Archive for the ‘Entrepreneurship’ Category


You Will NEVER Be Successful Without These In Your Business

By: Dan Kennedy on: November 20th, 2014 1 Comment

If you’ve been in the GKIC world for any length of time, you’ve probably noted that I think it is an idiotic mistake to “wing it.”

For instance, recently I discussed why winging it won’t cut it during a sales presentation and why you absolutely must have a sales script if you want to succeed at sales.

But there’s an even bigger place that business owners and entrepreneurs “wing it.”

And it’s much more dangerous than winging a sales presentation.

In fact, it’s a big reason why so many businesses fail.

How do they wing it? They lack systems in their business.

“System” is one of my favorite words.

It is the opposite of chaos or happenstance. It means predictable, reliable results.

I’ve invested time in developing systems that get predictable, reliable results for my business for good reason.

For example, I’ve developed a system for selling my consulting services that never fails. A system for getting my newsletter written that never fails. A system for being personally productive that never fails. A system for selling from the platform that never fails. I’ve borrowed a system for launching a new product that never fails. And so on.

How many systems do you have?

Having and adhering to a system keeps you from missing something and allows you to do it faster than you could without the system.

We have many GKIC members who have experienced tremendous growth in 90 days (or less) after attending one of our live events such as the  Fast-Start Implementation Bootcamp. That’s because they take our proven systems, copy them into their business, and watch their business explode.

They’ve eliminated the trial and error that is not only causing them to miss something, but continually eats into their productivity and time.

Having a system for what you do gives you confidence.

Too many business owners lie awake at night wondering…

“Where will my next customer come from?”

“Will I still be in business a year or two from now?”

“How long can I keep up this hectic pace?”

“How will the economy affect me?”

And on and on.

But having a system in place quiets those concerns.

For example, putting a system in place that reliably and predictably attracts your ideal customers, clients, or patients means you never have to worry about where your next customer will come from.

If you have another system to sell to those customers, then you can reliably predict your income each month too.

Systems save you time. By using proven systems over and over again you can get more done in less time.

Systems allow you to scale and expand your business. For example, McDonald’s used systems to grow their business to the biggest restaurant chain in the world.

If you want less worry and stress…if you want more predictable results and income… if you want reliable income, then you must use systems in your business.

Right now you can get a system for creating and launching your own product with no list, and no product yet created.  If this seems too good to be true…it’s not…period.  Check out this video now in order to see what I’m talking about and pay particular attention to the strategy called the “seed launch.”   It’s been a game-changer for many, and it could be for you too, if you watch this video.  NOTE!!!  THIS WILL ONLY BE AVAILABLE UNTIL FRIDAY AT MIDNIGHT SO DON’T DELAY!  Click here now to get access to Jeff Walker’s Product Launch Formula before it disappears at Midnight on Friday.   

How To Take Total Control Of Your Business

By: Mike Stodola on: November 18th, 2014 No Comments

“It’s just easier if I do it myself.”

That’s a phrase I hear small business owners and entrepreneurs say—and while I understand, sometimes it can hold you back from growing your business.

What you are essentially saying is you don’t trust anyone but you to do the job right. Great for your ego perhaps, but not so great when it comes to the efficiency of your team.

In this the two minute video below, Dan Kennedy talks about his recommendation for how to create highly productive teams in your business.

Click here to save your spot now.

And I’d like to tell you a story about why this is so important—and a bit about how we do it here at GKIC.

To demonstrate, let me tell you about something that happened earlier in the fall.

We were running a promotion that wasn’t doing as well as we’d projected.

I had a few choices…

  • Let the promotion run its course and hope for the best;
  • Scramble to redo everything myself while mumbling under my breath about my team; or
  • Brainstorm with the team and execute adjustments together to improve the outcome.

Because I have a highly productive team I can count on—I was able to do number three. When we came together we realized we had missed some key elements and were able to correct our course.

There was no finger pointing. No one was afraid to ask a difficult question or share an idea. And everyone was willing to put in the extra effort to pull some things together last minute to get the job done and done right.

But let’s face it. Business isn’t always that way. Staff doesn’t always cooperate like that which means you end up putting out fires and doing more than you should because someone dropped the ball somewhere.

More often than not, you wouldn’t be able to make an adjustment midway because there’s just too much happening—too many fires to extinguish—too many frustrations you are dealing with.

Am I right?

There can be a ton of waste when it comes to managing staff and team members.

