Archive for 2013

5 Things To Do Right Now That Will Make 2014 Your Best Year Yet

By: Darcy Juarez on: December 31st, 2013 20 Comments

This time next year you can be celebrating the fact that you’ve achieved your biggest goals of the year…

Or… if you don’t plan right, you can be vowing that you will not do the same thing and that next year will be different.

To avoid spending next New Year’s Eve wishing you’d achieved more, here are five things you can do to get ready for 2014.

1) Make a list of big goals you want to achieve. Take no more than ten minutes to list the biggest things you want to achieve in 2014. Write these in the simplest terms and make it personal, positive and in the present tense. For example, “I will earn (insert target income goal) by December 31, 2014.”

2) Take time to define your “why.” In Dan Kennedy’s recent article, THE Single Biggest Difference Between Successful People And ‘The Mediocre Majority,’ Dan points out that youhave to find your real purpose for doing what you do. This is the big emotional reason that you continue to persevere.  Your sense of purpose.  The “why” behind what you do that goes beyond money.  For example, a business owner might want to automate his business to save time and make more money, but his emotional “why” may be that his parents are getting older and he wants to make sure he has the time and availability to care for them should they need his help.

3) Review your marketing successes and failures from 2013. It’s easier to develop a better, more successful marketing plan when you can build on your successes and learn from your failures. Use Dave Dee’s quick and easy guide for reviewing your marketing in his article 8 Steps To Making More Money in 2013.

4) Mark time in your calendar to work on your business. It’s easy to get so caught up in our day to day responsibilities of running our business, that our marketing suffers. Block out time on your calendar now for the entire year that will be devoted to working on your business. One of your GKIC Member benefits is our FREE Fast Implementation Bootcamp which offers you a chance to do just that—along with coaching and feedback from Dave Dee and me at the event. We offer this event four times a year. Mark one down on your calendar now.

You’ll also want to schedule regular time each week when you can review your marketing results, plan for upcoming campaigns and develop your marketing.

5) Enlist the help of an experienced mentor and/or coach. In Dave Dee’s article, Why Outliers: Story of Success, Got It Wrong, several success experts including psychologist Anders Ericsson, author of Psycho-Cybernetics Dr. Maltz and Dan Kennedy all agree that you need “corrective feedback” to eliminate “expensive experience” that is causing you to repeat mistakes. An experienced mentor will help you identify where you can improve, refine your process and help you focus on correctly doing what you need to do to succeed. Plus they will hold you accountable, keeping you on track and moving forward.

Today’s list will help you set yourself up for success in the New Year. Check out  Dave Dee’s post that gives you five things you can do that are specifically focused on helping you increase your income in 2014.

NOTE: If you want more key ideas on how to craft sales and marketing messages that truly resonate with your ideal clients—year-round—so you can always attract a flood of clients or customers and frame your products and services as the ONLY viable solution, then Click here now.

How I Ended Up In The Top 2 Percent…And How You Can Too

By: Darcy Juarez on: December 28th, 2013 1 Comment

Besides marketing, one of the things I enjoy doing is coaching women’s volleyball at a local university.

I began coaching after I was a four-year letter winner and scholarship player as a member of the Redbirds volleyball team at Illinois State University. Not to “toot my horn,” but according to CBS news Money Watch, only about two percent of high school students win sports scholarships every year at NCAA colleges and universities.

And while I’m passionate about volleyball, reflecting back, it took a lot more than my passion to win that scholarship and continue playing at that level. It took more than my devotion to practice and the many hours I competed on the court too.

Sure effort was a big part of it, but without someone to guide me…give me feedback on my serve and technique…help me with a workout plan…give me advice about how to get that scholarship, etc., the truth is, I wouldn’t have gone that far.

One of the ways I differed from players who didn’t play past high school was that I continued seeking advice and listening to it too.  Sure, I knew a lot by then, but I knew if I sought advice and took action on it…I could continue to improve.

In business, I’ve found it be a similar scenario.

Those who seek advice, guidance and take it, rise to the top.

For me, that has come from mentors.

What about you? Do you have a coach or mentor to help guide you and your business to get better?

In Dave Dee’s article, Why Outliers: Story Of Success Got It Wrong, he discussed how having a mentor is a key difference between overwhelming success and mediocrity.

If you’re at all curious about the idea of having a mentor, here’s some information on how to determine if mentoring is right for you:

If you have trouble getting things implemented in your business. If you are like most entrepreneurs, you are very busy which makes it difficult to stick to a time schedule and get things done. Having a mentor will not only keep you accountable, but he/she will help you identify what’s most important to focus on at any given point. This narrows your focus making it much easier to get things done.

If you have questions about what to do and no one to answer them. Mentors with entrepreneurial background can not only be the one to turn to when you have questions, but they can give you advice based on their past experience as well as the experience of their past mentees and other businesses they’ve come across.

