Small Business Marketing | Marketing for Small Business

Many small businesses marketers don’t like using the telephone as a marketing tool because of the DO NOT CALL LIST…they think they can no longer use it. And in many applications that is correct.

But there is one application that every business should ‘legally’ be using the phone for in order to grow their business, which is to build customer loyalty.

Yes, you can and should use outgoing telephone calls to build customer loyalty. I think any business would be smart to use scheduled follow-up phone calls to verify customer or client satisfaction. It’s often axiomatic that a business man lacking in money has excess time.

For the small business marketing person with more time than money on his hands telemarketing makes a tremendous amount of sense. You can of course also hire people to do telemarketing. Many businesses employ people confined to wheelchairs, women who prefer not to work outside the home and people who only want to work part-time to do telemarketing and sometimes have them do it from home.

Payment can be based on a per hour rate or tied to results, such as ten dollars for each appointment set or fifteen percent of any sales made.
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