If you are like most businesses, there is always a lot in motion. You need to be able to count on your team members to be dependable and do the right thing, the right way. When your customers interact with someone from your team, you want them to feel good about that interaction. Happy even. And you want your staff to represent you as an ambassador of your company.

There are a couple of things we’ve done at GKIC which have helped tremendously

  • Use systems to manage employees. Here at GKIC, we often talk about using systems for attracting customers, money-making, marketing, sales, and so on. So it probably isn’t a huge surprise that we have systems in place to manage our team too.

Systems allow us to get our team members to function at a high level while getting things done consistently right. This means the leaders of GKIC are able to focus on innovation and improvements rather than fighting fires.

  • Open communication. Like every business, things don’t always go right. Mistakes are made, a campaign doesn’t go right, or a problem arises.

In general, there are typically a couple of ways these are handled in business. One way is to reprimand and hold people accountable. The second way is to be transparent about the mistake and encourage your employees to brainstorm ways to improve things the next time (or ideally, correct a situation immediately.)

We want our team to communicate openly –even when it’s difficult, because it is through this open communication of asking questions and raising issues that we get better at what we do. Which ultimately means we deliver something better to our customers and get better results.

Putting systems in place for managing, training, and supervising your team will make your business run more smoothly—giving you more freedom to work on your business or do things you enjoy. It makes life easier.

And when you find ways to work with your staff and team instead of having them live in fear of making a mistake, you’ll get far more wins. Plus they will come to you with ideas instead of just doing their job to collect a paycheck. This results in better promotions, new product ideas, and more profits.

If you’d like to discover a better way to train, coach, manage and supervise people so your staff and team do their jobs right and make your customers enthusiastically happy, then I have some good news for you.

On November 20th, Keith Lee, who created the model we follow at GKIC is holding a FREE LIVEcast: “Proven Secrets to Creating Highly Productive Teams: How to Manage Your Team in One Hour a Week”

Keith’s system has been validated in many GKIC businesses as well.

During this Livecast, you’ll discover: How to take TOTAL Control of your business and your life with Step-By-Step, Easy to Implement Systems.

You’ll discover the types of systems you need in your business and how to borrow from others (use what Keith has created) to quickly and easily implement them in your business.

Click here and register for this FREE LIVECAST Now.

Five Success Tips & Strategies From Info-SUMMIT

By: Dave Dee on: November 12th, 2014 1 Comment

“If you went to Vegas and stood at a slot machine and every time you put $5 in, it spit $20 back out, how long would you stand at that slot machine?”

That was one of my favorite images from this past weekend at Info-SUMMIT 2014 and it was a good description of the kind of tips, systems, and tools that were delivered there. Tips that when implemented will pay you big dividends…reliably and consistently.

If you weren’t there, you definitely missed out. And while I obviously can’t cram three days of material (five days if you count the pre-day event with Dan Kennedy and the Traffic 2.0 Bonus day), I can give you some highlights and big pieces of advice that were handed out.

  • “If you’re only in one medium, you’re an idiot.” Even though he’s a really nice guy, Brian Kurtz of Boardroom, one of the giants and established leaders of state-of-the art direct marketing, announced this to the packed room. Brian says if you are only doing one kind of advertising, you risk being shut down. You need to be doing multi-channel marketing, according to Brian, and because there is a lot less clutter in your offline mailbox, if you aren’t using direct mail, it’s an excellent channel to add.

During his state of the union address, Dan Kennedy warned about the trends in the industry, and how the rules keep changing especially when it comes to Google. There are things happening that if you rely on online only it could spell big trouble for you.

  • “Model what works, then be creative.” Russell Brunson who started his first online company while in college and within a year of graduation had sold over a million dollars gave this advice.

But he wasn’t alone.

Multiple speakers made the case for starting with the results you want and reverse engineering how to get them.

In Dr. Dustin Burleson’s presentation of “The Right Prescription for Info-Business Success” where he shared 12 things working extremely well in his business, he said most people do it backwards. They start with their thoughts and emotions when what you really need to start with is the results you want and then look at what actions you need to take to get those results. In other words, look at who is successful and what is working, then model that in your business.

  • “Content is NOT king. Emotional bonds are king.” I think Dan Kennedy shocked some people when they heard him say the first part of this during his presentation, “What Would Walt Do? The 17 Success Principles of Walt Disney.” Dan says you can’t protect content, so don’t try to be like someone else, be you. He says your customers should know your back story, philosophy and what you are about.

