GKIC Expert Advisory Board
To paraphrase a famous quote, "No man or woman is an island... "
But it can sure seem that way when running a business or living life as an entrepreneur. There's always another new crisis or challenge to confront... and without the luxury of a huge in-house staff on your side, you can struggle with trying to find the right answers on your own.
We totally understand.
Today's frantic marketplace mandates having a broad network of experts, mentors, and partners to rely on for support, advice, and wise counsel.
That's the reason GKIC reached out to partner with top tier sales, marketing, and business experts... distinguished professionals who possess a deep and practical knowledge of their respective areas of expertise... to join us as panel experts on the GKIC Advisory Board.
Among GKIC's Advisory Board, you will find represented everything from specialized knowledge of Financial Markets, Publicity and PR, Copywriting, Online Digital Marketing, Personal Performance and Productivity, Social Media, Operational Effectiveness, and much much more.
This panel of experts guarantees that your partnership with GKIC will offer you an ongoing stream of powerful business-building ideas, opportunities, strategies, and tools to help you achieve ever greater success for years to come.
For your information, here's a list of our current panel of experts.
Online Digital Marketing
Publicity and Positioning
Suzanne Evans Coach, Author and Speaker
Suzanne Evans, owner and founder of Suzanne Evans Coaching, LLC, is the tell-it-like-it-is, no fluff boss of business building. Ranked #225 in Inc 500 fasting growing companies for 2012 she supports, coaches, and teaches over 30,000 women enrolled in her wealth and business building programs. Having gone from secretary to surpassing the seven-figure mark herself in just over three years, she coaches, consults, and teaches entrepreneurs how do build seven figure businesses at lightening speed. This year she launched her Global Impact Project, a not for profit serving women worldwide in education, entrepreneurship, and equality.
Category: Professional Practices
Dr. Charles Martin Dentist, Author, Dental Marketing Expert
It has taken longer than I would have liked, but I've reached a point where I no longer suffer through the problems that everyday dentists suffer through. I now take 10 weeks off per year (and sometimes more.) I regularly take two cruises a year with my wife and family to the Caribbean, Hawaii and Europe. I have a wife of 27 years and 5 children- that keeps me busy.
I have taken TWO YEARS off -21 months to be exact -- to do some things I always wanted to do, while my practice motored along without me because of the systems of operation I set up.
Now, don't get me wrong, I do work. It is just that I don't suffer through the stress of not knowing what to do or how to do it. The daily struggle is gone. I can get all the new patients I need, but I don't need a horde of 'em because of my high case presentation success. I don't see a slew of patients every day. Often it is just one or two for the entire day. I average over one thousand dollars per hour when I am in patient treatment.
I really enjoy my days of practice because I have trained my patients to appreciate what I do for them. I have a staff that are dedicated and committed to taking care of my patients and me, again because I have trained them why they should. Personnel used to drive me crazy, but not anymore. Frankly, I have never enjoyed my practice more! I can show you how I have done it.
I am very good at what I do; but, certainly, few would consider me to be the best dentist that walks (frankly, I am not sure how that question would be settled.) I am a Master of the Academy of General Dentistry, Diplomate of the Congress of Oral Implantologists and Fellow of the Academy of Dento-Facial Esthetics. I have spent close to 10,000 hours in training in clinical dentistry, leadership, management and marketing, thousands of those hours outside the field.
Why outside Dentistry? Because that where the answers were to the problems that vex and torment you as a dentist.
Had the answers been "inside that box of dentistry," you would have found them long ago.
I have gone "outside the box" of our proud profession so now you don't have to.
I really wasn't very good when I started out way back in 1979, but what young dentist is? I've learned, persisted and achieved my success by not listening to the limitations that others wanted to impose on me, but by training and evaluating the real truth about success in practice.
I have taught public speaking, sales, leadership, case presentation and communication. Over the past twenty years, I have consulted, coached and created programs for many different fields and professions: lawyers, accountants, painting contractors, a pharmaceutical equipment manufacturer, mortgage brokers, mortgage bankers, a pest control company, internet technology consultants, networking marketing experts, physical therapists, management consultants, marketing consultants, building contractors, and website developers.
I have helped them grow and manage their businesses to extract all the available profit and discover their hidden, underutilized hard assets and underleveraged human capital. I have done the same for dental solo practitioners, group practices, implantologists and specialists in dentistry.
Category: Professional Practices
Ben Glass, Esq. Attorney, Author, Legal Marketing Expert
Benjamin W. Glass, III is a nationally recognized board certified personal injury, medical malpractice and disability insurance attorney in Fairfax, Virginia. He graduated from George Mason University School of Law in 1983 and has devoted his career to representing individuals against the insurance companies.
Through Mr. Glass's experience in testing various marketing techniques, he has discovered what truly works and has implemented his knowledge into the creation of Great Legal Marketing in 2005. Hundreds of lawyers in the United States and Canada have already joined Great Legal Marketing and are watching their practices take off.
Mr. Glass's innovative approach to effective, ethical and outside the box marketing for lawyers has caused him to be viewed as America's premier authority on this subject. He is a much sought after speaker and author and has been featured in or quoted by TRIAL magazine, The Washington Post, Washington Post Magazine, Newsweek, USA Today, ABC News Online, The Wall Street Journal and "The Next Big Thing" Radio Show. Mr. Glass has been interviewed on television, including the stations, ABC, NBC, Fox and Cox, as well as the show, "Leading Experts TV."
Mr. Glass is the author of ten books including his controversial book The Truth About Lawyer Advertising. His best-selling consumer books include:
In addition to the above websites, you can find Ben Glass at the following websites:
Category: Performance & Productivity
Scott Hallman Two Time Inc.500 Founder & CEO and World's Leading Business Coach
Scott Hallman's companies have twice been named to the prestigious Inc. Magazine's "Inc. 500" list of the fastest-growing privately held companies in America (#59 and #106), starting from the ground up.
He also built an IT Consulting company from $0 to $85M in just 21 months (with his co-founder), that reached a market value of $1 Billion.
Scott is a nationally recognized leading business growth trainer with a focus on Business Growth Optimization. He personally has consulted Tony Robbins, Chet Homes, Brad Fallon, Eben Pagan and countless other leading thought leaders, along with businesses in over 250 industries around the world ranging from early start ups to a $6.6 billion corporation.
He has conducted Marketing and Business Growth Seminars with Jay Abraham, Chet Holmes, Jay Conrad Levinson and has spoken at countless events and seminars around the world, for audiences of up to 7,000 business owners.
Scott has multiple business training and mentoring programs designed to fit any learning style or budget. These help companies maximize revenue, profitability, and more effectively manage their business - without spending a dime on marketing.
His latest development, Speed2ProfitsTM, enables any company to predictably and systematically increase profits 50%-100% in about an hour a week by making small, systematic performance improvements that collectively create exponential performance increases.
Category: Social Media
Jennifer Sheehan Facebook Traffic & Advertising Expert
Founder of FB Ads Lab a full-service ad agency specializing in Facebook PPC ads.
Jennifer has for many years helped entrepreneurs and business owners to acquire the skills and knowledge they need to market their products, services and business in this dynamic environment.
She is the innovator of a unique and successful system that is applicable to all kinds of businesses - online and offline, big and small. Both online and offline businesses that recognize the role that social media plays in today's society engage Jennifer to design and monitor their Facebook advertising campaigns.
She has worked closely with well known and successful marketers including, Anthony Robbins, Eben Pagan, Frank Kern, Trey Smith and James Schramko on their Facebook marketing plans.
Jennifer Sheahan is well regarded in the online business community; she is a well known and sought-after public speaker who travels extensively throughout the world in both a learning and teaching capacity.
While many people believe that advertising on facebook is complex and expensive, Jennifer believes that by investing the time to learn proven strategies, what she calls 'cracking the facebook code', every business can grow and profit.
