Glazer-Kennedy Blog » Archives for November 2009

From the monthly archives:

November 2009

Be Your Own Santa Claus

by Dan Kennedy11.30.2009
Thumbnail image for Be Your Own Santa Claus

I am writing most of this on what is now – to me, inexplicably – called ‘Black Friday’, the day after Thanksgiving.
This year, some $400-Billion to $450-Billion will be spent on holiday shopping and holiday related purchases; travel, in spite of the recession, unemployment, etc. – booming; hard for me to see what’s “black” about [...]

Read the full article →

A few Cool Image Optimization Tips

by Brian Horn11.25.2009
Thumbnail image for A few Cool Image Optimization Tips

An often-overlooked SEO strategy is image optimization.
Get more visitors from image searches by using text to describe your images.
Its an insane drain on a computer to “read” a picture. Google would have add massive amounts of servers if they wanted to automatically read images.
Just not worth it.
Google even acknowledged this problem, and went so [...]

Read the full article →

Stop Moaning About Cheap Price Competitors…and RAISE Yours!

by Dan Kennedy11.24.2009
Thumbnail image for Stop Moaning About Cheap Price Competitors…and RAISE Yours!

In the 1930’s, immediately post-Depression, small grocers believed it impossible to compete with the giant A&P chain, so they sued, and ultimately got The Robinson-Pittman Act Of 1936 passed by Congress – and it’s still in law today.
It says that volume discounts given by manufacturers cannot exceed the cost savings gained by the manufacturer [...]

Read the full article →

Is Your Small Business Marketing Wimpy?

by Dan Kennedy11.20.2009
Thumbnail image for Is Your Small Business Marketing Wimpy?

Donald Trump says “e-mail is for wimps.” I’ll leave that for another time, but I couldn’t resist mentioning it.
Another type of business wimp seems to be the employer controlled by and fearful of his own employees. I actually hear employers say:
“My employees won’t let me do that.”
Incredible. But, by far, the largest population of business [...]

Read the full article →

Stupidity or Laziness in Your Small Business Marketing?

by Dan Kennedy11.19.2009
Thumbnail image for Stupidity or Laziness in Your Small Business Marketing?

The incredible stupidity, cheapskatedness, laziness of business owners is most visible in their consistent bizarre behavior regarding present customers vs. new customers or prospects in their small business marketing.
They are loathe to spend money and time on the people who have already proven they will patronize them and, in fact, do patronize them. But always [...]

Read the full article →

Owning Page 1 of Google for Your Name

by Brian Horn11.18.2009
Thumbnail image for Owning Page 1 of Google for Your Name

Do you Google yourself?
How many of the listings on page 1 are about you?
How many are about some other tool that just happens to be blessed with the exact same name as you?
If a potential client or customers is researching you, the first place they will go to (in most cases) is Google. Of [...]

Read the full article →

Entrepreneur Success Stories from the Info-SUMMIT

by Mara Glazer11.17.2009

Last week at the 2009 Glazer-Kennedy Info-SUMMIT, I had the pleasure of interviewing successful entrepreneurs Mike Capuzzi, Donna Krech, and Ari Galper.  Each of these entrepreneurs shares with me their secrets of achieving success in their niche/market and how they have maintained success in the recession.  Watch the videos below for a glimpse into the [...]

Read the full article →

Rigging the Game in Your Favor

by Dan Kennedy11.16.2009

A study of all the Presidential elections in which there have been televised debates concluded that the men who get elected President are the tallest and exhibit the most testosterone. You can think about that, decide if you agree, and draw your own conclusions about 2004’s debates and election.
But it made me think that, in [...]

Read the full article →

Shout It From the Rooftop

by Dan Kennedy11.13.2009
Thumbnail image for Shout It From the Rooftop

It’s funny how problems change.
At one time, my biggest challenge was making money. This year I paid considerably more in taxes than I once had as my hard-to-imagine-hitting income goal.
These days, neither I or most of my clients and coaching members seem to have any trouble in the income department.
The biggest demographic trend we’re all [...]

Read the full article →

No Magician Has a Greater Power Than Yours

by Dan Kennedy11.12.2009
Thumbnail image for No Magician Has a Greater Power Than Yours

When you get your wake-up call at some Disney hotels, you hear something like: “It’s 7:00 A.M., have a magical day in the Magic Kingdom.”
No need to rely on Disney or anybody else to give you a magical day. You can create them for yourself at will, in your small business marketing or your [...]

Read the full article →

← Previous Entries