Dan Kennedy Video: Click to Play

"The Millionaire Maker," Dan Kennedy. Dan Kennedy is internationally recognized as the 'Millionaire Maker,' helping people in just about every category of business turn their ideas into fortunes. Dan's "No B.S." approach is refreshing amidst a world of small business marketing hype and enriches those who act on his advice.

Bill Glazer Video: Click to Play

Bill Glazer, a pioneer in "Outrageous Advertising That's Outrageously Successful," is one of the most celebrated small business Marketing Gurus in the world, who along with the legendary Dan Kennedy has teamed up to provide advice to over 130,000 small business entrepreneurs worldwide in every possible industry and profession.

 
 

Small Business Marketing Strategies From Glazer-Kennedy Insider's CircleTM

This is "The Place" for entrepreneurs seeking fast and dramatic growth and greater control, independence and security come together. It's "The Place" where truly smart, progressive, aggressive small business owners with a love for marketing, a sincere desire to get rich and richer (with no apologies for doing so), and an optimistic, forward-looking attitude 'gather' to exchange and share timely information and "what's working today" strategies and examples…
How To Keep Your Customers From Using The Competition Written by Dan Kennedy on March 9th, 2010 10:31:32 am EST Yesterday I wrote about how important first impressions were to customer relations. Now, I'd like to turn our attention to what you can do to foster customer retention. Later in the game the customer relations process evolves into follow-up and follow-through. How would you react if... ... you got a call from your car dealer service manager a week after having some repairs done just to make sure everything is okay? ...you got a call from your doctor the evening after treatment just to check up on you. ...you got a questionnaire in the mail from a restaurant you dined at soliciting your comments and suggestions. Some business people tell me that's looking for trouble. I disagree. I think it's looking for rapport, loyalty, satisfaction and repeat business. If follow-up turns up a lot of dissatisfaction you need to make some changes. The dissatisfaction is there whether you discover it or not. How would you react if you got a thank you note a few days after buying a new suit from a clothing store, you got a birthday card from your insurance agent, you got a free dinner gift certificate as a thank you from a hotel chain, you got a personalized luggage tag in the mail as a gift from your travel agent? [continue reading]
So You Want to Write a Book? Written by Kristen Moeller on March 9th, 2010 10:25:01 am EST [continue reading]
Looks DO Matter Written by Dan Kennedy on March 8th, 2010 10:42:47 am EST Last week I wrote about the importance of environmental appearance as it relates to first impressions. A related matter is the personal appearance of the people your customers will deal with. It's important to understand that most customer impressions are formed with non-verbal input not verbal. The appearance your people present, the image they offer will have much more impact than whatever they say. In the training and consulting work that I do with doctors, for example, I find definite measurable differences in their practices related to the packaging. By packaging I mean the attire of the doctor and the staff, and I do suggest certain, specific modes of dress to those people. In my own business activities, I most often wear a dress shirt and tie and either a suit or sport coat. Usually when I lecture I wear a suit. I'll be the first to tell you that I think the necktie is a stupid, useless invention. I've lived in cold climates and can tell you that it does nothing to keep you warm. For tall guys like me a necktie's too short to hold up your drawers. I mean it does nothing. [continue reading]
Ten Steps To Creating A FANtastic Facebook Fan Page Written by Mari Smith on March 5th, 2010 11:24:45 am EST With its 400 million strong active userbase, Facebook is a goldmine for marketers. By building out a compelling Fan Page, driving targeted traffic to it and creating buzz, you can easily create measurable results for your business. When a potential fan clicks on to your Facebook Fan Page, your goals are to (1) immediately grab their attention and make them feel they are in the right place, (2) inspire them to become a fan, (3) draw them in to engage with your page and (4) keep them coming back – often called “stickiness,” in other words, your fans keep coming back to engage with your page. Facebook Fan Pages are (currently) the only feature fully indexed by Google. By inserting keyword-rich text throughout your Fan Page and updating regularly, you can create tremendous search engine optimization. Using Facebook’s Social Ads, you can then drive very targeted traffic from the entire Facebook site directly to your Fan Page. Following are ten elements of dynamic Facebook Fan Pages that will help you stand way out and keep your fans coming back for more! [continue reading]
What Do Small Business Customers See? Written by Dan Kennedy on March 4th, 2010 10:51:12 am EST On Monday, I wrote about the importance of customer or client relations. I explained my belief that each customer you can acquire has tremendous long term value and that most small businesses fail to understand and work to preserve this value. Now, here are some customer relations tips I urge you to consider for your small business:
  1. Make good customer relations a priority in your business - think about it, brainstorm it, talk about it with your employees, work at it.
  2. Manage first impressions - first impressions are lasting impressions. America does judge a book by its cover. It's very difficult to overcome a poorly managed first impression.
If telephone contact is the source of first impressions for many of your potential customers you should give very careful consideration to how the incoming calls are being handled in your stores or offices. Many businesses lose a tremendous amount of business by bungling this first telephone contact. If the first impression happens by the prospective customer walking in the door you need to give thought to specific procedures for meeting and greeting that person. If your business is a public retail business I believe you need to give a great deal of attention to the store environment. It's interesting to observe businesses that have historically had lousy environments and had that accepted by everybody as just the way it is, now losing their markets to new competitors who concentrate on environment. [continue reading]