If you have no one to brainstorm ideas. Brainstorming often produces much better ideas and can help eliminate ideas that possible shouldn’t be done. However, in order for brainstorming to be effective, you need someone who “gets it.”

If you are always running yourself ragged. As an entrepreneur, it’s common to have a ton of ideas you are always trying to execute. As a result, you end up running yourself ragged trying to do them all. A good mentor will help you identify where to devote your time and energy and can save you time by sharing his experience…such as which things will be most beneficial, which are a waste of your time, and the best resources to assist you so you don’t have to do all the research yourself.

If you sometimes end up doing subpar work because you try to do too many different ideas at once. That’s why you’re an entrepreneur—because you have lots of great ideas. But that tends to make you very busy which means deadlines sometimes get missed. Or you are rushing so much at the end that you do subpar work. A mentor will help you prioritize and keep you accountable so you’re not rushing at the end to meet a deadline.

What makes a good mentor?

The role of a good mentor is to help guide you to make the right choices. Your role as the mentee is to listen to and act upon the advice given.  After all, if you aren’t taking action, then the advice doesn’t do you much good.

A good mentor will…

  • Encourage you and work to keep you motivated.
  • Hold you accountable to do what you say you’ll do.
  • Point out where you are making a mistake.
  • Guide you to make the right decisions.
  • Help you make a plan based on experience that often provides a shortcut to reaching your goals faster.

Common mistakes people make when they work with a mentor.

They stop because they think they know enough. This is what separates the great business people from the pack. Great people never stop learning and looking for how they can improve their game.

They don’t listen to their mentor’s advice. You have to be prepared to take your mentor’s advice, otherwise nothing will happen. After all, a mentor can only do so much. You need to put the effort in to execute the items you discuss and agree upon.

They aren’t prepared for their mentoring session. To get the most out of mentoring, it’s important to know what you want to accomplish and communicate that with your mentor prior to the start of the subject. Also keeping your mentor updated on what’s happening in your business, so they can prepare information relevant to what you need.

Everyone can use a helping hand in business, no matter how successful you are. Mentors can’t do it all for you, but they will help guide you to bigger success—faster than you imagined possible.

NOTE: If you want key ideas on how to craft sales and marketing messages that truly resonate with your ideal clients, so you can always attract a flood of clients or customers and frame your products and services as the ONLY viable solution, then Click here now.


Why Outliers: Story Of Success, Got It Wrong

By: Dave Dee on: December 26th, 2013 20 Comments

It was a number one best seller on The New York Times and The Globe and Mail.

It held this position for eleven consecutive weeks.

Written by Malcolm Gladwell, his non-fiction book, Outliers: The Story of Success, examines the factors that contribute to success.

Gladwell defines outliers as people who are exceptional people that do not fit into our normal understanding of achievement. These are people who are smart, rich and successful and operate beyond the statistical norm. He offers examples such as the Beatles and Microsoft’s co-founder Bill Gates.

The main theme throughout Outliers is the “10,000-hour rule” which says that to reach expert status you need 10,000 hours of study (which equates to roughly 5 years if you spend 40 hours per work on just the one skill you seek to master).

The “10,000 hour rule” is based on the research of psychologist Anders Ericsson, but according to Ericsson as documented in a new book by Daniel Goleman, it turns out that there is a big piece missing in Gladwell’s book.

In fact, it seems Gladwell got it wrong.

In Goleman’s book, Focus: The Hidden Driver of Excellence, Ericsson says that, “You don’t get the benefits from mechanical repetition, but by adjusting your execution over and over to get closer to your goal.” Ericsson said that the secret to success is “deliberate practice” where you are guided by a mentor or coach that takes you through “well-designed training.”

In other words, the feedback matters and so does the focus, not just the hours as Gladwell states.

For example, if my son wants to improve his baseball swing, hitting the ball off a tee with the wrong mechanics over and over isn’t going to improve his batting average and make him the strongest hitter on the team. This seems logical, after all how can he become better if he’s practicing the wrong thing?

But, if he has an expert batting coach who can identify what he’s doing wrong, who then gives him a plan of what he needs to concentrate on, and continues evaluating him, adjusting as necessary, then he can improve.

If you continue practicing without feedback or evaluation, what tends to happen is what Dan Kennedy calls “expensive experience.”

The only way to get a return-on-investment from “expensive experience” is to extract the “principle” by which you can make future decisions and prevent the same outcomes.

Dan Kennedy points out that “People with 30 years of experience are no better off than people with 3 months’ experience if they aren’t adept at identifying, extracting and using “principles.”

Dan adds, “I think it’s very, very, very rare for a successful person not to have had at least a couple of profoundly influential mentors in their lives. This tells you to seek them out, pay them if necessary; get coaching.”

In the book, Psycho-Cybernetics, Dr. Maltz says you need “corrective feedback” because no one and nothing ever goes on a perfectly arrow-straight course to its target. Instead there are little zigs and zags and course corrections.

