Archive for 2013

How To Make More Money On Memorial Day (Or Any Holiday)

By: Darcy Juarez on: May 24th, 2013 No Comments

What are you doing for the holiday weekend?

This weekend is Memorial Day weekend in the U.S. Swimming Pools open. Parades take place. People barbecue. Oh yeah, and there are summer sales.

Memorial Day weekend is the biggest sales event time of year until November’s Black Friday and Cyber Monday. Last year, retailers for clothes, appliances and cars offered significant discounts and it looks to be the case this year too.

Tying holidays to your marketing campaigns—especially a big holiday weekend like Memorial Day is a reliable, formulaic and effective way to stand out in a crowded marketplace and stimulate consumers to take action.

As a small business marketer, you can use holidays to keep your marketing interesting, boost your response, and even create better relationship with your clients, customers and patients. Here’s how:

1)      Enter the conversation already going on. What are people talking about around the water cooler this week? They are talking about their plans for the holiday weekend. When you use holidays as part of your marketing campaign, you use one of the most famous copywriting principles from Robert Collier of entering the conversation ALREADY currently occurring in your prospects’ or customers’ minds.

Grab your calendar and look for the holidays you know your customers will be talking about—then plan promotions around them.

2)      Create or strengthen your bond with your customers. When you have something in common with your customers, certain holidays can help nurture a stronger relationship with your prospects and customers.

Are you particularly patriotic or do you have a tie with the military you want your customers to know about? Choose holidays that will reflect that—such as Veteran’s Day, Independence Day and National Pearl Harbor Remembrance Day.

Or have you noticed an affinity to Star Trek and a lot of Star Trek fans in your target market? You might try a promotion around “Captain Picard Day” or “First Contact Day” (a holiday celebrated to honor the flight of the Phoenix and First Contact with the Vulcans on April 5, 2063.)

Causes are another connection and there are holidays built around these as well. For example, May is ALS (Amyotrophic Lateral Sclerosis or Lou Gehrig’s Disease) Awareness Month and Brain Tumor Awareness Month.

The idea here is to pick a holiday topic, even if it’s unknown, that will spark their interest because it’s a topic or cause they are interested in. There are holidays for almost anything you can think of, so the more you know about your customers, the more you can find holidays that will match their interests.

3)      Keep them interested. You’ve heard it said many times that people want to be entertained. Holidays can keep people interested and entertained.

GKIC member, Dr. Bergh shared in our July 2012 Swipe & Deploy File how he uses holidays for a highly successful referral program that sparked a 300% increase when he changed to using holidays which made his program more interesting. It’s something that keeps his clients excited and wondering what he will do next. Certain holidays have been so popular that his clients look forward to, and anticipate their return.  [Swipe & Deploy Files are included with every No B.S. Newsletter and showcase proven marketing pieces or campaigns for GKIC members to quickly, easily and “legally steal” to use in their own marketing. To receive the No B.S. Newsletter plus $633.91 worth of money-making information, click here.

One way to keep people entertained is to pick official (not made up) unknown holidays that are silly, bizarre, strange, or wacky such as International Audit Month, No Pants Day, National Dog Bite Prevention Week, or Lumpy Rug Day.

4)      Increase your revenue. It stands to reason if you can get more people to pay attention to, open and read your marketing, you’ll have more people come through your door, order your products, use your services and/or respond to your offer.

In our Ultimate Holiday Promotion Swipe File, we show real holiday promotions from business after business boasting impressive response. For instance, Ed Rush used holiday promotions to increase the number of people attending GKIC chapter meetings. He tripled his response immediately. Brett Fogle of Options University used a holiday promotion to more than double response, producing over $237,000 in revenue from a two-week promotion. Here’s something important to note about Brett’s promotion. He used the exact same sales letter and its offer a number of other times, without the holiday theme.  With the holiday theme, it more than doubled the number of registrations over his previous record.

Whenever you need an immediate boost in response, try choosing a holiday from one of the free websites that offers lists of them (brownielocks.com is one you can try), put together a quick campaign, and watch your results pour in.

NOTE:  If you’re looking for the quickest and easiest way to put together an effective holiday campaign that will skyrocket your response, check out the Ultimate Holiday Promotion Swipe File. You’ll be able to tap into proven marketing ideas and immediately create fun, exciting and money-making holiday promotions when you swipe and deploy from the dozens of real examples included.

Plus via our own Holiday Promotion, you can get this now for just $97 PLUS FREE SHIPPING!!! But you’ll have to hurry. This special Memorial Day weekend special ends at Midnight on Monday. Click Here Now To Get This For Just $97

Three Growth Strategies You MUST Apply…

By: Dave Dee on: May 24th, 2013 No Comments

Are you tired of settling for merely “getting by” in today’s economy?… Honestly, many business owners look around them and determine that just keeping the doors open and the lights on is good enough for now… and figure that by doing so and hanging on through the tough times eventually better days lie ahead.

Unfortunately, that’s not how business works.

Like the ocean predator that must constantly move forward aggressively or sink to the bottom a business also must continually advance in
order to thrive.

Consider this list of once-mighty brands who are now a mere memory:  Borders Books, Tower Records, Amoco, Woolworth, TWA, Oldsmobile, and EF Hutton…

Gone.

If you look at businesses and entrepreneurs who remain vibrant and successful, you’ll notice that there are three things they consistently seek out to achieve consistent growth and profit:

1) The BEST Information & Knowledge

Great entrepreneurs know the value of having the highest quality information and knowledge about how to grow a business.

