Archive for the ‘Creativity’ Category


Three Rules For Making Yourself More Creative And Generate Money-Making Ideas On Demand

By: Dan Kennedy on: January 2nd, 2015 3 Comments

“A single thought can revolutionize your life as it did mine. A single thought can make you rich or it can land you in prison for the rest of your life.”—Earl Nightingale, Personal Development Pioneer, Motivational Speaker and Author

When I heard Earl make this statement, a light bulb went off for me.

What I got from it was that you do not necessarily need either genius or persistence to enjoy a few prosperous years.

Nor must you labor for decades.

The recognition of an exceptionally valuable thought knows no age or time or educational barriers or limitations.

My friend Paul Hartunian made a small fortune thanks to a single thought that occurred while watching a news broadcast about repairs being made to the famous Brooklyn Bridge; that people would pay for parts of the old bridge scrap as collectibles.

That he could be the first guy to honestly “sell the Brooklyn Bridge.”

Napoleon Hill tells the story of the man who revolutionized the grocery industry with the thought of “self-service.”

Ray Kroc looked at the McDonald brothers’ thriving hamburger stand and thought, “duplicable.”

I could list thousands of similar examples.

There is also the ability to identify opportunity in a given set of circumstances where most others are unable to spot it.

While the trend has slowed down a bit, consider development companies going into decrepit industrial areas and converting warehouses and abandoned docks into entertainment areas full of restaurants, nightclubs, shopping and offices.

At an arts and crafts show, I stumbled across a guy doing a pretty brisk business selling planters made out of old, worn out cowboy boots he’d rehabbed and decorated –as I recall at about $100 a hit.

There are “formulas,” by the way, that can help you spot these ideas and stir these creative thoughts.

Three things you need to do to “think on demand” so that you can automatically generate money-making ideas that could revolutionize your life are…

Make time to think. One of the great problems of the busy, ambitious entrepreneur is stopping to think.

And many don’t.

But just about every successful business leader I know finds one way or another to “steal” time just to think.

Thomas Edison said, “To do much clear thinking a man must arrange for regular periods of solitude when he can concentrate and indulge his imagination without distraction.”

I knew one successful entrepreneur who regularly went for long, meandering drives in rural areas.

Another built a shack about 15 miles from his office, with no phone, no FAX, a comfortable chair, a view of a river and would go there two afternoons a week just to, as Edison put it, “sit for ideas.”

I find eating lunch alone works for me.

But making time to stop and think is just one side of the equation.

Use organized thinking. Most people approach things very randomly. Most people approach every event that occurs in their business, every evolving trend, every sudden occurrence this way.

You’re presented with a problem, whatever it is. An employee goes to work for your competitor and takes half of your customers with them. You’ve lost half your customers which present a problem.

The tendency is to respond to this through random thought. You wonder around, maybe throwing and kicking things in this example, dealing with whatever thought comes into your head about how you might react to it.

But there isn’t an organized process to sit down with ourselves and say, “Okay, let’s go down the list here and see what applies to this situation and what might trigger a good solution.”

Explore all facets of an idea. Far too often, people get shut off in meetings and conversations by being called “negative” and told: “don’t be negative” or “don’t over-analyze”.

Michael Vance, who spent many years in charge of idea and people development for Walt Disney and co-founded the Creative Thinking Association of America, says it perfectly when he said:

“There is a difference between the Negative Ned who always instantly resists any change or new idea versus the thoughtful, rational person who wants to explore all facets of an idea, from best possible outcome to worst possible outcome.”

Creative thinking is only one way to look at an idea. There are a multitude of different ways to think about a problem, event, occurrence, or trend and if you are going to focus on creative thinking as your ONLY approach then you are probably going to lose on everything you do and have monstrous problems too.

Generate ideas, stir creative thoughts, solve problems quickly, and come up with money-making ideas consistently when you follow these rules for thinking on demand.

And when you want to discover more about the methodical, duplicable, repeatable system I use for myself and my clients for coming up with solutions and money-making ideas for products, ads, sales letters, websites, revamping or reinventing your business, solutions to problems then continue reading about it here.

Plus through Midnight on Monday, January 5, 2015, I am making two exclusive reports available for free that will help you decipher when it’s better to keep your “old stuff” rather than come up with a new idea and 10 Big Breakthroughs in Business Life, that when you use them will multiply your income by at least 10 times. You can find out about these free reports here.

Creating Prosperity Regardless of the Economy

By: Lee Milteer on: December 17th, 2014 1 Comment

Everyone in our world thinks about money. If you aren’t doing well financially today, it is it definitely is NOT caused by a lack of opportunity. No matter what the media is saying, there are massive opportunities to reinvent yourself and your business to be profitable today. Yes, this means you might have to change directions, but so what? That is what smart people do! Life changes, businesses change, and trends change, but there are always new opportunities to capitalize on if you are in the right state of mind.

There are four fundamental positions you can take to immediately improve and attract prosperity, rather than chasing it:
1- The Quality of Your Personal Philosophy
2- The Quality of Your Thinking
3- The Quality of Your Behavior
4- The Quality of the Value You Create to Exchange for Prosperity in the World

I am sharing suggestions for a new mindset and daily actions you can perform within these four categories for leverage and to set yourself apart to attract more money into your life. Give yourself permission to adopt a new mindset where following these top behavioral strategies will cause business and money will flow to you. It’s all about mindset and the use of your life energy to TAKE ACTION. Regardless of what your money inhibition has been, it is time to face it and move past it. It’s time to create goals and plans that allow you to move past any current overwhelming circumstance and make a firm decision to do what it takes to create the reality of prosperity that you want and deserve.