John Carlton Copywriting
John Carlton slyly refers to himself as "the most ripped-off writer on the Web", and no one on the inside of the online business world disagrees.
Other marketers also call John "the most respected writing teacher alive"... and the list of well-known marketers who freely reference John as their primary mentor for writing sales messages is just staggering.
Rich Schefren (of Strategic Profits fame) personally bought his entire staff copies of John's writing course, and he keeps examples of John's ads, emails and websites close by for inspiration. "I leaned it all from John," he's said.
Eben Pagan (the creator of "Altitude") specifically refers to John's teaching whenever he discusses writing with his client base of millionaire marketers.
Frank Kern ("Mass Control" wizard) freely admits that John's direct advice saved a now-fabled product launch from stumbling... and using that advice, helped the project become the most lucrative one-day launch in the history of the Internet.
Mike Filsaime (fabled creator of "Butterfly Marketing") calls him a legend, and devours everything John writes.
John's sales writing has been stalked for decades by many of the best (and most successful) marketers on the Internet, who freely admit using John's ads as templates for their own breakthrough pitches.
They copy John's stuff because it works.
As a teacher of writing sales messages for businesses, John is responsible for helping a verifiable mob of otherwise clueless entrepreneurs and small business owners get their act together.
The rabid testimonials you'll find touting John's influence and teaching include nearly every famous and infamous online marketer in existence.
He's touched a lot of lives.
John's career arc is now legendary:
He started out as the hot-shot "secret weapon" freelance copywriter that Los Angeles ad agencies snuck in the back door to write the hard-hitting sales letters their own staffs couldn't pull off...
Worked closely with direct response giants Jay Abraham and Gary Halbert for years...
Was a pioneer in online marketing (among the first to use blogs, podcasts, email and virtual seminars as effective sales tools)...
And remains at the cutting edge of Internet entrepreneurial adventures.
John lectures at only a handful of seminars each year, turning down most invitations so he can tend to his vast herd of students. (This past year's itinerary included San Francisco, New York City, Los Angeles, San Diego, Sydney, Melbourne, and Dubai.)
He remains one of the ONLY writing teachers and legendary guru's who still personally consults with entrepreneurs and business owners. (To reach John to set up a consultation, email his personal assistant Diane at email@example.com.)
John's advice, ad critiques and notorious Hot Seat consultations though brutal, since he treats student copy with the same professional seriousness as he treats his own have helped create marketing empires.
John is a street-wise salesman at heart. Though he has a degree in psychology, he long ago realized that the hottest fun in business was applying the secrets of human behavioral psych to the real world of sales.
If you truly have a product or service that your prospect base needs... then it's your job to understand how to get your message across in a way that hits home.
Crafting a world-class sales pitch isn't brain surgery... but it does require that "a-HA!" moment of clarity most marketers never have.
That... and a SIMPLE SYSTEM that takes you step-by-step through the process. (Check out www.simplewritingsystem.com for more about the system John's developed... which has already helped over a thousand entrepreneurs, biz owners and freelancers get their act together.)
So it's easy... uncomplicated... and completely removes all the "sticking points" that freeze up so many entrepreneurs when it comes to writing websites, emails, video scripts, sales letters, and everything else required for a profitable business.
The profits will not begin flowing until your sales messages get written. It's the foundation of ANY business.
This is where John comes in. If you've ever wondered how killer marketing is created, you're in for an honest discovery that really can change your business life overnight.
Category: Online Digital Marketing
Chris Farrell Internet Marketing Traffic Expert
...is it really possible to create a lucrative income online...?'
' ...is it really possible to create a simple website and earn from it...?'
My name is Chris Farrell and I'm from London, England -- but live with my wife Frida - and our four dogs (Alan, George, Mr Stevens and Lea) in Beverly Hills, California. Number 5 is on the way. Dog that is -- not wife.
And yes - I do earn my full time living making money online.
I was 'playing around' online at the very end of 2007. But I didn't take things seriously until 2008. I put my first site online in February 2008.
I started working hard and studying Internet Marketing from April 2008.
After 6 months I had my first $250/days.
Within 9 months I had my first $1000/days.
In August 2010 – I launched my first ever high end product launch.
The product went live on August 24th 2010. Less than 24 hours later - this product had made over $1million in sales (yes - $1 million)(all verifiable).
The total sales over the 5 days we opened the doors - almost nudged $2million.
100% of these incomes are generated 100% online - and are 100% verifiable.
I am even more proud of the fact that this Membership Site - has been voted the No.1 Online Coaching Program for 2010/2011 - by IMReportCard.com
As a result of this -- I have spoken with and been invited to speak with many great thought leaders and industry experts - including Brian Tracy, Gary Vaynerchuck, T Harv Eker, Alex Mandossian, Richard Branson and even Bill Clinton.
I am the first to admit that this whole 'internet thing' still continues to amaze me.
I am now a full time Internet Marketer and Product Developer working from home.
I often say - after asking my wife to marry me - creating my own web based business has been one of the best decisions of my life.
But before I began - the questions above were the exact questions I had been asking myself for YEARS.
I was fascinated by the whole 'making money online' business (and still am).
But it wasn't until April 2008 that I finally TOOK ACTION and did something about it.
Has it been easy? Honestly ...no.
But can it be done? With the correct mindset, most certainly...yes.
If there is ONE thing I have learned - it is as follows.
Making Money Online is a skill. Just like plumbing, or carpentry, or cooking. But just like ANY skill -- it can be learned.
I have now taught thousands (literally) how to get started and begin their online business.
This ranges from those that view the web as 'a bit of fun' and who'd like to earn a small bit of pocket money - to those who see it as an opportunity to become their own boss and change their financial situation to look after those near and dear to them (which is the reason I started).
I also have thousands (yes, really thousands) of verifiable testimonials
I have been voted the No.1 Internet Marketing Service online for 2010 and 2011
I and my team reply personally to every email I receive.
But don't take my word for it. Please Google me or click here to see a selection of the thousands (yes, really!) of verifiable testimonials.
If you are anything like me - by far the biggest hurdle of wanting to create a successful web business - is knowing exactly what to do - and in what order.
In fact - having a lack of 'structure' was probably the biggest hurdle that I faced when I began online.
I'm sure you've asked yourself these questions - I know I certainly did at first...
Where do I go?
What do I do?
What's the next step?
It's very easy to get caught in the paralysis of analysis isn't it?
Well don’t worry...I’ll be teaching you all about this!
Category: Online Digital Marketing
Greg Habstritt Trusted Authority Expert
When I reach the end of my life, I want to look back and know that I have been the best father that I could have been to Cooper, and the best husband to Raylene. I want to know that I made a difference in the lives of my family, loved ones and friends, and made sure they know the difference they made for me.
I want to know that I've contributed to the growth and success of the many Entrepreneurs I've had the chance to work with, and allowed them to use their business as a vehicle to change the world for the better.
If I could look back and know that I had succeeded with all of this, it would be a life very well lived.
And I'm working on it.
I've been an Entrepreneur long before I had ever heard the word, but it's something that's been in my blood since I was 8 years old. I've been blessed to have achieved a lot of interesting and successful things in my business life, and I love to share this knowledge and insight with others.
I truly believe that Entrepreneurs are the ones that are responsible for the forward progress that we make as a society. It's the Entrepreneur that takes the risks, gets inspired, and is willing to do something everyone says is impossible.
Creating the path that others can follow to become the Trusted Authority is really the culmination of all my business and entrepreneurial experience and lessons. It occurred to me that the core root of how I was able to create success in multiple businesses came down to the fact that I had used a specific series of strategies and concepts to become the Trusted Authority in each market.
Why does this matter to you? Becoming the Trusted Authority allows you to achieve your version of "Freedom Without Compromise".