Goleman agrees. He says that this is where amateurs differ from the most successful experts.  Amateurs get good to a point. But the most successful people keep paying attention and actively concentrate on correcting what is not working and on refining things. In his book, Goleman says, “The secret to smart practice boils down to focusing on the particulars of feedback from a seasoned coach.”

It boils down to this. If you want to eliminate “expensive experience,” find an expert mentor or coach who will give you feedback so you can correctly identify the principle you need, apply it and continue to refine it until you reach excellence.

So what does this mean to you?

You need to get a mentor, coach, mastermind group etc…that can look at what you’re doing and give you feedback on what changes you need to make in order to improve your copywriting, marketing, management, or a hundred other things, which will in turn allow you to make more money faster, because the truth is, you don’t need to wait 5 years to master something (and the flip side of that is even if you spend 5 years on a skill, without these corrections, you may never “master” that skill.)

As you look to the new year see what opportunities are around you for getting a mentor or coach or joining a mastermind group.  GKIC has local chapters in many cities that you can join where dozens of GKIC members congregate each month in order to guide each other to success.

While GKIC has incredible mentoring, coaching and mastermind programs that you can take advantage of, even if you don’t do it through GKIC, do it somewhere if you’re serious about making the big leaps in your business, rather than simply learning by “expensive experience.”

NOTE: An ancient proverb goes, “Better to spend one day with a master than 10,000 years of study.” If you are ready to bust down your roadblocks, awaken your dream business and build an entrepreneurial lifestyle like you’ve seen the most successful GKIC members have…then mentoring might be for you. Call GKIC at 1-800-871-0147 between 9:30 am-6:30 pm (U.S. Eastern) and ask for a 30 minute “Opportunity Finder” Consultation (free to GKIC members) where a GKIC consultant will take you through four areas of your business and help you identify where you can experience the most growth in the quickest way possible.

THE Single Biggest Difference Between Successful People And ‘The Mediocre Majority’

By: Dan Kennedy on: December 24th, 2013 14 Comments

This coming spring, I’ll celebrate my 10th anniversary of having my Professional License for harness racing.

Getting this license fulfilled a lifelong dream for me—to be able to drive as a professional driver at the track I grew up at as a kid, Northfield Park, in Cleveland, Ohio.

When I’m harness racing and things go right, these two minute races are the best times of my entire life. I would rather do this than anything.

It’s my purpose for continuing to work—so I can afford to feed the horses and do what I love to do. I believe everyone ought to find something in their lives that they feel this way about. I believe it gives you the fortitude to persevere when you’re ready to give up on your goals and gives you a bigger motivation for personal gain.

I had to fight hard to be able to do this. In fact, it took years of work, plenty of angst, fighting considerable opposition.

You see, in harness racing the path to a professional license to drive is tortuous and political. If that isn’t hard enough, I had to prevail against opposition, obstacles and my own ineptitude.

I will not lie to you. There was a time I was despondent. For a few days I was ready to give up after my provisional license was yanked a second time and I was told there wasn’t going to be a third time around.

But I continued to go for it. I got a number of top drivers to sign a petition asking the judges to give me another chance. I pleaded my case. It came down to my being willing to agree to risk it all—and agree to give up on my lifelong dream and never try to get licensed again.

Frankly, I think the overwhelming majority of people in my boots would have given up.

But I did not.

The result being, I still get to do what I most want to do.

I believe you are never too old, never too young, never too poor, never too anything to be required to give up on your dreams.

Most people who make a lifelong practice of giving up on their dreams, ideas and opportunities wind up mastering only one skill: excuse-making, so they have a long, comforting list of reasons why they have not done more with life.

I prefer achievement.

It remains the most difficult thing I’ve ever done. Driving harness races has a least as much frustration as golf, with the added attractions of dirt, grime, mud, manure, snow, frigid temperatures, and physical danger. There are other obstacles I’ve had to overcome (that I won’t go into here.)

I’m extremely pleased that I did not let this dream die.

I’ve decided that THE single biggest difference between successful people and ‘the mediocre majority,’ between leaders and followers, between those who enjoy generally rewarding lives vs. those who lead mostly frustrating lives, is this…

How easily they take ‘no’ for an answer.

If you wanted to focus on the one single behavior that has more to do with success than any other, this is it.

Most people take the first “no” that comes along, in trivial as well as important matters. Somewhere along the way, people lose the ability to refuse to accept a ‘no.’

Watch a kid told “no” by a parent in a store—does he give up easily and quietly accept the verdict?

Think back to when you were a kid, asking to go someplace or to stay up past your bedtime or past curfew, when you got your first no, what did you do?

I got my first job by refusing to take no for an answer.

I got my first wife by refusing to take no for an answer.

I got my most important mentor by refusing to take no for an answer.