Focus on Wealth
Understand that creating wealth has more to do with your internal decisions, external knowledge, and actions, but little to do with the state of the economy. You must rise above the popular belief that it is necessary to be affected by the economy. Abundance is a mindset, not an external condition that controls your success. There are no limits to what you can create because you have unlimited resources around you.

Let’s define wealth. Prosperity author Catherine Ponder said “prosperity is more than money, wealth, and financial security, it is the way you live your life and the way you focus your life energy; it is the balance of what you can and cannot control, it is loving yourself and others, it is counting your blessings and enjoying who and what you currently are now.”

Right now, due to the way the media screams at you daily about the insane economy, you need “prosperity consciousness” in your life. Increasing this level of awareness enables you to create more self-confidence, self-trust, and self-esteem to build exactly what you want. These new empowering traits will help you generate and create financial security because of the actions you take. The more you believe in yourself, the more confidence you have to pull the trigger on important projects and take educated risks in your marketing!

Ralph Waldo Emerson described prosperity as the law of compensation whereby like attracts like. What you radiate out in your thoughts, feelings, mental pictures, and words, you also attract into your life. Now is the time to reprogram yourself for what you want. Create goals that support the future you really want, not what you think you can have. You are a Self-fulfilling prophecy.

Focus on what you want to create, not what you don’t want to create. You receive exactly what you focus on. Poverty thinking brings poverty. Wealth thinking brings wealth. Grudges bring deathly poison to any business. Ask yourself: What am I focusing on right now? Is it positive or negative? The more positive you are in your attitude and your actions, the more abundance you will have in your life.

Avoid Negativity
Be proactive and expose yourself to information that is inspiring and uplifting. Doing so will edify the flow of your natural creative juices. Eliminate people from your life who negatively influence you or challenge your positive mood. You have to be in the right state of mind to see and create opportunities. Ask yourself: Who and what is dragging me down and how can I remove it from my reality? Expose yourself to information that empowers you daily. Do this for 21 days and I promise you will have an entirely new outlook to life and better money results.

Have Integrity with Self
To create wealth, you must have integrity with yourself. Be on guard against being manipulated emotionally by the fear and drama of those around you and recognize the potential stress of allowing others to influence you. Ask yourself: “Where have I been out of integrity with my own beliefs and actions?”

Be Creative
Acknowledge that people are spending lots of money on things they want and need. To grow in your current environment, be creative. Give your customers what they’re asking for, and keep a positive mindset. Ask yourself “What can I do to capitalize on new and exciting products and services that will get attention?”

If you have not asked the people in your world what they want, it’s time to do so! You might want to send out a survey to your current clients, customers, or patients and ASK them what they like, don’t like, and what they would like more of. Then decide where you want to focus your energy and resources.

Set up a brainstorming session with your staff, associates, or mentors and put all your challenges on the table. Get outside of your comfort zone and think about what you can be proactive about to manifest what you want. Ask yourself WHO in your life can give you suggestions to improve your bottom line. Enlist the knowledge, skills, intuition, and experience of others in your world and stop trying to do it all alone.

Instead of doing it alone, if you want serious support and the tools to make your income jump to the next level, consider joining my Peak Performers Implementation coaching program.

Let me assist you to become more effective with all aspects of your Entrepreneurial business. Whether you’re looking for Wealth Building, Performance, Productivity, Right Mindset Thinking, Entrepreneurial Marketing, Masterminding, Implementation Strategies, or if you want to network with other like-minded and successful people, Peak Performers is the place to go! You can find out more at www.GKIC.com. There are some videos from existing members sharing how Peak Performers has changed the quality of their lives and business.

Find Your Blind Spot Coach
Lee Milteer
www.milteer.com

Note: Do You Want To Immediately Increase Your Sales, Attract More of Your Ideal Clients Customers and Patients, AND Increase How Much You Can Charge For The Same Products or Services Your Selling Today?  Then Click Here Now and Get The 10 Big Breakthroughs To Immediately Increasing Your Income For FREE.  Plus You’ll Discover How To Get Three More Money Making Marketing Tools Sent To Your Door As Well For Free.  Just ($4.95 s/h)  Click Here Now.

Want Customers For Life? 3 Things You MUST Do

By: Dan Kennedy on: November 28th, 2014 4 Comments

Fortunately, early on I realized that a business’s most important asset is its customers. When you get them, by God don’t let them slip away.

I also learned early on that you will not keep them for life based on the value of what you are selling. Sure you’ll keep them for maybe a couple of years, but value alone won’t keep them hanging around.

If you look around the room at any one of my events, you’ll find people who have been with me for five, ten, even twenty years or more. GKIC’s own Dave Dee is a perfect example of someone who has been following me for nearly twenty years.

As a result throughout the years, I’ve been fortunate to have had customers spend $100,000 or more with me.

We don’t do it anymore, but there was a time where I had clients’ credit cards on file with permission to swipe their card and automatically send them product whenever I came out with something new.

And I can reliably predict sales when I send an email out that sells something.

You don’t get to this position by blind folly. But having said that, you can get to this position using somewhat less-than-obvious techniques.

