by Dan Kennedy07.09.2009
The Advertorial, The Challenge Of Maximum Readership Reconsidered
The knee-jerk answer is: articles. And the argument for the “advertorial” i.e. an ad made to look like editorial material is that it is obvious; people buy newspapers and magazines for the articles, not the ads. But, like all dogma, ain’t necessarily so. For example, lots of people [...]
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by Dan Kennedy07.09.2009
WHEN WILL NEXT GIANT METEORITE STRIKE EARTH AND CAUSE MASS EXTINCTION? There are actually people worrying about this sort of thing. According to the article from USA TODAY, the last bash was about 250 million years ago.
Apparently this is cyclical, so, according to this article, in another 50 or 100 million years, you may not [...]
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