Archive for the ‘Holidays’ Category


One Of The Best Success Parables Ever Crafted…

By: Dan Kennedy on: December 5th, 2013 9 Comments

Every year about this time, as I bump into Santa in a shopping mall, I think about motivational speaker Glenn Turner’s Santa Claus story.

It’s one of the best success parables ever crafted.

While it’s told much more artfully than I can hope to  summarize here, you’ll be able to get the gist.

Turner talks about being a boy in a very poor family, and each year asking Santa for whatever his cousins (in a much better off family) asked for.

One year they both asked for a pony. They got a pony and he got hand-me-down clothes and apples. The next year, thinking he must have done something wrong the year before, he carefully copied his cousin’s letter to Santa word for word, asking politely for a bicycle. His cousins got bikes and he got hand-me-down clothes.

Then he tells of going out behind the barn, with tear-filled eyes, but a rage-closed fist raised to the sky as he said, “Okay Santa, if that’s the way you want to play it.” And then he says he set about being his own Santa Claus.

Hopefully the points are obvious: most people childishly rely on others to give, to appoint, to authorize, to promote, to grant permission, to set their life agendas for them.

Only comparatively few accept full and total responsibility to be their own Santas and grant their own requests. In other words, they take matters into their own hands.

There isn’t any fat guy in a red suit coming down your chimney to bring you that Mercedes you’re lusting after or that fat retirement account that’ll guarantee your security or that independence you’ve been dreaming about.

However, a guy with mostly white hair wearing a No B.S. sweatshirt and his master elves arrive each week with a sack full of strategies, examples, and information you could use to get pretty much anything you want that money will buy…

If you are interested in becoming your own Santa this year, here’s what I recommend you do:

1)      Examine all of your marketing. This might seem a bit obvious, however, each year small business owners repeat the same type of advertising, hoping for different results but getting the same miserable results as the year before.

Review every marketing campaign. Track results. And determine what’s working, what isn’t and what is working but could work better. Here’s the tricky part. Just because you tried something and it didn’t work, doesn’t mean the media doesn’t work. It might just mean your approach didn’t work.

2)      Invest in making yourself a better marketer. Schedule time to study marketing every day.

The top GKIC members carve out time each month to comb through their No B.S. Newsletter—considering it a mini seminar delivered by mail. They invest in coming to GKIC events because they know their return on investment will be far more than what they pay to go…in both time and money.

If you have a stack of unread materials, set aside time to read and study them. Pick at least one thing out of your No B.S. Newsletter to implement in your business each month. Even implementing just one thing can have a huge impact.

Attending events can also provide a superior catalyst for success.

3)      Emulate the right people. The key to success in ANY business is to study and learn what top marketers do to make money from their marketing…and then implement that in your business.

Being a top expert in your niche doesn’t guarantee success. In fact, I can give you a list of many experts who have failed in business. Most often it’s not because you’re not good enough at what you do, it’s because you’re not good enough at marketing what you do. Couple that with copying people who are the best at the “thing” they do, but aren’t the best at marketing, and you are setting yourself up to fail.

So what’s it going to be… are you waiting for Santa….or are you your own Santa?

NOTE: It used to be that the day after Thanksgiving was the start of the holiday season…making the Friday after Thanksgiving a really special day. Here in Cleveland, it seemed that everybody in the area would trek to downtown for the arrival of Santa at one department store and the tree lighting on Public Square. Not one hint of Christmas decorations was seen anywhere. Then magically it all appeared overnight. It was really something special.

Here at GKIC we still strive for “special” and “events.” Coming up in March, there is the giant Moneymaking SuperConference event. We invest months of planning in order to make each truly special for those who attend. Something you just can’t miss. By now you should have received your invitation to SuperConference and registered.

If not, you still have time to get all the information so you can be your own Santa…plus if you act now, you still have time to get the deepest discount and best deal you’ll be offered.

Find out and click here or go to www.gkic.com/sc2014

Six things you can do to have more freedom in your business and life

By: Dave Dee on: September 6th, 2013 1 Comment

On September 12, 2013, the US will celebrate their inaugural “Freedom Day USA.”

A national event initiated by Dr. Robert Martino, a dentist from West Virginia, the idea is to provide products and services at no charge to active military and veterans as the largest “thank you” movement for the sacrifices they make in the defense of our freedom and way of life.