In fact, more secrets to business growth are now being discovered in ONE year than were found out in the previous CENTURY!

How is this possible?

Because NETWORKS have emerged – where everyone is connected and sharing their methods  – and then tryingwhat they learn in new business environments – and reporting back what’s working.

Therefore it’s critical that you “plug in” to these emerging information networks, meetings and seminars where today’s most successful entrepreneurs are hanging out, and learn what’s working from them.

2) Proven, Successful Teachers & Mentors

Interview the top entrepreneurs – the most successful and who’ve made the most money – you’ll notice they ALL have teachers and mentors who were instrumental in helping them grow their businesses.

If you want to get to the next level in your business,then you have to know people already AT that level – so you can learn from them.

But you can’t stop there.

You must KEEP adding teachers and mentors as you grow your company, so you can keep that high-value knowledge coming into your mind,
generating new insights and new opportunities.

3) Off-Site Strategic Planning Meetings

You’ve probably heard the Einstein quote:

“You can’t solve a problem from the same level of thinking that created it.”

Well, you also can’t plan the next level of your business growth when you’re INSIDE of your business.

You have to get outside of your business, and take some time away specifically to plan your next steps for big growth.

Knowing these three strategies is great.

Applying these strategies even better.

But to truly experience transformational growth in your business quickly… WELL …

THAT was never before possible… until now.

FINALLY You Can Experience The Best Information, The Best Teachers, And The Best Strategic Planning Program…

My friend Eben Pagan is doing a live 5-day program called “Accelerate” – and it’s designed to be the ultimate environment to both learn and plan to shift your business into high-growth mode.

If you’re committed to growing your business, then watch this video – it’s full of lessons about what you need to focus on – and it also explains
how you can even get in (if you’re accepted) for 50% off:

“CLICK HERE To Accelerate Your Business Growth”

Watch it, and then apply NOW if you want to learn how to accelerate your business’s growth and profits to a whole new level of success.

NOTE:  Getting away completely to an experience like Eben is offering is the EXACT strategy that Bill Gates … the world’s richest man and founder of Microsoft … took every year in a strategy he called “Think Week.”

He would hole up far away from the office, immerse himself in the BEST advice from a variety of sources and come back refreshed and loaded to bear with a wealth of new ideas for business and operations.

This is a crucial step that most business owners don’t take – a step that costs them massively as they struggle to discover the right approaches, the right insights, the right strategies to grow their businesses.

At Accelerate, it’s ALL there.  And more.

Don’t delay – save 50% and apply NOW:  “CLICK HERE To Accelerate Your Business Growth”

Best Buy’s Tip For Getting Rid Of Money Worries

By: Dan Kennedy on: May 23rd, 2013 3 Comments

In April, Best Buy, who has struggled financially in recent years, announced a new partnership with Samsung.

While Samsung has long had products scattered throughout Best Buy stores, they are paying Best Buy to put their products in the spotlight.

Samsung says that it will open 1,400 “mini-stores” inside of Best Buy stores by the end of June.

Called a “Samsung Experience Shop,” the mini-store will have an entire section devoted to Samsung products such as the smartphones, tablets, cameras, laptops, etc. and will include customer support for Samsung products similar to the “Genius Bar” at Apple stores.

1,400 mini-stores opening within just a couple of months. That is some massive action. And just the first step in Best Buy’s new “mini-store concept” which it plans to expand to more brands and products. The goal is to encourage more store visitors and a higher percentage of them to whip out their wallets and buy.

Moreover, it’s an attempt to move more traffic to their stores and away from online competition.  The basic strategy is to dedicate more space to higher-margin products and eliminate things that don’t sell. As for Samsung, this was a quicker and relatively less expensive way to broaden their retail footprint and move towards providing their consumers what they want which is better customer service.

There are two important strategies at work here. One is the massive action they are taking. The second is something many miss—and that is to focus on the things that will produce the most value.

It’s not uncommon to see big companies roll out a huge, massive campaign like this.

But as an entrepreneur and small business owner, massive action surrounding focused efforts like this – often go undone, even though it’s these types of efforts that can create considerable growth and huge profit. Especially when, like Samsung and Best Buy, it’s focused on things that will increase your business and profits the most.

The past two years, the GKIC Marketer of the Year at SuperConference, won because they took massive action in a rapid focused effort; creating and executing multiple campaigns and taking advantage of multiple opportunities all at once.

For example, this year’s Marketer of the Year winner, Jimmy Nicholas implemented 20+ direct mail campaigns, and in one year’s time, transformed his business and life.  Jimmy took his business, which had lost money for three consecutive years, to a 600% increase in profits.

It’s not just the Marketer of the Year that you’ll see this behavior—and results. If you talk to the most successful business owners, it is this concept of taking massive action that many credit for doubling their incomes (or more) and providing breakthrough business moments.

For those who don’t take this step, the common excuses are that they can’t afford the time or designate the resources to do something like this. Or they are a business of one and “wear all of the hats” and they have their priorities cast in stone.

Virtually every business owner has at least one time when, for whatever reason, they are cash strapped and feel resourceless. And if not money strapped, they are “time strapped” and can’t figure out how to put more hours in the day to get everything done.

The fact is, there is always something you can do. Let me say that again. There is ALWAYS a way to get things done.

Of course, you don’t want to be foolish about spending your time or your resources…because let’s face it, unlike the big, dumb companies, you can’t afford to waste either.

So the first thing you need to do is figure out exactly what you want and where you want to go.

When I meet with clients privately, I discuss the “picture” of their business and life as they want it to be…a few years, five years, sometimes ten years into the future.