I believe we're all ultimately trying to get to that magic place called "Freedom".. yet sadly, most people never stop to define what that is for them. I think you've really succeeded as an Entrepreneur when you're able to really say you've achieved Freedom .. but you haven't had to compromise your values, your integrity, your family or your health to get it.
So .. that's really my ultimate goal - to show Entrepreneurs how to achieve Freedom Without Compromise, and to have a hell of a fun ride while they do it.
On my life
I'm blessed to live in Calgary, Alberta, Canada, with my beautiful and tough wife Raylene, and my ever-amazing son Cooper.
We've got 3 dogs, 2 of which we rescued and brought back from the Dominican Republic. We split our time in Calgary, and our home in Canmore, Alberta in the middle of the Rocky Mountains.
I truly couldn't ask for a better life. Only more time to enjoy it.
I'll be the first one to tell you I'm not perfect. I make a lot of mistakes, I'm genetically impatient with almost everything, and I'm a perfectionist.
What you get with me is someone who won't pull punches about what they're thinking, and won't insult you by sugarcoating what they really feel.
Not everyone likes to work with me, but that's okay with me. I learned many years ago that you can't have everyone like you, and what matters most is to just be yourself. The rest will follow.
I have extremely high standards for myself, and I apply them to others. Many can't or won't deal with the standards I set. Fortunately, I have several friends, mentors and clients that appreciate my standards, and challenge me with theirs as well.
I'm often told I have a gift and talent for seeing creative solutions to challenges, and helping Entrepreneurs overcome problems they cannot fix on their own. My mind is great at problem solving, and logical arguments. I probably should have been a lawyer. I would have made a good one. But then again, I wouldn't have been able to keep my mouth shut when a judge did something stupid - so I wouldn't have lasted long.
I'm a lifelong learner and always have a few different books and programs going at the same time. I'd say this is one of my greatest loves and reasons for success - always eager to learn something new.
And fortunately, I get to spend most of my time with my best friend Kourosh, who also happens to be my business partner. He's my rudder in the ocean, and my alter ego. He lets me see things I cannot see on my own, and provides a depth of wisdom and compassion that I'd be lost without.
So, that's me.
I love helping people put to work the powerful, yet simple tools to become the Trusted Authority, and I appreciate you being here.
Category: Performance & Productivity
Ali Brown Serial Entrepreneur, Speaker, Author, & Coach
Ali Brown is the voice for women's entrepreneurial success. As founder and CEO of Ali International LLC, she has created a dynamic enterprise that is devoted to empowering women entrepreneurs around the world, and currently has over 50,000 members in her online and offline programs.
Over the past three years alone, Ali has received the honor of being:
- Ranked on the Inc. 500 list of fastest growing companies in 2009
- Named one of 2010's Enterprising Women of the Year by Enterprising Women Magazine
- Included in the Ernst & Young 2010 Class of Entrepreneurial Winning Women
- A winner of the 2010 Stevie® Award for Women Helping Women
- A recipient of the 2010 Commitment to Philanthropy award from the Step Up Women's Network
- Named "The Entrepreneurial Guru for Women" by Business News Daily
- Dubbed one of Forbes' Women to Watch
- Featured on the season finale of ABC's Secret Millionaire show
Ali's entrepreneurial plans were hatched while working at a small New York City ad agency. She found herself frustrated at not being able to change and improve things, and her ideas fell on deaf ears. Then, in 1998 Ali made the decision that changed her life forever. "I finally realized that I should be an entrepreneur! I was working in a tiny company and was doing everything from talking to clients, to servicing accounts, to getting coffee for people, to fixing the fax machine. That was when I realized that I had the skills I needed to do this on my own."
She quit her job. Without a mentor or coach to guide her, Ali immersed herself in books on marketing and success. Using a second-hand computer gifted by her younger brother, she discovered how to use online marketing to build her business. It appealed to her because it was low-cost, had a broad reach, and she could work from her kitchen table at home.
Hitting Bottom and Bouncing Back...
Although happy at being free from a traditional job, this was a difficult period for the budding entrepreneur. She had trouble finding clients, didn't know how to market herself, and was flat broke. "I remember one night going to the ATM," she says. "I was meeting some friends for drinks, and I couldn't even take out a $20 bill. My balance was $18.56. I will never forget that number. I had to call them and cancel and go home. I had maxed out my credit cards. I had been putting all I had into my little start-up business."
Ali hung in there. The thought of giving up her independence was too painful to bear, and her perseverance today illustrates how to find success if you really want it. "I trusted myself. This was my path. I listened to my heart and knew that this was what I was supposed to do. Soon enough I figured it out, one day at a time." And that's when her business started to move in the right direction.
Ali's proficiency at marketing her business via e-mail newsletters or "e-zines" earned her the moniker "Ezine Queen", and she started to land projects with prestigious clients such as New York Times Digital, Adweek Magazines, Scholastic Books, and Dun & Bradstreet. But the best was yet to come.
From Nowhere...to Self-Made Millionaire...to Entrepreneur Mentor
The moment when Ali realized her risks would be rewarded was when other women she met asked her about her business success with questions like, "How do you market yourself? How do you get clients? How do you use the internet? How do you publish an ezine?"
Ali's a-ha moment was to create her first e-book, titled Boost Business With Your Own Ezine. She posted it online and sent an offer to the small e-mail list she had nurtured at the time. Scared stiff, she feared her clients might reject her because she was selling to them. So she took some time out and went to the gym. On her return she saw her inbox full of orders and was stunned. "I'll never forget that feeling," she says. "There were dozens of orders that had come in. And I realized, I'm not working right now! I had done the work, and income was coming in. I thought, I want to learn more about this and teach it to others." Ali then fast became a respected industry leader in driving sales and marketing via email publishing.
Ali's following gained, and her expertise grew well past online promotion into marketing, business, and success strategies for entrepreneurs. And due to demand, her offerings expanded into courses, programs, seminars, events, and mentoring. She became a millionaire by age 35, and since then has devoted her entire venture to help nurture other women business ownersfrom part-time home-based moms to dedicated empire builders who want to change the world.
Ali's business-building insights and heartwarming spirit are big draws on the international stage as women all over the world seek her expertise. She hosts entrepreneurial events that change lives, and her workshops are unlike any other seminars out there, combining her innovative business success strategies with steps for personal growthto help women take their businesses and lives to whole new levels.
A Natural Media MavenFrom Online to Print to TV
Success has seen Ali and her businesses featured on Forbes.com, More.com, Business News Daily, The Huffington Post, Smart Business Los Angeles, Kiplinger.com, Yahoo.com and more.
She's been highlighted in the books The Prosperity Plan (2011, Tarcher), Smarter, Faster, Cheaper (2010, Wiley), Coach Yourself to a New Career (2010, McGraw Hill), Small Businesses Give Big (2009, Alma Publishing), Birthing the Elephant: A Woman's Go-for-It Guide to Starting and Growing a Successful Business (2008, Ten Speed Press), Mastering Online Marketing (2007, Entrepreneur Press), and The Official Get Rich Guide to Information Marketing (2007, Entrepreneur Press), among others.
Ali has also been featured in numerous print publications in the U.S., U.K., and Australia, including Inc. magazine, Success magazine, Self-Made magazine, the New York Post, the Sydney Morning Herald, and Investor's Business Daily.
She has been interviewed on the Fox Business Network, E!, ABC News Now, the Style Network, and on ABC, CBS, CW, FOX, NBC, and Sirius XM news and morning shows around the country. And her philanthropic efforts were featured in the spring 2011 season finale of ABC's hit primetime series, Secret Millionaire.
Helping More Women Thrive as Entrepreneurs Than Ever Before
After several years of personally mentoring hundreds of women business owners, it was time for Ali to expand her reach. In November 2008, she launched her Millionaire Protégé Club® (now Elevate®) which delivers several tiers of education and coaching for both experienced and aspiring entrepreneurs.
