Archive for the ‘Entrepreneurship’ Category


Discover 10 Customer-Getting, Sales-Boosting Tactics You Never New Existed

By: Dan Kennedy on: October 23rd, 2014 1 Comment

There’s a certain mindset in direct response marketing folks.  We are very results oriented.  We find it very difficult to just go out for a drive or go to the mall just to hang out and browse – we want a definite destination and at least an estimated time of arrival and we go to the mall to find and buy something.

Most direct response marketers can’t watch a sports telecast unless they’ve wagered on the game nor play golf, cards or cribbage but for money.  In short we want to KNOW if we have won.  We want to KNOW if we have accomplished an aim.

While this tendency gets in the way of a friendly game night, it is extremely useful in avoiding the vagueness the permeates most small business owners marketing strategies.   The chief way we avoid this vagueness is through strict adherence to a set of proven, money-making rules.

There are 10 customer-getting, sales-boosting tactics that if you LIVE by them, you can find success in your small business and your marketing activities.

1.  There will always be an offer or offers
2.  There will be a reason to respond right now
3.  You will give clear instructions
4.  There will be tracking, measurement and accountability
5.  Any brand building that occurs will be a happy by-product of your marketing
6.  There will be follow-up
7.  There will be strong copy
8.  It will look like “mail order” advertising
9.  Results rule.  PERIOD.
10. You will be a tough minded disciplinarian and put your business on a strict direct marketing diet

In my book No B.S. Direct Marketing I tackle each rule in depth.  I once wrote an entire book on breaking the rules and generally speaking I think rules are for other, ordinary mortals-certainly not for me, and not for you, either, if you are a true entrepreneur.  So you’ll chafe at rules here just as I would.  However, when you are attempting to undo bad habits and replace them with new ones, some hard-and-fast rules are necessary, temporarily.

Once you fully understand these and have lived with them for a reasonable length of time, then feel free to experiment if you wish.  But get good at coloring inside the lines before ignoring them altogether.

In my book, No B.S. Direct Marketing, (which retails for $12.35 plus shipping and handling at bookstores across the country) you not only discover the details of each of these ten money-making rules in great depth but also…

…Discover the four brain dead direct marketing mistakes that almost all businesses make (this could be costing you thousands without even knowing it).

…Use the proven power of the “results triangle” to ensure that every single campaign you put together is a big winner – a BLUEPRINT that literally switches you from hit-and-miss to a system that irresistibly attracts a steady stream of buyers.

…Go behind the scenes and cash in on the undisclosed, off-the-record strategies of today’s top DIY marketers.

…Send referrals through the roof with a simple technique that will have your customers begging to send you their friends and family.

…And much, much more besides!

And right now GKIC is making this available to you for free.  We’ll almost free I suppose since all we’re asking you is to contribute to the shipping and handling by chipping in $4.95.  Click here to get your free copy now.

Four Questions The Book Of The Month Club Founder Used To Strengthen His Marketing

By: Dan Kennedy on: October 22nd, 2014 2 Comments

Direct Response Advertising Executive Maxwell Sackheim was a creative thinker that challenged every ad to ensure he would get the best results possible.

His success is a significant example of what can be generated when you build on your successes and strive to make your ads the best they can be.

Max was a founder of the Book-of-the-Month Club, the nation’s first direct-mail book club.

Book-of-the-Month Club, which offered a new book to members each month, originated from a product Max and his partner Harry Scherman developed called the Little Leather Library.  The first prototype was originally bound in real leather and included with Whitman’s Chocolates, then later sold for a dime a volume at Woolworth’s Department Store.

Advertised in national magazines and available through mail order, the Little Leather Library offered a set of 30 imitation leather-bound books at a price of $2.98.

Woolworth’s sold a million books per year. Using the words, “SEND NO MONEY!” in the headline, between 35 and 40 million volumes were sold by mail.

Max also wrote the famous headline “Do you make these mistakes in English?” for Sherman Cody’s mail order English course. The ad ran for 40 years.

Yes, getting your copy right can produce results like that. So it’s worth your time to work at it. Testing, word choice, and challenging yourself to come up with better or different offers can make HUGE differences.

For example, when Max and his partners first formed the Book-of-the-Month Club the business wasn’t doing very well. There were lots of returns and cancellations.

So they created a new plan called the “negative option plan.” At the time this had never been done. Subscribers were automatically billed for the next book unless they affirmatively declined the book by sending a reply to the company by the deadline.

Many companies since have built multi-million dollar fortunes on this idea alone.

What impact would this have had if Max and his partners had not taken the time to think this through?

When creating an ad, Max used the following four tough, good questions…ask these every time you prepare an ad, letter, brochure, etc.:

“#1- Why should anyone read or listen to it?

#2 – Why should anyone believe it?

#3—Why should anyone do anything about it?

#4—Why should it be acted upon immediately?”

Imagine how many times cub copywriters must have left Max’s office, tail between their legs, draft crumpled in hand, after being dared to justify their work with answers to these four questions.  And imagine how much advertising fails simply because it is never challenged with these four questions.

Hopefully the first one is partly answered by the fact that you are target marketing and have crafted a message of strong and specific interest to the prospects you have carefully selected to receive it.

But even beyond this message-to-market-match, you must still earn the recipient’s attention by being able to clearly and quickly enunciate an exciting promise or a provocative challenge or by arousing intense curiosity—or some combination thereof. You dare not assume that because you are sending a letter about golf to known golfers that it will be read. You must provide a reason over and above the affinity to compel readership.

