Archive for the ‘Email Marketing’ Category


How To Make This Tricky Part Of Your Business More Effective…

By: Darcy Juarez on: April 12th, 2014 4 Comments

Last week we talked a lot about the importance of making your customer feel like your business and your business alone is THE one for them. (See my article Dan Kennedy Warns: You can no longer afford to do this.)

It’s a lot easier when you are face-to-face with someone because you can ask questions and give them personalized attention.

However, to really grow your business, you have to be able to translate that feeling on a massive scale.

We talk a lot about how to do this in direct mail and email and other media that is more of a one-to-one type of communication, but one area we don’t talk a lot about is your website.

Websites are tricky.  Because unlike an individual letter or email sent directly to your prospect or customer, people will be viewing your site who are in different stages of the buying cycle.

From the prospect who knows nothing about your product or service and very little about you to the fiercely loyal customer who has been with you for years.

Really think about that for a minute.

This means that a one-size-fits all approach will not work.

Sadly, the one-size-fits all approach is what many website builders do. While this may seem like the cheaper and easier approach, the truth is, it ends up costing you more in both time and money.

Concealed costs and trying to fit a ‘square peg in a round hole’ can end up causing you to lose customers and result in having a website that isn’t generating leads or income.

Trying to cater to everyone means you aren’t likely to capture much of anyone. And the likelihood that you snare prospects that are a poor match for your business goes way up.

Instead, here are some ways to make sure you build a better website so you don’t end up with a one-size-fits-all solution.

1.  Answer these questions before you start. Whether designing your website or adding additional pages, give thought to these questions to make sure every page fits into your “big picture” plan.

  • Who is your audience?
  • What factors are important to your audience?
  • What is the purpose of your site (or page)?
  • What’s the best way to get the traffic visiting your site to take the action you want?

Each and every page needs to have a purpose and needs to work together with the other pages on your site so your visitor has a great experience.

For example, when you put a blog post up, ask what the purpose of your blog post is and how this relates to the rest of your site.

Ask yourself things such as: “Am I trying to drive people to a presentation? Or trying to capture a lead by getting them to download a free report?”

These are only a couple of examples, but the point is there should be careful thought into your plan rather than just slapping up pages independently of each other.

2.  Build for longevity. One of my favorite things is automation. One way to automate your business is to build evergreen campaigns. To make your website evergreen, use fundamental direct response marketing principles that have stood the test of time and resist the urge to constantly change your site because some new guru says there is now a new rule to follow.
 
3.  Direct the process. Don’t turn your site over to a web designer, a tech guy, etc. Most are focused on the job they were hired to do and not on the overall design and purpose. They may not know or understand direct response. They certainly won’t be looking at the overall big picture. You need to think like an architect and make sure every element on your website is working together for the end result you want. (I discuss this in detail here.)
 
4.  Make every word count. There is a myth that a website has unlimited real estate. However, just like an ad in a magazine or newspaper, you must make every word count. Don’t get sloppy. If an element isn’t helping with your “big picture” strategy, get rid of it.

When you can put the work into something once and get it to work for you over and over again, you’ll find you’ll not only save a lot of time, but you’ll save a whole bunch of money not having to re-build all the time. Like a great sales letter that continues to work year after year, following these principles, it is possible to build a website that will make visitors feel that you are exactly the right fit for them.

*What’s Hot at GKIC This Week—Available ONLY through April 14, 2014* Are you tired of having to play catch-up with technological changes? Do you want more strategies on effective ways you can get your website and other Internet marketing to work today, tomorrow, and for years to come without having to make constant changes and updates? Discover the Essential Truths of Internet Marketing from Dan Kennedy.

You may not realize it, but Dan writes copy for and designs website and Internet marketing strategies for clients all the time. In fact, all but one of Dan’s clients uses the Internet in their business. Find out what really works.

