Archive for the ‘Email Marketing’ Category


The five types of sales funnels you need to create “income at will”

By: Dan Kennedy on: January 23rd, 2015 1 Comment

A few months ago, a business with a list well over a hundred thousand strong launched a campaign that was a total bust.

Their list is highly targeted. They did a lot of research and spent a good deal of time creating an avatar of their ideal client. Their demographic is one where there is disposable income waiting to be snatched up.

Their open rate and click-through rate was high.

The copy was good and on target with their list.

But no one on the list was buying.

So what happened?

The secret to creating certainty in any business is two things…

Consistent lead flow and the ability to turn those leads into paying customers.

In this case, they were able to not only attract targeted leads—but capture them.

But, it’s one thing to get leads.

It’s another thing all together to extract money from those leads.

Like most businesses, they filled up their sales funnel with “freebie-seekers” and “looky-loos” who have no intention of buying.

Furthermore, for more than a year they gave away free content, never once offering their own products for sale.

Sure, during that time, they included links in their blog to other people’s products and services, and a few other things to generate some income, but they never had a real call to action. They didn’t create real sales funnels or follow-up sequences. They never really even made a solid offer.

Then after a year, they decided they wanted to sell to their list, putting all their resources into one campaign.

They hired strategists, a research team, and copywriters with good track records. They made a plan and developed their strategy. Nothing was just thrown together. A lot of time, effort and money were put into this.

But people didn’t buy the product. In fact, they only made one sale.

They spent so much time giving away free content that they never taught their list how to be buyers.

So when they decided to flip the switch and ask for money, no one was listening.

If you want to avoid a similar problem in your business (or if you are making sales, but not as many as you think you should) create sales funnels to do the following:

  • Segment your database to discover who is interested in buying and who is more interested in collecting free stuff.
  • Pre-qualify people to segment the ones who are truly interested and qualify for the high-priced items or programs you offer.
  • Increase the value of a new member or purchaser by gently pushing them up the money pyramid.
  • Determine who your hyperactive buyers are.
  • Speed up the sales cycle and acquire customers faster.

If you want a TRUE “income at will” business, you need to have a sales funnel that not only helps you create a list of buyers, but one that lets you literally multiply every single dollar for every sale you make.

For business owners who want to weed out the looky-loos and maximize their profits from their list, I give more information about the sales funnels and profit multipliers that GKIC and I use in our business here. These are the profit multipliers we use to multiply our sales 4X, 5X, even 6X’s consistently.

Get access to these funnels NOW (Only available until Monday, January 26, 2015.)

Is Your Email Dying? 5 Things You Should Do If You Don’t Want to Kill Your List

By: Dave Dee on: January 21st, 2015 4 Comments

Email marketing can be super profitable.

In fact, email marketing delivers the highest ROI of any digital marketing strategy. According to Mark the Marketer, on average for every $1 spent, there is a whopping $44.25 ROI – and sixty-six percent of consumers have made a purchase as a result of an email marketing message.

But you can also lose customers faster through email than any other form of media…

Because with email, the reader has all the power.

The reader decides whether or not to use the spam button to unsubscribe from your list.

The reader decides whether or not they will open your email, ignore it, or trash it.

And the reader can also decide to ignore your messages for the rest of eternity simply because you weren’t respectful of their time or they’ve labeled you as someone who continually sends them content that doesn’t interest them.

Fact is, on most email lists, almost half of subscribers are inactive.

So what can you do to change that (or ensure you aren’t causing it to happen)?

For starters, be respectful of your reader’s time and attention. Deliver value. Build your reputation for delivering information, products and services they feel they need.

Bottom line; take your email marketing seriously.

Here are 5 things you can do to get higher opens, click-through rates, and ROI:

1.) Write one-to-one: Email was designed as a personal one-to-one communication.

If you think about your own email inbox, you’ll probably agree that the emails from family and friends are the first to get attention and opened. So don’t send broadcast emails out that look like a sales flyer that would be thumbtacked to a board at Starbucks.

Address your reader and personalize.

 2.) Segment your list: Make your emails more relevant by segmenting your list.

For instance, let’s say you are holding a Google Hangout training on sales. The idea is you send an invite to your entire list, but then segment your list after the initial invite.

Only people who opt in for the Google Hangout will receive emails related to the training topic after that.

We’ll segment the list even further depending on the actions they take.

Plus, for future, we can send emails to the opted-in group about sales because they’ve shown interest in this topic.

This can significantly improve your open rate, even triple or quadruple it, because as Dan Kennedy frequently points out, “When your message is matched to a target audience that has a high level of interest in it, not only does your responsiveness go up but your readership goes up too.”