I’ve gotten a lot in my life by refusing to take no for an answer.

Goal-setting’s fine and useful, but what good is it if you are willing to give up on or compromise the goals you set? The real key to success is “adamant refusal.” What conditions or circumstances or limits do you adamantly refuse to accept?

You need to have your big emotional purpose that gives you the motivation to not give up…and then refuse to accept that it can’t happen.

Consider financial success? Put up a sign that says, “I’m 46 years old. I’ve got an education, a family to take care of, a lifelong dream I want to fulfill and I’m embarrassed to still be struggling and broke in this land of abundant opportunity.”

You have to identify an emotional reason for doing what you do. You have to get to the point of adamantly refusing to stay where you are and not getting what you want.

Don’t accept that you must wait for the right time…that nothing can be done…or too easily take no for an answer.

Be relentless. Keep working long after others have given up. Think about what you want and work at it every day if not more often. Call, chase down, bug, badger every and any person who might help you. Don’t give up. It can be done.

NOTE:  If you are determined to transform your business so you can finally start living the lifestyle you’ve only dreamed of, then I highly recommend you register for Fast Implementation Bootcamp. I’ve witnessed more GKIC members who are new, relatively new, overwhelmed or struggling, or doing well but want more—experiencing bold business breakthroughs as a result of attending– during the past two years since bootcamp was initiated.

They will show you how to get what you want and what to do when you hear the word “no.”

Seats are extremely limited. Discover everything you need to know to quickly and easily incorporate GKIC marketing into your business and start making more money, faster…and create your ideal lifestyle in as short a time as possible.  Click here to reserve your spot now.

The Latest (Worrisome) Trend For Getting Money…

By: Dave Dee on: December 22nd, 2013 10 Comments

Recently, I went to a sports meeting at the high school my fiancées son attends.

I was impressed with the dedication the coaches, who get paid very little, and the parent volunteers have.

As expected, the majority of the meeting focused around raising money and asking for money for various things. If you’ve been to these things, you know that my wallet was coming out of my pocket more than once.

Then one of the coaches started talking about fundraising. He mentioned that last year the boys went door to door selling pine straw.

And then he said something I still can’t believe…

He said, “But we don’t want to turn our young men into salespeople.”

What? Huh? Come again?

He repeated that statement twice more and went on to explain the new and improved fundraising plan.

Basically it boiled down to having the boys send out a canned email to everyone they know begging them for money.

I guess I shouldn’t be so shocked. This seems to be the latest trend for getting money these days. Just start a crowd-funding campaign and ask people to give you money for whatever it is you want to do.

Want to make a $10,000 music video?  Ask people to give you money. (Yes, this has really been done.)

Need some new computers for your business?  Do a crowd-funding campaign.

Want money for your kids to play sports…do art…be a cheerleader…do music…and so on? Send an email to friends and family and beg them to give you some money.

Yes, begging for money may turn out to be a more efficient way to raise money a time or two. And sure sometimes crowd-funding is a good idea. But it’s not the solution to learning how to earn your keep.

Frankly, it bothers me that selling was positioned as something “we don’t want our kids to grow up to do” and somehow teaching our kids to “beg for money” was positioned as a better option.

Selling is not a dirty profession. It is one of the most honorable professions on the planet. It is the driver of the economy.

The saying “nothing happens until somebody sells something” is true.

And if you don’t know how to sell or are relying on crowd-funding or sending out straight pitch emails or other such tactics, you are doomed to fail. Because while people might originally support this type of request, it gets old. Fast.

Not to mention the fact that it isn’t a sustainable business plan. Think about it. Would a bank give you money if you just kept showing up and asking for loans? Absolutely not!

The good news is that you don’t have to learn 47 closing techniques or how to handle objections or any of the other tactics you’ve been told about selling.

Really, selling can be effortless if you know how to do it. You don’t have to use brute force or make yourself or the person you are selling feel uncomfortable.

Effortless selling can be done by:

    1. Properly selecting your prospects.
    2. Making sure your offer is well matched to your prospects.
    3. Using good marketing to lead up to your presentation in order to prepare your prospect for the sale.
    4. Using the correct architecture in your sales presentation.

When you do these things, you basically are setting yourself up for the sale. You’ve matched the right offer to the right person at the right time. This means you sometimes won’t even need to close, your prospects and clients are eager to buy.

Every business needs someone who can sell really well. So take the time to learn to sell. Even if you hire someone to sell for you, you want to make sure you understand enough about how to sell to make sure your paid salesperson is spending their time selling and not wasting time with prospects who aren’t qualified.

This will build you a healthy, profitable and sustainable business—and you’ll feel good about it because you’ve ethically and legitimately earned your keep and will never be in a position where you have to beg for money again.

NOTE: If you want  key ideas on how to craft sales and marketing messages that truly resonate with your ideal clients, so you can always attract a flood of clients or customers and frame your products and services as the ONLY viable solution, then Click here now.

