Archive for the ‘Entrepreneurship’ Category


Creating Prosperity Regardless of the Economy

By: Lee Milteer on: December 17th, 2014 1 Comment

Everyone in our world thinks about money. If you aren’t doing well financially today, it is it definitely is NOT caused by a lack of opportunity. No matter what the media is saying, there are massive opportunities to reinvent yourself and your business to be profitable today. Yes, this means you might have to change directions, but so what? That is what smart people do! Life changes, businesses change, and trends change, but there are always new opportunities to capitalize on if you are in the right state of mind.

There are four fundamental positions you can take to immediately improve and attract prosperity, rather than chasing it:
1- The Quality of Your Personal Philosophy
2- The Quality of Your Thinking
3- The Quality of Your Behavior
4- The Quality of the Value You Create to Exchange for Prosperity in the World

I am sharing suggestions for a new mindset and daily actions you can perform within these four categories for leverage and to set yourself apart to attract more money into your life. Give yourself permission to adopt a new mindset where following these top behavioral strategies will cause business and money will flow to you. It’s all about mindset and the use of your life energy to TAKE ACTION. Regardless of what your money inhibition has been, it is time to face it and move past it. It’s time to create goals and plans that allow you to move past any current overwhelming circumstance and make a firm decision to do what it takes to create the reality of prosperity that you want and deserve.

Focus on Wealth
Understand that creating wealth has more to do with your internal decisions, external knowledge, and actions, but little to do with the state of the economy. You must rise above the popular belief that it is necessary to be affected by the economy. Abundance is a mindset, not an external condition that controls your success. There are no limits to what you can create because you have unlimited resources around you.

Let’s define wealth. Prosperity author Catherine Ponder said “prosperity is more than money, wealth, and financial security, it is the way you live your life and the way you focus your life energy; it is the balance of what you can and cannot control, it is loving yourself and others, it is counting your blessings and enjoying who and what you currently are now.”

Right now, due to the way the media screams at you daily about the insane economy, you need “prosperity consciousness” in your life. Increasing this level of awareness enables you to create more self-confidence, self-trust, and self-esteem to build exactly what you want. These new empowering traits will help you generate and create financial security because of the actions you take. The more you believe in yourself, the more confidence you have to pull the trigger on important projects and take educated risks in your marketing!

Ralph Waldo Emerson described prosperity as the law of compensation whereby like attracts like. What you radiate out in your thoughts, feelings, mental pictures, and words, you also attract into your life. Now is the time to reprogram yourself for what you want. Create goals that support the future you really want, not what you think you can have. You are a Self-fulfilling prophecy.

Focus on what you want to create, not what you don’t want to create. You receive exactly what you focus on. Poverty thinking brings poverty. Wealth thinking brings wealth. Grudges bring deathly poison to any business. Ask yourself: What am I focusing on right now? Is it positive or negative? The more positive you are in your attitude and your actions, the more abundance you will have in your life.

Avoid Negativity
Be proactive and expose yourself to information that is inspiring and uplifting. Doing so will edify the flow of your natural creative juices. Eliminate people from your life who negatively influence you or challenge your positive mood. You have to be in the right state of mind to see and create opportunities. Ask yourself: Who and what is dragging me down and how can I remove it from my reality? Expose yourself to information that empowers you daily. Do this for 21 days and I promise you will have an entirely new outlook to life and better money results.

Have Integrity with Self
To create wealth, you must have integrity with yourself. Be on guard against being manipulated emotionally by the fear and drama of those around you and recognize the potential stress of allowing others to influence you. Ask yourself: “Where have I been out of integrity with my own beliefs and actions?”

Be Creative
Acknowledge that people are spending lots of money on things they want and need. To grow in your current environment, be creative. Give your customers what they’re asking for, and keep a positive mindset. Ask yourself “What can I do to capitalize on new and exciting products and services that will get attention?”

If you have not asked the people in your world what they want, it’s time to do so! You might want to send out a survey to your current clients, customers, or patients and ASK them what they like, don’t like, and what they would like more of. Then decide where you want to focus your energy and resources.

Set up a brainstorming session with your staff, associates, or mentors and put all your challenges on the table. Get outside of your comfort zone and think about what you can be proactive about to manifest what you want. Ask yourself WHO in your life can give you suggestions to improve your bottom line. Enlist the knowledge, skills, intuition, and experience of others in your world and stop trying to do it all alone.

Instead of doing it alone, if you want serious support and the tools to make your income jump to the next level, consider joining my Peak Performers Implementation coaching program.

Let me assist you to become more effective with all aspects of your Entrepreneurial business. Whether you’re looking for Wealth Building, Performance, Productivity, Right Mindset Thinking, Entrepreneurial Marketing, Masterminding, Implementation Strategies, or if you want to network with other like-minded and successful people, Peak Performers is the place to go! You can find out more at www.GKIC.com. There are some videos from existing members sharing how Peak Performers has changed the quality of their lives and business.