Is your advertising failing more than you think it should? Bad advertising wastes precious marketing dollars. Get our FREE Report on “The 7 Key Questions Every Copywriter You Hire MUST Be Able to Answer To Write Killer Direct Response Copy and Create Marketing Campaigns That Will Outsell The Pants Off Your Competition!”.

Four steps to discover if you should be paid for something you are giving away FREE

By: Dave Dee on: October 17th, 2014 2 Comments

 “Chances are you are giving away a potential information product for free when people would gladly give you money for it.” –Dan Kennedy

Recently, I came across a rant by a well-respected, knowledgeable, and experienced professional marketer.

He was upset because people kept asking (and expecting) him to answer questions for free. When he suggested they purchase his book which contained the answers they were asking, some were offended.

He made the point that we pay for dental work, dry-cleaning, car repairs and so on, so why should his advice be any different?

He has a point.

If you go to the dentist because your gums are sore, you don’t expect the dentist to diagnose your problem for free.

If your automobile is making a funny sound, you don’t expect your mechanic to fix it for free.

If you want to remodel your kitchen, but don’t know how to do it, you don’t buy the materials and expect a contractor to come in and show you how to do it for free.

If your goal is to earn a college degree, you don’t expect to be given free tuition to gain that knowledge.

His rant was met with overwhelming support. People responded by commenting that those who want the answers for free… aren’t serious about their business … feel entitlement… and are demonstrating “employee behavior” where employees expect to be spoon-fed.  Plus on top of all that, they don’t value the information because they paid nothing for it.

There were dozens of comments. The list of people in support of paying for information that contained knowledgeable answers was long and resolute. One person made the point, “Nobody works for free.” Even when voluntary, there is usually the expectation that there will be some sort of remuneration on the back end.

So the question I have for you today is: Are you giving away answers—information—when people would (and should) gladly pay you for it?

Here are four steps to find out.

Step One: Do some easy research. Start by thinking about what people ask you or what advice you continually repeat. If you aren’t asked these questions, but suspect you have a good idea, then ask people to help identify their frustrations to see if you might have a solution for them. Below are three categories to get you started:

  • Solutions to daily frustrations in your market. Do you hear people in your field complain about things that drive them crazy for which you have an answer?

For example, do they have employee problems, a lack of customers, problems satisfying customers’ orders, problems finding good suppliers, companies luring their customers with low prices or false information? If you find yourself answering any of these questions then you may have information people want and will pay you for it.

  • Solutions to frustrations for hobbyists. People who are passionate about a hobby…golfing, cooking, knitting, gardening, traveling, playing an instrument, etc.…want ways to do these things better. They take pride in improving or want ways to enjoy their hobby more.

For example, a surefire way to stop slicing the ball when playing golf or an easy way to get rid of pests in your vegetable garden or seven sweaters you can knit in a day. Can you see how all of these would rid a hobbyist of a frustration therefore making the hobby more enjoyable?

  • Advice you repeat again and again and again. Do you have advice that you continually repeat? Such as parenting advice or how all six of your kids got through college without any debt?

If there is something you repeat to friends, family, or at functions and parties, it might be something people would pay to receive.

Step two: Investigate the market. Once you have an idea, find out more about the market. How large is it? How many potential customers do you have regionally or in each state? Are there multiple publications already being sold in that market? Are there specialties or sub-niches in this market? By investigating the market you may find there isn’t as much demand as you thought or vice-versa!

Step three: Look at history. Take a look at who else has tried to sell something to this market. Were they successful? Have other information marketers offered products to this market in the past two or three years? Are they still in business?

What about vendors that are not marketing information products but that promote themselves within this market? This is not only valuable to see what has been successful (or if it’s been successful) but can also help you identify potential partnerships.

Step four: Research competitors. Spend time researching potential competitors. Look at their websites. Read magazines that talk about them. Look for trends, economic factors, new ideas, technology or information that might impact or affect your target market.

The chances are good that you are giving away information free—right now—when you could be making money from it.

Isn’t it time you started being compensated for your knowledge and efforts?

If you want to know if you have a marketable information product, use these steps to find out before creating your information product. It will save you loads of time and money and help you discover whether or not you have a product people want. Plus you’ll find out what has worked and what hasn’t so you can avoid repeating the mistakes others have made.

**NOTE** Having and actual marketing plan that you KNOW works removes all stress, puts money in your bank account and most importantly frees you up to actually work on what really makes you money, or better yet, frees you up to do something other than work!

Dave Dee is doing a free training you can watch right now that answers the question…How do I get more customers, clients and patients?  What does marketing look like for a small business?  How do I get my business started?

To join this free webinar simply click here now and reserve your spot and start enjoying the freedom, peace-of-mind, and PROFITS that a real marketing plan gives you, virtually immediately.

Programming for Success

By: Lee Milteer on: September 23rd, 2014 3 Comments

Over the years I’ve had many people ask me about being best friends with Dan Kennedy. They want to know what the common denominator is that makes us friends. The truth is we are both very introspective. We enjoy analyzing what makes things work and why things don’t work.   Dan and I strongly believe that the quality of your mindset and beliefs determine how successful you will become in the entrepreneurial world. If you don’t have a good inner game, your outer game is going to be below average. Sadly, most entrepreneurs do not recognize the important fact that they must value their minds as their most important asset in creating wealth and happiness.

