Copywriting

Here are two country-western song titles I heard in a backstage conversation at a SUCCESS event with Johnny Cash, Colin Powell, a couple staffers and me. I don’t know if they’re real or not. The first a true Hallmark sentiment, the second an ode to the conflicted emotions of a commitment phobic.
If My Nose Was [...]

I recently noticed a commonality in the backgrounds of most of the most successful doctors. This commonality is quite interesting and instructive.
That commonality in their background started me thinking.
I went looking for that same commonality in two other important fields – the best direct mail and advertising copywriters I know or know of and [...]

We have been talking about one of my favorite subjects, which is direct mail and specifically the three BIG factors to consider in the all important opening.
Now let me reveal the fourth extra factor to consider which is some type of seasonal tie-in…if appropriate.
People are very, very conscious of holidays and tend to be [...]

In my last post (How to Make Sure Your Advertising Produces) Thursday, I revealed the #1-7 of the 14 tips that make sure your advertising works. Now let’s go through the last seven, #8-14.
8.)  Keep your copy lean…not necessarily short. Watch out for wordiness that distracts from the sales message. If a word or phrase [...]