Archive for 2012

Four ways to add quick profits to your business…

By: Darcy Juarez on: December 28th, 2012 2 Comments

“Publish or perish.” That’s what Dan Kennedy and Matt Zagula say in their new book, No B.S. Trust-based Marketing. Dan continues, “Even if you are a proprietor of a local hardware store, landscape company, home remodeling company, etc., …you need to write and publish your own book as well as other information media such as newsletters, special reports, how-to-guides, and more. Anyone who seeks trusted authority and advisor status will publish, or perish.” In an[…]

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Are You The Next “Casey Stengel” Of Your Marketplace?

By: Dave Dee on: December 27th, 2012 1 Comment

He never intended on being a coach. In fact, his long-term goal was to be a dentist. Athletically inclined, he played a number of sports including football, basketball and baseball, continuing on in the minor league in 1910-1911 where he saved enough money to go to dentistry school. However, after having problems finding left-handed dentistry tools, he continued in baseball and was brought up to the Dodgers late in the 1912 season. It was then[…]

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Hunt “Whales” And Get Rich…

By: Dan Kennedy on: December 26th, 2012 10 Comments

January marks my 40th year in this business. I have sold myself as a consultant, a copywriter, a speaker. I’ve sold products through info-marketing.  You can see a pretty complete list by clicking here…and even find a number of my info-marketing products at 25% through the end of the year. I’ve sold my services and products in wildly prosperous times when customers were practically falling over themselves buying. And I’ve sold my services and products[…]

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Want An Army Of “Elves” To Promote Your Products?

By: Darcy Juarez on: December 25th, 2012 No Comments

“How does Santa get all those toys made and delivered?” It’s a question kids have wondered throughout the years. And with today being Christmas, as kids open their stockings and gifts, it’s a question that will be asked millions of times around the world. Movies throughout the years have shown their explanation of how it’s done. In the 2011 movie, Arthur Christmas, Santa’s oldest son Steve runs the command center for Santa, while a younger[…]

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Four Strategies To Bring You Six (And Maybe Even Seven) Figures In 2013

By: Dave Dee on: December 24th, 2012 5 Comments

What are your goals for 2013? I’m betting one of them is to make more money. Grant it, I’m not going out on a limb here as I don’t think I’ve ever met an entrepreneur whose goal was to make less money than they did the year before. Of course, this year getting customers, selling at decent profits and holding onto income will present new challenges. Tax increases, regulatory fees and full-time jobs being converted[…]

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READ THIS If You Want More For Your Life

By: Dan Kennedy on: December 20th, 2012 17 Comments

This time of year, where I am, it’s a good time to catch up on some reading… Inside, by the fireplace, while outside, cold winds wail and snow swirls. I have a relatively large library with thousands of books. Here are some of the books in my permanent and/or current reference libraries that I consider among the most valuable and valued. I believe working your way through this list will transform your life in ways[…]

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Young Entrepreneurs…How To Lay The Foundation Today For Your Children’s Business Success Tomorrow…

By: Darcy Juarez on: December 18th, 2012 2 Comments

One of my goals for 2013 is to see more people learn what direct response marketing is and how to get results with it. And while there are a whole lot of people that don’t know about it yet, one change I’d love to see is in teaching people about it at a younger age. This year, “Take our Daughters and Sons to Work Day” program will be celebrated Thursday, April 25, 2013. The day[…]

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Slay The Dragons In Your Business

By: Dave Dee on: December 13th, 2012 11 Comments

Tomorrow the movie The Hobbit: An Unexpected Journey opens in theaters. Based on J. R. R. Tolkien’s fantasy novel The Hobbit, the movie is basically about killing dragons and finding treasures. (Great metaphor for business, wouldn’t you agree?) There’s been a lot of hype and excitement surrounding the movie, so let’s dig deeper and see what you can use to slay the dragons in your business.  For instance, things like how to sell more and[…]

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How To Sell Better, Even If You Aren’t A Skilled Copywriter

By: Dan Kennedy on: December 11th, 2012

A recent encounter at Info-Summit reminded me of a powerful technique you can use to multiply your income… You can use this whether you are experienced or not, have skill or not, or know very little or a lot about your industry. In fact, even if you consider yourself an amateur copywriter, you can use this to out-perform an experienced pro. It’s a rare secret advantage far too few businesses use. It’s revealed in a story[…]

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Three Ways To Offset The Fiscal Cliff

By: Darcy Juarez on: December 6th, 2012 2 Comments

With the end of the year looming, U.S. government officials don’t appear to be any closer to a resolution for the pending “fiscal cliff.” Falling off the cliff would most likely mean a recession according to some economists. What happens then? A more dramatic version and acceleration of what’s already happening: the middle shrinks. People still buy necessities, but the middle freezes up, afraid to spend discretionary money. Even on necessities, Dan Kennedy says, speaking[…]

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