Glazer-Kennedy Blog » Archives for July 2009

From the monthly archives:

July 2009

Ads or Articles – Which is Better to Market a Small Business?

by Dan Kennedy07.09.2009

The Advertorial, The Challenge Of Maximum Readership Reconsidered
The knee-jerk answer is: articles. And the argument for the “advertorial” i.e. an ad made to look like editorial material is that it is obvious; people buy newspapers and magazines for the articles, not the ads. But, like all dogma, ain’t necessarily so. For example, lots of people [...]

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Use the News to Market Your Small Business

by Dan Kennedy07.09.2009
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WHEN WILL NEXT GIANT METEORITE STRIKE EARTH AND CAUSE MASS EXTINCTION? There are actually people worrying about this sort of thing. According to the article from USA TODAY, the last bash was about 250 million years ago.
Apparently this is cyclical, so, according to this article, in another 50 or 100 million years, you may not [...]

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Smart-Bomb Selling: Use Information Technology to Home In on Hot Prospects

by Dan Kennedy07.09.2009
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By Duncan Maxwell Anderson
From Success Magazine
DAN KENNEDY says he’s found a way to multiply your closing ratio in face-to-face selling: Instead of carpet-bombing the universe of possible prospects with telephone calls trying to get an appointment, use the techniques of direct-response advertising. Generate a response from those who already need your product. Then home in [...]

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