Our celebrity guest speaker, Peter Guber echoed this sentiment in his talk about “Telling Purposeful Stories for Business Success.” Peter says that it’s how you interact and capture your audience’s emotion that makes them want to connect with you.

During his presentation, “List Hacks: Unique Ways to Add 1,000 People A Day To Your List Or More (Without Spending A Fortune On Ads),” Russell Brunson also talked about the importance of creating an emotional bond with your prospects and clients. He took us through the elements of building an attractive character, how to get people to identify with you, and some story lines you could use. (These—along with other tips from Info-SUMMIT—are listed on our Facebook Page here.) Russell also revealed that the way he learned to develop his character was from Dan Kennedy’s Personality in Copy when Russell said, “If you don’t own Personality In Copy, you’re crazy.”

  • “Over delivering must be our mantra.” This is what Brian Kurtz said during his presentation, “Light Bulb Moments from 33 Years in the Trenches of Direct Marketing.” And Dan Kennedy asked the question, “What are you doing to reinvest in your customer?” You should always be investing more in your customers than anything else.

Robin Robins says using strategic partnerships and sponsors helps her to be able to do just that. By over-delivering and using sponsors to help you with this, you can cut down marketplace clutter and marketing incest while creating more loyal customers and cutting down your costs at the same time.

  • “You don’t need a catastrophe to tell you that you have something to share with the world.”

After describing (during his presentation of How to Create and Promote the 12 most Lucrative Information Products and Programs) his near death experience that became his ‘wake-up call’ Brendon Burchard laid the above gem on the audience.

While it isn’t uncommon to hear a speaker reveal a bad experience that drove them to build the business and life of their dreams, Brendon so aptly pointed out that you don’t need something bad to happen to you to get started creating your dream business and life. Don’t wait to make your business what you want. Do it now.

Take these five pieces of advice to heart and put them into action and you can’t help but grow your business.

NOTE: If you want to grow your business—and your net profits and personal income by leaps and bounds, then you need to learn what works and apply what you learn. Everything you need to implement a successful model in your business awaits you at Fast Implementation Bootcamp which takes place in Atlanta, GA on December 4-5, 2014.

In two days’ time, you’ll walk away with a fully-loaded marketing campaign created and ready to send the minute you return home. Instead of struggling by yourself to create the perfect campaign, you’ll also have a marketing coach there to help you make sure you’ve got it right.

The best part is that as a GKIC member you can get this coaching for zilch, zero, nada. That’s right, GKIC is doing an exclusive Boot camp for you completely free of charge.

To learn more about the next bootcamp go to http://gkic.com/bootcamp

Discover 10 Customer-Getting, Sales-Boosting Tactics You Never New Existed

By: Dan Kennedy on: October 23rd, 2014 1 Comment

There’s a certain mindset in direct response marketing folks.  We are very results oriented.  We find it very difficult to just go out for a drive or go to the mall just to hang out and browse – we want a definite destination and at least an estimated time of arrival and we go to the mall to find and buy something.

Most direct response marketers can’t watch a sports telecast unless they’ve wagered on the game nor play golf, cards or cribbage but for money.  In short we want to KNOW if we have won.  We want to KNOW if we have accomplished an aim.

While this tendency gets in the way of a friendly game night, it is extremely useful in avoiding the vagueness the permeates most small business owners marketing strategies.   The chief way we avoid this vagueness is through strict adherence to a set of proven, money-making rules.

There are 10 customer-getting, sales-boosting tactics that if you LIVE by them, you can find success in your small business and your marketing activities.

1.  There will always be an offer or offers
2.  There will be a reason to respond right now
3.  You will give clear instructions
4.  There will be tracking, measurement and accountability
5.  Any brand building that occurs will be a happy by-product of your marketing
6.  There will be follow-up
7.  There will be strong copy
8.  It will look like “mail order” advertising
9.  Results rule.  PERIOD.
10. You will be a tough minded disciplinarian and put your business on a strict direct marketing diet

In my book No B.S. Direct Marketing I tackle each rule in depth.  I once wrote an entire book on breaking the rules and generally speaking I think rules are for other, ordinary mortals-certainly not for me, and not for you, either, if you are a true entrepreneur.  So you’ll chafe at rules here just as I would.  However, when you are attempting to undo bad habits and replace them with new ones, some hard-and-fast rules are necessary, temporarily.