This is the ONLY place Dan reveals these secrets.  Click Here To Learn More Now

Magnetic Marketing Event Bonus Videos

By: Dave Dee on: February 19th, 2014 118 Comments

Congratulations on registering for Dan Kennedy’s Upcoming FREE event where he’ll reveal How To Create A Flood of New Customers, Create A Cash Flow Surge AND Magnetically Attract Prospects Who Want To Buy From You

In case you got here by accident and aren’t registered simply go to www.gkic.com/mmevent now for all the details.

To get you going I’ve created a few videos that’ll help you prepare and get the most out of this one-time only FREE event.  Go ahead and watch them below (new ones will appear every few days) and leave your comments below.

VIDEO #1 “Why Do You REALLY Want More Customers, Clients and Patients”

 

VIDEO #2 “How I Went From Dead Broke To Successful Entrepreneur”

VIDEO #3 “How To Find Your Ideal Customer Part One…Create Them”

BRAND NEW VIDEO “How To Find Your Ideal Customer Part Two…Get In Their Head”

Tomorrow we’ll reveal exactly what’ll be covered in the Magnetic Marketing Event!

In case you got here by accident and aren’t registered simply go to www.gkic.com/mmevent for all the details

The Most Powerful Marketing Force Available. Are You Using It?

By: Dan Kennedy on: January 12th, 2014 5 Comments

An age-old copywriting secret is to ‘enter the conversation already happening in your prospect’s mind.’

One of the easiest ways to do this is to look at what everyone is talking about.

According to USA Today, Google reported the top two trending searches for 2013 were for former South African leader and human rights activist Nelson Mandela and actor Paul Walker—followed by the iPhone 5 and actor Cory Monteith.

Yahoo reported that the top obsessions for 2013 included Miley Cyrus “twerking”…”Duck Dynasty”…the casting of “Fifty Shades of Grey”…and ”The Walking Dead.”

The popularity of these searches indicates that this is what is on your prospect’s mind.

Other than the iPhone 5, do you notice a common denominator?

The answer is obviously they are celebrity-related.

People love celebrities. They’re obsessed by them.

A single celebrity death will often trump media coverage of anything else going on in the news, even if the reality of the other news story is far more staggering.

The truth is people are fascinated by celebrities and that trend isn’t going to change. It’s only growing. And, inexplicably, people confuse celebrity with credibility.

This is good news for smart marketers.

Every year billions of dollars are spent on celebrity endorsements. People will buy whatever celebrities eat, drink, wear, and drive. They want to know what celebrities do, where they shop, live and do business. Tap into celebrity and you have access to the most powerful marketing force available.

It’s easier to do than you think.

If you do business on a local level, it’s relatively easy and inexpensive to become a local celebrity. If you do business nationally but in a niche market, it’s also relatively inexpensive.

Make yourself famous by writing articles and books, giving lectures and being active in industry and community affairs.  Feature yourself in your advertising, videos and webinars.  Get interviewed on radio and TV and post the files on your website.

It’s worth noting that, these days, the lines between “PR” (public relations) and paid, commercial advertising as a means of creating celebrity status are very blurred.

It wasn’t too long ago that I watched an alternative health guru interviewed on Larry King and noted that virtually all the questions were the same as what our hosts on an infomercial asked two health experts.

When entertainment TV reporter Leeza Gibbons interviewed and profiled motivational speaker Tony Robbins in an infomercial was that as good as being on the TV show, Entertainment Tonight? Yes. In some respects it was even better…because this suggests strategy.

If you could get 3-time NFL Super Bowl Champion Emmitt Smith to appear in one of your ads do you think that would get more attention than an ad without a celebrity in it? (Incidentally, there is a way to get him and other mega-celebrities to do this when you attend Super Conference℠.  Find out more here.)

Using advertorials in newspapers and magazines, bought radio and/or TV time, self-published books, etc. you can do the same thing you once had to accomplish only through publicity and public relations.Not to mention that you can exert complete control over the process, unlike in live interviews with the media where you are at the mercy of what they ask, what they include in their edits, and whether or not your story gets bumped. Plus you can get it out much faster.

Whether you make yourself into a celebrity or you find celebrity endorsers to create a connection between your product and service and showcase this connection, celebrity is undeniably one of the most powerful tools you can have in your marketing toolbox.