One of the things I learned from “Psycho-Cybernetics” is that the human mind needs the destination to navigate and move toward.  The clearer the destination, the better and faster the progress.

You CAN make a lot of headway at a rapid pace in life, but still not be moving toward a destination you want. I know. I’ve done that more than once. So the first thing to do to get your business moving in the right direction is to give careful, serious thought about where you want to go, what you want your business and life to be like.

Once you have that in place, get resourceful and put a plan in place to take massive action in a clear, focused effort on what will produce the highest possible results.

In my book “The Ultimate Marketing Plan” I tell a story of a young chiropractor who was getting ready to open his new practice—with at least a dozen competing chiropractors surrounding his office that were already established. He spent a full month prior to opening his office going door to door.

He knocked on 2000 doors and introduced himself, asking the residents about the area and their health interests and making friends. From the first day he opened his doors and started seeing patients, his practice prospered. In fact, in his first year, it outperformed all the established practices in the area.

A GKIC member strapped for cash is looking into getting an intern from the local college who will work for free, giving her more time so she can implement more in her business. [Not yet a member? Get two months free with our most incredible free gift ever here.]

Best Buy’s new CEO Hubert Joly could have whined and complained and made a lot of excuses about the mess he inherited.  He could have continued to do business as usual and watched Best Buy continue down a losing path. But instead he was resourceful.  Looking at what Best Buy had and what it was lacking, he came up with an innovative and massive campaign  that could provide a huge win for not only Best Buy, but for its vendors and customers as well.

It is inexcusable to be without resourcefulness. This is about character, not cash, nor time.

There are millionaires, multi-millionaires and billionaires that started with nothing. And everyone has the same 24 hours in a day.

Are you going to continue down the same path you’ve been heading, watching others pull ahead while you fall further behind , wondering what happened?  Or are you going to figure out how to take advantage of opportunities and act on ideas quickly, so you can start experiencing the kind of big breakthroughs that will help create the kind of money that buys autonomy?

Click The Picture Now To Discover The 6 Steps To Building A Successful Business

NOTE: If you are feeling overwhelmed and wondering how to take massive action in your business, Eben Pagan, who runs multiple REAL businesses and generates serious 7-figure numbers just released a new report and video which reveals five simple steps you can take TODAY to dramatically increase your productivity.

And because you are reading this, you get it FREE. So if you really want to know how to get more out of your time and resources so you can take the kind of action that leads to major breakthroughs, then I highly recommend you check out Eben’s FREE report and video now by clicking here.

4 Steps To Profitably Marketing & Branding Yourself, Your Product & Your Company

By: Dave Dee on: May 20th, 2013 1 Comment

Remember the film, “Jurassic Park”… where massive monsters from the past roamed free to devour any and all who made the mistake of getting too close?

Great fun. If you were on the “dining”  side of the equation.  But that’s how it goes in the jungle… and often enough, in business as well.

Which brings up a question… ask yourself this:  “Am I a big-dumb-but-happy Dinosaur company?”

If the answer is YES…………………THEN you don’t need to read any further. What you’ll learn here won’t matter a hill of beans…. you’re already too far up the food chain for what I’m going to discuss.

Eat hearty my friends.

On the other hand….

If the answer is NO…………………THEN there’s still hope to avoid some serious mistakes you could be making in regards to the way you look at BRANDING (and marketing) your products and services.

The 4 Steps To Profitably Marketing & Branding Yourself, Your Product and Your Company from my friend and business leader Eben Pagan reveals many strategies and pitfalls at length.

Big-Dumb-Happy Dinosaurs can afford to burn cash willy-nilly…at least for a while, nothing lasts forever. Their reasoning when it comes to branding is purely DEFENSIVE – they’re king of the forest and therefore feel the need to roar as loud as possible to scare away competitors large and small.

That’s NOT the right approach for the nimble, up-and-coming entrepreneur… instead, you want to apply the principles of “Direct Branding” to make your business resonate on a deep, emotional, even primordial level with your prospects.

You see… way back in prehistoric times, today’s lumbering corporate thunder lizards were mere slithering shadows of their current selves… but they grew to gargantuan status through the use of these very same “direct branding” principles.

And the good news for you is that YOU can leverage “direct branding” in YOUR business. It’s all spelled out in the brand new report from my friend Eben Pagan, entitled:

“The Profitable Marketing & Branding Manifesto – How To Market & Brand Yourself, Your Product & Your Business”

Inside, you’ll discover:

>> Why most companies use the WRONG approach to branding when they spend money to market themselves… which does nothing to expand market share and instead could well lead them down the path of extinction!

>> What branding actually is, and how the key ways it works to trigger powerful responses on a deep psychological and emotional level

>> How to combine your direct marketing and branding together… creating a POWERFUL synergy that established an instant and irresistable connection with your prospects… you’ll be able to communicate your messages in a way that’s infinitely more powerful than you ever imagined possible.

>> The secret to leveraging these strategies to acquire MANY more customers, expand your business, and also grow your profits and income!

The report works in tandem with a step-by-step video from Eben where he takes you by the hand through the process of identifying your own brand “hot buttons” and then using the strategies to build your brand and massively increase your sales.

It’s all here, all FREE, and you can get it NOW by clicking here!

Grab it now and discover how you can turn your current business into a awe-inspiring marketing monster!

NOTE: This report and FREE video training will be taken down soon, so click now before you lose your chance to get this information.

Can Barbra Streisand And Seth Rogen Turn You Into An Electrifying Salesperson?

