Small Business Marketing | Marketing for Small Business

Another specific idea or process that you can use to promote, to market yourself, your products, your services or your small business is an ‘organized presentation.’

There are some problems that we have to deal with today in communicating with people.

First is a thing called the attention span. There is NONE. It’s very important for you to know that. Many years ago during a Super Bowl there was a big event that happened in television for those of us in marketing. It was the 15-second commercial instead of the 30-second commercial.

There are several reasons why this was done.

1. They could get more commercials in per hour than they could obviously before.
2. Although the 15-second spot will cost more per second than the 30-second spot does, the 15-second spot in dollars cost less than the 30-second spot so some advertisers who could not before afford television advertising now can afford television advertising, which makes the pool of perspective advertisers bigger.
3. This is really an interesting reason why it was done. It was because of the declining attention span of the American public.

Think about it. How many TV watchers have a remote control for their TV?
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