Find Your Blind Spot Coach
Lee Milteer
www.milteer.com

Five Tips To Increase Your Conversions This Holiday Season

By: Dave Dee on: December 16th, 2014 1 Comment

We’re racing towards Christmas—FAST.

There are a lot of shoppers that haven’t even STARTED their Christmas shopping. People are still trying to figure out that unique gift for that special someone or what to buy the person who “has everything.”

There’s still plenty of buying to be done which translates into plenty of opportunities for you.

But what if you don’t sell traditional gift type products or services?

Could you offer a gift certificate?

Or is there a service you offer that could make people’s life easier at the holidays—such as a restaurant that could offer to cook the holiday meal or quick meals on the go for stressed out holiday shoppers? Maybe a tune-up for the car or a special car emergency kit for those traveling during the holidays?

And have you made yourself appealing to holiday shoppers?

So how do you go about capturing their attention and providing the best experience for your holiday shoppers to drive conversions, fast?

Here are my top tips for helping people in the shopping mood get the most out of your offers.

  1. Create a dedicated Holiday Page on your website. People don’t want to work to find what they want—and may not even know you have something special to offer for the holidays.

Show them a page with gift ideas on it.

Pack your landing page with holiday images and suggestions of the kinds of gifts you have to offer will really draw people in and get them engaged.

This is especially important if you might not normally be the sort of place people would think of shopping for a gift. Nearly every business can offer at the very least a gift certificate, so making a landing page with a holiday looking gift certificate may just spark some new business.

  1. Use holiday themed emails. Entering the conversation that is already going on in their head is always a good idea. And this time of year it’s especially easy to do because there is a good chance the holidays is exactly what’s on their mind.

Subject lines that include things such as “7 unique gifts for that hard-to-shop-for person,” “Last chance for Free shipping on holiday gifts” and “3 ways to make your last minute Christmas shopping easier” instantly grab attention.

  1. Provide suggestion cheat-sheets. Sometimes people are totally clueless about what to get their loved ones. Providing a detailed guide can help people get past this issue. Include size or amount charts where applicable.

To do this, simply list some target audiences followed by a product suggestion or two for each category. For example…

  • For the college student
  • For the new business owner
  • For the entrepreneur
  • For the writer
  • For the stressed out mom
  1. Trigger higher spending. Sure you want to increase conversions, but you can also look at increasing your average order size. You can offer things such as:
  • Free delivery at a certain level of spending. For example, if you offer free shipping at $100, let people know when they are close to that threshold.
  • An upsell, or two. While not everyone is going to take your upsell, about 20% usually do. Offer at least one—if not two upsells.
  1. Offer a special touch. Do you offer themed gift-wrapping? Do you have a special holiday report you can throw in?

If you have something special that ties in, this can be the final personalization that helps seal the deal. Plus, if gift-wrapping is something you normally charge for, this might just be a way to increase your order size.

Be sure to let people know what special touches you offer by including a distinctive box that tells what you offer and what their options are. And don’t forget to remind them again at check out.

What other ways are you targeting your customers this holiday season? Share your ideas in the comment section.

NOTE: If you think this isn’t important, think again. According to one government study, our attention spans have narrowed from 12 seconds in 2000 to 8 seconds as of 2013. Yet another reason to make sure you focus in on targeting your audience.

If you want more key ideas on how to craft sales and marketing messages that truly resonate with your ideal clients—year-round—so you can always attract a flood of clients or customers and frame your products and services as the ONLY viable solution, then take advantage of our LIMITED TIME offer to receive our “Roadmap To Success” Direct Marketing Toolkit.  Click here now.

How To Attract Customers Like It’s Black Friday All Year Long

By: Dave Dee on: December 9th, 2014 1 Comment

Whether the economy is good or bad, up or down, every year the holidays attract consumers ready and willing to spend money.

It’s not surprising to see consumers spending a wad of cash without question. They splurge, are happy about spending money, and flock to retail stores and online without being persuaded to do so.

In fact, in the U.S. it is not uncommon to hear about friends or family who have made it an annual tradition to go shopping on the day after Thanksgiving. Called “Black Friday,” this has become known to be the biggest shopping day of the year. Lots of shopping continues all month long and there are even family traditions for hitting the stores the day after Christmas for more special offers.

But you don’t have to be a retailer or wait until the holidays to attract a crowd to your store or business.

No, you can bring a steady stream of consumers to your doorstep all year round. Customers, clients, or patients who will be just as eager to spend money with you as a holiday shopper on Black Friday.

Today I’ll share four questions you must answer and share with you a video that shows you how you could literally double your sales overnight.

Let’s start by asking yourself these four questions:

1) Who do you love? Love is in the air at the holidays but too often with businesses there is a case of too much love. The Bo Diddley song titled “Who Do You Love” is a good reminder of one of the key building blocks you’ll need. In other words, don’t be too broad. Instead, ask who is your ideal customer that you LOVE doing business with and who loves doing business with you?

