Glazer-Kennedy Blog » Archives for September 2010

From the monthly archives:

September 2010

The Power Of Titles

by Dan Kennedy09.30.2010

In high school, I was in a play ‘The Importance Of Being Earnest’. I thought it was about character. Turns out it was the guy’s name. Anyway, mail-order veteran Melvin Powers once told me the most important thing about a book is – the title.
Some titles are so powerful you can get something just by [...]

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Marketing Prediction for 2011: Call to Action Strategy

by Brian Horn09.29.2010

After the headline, the call to action is the most important element of successful copywriting.
The “new” call to action strategy for 2011 actually harkens back to best practices from the past century: make your message good, stress benefits, and keep branding in sight at all times.
Craft convincing marketing messages. Every part of the sales [...]

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Some Great Quotes

by Dan Kennedy09.28.2010

Here are two country-western song titles I heard in a backstage conversation at a SUCCESS event with Johnny Cash, Colin Powell, a couple staffers and me. I don’t know if they’re real or not. The first a true Hallmark sentiment, the second an ode to the conflicted emotions of a commitment phobic.
If My Nose Was [...]

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Do It Now Not Someday

by Dan Kennedy09.27.2010

Will the size of your funeral be determined by the weather?
Founder of NSA, a friend, the late Cavett Robert used to say that the size of your funeral will be determined by the weather. I’m embarrassed to admit, I missed his.
More importantly, I did not find time to visit him in any of his last years. [...]

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Secret To Maximum Achievement So Simple It’s Almost Embarrassing To Talk About

by Dan Kennedy09.24.2010

In a program on investing, 7 STEPS TO 7 FIGURES, which I have sent to my Wealth Group in the past, its author makes this statement: it’s not the stocks you pick that make you rich, it’s that you choose to invest in stocks.
This premise is correct for long-term, blue chip stock investors. But [...]

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Can It Be Done?

by Dan Kennedy09.23.2010

In my previous post, I talked about your goals and hitting your targets. Now I want to talk about making fundamental choices in life.
Who Can Carry The Message To Garcia?
Hopefully, you’ve read and are familiar with the ‘message to Garcia’ story, a classic. If not, I’ve reprinted here.
There’s a profound shortage of such people. Few [...]

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Make Like Customers and Get Mobile

by Brian Horn09.22.2010

I just got back from Ryan Deiss’s Traffic & Conversion Summit in Austin. It was an awesome event…seriously…the guy puts on the best events in all of internet marketing.
 
I spoke about SEO to the crowd of 600..and heard a few guest speakers that are leaders in other areas of internet marketing.
 
One topic really stood out…the [...]

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Are You Playing Blind Archery?

by Brian Horn09.21.2010

In yesterday’s post I talked about how to adapt and find a market for anything. I want to change gears now and talk about your goals. First you have to think like …
Today Is The First Day
Of The Rest Of Your Life
…unless you live on the other side of the international dateline, in which [...]

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A Market For Anything

by Dan Kennedy09.20.2010

Once upon a time….
There were only BASEBALL trading cards. Somebody thought: why not football? Basketball? Soccer? World Wrestling Federation? Somebody else thought: naked women. Famous criminals.
Only BANKS had drive-in windows. Then restaurants. Dry cleaners. The sports betting operation at the Imperial Palace. Liquor stores. Wedding chapels. Why not drive-up instant tax refunds? Drive-up confessionals? [...]

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Start Bearing Good News

by Dan Kennedy09.17.2010

I have frequently suggested that it is incumbent on you to be shouting good news, to constantly tell your clientele that things are good, business is great, this is the time to be happy, optimistic, aggressive, to buy, buy, buy.
I have told you, find the news items buried on page 48C about how good the [...]

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