Glazer-Kennedy Blog » Archives for June 2010

From the monthly archives:

June 2010

Using Social Media to Boost Your SEO ROI

by Brian Horn06.30.2010

Everybody wants to be on page 1 of Google (a little subliminal message there..hint hint). Was that too obvi?
But unless you are a hard core geek like me, SEO isn’t what you want to do in your spare time while watching Battlestar Galactica Season 1 on DVD (I really am pathetic, huh?).  [...]

Read the full article →

4 Simple Promotional Ideas

by Dan Kennedy06.29.2010

In your last Success Marketing Strategy I wrote about the courage that a supermarket realized by giving away with ‘no strings attached’ offers for free products that they sold.
This was a great example of how anyone can succeed in promoting their business by following these four simple ideas:

Worry less about image than everybody else does.
Write [...]

Read the full article →

Why You Should Just Give It Away

by Dan Kennedy06.28.2010

In the last post, My Recent Revelation, I talked about the importance of courage in small business marketing. I used as an example a story that Murray Raphel wrote about in his book ‘Would Saks Do It,’ where he tells of creating a restaurant business by giving away no strings attached free lunch.
Yes [...]

Read the full article →

My Recent Revelation

by Dan Kennedy06.25.2010

I recently noticed a commonality in the backgrounds of most of the most successful doctors. This commonality is quite interesting and instructive.
That commonality in their background started me thinking.
I went looking for that same commonality in two other important fields – the best direct mail and advertising copywriters I know or know of and [...]

Read the full article →

Are You Too Concerned With Your Image

by Dan Kennedy06.24.2010

Direct marketing expert Murray Raphel a regular columnist for years for Direct Marketing Magazine compiled his best columns into a marvelous little book with a title that is instructive in itself… “But? Would Saks Fifth Avenue Do It”
I suggest that you get the book and I suggest you consider the implications of its title. Are [...]

Read the full article →

Take Advantage of Google’s Secret Tool

by Brian Horn06.23.2010

Not really a secret…but, unless you are search geek like me, you probably never heard of Google’s Wonder Wheel. Its a pretty cool tool that has advantages for us marketers looking for a better collection of keywords to optimize our websites.
Let’s Give It a Test
Go to Google and enter a search term. In this example, [...]

Read the full article →

The One Idea That Will Double Your Business

by Dan Kennedy06.22.2010

You’ll remember that I’ve defined marketing as delivering the right message to the right people with the right presentation and there is no better way to do that than direct marketing.
There’s no doubt in my mind that any conventional small  business – restaurant, retail store, service station, etc. can easily and inexpensively double it’s business [...]

Read the full article →

Secrets To Having Your Prospects Respond

by Dan Kennedy06.21.2010

In the last couple of posts I have been covering structure that makes direct mail successful. So far we have covered the opening and copy that sells.
The last item in the structure is the close or what most marketers call…THE CALL-TO-ACTION.
The most important thing to remember here is to make response easy. Make it as [...]

Read the full article →

The Two Paths Of Successful Sales Letters

by Dan Kennedy06.18.2010

We have been talking about copy in direct mail and the job of the copy which is to SELL! In the previous Success Marketing Strategy I mentioned that there is a little trick used to improve readability of copy and to keep the reader moving through the copy as well as to sell the person [...]

Read the full article →

Increase Your Response With Seasonal Tie Ins

by Dan Kennedy06.17.2010

We have been talking about one of my favorite subjects, which is direct mail and specifically the three BIG factors to consider in the all important opening.
Now let me reveal the fourth extra factor to consider which is some type of seasonal tie-in…if appropriate.
People are very, very conscious of holidays and tend to be [...]

Read the full article →

← Previous Entries

Become a GKIC Affiliate  

© 2011 Glazer-Kennedy Insider’s Circle™, LLC. All rights reserved. The contents of this web site and all seminar materials or printed matter sold or distributed by
Glazer-Kennedy Insider’s Circle™, LLC are owned by Glazer-Kennedy Insider’s Circle™, LLCand protected under the
United States Copyright Act pursuant to United States and international copyright laws.