By: Dave Dee on: May 16th, 2013 2 Comments

Have you seen the movie “The Guilt Trip”?

It’s the one starring Barbra Streisand and Seth Rogen where Rogen plays the inventor son who takes his nagging mother on a cross country trip while he tries to sell his invention.

Rogen’s character, Andy, has invented this cleaner which is so safe you can get it on your skin, in your eyes, even drink it and it won’t hurt you.

It took him five years to come up with the formula. He spent his entire life savings manufacturing tons of product (before he sold it.) And then set up appointments with major retailers like Costco and K-Mart to see if they would be willing to carry his product in their stores.

Besides the obvious big lesson here of testing to see if anyone is interested in your product or service before you invest tons of time and money in developing it, there is a great sales lesson in this movie.

You see, watching Andy’s pitch is painful—and while it is exaggeratingly bad, it gives some great clues about what not to do and what to watch for during your own sales presentations.

The reaction of the people Andy pitched his product to reveal clues as to what you should look for to determine if you’re on the wrong track when pitching your own products and services to your clients, customers and patients.  Things such as…

  • Shuffling in their seat
  • Checking their phone for emails
  • Staring at someplace other than you

What made Andy so bad? Well he spent all of his time on the scientific facts of the product—which was pretty boring. In other words, he focused on what HE thought was interesting instead of what his audience would find interesting.

Plus he didn’t emotionally hook his audience.

Once again Andy was focused on what he thought was important instead of what was important to his audience.

For example, Andy thought it was interesting that he was able to find the exact natural ingredients to create a cleaner that was not only safe, but didn’t contain any chemicals. While this is why his product worked, this wasn’t the first thing Andy needed to focus on.

Plus, he failed to find out or ask his prospective clients if they had pets or children that might get a hold of a cleaning solution in their own homes. Can you see how making his prospect think about his or her own pet or child may be in grave danger would hit a hot button?

In the end, with a suggestion from his mother, Andy is able to capture the audience’s attention and truly captivate the Home Shopping Network.

What made the difference?

Andy discovers that the person doing the screening test with him has a pet and a young child. So he shows her a familiar cleaner and asks if she uses something like that in her home, to which she replies “yes.”

Then Andy takes the cleaner he invented, takes the cap off and takes a swig of it right there on camera, asking if she could see the cleaning company whose product she uses doing that with their cleaner.

Would that get your attention?

I know it’d get mine!

The problem is that we don’t always do live pitches right? In fact, for some businesses, you may do all of your business online and may never even engage in live interaction at all.

So how do you look for the signs that you are boring your customers?

Well, tracking the time visitors spend on your web site and watching your videos can give you some indicators for starters.

But there is actually a much better way—something that you can use to make sure you never bore your audience and ensure they connect with you every time.

In fact, it’s the explanation behind why certain entrepreneurs get clients to buy and believe while others are often forgotten and ignored.  And best of all, it’s simple to do, once you understand it.

What’s cool about this is that rather than trying to convince someone your product or service is cool or interesting or superior, it automatically gets your audience to drop their barriers, stop being skeptical, believe what you say and trust your opinion.

In essence, it does what Andy did when he drank his cleaning solution: It taps on a hot button so powerful in your audience’s brain—in a predictable way—that people instantly focus on your message.

And that’s what you want people to do, right?

The reason this is important is because it no longer is enough to have the best product or service.  While fictional, Andy’s invention is a classic example. Who wouldn’t want a solution like Andy’s? One that wouldn’t kill you or make you blind if you happened to ingest it or get it in your eye.

Yet, no one and I mean no one, cared about Andy’s product…until…

Andy identified the way to capture 100 percent of his audience’s attention.

And that is step one.  You need to identify what will capture 100 percent of your audience’s attention. Because in today’s instant gratification society your battling shortened attention spans and an increasingly crowded message marketplace.

As he leaves the presentation, Andy and his mother discuss other ways they can capture 100 percent of his audiences’ attention in the future.

And that my friend is step two. You see, once Andy understood how he could get people to focus on him, he could replicate that and make his sales predictable in the future.  In order to succeed, you need a predictable, replicable way to immediately make a powerful connection with your audience, no matter what new products or services you introduce.

Recently I took a test that helped me to understand how I personally captivate people.  In essence, it helped me to better understand what I bring to the table naturally that helps me earn people’s attention so they want to stay focused on what I’m saying instead of heading to the next shiny object.

I discovered the exact things that make me be able to generate $300,000 in sales in a 90 minute presentation…so I can do these things each and every time—making sales predictable. (Take the test here to find out how you capture 100 percent of people’s attention here.)

In a distracted world, if nobody hears you, notices you, and remembers you, then they won’t be taking action on your message. If people aren’t buying your products or services the way you believe they should be, then take the time to find out what people find interesting about you so you can communicate this more consistently and predictably in order to get them to focus 100 percent of their attention on you.

NOTE:  If you want to identify how you can capture 100 percent of your audience’s attention in a way that isn’t uncomfortable, doesn’t require you to change who you are, and comes naturally, then click here and spend five minutes taking this simple test.

I’ve even arranged for you to get this for FREE. Plus you’ll receive a written report with your results so you can immediately start making every presentation you do—online and offline—focused on the hot button that grabs attention like Andy drinking cleaning solution.

Click here now to find out what makes you fascinating to your audience.

Three Ways To Grow Your Business…Effortlessly

By: Darcy Juarez on: May 14th, 2013 5 Comments

“What’s your fascination advantage?”