This draws attention, enhances the buying decision and increases the loyalty of your consumers. Plus as mentioned before, you’ll be viewed as a more credible source.

One of the smartest moves you can make this year is to capitalize on the growing trend of celebrity fascination.  Build your own celebrity and/or start connecting with celebrities to form an association between them and your business now.

*What’s HOT at GKIC This Week*–Available ONLY through, January 15, 2014, discover how to tap into celebrity marketing in GKIC’s report: “Discover Twelve No-Cost and Low Cost Ways to Expand your Bottom Line Profits by Tapping Into the Power of Celebrity Marketing.”  Find out how you can get this report FREE and join the best, brightest and most successful GKIC members here.

The 7 Critical Marketing Areas You Need To Have In Place To Be Successful

By: Darcy Juarez on: January 4th, 2014 8 Comments

In business, there are 7 critical areas of marketing every business must have in place. Think of it as your “Wheel of Marketing.”

And in order to have your business run smoother, be less stressful, less time-consuming and excel faster, you must have all the spokes in place and balanced.

We determined the spokes of our “Wheel of Marketing” from working with Dan Kennedy and our millionaire and multi-millionaire entrepreneur GKIC members.

Through our members generous sharing of their successes, we discovered that these extremely successful and wealthy business owners each have 7 critical marketing areas (i.e. spokes) in your wheel and consistently have them working at their maximum potential. These 7 critical areas are:

1)      A market that is hungry to consume your message…and your product or service.

2)      A marketing message that grabs your prospects by the lapels and gets them to read your ad, sales letter, emails, or other marketing pieces.

3)      A system for increasing the lifetime customer value (LCV) of each customer, client or patient.

4)      A system for reaching more affluent customers that don’t make purchasing decisions based on price.

5)      A lead generation machine that never leaves you wondering where your next customer, client or patient is coming from.

6)      Offline strategies for getting your marketing message in front of your customers.

7)      Online strategies for siphoning more leads and sales to your business.

Take a minute to honestly rate yourself on each of the spokes of your marketing wheel—with 1 being not existent and 10 being outstanding. For example, if you don’t have a system for reaching affluent customers then you would rate yourself a 1 or if you have tried reaching out to the affluent market, but don’t have a system that consistently works, then you might rate yourself a 5.

This will not only help you determine where you are weakest and can improve the most, but it will also show you whether or not you are balanced. For instance, if you rate yourself a 10 on offline strategies but a 1 on online strategies, you can’t experience a thriving business.

Make all of your spokes strong in each of these seven critical areas and you will have a business that provides you with the income that allows you to take vacations without feeling guilty and have a business you look forward to going to each and every day without having worries constantly keeping you awake at night.

Is your “Wheel of Marketing” balanced? Leave a comment about what area(s) you need to strengthen the most.

NOTE: If your Wheel of Marketing isn’t balanced, check out our never before released Maximum Profits Online and Offline Fast Track Success Kit.  This is the closest thing to having GKIC personally take you by the hand and personally mentor you to get each of these 7 critical areas in place and running at maximum strength so you can possibly double or even triple your profits.

You’ll get GKIC’s uncommon strategies and the most comprehensive training we’ve ever compiled to date that will allow you to not only balance your marketing wheel, but push each spoke to its maximum. Plus, this training is designed to help you QUICKLY assimilate, implement and profit from a balanced GKIC-style marketing wheel so your business can start thriving FAST.

For more information click here

5 Things To Do Right Now That Will Make 2014 Your Best Year Yet

By: Darcy Juarez on: December 31st, 2013 20 Comments

This time next year you can be celebrating the fact that you’ve achieved your biggest goals of the year…

Or… if you don’t plan right, you can be vowing that you will not do the same thing and that next year will be different.

To avoid spending next New Year’s Eve wishing you’d achieved more, here are five things you can do to get ready for 2014.

1) Make a list of big goals you want to achieve. Take no more than ten minutes to list the biggest things you want to achieve in 2014. Write these in the simplest terms and make it personal, positive and in the present tense. For example, “I will earn (insert target income goal) by December 31, 2014.”

