Glazer-Kennedy Insider's Circle is about making you money through better marketing. This is an exclusive group of like-minded entrepreneurs, business people, and managers who want to increase their reach, maximize their profits and create for themselves a better, more rewarding lifestyle. Using road-tested methods — not unproven theory — Dan and Bill have created a system that shows entrepreneurs who have joined this exclusive club how to market better through our methods. We teach these Insider's Circle members better marketing by focusing on the three things that make up our Marketing Triangle:
Most people ignore this straightforward approach because they're too busy putting out fires. Everything has to be done now. They need to stimulate business now. They need to run advertising now. They need to screw up now…
Most small business owners start with MEDIA, often under pressure - an urgent need to stimulate business or a media salesman in the doorway screaming about a deadline. A lot of bad advertising decisions and a lot of bad advertising happens this way. Dan Kennedy knows this — and he's been called the "Millionaire Maker" because he knows how to teach people to market better. He and Bill Glazer have laid this out in their straightforward, “No B.S.” methods.
Most people don't fully understand the dynamics of buying and selling. They start with media, for example, but that's the last thing they should focus on. Market should come first. We look at who you are speaking to before worrying about what and how you will say it.
We offer a plan. We offer offers. You'll find us hammer home this point in our No B.S. Marketing Letter and our other resources. This kind of marketing is the polar opposite of the brand and image advertising that you see most big corporations doing. And the worst move you could ever make is copying big corporations. We teach you to establish a process by which your ideal prospective customers, or clients, raise their hands and identify themselves to you and request things from you. We combine classic lead generation advertising — permission marketing — and effective multi-step, multi-media follow-up to develop new customers.
If it sounds complicated, it isn't. You'll quickly understand our processes, and be able to create measurable and accountable advertising, as well as well-crafted OFFERS that people will find irresistible.
The Glazer-Kennedy Insider's Circle shows you how to cut through the B.S. and learn to market yourself more effectively. Marketing means money.
Dan S. Kennedy is the provocative, truth-telling author of seven popular No B.S. books, thirteen business books total; a serial, successful, multi-millionaire entrepreneur; trusted marketing advisor, consultant and coach to hundreds of private entrepreneurial clients running businesses from $1-million to $1-billion in size; and he influences well over 1-million independent business owners annually through his newsletters, tele-coaching programs, local Chapters and Kennedy Study Groups meeting in over 100 cities, and a network of top niched consultants in nearly 150 different business and industry categories and professions. His books are available at amazon.com, BN.com, bookstores, and free information is available at www.NoBSBooks.com
As a speaker Dan has repeatedly appeared with four former U.S. Presidents; business celebrities like Donald Trump and Gene Simmons (KISS, Family Jewels on A&E); legendary entrepreneurs including Jim McCann (1-800-Flowers), Debbi Fields (Mrs. Fields Cookies), and Nido Qubein (Great Harvest Bread Co.); famous business speakers including Zig Ziglar, Brian Tracy, Jim Rohn, Tom Hopkins, and Tony Robbins and countless sports and Hollywood celebrities. Dan has addressed audiences as large as 35,000....for more than ten consecutive years, he averaged speaking to more than 250,000 people per year. Corporate engagements have included American Honda, Floor Coverings International, IBM, Pitney-Bowes, Sun Securities. Today, Dan rarely accepts speaking engagements outside of Glazer-Kennedy Insider's Circle™ events.
As a direct-response marketing consultant and copywriter, Dan is the 'hidden genius' behind full-page magazine ads you read, TV infomercials you see, online marketing and direct-mail you receive. He is routinely paid upwards from $50,000.00 to, on average, $100,000.00 to $200,000.00 plus royalties to craft direct-response ads, sales letters, direct-mail campaigns and integrated offline/online marketing systems for his private clients....over 85% of which repeat. His advertisements created for clients have appeared in over 200 magazines from industry trade journals, airline magazines and The Wall Street Journal to USA Today and Readers Digest to Cosmopolitan. He has created winning campaigns for health, diet and beauty products and companies, B2B and industry products including software, and investments including Canadian land sold to Asian investors – but his #1 specialty, where he does most of his work, is with clients in the information-marketing industry including book, home study course, online course and newsletter publishers; seminar, conference and event promoters; coaching organizations; and associations. Most new client relationships begin with an initial consulting day at his base fee of $16,800.00, conducted in one of his two home cities. There is usually a waiting list, and new client candidates are asked to communicate initially via a one to two page memo describing their business, needs and interests.
