"The Millionaire Maker," Dan Kennedy. Dan Kennedy is
internationally recognized as the 'Millionaire Maker,' helping
people in just about every category of business turn their
ideas into fortunes. Dan's "No B.S." approach is refreshing
amidst a world of small business marketing hype and enriches those who act
on his advice.
Bill Glazer, a pioneer in "Outrageous Advertising That's
Outrageously Successful," is one of the most celebrated small business
Marketing Gurus in the world, who along with the legendary
Dan Kennedy has teamed up to provide advice to over 130,000 small business
entrepreneurs worldwide in every possible industry and
profession.
Small Business Marketing Strategies From Glazer-Kennedy Insider's CircleTM
This is "The Place" for entrepreneurs seeking fast and
dramatic growth and greater control, independence and security
come together. It's "The Place" where truly smart, progressive,
aggressive small business owners with a love for marketing, a sincere
desire to get rich and richer (with no apologies for doing so),
and an optimistic, forward-looking attitude 'gather' to
exchange and share timely information and "what's working
today" strategies and examples…
The "Yes You Can Call" List
Written by Dan Kennedy on March 12th, 2010 11:59:32 am EST
Many small businesses marketers don't like using the telephone as a marketing tool because of the DO NOT CALL LIST...they think they can no longer use it. And in many applications that is correct.
But there is one application that every business should 'legally' be using the phone for in order to grow their business, which is to build customer loyalty.
Yes, you can and should use outgoing telephone calls to build customer loyalty. I think any business would be smart to use scheduled follow-up phone calls to verify customer or client satisfaction. It's often axiomatic that a business man lacking in money has excess time.
For the small business marketing person with more time than money on his hands telemarketing makes a tremendous amount of sense. You can of course also hire people to do telemarketing. Many businesses employ people confined to wheelchairs, women who prefer not to work outside the home and people who only want to work part-time to do telemarketing and sometimes have them do it from home.
Payment can be based on a per hour rate or tied to results, such as ten dollars for each appointment set or fifteen percent of any sales made.
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What to Do When Your Customers Complain
Written by Dan Kennedy on March 11th, 2010 12:01:49 pm EST
Every small business, no matter how well managed, will have to deal with dissatisfied even angry customers from time to time. Sometimes the customer is justified in his complaints other times he is not, but the handling of the dissatisfied customer can have far reaching impact on a business.
Now, I want to talk with you about techniques that you should consider when dealing with the dissatisfied customer.
American Management Association research into consumer behavior indicates that the average satisfied customer tells three people about his experience but the average dissatisfied customer gripes to eleven other people. Negative word-of-mouth advertising is a problem few businesses can afford.
My speaking colleague, Jerry Wilson, provides these five expert recommendations for managing the complaining customer.
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You Are Missing the Easiest Linking Strategy
Written by Brian Horn on March 10th, 2010 12:13:29 pm EST
One of the important factors in search engine optimization (SEO) is internal linking.
So what is internal linking anyway?
How can this help the website of your small business?
What is the proper basic linking structure?
How can this increase the PageRank?
Brian, can this post be anymore BORING?
Don't bail out on me yet. Yeah it doesn't sound as sexy as some of my past topics (Google Buzz and Local SEO, Google Real Time Search Results, Leaving Comments to Make You Famous, etc), but these are some cool tips you can apply in 30 minutes or less..and see a positive result in your business's search ranking.
Of course SEO includes link building, but that is not all you can do. If you think that only links from other small businesses or blogs in your niche can improve your website ranking in Google, you are missing the easiest links you can find. The links on your own site.
Internal linking provides direct access to your pages and you have a complete control over it. Properly used, strong internal links can significantly improve your rankings.
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How To Keep Your Customers From Using The Competition
Written by Dan Kennedy on March 9th, 2010 10:31:32 am EST
Yesterday I wrote about how important first impressions were to customer relations.
Now, I'd like to turn our attention to what you can do to foster customer retention.
Later in the game the customer relations process evolves into follow-up and follow-through.
How would you react if...
... you got a call from your car dealer service manager a week after having some repairs done just to make sure everything is okay?
...you got a call from your doctor the evening after treatment just to check up on you.
...you got a questionnaire in the mail from a restaurant you dined at soliciting your comments and suggestions.
Some business people tell me that's looking for trouble. I disagree. I think it's looking for rapport, loyalty, satisfaction and repeat business.
If follow-up turns up a lot of dissatisfaction you need to make some changes. The dissatisfaction is there whether you discover it or not.
How would you react if you got a thank you note a few days after buying a new suit from a clothing store, you got a birthday card from your insurance agent, you got a free dinner gift certificate as a thank you from a hotel chain, you got a personalized luggage tag in the mail as a gift from your travel agent?
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So You Want to Write a Book?
Written by Kristen Moeller on March 9th, 2010 10:25:01 am EST
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