2) Take time to define your “why.” In Dan Kennedy’s recent article, THE Single Biggest Difference Between Successful People And ‘The Mediocre Majority,’ Dan points out that you have to find your real purpose for doing what you do. This is the big emotional reason that you continue to persevere.  Your sense of purpose.  The “why” behind what you do that goes beyond money.  For example, a business owner might want to automate his business to save time and make more money, but his emotional “why” may be that his parents are getting older and he wants to make sure he has the time and availability to care for them should they need his help.

3) Review your marketing successes and failures from 2013. It’s easier to develop a better, more successful marketing plan when you can build on your successes and learn from your failures. Use Dave Dee’s quick and easy guide for reviewing your marketing in his article 8 Steps To Making More Money in 2013.

4) Mark time in your calendar to work on your business. It’s easy to get so caught up in our day to day responsibilities of running our business, that our marketing suffers. Block out time on your calendar now for the entire year that will be devoted to working on your business. One of your GKIC Member benefits is our FREE Fast Implementation Bootcamp which offers you a chance to do just that—along with coaching and feedback from Dave Dee and me at the event. We offer this event four times a year. Mark one down on your calendar now.

You’ll also want to schedule regular time each week when you can review your marketing results, plan for upcoming campaigns and develop your marketing.

5) Enlist the help of an experienced mentor and/or coach. In Dave Dee’s article, Why Outliers: Story of Success, Got It Wrong, several success experts including psychologist Anders Ericsson, author of Psycho-Cybernetics Dr. Maltz and Dan Kennedy all agree that you need “corrective feedback” to eliminate “expensive experience” that is causing you to repeat mistakes. An experienced mentor will help you identify where you can improve, refine your process and help you focus on correctly doing what you need to do to succeed. Plus they will hold you accountable, keeping you on track and moving forward.

Today’s list will help you set yourself up for success in the New Year. Check out  Dave Dee’s post that gives you five things you can do that are specifically focused on helping you increase your income in 2014.

NOTE:  What are the biggest things you want to achieve in 2014? List them in the comments below so we can help deliver content and systems you need most to achieve them.

A Confession And Insider Tips On How To Effectively Market On The Internet

By: Dave Dee on: December 12th, 2013 5 Comments

I confess, when I first started marketing on the Internet, I wasn’t making much money there. Maybe around $500 a year.

But once I learned how to successfully use online marketing, I quickly took that to $500 a week and then even to $500 a day…and you can too.

Even better, the fact that you read and follow GKIC and are likely already marketing your business with offline media means that when you integrate your online marketing with your offline media, you’ll increase your profits even more… because online media works best when integrated with offline media.

Of course, while Darcy Juarez discussed why it is essential for you to market your business on the Internet in her article, Shocking. Over 50% of Small Businesses Don’t Do This…And Why YOU Must.” (You can read it by clicking here), she did not discuss why businesses don’t do it.

It may be true that some small business owners don’t think it’s necessary. But from what I see and hear, I believe it mostly has to do with overwhelm, confusion and not knowing how to do it.

The first step is to have clear goals for what you want to achieve.  It’s a mistake to simply slap together a website or hire some “expert” to build you a site or put together some online marketing. Without clear goals, you’ll find it not only gets expensive time and money-wise if you constantly have to re-do things, but your business will take a huge hit in terms of lost customers who quickly abandon your website due to lack of clarity on how you can help them.

Your goal might be to gain new customers, build deeper relationships with existing customers, sell more stuff or attract a steady stream of leads. Think about your short, medium and long-term goals.

Once you’ve defined your goals, you’ll need a strategic approach to attain them. Because without strategy, you have no direction. Think about what type of site will help you achieve your goals. For example, would a soft-capture site or hard-capture site work better? Should it have a single purpose? Should you make an online catalog? Should you use direct response or presentation?

Define your ideal target market. Be specific. For instance, “car buyers” is too general. Within that category there are first-time buyers, sports car buyers, truck buyers, etc.  The more you know about your target market, the better you can serve them and the more you can tailor your future campaigns, both online and offline PLUS…the more ideal customers you’ll attract…the more sales you’ll make…the more referrals you’ll receive.

