by Dan Kennedy06.09.2009
Entrepreneurs and marketers are constantly challenged to be creative.
But creativity as it is commonly thought of and practiced is sin not virtue, because it is slow and ponderous; because it begins with a blank slate. One of the most profitably creative entrepreneurs of all time, Walt Disney, said “… .stop talking and begin doing.”
To be [...]
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by Dan Kennedy06.09.2009
The ’secret’ reason long copy usually out-sells brief copy, and lengthy sales letters out-sell short ones is simply time. The longer the prospect stays in my store…
The more time he invests in my proposition, the more likely he is to buy.
The best catalogs are designed to keep the person paging through them for the longest [...]
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