Three simple concepts that will help you take your next step towards success

By: Dave Dee on: December 19th, 2013 No Comments

She started out taking the typical career path, going straight from college into corporate America.

Having a deep desire to make things better, she put her all into every place she worked.

Then finding something she was truly passionate about, she became part of a team and helped grow revenue from a couple hundred thousand to over a million dollars in a few short years…

Then she got the call.

The week of Christmas Eve, she found out the owner of the company was “going in a different direction.”

Caught off guard, she learned that despite her passion and desire to make things better, she was just a contributor and didn’t really get to decide the direction of the company.

This wake-up call drove her to leave corporate America behind and head for the great entrepreneurial frontier.

In just 4 ½ years, with two young children in tow, she built a home-based business grossing over $18 million in sales…is ranked #4 in training by INC. Magazine’s List of 500 Fastest Growth Companies.  In addition, she was honored as one of America’s top women mentoring leaders by WoW Magazine.

She is Lisa Sasevich. And she is famous and well-known for “The Invisible Close,” a system she devised for selling with less resistance and greater ease than you’ve ever imagined possible.

What helped Lisa be so successful can help you too…

Lisa discovered that to be successful, you have to:

1)      Build your own economy. The harsh reality is that no matter how passionate you are, how hard you work, or how loyal you are to a company, working for someone else always leaves you vulnerable.  As a business owner, this can also be your reality if you are continually waiting for the economy to “recover.” The people who use their creativity and capitalize on the value they have to offer will build their own economy and environment to thrive in.

If you don’t feel you are innovative and are unsure how to do this, one of the best suggestions I can give you is to look at what industries outside of your own are doing. Similar to the way the fast food industry looked at drive-through banking and adapted it to the their industry, you can follow the same strategy.  In other words, by adopting something outside of your own industry and applying it to yours, you can develop just the story you need to start building your own economy.

What are people doing in other industries that you might be able to adapt to your own business?

2)       Discover your value. Lisa says she had to “really discover her million dollar value.”  You must get really clear about what you are really good at doing. For her, it was that she helped companies grow and be successful. Upon further exploration, she discovered that she knows how to inspire people to make a decision on the spot and get them to take an action that ends up transforming their life in a particular area. She also discovered she is particularly successful at teaching entrepreneurs how to get out there and make irresistible offers via what she calls “The Invisible Close.”

What is your “million dollar value?”

3)      Put yourself in the right environment. To move forward and take the next step, Lisa says she knew she had to put herself in the right environment.  An environment where she is exposed to and surrounded by new opportunities that allowed her to learn and  to discover new ways to be inspired. She says, “The number one way I found to do that is to be in communities that are inspiring.”

As a GKIC member, you have that community. I encourage you to take full advantage of all the opportunities you have to fully engage. When you do, you’ll be surrounded by inspiring entrepreneurs and people who “get” you. A few places you can do this are:

  • Your exclusive Insider’s Circle Social Site: Free to members, go to ) where you can join in discussions with other members, connect with the perfect group (we have 58 currently), ask questions, find GKIC videos and tools, etc.
  • Local Chapter Meetings: These meetings are led by GKIC certified Independent Business Advisors and meet monthly. These give you guidance, help you implement GKIC style marketing, give you a place to brainstorm and connect with other smart entrepreneurs. (Locate a chapter near you at:
  • GKIC Events: Our two biggest events are SuperConference℠ and Info-SUMMIT℠.  SuperConference is a direct response marketing super-summit that brings together businesses of all kinds and from many different industries who all share the common goal of generating more leads, making more sales, and increasing profits. Info-SUMMIT is ‘the place’ where the richest, most successful Info-Marketers in the world and those most serious about entering the field and launching their own Information Business gather.
  • Fast Implementation Bootcamp: Geared toward members who are determined to quickly make more money and create their ideal lifestyle in as short a time as possible, this is a 2-day intensive hands-on live event that gives you the exact tools and coaching to implement GKIC’s best systems, tools and strategies into your business. (Find out about the next one at .)

What’s one thing you’ll do to make yourself more fully involved in the right environment?

Focus on building your own economy, developing your “million dollar value,” and then continually make the effort to put yourself in the right environment that will inspire you and educate you to grow your business. When you do, you’ll build a successful business and be able to live out your ideal lifestyle.

NOTE: If you want  key ideas on how to craft sales and marketing messages that truly resonate with your ideal clients, so you can always attract a flood of clients or customers and frame your products and services as the ONLY viable solution, then Click here now.


Six Sales Lessons From Smart Phones

By: Darcy Juarez on: December 17th, 2013 7 Comments

Recently a friend of mine took her 79 year old parents to buy their first smart phone.

Having purchased their last cell phone more than a few years ago, they were shocked by the price.

Expecting to pay under $100, they quickly found that instead these phones were closer to $200 and up.