Which brings me to series fiction. If you want to build customers for life, series fiction is a good model to study. To demonstrate, here are three things series fiction author Rex Stout did that created a desire for his new books so bad that even in death people didn’t want to let go. These are things which you too should apply to your business to keep people coming back for more…

  • Make readers eager for the next installment. Author Rex Stout (1886-1975) published Fer-de-Lance in 1934. It was his first book in which his Nero detective character Wolfe appeared.

People loved this character so much they couldn’t wait to get the next book about him. This love for the Nero Wolfe character continued for the rest of Stout’s life. He wrote more than seventy Nero Wolfe books and stories.

The Nero Wolfe character and his adventures was so enduring that Stout’s family found another writer to continue to write the novels after Stout’s death. People continued to love Wolfe so much there was even a TV show created around the Nero Wolfe character and his right-hand man, Archie Goodwin—25 years after Stout died.

Create that same eagerness in your customers—that desire to hear what you are going to do next. Build that excitement and anticipation to open and read whatever you send them. Every time. Week after week. Year after year.

  • Get “famous” with your target audience. Stout began his writing career in 1910 and didn’t become a full-time writer until seventeen years later. Although he published three novels which received favorable reviews before his first Nero Wolfe book, none of them were best sellers.

It took him 24 years to figure out how to create a character that would get and more importantly—keep—people interested. It was the “keeping them interested” part that ultimately made him famous with his audience.

Look at any of the big celebrities in sports and entertainment and in the information marketing world such as Jimmy Fallon and Frank Kern. They’ve found ways to hold people’s interest which in turn has built their celebrity.

Stout discovered that you have to deliberately and strategically create, develop, and use personality to build your celebrity—and your following.

  • Keep your customers involved, active, and responsive. Next week in New York City, the 37th annual Black Orchid Banquet will be held. The event includes speakers discussing Nero Wolfe and Rex Stout topics, song parodies, toasts, themed quizzes, etc. to celebrate Rex Stout’s legacy.

This is just one of many offerings that keep Wolfe fans engaged. For instance, for a fee—you can also subscribe to a Newsletter that explores Wolfe’s life and/or become a Wolfe Pack Member.

Keeping a relationship going like this is not a common thing. How long do your customers stick around? One year? Two years? Five years? Twenty?

This does not happen by accident. And in the business world you’ll find very few people that have customers who stay with them for life. You have to think about how you keep people interested enough to stay for life (and beyond even.)

If you’d like to know about the principles I use that has allowed me to keep customers for decades while boosting lifetime customer value, customer retention, and overall profits…and how you can too, then click here now.

Also, now through Monday, December 1, 2014 as a one-time only deal, GKIC has a limited time offer that includes receiving the MP3 download of a closed-door 2-day seminar I held called “Copywriting Seminar In-A-Box”. The course reveals all of my most prized, most powerful, and most profitable copywriting techniques. I took this course off the market years ago, but I am bringing it back for just one time when you take action right now.

Five Success Tips & Strategies From Info-SUMMIT

By: Dave Dee on: November 12th, 2014 2 Comments

“If you went to Vegas and stood at a slot machine and every time you put $5 in, it spit $20 back out, how long would you stand at that slot machine?”

That was one of my favorite images from this past weekend at Info-SUMMIT 2014 and it was a good description of the kind of tips, systems, and tools that were delivered there. Tips that when implemented will pay you big dividends…reliably and consistently.

If you weren’t there, you definitely missed out. And while I obviously can’t cram three days of material (five days if you count the pre-day event with Dan Kennedy and the Traffic 2.0 Bonus day), I can give you some highlights and big pieces of advice that were handed out.

  • “If you’re only in one medium, you’re an idiot.” Even though he’s a really nice guy, Brian Kurtz of Boardroom, one of the giants and established leaders of state-of-the art direct marketing, announced this to the packed room. Brian says if you are only doing one kind of advertising, you risk being shut down. You need to be doing multi-channel marketing, according to Brian, and because there is a lot less clutter in your offline mailbox, if you aren’t using direct mail, it’s an excellent channel to add.

During his state of the union address, Dan Kennedy warned about the trends in the industry, and how the rules keep changing especially when it comes to Google. There are things happening that if you rely on online only it could spell big trouble for you.

  • “Model what works, then be creative.” Russell Brunson who started his first online company while in college and within a year of graduation had sold over a million dollars gave this advice.

But he wasn’t alone.

Multiple speakers made the case for starting with the results you want and reverse engineering how to get them.

In Dr. Dustin Burleson’s presentation of “The Right Prescription for Info-Business Success” where he shared 12 things working extremely well in his business, he said most people do it backwards. They start with their thoughts and emotions when what you really need to start with is the results you want and then look at what actions you need to take to get those results. In other words, look at who is successful and what is working, then model that in your business.

  • “Content is NOT king. Emotional bonds are king.” I think Dan Kennedy shocked some people when they heard him say the first part of this during his presentation, “What Would Walt Do? The 17 Success Principles of Walt Disney.” Dan says you can’t protect content, so don’t try to be like someone else, be you. He says your customers should know your back story, philosophy and what you are about.

Our celebrity guest speaker, Peter Guber echoed this sentiment in his talk about “Telling Purposeful Stories for Business Success.” Peter says that it’s how you interact and capture your audience’s emotion that makes them want to connect with you.

