Direct Mail Marketing

You’ll remember that I’ve defined marketing as delivering the right message to the right people with the right presentation and there is no better way to do that than direct marketing.
There’s no doubt in my mind that any conventional small  business – restaurant, retail store, service station, etc. can easily and inexpensively double it’s business [...]

In my last post,  Secrets To Structuring Your Direct Mail Marketing Piece, I introduced you to the three things that must be accomplished in the opening of your direct mail piece. By way of review you must:

Telegraph the offer.
Emphasis the best aspect of the offer.
Target the reader

Now let me explain in more detail exactly what [...]

In yesterday’s post, I covered the direct mail ’sneak-up’ attack where you position your envelope to look as if someone you know is sending you mail.
I also mentioned that this approach is not full proof and can work against you if the offer inside is relatively ordinary.
That’s one of the reasons that many marketing experts [...]

Direct mail marketing formats can first be basically divided into two categories, envelope or self-mailer. A self-mailer can be anything from a post card to an 8 ½ x 11″ sheet tri-folded, stapled and mailed as is all the way up to a catalog.
These types of mailings are what most people are thinking of [...]