By: Dan Kennedy on: December 16th, 2015 4 Comments

Santa Claus is, remarkably, a public domain character. Never has so valuable a piece of intellectual property or celebrity been royalty-free. Most of the time, most people see things, but most never see them as opportunity. Opportunistic Thinking is not a part of most peoples’ mindset. Starbucks may exist because Howard took his Opportunistic Thinking with him on vacation to Europe. Most people just come home with postcards. Most marketers see Santa Claus every 9[…]


Help Those Who Want It – Otherwise Why Waste Your Time?

By: Dan Kennedy on: December 10th, 2015 13 Comments

My good friend James Tolleson once said, “Only when a person wants, needs and most of all, will appreciate your help, can you help them.” We sure waste a lot of time, energy and money in our society trying to help people who are simply not ready to be helped. Lyndon Johnson is largely responsible for implementing this very bad idea on such a grand scale that it has sucked up so much of our[…]


The Fallacy That Holds You Back

By: Dave Dee on: November 14th, 2015 6 Comments

I’ve heard it said dozens of times by dozens of “Guru’s” and it’s complete and utter crap.  They say it to try and be motivating, but in reality they are damaging one person after the next, and instead of helping you to make more money, the only one lining their pockets are them.  Well I’m here not only to expose the lie, but also to show you the truth…and while the lie may sound good[…]


Give Your Business This “Special Advantage”

By: Dan Kennedy on: June 10th, 2015 1 Comment

Below is Gary Halbert’s verbiage, to give credit where credit’s due. It is profound. The way Gary explains it in a seminar is: if I offer to set you up in the fast food biz, with a hamburger joint, and you can have any one special advantage you want, what’ll it be?  A clown, special sauce, great burgers, a big ad budget?   He says he’ll take “a starving crowd.” The proof of this is true[…]