Archive for the ‘Entrepreneurship’ Category


One Of The Biggest Marketing Mistakes I See…3 Ways To Create Authority And Be a Big Fish!

By: Dave Dee on: April 15th, 2014 4 Comments

Last week a picture of a fountain centerpiece called “Colonel Crackers” from the opening of a world entrepreneurial crowd-funding festival in Jacksonville, Florida called One Spark made me think of one of the biggest marketing mistakes I see.

The centerpiece, a giant, over-sized replica of a Goldfish Cracker swimming in a fountain inspires the question…

Which is better?

To be a big fish in a little pond or little fish in a big pond?

It’s an age-old question, yet many businesses get it wrong. And because of this, they constantly struggle to establish authority in their marketplace. They get left behind and never become important or stand out in their consumer’s mind. Instead, they remain just another choice among many.

To examine this question further, let’s take a look at One Spark.

Described as a modern day world’s fair, One Spark gave 610 entrepreneurs the opportunity to showcase their ideas to over 250,000 people.

During the five day festival, they got to show people what they were about and why people should be interested in their business ideas. Participants (called “creators”) competed for a share of a crowd fund, the winners determined by the attendees who voted for their favorite  entrepreneurial ideas. The event also gave entrepreneurs the chance to meet capital investors.

One Spark reduced the size of the pond for entrepreneurs, giving them the opportunity to be a “big fish” and put their ideas in front of a relatively small pond of consumers who were already interested in hearing about new ideas.

However, the businesses that were the most successful at capturing votes at One Spark narrowed this pond down even further.  For example, the owners of WaZINIT, an app that allows you to quickly scan products and compare ingredients against any of those that you are trying to avoid, focused on talking to people who had food allergies or who were on a strict diet.

You see, often I see people defining their market in too broad and too big of terms. At One Spark, the entrepreneurs who went after the entire 250,000 ended up among the bottom vote-getters.

Of course, we’ve talked in great length how that can impact your marketing. You want a market small enough that the resources you can commit to will give you a big impact.

But, making yourself a big fish in a small pond can have an impact beyond your marketing.

As displayed by One Spark, being the big fish can give you clout and status. In this case, the winners, the ones who did this the best, got in the spotlight on stage. They received extra media coverage. And because they are the biggest fish of the One Spark “pond” –based on peer voting, their status rose. People that were at One Spark know these are the businesses to check out. And people who see the media about the winners will also know they are businesses worth checking out.

In your own business, you can make yourself the big fish in the small pond in several ways.

1)  Differentiate. You have to stand out from the crowd. Our 2014 Marketer of the Year, Titanium Member Shawn Buck, narrowed the focus of his marketing business to doing only customized, done-for-you newsletters for businesses. By specializing his company The Newsletter Pro is THE authority on customized, done-for0-you newsletter. Essentially he made himself a big fish so much so that in less than 2 years his company went from being him and his wife working with a few small businesses, to having over 30 employees and mailing hundreds of thousands of newsletter each month!

2)  Make your market smaller. You have to find ways to make your pond smaller. One way to do this is to establish your business or move your business to a secondary town rather than a major city.  For example, a chiropractor in Loganville, Georgia with a population of approximately 10,000 people will find it much easier and less expensive to build clout and authority than a chiropractor in Atlanta, Georgia with a population of 443,775.

3) “Extreme Niching.”  Another way to make your pond smaller is to narrow your niche. For instance, Albany Saab Shop specializes in repairs and sales of used Saab (a brand no longer making new cars.)  Their “extreme niching” has not just made them the go-to place for much of the east coast Saab owners but as Saab dealerships are no longer in existence, they recently had to post on their website that there were certain days they could no longer accept new clients because they are too busy.

Or take GKIC Diamond Member Dr. Donna Galante who specializes in creating amazing smiles using Invisalign™.  Instead of being a general orthodontist and “doing everything” she chose a specific niche and become so successful that she now has created an info-marketing business that teaches others in her profession how to grow their practice.

Being a big fish in a small pond costs less in marketing and can even have lower taxes, insurance etc. if in a secondary town. Plus, when you make yourself a big fish, you have more authority and your importance in your community is greater.

Have you made yourself into a big fish or made your pond smaller? What were your results? Share your story in the comments.

NOTE: People like being associated with winners. If you want to attract more people to your business, you must be perceived as an authority and as more important. To quickly put systems in place to help you achieve this, come to our next Fast Implementation Boot Camp on May 29-30.

In two days you’ll walk away with a fully-loaded marketing campaign created and ready to send the minute you return home. You won’t have to struggle by yourself to create it, you’ll have a marketing coach there to help make sure you’ve got it right.