Without thoroughly sketching out who this customer is, you’ll waste time and more importantly a ton of money on advertising that either won’t work or will attract the wrong type of customers.

2) What’s your big intriguing offer? Every year shoppers wait in line hours before stores open to be the first one to cash in on a special offer or deal. Word has caught on so much so that people don’t even need ads to know what’s being offered—they just know there will be something good. The news, reputation, and word-of-mouth about the incredible offers draw people predictably every year.

Of course, you don’t have to offer deep discounts to attract your ideal audience. However, it is critical that you create and test different offers so that you find the right offer that will predictably attract your ideal customer, client, or patient to you over and over again.

For example, an interactive ad agency offers a comprehensive website audit to show a prospective client what they are doing well and what could be improved on their website. Or an auto repair shop offers to top off your car’s fluids anytime when you get your oil changed at their shop.

3) Why should they do business with you versus your competitor? Pretty much every retailer gears up for the holidays –but what makes a consumer choose Target over Walmart? Or one clothing store over another when both stores offer the exact same brand and style of clothing at the same price?

Crafting a compelling message that entices the most qualified prospects to want to do business with you over anyone else is another key factor. When you create messages that truly resonate with the desires and emotions of your ideal clients, your prospects will be drawn in by your ads and promotions and they will understand that buying from you is their only viable solution.

For instance, at GKIC our messaging is about giving small business owners and entrepreneurs real solutions without the B.S. This resonates with people who are tired of getting partial answers but not being told the whole truth about what it takes to be successful.

4) How will you repeat this over and over? Every year in the U.S., the day after Thanksgiving shoppers predictably and reliably flock to the malls in droves. Retailers might not know exactly how much they will sell or the exact number of how many will show up, but they can make a pretty accurate prediction on what’s going to happen based on what they’ve done in the past. This is because they have a proven and tested system in place which is what you need in your business too.

Developing a system that is proven to attract your ideal customer, client, or patient, makes a big relevant and intriguing offer, and delivers a compelling message will help you create a steady stream of customers flowing into your business year round.

If you are looking for a fast and easy way to attract more customers, clients or patients—and create a stampede of business year-round and not just during your “busy” time of year, then check out this FREE training from one of the smartest marketers I know where he’ll show you how you can literally double your customers overnight…for FREE…in as little as 15 minutes.  Click here now before he takes this video down.

Attracting Customers

You Will NEVER Be Successful Without These In Your Business

By: Dan Kennedy on: November 20th, 2014 4 Comments

If you’ve been in the GKIC world for any length of time, you’ve probably noted that I think it is an idiotic mistake to “wing it.”

For instance, recently I discussed why winging it won’t cut it during a sales presentation and why you absolutely must have a sales script if you want to succeed at sales.

But there’s an even bigger place that business owners and entrepreneurs “wing it.”

And it’s much more dangerous than winging a sales presentation.

In fact, it’s a big reason why so many businesses fail.

How do they wing it? They lack systems in their business.

“System” is one of my favorite words.

It is the opposite of chaos or happenstance. It means predictable, reliable results.

I’ve invested time in developing systems that get predictable, reliable results for my business for good reason.

For example, I’ve developed a system for selling my consulting services that never fails. A system for getting my newsletter written that never fails. A system for being personally productive that never fails. A system for selling from the platform that never fails. I’ve borrowed a system for launching a new product that never fails. And so on.

How many systems do you have?

Having and adhering to a system keeps you from missing something and allows you to do it faster than you could without the system.

We have many GKIC members who have experienced tremendous growth in 90 days (or less) after attending one of our live events such as the  Fast-Start Implementation Bootcamp. That’s because they take our proven systems, copy them into their business, and watch their business explode.

They’ve eliminated the trial and error that is not only causing them to miss something, but continually eats into their productivity and time.

Having a system for what you do gives you confidence.

Too many business owners lie awake at night wondering…

“Where will my next customer come from?”

“Will I still be in business a year or two from now?”

“How long can I keep up this hectic pace?”

“How will the economy affect me?”

And on and on.

But having a system in place quiets those concerns.

For example, putting a system in place that reliably and predictably attracts your ideal customers, clients, or patients means you never have to worry about where your next customer will come from.

If you have another system to sell to those customers, then you can reliably predict your income each month too.

Systems save you time. By using proven systems over and over again you can get more done in less time.

Systems allow you to scale and expand your business. For example, McDonald’s used systems to grow their business to the biggest restaurant chain in the world.

If you want less worry and stress…if you want more predictable results and income… if you want reliable income, then you must use systems in your business.

Right now you can get a system for creating and launching your own product with no list, and no product yet created.  If this seems too good to be true…it’s not…period.  Check out this video now in order to see what I’m talking about and pay particular attention to the strategy called the “seed launch.”   It’s been a game-changer for many, and it could be for you too, if you watch this video.  NOTE!!!  THIS WILL ONLY BE AVAILABLE UNTIL FRIDAY AT MIDNIGHT SO DON’T DELAY!  Click here now to get access to Jeff Walker’s Product Launch Formula before it disappears at Midnight on Friday.   