3.) Spend time on your subject lines: Sixty-four percent of people say they open an email based on the subject line, according to American marketing research firm, Chadwick Martin Bailey.

Create a swipe file for subject lines. Also, you can improve your open rate by using urgency and special offers.

Urgency can be created with limited time offers, alerts, and news bulletins. Special offers can include sales and discounts, but might also include using words such as free, new, or video.

While bizarre subject lines or curiosity can help your open rate, beware: These can also alienate readers if your email doesn’t deliver what is promised in your subject line.

4.) Mix it up: While your business depends on your readers doing something, don’t make every message about maximizing your revenues. Balance out asking for a sale with messages that include tips, a free download, discount, or something extra for them.

This shows appreciation, builds loyalty, interest, and attention from your readers over time. And in the end your subscribers will reward you.

5.) Send email messages regularly: Send emails consistently on a daily or weekly basis. Sending 4 messages a month verses one a month has been shown to improve open rates.

You might test using the words “Daily” or “Weekly” in the subject line as this has been shown to boost open rates. Stay away from using the word monthly as this has shown to hurt open rates and click-through rates.

Make 2015 the year you invest in making your email better. Engage with your active and past customers and prospects through consistent, relevant email messages. Give them more than they expect from you. When you do, you’ll be rewarded with higher open and click-through rates and a better ROI.

To help you get better results with your email marketing, I convinced Dan Kennedy to join me on Friday, January 30th at 11 AM Eastern Time to deliver a 100% FREE Four-Hour LIVE Training with step-by-step instructions on creating emails that absolutely deliver RESULTS.

Once you sign up, you’ll also be privy to my Micro-Training Video that shows you insider secrets you can use to instantly drive up your email results.

Don’t miss your chance to get FREE training with Dan Kennedy and take advantage of the stealth secrets I reveal in my Micro-Training Video. Register here NOW.

Want Customers For Life? 3 Things You MUST Do

By: Dan Kennedy on: November 28th, 2014 4 Comments

Fortunately, early on I realized that a business’s most important asset is its customers. When you get them, by God don’t let them slip away.

I also learned early on that you will not keep them for life based on the value of what you are selling. Sure you’ll keep them for maybe a couple of years, but value alone won’t keep them hanging around.

If you look around the room at any one of my events, you’ll find people who have been with me for five, ten, even twenty years or more. GKIC’s own Dave Dee is a perfect example of someone who has been following me for nearly twenty years.

As a result throughout the years, I’ve been fortunate to have had customers spend $100,000 or more with me.

We don’t do it anymore, but there was a time where I had clients’ credit cards on file with permission to swipe their card and automatically send them product whenever I came out with something new.

And I can reliably predict sales when I send an email out that sells something.

You don’t get to this position by blind folly. But having said that, you can get to this position using somewhat less-than-obvious techniques.

Which brings me to series fiction. If you want to build customers for life, series fiction is a good model to study. To demonstrate, here are three things series fiction author Rex Stout did that created a desire for his new books so bad that even in death people didn’t want to let go. These are things which you too should apply to your business to keep people coming back for more…

  • Make readers eager for the next installment. Author Rex Stout (1886-1975) published Fer-de-Lance in 1934. It was his first book in which his Nero detective character Wolfe appeared.

People loved this character so much they couldn’t wait to get the next book about him. This love for the Nero Wolfe character continued for the rest of Stout’s life. He wrote more than seventy Nero Wolfe books and stories.

The Nero Wolfe character and his adventures was so enduring that Stout’s family found another writer to continue to write the novels after Stout’s death. People continued to love Wolfe so much there was even a TV show created around the Nero Wolfe character and his right-hand man, Archie Goodwin—25 years after Stout died.

Create that same eagerness in your customers—that desire to hear what you are going to do next. Build that excitement and anticipation to open and read whatever you send them. Every time. Week after week. Year after year.

  • Get “famous” with your target audience. Stout began his writing career in 1910 and didn’t become a full-time writer until seventeen years later. Although he published three novels which received favorable reviews before his first Nero Wolfe book, none of them were best sellers.

It took him 24 years to figure out how to create a character that would get and more importantly—keep—people interested. It was the “keeping them interested” part that ultimately made him famous with his audience.

Look at any of the big celebrities in sports and entertainment and in the information marketing world such as Jimmy Fallon and Frank Kern. They’ve found ways to hold people’s interest which in turn has built their celebrity.

Stout discovered that you have to deliberately and strategically create, develop, and use personality to build your celebrity—and your following.

  • Keep your customers involved, active, and responsive. Next week in New York City, the 37th annual Black Orchid Banquet will be held. The event includes speakers discussing Nero Wolfe and Rex Stout topics, song parodies, toasts, themed quizzes, etc. to celebrate Rex Stout’s legacy.

