Russell Brunson reveals dozens of ways to get targeted traffic to your site.  Just choose the methods you like best and create a traffic powerhouse that will build and sustain your business in any economy.

Almost every time I tell someone that my company name is DotCom Secrets, one of the first questions is, “Well, what is the big secret then?”  I now know how Victoria must feel every time someone walks past one of these stores or sees their ads.

So, what is the big secret then?  What is the “Dot Com Secret” that gives the ability to normal, ordinary people like you and me to make insane amounts of money online in record speed?

Is it because we’re really smart? (I can answer that one quickly because I know a ton of guys making a killing and most wouldn’t have graduated college even if they had tried).  Is it because we have really cool products?

Again, this one isn’t true either – some of the worst products make the most money online.  So is it because of a great sales letter or killer graphics?  Again, the answer is no.  A sales letter without this secret is completely lifeless.
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I have a close friend who makes over six figures a month online – well, he used to until about a year ago, then it started to drop dramatically.  I used to warn him every time I saw him that he needed to change his ways or else some day it would come back to haunt him.  He told me not to worry because he knows how to drive a lot of traffic through Google PPC and because of that he’ll always have traffic, visitors and money.  

The warning I kept giving him was simply this, “Don’t stop driving new traffic to your site, but you need to focus more time selling to your customers and visitors who have already come to your site and already know who you are.”

His fatal flaw was that he was so good at generating traffic he would never email his subscriber and buyer lists again to sell them more products.  His profits came from the quick sale, not the long term.  

Now, as Google and the economy keep changing, he’s watching his profits quickly disappear and all he has to show is a list of people who, at one time, came to his site but have forgotten who he is and they aren’t buying from him anymore.
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