During his presentation, “List Hacks: Unique Ways to Add 1,000 People A Day To Your List Or More (Without Spending A Fortune On Ads),” Russell Brunson also talked about the importance of creating an emotional bond with your prospects and clients. He took us through the elements of building an attractive character, how to get people to identify with you, and some story lines you could use. (These—along with other tips from Info-SUMMIT—are listed on our Facebook Page here.) Russell also revealed that the way he learned to develop his character was from Dan Kennedy’s Personality in Copy when Russell said, “If you don’t own Personality In Copy, you’re crazy.”

  • “Over delivering must be our mantra.” This is what Brian Kurtz said during his presentation, “Light Bulb Moments from 33 Years in the Trenches of Direct Marketing.” And Dan Kennedy asked the question, “What are you doing to reinvest in your customer?” You should always be investing more in your customers than anything else.

Robin Robins says using strategic partnerships and sponsors helps her to be able to do just that. By over-delivering and using sponsors to help you with this, you can cut down marketplace clutter and marketing incest while creating more loyal customers and cutting down your costs at the same time.

  • “You don’t need a catastrophe to tell you that you have something to share with the world.”

After describing (during his presentation of How to Create and Promote the 12 most Lucrative Information Products and Programs) his near death experience that became his ‘wake-up call’ Brendon Burchard laid the above gem on the audience.

While it isn’t uncommon to hear a speaker reveal a bad experience that drove them to build the business and life of their dreams, Brendon so aptly pointed out that you don’t need something bad to happen to you to get started creating your dream business and life. Don’t wait to make your business what you want. Do it now.

Take these five pieces of advice to heart and put them into action and you can’t help but grow your business.

NOTE: If you want to grow your business—and your net profits and personal income by leaps and bounds, then you need to learn what works and apply what you learn. Everything you need to implement a successful model in your business awaits you at Fast Implementation Bootcamp which takes place in Atlanta, GA on December 4-5, 2014.

In two days’ time, you’ll walk away with a fully-loaded marketing campaign created and ready to send the minute you return home. Instead of struggling by yourself to create the perfect campaign, you’ll also have a marketing coach there to help you make sure you’ve got it right.

The best part is that as a GKIC member you can get this coaching for zilch, zero, nada. That’s right, GKIC is doing an exclusive Boot camp for you completely free of charge.

To learn more about the next bootcamp go to http://gkic.com/bootcamp

Note: Do You Want To Immediately Increase Your Sales, Attract More of Your Ideal Clients Customers and Patients, AND Increase How Much You Can Charge For The Same Products or Services Your Selling Today?  Then Click Here Now and Get The 10 Big Breakthroughs To Immediately Increasing Your Income For FREE.  Plus You’ll Discover How To Get Three More Money Making Marketing Tools Sent To Your Door As Well For Free.  Just ($4.95 s/h)  Click Here Now.

#1 New York Times Bestselling Book Confirms What Dan Kennedy Has Said All Along

By: Dave Dee on: September 4th, 2014 1 Comment

“Purposeful story telling isn’t show business, it’s good business.”

That’s what Peter Guber says in his #1 New York Times Bestselling book, “Tell To Win”.

And it’s what Dan Kennedy has said for years: Stories sell.

Guber, an extraordinarily successful person who has had a long and varied career serving as studio chief at Columbia Pictures, co-chairman of Casablanca Records and Filmworks, CEO of Polygram Entertainment , Chairman and CEO of both Sony Pictures and Mandalay Entertainment Group substantiates that the benefits of powerful storytelling are not limited to the entertainment business.

Guber, who also oversees one of the largest combinations of professional baseball teams and venues nationwide, is the co-owner of the NBA’s Golden State Warriors, a longtime professor at UCLA, speaker at numerous business forums across the U.S., and has even invested in other businesses set out to PROVE that stories are powerful calls to action for any business.

Looking outside the entertainment industry, Guber turned to some of the most successful business leaders in America to see what their experiences were with using stories in business. And he consulted experts in psychology, narrative medicine, and organizational storytelling to determine if purposeful story telling was a success tool that many in business mistakenly ignore.

His book further supports the importance  of emotionally transporting your customers, clients, and patients via stories in order to get them to take action.

Giving examples from businesses in all different categories and walks of life—Guber cites stories from businesses such as restaurants, financial planners, eye doctors, lawyers, investors, politicians, and many more. He also shows how both story-tellers and non-story-tellers can employ stories to help them succeed.

Here are some key points I picked up from reading his book:

To be considered a story, you need surprise. Pay close attention to this one: when you give your audience exactly what they expect, with no surprise, you will bore your audience. This is NOT a story. Surprise is what makes a story and makes your story memorable.

Telling stories is a tool anyone can use. Stories aren’t reserved for the rich, the educated, the intelligent, the successful, and so on. You don’t have to have a certain education or reach a certain age or income level to tell and listen to stories or use them to win.

People are wired for stories. Think of your own experiences. From the time you are young, you are told stories. As you get older, you read story books. When you are with your friends and family—or even at the office, you tell stories.

It makes perfect sense that we are wired for stories, yet many businesses ignore this potent tool and lean towards stating facts and statistics instead. (Check out some particularly compelling research on stories verses statistics in Chapter 3, along with a super idea that a financier on Wall Street used to get more done.)