This is just one of many offerings that keep Wolfe fans engaged. For instance, for a fee—you can also subscribe to a Newsletter that explores Wolfe’s life and/or become a Wolfe Pack Member.

Keeping a relationship going like this is not a common thing. How long do your customers stick around? One year? Two years? Five years? Twenty?

This does not happen by accident. And in the business world you’ll find very few people that have customers who stay with them for life. You have to think about how you keep people interested enough to stay for life (and beyond even.)

If you’d like to know about the principles I use that has allowed me to keep customers for decades while boosting lifetime customer value, customer retention, and overall profits…and how you can too, then click here now.

Also, now through Monday, December 1, 2014 as a one-time only deal, GKIC has a limited time offer that includes receiving the MP3 download of a closed-door 2-day seminar I held called “Copywriting Seminar In-A-Box”. The course reveals all of my most prized, most powerful, and most profitable copywriting techniques. I took this course off the market years ago, but I am bringing it back for just one time when you take action right now.

Three Steps To Never Prospect Again

By: Dan Kennedy on: October 17th, 2014 2 Comments

It’s been 40 years or more since I replaced old-fashioned prospecting grunt work for a 100% measurable way to attract a predictable, reliable stream of ideal clients.

Success at getting qualified clients, customers, or patients has a lot more to do with understanding the real secrets of direct-response marketing…and a lot less to do with chasing after prospects.

Whether you are just getting started in business or you’ve been in business for thirty years… believe me, there’s nothing better than only talking to prospects who have already “raised their hand” specifically to TALK TO YOU!

To experience this kind of client attraction, the most important thing you can do for your business right now is to develop a reliable and predictable client, customer, or patient “Lead-Generation System.”

A successful Lead-Generation system should have the following components, several of which many (if not MOST) business’s overlook:

1)    A “Slam Dunk” Customer.  If you’re trying to target the entire world, you’d better be prepared to go head-to-head with big, dumb companies with billions of dollars to waste in the effort. Going after every possible person who could ever use your service is a fool’s errand.  Instead, step back and think about, whom right now, are your favorite clients… where do they come from? How do they act?  What do they read?  How much do they earn?  What are their hobbies?  What is it about YOU that they tell you they resonate with?  Getting a solid grasp on WHICH this person is, WHERE to find them and WHAT it is they truly desire that only you can provide … and for the PRICE you want them to be able to pay… is a crucial first step to your lead-generation system.

2)    A “Killer” Lead Generation Magnet.  You need to give them a clear reason to contact you and get that reason in front of your “slam dunkers.”  It should be something targeted to narrow down your perfect clients from the unwashed masses…this “thing” is an incentive for response we call a Lead Generation Magnet.  Many times these are informational in nature, such as reports, guides, books, CDs, webinars or even other kinds of gifts.  Obviously, the more desirable the magnet and its offer, the better the response you’ll get.  You generally want something that is directly linked to your business.  For instance, the investment company offering a free road atlas in exchange for a call in appointment would be better served by a free report detailing “The 5 Secrets The IRS Hopes You Never Discover that Can Save the Typical Family $5000 a Year in Taxes.”

3)    Answer the WHY You Question?  The question I pose is “Why should I do business with you rather than any other option including doing nothing?”  The answer is what we call your Unique Selling Proposition (USP) and your lead magnet should make dead solid certain that the factors that make you different are clearly spelled out.  This provides fuel to the call to action (something else you need in your magnet, do NOT forget that critical piece) that compels them to act without hesitation, knowing that the benefit they seek can only be found with your products / services.

Don’t rely on hope, networking, or prospecting grunt work to get customers through your door or to your website. Create a lead-generation system that includes these key components to get them to raise their hands and ask for YOU.

Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

 

 

Top Three Rules For Writing A Great Headline

By: Dave Dee on: July 20th, 2014 6 Comments

In the brand new course the “Power of Copy Unleashed, How To Create Offers Your Customers, Clients and Patients are Powerless to Resist” I give out my Top Ten Rules For Writing An Effective Headline.

While I don’t have time to go into all of them here, I’ll share the three rules that I see people getting wrong the most.

Before I do that thought I want to reiterate something you’ve probably heard before AND is soooooo important to really understand.  Remember…Your headline is an ad for your ad.

It doesn’t matter how stellar your copy is or how wonderful your offer is. If your headline doesn’t pull in your prospect, it DOES NOT MATTER.

Many of the best copywriters in the world spend the majority of their time writing out and testing different headlines. Simply changing your headline can increase your response rate by 300% or more.  That’s why yesterday I shared some of my favorite headline formulas.  If you missed that just click here.

