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A Big Persuasion Secret You Can Learn From Hanging Out With Kids

By: Dave Dee on: July 24th, 2014 4 Comments

One of my favorite traditions is spending one on one time individually with each of my kids. Whether it’s taking my son to a major league baseball game or taking my daughter to the theater to watch a Broadway show, I love spending time alone with each of them and being truly present when we are together. Years ago, it wasn’t that way. I still spent one on one time [...]


Three Ways Your List Can Teach You How To Yield A Better Response

By: Dave Dee on: July 22nd, 2014 No Comments

When he started out, he had no idea he was going into marketing. An English major, he thought he was going to be an editor or a writer or something. But when he applied for this little publishing company that published newsletters and books, that type of job wasn’t available. So he took a job with in-house list management instead. That was 33 years ago. In less than a decade [...]


Top Ten Rules For Writing A Great Headline

By: Dave Dee on: July 20th, 2014 3 Comments

In the brand new course the “Power of Copy Unleashed, How To Create Offers Your Customers, Clients and Patients are Powerless to Resist” I give out my Top Ten Rules For Writing An Effective Headline. While I don’t have time to go into all of them here, I’ll share the three rules that I see people getting wrong the most. Before I do that thought I want to reiterate something [...]


Three Killer Headline Formulas That Could Skyrocket Your Conversion Rates…

By: Dave Dee on: July 19th, 2014 4 Comments

Recently I had an interesting conversation with one of our GKIC copywriters about how she cut down her writing time by 75 percent and skyrocketed conversion literally overnight. About six months into her intense study as a copywriter (dedicating about 20 hours a week learning her craft) she was still spending hours and hours just to write a headline for a salesletter. (A headline is like the hook at the [...]


Four Steps To Creating A List Building Machine

By: Dave Dee on: July 15th, 2014 1 Comment

“I need help building my list!” This is a universal problem that virtually every business owner has and it’s the number one thing we’re told by you that you need help with. This is a great thing for two reasons…first off it tells us you understand the value of a list.  Recently I was in Chicago and went to a restaurant called Carnivale with Darcy and “the jewel” (aka Mike.) [...]


The Best Business Advice From Our Marketer Of The Year Finalists And Winners…

By: Dave Dee on: July 12th, 2014 1 Comment

Each year we hold a special competition that represents some of the best examples of how our members our using GKIC-style marketing to get results. In case you aren’t familiar with our Marketer of the Year competition, the award celebrates the marketing achievements of small business owners and entrepreneurs who have used GKIC-style marketing to grow their business and achieve extraordinary financial increases in their bottom line. The winner receives [...]


What Dan Kennedy Calls THE Number One Most Important Personal Skill

By: Dave Dee on: July 10th, 2014 3 Comments

Recently I heard a story about a concert promoter who was very knowledgeable about booking venues. He could book coliseums, huge fairs, festivals, and clubs—the type of venues that the average person would find difficult, if not impossible securing. Having the venue in hand, he would go out and book talented and entertaining artists to perform. He even found a way to get the event in front of a lot [...]


5 Tips For Selling More Of Your Product or Service Using Stories

By: Dave Dee on: July 8th, 2014 1 Comment

“If you can’t tell it, you can’t sell it.” So says Peter Guber. Guber is Founder and CEO of Mandalay Entertainment, a business dynamo that spans movies, TV, sports entertainment and digital media. And I agree! Guber’s hit films include Batman, Soul Surfer, and Rain Man. He also owns the NBA Golden State Warriors franchise and is co-owner of the Los Angeles Dodgers. He also appears on TV as the [...]


The Most Powerful Form of Security…It’s Available To You Right Now.

By: Darcy Juarez on: July 6th, 2014 3 Comments

Lately, I’ve noticed this weird thing.  Every place I go, I hear American recording artist John Mayer singing one of his songs. At Starbucks—he’s singing “Love Song For No One.” Having dinner in a restaurant and there he is singing “Your Body Is A Wonderland.” Walking through the grocery store, “Daughters” comes on. Out shopping and suddenly “Waiting For The World To Change” fills up the mall. In the doctor’s [...]


Dan Kennedy on the 4th of July

By: Dan Kennedy on: July 4th, 2014 22 Comments

I have a few thoughts, germane to what we are supposed to be celebrating on July 4th. Judge Napolitano: “The reverence we once held for privacy – and private rights with it – is virtually gone.” This is the sea change in America that will, at some point, be most regretted. We once closed our drapes. On Memorial Day, some nitwit actress, famous but not known to me, tweeted that, [...]