Glazer-Kennedy Blog » Direct Mail Marketing

From the category archives:

Direct Mail Marketing

Example of How to Select a Mailing List

by Dan Kennedy05.20.2010

We’ve been talking about selecting the correct mailing lists for your company and strategies you can employ to identify the right mailing list to purchase for your business.
Now I’m just going to randomly select a couple SRDS listings and go through them with you to bring about an even better understanding.
Under business executives, the Kiplinger [...]

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Which Direct Mailing List Should You Choose

by Dan Kennedy05.18.2010

Yesterday I pointed out to you the three main categories of available lists. Just as a quick review, there are:

Subscriber Lists
Purchaser Lists
Compiled Lists

Each list will offer different specialized sort capabilities. You want to consider the value of each one of these as it relates to your defined needs.
You can get geographic sort in just about [...]

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Why I love My Junk Mail

by Dan Kennedy04.20.2010
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In my last post, I discussed direct marketing and gave you five different ways that it can be utilized including (but certainly not limited to) advertising in media, electronic media (Radio, TV, etc.), the internet, mail, telemarketing, and door to door selling.
Of all these direct marketing methods I’m most partial to direct mail. I like [...]

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How To Tell Your Prospects What They Need To Know…

by Dan Kennedy02.09.2010
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…Before you even meet them.
We’re still talking about the three aspects that make for a successful marketing strategy and so far, I’ve identified the first two…the list and the offer.
Of course, the third stepping stone to direct mail success is the mailing piece itself. If one is the list and two is the offer, then [...]

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How to Reduce the Waste Factor in your Direct Mail

by Dan Kennedy02.05.2010
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Yesterday I covered list selection, which is the starting point of the direct mail marketing process.
Today, I want to hit on the development of a ‘matching offer.’
The offer you make in a direct mail package needs to be carefully thought out and matched as closely as possible to the interest, needs, and motivations of the [...]

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How to Turn 44 Cents into a Customer for Your Small Business

by Dan Kennedy02.02.2010
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I am not a great fan of the United States Postal Service.
Overall there’s no doubt in my mind that it is a poorly managed, inefficient, financially troubled operation sadly in need of reform. But in spite of all its faults that system gives you a powerful and effective sales force at a bargain price.
Using the [...]

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Exploding the Response of Your Direct Mail

by Bill Glazer12.15.2009
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This is the transcript from an interview Bill Glazer did with Keith & Travis Lee:
What we are going to be talking about today is a particular type of strategy, although it’s very, very far reaching, which is involved with the use of my favorite media that there  is by far and away is direct mail. [...]

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August 2000 Interview Between Dan and Bill (Pt 2)

by Dan Kennedy12.07.2009

Bill: It takes about eight minutes to get out 10,000 messages, which is fascinating. Because Dan, as you know and we’ve had many discussions about this, my sales associates who work in my stores, they are required to make telemarketing calls to their previous clients, which is a very, very strong media which I highly [...]

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August 2000 Interview Between Dan and Bill (Pt 1)

by Dan Kennedy12.03.2009

This is a classic interview between Dan Kennedy and Bill Glazer from August of 2000.
Enjoy!
Dan: Welcome to another Gold Inner Circle tape. I’ve got on the phone with me this time of year, or actually pretty soon a very busy fellow, Bill Glazer. Many of you will know him from having seen some [...]

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How To Assemble A Direct Mail Marketing Package

by Dan Kennedy10.28.2009
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When a pro freelance copywriter talks about a direct mail marketing package, he is most often referring to the outer envelope, sales letter, brochure and order form.
We tend to be much more creative and varied in the number and variety of enclosures in a good direct mail marketing package, but the result is the same; [...]

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