There are many different formulas for writing good headlines and in “The Power Of Copy Unleashed…” I share 18 of them.  That said, you can still create your own formulas but they must follow a number of rules if you want to maximize your results.  Here are the three rules I see people breaking most often and it’s costing them thousands or tens of thousands of dollars!

First…Your name as a headline is a deadline.

Don’t use your name or your company’s name as a headline.  So many people say things like “Top Five Reasons to Shop at Dave’s Magic Shop.”  This will absolutely kill your response when you compare it to a benefit oriented headline like “Top Five Things You Must Look For In A Good Magic Shop.”  Now there are exceptions to this rule but in 99% of situations, avoid using your name, your company’s name or our product or service in the headline.

Second…Do NOT send out or hand out any piece of printed material, publish a landing page or have any advertisement that does not have a headline. Ever!  

If you’re interested in making sales and having people actually read or listen to you, then you MUST have a headline.  I’d encourage you to go to your mail pile right now and see how many ads actually contain a headline.  Most will not.  That’s why most people say get a .1% response rate is good.  Good to most websites that are truing to sell something right now and look for a headline, again, most don’t have this.  This is like sending out an e-mail without a subject line (which by the way is the headline for your e-mail.)  Never…Ever…Ever have an ad without a headline.  Print, online, video, radio, just don’t do it.

Lastly…“Quotation marks around the headline” have been shown to increase response. 

Why?  Who the heck knows?  But it works so do it.  I could share my theory here or why it works but in all honesty it really doesn’t matter why, only that it does.  Now that doesn’t mean you shouldn’t test this, but most people aren’t going to test things so use best practices unless you find that for your audience something else works better.

Anyway, start with those three and if you’re really into learning more about creating messages that sell like crazy then check out “Power of Copy Unleashed, How To Create Offers Your Customers, Clients and Patients are Powerless to Resist” where among other things I go though all ten of my headline rules, provide 18 different headline formulas and much much more.

Until then this is Dave Dee signing off and saying “Kick Butt and Make Mucho DeeNero!”

Note: This is the type of stuff I reveal at every single GKIC Two Day Fast Implementation Bootcamp, plus we actually have you write various ads, marketing pieces, e-mails etc…all designed to help you make more money the day you get back.  It’s an absolute FREE event for members and just $497 for non-members.  If you’re interested we still have slots at our September and December Bootcamps.  Click here to learn more.

Three Killer Headline Formulas That Could Skyrocket Your Conversion Rates…

By: Dave Dee on: July 19th, 2014 6 Comments

Recently I had an interesting conversation with one of our GKIC copywriters about how she cut down her writing time by 75 percent and skyrocketed conversion literally overnight.

About six months into her intense study as a copywriter (dedicating about 20 hours a week learning her craft) she was still spending hours and hours just to write a headline for a salesletter. (A headline is like the hook at the beginning of a story. It captures a reader’s attention and gets them to read farther into the promotion.)

In her mind “getting the headline right” was the difference between hooking a big client or not.  Sometimes she would spend days on what amounted to a few lines of copy.

But then something happened that changed everything for her.

She went from taking days to write a killer headline, to coming up with  several of them in just minutes

I’m hesitant to even tell you what made the difference. Because it’s such a simple idea, I’m afraid you might dismiss it.

So before I tell you what she did, I want to tell you why you shouldn’t be so quick to dismiss this.

You see not only did she get much faster at writing, she got much better at it too—overnight.

So what was it that caused this transformation?

Templates and Formulas!  Yup that’s it.

Now mind you, she had been given full instruction on what to include and not include in a headline. She had been taught about keeping your target audience in mind when crafting your headline. She knew about the different types of headlines you could write. And much more.

But she never had someone give her a straight forward template to use.

The template gave her the ability to write like a top copywriter instantly. It guided her to make the right decisions. Plus, because she was following a template (and not staring at a blank page), she could write much, much faster. And on top of that, the template was created by a well-respected and VERY successful copywriter, so she started writing with a lot more confidence.

Here’s the thing about copywriting. You should never start with a blank page. And it’s always a good idea to have a template to follow to make sure you get the structure correct.

Because while direct response marketing allows you to reach the people and businesses most likely to buy your products and services…the promotions sent need to convey the right message and say the right things. And it needs to be structured in the right way and be written to make the prospective buyer take action.

So if you’re not using well-structured, proven templates to create your copy, you should start. You’ll be amazed at how much it will improve your success.

Here I’ll give you three of my favorite headline templates…

1.  “What Everybody Ought To Know About _______________”

I like this one because it’s so simple.  For example if you’re a dentist who specializes in dental implants then your headline can simply be “What Everybody Ought To Know About Dental Implants.”  This can be used by virtually any service provider from attorneys and accountants to real estate agents and carpet cleaners.