Best part is, if you are a GKIC member, this is absolutely FREE.  Not yet a member? Take our free trial membership and get $633.91 worth of money-making information as our gift to you. http://www.gkic.com/incrediblegift

To learn more or to register, go to http://www.gkic.com/bootcamp or call your GKIC Concierge at 1-800-871-0147, Monday –Friday between 8:30 AM-5:00 PM.

But hurry, we only take 157 people and the seats fill up fast!

How To Harvest Wealth Versus Needing Income

By: Dan Kennedy on: April 10th, 2014 6 Comments

One of the lessons I learned slowly and painfully has to do with income vs. wealth.

First, let’s clarify the difference between ‘income’ and ‘wealth.’

Entrepreneurs tend to focus more on the former than the latter. And many enjoy very high incomes for many years without ever converting any of it to wealth.

Sales, profits, and income are all important, but none of them directly produce wealth.

Wealth comes from the creation of value (not income) and from prudent investment.

I wasted years of opportunity thinking in terms of merely making sales and generating income until I shifted my thinking to creating valuable assets.

I can assure you, if you haven’t or don’t focus on asset-building rather than just income, you will forever need income.

Incidentally once I went into asset-building mode, and focused first and foremost on that over a period of about 7 or 8 years, I began to harvest wealth from the assets. I was able to make lifestyle choices… some of which involved my selling off assets and extracting the remainder of the value for investments.

And because of my asset-building years, I am now in position to be content working for wages, high wages, but wages nonetheless because I no longer need income.

Once you re-calibrate your thinking about your business and your job from just focusing on making sales and generating income to creating assets, you’ll need SYSTEMS that build assets and asset value.

There are four basic categories of Asset Building Systems:

  1. Rounding up the herd
  2. Retention of the herd
  3. Ascension of the herd
  4. Management of the herd

Within each of these categories you will need systems in place. For example, rounding up your herd will require a system for market selection, media selection and lead generation, among others. Retention will require systems for managing relationships, product development, delivery, etc.  Ascension will require rewards such as incentives and a visible ascension ladder. Management requires a self-management system, financial analysis system, and so on.

What do I mean by “system?”

Michael Gerber, author of E-Myth defines “system” as something duplicateable, franchiseable, so your business is like a McDonalds. Another way of looking at it is simply: the same thing being done the same way every time, on a set schedule.

So, for example, if you are presented with or gather up a collection of relevant sales, customer behavior, ad response statistics every Monday morning to analyze the preceding week, that’s a system. If you do it randomly and look at different numbers each time and lack a set of criteria for evaluating them, that ain’t a system.

If you have a series of three letters to upgrade members from one level to the next and apply this to groups of members as they hit the 6-month mark, then every month, the next group hitting the 6th month gets the three letters, that’s a system. If you attempt to upgrade members at random, that’s not a system.

You’ve got to have good systems. It’s the key to creating the lifestyle you want. It’s the key to having the freedom to work with people you like, doing work you enjoy, where and when you want.

If I challenged you to show me and teach me to “operate” your system for each of the above items on the list, could you?

If “no,” make asset building systems a top priority.

NOTE: If you don’t have systems in place for your business, then I encourage you to invest your time into GKIC’s FREE Fast Implementation Bootcamp. These two days will help you put the systems you need in place—FAST.

You’ll discover everything you need to quickly and easily implement GKIC systems—used successfully by thousands of members time and time again—into your business.

To learn more or register for the upcoming bootcamp, visit www.gkic.com/bootcamp

Three Ways To Increase Leads, Response & Loyalty…

By: Darcy Juarez on: April 8th, 2014 7 Comments

At our GKIC SuperConference last month, I added a picture of three-time NFL Superbowl Champion Emmitt Smith to my celebrity photo collection.

Of course, I’m not the only one who took a photo with Emmitt. Our Diamond Members also had their photo taken with Emmitt.

Darcy Juarez, Marketing Automation Expert of GKIC, the leading provider of information and training for entrepreneurs and Emmitt Smith, three-time NFL Superbowl Champion, entrepreneur and Dancing with the Stars Celebrity.

Darcy Juarez and Emmitt Smith

And while many people would stick this in a photo album or share it with their friends on Facebook, smart entrepreneurs know this is a valuable tool worth way more than the ego boost you get from saying you were rubbing elbows with an NFL great.

In fact, used correctly you can attract more leads, convert more prospects to consumers and even increase loyalty with existing customers, clients and patients.

Here are three ways to take advantage of celebrity photos:

1)    Drive more traffic to your website. Adding your picture to your website with correct tagging will make your website come up as fresh content for people searching for the celebrity you are pictured with. For example, if I put my picture of me with Emmitt on my website and tagged it correctly, anyone searching for Emmitt Smith would potentially find my website.

