Glazer-Kennedy Blog » Archives for March 2010

From the monthly archives:

March 2010

Using Online Press Releases to Promote Your Small Business

by Brian Horn03.31.2010
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The press release has long been the staple of PR campaigns. Although it is still a powerful tool, you need to adapt it for search engine optimization (SEO) for online publicity campaigns.
There are many services that will distribute your press release online. Some free, some paid. Both work.
The best free one (in this Texas boy’s [...]

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Create a Product or Marketing Breakthrough

by Dan Kennedy03.30.2010
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We are now discussing “How You Can Be Your Own Consultant.” Previously I pointed out that you should be on the lookout for the ‘unreasonable burdens’ on your business and if possible…eliminate them.
In this post I want to talk about the opportunity for either a product breakthrough or a small business marketing method breakthrough that [...]

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How To Be Your Own Consultant

by Dan Kennedy03.29.2010
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Now that we have completed the discussion of management of sales people, I’m sure many of you are anxious to move onto a much more pleasant topic.
This gives me the opportunity to talk about one of my favorite money-making subjects which might be called, “How To Be Your Own Consultant.”
Many times when I [...]

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Why Your Sales Staff Shouldn’t Market

by Dan Kennedy03.26.2010
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In my last post,  we finished up talking about improving the productivity of your sales organization.
Before we move on, I want to take a few minutes and review the quick tips I gave you.

Cut the truly poor performers – don’t prolong everybody’s agony.
Coach top performers to do even better if you’re looking for the [...]

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How To Make Your Sales Force Productive

by Dan Kennedy03.25.2010
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In my last post, I covered the topic of the job of the small business owner to manage his sales force. I introduced the notion that management’s toughest and most important job is the collection of accurate information about what’s actually going on out there on the sales battlefield.
Now I want to talk about what [...]

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Four Fast Fixes for Local Search

by Brian Horn03.24.2010
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As Google beings to take “search” to next level (i.e. Google’s real time search), more and more people are beginning to niche to their cities or neighborhoods for certain searches.
Targeting local visitors is critical if you serve the local market (totally “obvi”). The cool thing is…it is WAY easier to rank when you add [...]

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Do Sales Contests Work?

by Dan Kennedy03.23.2010
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In your my last post we began our discussion on sales and the management of sales people. I pointed out that in managing sales people you’ll actually be dealing with three distinctly different situations.
The first was the poor performers and all the problems that they bring to an organization. But now I would like [...]

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How To Get Your Sales Staff To Sell

by Dan Kennedy03.22.2010
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Today, let’s turn our attention to a topic that quite possibly offend some of you, but without it…the entire world comes to a screeching halt. That topic is of course…SALES!
Sales…when speaking about sales, you must first address sales people. If you employ sales people or will in the future you’ve got sales management problems. [...]

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Dig the Well Before You Thirst

by Dan Kennedy03.19.2010
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In my last post, we finished up our discussion about the seven strategies that can help you stimulate new business, increase business from existent customers and build repeat business.
Just to review our list, they are:

A Frequent Buyer Program
Discounting
Premiums
Packaging
Prepay
Payment Options
Regulars Mailings To Past Or Present Customers Or Clients (My personal favorite)

These seven simple small business marketing [...]

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Two Ways To Stimulate EVEN More Business

by Dan Kennedy03.18.2010
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We’ll pick up with going down our list of seven small business marketing strategies that can help you stimulate new business. These strategies can also help you increase business from existent customers and build repeat business.
Let me remind you that, you may not be able to use all of them in your business but you [...]

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