Glazer-Kennedy Blog » Celebrity

From the category archives:

Celebrity

EXCLUSIVE Info-SUMMIT Interview with George Foreman

by Mara Glazer11.06.2009

Two-time World Heavyweight Champion, George Forman was the celebrity speaker at this years Info-SUMMIT in Atlanta. He took the stage yesterday, wowing the audience with his stories of dedication and hard work ethic (and not to mention his humor and charm).
After his session, I had the pleasure of conducting a short interview with him. [...]

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Who Pays $600 for Jeans? Evidence of Mass Affluence

by Dan Kennedy10.02.2009
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Historically, free standing inserts in daily newspapers tended to advertise discount tax preparation services, furniture sales, K-Mart, Wal-Mart, Payless Shoes, a chiropractor’s office, an auto repair shop.
Recently, in a daily newspaper, I found a slick, full-color, 4-page insert for a ‘private lakefront community’ with a Jack Nicklaus golf course, homesites starting at $200,000.00, boat slips [...]

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The Top Secret to Success They Don’t Want You To Know

by Dan Kennedy09.29.2009
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There is a tendency amongst authors writing about “success” as well as entrepreneurs, small business owners and CEO’s telling their success stories to be warm ‘n fuzzy and present classically popular ideas palatable to the largest number of people. To say that nice guys win. That having a positive attitude and drawing little smiley faces [...]

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Create Marketing Fireworks by SUCKERING ‘EM IN

by Dan Kennedy09.25.2009
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“SEX.”
“OK, now that I have your attention, let me talk to you about financial planning.”
This is an ad gambit as old as the hills. Call it whatever you like: lying, bait ‘n switch, trickery.
You yell out one thing to grab attention, then switch to an entirely different subject once you have eyes and ears. Sometimes [...]

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How Gene Simmons Can Put Your Small Business Marketing On Autopilot

by Bill Glazer09.17.2009
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Celebrity P-O-W-E-R!
I first learned about the power of celebrity from Dan, but I really didn’t fully embrace it until I saw it with my own eyes. Dan has often used his client, Guthy-Renker, as an example of how they have become the ‘top dog’ in the infomercial world by using famous celebrities such as Victoria [...]

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Increase Your Sales By Making Your Prospect “Nervous”

by Bill Glazer08.25.2009
Bill Glazer

Have you ever had a brief encounter with somebody famous? Almost everybody has at least once in their life. How did you feel? Excited? But maybe also a bit tongue-tied and nervous?
To at least some degree, you too can and should be creating this same kind of feeling in the minds of your customers and [...]

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