To do this, use ALT tags. ALT tags are a way to “describe” an image to search engine crawlers.  An ALT tag might read something like, “John Doe, Owner of the #1 rated steak restaurant in Dallas, Champion Steakhouse, with NFL Superbowl Champion Emmitt Smith.”

You can check to see if your images have ALT tags and see if they are accurate on your website with this free online tool.

2)    Grab more attention for your promotions. Use celebrity photos in your newsletter, ads, postcard mailings, sales letters, etc. to grab attention and associate yourself with celebrities.

People are obsessed with celebrities. The fact that they are already thinking about celebrities allows you to use Robert Collier’s copywriting secret of “entering the conversation already occurring in your prospects or customers minds.”

People are drawn to photos of celebrities.  The added curiosity will help get your ad, postcard, etc. into the “A” pile instead of being passed over or thrown into the trash.

Plus, because people draw a connection between you, your product or service and the celebrity, this can increase your credibility and create higher loyalty from consumers.

In addition to placing these photos in your ads and on your website, etc., physically frame these pictures and hang them where your customers can see them.

3)    Immediately elevate your status. The minute you start using pictures of you associated with a celebrity, your status will be elevated in the eyes of many of your customers, clients or patients. Because of people’s fascination with celebrities, they will instantly become more interested in you because you “know” a celebrity.

Think about it. If you are searching for a new chiropractor, which ad would you respond to:

An ad with a picture of a chiropractor with an unknown athlete or the ad with a picture of a chiropractor with Emmitt Smith that says something like “Chiropractor specializing in sports medicine and sought after by professional athletes”?

Always carry a camera with you and be on the lookout for opportunities to take a picture of yourself with a celebrity. These days most cellular phones will do the trick. If you are out somewhere and spot a celebrity ask if you can have a photo with them. Many celebrities will say yes.

Even if you do nothing more than add them to your website or hang them on your wall in your place of business, you will gain attention and elevate your credibility and status which can mean more traffic, more customers and more revenue.

NOTE: At every GKIC event, there are opportunities to take photos with celebrities. Past events have included people such as country recording artist John Rich, actor Adam West (best known for his role as Batman), and Shark Tank’s Barbara Corcoran.

For more information about how you can take advantage of these photo opportunities and the many additional benefits you are missing out on such as exclusive access to Dan Kennedy to ask (and have answered) your burning questions, click here.

Are You Committing This Costly Marketing Sin?

By: Darcy Juarez on: March 20th, 2014 9 Comments

A recent trip to the mall made it abundantly clear to me what is missing in most businesses today.

At the food court, free samples were offered to entice new customers to come try them out. I was greeted at department stores with perfume samples and an offer for a free makeover.

Look around you and you’ll see dozens of ways businesses lure in new customers. And don’t get me wrong, acquiring new customers is critically important.

But you have to be careful.

Pay too much attention to this one thing like many of these businesses at the mall were and you could be in danger of making a grave mistake.

You see while the un-rich believe the most important marketing is in attracting new customers, the exceptionally successful and rich entrepreneur realizes marketing to and nurturing the existing customer is paramount.

In Dan Kennedy’s book, The Ultimate Marketing Plan, he says, “It is a grave mistake to be overly attentive to getting new customers and neglectful of marketing to and nurturing relationships with existing customers.”

Dan quotes Joseph Jaffe, author of Flip the Funnel, in which Jaffe says, “In an acquisition focused world, we pull out all the stops to woo a stranger to sample our wares, yet we ignore the very people who essentially fund our acquisition efforts in the first place. It is tantamount to feeding yourself by holding the steak knife the wrong way, by the blade—not only will you go hungry, you’ll end up in the emergency room.”

Why is this so important to your business?

1)      It’s becoming more and more expensive to acquire new customers. It used to be that when acquiring a new customer, you could make a profit or at least break even. Nowadays businesses that are only focused on customer acquisition are missing out on a lot of money. According to Lee Resources, attracting a new customer costs five times as much as keeping an existing one.  Plus the probability of selling to an existing customer is 60-70% while the probability of selling to a new prospect is only 5-20%.

2)      There are a finite number of new customers available. It may be true that new customers are born every minute, but the reality is if you only focus on acquisition, eventually you will run out of new customers – especially if you operate in a niche market. Not to mention, if you are losing existing customers faster than you acquire them.

3)      The majority of customers leave businesses because of neglect. In The Ultimate Marketing Plan, Dan breaks down why you lose customers such as switching to a different product or service due to price or a better product, death of customer, etc. But the biggest reason for leaving? Customers feel unappreciated, unimportant, or taken for granted. Dan says, “Sixty-eight percent switch because of what they perceive and describe as indifference from the merchant or someone in the merchant’s organization.”

