Advertising

How To Make More Money Being a “Marketer” NOT a “Doer”

By: Dan Kennedy on: March 13th, 2015 6 Comments

“The easiest way to attract a crowd is to let it be known that at a given time and a given place someone is going to attempt something that in the event of failure will mean sudden death.”- Harry  Houdini I’ve often said that you’ll earn far more money once you realize being the best at what you do, is far LESS lucrative than being the best at marketing what you do. When the jewelry[…]

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How To Attract Customers Like It’s Black Friday All Year Long

By: Dave Dee on: December 9th, 2014 1 Comment

Whether the economy is good or bad, up or down, every year the holidays attract consumers ready and willing to spend money. It’s not surprising to see consumers spending a wad of cash without question. They splurge, are happy about spending money, and flock to retail stores and online without being persuaded to do so. In fact, in the U.S. it is not uncommon to hear about friends or family who have made it an[…]

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Make Profits Appear Before Your Eyes With These 3 “Magic Tricks”

By: Dave Dee on: December 4th, 2014 2 Comments

There are a lot of similarities in magic and business. (Tweet this!) When I do a magic trick, people often tell me they always wanted to be a magician but don’t know how to go about it. Now that I do more business building than magic tricks, people tell me they want their business to be more successful, but are unsure of what they need to do to make it so. Some other similarities… People[…]

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Still The Best “Big Darn Secret” I Use To Make Serious Money

By: Dan Kennedy on: October 10th, 2014 5 Comments

Words matter. One of the things many people wonder about is what I do that can possibly justify fees of $18,800 to (more commonly) $100,000 to write an ad, sales letter campaign, video script, TV call to action, etc. The answer is simply that “words matter” and I’ve gotten good at picking and combining words that sell. I have a little, internal alarm bell that goes off when I hear or see “turn off words”[…]

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Programming for Success

By: Lee Milteer on: September 23rd, 2014 3 Comments

Over the years I’ve had many people ask me about being best friends with Dan Kennedy. They want to know what the common denominator is that makes us friends. The truth is we are both very introspective. We enjoy analyzing what makes things work and why things don’t work.   Dan and I strongly believe that the quality of your mindset and beliefs determine how successful you will become in the entrepreneurial world. If you don’t have a good[…]

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The Unsung Causes Of Failure In Small Business

By: Darcy Juarez on: May 6th, 2014 5 Comments

I just finished re-reading Making Them Believe by Dan Kennedy and Chip Kessler. Based on the advertising, marketing and promotions of Dr. John Brinkley, it dissects the 21 principles drawn from Dr. Brinkley’s advertising. At one point in the book, Dan Kennedy discusses the Dr. Brinkley idea that impresses him the most. He says it’s impressive because it is very common to find entrepreneurs doing just the opposite. In fact, since the beginning of Dan’s[…]

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Is This Media Really Dead?

By: Dan Kennedy on: February 15th, 2014 10 Comments

“The reports of my death have been greatly exaggerated.”—Mark Twain There’s a lot of B.S. out there about newsletters. The declaration by several bloggers that “Newsletters are Dead,” is not only a huge misguidance, but an expensive piece of advice to follow. Considering that 50%-70% of my private clients have grown out of my newsletter base—deciding to follow this advice and give up my print newsletter would cost me a substantial fortune. Tell this to[…]

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Are You Making This Professional Practice Advertising Mistake?

By: Darcy Juarez on: February 11th, 2014 4 Comments

Selfie Olympics. Have you heard of this? It surfaced in January when the impending 2014 Winter Olympics and the “selfie” trend of taking a photo of yourself, inspired a new social media trend. A competition called “Selfie Olympics”, people are competing with each other to see who can post the most outrageous “selfie” online. Why are selfies such a big trend? Professor Cary Cooper at Lancaster University says, “Selfies are a modern day form of[…]

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5 Underdog Moves You Can Make to Blowout Your Competition

By: Dave Dee on: February 4th, 2014 2 Comments

While many people thought last Sunday’s Seattle Seahawks-dominated Super Bowl game was a disappointment and a bore; there was something great about the game that you can’t ignore… The underdog won and won big. In fact, according to point spread history from VegasInsider.com, their victory was “the most lopsided win ever for a Super Bowl underdog.” I think the reason many people root for the underdog is because they can relate to feeling like an[…]

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8 Ways To Make Your Product Or Service Stand Out From The Competition

By: Darcy Juarez on: January 16th, 2014 6 Comments

It turned the worst and last, little no-name hotel in Las Vegas into one of the largest and most successful hotels on the strip. And it’s one of my favorite Dan Kennedy marketing stories (as related in Dan Kennedy’s Magnetic Marketing program.) You see the owner didn’t have a tremendous amount of money to do advertising at the time so he couldn’t compete with the larger hotels that used billboards, television and full page ads[…]

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