Ralph Waldo Emerson declared that “The ancestor of every action is thought.” Napoleon Hill of the famous book, Think and Grow Rich said that “You have absolute control over but one thing—your thoughts. This divine prerogative is the sole means by which you may control your destiny.  If you fail to control your mind, you will control nothing else.  Your mind is your spiritual estate.  What you hold in your mind today will shape your experiences of tomorrow.”

The bottom line for us as self-employed entrepreneurs and business owners is that the sole means by which you may control your destiny is through your thinking processes. A very easy way for you to begin using your power to create the future you want is to simply think of your mind as your personal computer. It has two distinct parts that are under your control: the conscious mind, the part of your mind that is rational, knows right from wrong, directs your thoughts and makes decisions; and then there is the subconscious mind, a huge memory bank that records everything that you have ever heard, read, seen, or told yourself.  Your subconscious mind records every thought that goes through your conscious mind through all of the five senses. These thoughts are then classified and recorded so they can be recalled through memory.

Your subconscious mind doesn’t know right from wrong; it simply receives and files thoughts. It does exactly what the conscious mind tells it to do.  According to scientists, your subconscious mind will hold more information than all the libraries in the entire world put together. Your power to be whatever you want starts with your desire and commitment. Program new information into your computer that makes you feel good about yourself, and allows you to use your potential. New beliefs created from your new thoughts will enable you to stay motivated to do whatever it takes to reach your goals or dreams.

As the most important organ in the body and a highly sophisticated memory bank, the mind works upon the information and data you feed into it everyday; and, with it, creates the reality of your life. That’s why it’s so important to carefully consider the kind of information you feed your mind.  Everything you think — true or false, good or bad — goes from the conscious mind and imprints on the subconscious mind. That information is translated into a picture. So, whatever information is programmed into your subconscious mind about your abilities, your potential, and your worth, is what you believe to be true and becomes your self-image. Too often, you don’t see your real talents and skills; you simply see the information that has been programmed into your computer from outside sources and your outdated thoughts (whether it’s beneficial or detrimental to you). And your self-image — whether real or illusionary — is a foundation upon which your entire future is built. You will simply act out the type of person you conceive yourself to be, based upon your own beliefs about yourself.

It’s no wonder that some of us fail at new ventures before we even start.  Unless we take charge of the caliber of information that goes into our computer and change our inner pictures, we will be saddled with an outdated self-image and a comfort zone that will not allow us to become motivated to make our dreams come true.  In the words of Dr. Maxwell Maltz, in his famous book, Psycho-Cybernetics, “The self-image sets the boundaries of individual accomplishment.  It defines what you can and cannot do.  Expand the self-image and you expand the areas of the possible.”  The development of a positive, realistic self-image will imbue your life with new capabilities, new talents, and literally turn a life of constant failure into one of repeated success.  Decide today to no longer be a victim of the past. Consciously decide to change old, negative programs and give yourself a new lease on life.  You can do that by maintaining constant awareness about your daily thoughts.

You’ve heard the old saying that people teach what they most need to learn. This has been particularly true in my life. As a child, I had a very poor self-image. Although my “inner voice” kept affirming that I had something important to offer to the world, my environment did nothing to reinforce it. It wasn’t until I decided to take charge of my destiny and change my life that I really started seeking help. I read every book and listened to every educational audio program I could find on self-image and personal empowerment, and gradually over the years, gained the courage and resources to revamp the negative picture of myself. Today, I know that this was one of the most critical decisions in my life. Without changing my self-image, I could never have created a better life for myself doing what I really love to do, speaking, coaching and writing.  I would have simply continued without using my inborn talents, and most likely would have ended up an unfulfilled person.  Sadly this is the story most people will live in their lives.  They will look for the quick fix and not do the necessary inner game work that has to be done to sincerely create long term success and wealth. As I say in my book: Success is an Inside Job “No matter how great your ability, how large your genius, or how extensive your education, your achievement will never rise higher than the confidence you have in yourself.”

When you consider the brain as a computer, you can act only in a manner that will match the pictures of who you think you are and what you think you can do. The great news is that you have the power today to reprogram yourself with new, empowering information that will change your life for the good forever.

If you’re dealing with challenges with your sales mindset, marketing strategies, or personal blocks, PLEASE stop trying to do this all alone. Join the Peak Performers-Implementation Coaching program. This exclusive Coaching Program is focused on Performance, Productivity, Right THINKING, wealth building, Entrepreneurial Marketing, Masterminding, and Implementation Strategies.  Go to www.gkic.com/coaching to find out more about it today. See video of GKIC members who have benefited from Peak Performers to upgrade their lifestyle, make more money, and jump ahead of their competition.  Truth is where are you going to find the RIGHT PEOPLE to hang out with who will assist you with no jealousy to move to the next level of success and you actually LIKE them?

The Five Most Reliable Sales Strategies I know

By: Dan Kennedy on: September 13th, 2014 10 Comments

Selling is largely a science, meaning that doing precisely the same presentation x-number of times will predictably produce y-number of results.  There are proven, fundamental formulas for selling.  When you go into a “persuasion situation” of ANY kind, it is just plain dumb to “wing it”.  If you haven’t made a study of selling strategies and sales formulas, you should.  Here are five of the most reliable sales strategies I know:

1. BIG Guarantee - Nearly 30 years ago, I create the “free eyeglasses replacement” guarantee fora  small chain of stores, producing their most successful advertising campaign in their history.  The strategy was quickly picked up by Pearl.  You should never underestimate the power of a guarantee.