It stands to reason that if you strategically engineer your business to retain, nurture and grow the value of your existing customers, you will grow your business and your profits.

How do you do this?

Make your customer feel important, appreciated and respected. Find ways to express gratitude individually, en masse and publicly through things such as customer appreciation events, acknowledging them in your newsletter by name, and creating a reward program. Also, greet them as honored guests, take time to answer their questions and don’t create policies that drive them away.

View retention as a marketing function and a profit center. Don’t think of money spent on existing customers as an expense. Instead view it as an investment.

Have a lost customer plan in place. Track your customer’s activity. When one goes missing, send that customer a letter with a great offer or pick up the phone to find out why the customer is no longer purchasing from you. And don’t give up to early or too easily.

Develop new products and services for your existing customers. Your existing customers may have moved beyond your initial offering. Work hard to do more business with them by coming up with new offerings that will appeal to their wants, needs and desires.

Dan Kennedy says, “If you are going to buy customers, you’d better get better at keeping them and fully monetizing them.”

Your existing customers are your most important asset. If you want to grow your business and profits, neglecting them is one marketing sin you don’t want to commit.

What are some things you do to retain, nurture and grow your existing customers? Share your comments here.

NOTE: Are you committing this marketing sin? Let Dave Dee and I personally help you at our next Fast Implementation Bootcamp where you’ll discover the 7 core categories of customer development in your business. Once you have them all working in full harmony together (which is easier than you think,) you’ll finally be able to move every customer you acquire through the progressive stages that will lead you to explosive growth.

Fast Implementation Bootcamp is available to GKIC members at no charge. For more information or to register click here or call 1-800-871-0147.

Not a member yet? Non-members can attend too for just $497 or you can sign up for our trial membership, get over $633 worth of marketing and lucrative information free, and attend Fast Implementation Bootcamp as a new member FREE.

Could This Simple Thing Be Stopping You From Achieving More?

By: Dave Dee on: February 25th, 2014 2 Comments

“Why do you want to succeed?”

That was the question I asked during our recent Magnetic Marketing training.

Throughout the dozens and dozens of answers I received there was one common thread…

You want to have enough money to have the freedom to do whatever you want in life.

So what does having freedom mean to you?  Here are some of the main things you told me.  You want to…

  • Work for yourself and avoid having to work for anyone else ever again.
  • Give back.
  • Work less and “play” more.
  • Spend more time with your family.
  • Help other people live better.
  • Travel more.

All of these are great reasons and, of course, they just scratch the surface.

Identifying the reasons why you want to succeed is a critically important activity.  Because as American entrepreneur, author and motivational speaker the late Jim Rohn often said the only real reason more people don’t succeed is because they don’t have enough reasons why.

But is having a good list all it takes?

I have observed that sometimes people do indeed have a good list of reasons, yet they still struggle to succeed. So why is this?

It certainly can’t be attributed to lack of opportunity. Look around and you’ll see and read about people reaching extraordinary wealth and success with ordinary ideas and every type of profession.

It’s not because there aren’t tools to help.  We have proven resources that will show you how to market, create wealth, and sell better, even step-by-step plans to build a business from scratch and more.

And it’s not because there is no one to show the way. Coaches, mentors and mastermind groups are readily available to help with that.

So what’s the answer to this riddle? Before I tell you, there are a couple of things you need to have in place.

First of all, you must define exactly what success is to you. Because if you don’t know what success looks like then how can you expect to hit it?

So take out your notebook or get in front of your computer and begin to write a detailed picture of what success looks like to you.

And I’m not just talking about how much you’ll earn. Get detailed about how many hours you want to work each day and how many days you want to work each year.

Then go into detail describing what exactly success looks like to you.

For example, if giving back is part of your vision, how do you envision your role?  What organizations will you donate your time and money to?  How many hours a week and how much money?  And so on.

If you want to travel more, how many days a year will you travel? Will you work while traveling or will you step away from your business with no communication for days at a time? Will you stay in five diamond resorts or is camping more your style?

You must define exactly what these things look like so that you know what you need to do to get there.

Second you must reach peak personal productivity. To do this you must define what peak personal productivity looks like and have enough reasons why achieving it is important to you.

Dan Kennedy defines productivity as “the deliberate, strategic investment of your time, talent, intelligence, energy, resources, and opportunities in a manner calculated to move you measurably closer to meaningful goals.”

Once you have those in place, you are ready for the real trick and that is to link “your reasons why” to your goals.  

In his book, No B.S. Time Management for Entrepreneurs, Dan points out that to achieve your goals, you have to maximize your productivity. And to do this “You have to fight to link everything you do (and choose not to do) to your goals.”

In other words, you must measure everything you do against your goals.

