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One Of The Biggest Marketing Mistakes I See…3 Ways To Create Authority And Be a Big Fish!

By: Dave Dee on: April 15th, 2014 2 Comments

Last week a picture of a fountain centerpiece called “Colonel Crackers” from the opening of a world entrepreneurial crowd-funding festival in Jacksonville, Florida called One Spark made me think of one of the biggest marketing mistakes I see. The centerpiece, a giant, over-sized replica of a Goldfish Cracker swimming in a fountain inspires the question… Which is better? To be a big fish in a little pond or little fish [...]


How To Make This Tricky Part Of Your Business More Effective…

By: Darcy Juarez on: April 12th, 2014 3 Comments

Last week we talked a lot about the importance of making your customer feel like your business and your business alone is THE one for them. (See my article Dan Kennedy Warns: You can no longer afford to do this.) It’s a lot easier when you are face-to-face with someone because you can ask questions and give them personalized attention. However, to really grow your business, you have to be [...]


How To Harvest Wealth Versus Needing Income

By: Dan Kennedy on: April 10th, 2014 6 Comments

One of the lessons I learned slowly and painfully has to do with income vs. wealth. First, let’s clarify the difference between ‘income’ and ‘wealth.’ Entrepreneurs tend to focus more on the former than the latter. And many enjoy very high incomes for many years without ever converting any of it to wealth. Sales, profits, and income are all important, but none of them directly produce wealth. Wealth comes from [...]


Three Ways To Increase Leads, Response & Loyalty…

By: Darcy Juarez on: April 8th, 2014 7 Comments

At our GKIC SuperConference last month, I added a picture of three-time NFL Superbowl Champion Emmitt Smith to my celebrity photo collection. Of course, I’m not the only one who took a photo with Emmitt. Our Diamond Members also had their photo taken with Emmitt. And while many people would stick this in a photo album or share it with their friends on Facebook, smart entrepreneurs know this is a [...]


Do’s & Don’ts To Make Your Business Hot…And Keep It Hot All Year Round

By: Dave Dee on: April 5th, 2014 1 Comment

Last weekend I was in Dallas, Texas, where I’d been hearing all the exclusive, insider information from industry experts about how to get REAL results in REAL businesses. Early last Saturday, I too, did a presentation there at SuperConference.  My presentation was called “The Ultimate Marketing Machine – A ‘Soup to Nuts’ List Building And Sales Conversion System Revealed.”  For a very limited time (just three days) I’m making this [...]


The Hidden Secret To Higher Profits No One Talks About

By: Dave Dee on: April 3rd, 2014 3 Comments

I call it the “hidden secret.” Why? Because no one wants to talk about it….not even the gurus. I revealed what it was last Saturday at Super Conference. Here’s the thing… It does not matter what product or service you offer in the marketplace. It does not matter if you sell offline or online or using a hybrid of both. If you want to build a herd that will stay [...]


The top 7 marketing mistakes that could cause your business to fail…

By: Dave Dee on: April 2nd, 2014 4 Comments

In my opinion, most of the statistics and reasons stated about why businesses fail are wrong. Poor financial control, lack of capital, poor leadership, poor location, and poor economy are common reasons cited for business failure. Statistics usually benchmark business failure on whether they are still in business and how long they operated before closing.  However, struggling to survive or performing below an owner’s expectations also constitutes failure of some [...]


Dan Kennedy Warns: You can no longer afford to do this

By: Darcy Juarez on: March 31st, 2014 5 Comments

In case you didn’t know, each year at SuperConference Dan Kennedy gives a talk on his trend predictions. It’s uncanny how he seems to really nail what is happening and going to happen in the marketplace. Each year, people come back and say, “I wish I would have listened to Dan.” A few years back Dan Kennedy spoke on the Super Powers of Price Elasticity and that’s been worth ten’s [...]


Two Mistakes To Avoid When It Comes To Your Most Valuable Business Asset

By: Dan Kennedy on: March 27th, 2014 9 Comments

When I ask business owners to inventory their assets, often there is one they forget about. Somehow it doesn’t occur to them that their list of customers, clients or patients (their herd) should sit at the top of their asset list. But ask a successful business owner and he will tell you his herd is what gives him greater security than his bank account ever could. Because if you develop [...]


Five Business Habits You Should Drop Today

By: Dave Dee on: March 25th, 2014 6 Comments

Tomorrow is the start of SuperConference in Dallas, Texas. One of the things I love about this event is seeing familiar faces and hearing people tell me that something they learned last year made a big difference in their business. The funny thing is, it’s not always something that they started doing. Sometimes it’s what they stopped doing. So if you are spending hours working on your business and not [...]