Although Ali's career has been full of many outstanding triumphs, she shares what fills her with the most pride is the achievements of her clients. "Nothing makes me more proud or excited, sometimes to the point of tears, as when I see them have a big breakthrough, share a success story that changed their lives, or multiplied their income in ways they could only have imagined."
Ali's annual live event SHINE inspires entrepreneurs to think creatively about marketing, and to take the smart risks that allow their businesses to thrive no matter what state the economy is in. Ali provides hands-on exercises and personal coaching at each of her events, where she has interviewed numerous inspiring women including real estate mogul and star of ABC's Shark Tank, Barbara Corcoran, Baby Einstein founder Julie Clark, Academy Award® winning actress Marlee Matlin, maternity-wear design maven Liz Lange, and Dermalogica Founder Jane Wurward.
And by popular demand, Ali is regularly invited to speak on stages around the world, delivering powerful messages and practical action steps to groups ranging from entrepreneurs to corporate professionals to nonprofits and women's groups.
Transforming Her Life Into a Legacy
Ali is expanding her message to women around the world. Through it she'll take more women on the exciting journey of entrepreneurship to experience the freedom of choices for themselves and their families that they have always wanted.
Her philanthropic efforts are being recognized via awards, media, and exclusive opportunities. Ali is a recipient of the 2010 Stevie® Award for Women Helping Women, the 2010 Commitment to Philanthropy award from the Step Up Women's Network, and gave away $100,000 to inspiring active members of her community on the spring 2011 ABC primetime show, Secret Millionaire.
Ali was also one of a handful of entrepreneurs invited to attend Virgin-brand mogul Sir Richard Branson's "New Frontiers in Philanthropy" summit on his private island in BVI, where 20 philanthropists and entrepreneurs joined together in 2011 to create new approaches for scaling change in the social sector.
Category: Online Digital Marketing
Rich Schefren Online Marketing Trusted Authority
Rich Schefren is an entrepreneur with an education in accountancy and strategic planning. He has a proven track record of business development and marketing excellence.
Schefren is a graduate from Case Western Reserve University and seemed set on a career in strategic planning with the prestigious Arthur Anderson firm, from whom he had won college scholarships. It was an opportunity that many would have appreciated but in 1994 he left Arthur Anderson to rescue the ailing family clothing business.
Early Business Success
The family store, located in Broadway in lower Manhattan, was ill-located and having difficulty competing with the larger stores located in malls. The young Schefren, perhaps as a result of working for Arthur Anderson, and maybe because of his own intuition, realized that the family firm needed something radically different if it was to survive.
Schefren’s strategy was to make the store itself a fashionable destination. Using his knowledge of techno music, and what techno music club goers wanted, he remodelled the store and sold techno clothing and merchandise at discount prices.
At one time his store was the only place where you would find: Diesel Jeans, Vintage Levis, Mecca, Sabotage, W & L.T, LEnegia, Mookes & Fray, Gene Meyare, and Kikwear under one roof.
The plan paid off. The store attracted patrons such as Madonna, Uma Thurman, Prince, Bon Jovi, and Eric Clapton. Revenue increased from $1.5 million to $6.5 million in three years.
Schefren attributes part of this success as the result of being able to recruit the right people, many of whom have gone on to highly paid positions with companies such as Diesel, Levi’s, Prada and Dolce & Gabanna.
Success came at a price, however, the days were long and Schefren realised that the ‘rag trade’ wasn’t really what he wanted to do for the rest of his life. After rescuing the store from closure, and seeing it well into the black, Shefren returned to college to finish his degree before trying his hand as a hypnotherapist.
“The impact and progress that has been made is nothing short of spectacular. I have seen my income more than double in the past year. More importantly, I’ve achieved 13 consecutive ‘record breaking months’ in my position at Yahoo!
“I have learned a whole new approach to business building that has given me the power to always be at my best and to leverage my core strengths for many years to come. For that, I can’t thank you enough.” - Rich Schefren
Dynamic Changes Hypnosis Centers
His hypnosis centers, jointly founded with his wife Deb followed the same path as the family clothing store. Using marketing strategies devised by the likes of Jay Abraham and John Carlton. Schefren rapidly built a reputation, not as a hypnotist, but as someone able to market hypnosis. His chain of hypnosis centers was able to spend $3 million a year on advertising, which combined with some savvy marketing methods created a $7 million turnover in four years. Later he sold his marketing skills to other hypnosis vendors.
It was around this time that Schefren first entered into the arena of Internet marketing. He found the business exciting and rapidly set up a number of joint ventures with established names in the field.
Schefren brought something new to the Internet marketing business, which had hitherto been compared to the ‘old wild west.’ Where others had learned by experimentation tricks and fancy ways to apply direct marketing tactics to the on-line world, few knew how to run their businesses and enjoy quality time at home with their families. This was somewhat ironic since many of these Internet marketers were working out of home-offices!
Using the skills he had developed as an entrepreneur; as someone trained in therapy; and with the valuable experience from Arthur Anderson, Shefren was able to rapidly help Internet marketers become better organized, more profitable, and have more leisure time.
In 2004 Schefren formalized his consulting business by launching Strategic Profits, whose target market is currently Internet marketers.
Working as both an Internet marketer, and a consultant to Internet marketers has enabled Rich Schefren to identify all of the problems those who wish to market on-line face. Importantly he discovered that it may not be the marketing itself that causes Internet businesses to fail, but rather that people start out believing that they must create everything themselves.
It’s beyond doubt that Rich Schefren is a highly intelligent and skilled entrepreneur. He has approximately ten full time staff working for him in Strategic Profits, and no doubt is outsourcing some more of the work that drives his machine.
He has set out to cultivate experts from both direct response and also Internet marketing. These include: Jay Abraham, Dan Kennedy, John Carlton, Alex Mandossian, Stephen Pierce, and Yanik Silver
There is much that family business owners, and aspiring business owners may learn from Rich Schefren’s example, and wisdom. He delivers a lot of useful information, and much of it is both free and invaluable.
Category: Publicity and Positioning:
Adam Witty Book Publisher, Author, Speaker
Adam Witty is the Founder and Chief Executive Officer of Advantage Media Group, heading up strategic business development and growth opportunities for the company. What began in the spare bedroom of his home is now an international media company with leading businesses in book publishing, magazine publishing, and television & video.
Adam is the author of 21 Ways to Build Your Business with a Book, 21 Ways to Build Your Business with a Magazine and co-author of How To Build Your Dental Practice With a Book, How to Build Your Law Practice with a Book and Click: The Ultimate Guide to Internet Marketing for Authors. Adam’s weekly television show Author Advantage TV™ and Entrepreneurs Library TV™ can be seen on internet television station Advantage.tv. In addition, Adam serves as the Publisher of Advantage Magazine™.
Adam is an in-demand speaker, teacher, and consultant on marketing and business development techniques for entrepreneurs and authors and is a frequent guest on the acclaimed Extreme Entrepreneurship Tour. Adam has been featured in The Wall Street Journal, Investors Business Daily, Young Money Magazine, and on ABC and Fox and was named to the 2011 INC. Magazine 30 Under 30 “list of America’s most cool entrepreneurs”.
Adam serves on the Board of Directors of Banco MicroCapital, a Peruvian based micro finance organization and Youth Entrepreneurship South Carolina (YEScarolina). Adam is a member of the Council on Small Business for the US Chamber of Commerce. Adam is a proud alumnus of Clemson University and happy to call Charleston home.
Alex Mandossian Information Marketing Expert, Speaker
Since 1991, Alex Mandossian has generated over $233 million in sales for his clients and partners via “electronic marketing” such teleseminars, radio, TV and the Internet…
Alex has personally consulted Dale Carnegie Training, NYU, 1ShoppingCart Corp., Mutuals.com, Trim Spa and Sam’s Club.