Beware of hidden time bombs. We tend to repeat our stories. Depending on the nature of your personal back stories, this repetition can produce positive or negative results. Ignore the power of your own back-story and these can surface at inopportune times.  The good news is that you can use your negative experiences in ways so that they won’t continue to affect you negatively or creep up and sabotage you unexpectedly when you least expect them to (such as when you are trying to close a big deal.)

Find the “it.” You need the thing that will emotionally transport your audience. Without this piece, your audience won’t get what your proposition is, even if it is a complete no-brainer to you, meaning people will say “no” when you fully expect them to say “yes.”

Same story. Different resolution. You may have a great story, but the wrong resolution for your audience. Know your audience well and you’ll know what they will respond to.

Also, you can use the same story with different resolutions for different audiences. For example, let’s say you have an idea for an information marketing business, but you need others to invest in your idea. You could tell the same story about your idea, but for the investor who has money to spare and loves the risk, you’d paint a picture of the big pay-out potential. While the investor who doesn’t have any money to invest, but has knowledge or skill he can invest, you’d paint a picture that involves him gaining reputation that could lead to more and better-paying clients.

One is a dangerous number. Just as Dan Kennedy has said many times, one is a dangerous number. This is no exception. Stories should be told in offline and online marketing as well as in face-to-face situations.

Of course it is impossible for me to summarize here everything you will discover about why and how to use stories in your business.  However, if you consider these tips and focus on telling stories in your business, you can make facts and figures more memorable, make your products and services resonate with your audience, and get more people to take action.

NOTE: Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

5 Tips For Selling More Of Your Product or Service Using Stories

By: Dave Dee on: July 8th, 2014 1 Comment

“If you can’t tell it, you can’t sell it.”

So says Peter Guber.

Guber is Founder and CEO of Mandalay Entertainment, a business dynamo that spans movies, TV, sports entertainment and digital media.

And I agree!

Guber’s hit films include Batman, Soul Surfer, and Rain Man. He also owns the NBA Golden State Warriors franchise and is co-owner of the Los Angeles Dodgers. He also appears on TV as the weekly entertainment and media analyst for Fox Business News, to name but a few of his accomplishments.

How does one person accomplish so much? Peter Guber says he has long relied on purposeful storytelling to motivate, win over, shape, engage, and sell.

He also says that what started as a knack for telling stories in the entertainment industry spilled over and evolved into a set of principles to achieve other goals.

This isn’t the first you’ve heard of the importance of storytelling. Dan Kennedy has long championed the idea that “stories sell.” They can help you capture your customer’s attention and sell your existing products and services better. They can build your reputation. They can engage your customers and turn them into loyal, raving fans. And much more.

And one more way to look at stories—they can serve as your inspiration for a product you create to sell.

Let me show you what I mean.

Here at GKIC, when we hear the same questions over and over from people about a particular topic, we know there is interest in that topic.

For example one area we get a lot of questions about is how to write persuasive copy that sells.

Why do we get a lot of questions about that? Because we have a story to tell about it. (Namely that Dan Kennedy, myself and our team of GKIC copywriters have all created persuasive copy that has sold millions and millions and millions of dollars’ worth of products and services.) This makes our story more valuable.

Therefore, knowing we have a valuable story to tell becomes the inspiration to create an information product to sell.

Here are five tips for finding your story that sells:

1)      Assess. What are the stories you tell over and over again? Do people always ask you about how you get so many customers? Or how you got your start in the business? Or how you are able to raise ten kids and stay sane?

If you are asked the same questions over and over, then chances are people are curious about how you did something and this could be a good indication of “your story” that will sell.

2)      Ask questions and dig deep. Often times, you have a GREAT story, you just don’t know it. Because it’s your life, it may seem boring or irrelevant, but to others, it’s “the” thing that hooks them.

This is frequently revealed when you dig deep and look for a “story behind the story”—much like the greatest journalists of our time do. Journalists find stories by using this technique and accomplish it by asking a lot of questions and assembling facts. In doing this, they often uncover the most intriguing nuggets and reveal the most fascinating part of the story.

What are the details of your story? Are there details you don’t tell very often (because people don’t know to ask you about them,) but when you do, they are riveted? This is the story behind the story.  Tip: You know you are on to something when revealing some details spawn many more questions.

This can also be the most painful part of your life. A great place to look for examples of this are in weight loss stories or rags to riches stories—where the writer describes in great detail hitting rock bottom and the secret that brought them huge success.

3)      Ask what big problems you have solved. Do you have a great story about how you solved a big or common problem? If you have more than one, select the story that best solves the problem and/or choose the problem you can best solve in relation to your prospective competition.

For example, let’s say you can solve the problem of attracting new, high quality customers and you can solve the problem of closing the sale. You are really good at both, however your competition is only good at attracting new customers. In this case, you might want to focus on your story of how you can help people close the sale better.

4)      Make a list of what makes you feel happy, strong and energized. When you find what makes you feel the most energized, often therein lies your story. You’ll discover not only the thing you are best at, but in relaying your story, you will have more enthusiasm which often translates to making more sales.

5)      Ask your closest friends and most trusted business associates what they think your best at.  If you still can’t figure out what your story is and how to turn that into a product, ask your most trusted advisors and business associates for feedback. Ask them their opinion of what you have to offer that is unique and what they think you do best. Ask them for stories or examples where they witnessed you at your best.

So my final question is—What’s YOUR story? Like Peter Guber and Dan Kennedy –when you find that, you’ll most likely discover an information marketing product (or two or three…) that is worth creating.