Tom Monaghan built his fortune and company on his USP “…in 30 minutes or less.”  I recently saw a billboard that advertised “Divorces in 30 Days or Less”

Lee Iaccoca introduced the 7 year/70,000 Mile Warranty to a shocked auto industry and successfully persuaded a turned-off public to reconsider and start buying Chrysler products when he said: “If you want to know who builds them better, take a look at who guarantees them longer.”  More recently Hyundai reintroduced themselves to the American quality-conscious public with their 10 year/100,000 Mile Warranty.

2. Something For Nothing – I’ll bet some of the richest women in the world go to the cosmetics counter to get the free this or that with their cosmetic purchase.  I once saw a commercial for a $50,000 car (expensive at the time) with which you got a free Coach leather “carriage bag”.

Rich, Harvard grads buy lottery tickets too.  Japanese millionaires choose which Vegas casino they’ll lose a ton of money in based on the freebies they get. NO ONE is immune to the lure of “something for nothing.”  In a No B.S. Marketing Letter, I reported on a consumer survey re. advertising where a whopping 73% of the consumers said “freebies” pique their interest in trying a new or different product, more so than anything else!

3. Apples To Oranges Comparisons - The last thing you want is a straight forward apples-to-apples comparison; you want to create your own “unfair advantage”. Egs…

    • Cost of a software package vs. x-hours’ of an accountant’s or lawyer’s time.
    • Cost of a physical or digital course vs. cost of a live seminar, plus travel to get there, plus hotel, plus food, plus time away from the business, family etc…
    • Cost of a monthly nutrition program vs. cost of a Starbucks coffee and doughnut each day.

4. Membership/Belonging – A significant percentage of people are “belongers” – they value membership and association, so the smart marketer finds a way to offer that benefit to that segment of their clientele.

Very few people go to Starbucks simply because of the coffee.  Some go because it’s convenience or it’s consistency, but the vast majority also go because of the positive associations Starbucks has created in their mind.  The best selling Coach and Louis Vuitton are the ones with their trademarked “C” or “LV” prominently displayed on the outside.  All three of these companies understand peoples need to “belong.”

The “inner circle” or “membership” is also an effective way to package goods or services together and sell a combination of services that would otherwise be difficult to sell separately.  You also automatically set up future renewable income.

Finally, it is a way to bond (bind) customers to you for prescribed periods of time and communicate with them in a more effective way.

5. Takeaway Selling - We are perverse; we want most what we cannot have and are often least appreciative of or interested in that which is easily accessible.  You see this working in many different ways.  In my business of speaking and consulting it is axiomatic that you must live at least 300 miles away to be considered an expert…speakers who move to a city hoping to capture convention business are usually disappointed, because nobody wants to hire “the local guy”.  There is the old Groucho Marx line, “I refuse to belong to any club that would have me as a member.”  And mine: nobody lines up to seek advice from the wise man at the bottom of the mountain.

I have significantly increased demand for my services, my fees, my income, and recognition of my expertise in the past five years, since getting VERY serious about “takeaway selling.”

It is my belief that “takeaway selling” should be in most sales pitches.

Even more powerful than these five strategies is…STRUCTURE.

Structure is very important in sales and copywriting.  People need to be sold in an orderly, organized, momentum-building manner.  There are certain “structures” that are very reliable, so why invent from scratch?

I strongly suggest using one or a combination of the formulas below EVERY time you create a sales presentation or advertising piece.

  1. Problem – Agitate – Solve
  2. Attention – Interest – Desire – Action
  3. “I predict…”
  4. Shocking Facts
  5. Guarantee First

In my course “Sales and Persuasion” I reveal how to use the most effective formulas in know in your sales presentations and marketing pieces.  This weekend GKIC is offering this course with a very significant one-time bonus that EVERYONE who relies on sales to get the money and life they want should click here now.

They are only giving you this bonus until midnight Monday so don’t tarry or you’ll miss out.

One of the biggest money-making super-powers

By: Dan Kennedy on: August 24th, 2014 1 Comment

Dan Kennedy here.

I wanted to let you know that I just did a special call with Dave Dee about something vitally important…

You see ever since I spent the other day with you, the questions I’ve been receiving have made it abundantly clear to me that there is a critical piece of information missing.

It concerns one of the biggest money-making super-powers you’ll ever learn. Because once you “get it,” you’ll make a major shift in your thinking—and your income. Life and business will be different for you. Easier. More rewarding. More effective. More time-efficient. More lucrative. Better.

So I recorded this call so you’ll have the missing piece that will help you close more sales, get more visitors to sign up, download, watch, and buy.

Click here to listen to it now.

NOTE: Dave will be telling you about a special bonus worth $497 that is only available today as part of the Make Them Buy Now System & Toolkit at the end of this call. Which by the way, if you haven’t invested in yet, you should do so immediately here.

HOWEVER, this call is not a sales pitch. It’s about helping you to make a major shift in your thinking that will forever impact your business, your income, and ultimately your life. If in the next month, next year, or ten years from now you want your income to go up, then you need to understand this piece of the puzzle.

Listen here now before another year slips by with no change in your income.

