Small Business Marketing | Marketing for Small Business

On Tuesday, I talked about a not so favorable topic “….a war of choice or a war of necessity?” Now, I’m going to talk about another topic that needs addressed.

Solving The Wrong Problem
Solving The Right Problem With The Wrong Solution
Neglecting The Best Opportunity

A while back, I hosted an impromptu one day seminar in Cleveland*, attended by about 30 Inner Circle Members from six states and Canada. Mostly ‘hot seats’, Q/A and discussions of several topics. One subject was ‘business re-invention.’ I did two hot seats, with two different women, in different businesses but with common problems; in both cases, it was very clear to me, and quickly became clear to the others in the room, that both had severe core business and economics problems that cannot be solved with a better ad or marketing advice.

On the spot, I reinvented both business for their owners, if I say so myself, brilliantly; in both cases, based on real experience with real clients, and in both cases, I supported my suggestions with examples. One of these business owners carefully considered what was being said, asked thoughtful questions and then embraced the opportunity unearthed. The other was painfully resistant – visible in body language, audible in questions, demonstrable in the “can’t do that” responses every step of the way.
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