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Bill Glazer

Exploding the Response of Your Direct Mail

by Bill Glazer12.15.2009
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This is the transcript from an interview Bill Glazer did with Keith & Travis Lee:
What we are going to be talking about today is a particular type of strategy, although it’s very, very far reaching, which is involved with the use of my favorite media that there  is by far and away is direct mail. [...]

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What the Sam Hill is an Information Marketer?

by Bill Glazer10.01.2009
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In case you’re wondering, Karen and I don’t indulge too often. We just don’t find we need to spend money frivolously and we have a very happy life with our 2-children and Chocolate Lab…Homer.
We do like to take a least one nice trip every year. We’ve practically traveled all over the world.
But one thing that [...]

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The 5 Elements of a Good Direct Response Ad

by Bill Glazer09.28.2009
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This is my quick checklist of ESSENTIAL Elements of a good direct response ad
1.) REASON FOR ADVERTISING other than your desire to get customers or sell something. BIG NEWS (other than announcing a new logo), BIG IDEA, a breakthrough solution to somebody’s problem. The biggest reason for advertising failure is advertising just because you need [...]

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What’s Your #1 Job?

by Bill Glazer09.24.2009
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I had a recent consulting call with a client. I asked him about his progress on what we talked about during our past call and he reported that hardly anything got done because he had a lot of other things to do in running his business and was constantly being interrupted by employees with questions [...]

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Bill Glazer Shares 7 Small Business Marketing Tips About Offers

by Bill Glazer09.23.2009
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You should have one! Never, ever fail to make a specific offer or offers, and have a clear call to action. So much bad advertising fails to tell the reader/listener/viewer exactly what is expected of them, what to do next, and how to do it, in clear terms. Most ends vaguely: here’s where we [...]

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How Gene Simmons Can Put Your Small Business Marketing On Autopilot

by Bill Glazer09.17.2009
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Celebrity P-O-W-E-R!
I first learned about the power of celebrity from Dan, but I really didn’t fully embrace it until I saw it with my own eyes. Dan has often used his client, Guthy-Renker, as an example of how they have become the ‘top dog’ in the infomercial world by using famous celebrities such as Victoria [...]

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Hey….Don’t Forget Space Ads in Your Small Business Marketing

by Bill Glazer09.17.2009
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Let’s talk about newspaper and magazine advertising which is commonly referred to as “Space” advertising.
In many ways, this form of advertising is one of the harder media to make work in small business marketing. Mainly because it typically is a rather costly media and depending on the size of your transaction, it can be very [...]

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3 Common Habits Of Successful Entrepreneurs

by Bill Glazer09.14.2009
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As you might imagine, with tens of thousands of GKIC Members and actually working first hand with nearly 200 people in Peak Performers, VIP-Mastermind, Info-MASTERMIND and my personal clients, I see a lot and learn a lot about Entrepreneurs. I was thinking the other day about the traits that the most successful ones have in [...]

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Increase Your Sales By Making Your Prospect “Nervous”

by Bill Glazer08.25.2009
Bill Glazer

Have you ever had a brief encounter with somebody famous? Almost everybody has at least once in their life. How did you feel? Excited? But maybe also a bit tongue-tied and nervous?
To at least some degree, you too can and should be creating this same kind of feeling in the minds of your customers and [...]

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How to Use Two Simple Words to Immediately Get More Money Out of Every Customer

by Bill Glazer08.22.2009
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What small business marketing technique, that is only two simple words, can get you more money? It’s simply…saying “Thank you”.
I bet you might be thinking, “Saying thank you to our customers for their business is not any big secret. What are you trying to pull here?” Ah…just hold your horses and I think you’ll see [...]

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