Dan Kennedy Video: Click to Play

"The Millionaire Maker," Dan Kennedy. Dan Kennedy is internationally recognized as the 'Millionaire Maker,' helping people in just about every category of business turn their ideas into fortunes. Dan's "No B.S." approach is refreshing amidst a world of small business marketing hype and enriches those who act on his advice.

Bill Glazer Video: Click to Play

Bill Glazer, a pioneer in "Outrageous Advertising That's Outrageously Successful," is one of the most celebrated small business Marketing Gurus in the world, who along with the legendary Dan Kennedy has teamed up to provide advice to over 130,000 small business entrepreneurs worldwide in every possible industry and profession.

 
 

Small Business Marketing Strategies From Glazer-Kennedy Insider's CircleTM

This is "The Place" for entrepreneurs seeking fast and dramatic growth and greater control, independence and security come together. It's "The Place" where truly smart, progressive, aggressive small business owners with a love for marketing, a sincere desire to get rich and richer (with no apologies for doing so), and an optimistic, forward-looking attitude 'gather' to exchange and share timely information and "what's working today" strategies and examples…
Why 85 Percent of Businesses Fail Written by Dan Kennedy on July 29th, 2010 9:48:18 am EST Another specific idea or process that you can use to promote, to market yourself, your products, your services or your small business is an 'organized presentation.' There are some problems that we have to deal with today in communicating with people. First is a thing called the attention span. There is NONE. It's very important for you to know that. Many years ago during a Super Bowl there was a big event that happened in television for those of us in marketing. It was the 15-second commercial instead of the 30-second commercial. There are several reasons why this was done.
  1. They could get more commercials in per hour than they could obviously before.
  2. Although the 15-second spot will cost more per second than the 30-second spot does, the 15-second spot in dollars cost less than the 30-second spot so some advertisers who could not before afford television advertising now can afford television advertising, which makes the pool of perspective advertisers bigger.
  3. This is really an interesting reason why it was done. It was because of the declining attention span of the American public.
Think about it. How many TV watchers have a remote control for their TV? [continue reading]
Mobile Marketing – Top Five SEO Tips for Mobile Websites Written by Brian Horn on July 28th, 2010 9:47:32 am EST Mobile marketing is one of the most effective tools to spread marketing messages quickly without spending a lot of money. Mobile marketing campaigns literally reach millions of people instantly. However, mobile websites need to take SEO into consideration before jumping into mobile marketing. Everyone has a mobile phone and mobile technology makes it easy to quickly solve people’s problems and easily sell products and services. Before launching a mobile marketing campaign, use these top five SEO tips for mobile websites. [continue reading]
Are You Believable? Written by Dan Kennedy on July 27th, 2010 9:51:29 am EST Credible means believable doesn't it? Why do you see so few magic shows on television? It's not credible no matter what they do. It's very difficult to successfully do magic on TV isn't it? It's because we all know that they can do things with the cameras to make the trick happen. Magic is much more credible done live than seen on television. I don't know if you saw it but several years ago there was a magic special on from Disney World where they made Sleeping Beauty's Castle disappear. It was a great trick. I mean that's a pretty impressive trick. They went up there and walked around right where it was a second ago. My daughter said at the time, "Yeah they could have done it with the camera." So it has no credibility. [continue reading]
Why Should They Choose You Written by Dan Kennedy on July 26th, 2010 9:09:00 am EST In order for you to control and dominate your small business marketing you need to have a great USP (which is an abbreviation for Unique Selling Proposition). One of the ways to accomplish this is by having compelling differences in your products or services. This is a great homework assignment for you but don't get yourself mentally trapped into doing it now because it takes a lot of time and you will then hear nothing else that I say for the rest of this post. But this is a great homework assignment. The homework assignment is to answer this question:
What is the compelling unique difference between you, your business, your product or your service and every other available option I might choose as the consumer?
Now, lets' move to another key concept. It's called cost versus worth. [continue reading]
Are You Worth Promoting Written by Dan Kennedy on July 23rd, 2010 10:07:38 am EST Now we are going to move very quickly into some specific ideas or processes that you can use to promote, to market yourself, your products, your services, your business, whatever it is that you are involved with. These ideas are pretty transferable to whatever it is that you do. If you are in professional selling of one kind or another certainly the ideas belong there. If you own a small business of one type or another the ideas will work there even in the promotion of yourself perhaps in a career path within the company. The ideas will work there as well. [continue reading]