Once you fully understand these and have lived with them for a reasonable length of time, then feel free to experiment if you wish.  But get good at coloring inside the lines before ignoring them altogether.

Looking for more insider tips to successful marketing?  Sign up today for a FREE two-membership to the No B.S. Marketing Letter and you’ll also receive $633.91 in money-making marketing strategies sent to your door.  Click here now.

In my book, No B.S. Direct Marketing, (which retails for $12.35 plus shipping and handling at bookstores across the country) you not only discover the details of each of these ten money-making rules in great depth but also…

…Discover the four brain dead direct marketing mistakes that almost all businesses make (this could be costing you thousands without even knowing it).

…Use the proven power of the “results triangle” to ensure that every single campaign you put together is a big winner – a BLUEPRINT that literally switches you from hit-and-miss to a system that irresistibly attracts a steady stream of buyers.

…Go behind the scenes and cash in on the undisclosed, off-the-record strategies of today’s top DIY marketers.

…Send referrals through the roof with a simple technique that will have your customers begging to send you their friends and family.

…And much, much more besides!

And right now GKIC is making this available to you for free.  We’ll almost free I suppose since all we’re asking you is to contribute to the shipping and handling by chipping in $4.95.  Click here to get your free copy now.

Four Questions The Book Of The Month Club Founder Used To Strengthen His Marketing

By: Dan Kennedy on: October 22nd, 2014 4 Comments

Direct Response Advertising Executive Maxwell Sackheim was a creative thinker that challenged every ad to ensure he would get the best results possible.

His success is a significant example of what can be generated when you build on your successes and strive to make your ads the best they can be.

Max was a founder of the Book-of-the-Month Club, the nation’s first direct-mail book club.

Book-of-the-Month Club, which offered a new book to members each month, originated from a product Max and his partner Harry Scherman developed called the Little Leather Library.  The first prototype was originally bound in real leather and included with Whitman’s Chocolates, then later sold for a dime a volume at Woolworth’s Department Store.

Advertised in national magazines and available through mail order, the Little Leather Library offered a set of 30 imitation leather-bound books at a price of $2.98.

Woolworth’s sold a million books per year. Using the words, “SEND NO MONEY!” in the headline, between 35 and 40 million volumes were sold by mail.

Max also wrote the famous headline “Do you make these mistakes in English?” for Sherman Cody’s mail order English course. The ad ran for 40 years.

Yes, getting your copy right can produce results like that. So it’s worth your time to work at it. Testing, word choice, and challenging yourself to come up with better or different offers can make HUGE differences.

For example, when Max and his partners first formed the Book-of-the-Month Club the business wasn’t doing very well. There were lots of returns and cancellations.

So they created a new plan called the “negative option plan.” At the time this had never been done. Subscribers were automatically billed for the next book unless they affirmatively declined the book by sending a reply to the company by the deadline.

Many companies since have built multi-million dollar fortunes on this idea alone.

What impact would this have had if Max and his partners had not taken the time to think this through?

When creating an ad, Max used the following four tough, good questions…ask these every time you prepare an ad, letter, brochure, etc.:

“#1- Why should anyone read or listen to it?

#2 – Why should anyone believe it?

#3—Why should anyone do anything about it?

#4—Why should it be acted upon immediately?”

Imagine how many times cub copywriters must have left Max’s office, tail between their legs, draft crumpled in hand, after being dared to justify their work with answers to these four questions.  And imagine how much advertising fails simply because it is never challenged with these four questions.

Hopefully the first one is partly answered by the fact that you are target marketing and have crafted a message of strong and specific interest to the prospects you have carefully selected to receive it.

But even beyond this message-to-market-match, you must still earn the recipient’s attention by being able to clearly and quickly enunciate an exciting promise or a provocative challenge or by arousing intense curiosity—or some combination thereof. You dare not assume that because you are sending a letter about golf to known golfers that it will be read. You must provide a reason over and above the affinity to compel readership.

Is your advertising failing more than you think it should? Bad advertising wastes precious marketing dollars. Get our FREE Report on “The 7 Key Questions Every Copywriter You Hire MUST Be Able to Answer To Write Killer Direct Response Copy and Create Marketing Campaigns That Will Outsell The Pants Off Your Competition!”.