To communicate directly with Dan, regarding his availability for speaking, consulting or copywriting engagements, contact his assistant, Vicky, at his private office: fax 602-269-3113. Address: Kennedy Inner Circle, Inc., 5818 N. 7th Str. #103, Phoenix, Az. 85014. Phone: 602-997-7707, NOT answered live; messages checked three times per week. Fax communication preferred and recommended.
Note: Do NOT e-mail this or any other site to communicate with Mr. Kennedy. He does not use e-mail. Also, please do NOT direct Glazer-Kennedy customer service matters to him – direct those to the Glazer-Kennedy office.
Dan lives in Ohio and in northern Virginia, with his wife, Carla, and their Million Dollar Dog. He owns, races and drives professionally in about 100 harness races a year at Northfield Park near Cleveland, Ohio, accessible at www.NorthfieldPark.com and frequently televised on the TVG cable network.
Ms. Tomaszewicz has been a leader in the consolidation of the corporate and K-12 training and elearning industry for over 25 years. She has a strong track record as CEO, investor and board member, improving market values and liquidity results for public and private companies in record time frames.
She started her career at CIGNA and Warner-Lambert in information technology. After leadership roles in sales management at ASI (NASDAQ), she became EVP and led the consolidation of the two largest companies in the training industry to form NETg. She was responsible for over 400 sales and service professionals and over $330 million in revenue.
She then became a founder of PLATO Learning in 1989, through the acquisition of the training and education division from Control Data. PLATO was taken public in 1992 and today is the world's largest K-12 eLearning company.
Ms. Tomaszewicz then served as an investor, VP of ITC Learning and President of Comskill Learning Centers (NASDAQ) where she was in charge of the development of a franchise organization. In a management buyout, she acquired Anderson Soft-teach from ITC and merged it with a second acquisition, International Learning Systems (ILS), to form Teach.com in 1998 where she was Founder, CEO and President. Teach.com had venture investors as well as institutional investors including Tribune Company, State Farm, DOW Chemical and TIAA-CREF. In 2000, she completed the successful sale of Teach.com to Ernst &Young, who subsequently merged Teach.com into their elearning venture, Intellinex. At Intellinex, she was Senior VP of Strategy and Worldwide Sales.
Ms. Tomaszewicz then participated in the growth and consolidation of the compliance and ethics industry. In May 2004, she raised venture capital funding for the acquisition of Midi, an elearning company focused on compliance and ethics. After the acquisition, she focused on the development of a Learning Management System as well as a global elearning library of courses covering over 200 topics in the legal compliance and ethics areas. As Midi's Founder, CEO and President, she led the company's sales from $2M in 2004 to over $20M in 2006. The company was acquired in January, 2007 by SAI Global.
In addition to being an investor in PLATO, ITC, Teach.com and Midi, she has invested in several private companies and VC funds and served as a board member at PLATO, Teach.com and Midi.
Ms. Tomaszewicz received her B.S. from the University of Massachusetts - Amherst, with a major in Russian and a minor in Mathematics; she pursued graduate studies at New York University in Slavic Linguistics and at Worcester Polytechnic Institute in Computer Science. She resides with her husband, George, in Bannockburn, Illinois.
Jeff is a senior executive with over 25 years experience in the corporate training/eLearning industry.
From 1983 to 1993, he was Vice President, Development, at NETg. During this period, he was responsible for over 200 developers of multimedia (CBT, video, laser disc and cd-rom) training products and a multimedia library of 1,000 plus courses. He then worked as a management consultant until 1997 when he co-founded Teach.com. At Teach.com, he was responsible for strategic planning and execution of courseware development and technology strategies.
When Teach.com was acquired by Ernst&Young and merged into Intellinex in 2000, Jeff was a member of the senior leadership team and was Senior Vice President of Development and Chief Technology Officer with a staff of 300+. He was in charge of the development of web-based courses and a leading edge learning management system (LMS).