Develop a powerful Unique Selling Proposition (USP) that differentiates you from your competitors. This is especially important when marketing on the Internet, because it’s real easy for your online prospects to click away from your website and search for what else is available.

Make your Internet marketing evergreen. By using key fundamentals and foundational principles of what works in marketing, you can create Internet marketing that will work today, tomorrow and for years to come.  This will save you time, money and the frustration of not having to constantly re-do things or chase the “latest trend.” Plus, you’ll find this will make you richer and more relaxed because you’ll be consistently attracting clients, customers and patients and you’ll eliminate the confusion of trying to constantly learn the newest “thing.”

Invest in good, strong copy. On the Internet, every word matters when it comes to marketing yourself. Your words either move your prospect to respond or to abandon your website (or other online marketing)…sometimes forever. Each page is valuable real estate and must move your reader to do something…even if it’s just to read another page. Making sure the architecture and wording is right is essential to making money online.

Measure and evaluate your results with analytics to make sure you are achieving your goals. Online marketing tools can show you where your customers come from, where they spend most of their time, how they respond to your email marketing campaigns and more. Key information that tells you whether your marketing is working or needs to be fixed.

The key to creating powerful Internet marketing is to know what you want before you start and to use a solid strategic approach you know works. When you do and integrate it with your offline media, you’ll discover you’ll make more money and spend less time trying to make your online marketing work…no matter what your niche is or what is happening in the economy.

NOTE: If you want to get a clearer picture of what your strategic approach should be to marketing your business on the Internet, then you won’t want to miss my FREE webinar, go to www.gkic.com/eimt to reserve a spot now.  Dan and I will be discussing the Essential Truths of Internet Marketing and you won’t want to miss this!

Six Ways To Prevent Your Business From Being “Shutdown”

By: Darcy Juarez on: October 1st, 2013 3 Comments

Today, the U.S. government shutdown for the first time in more than 17 years. Reading the paper and listening to the news there’s a lot of debate about what a shutdown will mean.

But one thing is certain, the shutdown will be temporary.

The government will soon be back doing what it does for better or for worse.

However there is no debate about what that would mean should a “shutdown” occur in your business. It could fold with devastating consequences to the livelihood of everyone involved.   For some business owners, it’s a real looming threat that they live with on a constant basis. For others, unfortunately they aren’t aware of the dangers lurking, until it’s too late.

Just last week I was talking with a friend about a retail business in her area that had been thriving. She said that changes in Google caused this business to shutdown virtually overnight. The owner had to move in with relatives and is struggling to build a new business.

A small restaurant owner in Jacksonville, Florida recently talked about how new changes to tax laws pertaining to staffing were making it more difficult for him to be profitable. He had to eliminate staff causing him to increase his personal workload to 80 hours a week and is now debating whether it’s worth it to continue running his business.

It can happen to large companies too of course.  After being considered in danger of closing for several years, aerospace giant Boeing announced they would be closing their plant in Long Beach, California for good in 2015, affecting 3,000 workers who will lose their jobs.

The thing is, you don’t have to live with that looming “shutdown feeling.” Here are six things you can do to create growth in your business and feel confident you can prevent yourself from going out of business.

1)      Choose the right market for your business. When you target exactly the right market, you will eliminate wasting valuable marketing dollars and instead get maximum results from every marketing piece you release. Do this by creating a very detailed and clear picture of your ideal customer and limit yourself to a responsive market willing to spend money.

2)      Make your business the clear choice for your prospects and customers. When you make your product or service stand out as the only clear choice for your prospects, you’ll eliminate competition. Do this by making your Unique Selling Proposition irresistible.

3)      Diversify your marketing. Unfortunately for the retail business I mentioned earlier, they limited their advertising to using one vehicle—which meant that when Google made some changes, they were put out of business. Had they built up an email list and a mailing list, they would have still had other ways to market and sell their products. If you are relying on only one channel, you are putting yourself at great risk of being shut down—maybe even without warning. Be sure to integrate both online and offline marketing campaigns and you won’t have to worry about changes in rules and regulations shutting you down.