NOTE: If you want to hear more about how Peter Guber’s set of principles that anyone can use to tell stories to accomplish their goals, then you won’t want to miss Info-SUMMIT.  Not only will you get the chance to meet Peter in person and get your picture taken with him, but you’ll also be there when he reveals his techniques for:

  • Capturing your customer’s attention first, fast and foremost
  • Building your tell around “what’s in it for them”
  • How to create purposeful stories that can serve as powerful calls to action for your business and products.

For more information or to reserve your seat, visit www.gkic.com/infosummit. But hurry—your chance to save up to $1900 is running out and seats are limited.

The Magic Secret Used By TOP Advertising Strategists To Lift Response Far Above Ordinary

By: Dave Dee on: May 10th, 2014 1 Comment

During my days as a magician I learned a key secret that I still use in business today.

It was essential in, not only putting on an entertaining show, but in getting clients to book me, pay me well and refer me to others.

In fact, it helped me book far more shows than other magicians which had been practicing magic much, much longer than I had.

It’s a secret that the TOP and I mean the very top advertising strategists and copywriters use to lift their response far above the ordinary.

And yet, it’s a secret that most business people ignore.

What is this secret?

Making people believe.

Dan Kennedy says, “The secret behind every extraordinarily successful promoter, marketer, entrepreneur and the fortunes built by them, as well as most other institutions of size and scope, and behind the successful popularizing of anything is making people believe.”

Take Disney. They have an entire “Imagineering” department that is devoted to developing things to make people believe that Disney is the most ‘magical’ and ‘happiest’ place on earth.  One of the goals of this department is to deliver experiences that their audience will not find anywhere else.

A more obvious example comes from recording artist Justin Bieber with his constant message of “Believe.” Based on his unlikely rise to fame by way of YouTube, he’s built a fan base around the idea that anything can happen.

So how do you make people believe? Here are a few ways you can increase your own believability:

1)      Make yourself famous. Harry Houdini is arguably one of the most famous magicians. He was great at self-promotion. One of the ways he would generate publicity for his performances was to strip completely naked and get voluntarily thrown in jail. He’d then escape from the jail cell.  Two other examples of people who make people believe in what they say in part because they’re famous are Dr. Oz and financial advisor Suze Orman.

2)      Be confident. People are much more likely to believe someone who is confident than someone who is unsure of themselves. Rehearsing what you will say and how you will respond to questions from clients will make you appear more confident. (Darcy shared another way to boost your confidence level in The Two Reasons Why People Struggle Or Stall—And How To Get Unstuck[C1] .)

3)      Be fascinating. Last year at SuperConference, Sally Hogshead discussed how you could use your “fascination” to increase fees for your products and services. She pointed out that when all things are equal, whichever thing, person, product, business, service, etc. is the most fascinating will always win. (For more on how to use fascination to your advantage, read my article, “Yes, you’re fascinating, but are you using it to your advantage?”

To be successful at selling your product or service, people must believe in it and you. Determine what you can do today to start making your customers, clients or patients believe in both you and what you have to offer.

NOTE:  If you want to discover the principles for making people believe and getting this secret to work in your business so you can fuel your business and lift your response WAY up, then check out this special message from Dan Kennedy.  In it he’s also offering a bonus that’s unavailable anywhere else.  Click here to find out more.

The Unsung Causes Of Failure In Small Business

By: Darcy Juarez on: May 6th, 2014 5 Comments

I just finished re-reading Making Them Believe by Dan Kennedy and Chip Kessler.

Based on the advertising, marketing and promotions of Dr. John Brinkley, it dissects the 21 principles drawn from Dr. Brinkley’s advertising.

At one point in the book, Dan Kennedy discusses the Dr. Brinkley idea that impresses him the most. He says it’s impressive because it is very common to find entrepreneurs doing just the opposite.

In fact, since the beginning of Dan’s consulting business forty years ago, he’s witnessed business owners spending sizable sums of money and expending enormous effort on marketing while giving little or no regard to this principle. Which often causes struggle, frustration, and may exact great penalties on a business—even failure.

So what was John Brinkley so good at that earned Dan Kennedy’s admiration?

His laser focus on developing a clearly defined target audience and a clearly developed message.

Dan says business owners, “Either begin and grow without focus, or lose focus and drift away from what brought them to the dance over time.”

Dr. Brinkley on the other hand, from start to finish, maintained very clear focus.

When reviewing this I thought a great deal about the reasons behind why so many business owners are unfocused or drift from their original target.

One reason is that focusing on a small target seems contrarian. On the surface it would seem that if you had a larger audience to choose from, you would sell more.

But actually the opposite is true.

A focused target audience matters more than the size of that audience. In other words, you don’t need millions of customers to grow your business; you just need enough of the right ones.

Brinkley was very clear about who he was targeting and why they were his ideal customers.

In fact, he tossed aside enormous segments of the population such as women who, at the time, purchased 80% of medicines and medical treatments.

Instead he consistently focused on a single segment of the population which was age and gender specific, and within that, ailment/condition specific, and within that mind-set specific.  And he never strayed away from that segment.

When you target everyone or even a broad segment of the population, you’ll find people simply aren’t going to respond. That’s because your one-size-fits all message can’t compete with the messages which speak specifically to them.

Another reason for lack of focus is that it is easy to be led astray.

