Free Articles

The #1 Thing Holding You Back From 7-Figures

By: Dan Kennedy on: October 31st, 2014 No Comments

Personally, I’ve never liked it. But I realized early on, it was irrelevant whether I liked it or not. The question wasn’t, “Did I like it?” The real question was “How much money did I want to make and how much freedom did I want?” Kind of like dieting and exercise, the question isn’t “do you like to exercise and eat right?” No the real question is do you like [...]


Five Mistakes To Avoid If You Want To Be a High-Paid Coach or Consultant

By: Dan Kennedy on: October 25th, 2014 1 Comment

One of the top ways I know to leverage your time and replace a lot of manual labor so you can often double (or more) your business income is by adding consulting or coaching. Personally, I’ve made extraordinary profits by consulting. And I’ve taught hundreds of others to do the same. As an example, consider Dr. Tom Orent. In 1997, Tom found his dental practice, career and even his home [...]


Discover 10 Customer-Getting, Sales-Boosting Tactics You Never New Existed

By: Dan Kennedy on: October 23rd, 2014 1 Comment

There’s a certain mindset in direct response marketing folks.  We are very results oriented.  We find it very difficult to just go out for a drive or go to the mall just to hang out and browse – we want a definite destination and at least an estimated time of arrival and we go to the mall to find and buy something. Most direct response marketers can’t watch a sports [...]


Four Questions The Book Of The Month Club Founder Used To Strengthen His Marketing

By: Dan Kennedy on: October 22nd, 2014 2 Comments

Direct Response Advertising Executive Maxwell Sackheim was a creative thinker that challenged every ad to ensure he would get the best results possible. His success is a significant example of what can be generated when you build on your successes and strive to make your ads the best they can be. Max was a founder of the Book-of-the-Month Club, the nation’s first direct-mail book club. Book-of-the-Month Club, which offered a [...]


Three Steps To Never Prospect Again

By: Dan Kennedy on: October 17th, 2014 2 Comments

It’s been 40 years or more since I replaced old-fashioned prospecting grunt work for a 100% measurable way to attract a predictable, reliable stream of ideal clients. Success at getting qualified clients, customers, or patients has a lot more to do with understanding the real secrets of direct-response marketing…and a lot less to do with chasing after prospects. Whether you are just getting started in business or you’ve been in [...]


Four steps to discover if you should be paid for something you are giving away FREE

By: Dave Dee on: October 17th, 2014 2 Comments

 “Chances are you are giving away a potential information product for free when people would gladly give you money for it.” –Dan Kennedy Recently, I came across a rant by a well-respected, knowledgeable, and experienced professional marketer. He was upset because people kept asking (and expecting) him to answer questions for free. When he suggested they purchase his book which contained the answers they were asking, some were offended. He [...]


Three Things I’ve Learned About How To Fire Up Your Internal Motivation

By: Dave Dee on: October 14th, 2014 2 Comments

I remember the day so well… I was working at Magic Masters selling magic tricks. Magic Masters is located in the hotel lobby of the Hilton in downtown Atlanta.  That particular day there was barely anyone in the hotel. Which meant no one was coming over.  Which meant I had limited opportunity to sell people magic tricks. I was frustrated and angry about being in debt, not making any money, and [...]


Still The Best “Big Darn Secret” I Use To Make Serious Money

By: Dan Kennedy on: October 10th, 2014 4 Comments

Words matter. One of the things many people wonder about is what I do that can possibly justify fees of $18,800 to (more commonly) $100,000 to write an ad, sales letter campaign, video script, TV call to action, etc. The answer is simply that “words matter” and I’ve gotten good at picking and combining words that sell. I have a little, internal alarm bell that goes off when I hear [...]


How To Build An Empire When You Don’t Have Time, Money, Or Ideas

By: Dave Dee on: October 9th, 2014 7 Comments

“If opportunity doesn’t knock, build a door.”—Milton Berle What stops you from creating the income and life you want? Time… Money… Ideas…? A recent article in Southwest Magazine talks about how actor and Emmy Award-winning host and producer of the classic PBS children’s show Reading Rainbow, LeVar Burton, got what he wanted after being told “no” multiple times. In 2009 when the network cancelled his Reading Rainbow show, Burton didn’t [...]


One Of The Fastest Ways To Build Rapport…And Sell Something

By: Dave Dee on: October 7th, 2014 2 Comments

Have you been watching Success Expert, Brian Tracy’s free training videos? I have. And if you want to become the best in your field—and receive all the money that comes with it, then I highly recommend you check them out here. In his most recent video, Brian talks about three ways to build rapport (and the seven mistakes to avoid when doing so.) In Dan Kennedy’s GameChanger DNA System, Dan [...]