That’s the big question around the office these days…

You see, attendees at SuperConference were offered the opportunity to take the first science-based personality brand measurement test that measures your “fascination advantage.”

The benefit of taking the test was to learn how you could use what comes naturally to you more effectively…and effortlessly grow your business.

Those of us who took it received a report which shows how our personality is uniquely hardwired to fascinate customers, co-workers, and colleagues.

Everyone here at GKIC took it (even Dan Kennedy.) And now that we have the results, we are working on how we can use more of our “fascination advantages” to be more effective at what we do.

Developed by Sally Hogshead, the best-selling author of Fascinate and the world’s leading expert on fascination, what makes this test different than other personality tests you’ve seen (and perhaps taken) is that instead of measuring how you see the world, this test measures how the world sees you.

Because as Sally points out, your personality is not only what makes you unique and different, but it’s how you add value. Or I should say how you potentially add value. Because if you aren’t using the things people see as strengths in you, you could be hindering your chances of success.

This is an important point.

And while I’ve learned through trial and error to gravitate towards using my strengths, from reading my report, I realized there were areas I wasn’t capitalizing on.

In order to help explain, I’ll use my own report to demonstrate.

When I took the test, I discovered that I’m the personality archetype called “The Vault.”

This means that one of the ways my personality is most likely to add a distinct value is by consistently delivering and being constant in my words and actions.  In other words, I need to be stable, dependable, and reliable.

Now that tends to feel pretty natural to me, however, not everything was so obvious.  Here are three things I learned that will help you grow your business effortlessly…

1) Don’t make the wrong assumptions. One of the things my report revealed was that I watch and review details carefully. Suggesting that I like to use spreadsheets, I thought the test was mistaken, because actually I hate using them.

Of course, despite my dislike for them, I do use them quite a bit. And when I started thinking about how this test reveals how the world sees me and not how I see myself, it made sense.

While I don’t like spreadsheets, others are fascinated by how I use them to successfully manage details.  Which means I can add more value to our clients by revealing more of how I use spread sheets successfully.

Lesson learned:  Don’t assume that others won’t like what you don’t like or that they will like what you like.

2) Stop hindering your own success.  The problem with modeling certain gurus is that you may be trying to be something you’re not. As a result, you might be turning people off.

For example, my report revealed that “passion” is my “dormant communication trigger.” That means that while I feel passionately about certain people and topics, I don’t gush the way people do that have passion as their primary way of communicating. I’m not highly expressive and tend to be more reserved.

So if I tried to mimic someone who had the primary trigger of passion and excessively raved and praised ideas and people, then I would come across as fake.

3) Start using your personality brand to your advantage when managing your team. My report also revealed how I could get the most out of my team by knowing what their fascination advantages were. (Step four of Sally Hogshead’s five step system for amplifying your fascination advantage as exposed in our blog post, “Yes, You’re Fascinating, But Are You Using It To Your Advantage?”)

By discovering what my team members’ strengths are, I can help place them in roles where they will be most successful. A person who has the primary trait of “passion” for instance will do better in face-to-face conversations and will perform better if I give her more face time and in-person contact.

This will also help me make better hiring decisions, know how to motivate my employees better and build a better culture which will help grow GKIC over time.

If you want to grow your business more effortlessly, discover how to add value through your personality and start leveraging your fascination advantages today. When you do, you’ll not only feel more comfortable and natural in everything you do, but your business will grow faster and easier than you ever imagined possible.

NOTE: Do you know how others see you? If you’d like to start leveraging your fascination advantage today, you have the opportunity to take the same  science-based personality brand measurement test that I took and receive your report for FREE, by clicking here.

Response was so overwhelming at SuperConference, that Sally has created a series of FREE videos on using your fascination advantage.  Plus, THIS WEEK ONLY, Sally is waiving her fee for the GKIC faithful and allowing you to find out what your fascination advantage is. You’ll receive a free report explaining:

  • What your primary and secondary communication triggers are and how to use these to your advantage.
  • What your dormant trigger is (this is what you want to avoid using.)
  • How to use these triggers to be more successful in your business and what you should look out for so you’ll stop hindering your success.
  • A three-step action plan for using your ‘fascination advantage” in your business.
  • How you compare to others who have taken the test.
  • What your next steps should be to improve your results.
  • How to hire and build teams more effectively.

To take your FREE test and receive your FREE personalized report, click on the link below.

FascinationMarketingSystem.com

What Tim Tebow Can Teach You About Marketing…

By: Dan Kennedy on: May 9th, 2013 17 Comments

Lately, the recently waived NFL quarterback Tim Tebow has the media discussing where his next job should be.

He’s one of the most talked about players in the NFL. And whether you love him or hate him, you’ve probably talked about him too.

What’s interesting is how this player who has shown less than spectacular results in his NFL career, is one of the most popular players, not only in the NFL, but perhaps in the history of the NFL.

When Tebow arrived in New York, there was plenty of fanfare. There were billboards that welcomed him. Sandwiches were named after him.  And his jersey was one of the top sellers in the league before he even made his first snap in the NFL.

The question is why?

Over the past decade or longer, there certainly have been football players and coaches that have had far more success who never made it to the spotlight…and the money, the way Tebow has.

To prove my point, yesterday a football coach by the name of Larry Kehres stepped down as the head coach of Mount Union college. During his 27 year career, he has coached 359 games.  His record is three games ending in a tie,  24 games ending in a loss, and an incredible 332 games resulting in wins. And he won 11 Division III national championships.

He is the most successful football coach of all time, yet most people have never heard of him.