2.  “Discover How  __________,  __________ and  ____________”

Ok so say you’re a personal trainer or sell a workout program a weight loss system.  Then use something like “Discover How To Burn More Fat, Build More Muscle And Still Eat The Foods You Love.”  It’s so easy because all you need to do is put your biggest three benefits in the headline.

3.  “Why Is This _____________ Giving Away Over $________ Worth Of ________________ For Free?”

This one is great for brick and mortar business to be used as lead generation.  This can really boost the effectiveness of your ads and drive down the cost of new customer acquisition.  Say you’re a restaurant then try something like “Why is Dipietro’s Ristorante Giving Away Over $10,000 Worth Of Fine Italian Cuisine For Free?” This one works for virtually any brick and mortar business!

So if you find yourself struggling to create effective ads, and sales messages in a short time you need to be on the lookout for proven templates and formulas that’ll drive your ideal customers, clients and patients to you.  Quick hint…keep reading below ;)

**What’s Hot at GKIC** The 7 questions that every copywriter must be able to answer to write killer direct response copy   Click Here Now.

Four Steps To Creating A List Building Machine

By: Dave Dee on: July 15th, 2014 1 Comment

“I need help building my list!”

This is a universal problem that virtually every business owner has and it’s the number one thing we’re told by you that you need help with.

This is a great thing for two reasons…first off it tells us you understand the value of a list.  Recently I was in Chicago and went to a restaurant called Carnivale with Darcy and “the jewel” (aka Mike.)

It’s one of Mikes favorite places to eat but just about every time he goes there he uses a discount offer from a daily deal site because they advertise on there all the time (I won’t go into the Jewel being a cheapskate here).  Even though he’s been to Carnivale a number of times, not once have they asked him for his information so they could follow up directly with him.  Instead they rely on using high-cost daily deal sites to get customers instead of simply going to their own list.  Most people aren’t even aware that they need a list.

So simply by asking this question it implies you understand the value of having a list and that’s good news.

Secondly…and really more importantly, it’s a great problem because it’s one that can be solved.

Easily, and in a variety of ways!

One of my friends who is an online list-building “guru” recently released a video showing the four steps to creating a list building machine.  In one example he shows how they took a virtually “dead” blog and now drive over 10,000 visitors a day to it, and more important capture contact information from over 600 new visitors EVERY day!

You can watch the entire video by clicking here and below I’ll share with my best take-a-ways.  This particular video is all about using your blog as the center of your lead attraction universe.  If you don’t have a blog, he shares resources you can use to start one immediately, for FREE.   Now for the four steps.

1. Create a Stand Alone Opt-in Page.  Too many people make the mistake of driving traffic to their blog and hoping that an ad on the right hand side will get people to opt-in, or subscribe to their blog.

In reality, using text throughout the blog article telling people how to subscribe and making a clickable link will convert 10x-15x as many people into subscribers.  This is sooooo important because if someone finds your blog through a search engine, chances are they may never find it again when left on their own, so you NEED to capture their information the first time they come.  Jeff describes various ways to do that here.

2. Sell Visitors On Why They Should Join Your List.  Let’s face it.  We all get plenty of e-mail so we’re really not looking to subscribe to more lists…UNLESS it’s something you’re very interested in, something entertaining, or something that will be helpful to you.

For instance if I went to a blog and they said “Sign up to get the latest reviews for the best restaurants in the country, shared with you in a fun and interesting way, and get exclusive notifications of new openings and special promotions in your area!”  I might subscribe to that because they really “sold” me on why I should subscribe.  Chances are  most won’t try and “sell” me on subscribing and simply say “Sign up for our e-newsletter.”  No, thanks.  Not interesting.

3. Split Test Everything!!!  We all know we should test different things in our ads and our marketing but most of us really don’t do this because we’re not sure how or what to test.  Jeff goes through a list of 7 things to test and shows you the tools he uses to do this easily and quickly on his video here.  While I can’t go into all seven the top two you should test even if you test nothing else are your “Headlines” and your “Call’s-To-Action.”

If you do nothing else first test your headline because this is what determines if people will even read or listen to the next thing you have to say.  If you send out e-mails your subject line should be viewed as your headline.  In a radio, or TV ad it’s the first sentence people hear.  You need them to listen, read, or watch if you’re going to convert them into a customer, client or patient so start with testing your headlines.

Then Jeff says to test your call-to-action because this is where the rubber meets the road and people decide to continue their journey with you, or leave you penniless on the side of the road.  You might be surprised at some of the simple tests he ran and their results.

