Direct Mail Marketing

Yesterday I pointed out to you the three main categories of available lists. Just as a quick review, there are:

Subscriber Lists
Purchaser Lists
Compiled Lists

Each list will offer different specialized sort capabilities. You want to consider the value of each one of these as it relates to your defined needs.
You can get geographic sort in just about [...]

…Before you even meet them.
We’re still talking about the three aspects that make for a successful marketing strategy and so far, I’ve identified the first two…the list and the offer.
Of course, the third stepping stone to direct mail success is the mailing piece itself. If one is the list and two is the offer, then [...]

I am not a great fan of the United States Postal Service.
Overall there’s no doubt in my mind that it is a poorly managed, inefficient, financially troubled operation sadly in need of reform. But in spite of all its faults that system gives you a powerful and effective sales force at a bargain price.
Using the [...]