Four steps to discover if you should be paid for something you are giving away FREE

By: Dave Dee on: October 17th, 2014 2 Comments

 “Chances are you are giving away a potential information product for free when people would gladly give you money for it.” –Dan Kennedy

Recently, I came across a rant by a well-respected, knowledgeable, and experienced professional marketer.

He was upset because people kept asking (and expecting) him to answer questions for free. When he suggested they purchase his book which contained the answers they were asking, some were offended.

He made the point that we pay for dental work, dry-cleaning, car repairs and so on, so why should his advice be any different?

He has a point.

If you go to the dentist because your gums are sore, you don’t expect the dentist to diagnose your problem for free.

If your automobile is making a funny sound, you don’t expect your mechanic to fix it for free.

If you want to remodel your kitchen, but don’t know how to do it, you don’t buy the materials and expect a contractor to come in and show you how to do it for free.

If your goal is to earn a college degree, you don’t expect to be given free tuition to gain that knowledge.

His rant was met with overwhelming support. People responded by commenting that those who want the answers for free… aren’t serious about their business … feel entitlement… and are demonstrating “employee behavior” where employees expect to be spoon-fed.  Plus on top of all that, they don’t value the information because they paid nothing for it.

There were dozens of comments. The list of people in support of paying for information that contained knowledgeable answers was long and resolute. One person made the point, “Nobody works for free.” Even when voluntary, there is usually the expectation that there will be some sort of remuneration on the back end.

So the question I have for you today is: Are you giving away answers—information—when people would (and should) gladly pay you for it?

Here are four steps to find out.

Step One: Do some easy research. Start by thinking about what people ask you or what advice you continually repeat. If you aren’t asked these questions, but suspect you have a good idea, then ask people to help identify their frustrations to see if you might have a solution for them. Below are three categories to get you started:

  • Solutions to daily frustrations in your market. Do you hear people in your field complain about things that drive them crazy for which you have an answer?

For example, do they have employee problems, a lack of customers, problems satisfying customers’ orders, problems finding good suppliers, companies luring their customers with low prices or false information? If you find yourself answering any of these questions then you may have information people want and will pay you for it.

  • Solutions to frustrations for hobbyists. People who are passionate about a hobby…golfing, cooking, knitting, gardening, traveling, playing an instrument, etc.…want ways to do these things better. They take pride in improving or want ways to enjoy their hobby more.

For example, a surefire way to stop slicing the ball when playing golf or an easy way to get rid of pests in your vegetable garden or seven sweaters you can knit in a day. Can you see how all of these would rid a hobbyist of a frustration therefore making the hobby more enjoyable?

  • Advice you repeat again and again and again. Do you have advice that you continually repeat? Such as parenting advice or how all six of your kids got through college without any debt?

If there is something you repeat to friends, family, or at functions and parties, it might be something people would pay to receive.

Step two: Investigate the market. Once you have an idea, find out more about the market. How large is it? How many potential customers do you have regionally or in each state? Are there multiple publications already being sold in that market? Are there specialties or sub-niches in this market? By investigating the market you may find there isn’t as much demand as you thought or vice-versa!

Step three: Look at history. Take a look at who else has tried to sell something to this market. Were they successful? Have other information marketers offered products to this market in the past two or three years? Are they still in business?

What about vendors that are not marketing information products but that promote themselves within this market? This is not only valuable to see what has been successful (or if it’s been successful) but can also help you identify potential partnerships.

Step four: Research competitors. Spend time researching potential competitors. Look at their websites. Read magazines that talk about them. Look for trends, economic factors, new ideas, technology or information that might impact or affect your target market.

The chances are good that you are giving away information free—right now—when you could be making money from it.

Isn’t it time you started being compensated for your knowledge and efforts?

If you want to know if you have a marketable information product, use these steps to find out before creating your information product. It will save you loads of time and money and help you discover whether or not you have a product people want. Plus you’ll find out what has worked and what hasn’t so you can avoid repeating the mistakes others have made.

**NOTE** Having and actual marketing plan that you KNOW works removes all stress, puts money in your bank account and most importantly frees you up to actually work on what really makes you money, or better yet, frees you up to do something other than work!

Dave Dee is doing a free training you can watch right now that answers the question…How do I get more customers, clients and patients?  What does marketing look like for a small business?  How do I get my business started?

To join this free webinar simply click here now and reserve your spot and start enjoying the freedom, peace-of-mind, and PROFITS that a real marketing plan gives you, virtually immediately.

