In this video blog, Mike Koenigs, co-founder of Traffic Geyser, shares four ways he captures leads using video.
In this video blog, Mike Koenigs, co-founder of Traffic Geyser, shares four ways he captures leads using video.
We’ve talked about headlines, subheads and photo captions, the critical attention getting and interest building components of advertising supported by good, effective copy. The fourteen tips that go into writing effective copy.
Now let’s switch gears and talk about what I believe is the single most important device that gets your customers or prospects to buy… the call to action!
The call-to-action in the form of a response device. In person-to-person professional selling one of the most common failings in sales people is the fear of closing the sale. Or in other words, the reluctance to ask for the order.
Master sales trainer Ziglar says that asking for the order is what separates the poorly paid professional visitor from the kingly compensated professional sales person.
Just as closing the sale is a vital skill in face-to-face marketing asking for the desired action clearly is a vital skill in advertising. Incidentally experience in effectively closing sales in person is a valuable asset in creating effective advertising. The same techniques, words, phrases and ideas used in personal selling can be used in print selling.
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Try searching for a current sporting event (like this little competition going on slightly north of most of us that you may have heard about) or the latest national news event.
Whether it’s a tweet from someone watching women’s ice hockey or a fresh blog post about the Toyota recall you can find it on Google right after it’s published on the web.
This is known as “real-time search”.
Basically, it lets people searching Google discover breaking news as its happening. Kinda “obvi” by the name…but thought I’d spell it out. 
I really hadn’t paid much attention to it until last week when another SEO consultant pointed out the results when you Googled “austin plane crash”. I was leaving in a few days to go to Ryan Diess and Perry Belcher’s Mastermind meeting in Austin (which I just finished up last night)…so I was very interested.
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Russell Brunson reveals dozens of ways to get targeted traffic to your site. Just choose the methods you like best and create a traffic powerhouse that will build and sustain your business in any economy.
Almost every time I tell someone that my company name is DotCom Secrets, one of the first questions is, “Well, what is the big secret then?” I now know how Victoria must feel every time someone walks past one of these stores or sees their ads.
So, what is the big secret then? What is the “Dot Com Secret” that gives the ability to normal, ordinary people like you and me to make insane amounts of money online in record speed?
Is it because we’re really smart? (I can answer that one quickly because I know a ton of guys making a killing and most wouldn’t have graduated college even if they had tried). Is it because we have really cool products?
Again, this one isn’t true either – some of the worst products make the most money online. So is it because of a great sales letter or killer graphics? Again, the answer is no. A sales letter without this secret is completely lifeless.
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11. Open Mic Q & A SESSIONS with Dan Kennedy and Bill Glazer, ready to answer your burning business questions.
10. Our Most Amazing Super-Bonus –Day Ever SHOWCASING THE BEST & BRIGHTEST MEMBERS competing for Marketer of the Year. These presentations are filled with dozens’ and dozen’s of MIND BLOWING examples to “S&D” and ways to grow profit in your own business.
9. A selection of handpicked resources in our gallery of exhibitors that can help you get more done and get more business.
8. FEWER, very carefully chosen outside speakers including Peak Performers Coach, Lee Milteer , teaching her time integrity strategies, and Harry S. Dent, one of the most reliable, successful, & celebrated economic & business trend forecasters, explaining the EMERGING NEW ECONOMY and how to PROSPER IN IT.
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In my last post (How to Make Sure Your Advertising Produces) Thursday, I revealed the #1-7 of the 14 tips that make sure your advertising works. Now let’s go through the last seven, #8-14.
8.) Keep your copy lean…not necessarily short. Watch out for wordiness that distracts from the sales message. If a word or phrase does not advance the sales process, why is it there? Most copywriters like to edit their rough drafts after a day or two cooling off period. You may want to use this same approach.
9.) Keep your sentences and paragraphs short. Complex sentence structure or long paragraphs are intimidating and confusing to many people. Don’t make the common mistake of overestimating the intelligence and sophistication of your readers.
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Personal service businesses are in great demand. Consumers today want things done for them, and they want to find the best person to fulfill each task.
It’s a huge shortcut to have somebody who’s already experienced in an area perform some services for you, freeing you to focus on other things in your life.
However, for the business owner, a service business is a tough way to create wealth. These businesses require personal services. As a business owner, you either have to provide the services yourself or you have to recruit and train employees to do it for you.
Both of these scenarios can be difficult. For you to provide the services, you have to use your time and invest your energy. The time you spend providing services is time taken away from marketing and building your business, so whenever you’re performing actual services for a customer, you are not doing the things to help grow your business.
You create cash today by performing services and handling transactions with customers at the expense of building long-term income. It makes sense to do some transaction work when the value is large enough, but to create real wealth, you need other types of income other than providing personal services.
Having an employee can be a great way to duplicate yourself and grow your business, but of course, businesses with a large number of employees have their own challenges, such as employees’ salaries, benefits, training, and mistakes.
When those get factored into the total cost of running a business, it can far exceed your original estimates, and it can be very difficult to complete because there are always other low-cost providers of services trying to get into business.
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There are fourteen tips to make sure that your advertising copy works. Here are the first seven:
1.) Translate features into benefits. Don’t just give information and assume that the reader will interpret.
Example, front-wheel-drive is a product feature on an automobile. In advertising that car it would be a great mistake just to say that and assume that the reader knows why front wheel drive is a desirable feature.
The advertising has to go on to explain the benefits of front wheel drive – safety, improved cornering, improved braking, better mileage and so on.
2.) Write from the ‘you’ perspective not the I/we we perspective. Say, “You will benefit greatly from the extraordinary durability.” Don’t say, “We build the most durable.”
3.) Communicate creditability. Credibility can be demonstrated with length of time in business, the size of your company, the number of customers served, testimonials from satisfied customers, your membership and influential associations, guarantees and warranties and all of these things combined.
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Everyone in the Search Engine Optimization (SEO) and Social Media Marketing (SMM) worlds are talking about the new social media service…
“Google Buzz.”
While everyone is checking out its cool features and new worlds of communication it has literally just opened up, all of us in the SEO profession are asking:
“How will it affect local SEO?”
Let me first point out a few all but obvious strategic advantages Google Buzz has over its competition:
A.) Google basically is “search”. Google is the 800 pound gorilla, the cage he is sitting in and the whole damn zoo too. They are “it”. No one can touch them.
B.) Google Maps is by far the most used maps application on smart phones and desktop
C.) All Gmail accounts were automatically enrolled in Buzz
D.) All new smart phone users that use Android automatically set up a Gmail account
Smart, huh?
Now, I’m not saying that Google Buzz will take over Facebook or Twitter in the near future as a social media destination (it won’t), but from a local SEO perspective…Google Buzz in the very near future will provide more Local SEO benefit than Facebook or Twitter ever will.
I’ll break down the prior statement in just a second, but first I want to share some of my experiences so far to help you get an idea on how Google Buzz may impact your company’s brand and online presence in the near future..and how you can leverage it.
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