When I, Chris Cardell, do seminars for business owners who are new to my work, we’ll often have 500 entrepreneurs in the room. When I ask them to raise their hands if they currently advertise (in newspapers, magazines etc) we’ll normally see 450 hands go up.

I then ask the audience to keep their hands up if they’re certain that their advertising is working.

About 100 hands stay in the air.

Unbelievable. But true. Around 80% of business owners have no idea whether or not their advertising is working.

So why do they do it?
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