Programming for Success

By: Lee Milteer on: September 23rd, 2014 3 Comments

Over the years I’ve had many people ask me about being best friends with Dan Kennedy. They want to know what the common denominator is that makes us friends. The truth is we are both very introspective. We enjoy analyzing what makes things work and why things don’t work.   Dan and I strongly believe that the quality of your mindset and beliefs determine how successful you will become in the entrepreneurial world. If you don’t have a good inner game, your outer game is going to be below average. Sadly, most entrepreneurs do not recognize the important fact that they must value their minds as their most important asset in creating wealth and happiness.

Ralph Waldo Emerson declared that “The ancestor of every action is thought.” Napoleon Hill of the famous book, Think and Grow Rich said that “You have absolute control over but one thing—your thoughts. This divine prerogative is the sole means by which you may control your destiny.  If you fail to control your mind, you will control nothing else.  Your mind is your spiritual estate.  What you hold in your mind today will shape your experiences of tomorrow.”

The bottom line for us as self-employed entrepreneurs and business owners is that the sole means by which you may control your destiny is through your thinking processes. A very easy way for you to begin using your power to create the future you want is to simply think of your mind as your personal computer. It has two distinct parts that are under your control: the conscious mind, the part of your mind that is rational, knows right from wrong, directs your thoughts and makes decisions; and then there is the subconscious mind, a huge memory bank that records everything that you have ever heard, read, seen, or told yourself.  Your subconscious mind records every thought that goes through your conscious mind through all of the five senses. These thoughts are then classified and recorded so they can be recalled through memory.

Your subconscious mind doesn’t know right from wrong; it simply receives and files thoughts. It does exactly what the conscious mind tells it to do.  According to scientists, your subconscious mind will hold more information than all the libraries in the entire world put together. Your power to be whatever you want starts with your desire and commitment. Program new information into your computer that makes you feel good about yourself, and allows you to use your potential. New beliefs created from your new thoughts will enable you to stay motivated to do whatever it takes to reach your goals or dreams.

As the most important organ in the body and a highly sophisticated memory bank, the mind works upon the information and data you feed into it everyday; and, with it, creates the reality of your life. That’s why it’s so important to carefully consider the kind of information you feed your mind.  Everything you think — true or false, good or bad — goes from the conscious mind and imprints on the subconscious mind. That information is translated into a picture. So, whatever information is programmed into your subconscious mind about your abilities, your potential, and your worth, is what you believe to be true and becomes your self-image. Too often, you don’t see your real talents and skills; you simply see the information that has been programmed into your computer from outside sources and your outdated thoughts (whether it’s beneficial or detrimental to you). And your self-image — whether real or illusionary — is a foundation upon which your entire future is built. You will simply act out the type of person you conceive yourself to be, based upon your own beliefs about yourself.

It’s no wonder that some of us fail at new ventures before we even start.  Unless we take charge of the caliber of information that goes into our computer and change our inner pictures, we will be saddled with an outdated self-image and a comfort zone that will not allow us to become motivated to make our dreams come true.  In the words of Dr. Maxwell Maltz, in his famous book, Psycho-Cybernetics, “The self-image sets the boundaries of individual accomplishment.  It defines what you can and cannot do.  Expand the self-image and you expand the areas of the possible.”  The development of a positive, realistic self-image will imbue your life with new capabilities, new talents, and literally turn a life of constant failure into one of repeated success.  Decide today to no longer be a victim of the past. Consciously decide to change old, negative programs and give yourself a new lease on life.  You can do that by maintaining constant awareness about your daily thoughts.

You’ve heard the old saying that people teach what they most need to learn. This has been particularly true in my life. As a child, I had a very poor self-image. Although my “inner voice” kept affirming that I had something important to offer to the world, my environment did nothing to reinforce it. It wasn’t until I decided to take charge of my destiny and change my life that I really started seeking help. I read every book and listened to every educational audio program I could find on self-image and personal empowerment, and gradually over the years, gained the courage and resources to revamp the negative picture of myself. Today, I know that this was one of the most critical decisions in my life. Without changing my self-image, I could never have created a better life for myself doing what I really love to do, speaking, coaching and writing.  I would have simply continued without using my inborn talents, and most likely would have ended up an unfulfilled person.  Sadly this is the story most people will live in their lives.  They will look for the quick fix and not do the necessary inner game work that has to be done to sincerely create long term success and wealth. As I say in my book: Success is an Inside Job “No matter how great your ability, how large your genius, or how extensive your education, your achievement will never rise higher than the confidence you have in yourself.”