Is the time you are spending doing something (or not doing something) moving you closer to your goals or further away?

For example, if you choose to check email, Facebook, and phone messages multiple times throughout the day, will that move you closer to your goal or could it be that the multiple distractions are making you less productive and keeping you from reaching your goals?

Linking “your reasons why” to your goals will give you clarity, help you make better decisions and accelerate your progress.

For instance, a GKIC member mentioned her decision to say “no” to certain types of projects with clients that were requiring an enormous amount of attention yet paid her much smaller fees than other projects. Realizing this wasn’t moving her closer to her goals, she decided to focus on getting more of the projects that would pay her a higher fee.

By clearly defining your reasons why and your goals and linking everything you do to them, you will have a very simple formula for determining if you are; a) being productive and b) consistently moving closer to your goals.

NOTE:  Internet marketing legend, Frank Kern, has just released his latest book “Convert: The Simple Little Formula That Sold $50 Million Dollars Worth of Products And Services Online” In it he reveals how to create internet campaigns that sell, regardless of your industry.  In Franks book you’ll discover…

  • All you have to do is basically “show up” and you can dominate your marketplace in a matter of days using this one simple method. (See page 3)
  • How billion dollar CEOs, politicians, and even cult leaders control people’s opinions without ever even meeting them. Major discovery on page 27
  • Go behind the scenes of a six-figure promo beginning on page 65
  • Discover the single biggest factor in increasing the money in your pocket …even if your sales stay the same. (Page 7)
  • The fastest way to make someone want what you’re selling. (Whatever you do, DON’T talk about your product!) Page 50
  • How to charge MORE than your competitors …The secret is this two-step formula that works even if you’re an “unknown nobody”. (Page 9)

For a limited time Frank’ll send you his book for just $5.60 shipping and handling.  If you’re interested just click here now and he’ll ship this out to you pronto.  For those of you who know who Frank is, you’re probably already taking advantage of this.  For those of you who don’t know who Frank Kern is, you owe it to yourself and your business to get acquainted with him asap.  To learn more just click here now.

8 Tips For Maximizing Referrals In Your Business Or Professional Practice

By: Darcy Juarez on: February 20th, 2014 No Comments

In your February 2014 No B.S. Marketing Letter (available by clicking here for members, FREE Trial For Non-Members), I mentioned that my family couldn’t stop talking about how nice the people from Cambria (the producer of custom counter tops we ordered) were.

While I was giving you an example of Outrageous Advertising, I think it’s important to note that my family and I don’t tend to talk about products or service that just meets our expectations. We only talk about the kind that either fails to meet or significantly exceeds our expectations.

As I said, my family told no less than 15 people within 10 days of their experience with Cambria. Had Cambria not gone the extra mile and had they just received adequate or good customer service, they probably wouldn’t have told anyone about Cambria.

What about you? When do you talk about businesses or professional services?

If you’re like most people, it’s only when customer service dramatically impresses or exceeds your expectations that you begin to create word-of-mouth advertising and referrals.

Conversely, service has to be really bad before you starting warning people to avoid a company at all costs.

The thing is, often it only takes one or two “little touches” to create exceptional service.

Some examples, the Omni Hotel in downtown Chicago is known for their extra touches. For instance, a guests travelling with young children receives a rolling backpack filled with toys, books and fun things to do for their kids upon arrival and milk and cookies at bedtime.  The doorman knows guests’ names, high-fives kids as they come in and goes the extra mile to get guests what they need.

Not too long ago, a friend of mine had her car serviced by Toyota. She needed her headlight changed which unexpectedly ended up being a rather pricey repair due to the labor involved to replace it. Her service handler found additional items that needed repaired and did them for her at no charge, had her car washed and vacuumed and gave what she described as “extra attention to every detail.”  Despite the unexpected hefty price tag, she was much more focused on the great service she had—going so far to say that it was the best service experience she’d ever had at a car dealer.

The little things that Omni and Toyota do set them apart from competitors and encourage people to talk about them—which creates referrals.

Dan Kennedy suggests you adapt the idea of doing “little things” in your own business. These little things can make a big difference in your word-of-mouth advertising and referral campaign—and ultimately in your bottom line.  Here are some tips for getting the most out of this idea:

  • Become a serious student of word-of-mouth advertising. Look for the “little things” other businesses do that make you want to talk about them and note when people tell you about positive experiences they’ve had. Is it something you can adapt to your business?
  • Define your customers’ expectations and set up a plan to exceed those expectations. Create a list of what your customer expects, then continually amend and add to that list as your understanding of your customers grow.
  • Rate your business or professional practice on your workplace environment. Dan Kennedy suggests you rate your environment on the five senses: sight, sound, smell, touch, and taste.