Their first reaction was to ask for the cheapest phone they offered.

Sensing their shock, the sales woman showed them the lowest priced phone and said, “Phones are much different today. What you are really purchasing is a computer, phone and camera all rolled into one.”

Instantly, the tides changed and my friend’s parents no longer thought of the phones as expensive.

This sales person did a whole lot of other things right too. Here are just a few of the lessons you could learn from observing her…

Package what you sell.  Reminding her customers that the phones were not just cell phones but a computer, phone and camera all rolled into one, immediately increased the perceived value of the phone…so much so that my friend’s parents actually bought more expensive phones, not the cheapest ones available. And they left feeling like they got a great deal. This is because the salesperson showed how the phone had packaged three expensive types of technology into one device.

How can you package your products and services and show the increased value of what you offer?

For example, if you hold an event and cover multiple subjects and bring in a variety of speakers, you are offering a package deal. You can showcase the increased value by reminding your customers/clients that to get the same or similar secrets, strategies and methods, they would have to purchase multiple programs in order to receive all the subjects you’ll cover and/or travel multiple times during the year to different locations to see all of the guest speakers you’ll have… were it not for you gathering them all together in one place for you. The package has a higher perceived value because it would cost them a great deal more in time, money and effort to obtain the same benefits individually.

Make it easy for them to purchase.  The payment options offered for the phone included the option of paying a small percentage down with a payment plan of just $10 a month and no interest. By offering payment plans, you can make it feel affordable for buyers therefore easier to say yes.  Plus by doing this, the sales person was able to get them to take multiple upgrades, such as their insurance plan at $10 a month and extra products such as car chargers and phone cases.  Paypal will even do the financing for you with their “Bill Me Later” option and you’ll be paid the full amount up front!

Create urgency. The sales person explained a limited time offer that expired at the end of the day.  Offering a discount or offering a limited edition item that will disappear and that you can only get during a set time period are two ways to do this. If you offer something people truly want, the second one can actually be more effective.

Make whatever they buy FREE. For years, mobile phone companies have made phones appear free by offering phones “free” when you sign a contract for service.  There are many ways to make your product or service appear free. For example, if the value of the bonus gifts you offer add up to an amount equal to or greater than the price of what they are actually buying, psychologically it makes your prospect feel like they are getting it free.

ALWAYS offer upsells. My friend said this sales person offered multiple upsells…from phone cases and chargers to an upgraded data plan and extra insurance to a plan that allowed them to trade their phone for a newer model anytime they wanted. Twenty percent of people will take your upsells, so if you aren’t offering them, you are automatically leaving money on the table.  This is covered at length in the GKIC course “Secrets to Tripling Your Customer Value”

Don’t abandon them after the sale. After my friend’s parents purchased their phones, the sales woman spent time showing them how to use their phone. Sensing they were still unsure of some of the features, she told them when she was working over the next few days, gave them her phone number and invited them to come back in or call her personally if they needed help.

Use stick letters, emails and follow-up communication to continue engaging with buyers after you’ve made the sale. This reminds them why they bought from you, tells them how to consume your product, and reinforces that they made a good decision.

One of the most effective way’s of keeping in touch is through great use of a print newsletter.  For each month you’re not communicating with your customer list you’re losing 10%-20% of it’s value.  That means 10%-20% are leaving and going to the competition, are finding other alternatives to your product or service, or simply are forgetting about you.  One of the least expensive ways to actually increase the value of your list is to have a monthly newsletter sent to them.  To get full details on why you need a newsletter…click here.

This buying experience actually became a mini sales lesson. Pay attention to how people sell to you. When you do, you can learn a lot about how to sell better in your own business. In the meantime, print this mini sales lesson out and use what you’ve learned to help you increase your own sales.

NOTE: If you want key ideas on how to craft sales and marketing messages that truly resonate with your ideal clients, so you can always attract a flood of clients or customers and frame your products and services as the ONLY viable solution, then Click here now.


A Confession And Insider Tips On How To Effectively Market On The Internet

By: Dave Dee on: December 12th, 2013 5 Comments

I confess, when I first started marketing on the Internet, I wasn’t making much money there. Maybe around $500 a year.

But once I learned how to successfully use online marketing, I quickly took that to $500 a week and then even to $500 a day…and you can too.

Even better, the fact that you read and follow GKIC and are likely already marketing your business with offline media means that when you integrate your online marketing with your offline media, you’ll increase your profits even more… because online media works best when integrated with offline media.

Of course, while Darcy Juarez discussed why it is essential for you to market your business on the Internet in her article, Shocking. Over 50% of Small Businesses Don’t Do This…And Why YOU Must.” (You can read it by clicking here), she did not discuss why businesses don’t do it.

It may be true that some small business owners don’t think it’s necessary. But from what I see and hear, I believe it mostly has to do with overwhelm, confusion and not knowing how to do it.