He has hosted teleseminars with many of the world’s top thought leaders such as Mark Victor Hansen, Jack Canfield, Stephen Covey, Les Brown, Harv Eker, Donald Trump, Brian Tracy, Harvey Mackay and many others.
He is the CEO of Heritage House Publishing, Inc. - a boutique electronic marketing and publishing company that “repurposes” written and spoken educational content for worldwide distribution.
He has trained over 14,300 teleseminar students since 2002 and claims that practically any entrepreneur can transform their annual income into a weekly income once they apply his principle-centered electronic marketing strategies.
Category: Publicity and Positioning
Bill Harrison Publicity Expert
Bill Harrison is the company’s “Mr. Inside” and serves as its chief executive officer, overseeing the day-to-day operations, marketing and strategic partnerships. A graduate of Haverford College, Bill began his career as a freelance photojournalist and covered such notables as Jimmy Carter, Ronald Reagan, George H.W. Bush, Ted Kennedy, Jimmy Connors, Bill Cosby, Cheryl Tiegs, Bob Hope and others. His photos appeared in Newsweek, Gannett Newspapers and on the United Press International wire service. In 1997, he did a 3,000-mile solo bicycle ride across America, from California to Florida. A voracious reader, Bill is incapable of driving past a bookstore without going in and buying many more books than he should.
Category: Publicity and Positioning
Steve Harrison Publicity Expert
Steve Harrison is the chief instructor for most of our training programs and the company’s “Mr. Outside.” A graduate of Davidson College, Steve was first bitten by the media bug in high school while working as a freelance writer for the local newspaper. A 2:44 marathoner in his younger days, today Steve’s running around is mostly limited to the tennis court. Steve has been happily married for 20 years to his wife, Laura. They work part-time at night as taxi-drivers for their three children (ages 10, 15 and 16).
Category: Starting, Running & Selling Your Business
Craig Bradley Entrepreneurial Law
Craig Bradley is a partner in the Business Law department at Edwards Wildman. His corporate practice spans a wide array of disciplines including venture capital, private equity and debt financings, mergers and acquisitions, corporate organizational and governance matters, securities law, license agreements, partnering and other arrangements for the sharing of technology and industrial know-how, intellectual property protection and key employee compensation agreements and plans. Craig has a special focus on serving as primary outside counsel for emerging software, life sciences, Internet, communications and other technology companies. He advises these clients in general corporate matters and assists in obtaining angel and venture capital financing and in mergers and acquisitions, initial public offerings and compensation arrangements. Craig also serves as an Adjunct Assistant Professor, Northwestern University Kellogg Graduate School of Business.
Category: Direct Mail
Craig Simpson Direct Mail Expert
My name is Craig Simpson and my company, Simpson Direct, will help your business and customer base grow through the right marketing.
I've mailed over 150,000,000 sales pieces, used thousands of mailing lists, sold hundreds of thousands of courses and newsletters, and sold-out countless seminars and conferences.
If you want Direct Marketing that really delivers, let Simpson Direct maximize your marketing dollar while increasing your profits.
My services will handle every aspect of your Direct Marketing Campaign, from conception to completion. Whether you need help writing a one-page letter or coordinating a million piece mailing -- I'll get the campaign done for you quickly, efficiently, and probably at a much lower cost than if you did it on your own.
In 2011 I sent out over 200 mailings to help small businesses and entrepreneurs bring in new customers. I also improved the profits for marketers of products and services in just about every niche: technical software packages ... information products ... online investment companies ... clothing distributors ... medical clinics ... and too many others to list.
Category: Outrageous Advertising
Andrew Lock Internet & Web TV Expert, #1 Podcast on iTunes
Who Is Andrew Lock and What is 'Help! My Business Sucks!' All About?
'Help! My Business Sucks!' is a free, weekly web TV show that helps entrepreneurs to "get more done and have more fun." Hosted by maverick marketer Andrew Lock, the show provides plenty of practical marketing tips, big lessons from well known brands, and lots of little known resources that small business owners can use to increase their profits fast.
With an irreverent, entertaining, and humorous style, the show has become more popular than a supermodel at a Catholic boarding school.
"... the show has become more popular than a supermodel at a Catholic boarding school."
In 2009, the show become the #1 most popular marketing WebTV show in the Apple iTunes store, beating well known 'traditional business training' competitors like Harvard Business Review, Advertising Age, and Business Week.
The creator and presenter of the show, British born Andrew Lock, is a maverick marketer who's been influenced by generations of unconventional marketers including Claude Hopkins, Dale Carnegie, Dan Kennedy, Seth Godin, Jay Abraham, and of course, fellow Brit Richard Branson of the Virgin empire.
As a result of the lessons he's learned, he's on a mission to expose traditional marketing techniques as outdated and ineffective. You'll discover much better ways of promoting your business, to make it stand out from the crowd. You'll also discover that 'marketing is everything and everything is marketing' - a phrase that you'll hear a lot from Andrew.
It all started with potatoes...
As a kid, Andrew challenged every 'normal' way of making money that was accepted by all the other kids. While most school age youths were doing a paper round to earn some pocket money, Andrew hated getting up early in the morning so that didn't seem like a good idea. Besides, he was never one to blindly 'follow the crowd' and he knew he could do better, regardless of his young age and inexperience.
One day while traveling on a bus, he overheard some old people complain to each other about not being able to carry bags of potatoes home from the store, and that sparked an idea to create a potato round.
Andrew found a farm that was willing to supply sacks of potatoes and had his parents drive him over to collect them. He then divided the potatoes into small 'retail' bags and went from door to door, quickly establishing a little business that earnt him 18-20 times more than his school friends were making with their paper rounds, AND he was able to do it after school, not at 5am in the freezing cold of the British winters.
Andrew comments, "I had no interest in potatoes, but the money was hard to pass by. Actually, I got a lot of satisfaction from helping so many people who couldn't get out of the house. They really appreciated the service and would frequently pay me more than the asking price. I realized at that point that within reason, price sometimes isn't an issue. If demand is high and there's no competition, price is often taken out of the equation. That was one of my earliest marketing lessons at a time when I didn't even know what marketing was!"
School and Beyond
Understandably at school, Andrew was known by everyone as 'the entrepreneur', and quickly won all the top awards for business studies.
Andrew's first info-product was created at age 14, a guidebook about planning a vacation to Florida theme parks. "This was before desk-top publishing so I used a typewriter to create the guide, and photocopied it to make copies to sell. By today's standards they looked horrible, but again it taught me that if the information was good, people would overlook presentation (or lack of it)."
Deciding to forgo college and instead focus on real-world business, Andrew's hobby in entertainment magic led him to hook up with famous entertainer Paul Daniels (the Johnny Carson of the UK and someone who's performed more magic on TV than anyone in history) to create the definitive course about how to profit from performing magic tricks for others. Entitled, 'How to Make Money by Magic' the course was sold via mail-order and the largest info-publisher in the UK eventually picked up the rights to distribute it.
Andrew went on to become Paul Daniels personal manager, which led to an unexpected and fascinating marketing education. Andrew explains, "little did I know that Paul was such a genius. He has one of the highest IQ's of anyone I've ever met and I learned more about real-world marketing from him than from any books or courses I'd read up to that point. Together, we devised some amazingly powerful, sometimes wild and crazy marketing campaigns for Paul's business that I'm very proud of."
FAQ (Frequent Andrew Questions)
Yes, I really am from England. No need to accuse me of having a fake British accent (that's really happened).
No, I'm not an expert TV presenter. I'm just a regular British chap who loves sharing marketing tips.
Yes, the show is different. I'm different. I don't work or answer to a big corporation. I'm an entrepreneur helping other entrepreneurs.