4. Make Your Opt-in Page Easy To Find!  
You don’t want people to need to search to subscribe to your blog, e-mail list, mailing list etc…you need to present it up front and often.

You may think it’s easy to find because you created a button or have a link in your header, but why not have it in multiple places.  Here Jeff shows you five different places you can advertise your opt-in page and the benefits of the different strategies.

Obviously in this blog, I’ve used this simple strategy and made it virtually impossible for you to read this without being presented multiple times with the opportunity to check out Jeff’s full training.

Anyhow, those were my take-a-ways from his free training video.  If you have a few minutes (about twenty actually) check it out.  Even if you don’t have a blog, or aren’t marketing online you’ll get useful tips you can apply to virtually any media.  Leave a comment below after you watch Jeff’s video and let me know what your biggest take-a-ways are.

5 Product Launch Tips From The Product Launch Master Jeff Walker

By: Darcy Juarez on: June 6th, 2014 2 Comments

Right before we had Jeff Walker, the creator of the Product Launch Formula, speak at the GKIC Info-Summit a few years back Jeff was gracious enough to share some of his best strategies with our members.  As I re-listened to this recently I realized how true these exact strategies still were today.

The creator of the Product Launch Formula, Jeff is considered THE guy to go to when you want to launch a product or service…

ANY kind of product or service.  (And most recently his own book aptly named Launch.)

You could be selling guitar lessons or teaching how to carve wooden Santas…the formula works gangbusters for any product.

In fact, his formula has generated millions and millions and millions in sales for his students.

During his tele-seminar, Jeff told his story of how he discovered his formula and revealed the EXACT process he used to create his initial Product Launch Formula–which generated $600,000 in its first week.

In a minute, I’ll give you five tips Jeff shared during his call, but first, I want to tell you a little more about how Jeff got started. You’ll want to pay close attention to his story, because in it there is a secret to how you can raise yourself to expert status in your field.

When Jeff Walker started in information marketing, he wasn’t anywhere close to being a guru. In fact, back in 1996, he started an information marketing business out of desperation…

A stay-at-home dad, he was looking for something to do that would bring him in income from home.

He says he didn’t have a clue about information marketing.  He didn’t know anything about how to sell. He was even afraid to ask for the sale because he thought nobody would buy from him. And he didn’t know much about marketing either.

On a shoestring budget, without knowing anything about what he was doing, he made $10,000 in his first year.

What he discovered, after repeating his process again and again, was that his fear of asking for the sale had resulted in a powerful selling formula.   As he fine-tuned his approach, sales rose dramatically.

He then attended an Internet Marketing conference where he shared what he was doing. It was there he realized no one else in this industry was consistently generating the kind of sales he was getting.

What happened next was even more interesting. A few people he met at the conference followed Jeff’s advice, launching their own products. These launches not only created huge sales, but set the “launchers” up as gurus in their industry.  (You might even recognize some of them such as Ryan Deiss and Frank Kern to name two.)

After these new gurus experienced success, they urged Jeff to create and launch his Product Launch Formula.  The problem was
that Jeff hadn’t created anything to sell. So he used what he calls a “Seed Launch” to create his product.

Since then, Jeff has taught others how to successfully create and launch products using his Product Launch Formula. To date, his
formula has generated more than half of a billion dollars in sales for his students and launched not only Jeff’s expert status, but
his student’s expert status too.

These days, Jeff enjoys waking up to orders in his in-box along with the freedom that provides him.

Sound like something you could learn to live with too?  While we’ll share several of Jeff’s best strategies below, we want to let you know that Jeff is Launching (get it) his first book and he’d like you to get a copy for free.  You can do that by clicking here, but it’ll only be available for two more days so don’t wait!

Well, if you’ve ever wanted to get into Internet marketing but were stopped because:

1)      You don’t have a clue about what to sell online;

2)      You only have a few hours to spare;

3)      You only have a few dollars to start with…

Then you’ll want to carefully follow the tips Jeff revealed in his call. He not only shows you exactly how to quickly and easily
create content…but how to figure out what your product should be.  As you will soon see, his process is neither time-consuming nor expensive to do.

As I mentioned earlier, Jeff’s big secret is to do a “Seed Launch”.  This works whether you have a list or don’t have a list, and whether you have a product idea or not.  It costs very little to do because all you really need is a free conference line, a way for people to opt-in, and a way to send emails.

Five tips Jeff gave during our call about doing a “Seed Launch” were:

1)  Figure out your topic. Often people have a general idea about what they could teach someone, but aren’t sure what type of product they should create. What do you know a lot about? What are you passionate about?  For example, maybe you know a lot about gardening or accounting or exercise.  Picking a topic you know about and enjoy will make it easy to talk about and help you create a successful product.