There is a lesson here if you look for it. What made Tebow into such a media sensation? What has made him one of the most talked about players of all time? And what has kept Kehres relatively abscure and unknown?

He’s an underdog. He’s likeable. He has a personality that is consistent and unwaivering.

One comment from a writer sums it up, “In America we love the story about the little guy. The guy who people believed couldn’t get the job done and then finds his way to do just that, and in dramatic fashion.” And this is what makes Tebow so memorable.

It’s an important point and one that Dave Dee made at SuperConference this past week.

If you tuned in to SuperConference via the web Saturday or were at the event itself, you heard Dave reveal the precise steps to take to dominate your market and transform your business.

You may have missed it when Dave revealed this secret during his presentation…

It came right at the beginning of Dave’s talk when discussing my number one recommendation for client retention – the print newsletter.

During his discussion of newsletters, Dave shared GKIC reader’s favorite part of the No B.S. newsletter.  You love to read the stories and political rants I write at the beginning of the newsletter… about what “pisses me off.” (I believe those are the words Dave used.)

This “reader favorite” is what has allowed me to keep customers hanging around for years.

Here’s the thing. The information you provide your customers won’t keep them for life. But the clue I’ve given you here is what keeps people coming back again and again and gives your business longevity.

In fact, adding a consistent personality to your copy is my number one copywriting secret that most marketers will never know.  It’s provided me with the privilege of keeping  customers for decades.

But it’s not just in your copy where you will benefit from capitalizing on your personality.

If you want to make your products and services more memorable and add longevity to your business, you have to inject it into everything you do.

In Florida there is a deckhand on a ferry boat named BJ Hart. Hart is a real character. He jokes with passengers, salutes people, sings, dances and is in my mind a big reason why the ferry, which is in danger of going under, is still operating. People ride the ferry just to see this guy.

Now I’m not saying you have to be the underdog like Tebow or sing like Hart or go on a political rant like I do, but you do need to develop consistent  interesting character.

Because if you’re going to go to the trouble of getting a customer, you want to keep them for life. And if you don’t inject personality into your business, then you’ll keep customers, clients and patients for maybe a couple of years. But if you want to keep them for life, you better figure out what Tim Tebow already knows—that to be memorable requires personality.

NOTE: Personally, after being in business all these years, not much gets my attention. I’m not easily impressed and it’s rare for me to proactively push myself into collaboration with someone. However next week, you’ll have the chance to see something new that was so different and memorable that I took the initiative to get involved.

Watch your inbox next week for a free video series that will show you how to use your personality to stand out, intrigue, attract, and be memorable. It’s something I believe you’ll find as intriguing and interesting to talk about as Tim Tebow.  Which is saying something.  And a good reason why you should tune in.

Yes, you’re fascinating, but are you using it to your advantage?

By: Dave Dee on: May 7th, 2013 8 Comments

Last week, I was in Orlando emceeing and presenting at GKIC’s SuperConference. The room was full of the most ambitious, most successful entrepreneurs—the ones that make things happen—who had spent their money and, more importantly, their time to continue learning.   Remember that school is never out for the real pro…no matter what level you are at.

I got the privilege, among those who attended, to be the very first to see Sally Hogshead’s special presentation on how to attract more customers and money using your “fascination.”

Sally showed how she used “her fascination” to go from making $3000 to $30,000 per speaking engagement…and how we could use our “fascination” to increase our fees for our products and services substantially too.

She said, “Your personality is your most valuable asset” and taught us how to use what makes us fascinating to help us stand out in our market place.

Sally pointed out that when all things are equal, whichever thing, person, product, business, service, etc. is the most fascinating will always win.

To demonstrate, she told a story about going on a ride at a theme park. There were two options: a green ticket or an orange ticket. The difference, she was told was “the orange ticket was the more intense and exciting ride and had more thrills. The green ticket was for those who wanted a milder, less intense version of the ride.”

The lines were not only much longer for the orange ticket ride, but the people were visibly and audibly excited in the orange-ticket holder line. On the contrary, in the green-ticket holder line people were subdued and looked kind of bored.

After riding the orange ticket ride, Sally decided to see what the difference was, so she rode the green ticket ride. She discovered that the rides were exactly the same!

So even though the rides were the same, the orange ticket ride held more fascination.

Which type of ride are you supplying your prospects and customers? An uneventful one or an exciting one? If you think you could inject more life into your marketing and business please read on. I’m about to give you 10+ years of research into a few short paragraphs.

You see Sally showed how you can make yourself and your business into the “orange ticket experience” by using what she calls your “fascination advantage.”

The key according to the more than ten years of research that Sally did, are the seven different modes of “communication triggers” which define your “fascination advantage.”  These triggers are: Passion, Trust, Mystique, Prestige, Power, Alarm, and Rebellion.

One of those triggers is your most natural trigger.  You also have a secondary trigger. In all, there are 49 different combinations. And one of these is your “fascination advantage.”

For example, someone who has a primary trigger of power and a secondary trigger of prestige has the personality archetype called “The Maestro.”  Maestros lead with command and earn respect with higher standards.  Their strengths are that they are ambitious, admired, focused, respected, competitive and results-oriented.

The more you build your company around the strengths of your natural trigger, the more successful you will be. Because you are truly unique and no one can imitate you. Which means the greatest value you can add is to become more of yourself.

In fact, Sally’s studies show that when you find ways to accelerate and amplify your fascination, your ideal client’s brain enters into intense focus, almost as if they are spell-bound. This changes their brain and will get them to automatically think “yes” instead of “no,” causing them to go to greater lengths to work with you.

