With its 400 million strong active userbase, Facebook is a goldmine for marketers. By building out a compelling Fan Page, driving targeted traffic to it and creating buzz, you can easily create measurable results for your business.

When a potential fan clicks on to your Facebook Fan Page, your goals are to (1) immediately grab their attention and make them feel they are in the right place, (2) inspire them to become a fan, (3) draw them in to engage with your page and (4) keep them coming back – often called “stickiness,” in other words, your fans keep coming back to engage with your page.

Facebook Fan Pages are (currently) the only feature fully indexed by Google. By inserting keyword-rich text throughout your Fan Page and updating regularly, you can create tremendous search engine optimization.

Using Facebook’s Social Ads, you can then drive very targeted traffic from the entire Facebook site directly to your Fan Page.

Following are ten elements of dynamic Facebook Fan Pages that will help you stand way out and keep your fans coming back for more!
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