2)  Create initial emails.  You don’t have to sell anything here. Just be yourself in these emails to help attract like-minded people who will be interested in your topic.  And remember that people will be more likely to read your emails if you write more like you are telling a story about your topic to a close friend.

3)  Determine if you will charge or not. The most important thing in a “Seed Launch” is to get people who want to sign up to hear about your topic. Jeff suggests you base your price on what your topic is along with what assets you have, such as your list size.

4)  Create a conversation with your audience. By creating a conversation about your topic with your audience, you can discover what material you should cover; what objections prospective buyers have and how to answer them; how to create a perfectly tuned product from your seed launch; and how to create a great product that will help you enjoy long-term success.

5)  Set yourself up for subsequent sales. The key to getting subsequent sales is to give really great content plus a little extra
bonus for your first product. This lays the foundation for a long-term relationship with your prospects and customers.

If you liked these quick strategies you need to get his book now while you still can for free.  Just click here.

If you’re still reading this and you haven’t taken advantage of his offer, then this will change your mind.  Here we’re re-releasing this incredible interview where he takes you through just one of his strategies…the ‘seed launch.’

Get the training here

I’m sure once you listen to this you’ll want to get everything you can of Jeff’s…but don’t wait too long because it’ll be gone (well not gone, you’ll just need to actually pay for it and it won’t come with a bunch of great bonuses) so get the book for free by clicking here now.

Get Jeff's Book For Free For Two More Days

Get Jeff’s Book For Free For Two More Days

How To Make This Tricky Part Of Your Business More Effective…

By: Darcy Juarez on: April 12th, 2014 4 Comments

Last week we talked a lot about the importance of making your customer feel like your business and your business alone is THE one for them. (See my article Dan Kennedy Warns: You can no longer afford to do this.)

It’s a lot easier when you are face-to-face with someone because you can ask questions and give them personalized attention.

However, to really grow your business, you have to be able to translate that feeling on a massive scale.

We talk a lot about how to do this in direct mail and email and other media that is more of a one-to-one type of communication, but one area we don’t talk a lot about is your website.

Websites are tricky.  Because unlike an individual letter or email sent directly to your prospect or customer, people will be viewing your site who are in different stages of the buying cycle.

From the prospect who knows nothing about your product or service and very little about you to the fiercely loyal customer who has been with you for years.

Really think about that for a minute.

This means that a one-size-fits all approach will not work.

Sadly, the one-size-fits all approach is what many website builders do. While this may seem like the cheaper and easier approach, the truth is, it ends up costing you more in both time and money.

Concealed costs and trying to fit a ‘square peg in a round hole’ can end up causing you to lose customers and result in having a website that isn’t generating leads or income.

Trying to cater to everyone means you aren’t likely to capture much of anyone. And the likelihood that you snare prospects that are a poor match for your business goes way up.

Instead, here are some ways to make sure you build a better website so you don’t end up with a one-size-fits-all solution.

1.  Answer these questions before you start. Whether designing your website or adding additional pages, give thought to these questions to make sure every page fits into your “big picture” plan.

  • Who is your audience?
  • What factors are important to your audience?
  • What is the purpose of your site (or page)?
  • What’s the best way to get the traffic visiting your site to take the action you want?

Each and every page needs to have a purpose and needs to work together with the other pages on your site so your visitor has a great experience.

For example, when you put a blog post up, ask what the purpose of your blog post is and how this relates to the rest of your site.

Ask yourself things such as: “Am I trying to drive people to a presentation? Or trying to capture a lead by getting them to download a free report?”

These are only a couple of examples, but the point is there should be careful thought into your plan rather than just slapping up pages independently of each other.

2.  Build for longevity. One of my favorite things is automation. One way to automate your business is to build evergreen campaigns. To make your website evergreen, use fundamental direct response marketing principles that have stood the test of time and resist the urge to constantly change your site because some new guru says there is now a new rule to follow.
 
3.  Direct the process. Don’t turn your site over to a web designer, a tech guy, etc. Most are focused on the job they were hired to do and not on the overall design and purpose. They may not know or understand direct response. They certainly won’t be looking at the overall big picture. You need to think like an architect and make sure every element on your website is working together for the end result you want. (I discuss this in detail here.)
 
4.  Make every word count. There is a myth that a website has unlimited real estate. However, just like an ad in a magazine or newspaper, you must make every word count. Don’t get sloppy. If an element isn’t helping with your “big picture” strategy, get rid of it.

When you can put the work into something once and get it to work for you over and over again, you’ll find you’ll not only save a lot of time, but you’ll save a whole bunch of money not having to re-build all the time. Like a great sales letter that continues to work year after year, following these principles, it is possible to build a website that will make visitors feel that you are exactly the right fit for them.