For instance, if you are a “Maestro”, you would focus on targeting people who are decision-makers that want better results. By focusing on your “fascination advantage”, in other words doing more of what comes naturally to you; decision-makers who want better results will be drawn to you.

Sally’s five step system for doing this is to:

1)     Identify your own fascination advantage. (To discover your fascination advantage for FREE, stay tuned)

2)     Fascinate your audience in nine seconds or less. The average attention span in now nine seconds, which means in order to win over your prospect, customer, client or patient, you have to zero in on your fascination advantage in nine seconds or less. For example, if your advantage is prestige, then your prospect wants respect and results. You would fascinate your audience by over-delivering.

3)     Communicate your highest value with the “Golden Triangle.” The three sides of the Golden Triangle represent: the need or problem your client needs solved, the opportunity your product or service has that allows you to solve the need, and your fascination advantage which is how you are most likely to add distinct value.

4)     Optimize your team. Sally says that to optimize your team, you don’t want to hire people that are like you. Instead you want to hire people that will add what you need and compliment your fascination advantage with their own fascination advantage.

5)     Fascinate long-term to create lifelong clients. Think about some of the companies or people that continue to be fascinating such as Apple and Warren Buffet. By focusing on their “fascination advantage”, they continue to lead their field.  Using your fascination advantage long term causes loyalty and an audience willing to pay more for products and services.

Your personality is your ultimate asset. In fact, in many cases your personality doesn’t just add value, it IS the value. The higher income you want and expect, the more it’s about who you are and not what you do.

NOTE:  To take your the fascination test and receive your FREE personalized report, click on the link here.  www.FascinationMarketingSystem.com

 

When Should You Charge And When Should You Give It Away?

By: Darcy Juarez on: May 2nd, 2013 4 Comments

With Mother’s Day approaching, I saw an unusual, but clever gift designed specifically for the stay-at-home mom…

Knowing that many stay-at-home moms feel undervalued, salary.com lets you generate a “paycheck” for moms based on the number and age of children, duties, etc.

Although the check isn’t real, it’s designed to elevate the mom’s worth.

Like moms, business owners often have a hard time evaluating their true worth. As a result, sometimes they give things away when they shouldn’t and are hesitant to give things away when it makes sense.

Today, I’m going to address something that every business must consider at some point…and that is when to give things away for free.

It’s a tricky tightrope.  You don’t want to undervalue your work and portray your product or service as having little worth. And, of course, an item that’s given away for free is sometimes viewed by the recipient as having zero value. Another problem is that by giving it away, you might only attract those who want the cheapest thing that might solve their problem. Additionally, you might attract people who take advantage of you.

So the question is when is it okay to give it away and when should you charge?

When it’s okay:

When it helps you build a relationship:You have a product or service that you know will help your clients, customers or patients…if you could only get them to buy it.  If you are trying to get people in the door and start building a relationship with them, and you have backend products and services, you might consider making “an offer they can’t refuse.”

Do this by offering free products or services attached to what you are selling.  For example, let’s say you own a car repair shop and someone comes in for  some repair work or an oil change. You want to keep him as a customer, so you offer a service plan for $59.00 that gives him one free oil change, free refills on fluids such as windshield wiper fluid, priority service when he needs a repair, free shuttle service when he needs a repair, and free beverages and snacks while waiting.

The value of the free incentives can help make this a “no-brainer offer” for someone who is on the fence.  You know that because he has your service plan, he will return to you to get service versus taking his car somewhere else. Plus, your service plan will allow you time to build a relationship, market to him (because now you’ve captured his contact info and gotten “permission”) and prove that you provide great service.

When you want clients to demonstrate you can deliver: Unfortunately, our society is more and more distrusting. It is easy for anyone to slap up a website or a blog and say they are in business. That means when they come across your business, they may be skeptical and wondering if your solution will really work.

Creating a free solution that will demonstrate your value and deliver a successful outcome can build that trust.  For example, we currently give away our Fast Implementation Bootcamp to GKIC Members. This allows members a way to test a live event, our systems and coaching all at once. Once attendees experience success from something they learned at Bootcamp that encourages them to try our other resources, attend events and participate in our coaching programs.

When you want to give back: While not everyone will agree, many believe there is a social obligation to give back. Most likely you’ve had mentors or had people help you out with free advice on your way up in your business.  Giving free advice to young people or people on their way up is a great way to give back and will often come back to you ten-fold.

Most people are genuinely looking for advice and not a hand-out, however that said, I do recommend you listen very carefully when someone is asking you for free advice. Do they want you to do the work for them or are they just asking for guidance? For example, someone that says something like, “Could you do this for me just this once since you have so much experience…”  Or “If you have an overflow of clients you could refer me…” are telltale signs that the person probably isn’t willing to do the work or the marketing for themselves.

When it’s not okay:

When you’re offering professional services: If you offer a professional service such as copywriting, financial advisor, etc. then you should charge accordingly. If your plumber, doctor, or auto-repair shop wouldn’t give it away than neither should you. Think of it this way. You might bake some cookies and give them to your kid’s school for a PTA fundraiser, but you wouldn’t bake dozens of cookies, package them up and give them away free to your local grocery store so they could make a profit on them.

When it diminishes your valued customers: You must be careful to not train your customers to wait for free offers.  Here at GKIC, when we have events, the people who sign up first get the best deal. Period. Not only do they pay the least expensive price, they get the most bonuses. What I mean by that is that if we offer a free bonus as an incentive at a later date, the people who initially sign up, get that bonus too—even though they’ve already registered. This helps to encourage people to sign up early to get the best deal.