10 Customer-Getting, Money Making Rules Small Business Owners Should Live By

By: Dan Kennedy on: July 23rd, 2014 2 Comments

There’s a certain mindset in direct response marketing folks.  We are very results oriented.  We find it very difficult to just go out for a drive or go to the mall just to hang out and browse – we want a definite destination and at least an estimated time of arrival and we go to the mall to find and buy something.

Most direct response marketers can’t watch a sports telecast unless they’ve wagered on the game nor play golf, cards or cribbage but for money.  In short we want to KNOW if we have won.  We want to KNOW if we have accomplished an aim.

While this tendency gets in the way of a friendly game night, it is extremely useful in avoiding the vagueness the permeates most small business owners marketing strategies.   The chief way we avoid this vagueness is through strict adherence to a set of proven, money-making rules.

There are 10 customer-getting, sales-boosting tactics that if you LIVE by them, you can find success in your small business and your marketing activities.

1.  There will always be an offer or offers
2.  There will be a reason to respond right now
3.  You will give clear instructions
4.  There will be tracking, measurement and accountability
5.  Any brand building that occurs will be a happy by-product of your marketing
6.  There will be follow-up
7.  There will be strong copy
8.  It will look like “mail order” advertising
9.  Results rule.  PERIOD.
10. You will be a tough minded disciplinarian and put your business on a strict direct marketing diet

In my book No B.S. Direct Marketing I tackle each rule in depth.  I once wrote an entire book on breaking the rules and generally speaking I think rules are for other, ordinary mortals-certainly not for me, and not for you, either, if you are a true entrepreneur.  So you’ll chafe at rules here just as I would.  However, when you are attempting to undo bad habits and replace them with new ones, some hard-and-fast rules are necessary, temporarily.

Once you fully understand these and have lived with them for a reasonable length of time, then feel free to experiment if you wish.  But get good at coloring inside the lines before ignoring them altogether.

In my book, No B.S. Direct Marketing, (which retails for $12.35 plus shipping and handling at bookstores across the country) you not only discover the details of each of these ten money-making rules in great depth but also…

…Discover the four brain dead direct marketing mistakes that almost all businesses make (this could be costing you thousands without even knowing it).

…Use the proven power of the “results triangle” to ensure that every single campaign you put together is a big winner – a BLUEPRINT that literally switches you from hit-and-miss to a system that irresistibly attracts a steady stream of buyers.

…Go behind the scenes and cash in on the undisclosed, off-the-record strategies of today’s top DIY marketers.

…Send referrals through the roof with a simple technique that will have your customers begging to send you their friends and family.

…And much, much more besides!

And right now GKIC is making this available to you for free.  We’ll almost free I suppose since all we’re asking you is to contribute to the shipping and handling by chipping in $4.95.  Click here to get your free copy now.

The Best Business Advice From Our Marketer Of The Year Finalists And Winners…

By: Dave Dee on: July 12th, 2014 1 Comment

Each year we hold a special competition that represents some of the best examples of how our members our using GKIC-style marketing to get results.

In case you aren’t familiar with our Marketer of the Year competition, the award celebrates the marketing achievements of small business owners and entrepreneurs who have used GKIC-style marketing to grow their business and achieve extraordinary financial increases in their bottom line.

The winner receives thousands of dollars in cash prizes plus an all-expenses paid weekend where they get specific advice about their business from Dan Kennedy himself.

It’s always exciting to see all the different ways GKIC marketing is applied in these competitions. From professional services like doctors and dentists to brick and mortar businesses to coaches and consultants to info-marketers.

But, although the types of businesses vary, there are some universal principles that seem to crop up year after year.

Here’s some advice from past Marketer of the Year (MOY) finalists and winners:

Start with a plan. MOY Finalist Mark Mehling says he used to be a “hunter” with no plan. He says he spent most of his time doing “random acts of marketing” which caused him to waste a lot of energy and money trying to figure out what to do and how to market.

Not only was Mark able to double what he was charging clients and increase his income significantly, but he was able to trade in time-consuming “nickel and diming” problem clients for high-end, affluent prospects who understood what Mark was doing and wanted to be a part of it.

He says when he first started with GKIC, it took him some time to “get it.” But when the light bulb really went on was when he went to Fast Implementation Boot Camp.  Mark says Boot Camp gives you a plan that makes it easy to implement without having to figure that plan out for yourself.

Focus on a niche. MOY Finalist Dr. Donna Galante’s orthodontic practice was in big trouble when after steady growth from 1997 to 2007, her business suddenly tanked, losing 30% of her revenue in 12 months’ time.

She began thinking about how she could niche her practice and zeroed in on Invisalign, a proprietary orthodontic treatment which uses clear, removable teeth aligners as an alternative to traditional braces. She began implementing GKIC-style marketing like crazy and went from being one of the lowest Invisalign producers to one of the top 1% producers nationwide in 18 months.

She says that her most successful marketing strategy has been to completely revamp her customers’ experience with things such as a customized newsletter and writing a book that she distributes in offices and places visited frequently by mom’s and people who would want straight teeth.

Pick one good idea and just do it. MOY Winner Rick Schaeffer started a new medical practice and was able to grow it from zero to $1.1 million dollars per month in only 11 months’ time. He says the key to his success was massive action and commitment.

His best advice?  He says, “Pick one good idea, just one, and implement it right now. Then commit to it and keep doing it and don’t ever stop. Once you have one marketing strategy implemented, choose another and commit fully to it.

