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Adversity

No Magician Has a Greater Power Than Yours

by Dan Kennedy11.12.2009
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When you get your wake-up call at some Disney hotels, you hear something like: “It’s 7:00 A.M., have a magical day in the Magic Kingdom.”
No need to rely on Disney or anybody else to give you a magical day. You can create them for yourself at will, in your small business marketing or your [...]

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Unique Selling Proposition vs Dumb Slogans

by Dan Kennedy10.06.2009
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I was reading an extensive survey to measure the impact of advertising slogans. Among the slogans and advertising tag lines for 22 of the biggest U.S. advertisers, only 6 were recognized by more than 10% of the consumers surveyed.
In other words, not even 1 out of 10 consumers could correctly identify 90% of the slogans. [...]

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The Renegade Millionaires’ Simple Litmus Test 

by Dan Kennedy09.30.2009
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The job site CareerBuilder.com reports that 1 in 5 employees admits to giving bogus reasons for coming to work late. Some of the best are:

I dreamed I was fired,so I slept in. When I woke up I realized I was dreaming so I hurried in.
I went all the way to the office before realizing I [...]

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The Top Secret to Success They Don’t Want You To Know

by Dan Kennedy09.29.2009
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There is a tendency amongst authors writing about “success” as well as entrepreneurs, small business owners and CEO’s telling their success stories to be warm ‘n fuzzy and present classically popular ideas palatable to the largest number of people. To say that nice guys win. That having a positive attitude and drawing little smiley faces [...]

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What’s Your #1 Job?

by Bill Glazer09.24.2009
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I had a recent consulting call with a client. I asked him about his progress on what we talked about during our past call and he reported that hardly anything got done because he had a lot of other things to do in running his business and was constantly being interrupted by employees with questions [...]

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Pity the Foolish Small Business Owner

by Dan Kennedy09.22.2009
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Any moron can make money with new media where only little folks play.
But when the big, dumb, brand advertisers arrive – as they have in PPC advertising – the media cost skyrockets and that’s that. This should never be a sudden surprise – or a gradual one, either – to anybody with even small quantities [...]

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When Things Don’t Go As Planned

by Dan Kennedy08.26.2009
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The moral of Earl Nightingale’s greener pastures story is, nobody’s business or life is perfect, and the most perfect of another’s situations is rarely as good as it seems from afar.
It would be dangerous to trade, even with the person you might envy most, based only on observations from a distance. It’s usually better [...]

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