Glazer-Kennedy Blog » Archives for December 2009

From the monthly archives:

December 2009

Happy New Year!

by Mara Glazer12.31.2009

Wishing you and your family a HAPPY, HEALTHY, and PROSPEROUS 2010.
See you next year!
Dan Kennedy, Bill Glazer, and the GKIC Staff

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Five Key Strategies for Lasting Small Business Marketing Success Online

by Brian Horn12.30.2009
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Every small business owner wants their web site to be wildly successful. If your small business has a web site, you know that you can ramp up traffic to your site with pay-per-click ads or by improving your search engine positioning, but then what?
Getting prospects to your site is only the first step in web [...]

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Learn How to Drive Your Business

by Robert Skrob12.29.2009
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Anyone can create a business, but few create businesses which generate millions of dollars. I’m not talking about a business that generates $1 million in annual revenue; I’m talking about creating a business that generates $1 million—cash—to you, each year.
It takes four things to build a business to provide you with $1 million a year [...]

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Why are These Companies Excellent?

by Dan Kennedy12.28.2009
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I want to talk just a little about the few truly excellent American companies I carefully observe and respect and why they’re so successful.
First, let’s talk a little about the lack of excellence and one great place to find that is the hospitality industry.
The hotel and motel industry is, in my opinion, the most [...]

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Google’s Change That Will Rock Your World in 2010

by Brian Horn12.23.2009
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Earlier this month, Google launched personalized results by default for all users. This basically means that Google can deliver unique results to each user based on the sites they have previously visited.
Until now, search engines have basically delivered the same results to everybody. Two different people could search for “Dan Kennedy” and get back [...]

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What Is The True Value Of Your Business?

by Dan Kennedy12.22.2009
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Consider not only your immediate short term needs but also your long term hopes and in that process very carefully consider the value of the customer or the client. Every business, every product line, every service organization even if it is distanced from the ultimate consumer by a distribution chain you’re still dependent on an [...]

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Most Small Business Marketers Play Blind Archery

by Dan Kennedy12.21.2009
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For more years than I care to count I’ve been figuring out small business marketing strategies for an incredibly diverse list of businesses, products and services and I’ve had a lot more victories than I have had defeats.
From all of this experience I’ve learned and developed both some fundamental concepts and specific techniques that [...]

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Jim Rohn: The Sinatra of His Business

by Dan Kennedy12.17.2009

It’s an unfortunate subject for the holidays, death. Jim Rohn very recently passed away, at, I believe, age 78 or so.
I knew Jim very well as a student of his written and recorded works, and reasonably well, personally. We appeared on a number of events together, including a multi-city tour in Canada; some of the [...]

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Factors to Consider When Choosing a Domain Name for Your Small Business

by Brian Horn12.16.2009
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Phone numbers used to be the thing. Business owners wanted phone numbers that were easy to remember – numbers stuck in a person’s head.
What was the number for that pizza place? Oh yeah, 555-1234.
Website domains have become the new phone number. And you’re not limited to the numbers one through nine. With domain names, you [...]

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Exploding the Response of Your Direct Mail

by Bill Glazer12.15.2009
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This is the transcript from an interview Bill Glazer did with Keith & Travis Lee:
What we are going to be talking about today is a particular type of strategy, although it’s very, very far reaching, which is involved with the use of my favorite media that there  is by far and away is direct mail. [...]

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