Don’t reinvent the wheel: Swipe & Deploy. MOY Winner Walter Bergeron showcased results of $1,120,197 in additional lifetime client sales within just 90 days of implementing GKIC-style marketing.

Walter attributes his success to a leap of faith he took in that what he was being taught by GKIC actually works. He says once he simply followed the instructions and swiped and deployed the marketing ideas provided by GKIC he transformed his business and experienced life-changing results very quickly.

Of course every year the biggest theme of all is Implement, Implement, Implement.

If you’d like to experience bigger success FASTER, then take the advice from our MOY winners and finalists and maybe next year I’ll see YOU in the winner’s circle.

**What’s Hot at GKIC This Week Through July 14, 2014** No matter where you want to go you need to start somewhere.  All of the people above started out here, getting our $633.91 of FREE money-making marketing information.  Click here now to see if it’s right for you.

 

Dan Kennedy on the 4th of July

By: Dan Kennedy on: July 4th, 2014 22 Comments

I have a few thoughts, germane to what we are supposed to be celebrating on July 4th.

Judge Napolitano: “The reverence we once held for privacy – and private rights with it – is virtually gone.”

This is the sea change in America that will, at some point, be most regretted. We once closed our drapes. On Memorial Day, some nitwit actress, famous but not known to me, tweeted that, at 10 A.M., she had already peed in two different Starbucks’ bathrooms. Apparently quite an accomplishment for the young lady. And this was reported by TV news media. Generations younger than mine, plus people of my age who should have better sense, are trading privacy for living their own little reality TV shows, plastering everything all over social media, tweeting about their eating and peeing and screwing. Police security cameras in the streets are welcomed. The ownership of unmanned drones by local police departments has not sparked outcry. The daily demonstrations that information transmitted online is easily hacked and stolen – whether our most important military secrets or Bobby’s online banking – is not discouraging people, companies or the government from this foolishness. The IRS used as a political intimidation and hit squad against conservative groups, their organizers, and their donors would have led to immediate resignations and firings, a special prosecutor, a presidential impeachment a decade ago; now it gets a shrug. Large numbers of college students actually signed a giant thank-you card for the IRS, thanking them for cracking down on the Tea Party. They do not know the chief lesson of history: anytime you let Them come for others, it is only a matter of time before They come for you.  Back to social media: the collective narcissism of this knows no bounds. It is possible only because shame is a thing of the past. But worse, because, as the good judge said, our reverence for privacy is lost.

It is a denigration of what it means to have friends and to be a friend. It is an illusion. And it is a giant time suck. It is even, actually dangerous: burglars, kidnappers, child predators, identity thieves, etc. love social media. It is one thing to do some of this in a calculated and controlled way, to a target audience, for profit, or if a mainstream celebrity paid for your celebrity, by necessity. It is another thing altogether for an entire society, an entire population to trade privacy for fake fame, for a delusion of self-importance. Respect and prominence by achievement is, for many, an unknown path. Instead, they know both casual and extreme self-promotion despite having no accomplishment and no worthy activity to promote. Peeing in two different restrooms before noon should suffice.

All sacrifice of the individual is inter-woven. The home as castle. What is earned, saved, accumulated, wisely stewarded yours, and yours to do with as you see fit. Your business run by your rules.  Your health a matter only for you and your chosen doctor. Decisions about parenting, yours. Every one of these fundamental rights is now being challenged, assaulted, criticized, ridiculed, ripped asunder and worst of all, voluntarily, even eagerly abdicated. Obama has said that individual rights “must be balanced with the collective needs of society” – a kissing cousin to the statement “from each man, according to his ability, to each man, according to his need.” In a poll, college students attributed that to Thomas Jefferson. It belongs to Karl Marx.  No, Mr. President, the American idea has always been that individual rights are sacrosanct.  Make no mistake: he has enunciated, with carefully chosen words, a position he believes and that a growing number are willing to accept. The hairs on the back of their neck do not rise the instant they hear such a thing said.  He isn’t alone. His re-making of what it means to be an American is a chorus, not a solo performance. And ignorant, foolish, lazy masses are applauding.

Home as castle. Contrast this with warrant-less, no-knock searches, warrant-less wire taps, expansion of eminent domain confiscations, unmanned drone surveillance. Your business run by your rules. Bloomberg telling you the maximum number of ounces of Coca-Cola you may sell in one cup – although not capping the maximum size of a beer or milkshake. Obamacare dictating what employee perks you must provide. Your health – Obamacare inserts federal boards and panels, even the IRS. Parenting: at a major city’s public school system, e-mail accounts were established for students as young as 8, with no parental notification, and when a parent strenuously objected, he was told he has no say in the matter. Morning-after abortion pill sold over the counter, no prescription, no parental rights.  Hillary’s “it takes a village” morphed into “the village NOT the parent”, a Communist and Fascist approach. On MSNBC, the socialist network, Mellissa Harris-Perry, their Saturday propagandist, stated that it was time we force parents to give up the out-dated notion that ‘Father knows best’ or that they own their children, and recognize that other wiser, more educated, more qualified people, as a collective group, need to control the development of America’s children. They are not yours. They are America’s. They belong to the collective.  She said it. The backlash was infinitesimal.

The war against the individual and individual rights is well underway.

You cannot pick and choose these things as if on a cafeteria line. You can’t be for heavy-handed gun control or smoking bans and against monitoring of your e-mails or Obamacare-dictated employee perks.  You are either for or against the individual. You are either for or against collectivism. If you stop drawing your drapes, you’ll soon have no door, then, soon, no walls to call your own. Each and every thing, whether you are personally, presently affected by it or not, must be viewed through the prism of: does this strengthen or weaken the individual, the concept of the individual, the rights of the individual?