The first step is to have clear goals for what you want to achieve.  It’s a mistake to simply slap together a website or hire some “expert” to build you a site or put together some online marketing. Without clear goals, you’ll find it not only gets expensive time and money-wise if you constantly have to re-do things, but your business will take a huge hit in terms of lost customers who quickly abandon your website due to lack of clarity on how you can help them.

Your goal might be to gain new customers, build deeper relationships with existing customers, sell more stuff or attract a steady stream of leads. Think about your short, medium and long-term goals.

Once you’ve defined your goals, you’ll need a strategic approach to attain them. Because without strategy, you have no direction. Think about what type of site will help you achieve your goals. For example, would a soft-capture site or hard-capture site work better? Should it have a single purpose? Should you make an online catalog? Should you use direct response or presentation?

Define your ideal target market. Be specific. For instance, “car buyers” is too general. Within that category there are first-time buyers, sports car buyers, truck buyers, etc.  The more you know about your target market, the better you can serve them and the more you can tailor your future campaigns, both online and offline PLUS…the more ideal customers you’ll attract…the more sales you’ll make…the more referrals you’ll receive.

Develop a powerful Unique Selling Proposition (USP) that differentiates you from your competitors. This is especially important when marketing on the Internet, because it’s real easy for your online prospects to click away from your website and search for what else is available.

Make your Internet marketing evergreen. By using key fundamentals and foundational principles of what works in marketing, you can create Internet marketing that will work today, tomorrow and for years to come.  This will save you time, money and the frustration of not having to constantly re-do things or chase the “latest trend.” Plus, you’ll find this will make you richer and more relaxed because you’ll be consistently attracting clients, customers and patients and you’ll eliminate the confusion of trying to constantly learn the newest “thing.”

Invest in good, strong copy. On the Internet, every word matters when it comes to marketing yourself. Your words either move your prospect to respond or to abandon your website (or other online marketing)…sometimes forever. Each page is valuable real estate and must move your reader to do something…even if it’s just to read another page. Making sure the architecture and wording is right is essential to making money online.

Measure and evaluate your results with analytics to make sure you are achieving your goals. Online marketing tools can show you where your customers come from, where they spend most of their time, how they respond to your email marketing campaigns and more. Key information that tells you whether your marketing is working or needs to be fixed.

The key to creating powerful Internet marketing is to know what you want before you start and to use a solid strategic approach you know works. When you do and integrate it with your offline media, you’ll discover you’ll make more money and spend less time trying to make your online marketing work…no matter what your niche is or what is happening in the economy.

NOTE: If you want  key ideas on how to craft sales and marketing messages that truly resonate with your ideal clients, so you can always attract a flood of clients or customers and frame your products and services as the ONLY viable solution, then Click here now.

Shocking. Over 50% Of Small Businesses Don’t Do This…And Why YOU Must.

By: Darcy Juarez on: December 10th, 2013 5 Comments

A few days go as I was leaving work, I pulled out my iPhone to search for a local shop to buy a bottle of wine.

I quickly found a website that listed locally owned and run specialty wine shops. With an interactive map, I could see where these shops were located and then click on “pins” on the map to see more about each shop.

As I viewed the list, I found myself, rightly or wrongly, discounting the businesses that didn’t have a website.

It’s not the first time I’ve felt this way either.

Personally when I’m looking for a local business for services such as auto repair, a hairdresser, a doctor or places to shop and eat, the first place I search is online.

And even if I find an online listing through the yellow pages or white pages, if they don’t have a website, their chance of me choosing them is pretty slim. Especially when I find a few businesses that offer what I need. I’m much more likely to pick the business that has a website.

Have you ever found yourself doing the same thing?

While these businesses might be first rate, their absence from the Internet tends to make me question their professionalism and quality.

Yet, while many people will agree with my sentiment, you may be shocked to discover that, according to research by Yodle, an online marketing platform, over half of all small businesses do not have a website.

Yodle also found that an even smaller percentage of small businesses use the Internet to acquire new customers, make sales, and build customer relationships.

If you’re guilty of any of the above, let me share some reasons why you should seriously make it a priority to add a solid web presence to your marketing plan.

You are missing opportunities. One in every five people around the world, and over half of the U.S. population own and use smart phones. As of 2012, almost 2.5 Billion people used the Internet.  If you aren’t online, you are missing out on a sizable chunk of your potential prospects.

You are willingly giving your competitors the upper hand. Even if you are a much better business, have more to offer customers, been in business much longer…if you’re not devoting resources to online marketing, your competitors who are marketing on the Internet have a huge advantage over you.

It allows you to compete against big box stores. No matter the size of the business, when you visit a website, every business has the same amount of space available to market and sell their products and services. Unlike offline, where your shop might appear much, much smaller compared to a big box retailer. That means your website can be just as impressive (or even more impressive) than a competing business…giving you the opportunity to compete somewhat equally.