A media sales person offers you a deal so you take it, despite the fact the target audience is a poor match for your business. Or you hear about a hot trend in media and think you must get onboard right away.

Once defined, stick to your target. Don’t let economics, media sales persons, hot trends, and other distractions steer you off target. If your target market isn’t looking at that media, it’s not right for you and can cost you far more than money.

Direct your marketing efforts to a very, specific, very focused target market—and avoid drifting away from that target—and you will waste less and profit more.

It’s not just an unfocused target audience that can lead to failure. Your message must be on point too—and you must continue to consistently convey that proposition.

Clarity of a specific proposition trumps general propositions. People aren’t listening to generalities. Get rid of vanilla messaging in favor of a specific, specialized message that is clearly focused on what your defined, specific target wants.

Brinkley built a single specialty and crafted a very single-minded, specific proposition that he stuck with throughout a lot of controversy, opposition, and criticism. He never strayed from his proposition, not once.

Dan Kennedy says, “This is something most business people cannot seem to do.” Many are swayed by the opinions of others or by criticism they hear.

He encourages you to not be swayed by critics and continues, “I have, for example, never once gone and read any of the criticism and gossip about me…I couldn’t be less interested in it because I am convinced the sources of it are not my good customers or candidates to be good customers.”

Expend your energy on those who will be good customers. When you continually focus on a single message, you will develop passionate audiences who will even help spread your message for you because of the nature of people who share through social media.

Benjamin Franklin once said, “Never confuse motion with action.”  While you may have a message you are actively spreading, ask yourself, is it targeted and focused on a single audience and message? In today’s world, a vanilla, one-size fits all message targeting a generalized audience will not be heard. Which means the motion you are taking may not always be worthwhile.

NOTE: If you want fewer struggles and faster, cheaper, non-boring marketing that attracts only your ideal clients, customers or patients that like and respect you then don’t miss our next Fast Implementation Bootcamp on May 29-30, 2014. You’ll leave knowing how to:

  • Attract your ideal client (while repelling the ones you don’t like and who don’t respect you.)
  • Craft a compelling, specific message that is irresistible to your target audience.
  • Create a lead generation magnet that is positioned to lead that perfect customer to beat a path to your door.
  • Do the #1 thing that your business must do to not only survive but to be successful.
  • And much, much more.

If you’ve struggled with determining who your exact target market should be, don’t feel your message is focused enough or find that you are not where you want to be in your business, then it’s time for you to attend GKIC’s Fast Implementation Bootcamp.

We’ll get you focused and on-track. Plus if you are a member, it’s FREE to attend.  If you’re not a member, you can take our 60 day trial membership now (with no commitment) and come for free as well.  Just click here now to discover what all you receive with the 60 day trial.

Three Things That Create Breakthroughs & Quantum Leaps In Small Business

By: Dan Kennedy on: April 29th, 2014 1 Comment

To be clear, I am generally opposed to pioneering.

My “oft-used chestnut” about pioneering is: pioneers return home full of arrows. I am greatly in favor of ‘creative borrowing’—the transfer of the proven from one place to an entirely different place, where it is as revolutionary as it may have been common in the place where I found it.

However, often times I find business owners self-sabotage by adhering to commonplace mindsets. This comes from insisting on only drawing from or receiving inspiration from peer-examples in your exact same line of work.

It confines you in a small prison of your own making, virtually prohibiting any particular breakthroughs, or a deeper understanding of universal, moveable, translatable principles that explain success, mediocrity or failure, prominence or oblivion in all fields.

I do all I can to push people past such self-imprisonment. I demand my clients, students, readers look outside their particular business or profession.

Any fool can find reasons something found, observed or shown to him does not apply and can’t be used. This is a way of escaping difficult thinking and avoiding work.  It’s also an excellent way of avoiding wealth.  Anyone can do this, and most do.

The cliché “think outside the box” came about because most business owners do, in fact, lock themselves into a very small, rigidly constructed box, and are loathe considering anything that might drag them out of the security of their precious, treasured little box.

This, incidentally, is how once mighty industry leaders lose their grip, slip down the mountain and sometimes disappear altogether.

For example, you may have witnessed the decline of Howard Johnson Hotels. Or think about restaurants in your area that, once popular, are now closed. In sports, harness racing—at one time more popular in America than Major League Baseball—is now a shadow of its former self and virtually unknown to many citizens.

This is also what prevents the small from getting big.

Everybody is guilty of it at times, to a degree. Everybody. I doubt it’s completely preventable or avoidable.

The trick is to not become consistently guilty of it.

And, if you want breakthroughs and quantum leaps, you will need to do some uncomfortable things. Among them these three:

Be an explorer. Venture outside of the norms of your industry and away from your territory, to distant and foreign places, to find and bring back strange ideas, and then translate them to work in your business. You’ll see examples of this in No B.S. Direct Marketing for Non-Direct Marketing Businesses. For instance, Chet Rowland, owner and president of Chet’s Pest Control, began applying direct marketing strategies he found in the GKIC No B.S. Marketing Letter that nobody in pest control was using. He went from struggling to the top 1% in his industry.