When you consider the brain as a computer, you can act only in a manner that will match the pictures of who you think you are and what you think you can do. The great news is that you have the power today to reprogram yourself with new, empowering information that will change your life for the good forever.

If you’re dealing with challenges with your sales mindset, marketing strategies, or personal blocks, PLEASE stop trying to do this all alone. Join the Peak Performers-Implementation Coaching program. This exclusive Coaching Program is focused on Performance, Productivity, Right THINKING, wealth building, Entrepreneurial Marketing, Masterminding, and Implementation Strategies.  Go to www.gkic.com/coaching to find out more about it today. See video of GKIC members who have benefited from Peak Performers to upgrade their lifestyle, make more money, and jump ahead of their competition.  Truth is where are you going to find the RIGHT PEOPLE to hang out with who will assist you with no jealousy to move to the next level of success and you actually LIKE them?

The Five Most Reliable Sales Strategies I know

By: Dan Kennedy on: September 13th, 2014 10 Comments

Selling is largely a science, meaning that doing precisely the same presentation x-number of times will predictably produce y-number of results.  There are proven, fundamental formulas for selling.  When you go into a “persuasion situation” of ANY kind, it is just plain dumb to “wing it”.  If you haven’t made a study of selling strategies and sales formulas, you should.  Here are five of the most reliable sales strategies I know:

1. BIG Guarantee - Nearly 30 years ago, I create the “free eyeglasses replacement” guarantee fora  small chain of stores, producing their most successful advertising campaign in their history.  The strategy was quickly picked up by Pearl.  You should never underestimate the power of a guarantee.

Tom Monaghan built his fortune and company on his USP “…in 30 minutes or less.”  I recently saw a billboard that advertised “Divorces in 30 Days or Less”

Lee Iaccoca introduced the 7 year/70,000 Mile Warranty to a shocked auto industry and successfully persuaded a turned-off public to reconsider and start buying Chrysler products when he said: “If you want to know who builds them better, take a look at who guarantees them longer.”  More recently Hyundai reintroduced themselves to the American quality-conscious public with their 10 year/100,000 Mile Warranty.

2. Something For Nothing – I’ll bet some of the richest women in the world go to the cosmetics counter to get the free this or that with their cosmetic purchase.  I once saw a commercial for a $50,000 car (expensive at the time) with which you got a free Coach leather “carriage bag”.

Rich, Harvard grads buy lottery tickets too.  Japanese millionaires choose which Vegas casino they’ll lose a ton of money in based on the freebies they get. NO ONE is immune to the lure of “something for nothing.”  In a No B.S. Marketing Letter, I reported on a consumer survey re. advertising where a whopping 73% of the consumers said “freebies” pique their interest in trying a new or different product, more so than anything else!

3. Apples To Oranges Comparisons - The last thing you want is a straight forward apples-to-apples comparison; you want to create your own “unfair advantage”. Egs…

    • Cost of a software package vs. x-hours’ of an accountant’s or lawyer’s time.
    • Cost of a physical or digital course vs. cost of a live seminar, plus travel to get there, plus hotel, plus food, plus time away from the business, family etc…
    • Cost of a monthly nutrition program vs. cost of a Starbucks coffee and doughnut each day.

4. Membership/Belonging – A significant percentage of people are “belongers” – they value membership and association, so the smart marketer finds a way to offer that benefit to that segment of their clientele.

Very few people go to Starbucks simply because of the coffee.  Some go because it’s convenience or it’s consistency, but the vast majority also go because of the positive associations Starbucks has created in their mind.  The best selling Coach and Louis Vuitton are the ones with their trademarked “C” or “LV” prominently displayed on the outside.  All three of these companies understand peoples need to “belong.”

The “inner circle” or “membership” is also an effective way to package goods or services together and sell a combination of services that would otherwise be difficult to sell separately.  You also automatically set up future renewable income.

Finally, it is a way to bond (bind) customers to you for prescribed periods of time and communicate with them in a more effective way.

5. Takeaway Selling - We are perverse; we want most what we cannot have and are often least appreciative of or interested in that which is easily accessible.  You see this working in many different ways.  In my business of speaking and consulting it is axiomatic that you must live at least 300 miles away to be considered an expert…speakers who move to a city hoping to capture convention business are usually disappointed, because nobody wants to hire “the local guy”.  There is the old Groucho Marx line, “I refuse to belong to any club that would have me as a member.”  And mine: nobody lines up to seek advice from the wise man at the bottom of the mountain.