In 2003 he was co-founder of a Compliance and Ethics e-learning company (Midi) and was the SVP of Technology and Development focusing on building an LMS for the compliance market and the development of a compliance and ethics library of courses utilizing multiple media including video. The library was localized into more than 50 languages and hosted worldwide to hundreds of thousands of employees.
Prior to 1983, Jeff had senior management positions within IT organizations of F100 companies.
He has an undergraduate degree in business and an MBA from Univ of Illinois.
Senior Financial Executive with 20+ year successful track record working in rapidly growing small to mid-size firms and business units within larger organizations. Adds significant value to professional services firms with strategic leadership, creating teams, finance and legal experience, and a focus on managing creative talent to achieve profitable growth.
THE CAMBRIDGE GROUP, INC., Chicago, Illinois 2003 - 2010
$30 million strategy consulting services firm focused on identifying profitable customer demand. Chief Financial Officer: Sustained 25% CAGR and managed sale to $5B media company. Responsible for all financial, human resources and office support functions, supervising a support staff of 16. This includes all financial reporting on a cash, GAAP and tax basis, review and negotiation of contracts, and establishing standard accounting policies and procedures. Also responsible for all legal matters, acting as liaison with outside corporate counsel as needed, as well as managing office and equipment leasing, banking relationships, risk management, healthcare, 401k and other employee benefits programs.
INDEPENDENT FINANCIAL CONSULTING 2002 - 2003
ONE, INC., Hoffman Estates, Illinois 1999 - 2002
$80 million national technology consulting, systems integration and software reselling firm. Vice President of Finance &Secretary: Private equity start up executing 8 acquisitions in 8 months leading up to $100M revenue run rate within first 18 months of operations. Responsible for all financial and IT functions with a total staff of 35 nationwide. Centralization of key financial reporting and accounting functions, resulting in annual savings of $750,000+; acted as liaison with outside corporate counsel; reviewed and negotiated contracts; established standard legal documents, and established standard accounting policies and procedures.
TECHNOLOGY SOLUTIONS COMPANY, Chicago, Illinois 1997 - 1999
$212 million global technology consulting, systems integration and software development firm. Practice Area Controller - Sustained 35% CAGR in lead up to spin-off of practice area into separate public entity.
TRANSAMERICA COMMERCIAL FINANCE, Chicago, Illinois 1990 - 1997
$515 million subsidiary of Transamerica Corporation providing commercial lending financial services. Senior Business Analyst - Grew new practice area into sustained business division in lead up to sale of subsidiary.
Education:
Affiliations:
Darcy Juarez has spent the last 7 years creating marketing systems in the direct response and information marketing world that have gained national attention and earned her Accolades in 2007 and 2009.
As the Director of Marketing/Operations for Dentist Profits and The Team Training Institute she grew revenue from $1 Million to over $29 Million while starting four additional companies. Her experience there included negotiating vendor contracts and joint ventures while managing marketing budgets in excess of $100,000 per month. She created marketing plans that brought in additional income while significantly reducing the time to purchase. She also created, developed and refined marketing systems for building quality leads and new business. Through her creative marketing systems, she was able to decrease the cost per lead while increasing transactional volume which immediately added 30% to the bottom line.
A passion for automation, she's implemented programs and solutions for reducing everything from redundant phone calls to bookkeeping, collections to billing to bringing in leads and all of the stages in a marketing and sales cycle. Her automation has not only saved time, but increased profits and reduced overhead. She has developed some of the most successful and profitable product launches for top marketers by incorporating her perfected system of automation, implementation and delivery.
Well-versed in training and events, she has conducted and managed all aspects of both small and large events including tele-seminars, webinars, classroom training and large seminars.
Most recently she co-produced a program for Dentists interested in training a "Marketing Assistant" that sold out in just 4 weeks.
In addition to her marketing expertise, Darcy is an accomplished speaker, presenting for organizations such as Infusionsoft, Dentist Profits, The Team Training Institute and The GKIC-Insider's Circle. She has taught thousands of business owners her step-by-step strategies for creating their own success.