4)      Learn how to craft compelling messages. There are fundamentals of writing a message that gets your prospects to take notice, pay attention and open their wallet and buy from you. Invest the time to learn these fundamentals, even if you hire someone else to write your messages. (Note, if you are hiring someone to write for you, be sure you ask these seven questions) .

5)      Have a few campaigns ready to execute when you need immediate cash flow. When you have campaigns proven to generate cash each time you do them, you’ll relieve a lot of worry and stress and be able to bring in money on demand. For example, the “Lost Customer Campaign” we teach at Fast Implementation Bootcamp is one of attendees favorite campaigns as it always generates business and is a strategy many businesses have used to solve a cash flow problem.

6)      Expand what you offer. Boeing is closing its doors because they are no longer going to make C-17 cargo plane which is what is built at the Long Beach facility. If the facility would have looked toward expanding what they do, they may have had a plan in place that would have derailed their closing. For instance, they could have looked at building parts for repairing multiple types of planes.

Just as putting all your “eggs in one basket” for your marketing can lead to closing your doors, so can focusing too much on one product or service. Think about what else you can offer in order to have multiple streams of income coming into your business. For example, the restaurant owner I mentioned might think about offering his own line of products—special salad dressings and sauces. This would add income without having to increase staff. He could also add recipe cards or create information products that teach people how to cook.

The government shutdown is a harsh reminder of a reality no business owner ever wants to face. If you want to stop living in fear of having your business being shut down and grow your business instead, implement as many of these ideas as possible. You’ll eliminate wasteful spending, frustration, worry and fear and find you’re not only more relaxed, but more profitable too.

NOTE: If you’re serious about creating solid business and want to increase your profits…then you don’t want to miss our next FAST Implementation Bootcamp on December 5-6, 2013.

In just two days’ time, you’ll leave with fully loaded marketing campaigns ready to send, know how to choose the right market and how to eliminate your competition by making your business the only clear choice for your customers.

Best of all as a GKIC member, you can attend completely FREE of charge.

Click here or go to www.gkic.com/bootcamp

Not yet a member? Find out how you can receive a trial membership, $633.91 worth of Money-making information FREE and be eligible to attend the FAST Implementation Bootcamp FREE too.

CLICK HERE TO GET $633.91 worth of money-making info AND attend bootcamp FREE

 

Are You Treating This Important Sales Tool As Trivial?

By: Dan Kennedy on: June 16th, 2013 7 Comments

The other day I read someone’s definition of a “post scriptum” commonly referred to as a “P.S.”  The author, trying to educate others, described the P.S. as “generally containing information which is trivial.”

To be frank, I found his explanation rather trivial…

Because the P.S. is anything but trivial and should be awarded much greater attention than most give it.

You see writing copy is a very small part of developing copy that sells. Not only must thought and research be put into who you are writing to and what their objections might be, but careful thought must be put into each element of your copy and their function.

Often I see people shoot out of the gate with a strong headline and by the end of their message; they get a bit lazy, throwing on a P.S. almost as an afterthought.

But the truth is the P.S. is one of the most important parts of your copy—and you’ll find that most copywriters agree – you should never end a sales letter without one.

Why?

1)      Because some people jump to the end of your letter or message after reading your headline and before reading your letter, so your PS serves to further their interest in reading everything.

2)      The P.S. can summarize your offer, for the impatient “page jumper.”

3)      The P.S. can emphasize the most important benefit (which means, of course, you must first identify what that is.)

In letters, I’ve found that multiple P.S.’s almost always outperform a single P.S., and find that most pro copywriters also utilize this technique.

If you are looking for some ways to make your PS’s stand out, here are some tricks you might try:

  • Vary the typestyle
  • Vary the point size
  • Use all caps (only if the P.S. is very brief)
  • Put it in color
  • Put it in handwriting
  • Put it in a box with a screened color behind it
  • In handwriting, run up the side of the letter as if you ran out of space at the bottom of the page

Sometimes you may choose to use the P.S. to somehow “up the ante” beyond everything offered and described in the main letter, such as introducing (yet) another bonus or strengthening the guarantee.