We only have a Republic if we will keep it, and we are letting it be taken away at an accelerated pace.

So let’s get personal. You can at least make a decision to, yourself, be independent, self-sustaining, to be a guardian of yours and your family’s privacy to the greatest extent possible, to hold at-home classes and make your young ‘uns learn the differences between evil collectivism and the true American Way. Make them read and discuss Animal Farm. Atlas Shrugged.  You can resist a lot of the intrusiveness and surrendering of privacy. I am not even connected to the internet, thus no online banking, no social media, no distractions from productive work. If I had kids, they would have severely restricted and closely supervised computer use and internet access and they damn sure would not have I-pads or cell-phones: 2-way portals to sewage and hazard.

And you can busy yourself getting so rich you can make a lot of your own rules. It is damnably hard to defend yourself against the collectivism assault if you are poor or just barely making it. That is somewhat like my experiences with severe winter when young; my cars had bald tires, I lacked good winter clothing – one winter, my father and I shared one coat, I was ill-equipped to exercise any control. I don’t mind those same winters now at all. I have a lot of money. I have a proper 4-wheel drive, heavy, able vehicle with the right tires, good and even high-tech apparel and gloves, and if I choose not to leave my house for days on end, I have no need; I can make whatever of the world I need journey to me. You can buy some privacy. You can buy better security for your homes, property, family.  You can buy quite a bit of autonomy. You can buy better quality advice and assistance, deal with a private banker instead of clerks, a top-notch CPA instead of an ordinary accountant, a top-flight personal, concierge car mechanic instead of the dolts at the Goodyear store, a real clothier. You can travel by private jet and avoid the crowds sick with colds and flu, the maddening lines, the TSA groping, the delays, the lies, the wasted time. You can live where you choose. These are all things you can buy with sufficient money. You can also buy better, less toxic food. You can have special access to top-notch health care, as a donor to the right hospital. You can buy influence.

On Father’s Day, Carla gave me a card made to look like a little plaque, gold letters engraved on a black background, that reads: Awarded For Excellence In Avoiding Home Improvement Projects. I don’t even change light bulbs. I have a guy for that.

It is arguable that you should not be able to buy so much of this, when others are deprived of it simply because they lack money. How unfair! But even the luxury of such thinking is best bought. That’s why there are a lot of super-rich liberals; they got that way after “getting theirs”. They can now afford the luxury of liberalism, and can even dare advocate re-distribution and egalitarianism and even collectivism, knowing they are beyond its reach. This was Carnegie late in life; it is Gates and Buffet now. I have sometimes been labeled as ‘The Professor of Harsh Reality.’ This is harsh reality: living with autonomy, independence and imperfect but the best possible security is bought and paid for with money. It is unavailable otherwise.

Money changes much. My friend Joan Rivers extolled the wonderfulness of living in Manhattan to me. I said: you don’t live in Manhattan.  You live in your over-size, luxury penthouse, with a servant and an assistant, everything brought to you, your refrigerator stocked for you, your building secured, and when you leave, you walk only six steps outdoors, from door to limo, you don’t hunt for a parking spot or brave the subway, your limo lets you out at the door of restaurant or Bergdorf’s – where you have a private shopper waiting, your limo takes you to your waiting plane. You live in Joan Rivers’ World. Not in Manhattan. I also said: and I’m happy for you, that you do. You fought for it, you earned it, you earn it. Like the Republic is ours if we will keep it, this is hers, mine or yours if she, I or you will keep it for ourselves.

Getting rich enough to buy and own autonomy, independence and a good measure of security rarely happens by accident. It is a decided upon purpose about how you want to live and how you want to live differently, by your own rules, and what it will cost to do so. I recommend, as a mini-course, reading the little book, The Narrow Road by Felix Dennis. It’s full of harsh reality about this.

This is the best advice I have. I am grateful it was hammered into my head. You cannot control your own life and live as you choose unless and until you have the money to buy that control, keep buying it, and be virtually unconcerned with and uncompromising about the cost. Money buys choices. The less money you have, the fewer choices you have, the less control you can assert, and the more vulnerable and in peril you are.  If you are poor, you must buy whatever soup is on sale and you’ve found a coupon for. You probably aren’t poor. But if you are not in a position of true financial autonomy, then the analogy applies. Flying your “Don’t Tread On Me” flag is actually an expensive proposition.

So, a few quick commercials. First, dig in, apply all you get from me and GKIC, implement with a sense of urgency. You may not have time to get rich slow and ploddingly. The walls are closing in. It is getting harder and harder, the ways in which income is stolen from you before it can be converted to wealth are multiplying. There is no reason to fantasize this trend will reverse. Speed is of the essence. Figure out your ‘number’, set a schedule up for its attainment, put yourself under pressure, work aggressively and assiduously to get there sooner, not later, and certainly not “whenever.”  Second, expand your income sources – don’t just run harder and faster on the one wheel you run in. To that end, I will “plug” the upcoming GKIC INFO-Summit.

