Dan Kennedy Video: Click to Play

"The Millionaire Maker," Dan Kennedy. Dan Kennedy is internationally recognized as the 'Millionaire Maker,' helping people in just about every category of business turn their ideas into fortunes. Dan's "No B.S." approach is refreshing amidst a world of small business marketing hype and enriches those who act on his advice.

Bill Glazer Video: Click to Play

Bill Glazer, a pioneer in "Outrageous Advertising That's Outrageously Successful," is one of the most celebrated small business Marketing Gurus in the world, who along with the legendary Dan Kennedy has teamed up to provide advice to over 130,000 small business entrepreneurs worldwide in every possible industry and profession.

 
 

Small Business Marketing Strategies From Glazer-Kennedy Insider's CircleTM

This is "The Place" for entrepreneurs seeking fast and dramatic growth and greater control, independence and security come together. It's "The Place" where truly smart, progressive, aggressive small business owners with a love for marketing, a sincere desire to get rich and richer (with no apologies for doing so), and an optimistic, forward-looking attitude 'gather' to exchange and share timely information and "what's working today" strategies and examples…
What to Do When Your Customers Complain Written by Dan Kennedy on March 11th, 2010 12:01:49 pm EST Every small business, no matter how well managed, will have to deal with dissatisfied even angry customers from time to time. Sometimes the customer is justified in his complaints other times he is not, but the handling of the dissatisfied customer can have far reaching impact on a business. Now, I want to talk with you about techniques that you should consider when dealing with the dissatisfied customer. American Management Association research into consumer behavior indicates that the average satisfied customer tells three people about his experience but the average dissatisfied customer gripes to eleven other people. Negative word-of-mouth advertising is a problem few businesses can afford. My speaking colleague, Jerry Wilson, provides these five expert recommendations for managing the complaining customer. [continue reading]
You Are Missing the Easiest Linking Strategy Written by Brian Horn on March 10th, 2010 12:13:29 pm EST One of the important factors in search engine optimization (SEO) is internal linking. So what is internal linking anyway? How can this help the website of your small business? What is the proper basic linking structure? How can this increase the PageRank? Brian, can this post be anymore BORING? Don't bail out on me yet. Yeah it doesn't sound as sexy as some of my past topics (Google Buzz and Local SEO, Google Real Time Search Results, Leaving Comments to Make You Famous, etc), but these are some cool tips you can apply in 30 minutes or less..and see a positive result in your business's search ranking. Of course SEO includes link building, but that is not all you can do. If you think that only links from other small businesses or blogs in your niche can improve your website ranking in Google, you are missing the easiest links you can find. The links on your own site. Internal linking provides direct access to your pages and you have a complete control over it. Properly used, strong internal links can significantly improve your rankings. [continue reading]
How To Keep Your Customers From Using The Competition Written by Dan Kennedy on March 9th, 2010 10:31:32 am EST Yesterday I wrote about how important first impressions were to customer relations. Now, I'd like to turn our attention to what you can do to foster customer retention. Later in the game the customer relations process evolves into follow-up and follow-through. How would you react if... ... you got a call from your car dealer service manager a week after having some repairs done just to make sure everything is okay? ...you got a call from your doctor the evening after treatment just to check up on you. ...you got a questionnaire in the mail from a restaurant you dined at soliciting your comments and suggestions. Some business people tell me that's looking for trouble. I disagree. I think it's looking for rapport, loyalty, satisfaction and repeat business. If follow-up turns up a lot of dissatisfaction you need to make some changes. The dissatisfaction is there whether you discover it or not. How would you react if you got a thank you note a few days after buying a new suit from a clothing store, you got a birthday card from your insurance agent, you got a free dinner gift certificate as a thank you from a hotel chain, you got a personalized luggage tag in the mail as a gift from your travel agent? [continue reading]
So You Want to Write a Book? Written by Kristen Moeller on March 9th, 2010 10:25:01 am EST [continue reading]
Looks DO Matter Written by Dan Kennedy on March 8th, 2010 10:42:47 am EST Last week I wrote about the importance of environmental appearance as it relates to first impressions. A related matter is the personal appearance of the people your customers will deal with. It's important to understand that most customer impressions are formed with non-verbal input not verbal. The appearance your people present, the image they offer will have much more impact than whatever they say. In the training and consulting work that I do with doctors, for example, I find definite measurable differences in their practices related to the packaging. By packaging I mean the attire of the doctor and the staff, and I do suggest certain, specific modes of dress to those people. In my own business activities, I most often wear a dress shirt and tie and either a suit or sport coat. Usually when I lecture I wear a suit. I'll be the first to tell you that I think the necktie is a stupid, useless invention. I've lived in cold climates and can tell you that it does nothing to keep you warm. For tall guys like me a necktie's too short to hold up your drawers. I mean it does nothing. [continue reading]