Dan Kennedy Video: Click to Play

"The Millionaire Maker," Dan Kennedy. Dan Kennedy is internationally recognized as the 'Millionaire Maker,' helping people in just about every category of business turn their ideas into fortunes. Dan's "No B.S." approach is refreshing amidst a world of small business marketing hype and enriches those who act on his advice.

Bill Glazer Video: Click to Play

Bill Glazer, a pioneer in "Outrageous Advertising That's Outrageously Successful," is one of the most celebrated small business Marketing Gurus in the world, who along with the legendary Dan Kennedy has teamed up to provide advice to over 130,000 small business entrepreneurs worldwide in every possible industry and profession.

 
 

Small Business Marketing Strategies From Glazer-Kennedy Insider's CircleTM

This is "The Place" for entrepreneurs seeking fast and dramatic growth and greater control, independence and security come together. It's "The Place" where truly smart, progressive, aggressive small business owners with a love for marketing, a sincere desire to get rich and richer (with no apologies for doing so), and an optimistic, forward-looking attitude 'gather' to exchange and share timely information and "what's working today" strategies and examples…
Elite Glazer-Kennedy Member Carries Olympic Torch Written by Mara Glazer on February 8th, 2010 12:17:14 pm EST [continue reading]
How to Reduce the Waste Factor in your Direct Mail Written by Dan Kennedy on February 5th, 2010 9:46:19 am EST Yesterday I covered list selection, which is the starting point of the direct mail marketing process. Today, I want to hit on the development of a 'matching offer.' The offer you make in a direct mail package needs to be carefully thought out and matched as closely as possible to the interest, needs, and motivations of the list. And as a general rule of thumb the more specifically matched the offer and list are the higher the response rate. Here are two simple examples to help you understand this idea. Example one, John's Sporting Goods Store mails a brochure about his upcoming sale on skiing and hiking equipment to every resident in his store's neighborhood. His offer may be great, 25% to 50% discounts, a free gift for everyone who comes in, but his response will still probably be very low because of a high waste factor in his mailing. Let's say John mailed 10,000 brochures. As few as 15 to 25 people may come in. A response rate of only one half of one percent or slightly worse but that's deceptive because of the waste factor. [continue reading]
How To Find Prospects Who Are Interested Written by Dan Kennedy on February 4th, 2010 11:10:23 am EST The first stepping stone to a successful direct mail campaign is acquisition or development of the right list. Since the main virtue of direct marketing is targeting to specific prospects it makes sense that the selection of those prospects will have a great deal to do with the success of the whole process. Most experts agree that list selection has a 30% to 50% impact on the overall effectiveness of direct marketing. In selecting a list you want to target people most likely to have an existent interest in what you have to offer as well as some things in common with your present good customers. These commonalities might be found in age, sex, occupation, income level, neighborhood or geographic area, credit card ownership, family size, magazine subscribed to, or any number of other demographics. These factors are called demographics and the professional sources you might rent mailing list from can be incredibly sophisticated in finding or compiling a mailing list of people who conform to your set of desired demographics. [continue reading]
Optimizing Your Facebook Fan Page for Google Written by Brian Horn on February 3rd, 2010 11:27:23 am EST I want to share a few easy things you can do to optimize your business Facebook fan page for search engines. The first step to optimizing your site for search is to identify the best keywords you should use. Keywords should be selected on the basis of how potential customers who have NEVER heard of your brand name but who NEED your goods/products/services are searching for providers. Keywords are tricky to pick out but with a little help from Google's keyword tools (insights, trends, sets, etc) you can uncover not only the right words and phrases but the search volume itself. Try and find good keywords and link them to your company name as you choose your Vanity URL. Make sure your Facebook Page URL represents the identity of your business and your brand. Part of the process to get a vanity url is to have 100 fans on your page. Once you get more than 100 fans you can implement this SEO element with Facebook. [continue reading]
How to Turn 44 Cents into a Customer for Your Small Business Written by Dan Kennedy on February 2nd, 2010 9:47:00 am EST I am not a great fan of the United States Postal Service. Overall there's no doubt in my mind that it is a poorly managed, inefficient, financially troubled operation sadly in need of reform. But in spite of all its faults that system gives you a powerful and effective sales force at a bargain price. Using the postman as your salesman via direct mail advertising is a great bargain and one of the most effective marketing strategies available to most businesses. Direct mail gives the marketer tremendous control over the sales process. You can do direct mail marketing cost effectively in relatively small quantities. You control who gets your advertising and who does not. You can control to a great degree when they get it. You can test and evaluate a promotion very inexpensively before committing a big budget. [continue reading]