This is a very, very real portal to expansion of income sources; to leverage of know-how and experience. People FREQUENTLY discover ways to QUICKLY create one or more incomes of 5-figure, 6-figure and even 7-figure worth attached to or outside of, in addition to their present income(s) from their present business(es) at these annual Summits. Such results are not the rare, freakish things that require four paragraphs of “not typical” disclaimer copy in 4-point type. They are typical. But the INFO-Summit comes but once a year and you can’t afford to let an entire year pass by. Go register now.

What separated and distinguished this nation from the one it broke free of, and from all others, was the value placed on and the commitment to individual autonomy. This “least likely to succeed” country was built by people who held that as an ideal. This may have slipped the societal mind. But it need not slip yours. You can commit to personal independence, pursue it, and still have it. I think it’s harder to come by and harder to keep, but it is still within reach.

Are You Using This Free Potent Persuasion Technique

By: Dave Dee on: July 1st, 2014 4 Comments

Ahhh. Summer. Traveling. Baseball. Outdoor concerts and events…

As I was exploring my options for this Friday’s Fourth of July festivities, I became even more keenly aware of what a potent persuasion technique the use of social proof is.

As you know, many people turn to the web, and/or their smartphones to explore their choices when traveling, dining out, making plans to go out or just about anything they plan to spend time and money on.

This is good news for small business owners.

It allows you more opportunities to sell your products, services and events—even extend your reach further around the world should you choose to.

However, this also gives a stronger voice to the consumer. It used to be that whether you were happy with your service, or wanted to make a complaint, you had to write a letter or make a phone call.  The consumer might also tell a friend, family or neighbor about their experience too. But usually not more than a couple of handfuls of people would hear about it.

Now-a-days your customers can share their story about an experience by leaving a review of your product or service immediately online –where the whole world can see what they have to say. In fact, next to nearly everything you search for online, you’ll find “customer reviews” telling you what other people think of whatever product, service or event you are searching for.

Want to find a resort to stay in for your vacation get-a-way? You’ll see what customers had to say about the resort. And I don’t think I’m going out on a limb by saying that you’ll consider what they have to say before you reserve your room.

Want to choose a restaurant near where you are, you might check out what people have to say on Yelp.

Everything from restaurants to dental care to products we buy have customer reviews.

This increased consumer power can be good or bad. When they aren’t happy with the service and/or product they can let the world know. On the flip side, if they are happy, they can also let everyone know by leaving a review, tweeting about it, posting photos on Facebook, blogging about it and more.

Making this even more important is the fact that  consumers trust their fellow consumers more than they trust professional critics.

According to market research by Weber Shandwick, 88% of consumers say they still consult consumer reviews even when they are “somewhat” or “very knowledgeable” about their purchase. Furthermore, consumers report that they pay more attention to consumer reviews (77%) than they do to professional critic reviews (only 23%.)

Which means the use of social proof is an even more potent persuasion technique in your marketing and sales process than ever before.

And if you can’t prove something, then don’t say it.

You need an overwhelming quantity and quality of proof to prove that what you’re saying is true too.

So what is “quality proof?” Basically you want testimonials with full names, details, pictures, and precise numbers to back your case.

Six rules for “quality” social proof that will be the most potent persuasive tools:

1)      Include specifics. In Weber Shandwick’s research, it was found that the most influential reviews include certain elements.  For example, they needed to seem fair and reasonable, be well-written, and contain statistics, specifics and technical data when applicable.

2)      You need a lot of proof. If you only have a few testimonials, don’t put them on a page that looks like there is space left over. Put them on a small piece of paper (or website) so it looks like you really had to cram them in.

3)      Let your consumers answer objections.  You want to have testimonials that answer objections and questions that your prospect typically has.  Many times your best customers, clients and patients will come to your defense and as Dan Kennedy says “What others say about you in 1000x more powerful than anything you say about yourself”

4)      Round up a sampling of informative reviews on your website. Simplify the process for consumers and reduce the likelihood of them being lured to your competitor’s website by including a sampling of consumer reviews on your website. By including the information consumers seek when making buying decisions, you’ll make it easier for them—and quite frankly more persuasive for you.

5)      Keep your reviews and testimonials authentic. Publically announce a policy that prevents employees from commenting or leaving reviews about your product or service.

6)      Encourage customers to review your products and services. Dedicate resources to getting customers to review your products and services and ask for testimonials.  While you can’t directly influence user reviews, you can encourage people to give reviews. Then pick those with the most potential to have the biggest impact and post them to our website, social networks, and so on.  If you sell products online you probably have the e-mail address of buyers…after a few weeks send them an e-mail asking for them to review your product with a link.  If you sell through a retail location, simply give them a card on their way out that has review instructions and on the other side give them some kind of offer for returning or referring others to your business.

Also, ask for written testimonials. When asking for testimonials from your customers and clients, ask questions that will help guide them to give you specific answers. You might also ask questions such as “What were your doubts about trying our product?” and “What specifically do you like best about our service?”

Bottom line: The more proof you have, the easier selling will be and the more money you will make.

Happening Now: Direct Response Marketer and Product Launch Guru Jeff Walker just released his first-ever book on Amazon, and it’s already a legit bestseller. And now he’s stacking the bonuses on to keep it at the top of the charts.

If you don’t know Jeff, he literally created the online product launch… and he’s been training thousands of people to do those launches for ten years. In fact, his clients have done over $500 million in launches.

If there’s one thing he knows how to do, it’s put together a crazy launch offer – and that’s exactly what he’s done. If you get his book on Amazon.com, he’ll flat-out GIVE you $291.00 in bonuses.  To check it out simply click here.