You might also add testimonials in P.S.’s to reinforce your message, add credibility and serve as a tipping point for the reader who is on the fence.

How long should a P.S. be? The longest PS that I’ve ever used in a successful sales letter was 2 ½ pages long. The shortest: two sentences.

One of the ways people recall information is “first and last.” That means that they tend to remember what you say at the beginning and what you say at the end, forgetting what is said in the middle.  So whatever you put in your P.S. must not only be powerful and persuasive but must, in effect, condense summarize and deliver your entire pitch, which is anything but trivial.

NOTE:  The truth is EVERY element in your copy should be given thought to—what its function is, just as much as the P.S. Because the job of your copy is to sell. And in order to do that, you must know and understand the “must have” elements of super powerful copy. In fact, this is so important that I recommend you have a checklist, template or method of ensuring all elements are included—every time.

Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

 

3 Internet Marketing Truths You Should Know To Make Money Online

By: Dan Kennedy on: June 7th, 2013 17 Comments

When it comes to the internet, I mostly “plead the Fifth”, but I work with it as marketing media just about every day. Not directly: it is absolutely true that I am not connected to it, never use it personally, never go look, meander or play.

The way I order a book from Amazon is by scribbling the title on a scrap of paper for Vicky. But I write tons of copy for it, devise integrated offline-online strategies, craft entire web sites, develop online video, and work with clients large and small who make millions of dollars with MY online strategies and suggestions. The “Who’s Who” of internet marketing gurus and experts all credit me for major influence on their methods and success, from Yanik Silver to Frank Kern and Rich Schefren and, well, you name somebody.

But much more importantly, I guide clients and GKI members in diverse businesses, in REAL businesses to treasure on the internet. I’m not selling “get rich on the internet”, but I certainly help a lot of people in doing exactly that.

In the past 12 months alone, I have BUILT successful marketing involving online media for a high-end financial advisor targeting 55 to 70 year old clientele, a group of health care practices, a non-profit, and, of course, a number of info-marketers.

There are also a number of enduring, on-going online selling sites I’ve created or consulted with clients on – one, notably, has been producing no less than $50,000.00 a month for almost 4 years. Truth is, I’m probably responsible for more money being made online (selling things other than: how to make money online) than most if not all of the names you associate with the internet.

The legitimate leaders of the field hold me in high regard. I have a note from Yanik Silver that includes “thank you for being one of the three people I credit with my achieving financial independence.”

Tim Ferris, best known for his mega-bestseller “The 4-Hour Workweek,” says he found one of my books when he was in high school(!) and has read it 5 times since – he called it “steroids for your entrepreneurial cortex.” He also credits me as one of the two authors who “completely changed the way I think about work and enabled me to create a life of adventure and meaning.” I understand that he very recently wrote about me in one of his blog posts.

I know such quotes reference big, broad things, not the micro-mechanics, try to use and do everything that can be used and done, and lose sight of WHY you are doing them and what the stardards for choosing an measuring results should be. You can fall down a rabbit-hole into a wonderland of media and tools and activities – and be trapped there.

There are Three Internet Marketing Truths You Should Know To Make Money Online:

  • First, there are marketing and selling principles valid with every media including all online media.
  • Two, there is an ENORMOUS AMOUNT OF B.S. about online floated about and popularized by people who do not understand the essential principles and IDEAS they speak of as if facts – these “online is unique,” new metrics, online only folks are just the same as the Amish, except they have iPads instead of horses and buggies; they live in their own little world.
  • Three, there is a constructive, productive way to think about the internet and online media. It is not a new god to be worshiped. It’s not a wizardly magic wand. But it does provide a portfolio of legitimate opportunities.

Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

 

Doubles Your Sales In 20 Minutes Using These E-mail Secrets

By: Dave Dee on: March 7th, 2013 3 Comments

Recently I was speaking with a busy, small business owner and Internet marketer who confided he wasn’t doing what he coached other businesses to do.

