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direct response advertising

Are You Too Concerned With Your Image

by Dan Kennedy06.24.2010

Direct marketing expert Murray Raphel a regular columnist for years for Direct Marketing Magazine compiled his best columns into a marvelous little book with a title that is instructive in itself… “But? Would Saks Fifth Avenue Do It”
I suggest that you get the book and I suggest you consider the implications of its title. Are [...]

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The 1% Factor

by Dan Kennedy04.23.2010
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I’ve spent this week blogging about my favorite type of small business marketing, which of course is direct response marketing. If you have understood what I have said so far, you should hopefully embrace the idea of thinking, talking and only investing in measurable results marketing.
But I did mention in an earlier post that there [...]

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Make Every Ad Dollar Accountable

by Dan Kennedy04.15.2010
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In my last post, we finished up our discussion on the different strategies to create profit improvement and I informed you that I was going to switch gears just a little and talk in detail about my favorite subject and strategy which I rely heavily on to insure the success of every business I own [...]

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Direct Response Advertising Isn’t for the Weak

by Dan Kennedy11.02.2009

Direct response advertising and direct marketing requires Great Courage to be successful for several important reasons.
First of all, you have, maybe, 5 seconds to grab attention, another 10, 20, 30 seconds at most to convince the person to read further, you have to suck ‘em in like a carnival barker promising a naked three-breasted [...]

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