Are there things you could do to improve any of these that would create a better environment that might get people talking about you?

For example, an eye doctor created a “kid zone” separate from his regular waiting room complete with kid movies, a video game, kid books and games.  A dental practice offers earphones to their patients so they can listen to music and block out the sound of the drill while the dentist is working on their teeth. A hairdresser offers an assortment of drinks including wine, specialty coffees and teas, and always has a plate of cookies out for their clients.

  • Continually look for new ways to exceed customer expectations. Create a suggestion box and ask employees for ideas. Try new ideas to see if they elicit a reaction from your customers and get them talking about you. Always look for ways to adapt ideas you observe other businesses doing.
  • Implement the “little things idea” program. Ask each employee to do one “little thing” that goes above and beyond your customers’ expectations in order to exceed them.
  • Ask your customers. Use surveys, questionnaires, conversation, etc. to ask your customers about what they need, want, like and don’t like. Make improvements based on the feedback you receive.
  • Measure the success of your word-of-mouth advertising. Keep track of the total number of referrals you get and the percentage of your customers who give you referrals.

Walt Disney said, “Do what you do so well that people can’t resist telling others about you.” When you look for ways to make your customer service stand out—chances are you’ll instantly increase your word-of-mouth advertising and referrals. What “little things” do you do in your business or professional practice? What ideas can you “borrow” from other businesses? Share your ideas in the comments.

URGENT DEADLINE: After, tomorrow, February 21, 2014, there will be a price increase for Super Conference℠.

Still on the fence? Since we are talking about referral marketing today, I thought I’d let some of our past attendees tell you why they wouldn’t miss Super Conference:

“I like Super Conference because I see, meet and talk with so many sharp and successful people, it pushes me.”—Titanium Member, Steve Adams, Retailer(21 Stores), Author and Info-Marketer

“Unlike ANY OTHER event. Here, you SEE how to market your business in practical ways. Everything is visible, there’s demonstration, real people show you how they are actually generating leads, implementing systems.” –Sylvester Nkongho

“I’ve been a dentist for 26 years. What I love about the GKIC events is the association and networking with like-minded people who share my drive and determination. Here, people have written books, changed their businesses. Are truly entrepreneurial.” –Dr. Joe Gaeta

“To make key connections, to get resources for your own business, to find new ways to grow your business. THERE IS NO OTHER PLACE on the planet where you can get this kind of access to these kind of people.”—Dustin Matthews

Get your ticket NOW before the price goes up.  Click Here or go to www.gkic.com/sc2014

Magnetic Marketing Event Bonus Videos

By: Dave Dee on: February 19th, 2014 118 Comments

Congratulations on registering for Dan Kennedy’s Upcoming FREE event where he’ll reveal How To Create A Flood of New Customers, Create A Cash Flow Surge AND Magnetically Attract Prospects Who Want To Buy From You

In case you got here by accident and aren’t registered simply go to www.gkic.com/mmevent now for all the details.

To get you going I’ve created a few videos that’ll help you prepare and get the most out of this one-time only FREE event.  Go ahead and watch them below (new ones will appear every few days) and leave your comments below.

VIDEO #1 “Why Do You REALLY Want More Customers, Clients and Patients”

 

VIDEO #2 “How I Went From Dead Broke To Successful Entrepreneur”

VIDEO #3 “How To Find Your Ideal Customer Part One…Create Them”

BRAND NEW VIDEO “How To Find Your Ideal Customer Part Two…Get In Their Head”

Tomorrow we’ll reveal exactly what’ll be covered in the Magnetic Marketing Event!

In case you got here by accident and aren’t registered simply go to www.gkic.com/mmevent for all the details

The Olympic Formula Of A GKIC Champion

By: Dave Dee on: February 13th, 2014 3 Comments

With the Winter Olympics underway, there are a lot of stories about how different athletes made their way to this prestigious event.

Some stories have to do with overcoming challenges.

And some are, well a bit more unusual…

Such as Tonga luger Bruno Banani who, in exchange for having his training paid for, agreed to change his name to that of a Germany company that makes underpants. He is now a walking advertisement for a brand of long johns.  (His given name is Fuahea Semi.)

The point is that people do all sorts of things in pursuit of success. And like the Olympics, in any business, there is rarely one answer, solution or stopgap measure that can make a big change in your business or lead to success.

It’s more likely that you’ll need a variety of strategies to come out on top.

From Olympic athletes to GKIC elite, here are the elements that will help you pave your way to the winner’s podium:

Take massive action: It’s never one thing that leads to success. Sure Fuahea changed his name in order to get training, but it took a lot more than that to make it to the Olympics. He had to completely learn the sport starting when he was 20.  Most of his competition had been practicing since they were kids. He had to train for hours every day, work with a top trainer and do special exercises to improve his technique. Like Banani, you’ll need to take massive action and do dozens of things simultaneously.

