Creativity

Three Rules For Making Yourself More Creative And Generate Money-Making Ideas On Demand

By: Dan Kennedy on: January 2nd, 2015 3 Comments

“A single thought can revolutionize your life as it did mine. A single thought can make you rich or it can land you in prison for the rest of your life.”—Earl Nightingale, Personal Development Pioneer, Motivational Speaker and Author When I heard Earl make this statement, a light bulb went off for me. What I got from it was that you do not necessarily need either genius or persistence to enjoy a few prosperous years.[…]

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Creating Prosperity Regardless of the Economy

By: Lee Milteer on: December 17th, 2014 1 Comment

Everyone in our world thinks about money. If you aren’t doing well financially today, it is it definitely is NOT caused by a lack of opportunity. No matter what the media is saying, there are massive opportunities to reinvent yourself and your business to be profitable today. Yes, this means you might have to change directions, but so what? That is what smart people do! Life changes, businesses change, and trends change, but there are[…]

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Want Customers For Life? 3 Things You MUST Do

By: Dan Kennedy on: November 28th, 2014 4 Comments

Fortunately, early on I realized that a business’s most important asset is its customers. When you get them, by God don’t let them slip away. I also learned early on that you will not keep them for life based on the value of what you are selling. Sure you’ll keep them for maybe a couple of years, but value alone won’t keep them hanging around. If you look around the room at any one of[…]

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Five Success Tips & Strategies From Info-SUMMIT

By: Dave Dee on: November 12th, 2014 4 Comments

“If you went to Vegas and stood at a slot machine and every time you put $5 in, it spit $20 back out, how long would you stand at that slot machine?” That was one of my favorite images from this past weekend at Info-SUMMIT 2014 and it was a good description of the kind of tips, systems, and tools that were delivered there. Tips that when implemented will pay you big dividends…reliably and consistently.[…]

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#1 New York Times Bestselling Book Confirms What Dan Kennedy Has Said All Along

By: Dave Dee on: September 4th, 2014 1 Comment

“Purposeful story telling isn’t show business, it’s good business.” That’s what Peter Guber says in his #1 New York Times Bestselling book, “Tell To Win”. And it’s what Dan Kennedy has said for years: Stories sell. Guber, an extraordinarily successful person who has had a long and varied career serving as studio chief at Columbia Pictures, co-chairman of Casablanca Records and Filmworks, CEO of Polygram Entertainment , Chairman and CEO of both Sony Pictures and[…]

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5 Tips For Selling More Of Your Product or Service Using Stories

By: Dave Dee on: July 8th, 2014 1 Comment

“If you can’t tell it, you can’t sell it.” So says Peter Guber. Guber is Founder and CEO of Mandalay Entertainment, a business dynamo that spans movies, TV, sports entertainment and digital media. And I agree! Guber’s hit films include Batman, Soul Surfer, and Rain Man. He also owns the NBA Golden State Warriors franchise and is co-owner of the Los Angeles Dodgers. He also appears on TV as the weekly entertainment and media analyst[…]

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The Magic Secret Used By TOP Advertising Strategists To Lift Response Far Above Ordinary

By: Dave Dee on: May 10th, 2014 1 Comment

During my days as a magician I learned a key secret that I still use in business today. It was essential in, not only putting on an entertaining show, but in getting clients to book me, pay me well and refer me to others. In fact, it helped me book far more shows than other magicians which had been practicing magic much, much longer than I had. It’s a secret that the TOP and I[…]

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The Unsung Causes Of Failure In Small Business

By: Darcy Juarez on: May 6th, 2014 5 Comments

I just finished re-reading Making Them Believe by Dan Kennedy and Chip Kessler. Based on the advertising, marketing and promotions of Dr. John Brinkley, it dissects the 21 principles drawn from Dr. Brinkley’s advertising. At one point in the book, Dan Kennedy discusses the Dr. Brinkley idea that impresses him the most. He says it’s impressive because it is very common to find entrepreneurs doing just the opposite. In fact, since the beginning of Dan’s[…]

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Three Things That Create Breakthroughs & Quantum Leaps In Small Business

By: Dan Kennedy on: April 29th, 2014 1 Comment

To be clear, I am generally opposed to pioneering. My “oft-used chestnut” about pioneering is: pioneers return home full of arrows. I am greatly in favor of ‘creative borrowing’—the transfer of the proven from one place to an entirely different place, where it is as revolutionary as it may have been common in the place where I found it. However, often times I find business owners self-sabotage by adhering to commonplace mindsets. This comes from[…]

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Kevin Bacon’s experiment that highlights what you lose when you fail to differentiate yourself.

By: Darcy Juarez on: April 24th, 2014 4 Comments

A few years ago, actor Kevin Bacon wanted to know what it would be like to not be famous. He commissioned a Hollywood make-up artist to make a prosthetic disguise that would make him unrecognizable to fans. Then he wore it to an L.A. shopping center well-known for spotting celebrities. He says in an interview in the Telegraph, “People didn’t bother me, but they also ignored me. No one was nice to me—they looked right[…]

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