Glazer-Kennedy Blog » Archives for May 2010

From the monthly archives:

May 2010

Four Steps To An Irresistible Offer

by Dan Kennedy05.28.2010

In my last post, I gave you two examples from two different industries of how you should not create the offer until you have found out as much as possible about the people who will be receiving the offer.
I also mentioned that I would reveal to you today some additional tips to help you create [...]

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Successful Offer Examples

by Dan Kennedy05.27.2010

In my previous post I revealed to you the real secret to creating a successful offer which is… don’t create the offer until you have found out as much as possible about the people who will be receiving the offer.
So let’s consider a couple simple small business marketing examples to give you an idea [...]

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Social Bookmarking in Your Small Business Marketing

by admin05.26.2010

Building traffic to your web site is a continuous process and an ongoing job. Social media has recently gained a lot of attention for traffic building.
While social media tools like Twitter and Facebook can definitely build web site traffic; what about social bookmarking tools like Digg, and Del.ico.us? Is social bookmarking an effective way [...]

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How To Develop Your Offer

by Dan Kennedy05.25.2010

I want to talk about what I call the heart of any direct mail campaign or for that matter direct response advertisement or other direct marketing effort.  I want to introduce the topic of how to develop a winning offer.
First, here’s a real secret to creating a successful offer. Here it is…
“Don’t create the offer [...]

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Small Business Marketing Success With Mailing Lists

by Dan Kennedy05.24.2010

In Thursday’s post, we talked about purchasing a highly targeted list in order to market to top prospects for your business. Unfortunately, a list of this kind can often be very expensive, which will often discourage entrepreneurs from investing in them.
One way to overcome the cost problem if you own a small, local business is [...]

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Self-Promotion Equals New Customers

by Robert Skrob05.21.2010
man holding out hand for a handshake

The one factor which separates millionaire business owners from the rest is their willingness to promote themselves. Too many entrepreneurs hide behind a corporate façade, trying to make it look as if they have big corporations. However, people want to buy from people, and the business owner­­s who put themselves and their personalities into their [...]

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Example of How to Select a Mailing List

by Dan Kennedy05.20.2010

We’ve been talking about selecting the correct mailing lists for your company and strategies you can employ to identify the right mailing list to purchase for your business.
Now I’m just going to randomly select a couple SRDS listings and go through them with you to bring about an even better understanding.
Under business executives, the Kiplinger [...]

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Leaving Comments Can Boost Your SEO

by Brian Horn05.19.2010

So we know that leaving comments can make you famous.
And we all know link building is an important part of SEO. The more links the better. The stronger links the better. Obvi, right?
The use of building links through commenting on blogs is one weapon in the link building arsenal that [...]

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Which Direct Mailing List Should You Choose

by Dan Kennedy05.18.2010

Yesterday I pointed out to you the three main categories of available lists. Just as a quick review, there are:

Subscriber Lists
Purchaser Lists
Compiled Lists

Each list will offer different specialized sort capabilities. You want to consider the value of each one of these as it relates to your defined needs.
You can get geographic sort in just about [...]

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The Most Desirable Client

by Dan Kennedy05.17.2010
Small Business's Most Desireable Client

Advertising genius David Ogilvy started in the ad business by making a list of some corporations he would most like to have as clients. His attitude was, if you have to pursue new clients why not pursue especially desirable ones?
Goal setting is an important part of small business success. As part of the goal setting [...]

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