No, I'm not able to consider your business proposition. I'm pitched multiple times every week as it is, and I'm plenty business (and happy) with my own business. Sorry about that, and I wish you every success.
Yes, I am available for speaking engagements at your seminar, workshop, conference, university, or living room. Send an email to firstname.lastname@example.org with your proposal, and we'll take it from there. Thanks for asking ;)
Andrew is the author of the following books:
"Magical Marketing'"How to Shoot, Edit & Distribute HDV""eBay Exposed!""7 Unconventional Ways to Profit from eBay"
Andrew is co-author of the following books:
"The Phenomenon" with Dan Kennedy "The Worst Case Business Survival Guide" with Mark Joyner
For more information about Andrew's unique and often unconventional strategies for growing a business fast, he offers a monthly training program called 'Microwave Marketing' - it provides instant, ready-to-use marketing 'recipes' for fast results. Microwave Marketing is all about combing speed with systems to get results fast and then set the entire process on autopilot. Visit: www.mwavemarketing.com.
Category: Performance & Productivity
Scott Martineau Co-Founder and Vice President of Demand Generation, Infusionsoft.com
Scott's mission is to solve the challenges small businesses face in marketing their products and services. His vision guides the customer experience for Infusionsoft users, leading our support, services and training teams in our goal to revolutionizing the way small businesses grow. His own entrepreneurial experiences and his understanding of what small businesses need enable him to continually evolve our software in innovative and successful ways.
Scott holds a Bachelor of Science in Computer Information Systems from Arizona State University.
Category: Performance & Productivity
Clate Mask, Esq. CEO, Co-Founder Infusionsoft.com
As Infusionsoft's CEO, Clate leads the company's vision, strategy and growth. His entrepreneurial spirit sparked early in his career and evolved into the software industry while he was at About.com. From there, Clate co-founded Infusionsoft with brothers Scott and Eric Martineau as a way to give small businesses a leg up with smart marketing automation tools designed just for them. His passion for helping small businesses grow is the driving force behind the company's success.
Clate has a B.A. in economics from Arizona State University, as well as an M.B.A. and a Juris Doctor from Brigham Young University.
Category: Performance & Productivity
Lee Milteer Performance & Productivity Coach, Author, Professional Speaker, and TV Personality
Lee Milteer is a Performance and Productivity Coach, Author, Professional Speaker, and TV Personality. She is the founder of the Millionaire Smarts® and Untamed Success Coaching programs. Lee hosts the America's Premier Experts TV Show, which is aired on NBC, CBS, ABC, and Fox Affiliates. Lee also hosts Untamed Success: Positive TV, a Monthly Web-Based TV Show. Lee speaks all over North America and Europe in Conventions, Private Companies, and Entrepreneurial and Niche Market Events. As president of Lee Milteer, Inc., Career Development Strategists, she has counseled and trained over a million people in her speeches. Her presentations are so effective that organizations such as Walt Disney, AT&T, XEROX, IBM, Ford Motor Co., NASA, Federal Express, 3M, Sales & Marketing Executive International, plus hundreds of government agencies and scores of conventions, associations meetings, and Niche Market Events repeatedly retain her to inspire and motivate their audiences with up-to-date wisdom.
In her career, Lee Milteer has shared the platform with many well-known and famous personalities, such as: Dr. Phil, Gene Simmons from KISS, George Ross (Donald Trump's Chief negotiator who appeared on the TV show The Apprentice), the late Dr. Norman Vincent Peale , the late Og Mandino, Dan Kennedy, Jack Canfield, Mark Victor Hansen from the Chicken Soup book fame, Tony Robbins, Zig Ziglar, Stephen Covey, Brian Tracy, Ted Koppel, Lynn Redgrave, Marlo Thomas, Bill Glazer, Robert Cialdini, T. Harv Eker, Mike Ditka, Les Brown, Wally "Famous" Amos, Ivanka Trump, George Foreman, and Joan Rivers, to mention a few.
Lee has created and hosted educational programs airing on PBS and other cable networks throughout the U.S. and Canada. Her video seminars are distributed through the Mind Extension Universe (MEU) Network, reaching 350 of the top FORTUNE 500 companies and major universities. She has developed training films for Bell Telephone, the U.S. Navy, Dun & Bradstreet, the U.S. Air Force and many private companies, as well as hosting infomercials and TV commercials.
Lee is a recognized, best-selling audio and video author, whose products have been endorsed by Nightingale Conant, SyberVision, and CareerTrack. Lee's book, Spiritual Power Tools for Successful Selling is published by Hampton Roads Publishing Company. She is the Author of the book Success Is An Inside Job and, CO-Author of Walking with the Wise for Entrepreneurs, Reach Your Career Dreams, The Secrets of Peak Performers One and Two, The Phenomenon: Achieve More in the Next 12 Months than the Previous 12 Years, Ultimate Entrepreneur Success Secrets, and Walking with The Wise Overcoming Obstacles.
Lee is a regular guest on National TV and radio shows. Lee hosted and produced her own cable television show, "LifeStyles" and had her own advice segment on Canada's #1 rated daytime talk show, "The Dini Petty Show." In addition, Lee has been an expert guest on more than 700 TV and Radio shows throughout North America in her career.
Lee's background includes extensive experience in Sales & Marketing and commercial real estate. She was the owner and President of an electronics equipment sales and leasing company. Lee also traveled all over the world as a professional photographer. In addition, she was a Rock & Roll Disc Jockey on WNOR-FM in Norfolk, Va and a National Catalog Model. Lee has been interviewed in newspapers, magazines and trade journals all over the world, including U.S.A. TODAY, Wall Street Journal, and many magazines.
In recognition of her achievements, Lee received a Honorary Doctorate in Motivational Theory from Commonwealth College. She attained top honors as "Highest Rated Speaker", presenting public seminars in over 100 cities annually while with CareerTrack, North America's premier seminar and training company. She was awarded the "Rising Star Award" by General Cassette Corporation, named "Most Outstanding Young Woman" by the Jaycees and "Most Professional Woman in Hampton Roads." She also received the Entrepreneurial Woman of the Year from the National Association of Women Business Owners for the Southeastern Chapter, and The Best of Virginia Beach in Training and Services. Lee's latest awards are: The Inside Business Women in Business Award, and the Inside Business & Regent University Entrepreneurial Excellence Award.
Lee is not only a successful business woman she is also a talented artist, writer, photographer and painter who has shown and sold her work in galleries and art shows.
Lee lives in Virginia Beach, Virginia on the Chesapeake Bay and the mouth of the Atlantic Ocean on the beach with her dog "Angel" Cat "Midnight" and her husband Clifton Williams. Her hobbies are painting, photography, reading, walking on the beach and traveling. Her favorite charities are the SPCA and animal rescue organizations. She owns her own office building where her Publishing Company Lee Milteer Publishing office is located in VA Beach, Virginia.
LEE MILTEER GIVES BACK: Lee has worked with SPCA, Horse Rescue organizations, WVEC , WTKR, WHRO AND WAVY TV stations as on air personality for charities such as Easter Seals, and many charity Organizations. Lee has donated time to the NSA chapters of VA for Speakers, spoken for free for many nonprofit organizations to help them raise funds for their projects.
Category: Social Media
Don Crowther Social Media Expert
Don Crowther helps companies build their traffic, sales and profits online.
As a leading Internet marketing and social media expert, consultant, trainer and speaker, Don has helped thousands of companies worldwide to increase the traffic to their sites, to build their social media presence and impact, and to improve their website conversion.
Just The Facts
Unlike other so-called experts who teach concepts that theoretically ought to work, Don is rigorous at identifying, testing, proving, and developing strategies and tactics that work in real-life competitive marketplaces. If you’re hearing something from Don, you can rest assured that it’s been real-world tested and proven to work, and work well!
