Glazer-Kennedy Blog » Archives for April 2010

From the monthly archives:

April 2010

The Biggest Asset Your Small Business Has

by Dan Kennedy04.26.2010
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Quick- list all the assets of your small business in their order of cash value – your buildings, your equipment, your inventory, your personnel, your account receivables, your unique products, etc., etc. Which are more valuable then the others?
Stop reading this email and take out a pen and pad and make the list.
Okay… [...]

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The 1% Factor

by Dan Kennedy04.23.2010
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I’ve spent this week blogging about my favorite type of small business marketing, which of course is direct response marketing. If you have understood what I have said so far, you should hopefully embrace the idea of thinking, talking and only investing in measurable results marketing.
But I did mention in an earlier post that there [...]

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Measured Results VS. Statistics

by Dan Kennedy04.22.2010
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I can tell you this – it doesn’t matter whether you are a sales person, a small business owner or corporate executive – it doesn’t matter whether you sell to businesses or consumers, if you’ll thoroughly study and consider the information and ideas presented in this blog and take appropriate follow-up actions to switch the [...]

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SEO 101: Title Tags

by Brian Horn04.21.2010

For the next few weeks, I’ll be covering some basic SEO tips every Wednesday.  For those that have been around the SEO game for any period of time, these will be fairly obvi. 
Today, I’m starting with “title tags”.
One of the most effective traffic generation technique is to include one of your main keywords [...]

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Why I love My Junk Mail

by Dan Kennedy04.20.2010
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In my last post, I discussed direct marketing and gave you five different ways that it can be utilized including (but certainly not limited to) advertising in media, electronic media (Radio, TV, etc.), the internet, mail, telemarketing, and door to door selling.
Of all these direct marketing methods I’m most partial to direct mail. I like [...]

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5 Direct Marketing Strategies for Small Businesses

by Dan Kennedy04.19.2010
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In my previous posts we began our discussion on direct marketing and I begin with an understanding of direct marketing versus other types of advertising, promotion and marketing.
Let me remind you of the three other types of ‘less effective’ marketing that I pointed out to you which were:

Institutional advertising
Non-measurable response advertising
Public relations and publicity

As I [...]

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Make Every Ad Dollar Accountable

by Dan Kennedy04.15.2010
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In my last post, we finished up our discussion on the different strategies to create profit improvement and I informed you that I was going to switch gears just a little and talk in detail about my favorite subject and strategy which I rely heavily on to insure the success of every business I own [...]

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Meet My $14 Million Dollar Client and Get a KILLER SEO Tip

by Brian Horn04.14.2010

Hey guys – Brian here with another great video for you today. This video was part of the launch of my Be On Page 1 of Google product.
First and foremost you’ll meet my $14 Million Dollar Client and find out how her Page ONE Ranking on Google has helped her become a Wall Street Journal [...]

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Getting Them To Pay You

by Dan Kennedy04.12.2010
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In my last post, we discussed the importance of profit and I gave you several different strategies to create profit improvement. Let’s review some of the concepts that we have discussesd so far:

Increasing prices of products and services
Selling more to each customer during each transaction
Monitoring and decreasing costs of products and services

Now, let’s discuss another [...]

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Feeling the Fear and Doing it Anyway

by Kristen Moeller04.09.2010

How many times have we heard that courage isn’t the absence of fear? Courage is instead the ability to feel the fear and take action anyway. We say we know this but once the fear takes hold, our first response is a strong desire to have it go away.  So many people wait to take [...]

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