Glazer-Kennedy Blog » Archives for January 2010

From the monthly archives:

January 2010

“BizTown” – Where Kids Become Entrepreneurs

by Mara Glazer01.29.2010
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I had the absolute pleasure of spending the day yesterday with Jennifer Bodensiek, President of Junior Achievement of Central Maryland.
For those of you who don’t know what Junior Achievement (or “JA” as they call it) is, JA is the world’s largest organization dedicated to educating students about workforce readiness, entrepreneurship and financial literacy through experiential, [...]

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How To Get Your Customers Selling For You

by Dan Kennedy01.29.2010
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My previous post covered a specific type of word-of-mouth advertising that I call “testimonial marketing” and I gave you specific examples how entrepreneurs use if effectively. Now I want to talk to you about application of this strategy.
In fact, there are two specific applications of this idea I’d suggest you think about.
Number one geographic target [...]

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Lead Generating with Video

by Charlie McDermott01.28.2010

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Manage the Online Reputation of Your Business

by Brian Horn01.27.2010
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Online reputation management is the process of appraising, tracking and continuing conversations concerning your business, on the Internet…including forums, blog posts, articles, and social media sites like Twitter and Facebook,
It consists of 3 steps:

Listening to the online conversation regarding your business
Understanding the reason for it and why your customers or prospects have that opinion
Interacting [...]

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[VIDEO BLOG] OUTRAGEOUS Copywriting Cosmetics for OUTRAGEOUSLY Profitable Response

by Mara Glazer01.26.2010

At the OUTRAGEOUS Academy and Workshop, my friend and creator of CopyDoodles, Mike Capuzzi, presented “OUTRAGEOUS Copywriting Cosmetics for OUTRAGEOUSLY Profitable Response”.
Mike took some time after his presentation to share with me some tips and tricks of how copy cosmetics can be used to increase response in any campaign.
Set aside a few minutes to watch [...]

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How to Create Raving Fans of Your Small Business

by Dan Kennedy01.25.2010
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A variation of word-of-mouth advertising is what I call testimonial marketing. The best way to explain it is with some examples.
The best automobile salesman I’ve ever met was in Phoenix, where I lived for over ten years. 
He was a true professional in every sense of the word.  He was knowledgeable, competent, a skilled listener.  [...]

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Yanik Silver Dominating His Customers Wallets and Mindshare <–[VIDEO]

by Mara Glazer01.22.2010

At last weeks event, The OUTRAGEOUS Academy and Workshop, Yanik Silver, the OUTRAGEOUS Online Entrepreneur, presented “How to create an OUTRAGEOUSLY Ridiculous Advantage in Your Marketplace to Truly Dominate Your Customers Wallets and Mindshare.”
Yanik and I chatted for a few minutes during the event and he shared some very valuable information directly from his presentation [...]

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8 Free Tools to Help Your Site’s SEO

by Brian Horn01.21.2010
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A little something different for my weekly internet marketing post this week.  I decided to share a few of the free tools I use on a weekly or even daily basis.
Check them out and bookmark the ones that can help you the most.
SEO for Firefox – See important competitive research and search engine marketing data [...]

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Video Recap of the OUTRAGEOUS Academy and Workshop

by Mara Glazer01.20.2010

At last weeks event, The OUTRAGEOUS Academy and Workshop, over 600 determined and driven entrepreneurs learned OUTRAGEOUS Advertising strategies that will help them to achieve OUTRAGEOUS results in their business.
Set aside 8 minutes to watch the video below, and we will share with you a recap of everything you missed.
To find out how you can [...]

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10 Keys to Shifting Your Sales Mindset – Aikido and Unlock The Game

by Ari Galper01.19.2010
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Last year, I started taking my two sons Toby and Nathan to Aikido classes.
Aikido is a Japanese martial art based on diverting an attacker’s energy to resolve conflict.
I’ve just picked up Aikido again, bringing my kids along, after taking a break from it for a year or so.
As I’ve begun to re-acquaint myself with the [...]

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