Don Teaches From Experience, Not Just Theory
Don’s teachings come from decades on in-the-trenches experiences building incremental sales and profits as the:
- Founder and President of five successful companies
- Developer and Webmaster of over 250 quality websites
- Marketing manager for some of the world’s most successful brands at marketing powerhouses like Kimberly-Clark, ConAgra, and SC Johnson
- Marketing, strategy and ethics instructor for the world’s largest accredited online university
- Author of three books and hundreds of published articles
- Holder of university degrees in Marketing and Humanities and a Masters Degree in Business Administration (MBA) from The University of Virginia’s Darden School of Business
- Publisher of several popular newsletters, dozens of ebooks, CD’s and other products
Category: Social Media
Perry Marshall Google Ad Words and Facebook Traffic Expert
Entrepreneur Magazine says, "Perry Marshall is the #1 author and world's most-quoted consultant on Google Advertising. He has helped over 100,000 advertisers save literally billions of dollars in AdWords stupidity tax."
His Chicago company, Perry S. Marshall & Associates, consults both online and brick-and-mortar companies on generating sales leads, web traffic, and maximizing advertising results. At $1300 per hour he's one of the world's most expensive and sought-after marketing consultants. His top coaching groups have waiting lists, and many clients have engaged his services continuously for 10 years and more.
Prior to his consulting career, he helped grow a tech company from $200,000 to $4 million in sales in four years. The firm was sold to a public company in 2001 for $18 million.
Perry Marshall's work is referenced in dozens of influential marketing books. Like direct marketing pioneer Claude Hopkins, Perry has both an engineering degree and a love for persuasive copywriting. He's taught hundreds of thousands of people how to apply the scientific method to advertising.
He's published thousands of articles on sales, marketing and technology, and his works include The Ultimate Guide to Google AdWords (Entrepreneur Press, 3nd Edition 2012), the world's most popular book on Google advertising, and The Ultimate Guide to Facebook Advertising (Entrepreneur Press, 2011). He is also author of Industrial Ethernet (ISA, 2nd Edition).
His work is referenced in dozens of influential marketing books by authors like Jay Conrad Levinson, Mark Joyner, Joel Comm, Howard Jacobson, Richard Stokes and John Jantsch.
He's been featured at conferences in the U.S., Canada, UK, Israel and Australia. He's shared the stage with Zig Ziglar, Brian Tracy, Jay Abraham, Gary Halbert, Marc Ostrofsky, Mari Smith, Harvey Mackay and Les Brown. He's consulted in over 300 industries, from computer hardware and software to high-end consulting, from health & fitness to corporate finance.
Category: Starting, Running & Selling Your Business
Harry S. Dent, Jr. Economist, HSDent.com, Founder and CEO
Using exciting new research developed from years of hands-on business experience, Harry S. Dent, Jr. offers a refreshingly positive and understandable view of the economic future. As a best selling author on economics, Mr. Dent is the developer of The Dent Method - an economic forecasting approach based on changes in demographic trends.
In all of his past books since 1989, Dent saw an end to the Baby Boom spending cycle around the end of this decade.
In his new book, The Great Depression Ahead, (Free Press, 2009), Harry Dent outlines how this next great downturn is likely to unfold in three stages, with an interim boom stage between 2012 and 2017 before the long-term slowdown finally turns into the next global boom in the early 2020s. In his book The Great Boom Ahead, published in 1992, Mr. Dent stood virtually alone in accurately forecasting the unanticipated "Boom" of the 1990s. Today he continues to educate audiences about his predictions for the next and possibly last great bull market, from late 2005 into early to mid 2010. Since 1992 he has authored two consecutive best sellers The Roaring 2000s and The Roaring 2000s Investor (Simon and Schuster). In his latest book, The Next Great Bubble Boom, he offers a comprehensive forecast for the next two decades and explains how fundamental trends suggest strong growth ahead, followed by a longer-term economic contraction. Mr. Dent also publishes the HS Dent Forecast newsletter, which offers current analysis of economic, and financial market trends.
Mr. Dent received his MBA from Harvard Business School, where he was a Baker Scholar and was elected to the Century Club for leadership excellence. Since 1988 he has been speaking to executives, financial advisors and investors around the world. He has appeared on "Good Morning America", PBS, CNBC, CNN/FN, and has been featured in Barron's, Investor's Business Daily, Entrepreneur, Fortune, Success, US News and World Report, Business Week, The Wall Street Journal, American Demographics and Omni.
While at Bain & Company he worked as a consultant with several Fortune 100 companies. He has also been CEO of several entrepreneurial growth companies and an investor in new ventures. A frequent speaker on economic trends, Mr. Dent educates clients and partners on The Dent Method and provides strategic vision for asset allocation and investment selection.
Robert Skrob Info-Marketing Newsletter Publisher, Author, Consultant
Robert Skrob started his first business when he was 23 years old. He’s a “serial entrepreneur” who has owned businesses with as many as 21 employees. Today, while his company Membership Services Inc. employs six, he also owns several businesses that he operates without any employees.
After struggling to make his business work, Robert discovered direct marketing. Fed up with advertising to “get your name out there,” Robert began creating marketing systems that allowed him to track results. He used direct mail as well as magazine and newspaper advertising that had tracking numbers, so he knew where every new customer came from. This allowed Robert to invest more money in marketing that works and less in strategies that don’t. His success has become well known, and dozens of other businesspeople regularly invest from $15,000.00 to as much as $45,000.00 for Robert to create direct marketing systems for them.
Robert knows that marketing is only part of the battle; as a business owner, you still have to get the work done. Overloaded with work, Robert studied businesses like McDonald’s and H&R Block that quickly train employees to fulfill customers’ needs. That, plus his background as a CPA, helped Robert create systems that allow employees to become successful without daily handholding and oversight. A side benefit, employees enjoy the autonomy and structure that business systems provide them.
As the co-author of the book The Official Get Rich Guide to Information Marketing; Build a Million Dollar Business in 12 Months, Robert teaches entrepreneurs how to take what they’ve learned and teach it to others. By creating home study courses, coaching programs and newsletters, business owners can teach what they have learned in business to help others and make additional money for themselves. Robert currently serves as president of the trade association for the industry, the Information Marketing Association.
Governor Jeb Bush appointed Robert to serve as a board member of VISIT FLORIDA. This is the company that runs Florida’s $78-million marketing effort to convince visitors to vacation in Florida.
At Florida State University, Robert pursued a career in accounting. He graduated with a master’s degree in accountancy and passed the CPA exam. Robert maintains his Florida CPA license to stay in touch with the “in the trenches” perspective of effective business processes and profits.
Robert is husband to Kory and father to one daughter and one son. Weekends are spent running around town to activities, parties, sleepovers, parks, theaters and everywhere else.
David Frey Online and Offline Marketing Expert, Founder of MarketingBlogger.com and MarketingBestPractices.com
He is the acknowledged marketing guru for small businesses. He hails from Texas and was a 6-year veteran of the United States Navy. His experience in the service reinforced his discipline and contributed greatly to the success of his marketing career. David Frey almost flunked high school, but graduated on top of his class in college. He eventually earned a Master's degree in Accounting and proceeded to practice his profession in the corporate world. He is an old-fashioned family man and is deeply devoted to his wife and children. He also spent two years of his life deep in the jungles of Bolivia as a missionary working and helping the local inhabitants. David Frey, however, is also a very athletic man. He won a championship trophy in the Royal Air Force ski competition on Megeve, France.
After getting his Master's degree, David Frey did not pursue an accounting career. He joined the Arthur Anderson Company as a consultant for small companies that have been acquired by bigger companies. He helped these small companies to generate earnings after the acquisition.