How To Take Total Control Of Your Business

By: Mike Stodola on: November 18th, 2014 1 Comment

“It’s just easier if I do it myself.”

That’s a phrase I hear small business owners and entrepreneurs say—and while I understand, sometimes it can hold you back from growing your business.

What you are essentially saying is you don’t trust anyone but you to do the job right. Great for your ego perhaps, but not so great when it comes to the efficiency of your team.

In this the two minute video below, Dan Kennedy talks about his recommendation for how to create highly productive teams in your business.

Click here to save your spot now.

And I’d like to tell you a story about why this is so important—and a bit about how we do it here at GKIC.

To demonstrate, let me tell you about something that happened earlier in the fall.

We were running a promotion that wasn’t doing as well as we’d projected.

I had a few choices…

  • Let the promotion run its course and hope for the best;
  • Scramble to redo everything myself while mumbling under my breath about my team; or
  • Brainstorm with the team and execute adjustments together to improve the outcome.

Because I have a highly productive team I can count on—I was able to do number three. When we came together we realized we had missed some key elements and were able to correct our course.

There was no finger pointing. No one was afraid to ask a difficult question or share an idea. And everyone was willing to put in the extra effort to pull some things together last minute to get the job done and done right.

But let’s face it. Business isn’t always that way. Staff doesn’t always cooperate like that which means you end up putting out fires and doing more than you should because someone dropped the ball somewhere.

More often than not, you wouldn’t be able to make an adjustment midway because there’s just too much happening—too many fires to extinguish—too many frustrations you are dealing with.

Am I right?

There can be a ton of waste when it comes to managing staff and team members.

If you are like most businesses, there is always a lot in motion. You need to be able to count on your team members to be dependable and do the right thing, the right way. When your customers interact with someone from your team, you want them to feel good about that interaction. Happy even. And you want your staff to represent you as an ambassador of your company.

There are a couple of things we’ve done at GKIC which have helped tremendously

  • Use systems to manage employees. Here at GKIC, we often talk about using systems for attracting customers, money-making, marketing, sales, and so on. So it probably isn’t a huge surprise that we have systems in place to manage our team too.

Systems allow us to get our team members to function at a high level while getting things done consistently right. This means the leaders of GKIC are able to focus on innovation and improvements rather than fighting fires.

  • Open communication. Like every business, things don’t always go right. Mistakes are made, a campaign doesn’t go right, or a problem arises.

In general, there are typically a couple of ways these are handled in business. One way is to reprimand and hold people accountable. The second way is to be transparent about the mistake and encourage your employees to brainstorm ways to improve things the next time (or ideally, correct a situation immediately.)

We want our team to communicate openly –even when it’s difficult, because it is through this open communication of asking questions and raising issues that we get better at what we do. Which ultimately means we deliver something better to our customers and get better results.

Putting systems in place for managing, training, and supervising your team will make your business run more smoothly—giving you more freedom to work on your business or do things you enjoy. It makes life easier.

And when you find ways to work with your staff and team instead of having them live in fear of making a mistake, you’ll get far more wins. Plus they will come to you with ideas instead of just doing their job to collect a paycheck. This results in better promotions, new product ideas, and more profits.

If you’d like to discover a better way to train, coach, manage and supervise people so your staff and team do their jobs right and make your customers enthusiastically happy, then I have some good news for you.

On November 20th, Keith Lee, who created the model we follow at GKIC is holding a FREE LIVEcast: “Proven Secrets to Creating Highly Productive Teams: How to Manage Your Team in One Hour a Week”

Keith’s system has been validated in many GKIC businesses as well.

During this Livecast, you’ll discover: How to take TOTAL Control of your business and your life with Step-By-Step, Easy to Implement Systems.

You’ll discover the types of systems you need in your business and how to borrow from others (use what Keith has created) to quickly and easily implement them in your business.

Click here and register for this FREE LIVECAST Now.

Five Success Tips & Strategies From Info-SUMMIT

By: Dave Dee on: November 12th, 2014 2 Comments

“If you went to Vegas and stood at a slot machine and every time you put $5 in, it spit $20 back out, how long would you stand at that slot machine?”

That was one of my favorite images from this past weekend at Info-SUMMIT 2014 and it was a good description of the kind of tips, systems, and tools that were delivered there. Tips that when implemented will pay you big dividends…reliably and consistently.

If you weren’t there, you definitely missed out. And while I obviously can’t cram three days of material (five days if you count the pre-day event with Dan Kennedy and the Traffic 2.0 Bonus day), I can give you some highlights and big pieces of advice that were handed out.