He said, “I know I should be doing this for my own business too, but sometimes I act like the cobbler with holes in his shoes that spends so much time repairing others shoes that he doesn’t have time to repair his own.”

He added that what makes it worse is it’s the one thing he knows he really needs to be doing.

In a tough economy every penny counts and not doing this is like leaving tens of thousands of dollars on the table.

What was he neglecting?

He wasn’t giving his prospects and customers a second (and third and fourth…) chance to do business with him.

A costly mistake in any economy.

You see, according to market researchers, 98-99% of your website visitors won’t make a purchase on their first visit.

Converting even just 1-2% of those lost visitors could make a significant difference to your bottom line.

For example, if 6,000 people visit your website each month, a 2% bump in your conversion rate translates into 120 additional customers. Times that by the gross profit you make per sale and, I’m sure you’ll agree, it’s something that deserves your attention.

So how do you go about converting that additional 2%?

Email marketing.

In fact, according to Ogilvy who are cited as pioneers in the interactive marketing industry, “People who are registered to receive email marketing messages from your company will purchase an average of 167 percent more than those people in your marketing database who are not receiving email.”

Email marketing allows you to keep in touch with prospects as well as current and past customers, clients and patients.

It helps you drive traffic back to your website, sales pages and promotions.

It gives you the opportunity to educate your customers so they can be more successful in their business.

You can position yourself as a go-to resource.

You can cross-sell and up-sell your products and services to existing clients.

And win customers back.

This business owner knew all this, but still wasn’t doing it.

Like you, me and everyone, he’s busy.

But the reason he wasn’t doing it went beyond that.

He wasn’t doing it because he was worried about what many businesses are concerned about when they start thinking about doing email marketing …

Creating content.

Writing relevant content that’s both interesting and helpful to your readers is a real concern.  Plus the fear it will suck up all your time.

Another concern this entrepreneur worried about was that his emails might alienate some of his customers, damaging his reputation.

If you have any of these concerns, here are four tips that will help you write emails FAST and build a solid relationship with your readers.

1) Invite your customer in. Be transparent and personal in your messages. Give your customers a sneak peek inside your home, your business, your leisure time.  Tell them about something you read, a movie you watched, or something funny or spectacular that your kids did. Tell them about where you travelled or what a customer said to you.

Not only is it easier and faster to write about what you know, but it’s more interesting too. Plus, it helps you to build more of a relationship with your customers by helping them feel like you trust them like a friend.

Some of my most successful (and profitable) emails have revolved around a personal event from my life. When you put your trust in your readers with details of your personal life, they’ll be more likely to trust you back.

2) Stick to one topic. Decide on one topic you want to talk about before you start writing…and stick to it. Often when people don’t decide what they want to write about first, they ramble on to different topics.  This is like you giving your reader an invitation to stop reading.  It’s important that you focus your email on one idea.  Do this upfront and you’ll save a lot of editing time later.  Plus your emails will be more effective because your audience will only need to remember one big idea per email.

3) Brevity. Keep your messages to 500 words or less. This will make it easier for prospects to finish and faster for you to write.

4) Write conversationally. GKIC member, Matt Furey writes email messages to his list every day…bringing him $10,000+ per email. It only takes him about 20 minutes a day. He recommends writing like you speak. In fact, he often “speaks” his message into a transcription device. You can even buy devices that attach to your computer with a microphone that type what you speak.

 

Email is still one of the most effective strategies for doubling and tripling your sales. Using these tips will not only help you write faster, but will help you strengthen the bond between you and your readers, making your emails more effective.

By the way, the marketer I spoke of earlier is now doing email marketing. He says it has:

  • Re-engaged prospects and past customers making them once again interested in his services.
  • Brought inquiries about other services he offers.
  • Driven more traffic to his website.
  • Educated people on how he can help them.
  • Converted more of his prospects into paying customers.

You don’t have to spend a ton of time creating emails to get these kind of results. And the time spent will be well worth it.

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