Glazer-Kennedy Blog » Archives for August 2009

From the monthly archives:

August 2009

When Things Don’t Go As Planned

by Dan Kennedy08.26.2009
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The moral of Earl Nightingale’s greener pastures story is, nobody’s business or life is perfect, and the most perfect of another’s situations is rarely as good as it seems from afar.
It would be dangerous to trade, even with the person you might envy most, based only on observations from a distance. It’s usually better [...]

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Increase Your Sales By Making Your Prospect “Nervous”

by Bill Glazer08.25.2009
Bill Glazer

Have you ever had a brief encounter with somebody famous? Almost everybody has at least once in their life. How did you feel? Excited? But maybe also a bit tongue-tied and nervous?
To at least some degree, you too can and should be creating this same kind of feeling in the minds of your customers and [...]

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How To Get The Really BIG “Super Affiliates” Lining Up To Sell Your Product

by Dan Kennedy08.25.2009
Super Affiliate

I’m going to share with you how to cultivate those powerhouse affiliates who will have a massive impact on your bottom line. I’m talking about…
…Super affiliates!
Super affiliates typically either control a great deal of traffic (or know how to) and/or have a sustainable mailing list. You probably already know who they are.
Start thinking of your [...]

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How to Use Two Simple Words to Immediately Get More Money Out of Every Customer

by Bill Glazer08.22.2009
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What small business marketing technique, that is only two simple words, can get you more money? It’s simply…saying “Thank you”.
I bet you might be thinking, “Saying thank you to our customers for their business is not any big secret. What are you trying to pull here?” Ah…just hold your horses and I think you’ll see [...]

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Don’t Let Your Small Business Own You

by Dan Kennedy08.09.2009
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It’s ironic that in order to get what you really want from owning your own company — wealth, security, freedom, for example — You must do the most unnatural, difficult thing for a small business owner; you must systematically reduce the dependency of the business on you. Don’t overlook this. This is the secret to [...]

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Before We Advertise, Let’s Decide WHAT To Advertise

Thumbnail image for Before We Advertise, Let’s Decide WHAT To Advertise by Bill Glazer08.07.2009

There are five important rules to successful advertising.
When you advertise you MUST:
1. Decide whether you have a 1-step or multi-step sale to make.
2. If multi-step, recognize your small business marketing is simply trying to generate leads (and do nothing else that takes away space, time, attention, etc. from that task)
3. Feature your free offer up [...]

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The Power of Dimensional Mail in Small Business Marketing

Thumbnail image for The Power of Dimensional Mail in Small Business Marketing by Dan Kennedy08.06.2009

But why does dimensional mail work? Why does it increase response?
Well I’m convinced that the simple reason is because it adds a bit of intrigue to the mailing, which allows it to overcome the toughest task in small business marketing…getting your mail piece opened….getting your mail piece opened FIRST….and getting your mail piece read!
I’m also [...]

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Don’t Overlook Opportunities to Encourage Others

by Bill Glazer08.06.2009
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I woke up on February 1st with no heat. Heater dead. I called somebody out of the Yellow Pages – best ad. They had a guy there in an hour, fixed a “bad igniter.” $154.00. But he upsold me to their Priority Yearly Service Plan, which got me a $27.00 discount on the $154.00, but, [...]

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You Need Concentration and Concentrated Effort

by Dan Kennedy08.06.2009
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I don’t like to dawdle and I’m mystified by people who do. There are times I envy them their laissez-faire, relaxed attitude, just sort of meandering along, apparently satisfied with whatever gets done, getting done and whatever doesn’t laying around until tomorrow or next week.
It intrigues me that people live like this. I occasionally [...]

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Constantly Seek Worthy Small Business Marketing Ideas

by Dan Kennedy08.06.2009
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I came to a realization at the Creative Thinking For Entrepreneurs Seminar. It was a dull, low-level, humming awareness suddenly made razor sharp and clear.
A lot of people have a disconnect between what they observe, overhear, read, watch, experience and their small business marketing. They do not constantly, automatically (compulsively?) seek worthy ideas from the [...]

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