  • “If you’re only in one medium, you’re an idiot.” Even though he’s a really nice guy, Brian Kurtz of Boardroom, one of the giants and established leaders of state-of-the art direct marketing, announced this to the packed room. Brian says if you are only doing one kind of advertising, you risk being shut down. You need to be doing multi-channel marketing, according to Brian, and because there is a lot less clutter in your offline mailbox, if you aren’t using direct mail, it’s an excellent channel to add.

During his state of the union address, Dan Kennedy warned about the trends in the industry, and how the rules keep changing especially when it comes to Google. There are things happening that if you rely on online only it could spell big trouble for you.

  • “Model what works, then be creative.” Russell Brunson who started his first online company while in college and within a year of graduation had sold over a million dollars gave this advice.

But he wasn’t alone.

Multiple speakers made the case for starting with the results you want and reverse engineering how to get them.

In Dr. Dustin Burleson’s presentation of “The Right Prescription for Info-Business Success” where he shared 12 things working extremely well in his business, he said most people do it backwards. They start with their thoughts and emotions when what you really need to start with is the results you want and then look at what actions you need to take to get those results. In other words, look at who is successful and what is working, then model that in your business.

  • “Content is NOT king. Emotional bonds are king.” I think Dan Kennedy shocked some people when they heard him say the first part of this during his presentation, “What Would Walt Do? The 17 Success Principles of Walt Disney.” Dan says you can’t protect content, so don’t try to be like someone else, be you. He says your customers should know your back story, philosophy and what you are about.

Our celebrity guest speaker, Peter Guber echoed this sentiment in his talk about “Telling Purposeful Stories for Business Success.” Peter says that it’s how you interact and capture your audience’s emotion that makes them want to connect with you.

During his presentation, “List Hacks: Unique Ways to Add 1,000 People A Day To Your List Or More (Without Spending A Fortune On Ads),” Russell Brunson also talked about the importance of creating an emotional bond with your prospects and clients. He took us through the elements of building an attractive character, how to get people to identify with you, and some story lines you could use. (These—along with other tips from Info-SUMMIT—are listed on our Facebook Page here.) Russell also revealed that the way he learned to develop his character was from Dan Kennedy’s Personality in Copy when Russell said, “If you don’t own Personality In Copy, you’re crazy.”

  • “Over delivering must be our mantra.” This is what Brian Kurtz said during his presentation, “Light Bulb Moments from 33 Years in the Trenches of Direct Marketing.” And Dan Kennedy asked the question, “What are you doing to reinvest in your customer?” You should always be investing more in your customers than anything else.

Robin Robins says using strategic partnerships and sponsors helps her to be able to do just that. By over-delivering and using sponsors to help you with this, you can cut down marketplace clutter and marketing incest while creating more loyal customers and cutting down your costs at the same time.

  • “You don’t need a catastrophe to tell you that you have something to share with the world.”

After describing (during his presentation of How to Create and Promote the 12 most Lucrative Information Products and Programs) his near death experience that became his ‘wake-up call’ Brendon Burchard laid the above gem on the audience.

While it isn’t uncommon to hear a speaker reveal a bad experience that drove them to build the business and life of their dreams, Brendon so aptly pointed out that you don’t need something bad to happen to you to get started creating your dream business and life. Don’t wait to make your business what you want. Do it now.

Take these five pieces of advice to heart and put them into action and you can’t help but grow your business.

NOTE: If you want to grow your business—and your net profits and personal income by leaps and bounds, then you need to learn what works and apply what you learn. Everything you need to implement a successful model in your business awaits you at Fast Implementation Bootcamp which takes place in Atlanta, GA on December 4-5, 2014.

In two days’ time, you’ll walk away with a fully-loaded marketing campaign created and ready to send the minute you return home. Instead of struggling by yourself to create the perfect campaign, you’ll also have a marketing coach there to help you make sure you’ve got it right.

The best part is that as a GKIC member you can get this coaching for zilch, zero, nada. That’s right, GKIC is doing an exclusive Boot camp for you completely free of charge.

To learn more about the next bootcamp go to http://gkic.com/bootcamp

Discover 10 Customer-Getting, Sales-Boosting Tactics You Never New Existed

By: Dan Kennedy on: October 23rd, 2014 1 Comment

There’s a certain mindset in direct response marketing folks.  We are very results oriented.  We find it very difficult to just go out for a drive or go to the mall just to hang out and browse – we want a definite destination and at least an estimated time of arrival and we go to the mall to find and buy something.

Most direct response marketers can’t watch a sports telecast unless they’ve wagered on the game nor play golf, cards or cribbage but for money.  In short we want to KNOW if we have won.  We want to KNOW if we have accomplished an aim.

While this tendency gets in the way of a friendly game night, it is extremely useful in avoiding the vagueness the permeates most small business owners marketing strategies.   The chief way we avoid this vagueness is through strict adherence to a set of proven, money-making rules.

There are 10 customer-getting, sales-boosting tactics that if you LIVE by them, you can find success in your small business and your marketing activities.