I have significantly increased demand for my services, my fees, my income, and recognition of my expertise in the past five years, since getting VERY serious about “takeaway selling.”

It is my belief that “takeaway selling” should be in most sales pitches.

Even more powerful than these five strategies is…STRUCTURE.

Structure is very important in sales and copywriting.  People need to be sold in an orderly, organized, momentum-building manner.  There are certain “structures” that are very reliable, so why invent from scratch?

I strongly suggest using one or a combination of the formulas below EVERY time you create a sales presentation or advertising piece.

  1. Problem – Agitate – Solve
  2. Attention – Interest – Desire – Action
  3. “I predict…”
  4. Shocking Facts
  5. Guarantee First

Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

One of the biggest money-making super-powers

By: Dan Kennedy on: August 24th, 2014 1 Comment

Dan Kennedy here.

I wanted to let you know that I just did a special call with Dave Dee about something vitally important…

You see ever since I spent the other day with you, the questions I’ve been receiving have made it abundantly clear to me that there is a critical piece of information missing.

It concerns one of the biggest money-making super-powers you’ll ever learn. Because once you “get it,” you’ll make a major shift in your thinking—and your income. Life and business will be different for you. Easier. More rewarding. More effective. More time-efficient. More lucrative. Better.

So I recorded this call so you’ll have the missing piece that will help you close more sales, get more visitors to sign up, download, watch, and buy.

Click here to listen to it now.

NOTE: Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

10 Customer-Getting, Money Making Rules Small Business Owners Should Live By

By: Dan Kennedy on: July 23rd, 2014 2 Comments

There’s a certain mindset in direct response marketing folks.  We are very results oriented.  We find it very difficult to just go out for a drive or go to the mall just to hang out and browse – we want a definite destination and at least an estimated time of arrival and we go to the mall to find and buy something.

Most direct response marketers can’t watch a sports telecast unless they’ve wagered on the game nor play golf, cards or cribbage but for money.  In short we want to KNOW if we have won.  We want to KNOW if we have accomplished an aim.

While this tendency gets in the way of a friendly game night, it is extremely useful in avoiding the vagueness the permeates most small business owners marketing strategies.   The chief way we avoid this vagueness is through strict adherence to a set of proven, money-making rules.

There are 10 customer-getting, sales-boosting tactics that if you LIVE by them, you can find success in your small business and your marketing activities.

1.  There will always be an offer or offers
2.  There will be a reason to respond right now
3.  You will give clear instructions
4.  There will be tracking, measurement and accountability
5.  Any brand building that occurs will be a happy by-product of your marketing
6.  There will be follow-up
7.  There will be strong copy
8.  It will look like “mail order” advertising
9.  Results rule.  PERIOD.
10. You will be a tough minded disciplinarian and put your business on a strict direct marketing diet

In my book No B.S. Direct Marketing I tackle each rule in depth.  I once wrote an entire book on breaking the rules and generally speaking I think rules are for other, ordinary mortals-certainly not for me, and not for you, either, if you are a true entrepreneur.  So you’ll chafe at rules here just as I would.  However, when you are attempting to undo bad habits and replace them with new ones, some hard-and-fast rules are necessary, temporarily.

Once you fully understand these and have lived with them for a reasonable length of time, then feel free to experiment if you wish.  But get good at coloring inside the lines before ignoring them altogether.

In my book, No B.S. Direct Marketing, (which retails for $12.35 plus shipping and handling at bookstores across the country) you not only discover the details of each of these ten money-making rules in great depth but also…

…Discover the four brain dead direct marketing mistakes that almost all businesses make (this could be costing you thousands without even knowing it).

…Use the proven power of the “results triangle” to ensure that every single campaign you put together is a big winner – a BLUEPRINT that literally switches you from hit-and-miss to a system that irresistibly attracts a steady stream of buyers.

…Go behind the scenes and cash in on the undisclosed, off-the-record strategies of today’s top DIY marketers.

…Send referrals through the roof with a simple technique that will have your customers begging to send you their friends and family.

…And much, much more besides!

And right now GKIC is making this available to you for free.  We’ll almost free I suppose since all we’re asking you is to contribute to the shipping and handling by chipping in $4.95.  Click here to get your free copy now.