Confidently take bold action. It’s not just athletes that need confidence to compete and win. Look at any successful person, and you’ll find they are confident. You have to believe that the actions you are taking will help you succeed. And you need to stay confident when something doesn’t go as planned.

Focus on results. Dan Kennedy says, “Ordinary people are process-focused and task-focused, but exceptional success comes from being results-focused.”  Athletes look for how to shave another second off, not at what it takes to do that. Instead of getting bogged down in the details, condition yourself to focus on how to get the best results.

Create a project team. The bid committee that submits a proposal to host the Olympics could never pull off their vision on their own. And while your vision might not be anywhere near as massive as the Olympics, you don’t need to do everything yourself, nor do you need to hire permanent employees. Assemble a team of freelancers to complete projects for you.  This way you pay only for the time and services you require.

Put systems in place. If you watch speed skaters, they seem to all follow the same systematic approach. The way they shift their weight and synchronize their arm swings. One of the biggest shortcuts you can take is to put proven step-by-step systems into place that allow you to plug into a winning formula instead of having to spend a lot of time trying to figure out how to do something.  Plus, once it’s in place, you can really focus on how to tweak things to improve your results.

Get a coach. Have you ever heard of an athlete making it to the Olympics without a coach?  Neither have I. If you want to get to the top, you need to engage in coaching that will help you get there. If you aren’t ready financially to hire a coach, look for every opportunity to get coaching such as our free webinars, teleseminars and FREE Fast Implementation Bootcamp.

Find your inspiration. Athletes are often asked who inspired them. For instance, Olympic snowboarder Lindsey Jacobellis says her inspiration was Olympian Picabo Street. Success stories have the power to inspire and move people to be their best. Find a business success story that inspires you. One way to do this is to read about or listen to GKIC members who’ve experienced success. You’ll find their stories inside our newsletters, during monthly calls, and at events. You might even find a story by just speaking with people one-on-one at our live events. This instills confidence that “if they can do it, so can you.”

Participate with the best. Vanessa Mae (competing under the name Vanessa Vanakorn) is actually a world-famous violinist who is competing as a skier representing Thailand. She says she is at the Olympics to participate with the best. Participating in events where you are surrounded by entrepreneurs achieving great things can truly create magic. It not only inspires you, but I’ve seen many people raise their business to incredible new levels they never dreamed possible—and they credit it to that “magic something” that happens when you are surrounded by the best. (You have two BIG opportunities every year to participate with the best at Info-SUMMIT℠ and Super Conference℠.)

If you want to stand among the GKIC elite who are business champions, then put these elements into play as soon as possible and sooner than you can imagine, you’ll be alongside them on the winner’s podium.

NOTE:  If you are looking for the #1 path that the most successful GKIC members have taken to reach new levels of success FAST,  then you’ll want to attend GKIC’s FREE Fast Implementation Bootcamp. Over the past two years, it has consistently delivered top results.

In just 48 hours, you’ll discover the most valuable GKIC money-making systems, tools and strategies that transform lives and build top incomes.

You’ll leave confident knowing that you are implementing the right strategies when you attend our next Fast Implementation Bootcamp…FREE. Get more information and register by clicking here or go to www.gkic.com/bootcamp

5 Underdog Moves You Can Make to Blowout Your Competition

By: Dave Dee on: February 4th, 2014 1 Comment

While many people thought last Sunday’s Seattle Seahawks-dominated Super Bowl game was a disappointment and a bore; there was something great about the game that you can’t ignore…

The underdog won and won big.

In fact, according to point spread history from VegasInsider.com, their victory was “the most lopsided win ever for a Super Bowl underdog.”

I think the reason many people root for the underdog is because they can relate to feeling like an underdog. And when an underdog becomes champion, it gives them hope that underdogs can still come out on top.

Because let’s not dance around the subject…

In your own world, there are businesses selling the same products or services you are. In fact, depending on your business, there might even be hundreds or thousands trying to sell the exact thing you do.

Some have more experience than you.

Some have better people with more talent on their team than you.

Some have more fans, followers, customers, clients, or patients than you.

Some have more or better connections than you.

Some have more money to spend on marketing and opportunities than you.

Generally, in one way or another, you are the underdog (or at least feel like the underdog) at times. So how can you possibly compete with businesses like this?

Use direct-response marketing. The Seahawks were able to counter Denver’s explosive wide receivers and tight ends by using a smaller, quicker defense.

You can counter big box stores with huge marketing budgets with a smaller marketing budget simply by strategically using direct response marketing.