1.  There will always be an offer or offers
2.  There will be a reason to respond right now
3.  You will give clear instructions
4.  There will be tracking, measurement and accountability
5.  Any brand building that occurs will be a happy by-product of your marketing
6.  There will be follow-up
7.  There will be strong copy
8.  It will look like “mail order” advertising
9.  Results rule.  PERIOD.
10. You will be a tough minded disciplinarian and put your business on a strict direct marketing diet

In my book No B.S. Direct Marketing I tackle each rule in depth.  I once wrote an entire book on breaking the rules and generally speaking I think rules are for other, ordinary mortals-certainly not for me, and not for you, either, if you are a true entrepreneur.  So you’ll chafe at rules here just as I would.  However, when you are attempting to undo bad habits and replace them with new ones, some hard-and-fast rules are necessary, temporarily.

Once you fully understand these and have lived with them for a reasonable length of time, then feel free to experiment if you wish.  But get good at coloring inside the lines before ignoring them altogether.

Looking for more insider tips to successful marketing?  Sign up today for a FREE two-membership to the No B.S. Marketing Letter and you’ll also receive $633.91 in money-making marketing strategies sent to your door.  Click here now.

In my book, No B.S. Direct Marketing, (which retails for $12.35 plus shipping and handling at bookstores across the country) you not only discover the details of each of these ten money-making rules in great depth but also…

…Discover the four brain dead direct marketing mistakes that almost all businesses make (this could be costing you thousands without even knowing it).

…Use the proven power of the “results triangle” to ensure that every single campaign you put together is a big winner – a BLUEPRINT that literally switches you from hit-and-miss to a system that irresistibly attracts a steady stream of buyers.

…Go behind the scenes and cash in on the undisclosed, off-the-record strategies of today’s top DIY marketers.

…Send referrals through the roof with a simple technique that will have your customers begging to send you their friends and family.

…And much, much more besides!

And right now GKIC is making this available to you for free.  We’ll almost free I suppose since all we’re asking you is to contribute to the shipping and handling by chipping in $4.95.  Click here to get your free copy now.

Four Questions The Book Of The Month Club Founder Used To Strengthen His Marketing

By: Dan Kennedy on: October 22nd, 2014 4 Comments

Direct Response Advertising Executive Maxwell Sackheim was a creative thinker that challenged every ad to ensure he would get the best results possible.

His success is a significant example of what can be generated when you build on your successes and strive to make your ads the best they can be.

Max was a founder of the Book-of-the-Month Club, the nation’s first direct-mail book club.

Book-of-the-Month Club, which offered a new book to members each month, originated from a product Max and his partner Harry Scherman developed called the Little Leather Library.  The first prototype was originally bound in real leather and included with Whitman’s Chocolates, then later sold for a dime a volume at Woolworth’s Department Store.

Advertised in national magazines and available through mail order, the Little Leather Library offered a set of 30 imitation leather-bound books at a price of $2.98.

Woolworth’s sold a million books per year. Using the words, “SEND NO MONEY!” in the headline, between 35 and 40 million volumes were sold by mail.

Max also wrote the famous headline “Do you make these mistakes in English?” for Sherman Cody’s mail order English course. The ad ran for 40 years.

Yes, getting your copy right can produce results like that. So it’s worth your time to work at it. Testing, word choice, and challenging yourself to come up with better or different offers can make HUGE differences.

For example, when Max and his partners first formed the Book-of-the-Month Club the business wasn’t doing very well. There were lots of returns and cancellations.

So they created a new plan called the “negative option plan.” At the time this had never been done. Subscribers were automatically billed for the next book unless they affirmatively declined the book by sending a reply to the company by the deadline.

Many companies since have built multi-million dollar fortunes on this idea alone.

What impact would this have had if Max and his partners had not taken the time to think this through?

When creating an ad, Max used the following four tough, good questions…ask these every time you prepare an ad, letter, brochure, etc.:

“#1- Why should anyone read or listen to it?

#2 – Why should anyone believe it?

#3—Why should anyone do anything about it?

#4—Why should it be acted upon immediately?”

Imagine how many times cub copywriters must have left Max’s office, tail between their legs, draft crumpled in hand, after being dared to justify their work with answers to these four questions.  And imagine how much advertising fails simply because it is never challenged with these four questions.

Hopefully the first one is partly answered by the fact that you are target marketing and have crafted a message of strong and specific interest to the prospects you have carefully selected to receive it.

But even beyond this message-to-market-match, you must still earn the recipient’s attention by being able to clearly and quickly enunciate an exciting promise or a provocative challenge or by arousing intense curiosity—or some combination thereof. You dare not assume that because you are sending a letter about golf to known golfers that it will be read. You must provide a reason over and above the affinity to compel readership.

Is your advertising failing more than you think it should? Bad advertising wastes precious marketing dollars. Get our FREE Report on “The 7 Key Questions Every Copywriter You Hire MUST Be Able to Answer To Write Killer Direct Response Copy and Create Marketing Campaigns That Will Outsell The Pants Off Your Competition!”.

