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Advertising

How To Get Your Point Across by Answering 4 Simple Questions [VIDEO]

by Mike Koenigs02.12.2010

This video featuring Mike Koenigs, co-founder of Traffic Geyser, addresses how to get your point across to the 4 different personality types by answering 4 simple questions.
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Video Recap of the OUTRAGEOUS Academy and Workshop

by Mara Glazer01.20.2010

At last weeks event, The OUTRAGEOUS Academy and Workshop, over 600 determined and driven entrepreneurs learned OUTRAGEOUS Advertising strategies that will help them to achieve OUTRAGEOUS results in their business.
Set aside 8 minutes to watch the video below, and we will share with you a recap of everything you missed.
To find out how you can [...]

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Entitlement vs. Initiative

by Dan Kennedy10.05.2009
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I have a particular philosophy about entitlement vs. initiative.
This has always kept me oriented toward self-help; towards resourcefulness; towards responsibility, thus providing me with an exceptional level of control. (Imperfect, but exceptional.)
I was in an Italian neighborhood recently. An old Cleveland neighborhood originally populated by Italian immigrants, still populated by a lot of first generation [...]

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Who Pays $600 for Jeans? Evidence of Mass Affluence

by Dan Kennedy10.02.2009
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Historically, free standing inserts in daily newspapers tended to advertise discount tax preparation services, furniture sales, K-Mart, Wal-Mart, Payless Shoes, a chiropractor’s office, an auto repair shop.
Recently, in a daily newspaper, I found a slick, full-color, 4-page insert for a ‘private lakefront community’ with a Jack Nicklaus golf course, homesites starting at $200,000.00, boat slips [...]

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The 5 Elements of a Good Direct Response Ad

by Bill Glazer09.28.2009
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This is my quick checklist of ESSENTIAL Elements of a good direct response ad
1.) REASON FOR ADVERTISING other than your desire to get customers or sell something. BIG NEWS (other than announcing a new logo), BIG IDEA, a breakthrough solution to somebody’s problem. The biggest reason for advertising failure is advertising just because you need [...]

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Create Marketing Fireworks by SUCKERING ‘EM IN

by Dan Kennedy09.25.2009
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“SEX.”
“OK, now that I have your attention, let me talk to you about financial planning.”
This is an ad gambit as old as the hills. Call it whatever you like: lying, bait ‘n switch, trickery.
You yell out one thing to grab attention, then switch to an entirely different subject once you have eyes and ears. Sometimes [...]

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Bill Glazer Shares 7 Small Business Marketing Tips About Offers

by Bill Glazer09.23.2009
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You should have one! Never, ever fail to make a specific offer or offers, and have a clear call to action. So much bad advertising fails to tell the reader/listener/viewer exactly what is expected of them, what to do next, and how to do it, in clear terms. Most ends vaguely: here’s where we [...]

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Pity the Foolish Small Business Owner

by Dan Kennedy09.22.2009
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Any moron can make money with new media where only little folks play.
But when the big, dumb, brand advertisers arrive – as they have in PPC advertising – the media cost skyrockets and that’s that. This should never be a sudden surprise – or a gradual one, either – to anybody with even small quantities [...]

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Is Dan Kennedy Anti-Brand? The Surprising Answer

by Dan Kennedy09.21.2009
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This post, I’ll address a question I get confronted with a lot, about “branding” – the tough guys pointing out that I rail against branding yet obviously engage in brand-building myself.
Actually I’m not “anti-brand” at all, and as you can observe, have diligently turned myself into a personality brand (go ahead, Google ‘Dan Kennedy’ and [...]

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How To Rob People Legally and Leave ‘Em With a Smile on Their Faces

by Dan Kennedy09.18.2009
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A past issue of the Sunday New York Times included this article, headlined:
IS THIS CREAM WORTH $500.00?
Although I’m sure it was not the reporter’s purpose she prepared a marvelous marketing tutorial.
What’s in a name?
The company behind Deep Repair Facial Serum, Z. Bigatti, “a name that might conjure images of Milanese scientists…” – the owner, [...]

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