Being a published author is a very powerful thing. In many peoples’ “perception”, it directly translates to expert status. Even people who never bother to read your articles or book will attribute enhanced status to you because you’ve been published. If you’ve been following me, this isn’t news to you. You’ve heard me say repeatedly that you should write a book. Being able to add the title of “author” to [...]
The other day I read someone’s definition of a “post scriptum” commonly referred to as a “P.S.” The author, trying to educate others, described the P.S. as “generally containing information which is trivial.” To be frank, I found his explanation rather trivial… Because the P.S. is anything but trivial and should be awarded much greater attention than most give it. You see writing copy is a very small part of [...]
What do Tiger Woods, Roger Federer, Kobe Bryant, Drew Brees and David Beckham have in common? They are the world’s highest paid athletes according to Forbes Magazine, with Tiger Woods topping the list at $78.1 Million in winnings and endorsement deals according to calculations made in June 2013. Tiger is not only the highest paid, but he is the youngest golfer to win 50 tournaments on tour. Ranked the number [...]
The other day I overheard a story all too familiar… A businessman was complaining that he’d spent thousands of dollars on his website, yet only 1% to 2% of prospects were actually responding. Understandably the man wanted to know how to reach the other 98%. It’s a pretty common problem… Yet many business owners don’t even know they are “losing” 98% of the visitors to their site. But here’s the [...]
June 13 and 14th I’ll be at GKIC’s FAST Implementation Boot Camp. I enjoy going to these profit-boosting events because whether someone is new to marketing or a seasoned pro, I love hearing their always-inspiring success stories immediately after they attend. But having said that, if you can’t attend this time, you might not want to wait until our next boot camp to start seeing big things happen in your [...]
There are Three Internet Marketing Truths You Should Know To Make Money Online:
First, there are marketing and selling principles valid with every media including all online media.
Two, there is an ENORMOUS AMOUNT OF B.S. about online floated about and popularized by people who do not understand the essential principles and IDEAS they speak of as if facts – these “online is unique,” new metrics, online only folks are just the same as the Amish, except they have iPads instead of horses and buggies; they live in their own little world.
Three, there is a constructive, productive way to think about the internet and online media. It is not a new god to be worshiped. It’s not a wizardly magic wand. But it does provide a portfolio of legitimate opportunities.
Last month, the Miami Marlins announced that they would be closing off part of their stadium for some home games. They aren’t the only stadium having trouble selling tickets. Across the board ticket sales for Major League Baseball are down and ten clubs are experiencing more than a 20 percent drop in ticket prices in their secondary markets. Even the mighty Boston Red Sox had their 820 game sellout streak [...]
In the 90’s, there were a lot of businesses that did some wild spending. For example, a casino boat due to open in the Chicago area ripped out a completed section—before they even opened—because they decided the owner didn’t like the way it looked. The renovation cost tens of thousands of dollars. That wouldn’t happen in today’s economy. People are more limited and discriminate on what they spend on things [...]
Last month, my 94 year old grandmother made history… While vacationing with my family in Grand Rapids, having virtually no symptoms other than what she described as a little heartburn, she had a heart attack. My family took her to the hospital where she refused to believe she was sick. Even after being told she’d had a heart attack, she refused to lie in bed and sat in a chair [...]
Last month I conducted a three-day seminar. Seminars are a part of my feeder system with the chief purpose being to “hook a whale” (my term for a highly desirable, valuable client.) There are, of course, many ways I cast nets to find clients. Books, tele-seminars, webinars, newsletters…are all done ultimately with the intention of gently inviting people to inquire about my services. Yet each has a different strategic purpose. [...]