Four steps to discover if you should be paid for something you are giving away FREE

By: Dave Dee on: October 17th, 2014 2 Comments

 “Chances are you are giving away a potential information product for free when people would gladly give you money for it.” –Dan Kennedy

Recently, I came across a rant by a well-respected, knowledgeable, and experienced professional marketer.

He was upset because people kept asking (and expecting) him to answer questions for free. When he suggested they purchase his book which contained the answers they were asking, some were offended.

He made the point that we pay for dental work, dry-cleaning, car repairs and so on, so why should his advice be any different?

He has a point.

If you go to the dentist because your gums are sore, you don’t expect the dentist to diagnose your problem for free.

If your automobile is making a funny sound, you don’t expect your mechanic to fix it for free.

If you want to remodel your kitchen, but don’t know how to do it, you don’t buy the materials and expect a contractor to come in and show you how to do it for free.

If your goal is to earn a college degree, you don’t expect to be given free tuition to gain that knowledge.

His rant was met with overwhelming support. People responded by commenting that those who want the answers for free… aren’t serious about their business … feel entitlement… and are demonstrating “employee behavior” where employees expect to be spoon-fed.  Plus on top of all that, they don’t value the information because they paid nothing for it.

There were dozens of comments. The list of people in support of paying for information that contained knowledgeable answers was long and resolute. One person made the point, “Nobody works for free.” Even when voluntary, there is usually the expectation that there will be some sort of remuneration on the back end.

So the question I have for you today is: Are you giving away answers—information—when people would (and should) gladly pay you for it?

Here are four steps to find out.

Step One: Do some easy research. Start by thinking about what people ask you or what advice you continually repeat. If you aren’t asked these questions, but suspect you have a good idea, then ask people to help identify their frustrations to see if you might have a solution for them. Below are three categories to get you started:

  • Solutions to daily frustrations in your market. Do you hear people in your field complain about things that drive them crazy for which you have an answer?

For example, do they have employee problems, a lack of customers, problems satisfying customers’ orders, problems finding good suppliers, companies luring their customers with low prices or false information? If you find yourself answering any of these questions then you may have information people want and will pay you for it.

  • Solutions to frustrations for hobbyists. People who are passionate about a hobby…golfing, cooking, knitting, gardening, traveling, playing an instrument, etc.…want ways to do these things better. They take pride in improving or want ways to enjoy their hobby more.

For example, a surefire way to stop slicing the ball when playing golf or an easy way to get rid of pests in your vegetable garden or seven sweaters you can knit in a day. Can you see how all of these would rid a hobbyist of a frustration therefore making the hobby more enjoyable?

  • Advice you repeat again and again and again. Do you have advice that you continually repeat? Such as parenting advice or how all six of your kids got through college without any debt?

If there is something you repeat to friends, family, or at functions and parties, it might be something people would pay to receive.

Step two: Investigate the market. Once you have an idea, find out more about the market. How large is it? How many potential customers do you have regionally or in each state? Are there multiple publications already being sold in that market? Are there specialties or sub-niches in this market? By investigating the market you may find there isn’t as much demand as you thought or vice-versa!

Step three: Look at history. Take a look at who else has tried to sell something to this market. Were they successful? Have other information marketers offered products to this market in the past two or three years? Are they still in business?

What about vendors that are not marketing information products but that promote themselves within this market? This is not only valuable to see what has been successful (or if it’s been successful) but can also help you identify potential partnerships.

Step four: Research competitors. Spend time researching potential competitors. Look at their websites. Read magazines that talk about them. Look for trends, economic factors, new ideas, technology or information that might impact or affect your target market.

The chances are good that you are giving away information free—right now—when you could be making money from it.

Isn’t it time you started being compensated for your knowledge and efforts?

If you want to know if you have a marketable information product, use these steps to find out before creating your information product. It will save you loads of time and money and help you discover whether or not you have a product people want. Plus you’ll find out what has worked and what hasn’t so you can avoid repeating the mistakes others have made.

**NOTE** Having and actual marketing plan that you KNOW works removes all stress, puts money in your bank account and most importantly frees you up to actually work on what really makes you money, or better yet, frees you up to do something other than work!

Dave Dee is doing a free training you can watch right now that answers the question…How do I get more customers, clients and patients?  What does marketing look like for a small business?  How do I get my business started?

To join this free webinar simply click here now and reserve your spot and start enjoying the freedom, peace-of-mind, and PROFITS that a real marketing plan gives you, virtually immediately.

Programming for Success

By: Lee Milteer on: September 23rd, 2014 3 Comments

Over the years I’ve had many people ask me about being best friends with Dan Kennedy. They want to know what the common denominator is that makes us friends. The truth is we are both very introspective. We enjoy analyzing what makes things work and why things don’t work.   Dan and I strongly believe that the quality of your mindset and beliefs determine how successful you will become in the entrepreneurial world. If you don’t have a good inner game, your outer game is going to be below average. Sadly, most entrepreneurs do not recognize the important fact that they must value their minds as their most important asset in creating wealth and happiness.

