Glazer-Kennedy Blog » Archives for July 2010

From the monthly archives:

July 2010

What Are Your Customers Saying

by Dan Kennedy07.30.2010

I am going to talk about what I call Customer Service Diplomacy. Now don’t be alarmed. My intent is not to lecture you like some irritating school teacher about your job. The purpose of this is certainly not to bore you or aggravate you or insult your intelligence.
Actually the fact that you are reading this [...]

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Why 85 Percent of Businesses Fail

by Dan Kennedy07.29.2010

Another specific idea or process that you can use to promote, to market yourself, your products, your services or your small business is an ‘organized presentation.’
There are some problems that we have to deal with today in communicating with people.
First is a thing called the attention span. There is NONE. It’s very important for you [...]

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Mobile Marketing – Top Five SEO Tips for Mobile Websites

by Brian Horn07.28.2010

Mobile marketing is one of the most effective tools to spread marketing messages quickly without spending a lot of money. Mobile marketing campaigns literally reach millions of people instantly.
However, mobile websites need to take SEO into consideration before jumping into mobile marketing. Everyone has a mobile phone and mobile technology makes it easy to quickly [...]

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Are You Believable?

by Dan Kennedy07.27.2010

Credible means believable doesn’t it?
Why do you see so few magic shows on television? It’s not credible no matter what they do.
It’s very difficult to successfully do magic on TV isn’t it? It’s because we all know that they can do things with the cameras to make the trick happen.
Magic is much more credible done [...]

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Why Should They Choose You

by Dan Kennedy07.26.2010

In order for you to control and dominate your small business marketing you need to have a great USP (which is an abbreviation for Unique Selling Proposition).
One of the ways to accomplish this is by having compelling differences in your products or services.
This is a great homework assignment for you but don’t get yourself mentally [...]

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Are You Worth Promoting

by Dan Kennedy07.23.2010

Now we are going to move very quickly into some specific ideas or processes that you can use to promote, to market yourself, your products, your services, your business, whatever it is that you are involved with.
These ideas are pretty transferable to whatever it is that you do. If you are in professional selling [...]

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Should You Be A Hands On Manager?

by Dan Kennedy07.22.2010

A few days ago, I pointed out to you how very successful people can have significant differences. I used as an example the differences between Sam Walton and Donald Trump.
However, one of the principles that they both practice if you study them, for example, is hands-on-management. You’ll find if you read their stories they both [...]

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How to Drive Traffic to Your Website

by Brian Horn07.21.2010

As any small business marketer knows, the key ingredient to a successful website is getting people to actually visit it. The more people that come, the more sales you make no matter the conversion ratio.
There are many ways to accomplish having large volumes of website traffic. A successful site owner will utilize all aspects [...]

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Do Sam Walton and Donald Trump Have Anything In Common

by Dan Kennedy07.20.2010

In the previous post we have been discussing one of the most important characteristics of the truly successful entrepreneur which is the ability to handle crisis.
I pointed out that in order to really understand this, you need to study people who not only handle crisis, but are able to handle crisis where the recovery can [...]

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Can You Handle A Crisis

by Dan Kennedy07.19.2010

I have been talking about what is perhaps the most important characteristic of success that truly great entrepreneurs possess, which is the ability to handle crisis. Now I want to point out a related characteristic that is perhaps even more important which is you need to fine tune the ability to such a degree that [...]

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