From his experience with small entrepreneurs, he discovered that such small businesses can become very profitable by practicing innovative targeted marketing. Through his studies with targeted marketing practices, David Frey discovered how online marketing can serve as a powerful vehicle for small business. He thus became an Internet marketer focusing on small business marketing and Ezine publishing.
David Frey eventually joined a company dedicated for senior citizens and community living as Vice President for sales and marketing. He also became Senior Vice President of Strategic Marketing Initiatives, a large logistics corporation. After his stint in the corporate world, he established his own Marketing Best Practices, Inc, a marketing firm that serves small businesses and small entrepreneurs.
After starting his own marketing firm, David Frey published an online newsletter which he called "The Marketing Best Practices Newsletter." Within six months of publishing the newsletter, he was able to attract more than 50,000 active subscribers. His newsletter provides solid advice, tips and business strategies for small businesses. He expanded his knowledge on targeted marketing by teaching entrepreneurs the value and potential of newsletter and Ezine publishing.
David Frey also published a business manual book, The Small Business Marketing Bible. This is one of the most successful ebooks ever published on small business marketing and strategy. Although David Frey does not provide personal coaching services, he sends regular audio coaching to those who bought his book. He also produces numerous CDs outlining his business strategies and marketing concepts. Frey is also a regular resource person for small business seminars and is a known expert in marketing spa and pool businesses.
Category: Online Digital Marketing
Ryan Deiss Digital Marketing Publisher
Ryan Deiss is a 10 year Internet Marketing Veteran, and at the age of 30 Ryan has become a widely followed and respected IM Guru releasing countless reports and courses on subjects ranging from Social Media to Continuity Programs and SEO.
His career as a marketer began while he was in college studying to earn a Finance degree from UT-Austin. While attending college in 2000, Ryan met a girl and decided he wanted to marry her.
He couldn’t afford a ring, so he started tinkering with building an email list to generate just enough revenue to cover the monthly payment on the ring he picked out. He quickly figured out how to make enough money and saw that he could make a lot more money online than he could as a Financial consultant.
Ryan finally graduated with this Finance degree and worked as a consultant for a few months. Meanwhile, that little email list just kept getting bigger and more profitable. In 2002 Ryan knew it was time to ditch the consultant job and go for broke with his online business.
10 years later...Through his courses, he’s gained renown with his gift to create courses that simplify the complex and provide blueprints that marketers of all levels can follow to success.
Ryan publishes, speaks, blogs, writes, records video courses and makes friends.
In 2009 Ryan started Idea Incubator LP, under which he uses his expertise to market, advertise and distribute Information products online. Idea Incubator currently contains 6 companies offering products in the health market, relationship market, IM market, and even household green cleaning products.
The Idea Incubator structure works like this…
Ryan brings content creators (with an idea) under his care and with the help of his highly talented team, matures the ideas into profitable companies. The content creators currently in house, are experts in their field. They come with experience in their field and have great product ideas. Ryan Deiss helps them get those product ideas off of the ground and implement them into manageable projects.
Ryan hosts a live seminar in Austin, TX each year called the TRAFFIC & CONVERSION SUMMITwhere he gives the most up-to-date & comprehensive look at how to marketing online for any business. In 2010 Ryan was excited to welcome over 750 guests.
While Ryan is extremely successful and driven, he loves his family and keeps them first in his life. His beautiful wife and 3 children keep him grounded and centered and able to remain successful.
Category: Online Digital Marketing
Yanik Silver Lifestyle Entrepreneur
Yanik Silver is a serial entrepreneur although he still considers himself a 'techno dunce'. Starting from his one-bedroom apartment and with just a few hundred dollars, Yanik has built multiple 7-figure businesses.
He is the author, co-author or publisher of several best-selling marketing books and tools including Moonlighting on the Internet, Instant Sales Letters®ister; & 34 Rules for Maverick Entrepreneurs. Yanik is a highly sought after speaker addressing groups ranging from the prestigious Wharton Business School to international audiences of 3,000+.
As a self-described "adventure junkie", Yanik has found that his own life-changing experiences such as running with the bulls, bungee jumping, sky diving, exotic car road rallies and Zero-Gravity flights have not only brought a profound sense of accomplishment but also led to breakthroughs in ideas, focus and business thinking. That’s why he combined both his passions to found Maverick Business Adventures creating the kind of "club" he’d want to be part of. In between adventures, he calls Potomac, Maryland home with his wife, Missy, and 2 mavericks in the making, Zak & Zoe.
Currently his most important mission is impacting 1,000,000 young entrepreneurs (ages 13-23) to start or grow their business by 2020 and to get his 2 1/2 year old daughter, Zoe, potty trained.
Category: Performance and Productivity
Lisa Miller Performance and Productivity
Lisa Miller is VIE’s Founder and CEO and also works on key national client cost savings engagements. She is a recognized leader within corporate and health care consulting. Since founding VIE Healthcare, in 1999, she has generated over $250 million in non-labor cost savings and revenue improvements for her clients.
Today, 13 years later, VIE is THE recognized leader in expense reduction and management consulting in the hospital and health care facilities industries, and Lisa has been featured in numerous industry publications, including Health-Leaders Magazine, Healthcare Financial News and Becker’s Hospital Review. In the most recent years, VIE has broadened its influence far beyond the medical industry, to work with large and mid-sized companies of many different kinds, including Wawa Beverages, Afga, Linde Corporation, and The Robert W. Johnson University Health System.
Lisa’s entrepreneurial success story has won her considerable celebrity, including recognition in the bestselling book THE SUCCESS PRINCIPLES by Jack Canfield, co-creator of the ‘Chicken Soup for the Soul’ book series, and she is eager to share her personal business-building experiences with her legion of consultants, following in her footsteps, creating their own successful consulting practices.
Spanning 23 years, Lisa's successful business career has included sales and management positions with leading international healthcare and medical manufacturers. This invaluable experience has refined her finance and profit improvement abilities in the healthcare sector. An uncompromising commitment to deliver ongoing expense reduction/cost savings strategies and revenue improvement solutions to her clients drives Lisa to continually look for new creative opportunities to improve bottom line results. Lisa understands that creativity and innovation are fueled by a strong desire to learn and improve.
Lisa's success is built upon exceptional interpersonal skills, which allow her to establish partnerships with her clients and foster organization-wide teamwork to achieve financial and operational goals. One way she does this is through VIE's EXCITE! Program – an innovative cost-control workshop that captures employee ideas and translates them into money-saving initiatives. Each session is guaranteed to produce over $100,000 in cost-saving and revenue-improving ideas – to date the EXCITE! Program's return on investment is over 300%.
On the personal front, in May 2006, Lisa graduated with a Masters in Healthcare Administration from Seton Hall University in New Jersey. She was also nominated to Upsilon Phi Delta; the National Honor Society for Healthcare Administration and in July 2006 was elected as the President of the Seton Hall University Chapter of Upsilon Phi Delta. Lisa resides in New Jersey and has a 2 year old daughter.
Category: Online Digital Marketing
Jeff Walker Creator of Product LaunchesI'm Jeff Walker, the creator of the Product Launch Formula ... that's a system that's been used by thousands of entrepreneurs in hundreds of different niches and markets to create hugely successful product launches.
The impact has been crazy huge... my students and clients have now done well over $300 million in product launches.
Along the way, I've coached or helped all kinds of experts such as Dan Kennedy, Tony Robbins, John Reese, Bill Glazer, Rich Schefren, Frank Kern, Brendon Burchard, Yanik Silver, Greg Clement and dozens more "gurus" but I get most excited about all of the "regular folks" that I've helped quit their jobs and grow serious businesses.
My site - JeffWalker.com - is basically the place where I show how I've been able to create so much success (when I started my online business all the way back in 1996, I started with nothing... I literally spent ZERO dollars to start the business... and I had NO experience. It's been a wild ride.) This is the place for me to share what I've seen, what I've done... and the lessons I've learned.