Ralph Waldo Emerson declared that “The ancestor of every action is thought.” Napoleon Hill of the famous book, Think and Grow Rich said that “You have absolute control over but one thing—your thoughts. This divine prerogative is the sole means by which you may control your destiny.  If you fail to control your mind, you will control nothing else.  Your mind is your spiritual estate.  What you hold in your mind today will shape your experiences of tomorrow.”

The bottom line for us as self-employed entrepreneurs and business owners is that the sole means by which you may control your destiny is through your thinking processes. A very easy way for you to begin using your power to create the future you want is to simply think of your mind as your personal computer. It has two distinct parts that are under your control: the conscious mind, the part of your mind that is rational, knows right from wrong, directs your thoughts and makes decisions; and then there is the subconscious mind, a huge memory bank that records everything that you have ever heard, read, seen, or told yourself.  Your subconscious mind records every thought that goes through your conscious mind through all of the five senses. These thoughts are then classified and recorded so they can be recalled through memory.

Your subconscious mind doesn’t know right from wrong; it simply receives and files thoughts. It does exactly what the conscious mind tells it to do.  According to scientists, your subconscious mind will hold more information than all the libraries in the entire world put together. Your power to be whatever you want starts with your desire and commitment. Program new information into your computer that makes you feel good about yourself, and allows you to use your potential. New beliefs created from your new thoughts will enable you to stay motivated to do whatever it takes to reach your goals or dreams.

As the most important organ in the body and a highly sophisticated memory bank, the mind works upon the information and data you feed into it everyday; and, with it, creates the reality of your life. That’s why it’s so important to carefully consider the kind of information you feed your mind.  Everything you think — true or false, good or bad — goes from the conscious mind and imprints on the subconscious mind. That information is translated into a picture. So, whatever information is programmed into your subconscious mind about your abilities, your potential, and your worth, is what you believe to be true and becomes your self-image. Too often, you don’t see your real talents and skills; you simply see the information that has been programmed into your computer from outside sources and your outdated thoughts (whether it’s beneficial or detrimental to you). And your self-image — whether real or illusionary — is a foundation upon which your entire future is built. You will simply act out the type of person you conceive yourself to be, based upon your own beliefs about yourself.

It’s no wonder that some of us fail at new ventures before we even start.  Unless we take charge of the caliber of information that goes into our computer and change our inner pictures, we will be saddled with an outdated self-image and a comfort zone that will not allow us to become motivated to make our dreams come true.  In the words of Dr. Maxwell Maltz, in his famous book, Psycho-Cybernetics, “The self-image sets the boundaries of individual accomplishment.  It defines what you can and cannot do.  Expand the self-image and you expand the areas of the possible.”  The development of a positive, realistic self-image will imbue your life with new capabilities, new talents, and literally turn a life of constant failure into one of repeated success.  Decide today to no longer be a victim of the past. Consciously decide to change old, negative programs and give yourself a new lease on life.  You can do that by maintaining constant awareness about your daily thoughts.

You’ve heard the old saying that people teach what they most need to learn. This has been particularly true in my life. As a child, I had a very poor self-image. Although my “inner voice” kept affirming that I had something important to offer to the world, my environment did nothing to reinforce it. It wasn’t until I decided to take charge of my destiny and change my life that I really started seeking help. I read every book and listened to every educational audio program I could find on self-image and personal empowerment, and gradually over the years, gained the courage and resources to revamp the negative picture of myself. Today, I know that this was one of the most critical decisions in my life. Without changing my self-image, I could never have created a better life for myself doing what I really love to do, speaking, coaching and writing.  I would have simply continued without using my inborn talents, and most likely would have ended up an unfulfilled person.  Sadly this is the story most people will live in their lives.  They will look for the quick fix and not do the necessary inner game work that has to be done to sincerely create long term success and wealth. As I say in my book: Success is an Inside Job “No matter how great your ability, how large your genius, or how extensive your education, your achievement will never rise higher than the confidence you have in yourself.”

When you consider the brain as a computer, you can act only in a manner that will match the pictures of who you think you are and what you think you can do. The great news is that you have the power today to reprogram yourself with new, empowering information that will change your life for the good forever.

If you’re dealing with challenges with your sales mindset, marketing strategies, or personal blocks, PLEASE stop trying to do this all alone. Join the Peak Performers-Implementation Coaching program. This exclusive Coaching Program is focused on Performance, Productivity, Right THINKING, wealth building, Entrepreneurial Marketing, Masterminding, and Implementation Strategies.  Go to www.gkic.com/coaching to find out more about it today. See video of GKIC members who have benefited from Peak Performers to upgrade their lifestyle, make more money, and jump ahead of their competition.  Truth is where are you going to find the RIGHT PEOPLE to hang out with who will assist you with no jealousy to move to the next level of success and you actually LIKE them?