Glazer-Kennedy Blog » Archives for August 2010

From the monthly archives:

August 2010

Is It Choice or Necessity?

by Dan Kennedy08.31.2010

You may remember an interview the late Tim Russert on ‘Meet The Press’ did with President Bush, where Russert asked him if Iraq was a war of choice or a war of necessity.
I have often used the language “on the business battlefield”, because for most entrepreneurs, there is, in fact, a battlefield, where we joust [...]

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Is It Time For You To Pull Off A Publicity Stunt?

by Dan Kennedy08.30.2010

I want to talk about one of my favorite, things…publicity stunts.
You probably remember that famous Super Bowl when Janet Jackson exposed her breast. Like President Bush, I’d dozed off during the game and I don’t have TIVO. What’s funny to me, is you’d think she and the nitwits at MTV/CBS had invented something. Lady Godiva [...]

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2 Essential Tools

by Dan Kennedy08.27.2010

Let’s talk about essential resources for everybody.
Lift A Finger.
A couple weeks ago, I got a FAX from a client for whom I’d done an ad. He wanted my thoughts on replacing the word ‘desperate’ in its headline.
Now, I’m NOT complaining about his request per se. Really, I’m not. He paid his money; it’s my job [...]

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Buying Word-Of-Mouth Buzz

by Dan Kennedy08.26.2010

“For a great time, call Bambi”
A new, “hot” trend in advertising/marketing is buying word-of-mouth buzz. There is a burgeoning industry, of agencies that provide armies of teenagers who go on social networking sites and promote products, movies, celebrities (without revealing they are paid shills).
The age-old ‘media’ of flyers handed out on street. Liquor companies hire [...]

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Increase Comments on Your Blog to Boost SEO

by Brian Horn08.25.2010

You run a great blog with lots of content but it’s rare that anyone comments on your blog posts. You need to run your blog a certain way if you want readers to take the time to leave their comments.
Increasing the comments on your blog can also give it a HUGE boost in the search [...]

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Are You Boring Your Customers

by Dan Kennedy08.24.2010

In the yesterday’s post, I talked about how the very make-up and personality of an entrepreneur can make them a huge success. Now let’s talk about your marketing; how much are you talking about what interests you vs. what interests…them?
What Matters To Us May Not Matter To Them
I have a cautionary question for you, [...]

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Why You Need To Be Competitive

by Dan Kennedy08.23.2010

In my previous post,  I talked about the image Las Vegas has and their ‘Awesome Power of Clarity’. I would now like to talk about how the very make-up and personality of an entrepreneur can make them a huge success.
After speaking to the sales force, I had dinner the other night with the owner/CEO of [...]

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Learn How to Drive Your Business

by Robert Skrob08.20.2010
Porsche 911 driving down road fast

Anyone can create a business, but few create businesses which generate millions of dollars. I’m not talking about a business that generates $1 million in annual revenue; I’m talking about creating a business that generates $1 million—cash—to you, each year.
It takes four things to build a business to provide you with $1 million a year [...]

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The Awesome Power Of Clarity

by Dan Kennedy08.19.2010

In Tuesday’s post, I talked about the unhelpful image called ‘ladder of success‘. Now I want to talk about another image…Las Vegas and their ‘Awesome Power of Clarity’.
I recently spent 7 days in Las Vegas. Where – construction is going on at rabid pace day and night, and I was told by one construction company [...]

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Hell Must Be Freezing (and Why You Need to Optimize for Bing)

by Brian Horn08.18.2010

It must be 15 degrees below 0 in hell…I’m actually focusing some optimization efforts on a search engine that is NOT Google.
For those of you who don’t know, Yahoo! and Microsoft worked out a deal so that Yahoo!’s organic and paid search engine results will be powered by Microsoft’s search engine, Bing.
The merger [...]

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