NOTE: Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

The top 7 marketing mistakes that could cause your business to fail…

By: Dave Dee on: April 2nd, 2014 5 Comments

In my opinion, most of the statistics and reasons stated about why businesses fail are wrong.

Poor financial control, lack of capital, poor leadership, poor location, and poor economy are common reasons cited for business failure.

Statistics usually benchmark business failure on whether they are still in business and how long they operated before closing.  However, struggling to survive or performing below an owner’s expectations also constitutes failure of some sort.

While there can be more than one contributing factor to failure, by far and away the number one reason for businesses failing, from what I’ve witnessed, has to do with the  quality of their marketing.

Here are 7 of the most common mistakes small businesses make:

1)      Treating marketing like an expense rather than the business you are in. Marketing should be the driving force of your business because you are NOT in the business of being butcher, baker or candlestick maker…you are in the business of marketing your business. When you look at your marketing as a line item expense instead of a necessary investment, you’re looking to fail.

Marketing your business well is your path to becoming the dominant business in your community or category. And when you become the dominant business, you’ll be more profitable, secure and have more freedom.

2)      Not knowing what it costs to gain a new customer and what the average lifetime customer value is. If you don’t know what it costs to acquire a new customer, it’s impossible to set a marketing budget. And if you don’t know the lifetime customer value (LCV), then your budget for getting a new customer might be too high, which can cause failure.

Before you invest large sums of money into marketing, determine how much it costs to acquire a new customer and what your average LCV is. It’s important to note that when you know the LCV, you can sometimes spend more to acquire a new customer because it’ll be worth it on the back end. For example, if you know your LCV is $5000 for a customer, spending $100 to acquire that customer is worth it. However, if the LCV for a customer is $100 then spending that same amount wouldn’t make sense.

3)      No system in place for attracting your ideal customer and building a list.  Your biggest asset is your list. Yet many businesses, such as retailers and restaurants, make no attempts to build a list of ideal customers to market to.

If you want to survive, you must figure out how to attract your ideal customer and build a list so you can market to them again and again.

4)      No follow-up marketing system. Once you attract an ideal prospect, you must stay in touch with them until “They buy or die.” Businesses often have hundreds of people visiting their website or walking into their establishment and leave without buying and without the business collecting any information on how to follow up with them.

Businesses also fail to have a follow-up system in place for people who have purchased from them.

In both cases, you are leaving thousands of dollars on the table. Follow up with prospects and you’ll get a percentage of them to buy. Follow up with your buyers and they will often buy from you again and again.

5)      The USP isn’t defined. You need to make a Unique Selling Proposition (USP) that makes your business the only clear choice for customers and prospects. There are a lot of competitors out there—maybe selling exactly what you sell.

Spending time on refining your USP to make your business stand out is often a big game-changer for businesses.

6)      Not focused on the right market or haven’t defined a market. Right media, right market, right message. It doesn’t matter how great your message is if you are sending it to the wrong target market. In fact, Dan Kennedy says that 50% of your success is getting this right.

Create a list with laser-like precision and you’ll stop wasting money on advertising that isn’t working.

7)      Not using direct-response advertising. The agenda of advertising for big businesses is much different than the agenda for small businesses. Big businesses look to build their brand, look good, win awards, and maybe sell something whereas the small business owner wants to sell something.  The problem is because many small business owners don’t know a lot about marketing or where to start, so they copy advertising that won’t ever work for their business, which cost them time, money and sometimes their business.

To succeed, you must incorporate marketing techniques that attract prospects… sell something…cause your prospects and customers to take a desired action. This is accomplished by using direct response marketing.

There are ten “do or die” direct response rules your marketing must follow to be successful. (You can find these rules in Dan Kennedy’s No B.S. Direct Marketing For Non-Direct Marketing Businesses.)

Take a look at these seven marketing mistakes. Are you making any of them? If you are weak in one or missing any one of these items, then make a plan to fix them before it’s too late and you find your business is in jeopardy.

NOTE:  I just did a webinar called “How to Attract A Flood Of Your Your Ideal Clients, Customers and Patients In 60 Days Or Less…Guaranteed” where I revealed the 3-steps your business MUST have if you want to attract people to you like you never thought possible and I actually share how I went from dead broke…to making 6-figures in less than 90 days.  

If you want to get the 3-steps and see how you can implement them in your business just click here now. 

***Fair warning…this isn’t some 3-4 minute video that pitches you on taking the next step…this is over 45 minutes of REAL strategies and systems that you can use starting today, but you’ll want a pen and paper handy to take notes and better yet, start implementing.