Be a bomb-thrower. Do something to completely shake things up so you can start anew. A few years ago, founder and CEO of 1-800-Flowers, Jim McCann described one of his roles in his company was to be a “bomb-thrower.” He said he needed to be a disruptive force willing to blow things up and start over in order to make things better. When he started working in the floral industry, nobody had, as he puts it, “McDonald-ized” the flower business. Nobody had grown a big company in the flower industry. McCann was the one to shake things up. He was one of the first retailers to use a 24/7 toll-free number and the internet for direct sales to consumers. He was one of the first to partner with AOL. He put systems in place so that customers could expect the same great experience whether over the phone, online or in a local shop. And he grew from one location to over 125 (and growing) locations today.

Be daring. Not quite reckless, but daring. Little comes from playing it safe all the time. Big comes from risk. If not financial, then risk of reputation, image, respect, or ego. Risk of embarrassment, criticism or confrontation.

Target was just another discount retailer competing with Wal-Mart and K-Mart before they took the risk of positioning themselves as a retailer above these competitors. Teaming up with big-name designers to offer affordable versions of their designer merchandise was daring and paid off.

The smaller the circumference of the circle you draw around yourself and your business, the more willing you are to pay attention only to things within that circle while refusing to consider anything outside of it…the less there is to explore, the less material there is to make bombs with, and the more cautious and timid you will be.

More often than not, the greatest profits have come from adaptations and adaptive uses of things, not from the inventions of the pioneer.

NOTE:  If you are ready to give up being a pioneer and want to break out of your imprisonment, a consistently reliable source for ‘creative borrowing’ that will help you make breakthroughs and quantum leaps in your business, be sure to spend time every month reading No B.S. Marketing Letter. Not yet a member? Get two months membership plus $633.91worth of money-making information FREE by visiting here.

Already a member but want to take your business to a new level? Have you signed up for our FREE Fast Implementation Bootcamp yet?

For more information, or to sign up visit: http://www.gkic.com/bootcamp

Kevin Bacon’s experiment that highlights what you lose when you fail to differentiate yourself.

By: Darcy Juarez on: April 24th, 2014 4 Comments

A few years ago, actor Kevin Bacon wanted to know what it would be like to not be famous.

He commissioned a Hollywood make-up artist to make a prosthetic disguise that would make him unrecognizable to fans.

Then he wore it to an L.A. shopping center well-known for spotting celebrities.

He says in an interview in the Telegraph, “People didn’t bother me, but they also ignored me. No one was nice to me—they looked right through me, and pushed in front of me…”

Bacon’s description reminds us of why it’s so important for you to become a celebrity in your niche.

With celebrity, you are hard to ignore. People seek you out instead of only finding you through referral or by accident which means customers come to you. And you never have to worry about competitors with less experience and fewer credentials pushing in front of you.

Making yourself the face of your company and becoming a celebrity is quite simply, the fastest, easiest, least expensive and most effective way for you to differentiate yourself from everybody else.

This differentiation will help:

  • People recognize you in your niche, often making you their only choice.
  • Give you authority where people will not only respect your advice, but pay you handsomely for it.
  • Cause consumers to seek you out rather than you seeking them out.
  • Make you more appealing so that people want to be around you and associate with you.

Here are four tips for making yourself into a celebrity that will help make your business the recognizable “go-to” source in your niche.

1)      Become the face of your company. What company do you think of when I say: Steve Jobs? Walt Disney? Bill Gates? Donald Trump? Dan Kennedy? Personality makes you different from every other realtor, restaurant, financial advisor, etc.

People enjoy getting to know, like and trust people. So when you become the face of your company people will associate your business with doing business with you, even if they are speaking to one of your employees.

2)      Climb the ladder of expertise. Personal branding expert, Nick Nanton points out that every business person in your category is required to meet certain basic criteria to work in your field.

For example, a lawyer must go to law school and pass the bar exam. When you raise yourself up by going beyond the minimum requirements and do “celebrity-creating-type-things” such as writing a book or serving on a high profile committee, you move yourself up another rung above everybody else who isn’t doing those things.

3)      Specialize. Who would you prefer help you with a problem you’re having? Someone who specializes in the problem or someone who has general knowledge, but doesn’t necessarily deal with your particular problem all the time?

For example, if you have gum disease and need gum surgery, do you want your general practitioner dentist or a periodontist who specializes in gum surgery?

Not only will you stand out as the clear choice, but specialists get paid more than generalists.

4)      Display your expertise. You can be the best at what you do. You can be the most qualified with the most credentials. But if you don’t let people know, then you’ll look just like everyone else in your field.

You must let people know about your expertise. Display awards and credentials. Alert the media with newsworthy items often. Offer to present and speak at events or to organizations where your target audience is present in order to showcase your expertise and make yourself well-known in your niche.

People have to know who you are if you want them to seek you out. Making yourself a celebrity will help you accomplish this—and it’s much faster, easier and less expensive than other avenues you could take. Plus because no one can be you, you can forever protect your company and avoid it falling into the sameness trap that is met with apathy.

NOTE: If you want to discover the three step system for becoming a celebrity in your niche, you can check out a free video by Dan Kennedy student Nick Nanton where he shows you the three necessary elements to becoming a celebrity to your ideal prospect. Those perceived as the expert and authority in their niche experience less (or virtually no) sales resistance while commanding prices exponentially higher than their competition.  Nick’s only keeping these free videos available for a few more days so check them out now at www.livinglegendformula.com before you miss them.

Nick Nanton Living Legend Formula

Nick Nanton Reveals How To Become a Celebrity in Your Niche and Command Higher Prices with Less Sales Resistance than Ever Before