Glazer-Kennedy Blog

You Are Missing the Easiest Linking Strategy

by Brian Horn on March 10, 2010

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One of the important factors in search engine optimization (SEO) is internal linking.

So what is internal linking anyway?

How can this help the website of your small business?

What is the proper basic linking structure?

How can this increase the PageRank?

Brian, can this post be anymore BORING?

Don’t bail out on me yet. Yeah it doesn’t sound as sexy as some of my past topics (Google Buzz and Local SEO, Google Real Time Search Results, Leaving Comments to Make You Famous, etc), but these are some cool tips you can apply in 30 minutes or less..and see a positive result in your business’s search ranking.

Of course SEO includes link building, but that is not all you can do. If you think that only links from other small businesses or blogs in your niche can improve your website ranking in Google, you are missing the easiest links you can find. The links on your own site.

Internal linking provides direct access to your pages and you have a complete control over it. Properly used, strong internal links can significantly improve your rankings.
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How To Keep Your Customers From Using The Competition

by Dan Kennedy on March 9, 2010

Marketing to Keep Your Small Business Cunstomers

Yesterday I wrote about how important first impressions were to customer relations.

Now, I’d like to turn our attention to what you can do to foster customer retention.

Later in the game the customer relations process evolves into follow-up and follow-through.

How would you react if…

… you got a call from your car dealer service manager a week after having some repairs done just to make sure everything is okay?

…you got a call from your doctor the evening after treatment just to check up on you.

…you got a questionnaire in the mail from a restaurant you dined at soliciting your comments and suggestions.

Some business people tell me that’s looking for trouble. I disagree. I think it’s looking for rapport, loyalty, satisfaction and repeat business.

If follow-up turns up a lot of dissatisfaction you need to make some changes. The dissatisfaction is there whether you discover it or not.

How would you react if you got a thank you note a few days after buying a new suit from a clothing store, you got a birthday card from your insurance agent, you got a free dinner gift certificate as a thank you from a hotel chain, you got a personalized luggage tag in the mail as a gift from your travel agent?
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So You Want to Write a Book?

by Kristen Moeller03.09.2010
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If the answer is yes, allegedly you are among eighty percent of the population. But how many of those eighty percent do you think actually write one?
I have heard varying reports but based on human nature, my guess would be … not that many.
Then of course, of that eighty percent, there are people at various [...]

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Looks DO Matter

by Dan Kennedy03.08.2010
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Last week I wrote about the importance of environmental appearance as it relates to first impressions. A related matter is the personal appearance of the people your customers will deal with.
It’s important to understand that most customer impressions are formed with non-verbal input not verbal. The appearance your people present, the image they offer will [...]

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Ten Steps To Creating A FANtastic Facebook Fan Page

by Mari Smith03.05.2010
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With its 400 million strong active userbase, Facebook is a goldmine for marketers. By building out a compelling Fan Page, driving targeted traffic to it and creating buzz, you can easily create measurable results for your business.
When a potential fan clicks on to your Facebook Fan Page, your goals are to (1) immediately grab their [...]

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What Do Small Business Customers See?

by Dan Kennedy03.04.2010
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On Monday, I wrote about the importance of customer or client relations.
I explained my belief that each customer you can acquire has tremendous long term value and that most small businesses fail to understand and work to preserve this value.
Now, here are some customer relations tips I urge you to consider for your small business:

Make [...]

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Tips for Using WordPress for SEO

by Brian Horn03.03.2010
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Even though there are dozens of platforms that bloggers and site owners can use, WordPress had become the one than many eventually decide to use.
Why do SO MANY end up using WordPress? Particularly SEO and Internet Marketing pros…kinda “obvi” that these guys might have a reason for that, huh?
A few months ago I met and [...]

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Five Secrets of a Great Customer Newsletter

by jpalmer03.02.2010

When I speak live I often refer the “magic of a customer newsletter” because a properly written newsletter can truly do magical things for a business. One of the big reasons is that newsletters are not perceived in the same manner as a postcard, a flyer or other forms of direct mail marketing. When people [...]

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How to Get Your Customers to Keep Buying

by Dan Kennedy03.01.2010
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In this post, I want to talk about customer or client relations.
It is my belief that each customer you can acquire has tremendous long term value and that most businesses fail to understand and work to preserve this value.
From a marketing standpoint it costs a lot of money to get a new customer to [...]

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How to Capture Leads Using Video [VIDEO]

by Mike Koenigs02.26.2010

In this video blog, Mike Koenigs, co-founder of Traffic Geyser, shares four ways he captures leads using video.
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