If you’re not sure where to start or want to get your direct response marketing campaigns locked in for a big win, then I recommend you come to one of our FREE Fast Implementation Bootcamps.

Do things differently than what others do in your industry. The Seahawks Head Coach Pete Carroll didn’t just do what other football coaches were doing. He did things a bit differently. For instance, most football coaches run their teams more like the military, expecting players to conform. Carroll is looser and encourages individuality.

In your business, if you are simply studying what everyone in your industry is doing and copying them, there is a good chance you’re copying what isn’t working.

Copying H.R. Block Won’t Give You A “Marketing Dollar Refund”… But I’ll Show You How To Get Money Back In Spades

By: Dan Kennedy on: January 28th, 2014 2 Comments

By now you’ve heard a lot of “buzz” about me doing the brand new version of Magnetic Marketing Live and Free Tomorrow.  If you’ve haven’t heard, then just go to www.gkic.com/mmevent now.  In it you’ll discover the system of exactly how you can attract customers, clients and patients to your business in droves.

Today though I’m going to reveal how to beat out your competitors—even big box competitors who have far more money to spend on advertising than you.

It’s NOT by copying what other businesses are doing, especially the big brands. That is the path that most small businesses mistakenly take.

An example why you don’t want to do this…

Maybe you’ve seen the ads, “Get your billion back America” …

The H.R. Block ad campaign is everywhere. Even on your money.

H.R. Block worked with an advertising agency to put stickers with ads on them directly onto a number of dollar bills.

The stickers say, “Americans who did their own taxes last year left a billion dollars behind. Get your billion back, America.” The ad included a toll-free number, their website and a very tiny disclaimer that says “not everyone gets a tax refund”.

While they’ve since stopped running this campaign because federal law prohibits it, there are a number of reasons, beyond the legal factor, as to why this is a bad marketing campaign to copy, (although I’m sure many still think it to be clever.)

Here are a few reasons why…

1)      There is no assurance that the money with the ad stickers was getting into the hands of their target audience. Since the money was showing up in people’s change, there’s a good chance someone who doesn’t even file taxes could get one of those dollar bills—such as a kid who doesn’t work or someone traveling in the U.S. from a foreign country.

2)      There was no trackable URL or trackable toll-free number, so there is no way to measure results to see whether or not the campaign was working. In fact, the link drives prospects to the home page of their website instead of to a landing page. A home page typically has multiple things for the reader to do whereas a landing page is focused on a single call to action.

3)      If someone received a dollar bill, how would H.R. Block know who this prospect was or how to follow up with them? There are big, leaky holes in your bucket if you are sending out advertising with absolutely no sure way of being able to get your message in front of this audience again.

Of course, these are but a few of the reasons you should market and advertise your business differently.

Not only will you have much more success, but you can confound the competition and level the playing field even with a big, well-funded brand such as H.R. Block.

Chauncey Hutter Jr. actually had one of his little, independent tax prep offices drive a competing H.R. Block office out of business because—while H.R. Block relies of ordinary advertising—Chauncey ignores it altogether in favor of direct-response advertising and direct-marketing.

If you want to give yourself an unfair advantage, you need a reliable, profitable marketing SYSTEM that provides you with all the business you want, without anxiety, stress and spending a fortune. This can’t happen instantly.

You do need to invest some time and effort in studying direct response advertising and direct marketing. (Watch my FREE Livecast on the secrets of Magnetic Marketing on 1/29/2014 for sure fire strategies and a head start.) Once you have listened and it has sunk in a bit, I recommend you choose the first strategy and tools combination you like from the ones I present (there is something to fit EVERY kind of business) and tweak it to fit your specific business and target audience. Get it up and running and implemented.

Then choose a couple more strategies to implement. Continue mastering the knowledge and skills and opportunities from direct response marketing. Do this and you can look forward to a competitive edge growing bigger and bigger, your superiority over other business owners becoming increasingly evident.

Remember, any idiot can say “yes” to the ad salesman and stick an ad someplace, and often every idiot does. All your competitors know how to buy advertising in most or all of the same places you do. What your competitors won’t do is learn to use direct-response advertising and direct marketing.

Not only will you stop wasting advertising dollars on advertising that doesn’t work, but you can completely whip your competitors, even the big box stores, and quickly surpass national industry averages for sales dollars.

NOTE: If you want the FASTEST way to find out my latest discoveries about direct response marketing…and put an end FOREVER to the pain of pounding the pavement, making cold calls and running useless ads, then you don’t want to miss my FREE Live Training that puts YOU in control.

TOMORROW, January 29, 2014, join me as I reveal my sure fire strategies to magnetically and systematically attract your ideal clients to come directly to you.

This will NOT be replayed. Save Your Spot Now: www.gkic.com/mmevent