While these are just some guidelines and don’t address every situation, following them should help you feel better about when you should and shouldn’t give things away for free.

What are some of the “rules” you follow about when it’s okay to give something away and when you should charge?

See you next time…unless I figure out how to automate that too,

Darcy Juarez

Automation Expert GKIC

NOTE: Mothers spend a lot of time giving, so in the spirit of Mother’s Day we are opening the “virtual doors” to SuperConference and giving you FREE LIVE access to a very special presentation by Dave Dee.

If you are ready to break free and move your business into the prosperous realm you’ve seen others enter, tune in THIS SATURDAY, May 4th at 2:55 PM Eastern to discover a few key systems that will enable you to:

* Create positive choices for you and your family…

* Provide the autonomy to work when you want, with whom you want, where you want, and making the income you want

* Develop the business and the lifestyle you desire and deserve…

Then don’t miss Dave Dee’s presentation entitled:

“The No B.S., High-Intensity 12 Week Market Domination Blueprint: The PRECISE Steps You Need To Experience A Radical Business and Life Transformation”

Remember this is our gift to you and there is absolutely no charge.

All you need to do is click the link below to let us know you’ll be attending and we’ll save your spot and get you all the information necessary.

“Yes, I’ll Be There!”

Don’t miss out on this one-time-only chance to catch this LIVE presentation at SuperConference!

Are you an ‘indentured servant’ to what you’ve been conditioned to believe?

By: Dan Kennedy on: April 30th, 2013 1 Comment

“Indentured Servants Who Broke Free”

That’s the headline of a small section in Forbes May issue.

Highlighting entrepreneurs who served as apprentices before striking out on their own, the choice of the words, “indentured” and “broke free” is a reminder why you own your own business…

To not have anyone tell you how to do things, to be independent and in total control.

To be able to do business on your own terms.

That’s what you want, right?

The dentist that closes at 3:00pm on Tuesdays so he can go watch his kid’s baseball games. Or the info-marketer who does what he does so he can travel and do business from anywhere in the world. Or the mompreneur who likes her two-minute commute to her home office and works her schedule around her kids.

Personally, a close rival to the fascination I get from turning the words I write into money is the autonomy I have.

Having the freedom and independence to work where I want, when I want, how I want and with whom I want is one of the main perks for doing what I do.

As an entrepreneur and GKIC member, it’s an important idea for you and one of the biggest reasons for doing all the stuff we teach here.

Of course, doing business on your own terms is a marketing strategy in and of itself. (This strategy and the 19 autonomy factors are discussed further in Absolute Autonomy Blueprint.)

I do things in my business that others say would be “impossible” for them to do. For example, I only answer my mail once a week and if you miss that window, well you might have to wait a week or more to get a response from me.

I don’t do email or carry a cell phone. I use a fax machine to communicate.

I require clients to come to my office to meet with me. If they want me to come to them, I require a private plane and won’t fly on commercial airlines.

People give me all kinds of reasons why that “can’t” or “won’t” work for them. But let’s be clear about one thing. You’ve been conditioned to believe that you should be available to your clients or customers or patients 24/7. And the idea of not being readily and immediately available to them is in deep conflict with what you have been taught.

You’ve likely received pushback too…with people saying things like, “What makes you think you can close your shop early?” or “Do you really think the world is supposed to revolve around you?”

How available you are to clients, customers and patients is just one example of where you may be doing business on someone else’s terms instead of your own. I could of course list dozens more. But the truth I want you to get to is that the pushback you receive when you decide to do business on your own terms comes from people who have a problem with you having that kind of freedom.

In fact, if you are successful at all, if you are in control at all, everybody else who isn’t successful or isn’t in control or who doesn’t have the freedom to set their own schedule will have a problem with that. But that is their problem.

When you have worked hard, been responsible and smart about things. When you have invested in yourself and your business and created good marketing, you are entitled to independence and control. If you go to the lengths required to deliver exceptional service and quality, you deserve to be able to set up your business the way you want.

Examine all the beliefs you have about why your business is designed the way it is.  By constantly exploring all the options you have, you might be surprised to find that what you’ve been conditioned to believe is the only way to do things is not really the only way.

Think about why you do things the way you do. Whether it’s the hours you operate or how much you charge or who you sell to or how you deliver your products or services…be open to all the options you have—and realize you’ve earned the right to make the choice.

NOTE: If you’re like most business owners, you’re perhaps a bit frustrated with how fast time flies and how long it takes to lay down even the simplest foundations of business success.

A bright and prosperous future beckon… if only you could make the time to put in place a few key systems that would enable you:

* To create positive choices for you and your family…

* To provide the autonomy to work when you want, with the customers you want, and enjoy the income and time you want…

* To create the business and the lifestyle you desire and deserve…

If that sounds good to you, then I have some GREAT news!

This coming Saturday, May 4th at 2:55PM Eastern time, we’re opening the “virtual doors” of the SuperConference to give you LIVE access to a very special presentation by Dave Dee entitled:

“The No B.S., High-Intensity 12 Week Market Domination Blueprint: The PRECISE Steps You Need To Experience A Radical Business and Life Transformation”

Best of all, this is totally FREE and our gift to you.

All you need to do is click the link below to let us know you’ll be attending and we’ll save your spot and

get you all the information necessary.

“Yes, I’ll Be There!”

Don’t miss out on this one-time-only chance to catch  Dave’s presentation at SuperConference LIVE!