It saves you time. Being online allows you to put frequently asked questions on your website and other online marketing tools so people can find the answers 24/7 without requiring you to spend time repeatedly answering the same questions over the phone. Plus, having answers online allows you to word them just right, whereas there is more room for error in a phone conversation.

More people are searching and shopping online. Last year, Google alone said it handles 100 billion searches per month. Shopping online is up too. In fact, comScore proclaimed that Cyber Monday in 2013 had the largest online spending day in U.S. history, surpassing $1 billion in sales.

For local small businesses, marketing on the Internet has been a game changer. With the mass popularity of smart phones such as iPhone, Android and Blackberry phones, the newest trend of tablets, and a huge portion of the population online, more and more customers are searching the Internet for where to eat, shop, get their car fixed, and more. Plus, a growing number of these searches are local. In fact:

  • The number of local business searches on mobile devices quadrupled last year. (Source: Local Search Association.)
  • Of the estimated 30 billion mobile searches, about 12 billion are local searches. (Source: Search Engine Land.)

People are conducting searches for products and services online, making purchases of these products and services and then posting reviews online about them. If you’re not engaging with customers online, are without a website and/or don’t have ways to follow up with your customers online, you’re missing a ton of opportunity. Effectively you are choosing to hide your business from customers, clients and patients and giving the impression that your business isn’t professional and perhaps even lower quality than your competitors who are marketing online.


NOTE: If you want more ideas on how to craft sales and marketing messages that truly resonate with your ideal clients, so you can always attract a flood of clients or customers and frame your products and services as the ONLY viable solution, then Click here now.

One Of The Best Success Parables Ever Crafted…

By: Dan Kennedy on: December 5th, 2013 9 Comments

Every year about this time, as I bump into Santa in a shopping mall, I think about motivational speaker Glenn Turner’s Santa Claus story.

It’s one of the best success parables ever crafted.

While it’s told much more artfully than I can hope to  summarize here, you’ll be able to get the gist.

Turner talks about being a boy in a very poor family, and each year asking Santa for whatever his cousins (in a much better off family) asked for.

One year they both asked for a pony. They got a pony and he got hand-me-down clothes and apples. The next year, thinking he must have done something wrong the year before, he carefully copied his cousin’s letter to Santa word for word, asking politely for a bicycle. His cousins got bikes and he got hand-me-down clothes.

Then he tells of going out behind the barn, with tear-filled eyes, but a rage-closed fist raised to the sky as he said, “Okay Santa, if that’s the way you want to play it.” And then he says he set about being his own Santa Claus.

Hopefully the points are obvious: most people childishly rely on others to give, to appoint, to authorize, to promote, to grant permission, to set their life agendas for them.

Only comparatively few accept full and total responsibility to be their own Santas and grant their own requests. In other words, they take matters into their own hands.

There isn’t any fat guy in a red suit coming down your chimney to bring you that Mercedes you’re lusting after or that fat retirement account that’ll guarantee your security or that independence you’ve been dreaming about.

However, a guy with mostly white hair wearing a No B.S. sweatshirt and his master elves arrive each week with a sack full of strategies, examples, and information you could use to get pretty much anything you want that money will buy…

If you are interested in becoming your own Santa this year, here’s what I recommend you do:

1)      Examine all of your marketing. This might seem a bit obvious, however, each year small business owners repeat the same type of advertising, hoping for different results but getting the same miserable results as the year before.

Review every marketing campaign. Track results. And determine what’s working, what isn’t and what is working but could work better. Here’s the tricky part. Just because you tried something and it didn’t work, doesn’t mean the media doesn’t work. It might just mean your approach didn’t work.

2)      Invest in making yourself a better marketer. Schedule time to study marketing every day.

The top GKIC members carve out time each month to comb through their No B.S. Newsletter—considering it a mini seminar delivered by mail. They invest in coming to GKIC events because they know their return on investment will be far more than what they pay to go…in both time and money.

If you have a stack of unread materials, set aside time to read and study them. Pick at least one thing out of your No B.S. Newsletter to implement in your business each month. Even implementing just one thing can have a huge impact.

Attending events can also provide a superior catalyst for success.

3)      Emulate the right people. The key to success in ANY business is to study and learn what top marketers do to make money from their marketing…and then implement that in your business.

Being a top expert in your niche doesn’t guarantee success. In fact, I can give you a list of many experts who have failed in business. Most often it’s not because you’re not good enough at what you do, it’s because you’re not good enough at marketing what you do. Couple that with copying people who are the best at the “thing” they do, but aren’t the best at marketing, and you are setting yourself up to fail.

So what’s it going to be… are you waiting for Santa….or are you your own Santa?

NOTE: If you want key ideas on how to craft sales and marketing messages that truly resonate with your ideal clients, so you can always attract a flood of clients or customers and frame your products and services as the ONLY viable solution, then Click here now.