The organizers of the event are asking businesses to donate something at no charge to military and their families for one day only and advertise this to the military. Suggestions range from a free massage, free meal, free oil change to a free motivational or educational seminar or concert to free teeth cleanings. (You can visit FreedomDayUSA.org if you’d like to participate.)

The ability to start and operate your own business…and affect your economic freedom is one of the many freedoms our military protects.  That this is just one of the things they fight for got me thinking how freedom means many different things to different people.

What does freedom mean to you?

Here are a few answers I received from business owners:

  • Freedom of lifestyle—to be able to travel or be away when I want to and at home with my family when I want to.
  • Independence from a boss breathing down my neck and controlling what I do.
  • Liberation from “3:00 AM night sweats” worrying about having enough clients or money.
  • Creating income even when I’m not working so I can take a month off if I want.

Regardless of your definition of freedom, the fact is that we do have the freedom to make choices and take actions to make our lives the way we want it to be—something many people don’t have. Today I want to give you six things you can do to have more freedom in your business and life.

  1. Replace manual labor by leveraging what you know. Whether you are selling products or services, you get paid by what you produce. Create products that leverage what you know so you can create a product once and be done. This not only replaces the manual labor of having to physically repeat what you are doing, but it eliminates the hassles and liabilities that come with hiring employees to increase production or training staff to handle client overflow.
  2. Make yourself an obvious expert. Books, e-books, webinars, tele-seminars, video series, speaking are all examples of methods you can use to position yourself as the expert. People who buy these information products are much more likely to hire you to perform services than any other customer you market to. That’s because having your own published information makes you the obvious expert.
  3. Make it easy for people to buy your products. Set up your business so that people can purchase products from you 24/7 without interaction from you. One of the advantages of having your business set up this way is that you never have to speak to buyers if you don’t want to. This frees up your time to do other things such as spending time with your family and friends or travelling the world.
  4. Streamline your operation. You’ve heard Dan Kennedy talk about the issues he had with employees. And we’ve even invited speakers to talk to you about how to hire and manage employees. But the truth is, employees can cause “night sweats” and issues whether it’s from quitting and taking your customers with them or problems with inconsistency in delivery.

    Designing your business to operate with only as many employees as necessary will help you gain freedom. Automation when possible is another way to eliminate hassles and streamline your business. For example, a great source of automation for GKIC has been to use Infusionsoft.

    You might also follow the lead of business owners like coach for women entrepreneurs Ali Brown who has five virtual employees that work from their own homes. This eliminates the costs associated with having an office and doesn’t require you to work set hours.

  5. If you’re just starting out, choose a business which only requires a small investment. Fancy offices, furniture, multiple computers, special licenses or a special education, franchise fees, etc. can all cost a lot of money. Choose a business that has high profit potential, but doesn’t require a lot of money to get started. For example, Gene Kelly was a law enforcement officer turned salesman turned manufacturing company business owner who ended up dead broke. He created a template with instructions on how to turn junk into something you want. He then placed a small ad to sell it in a trade magazine. That few hundred dollars to run the ad and create the inexpensive information product turned into over $1 million dollars.

    A business which can be operated from your home will also cut down on expenses, plus the convenience can create a lot of independence since you can work from anywhere—even if you are traveling the world.

  6. Identify a “starving crowd.” Too many business owners create products or services first and then try to locate customers who want their product or service. Marketing extraordinaire Gary Halbert once told a roomful of people, “I could operate a super successful restaurant if I had only one thing.” After participants guessed things like a great location, the best menu, low prices, a great sales letter… Gary said the only thing he’d need was “a starving crowd.” Do market research to find a market of “starving people” who need your help, are frustrated and looking for a solution and desperately need what you have to offer.

Take an active role in securing more freedom for yourself by putting as many of these methods into your business plan as possible.  When you do, you’ll eliminate worry, reduce your costs both in time and money, and make more money than you thought possible while allowing you the independence to work when and where you choose.

What’s HOT at GKIC: In the spirit of offering something free, we are offering a FREE REPLAY of the video training Dave Dee did yesterday that will show you how to take the talents you already have and set up a business model that incorporates all of the freedom methods in today’s post so that you can earn automatic income and liberate your lifestyle.

Some have asked what we are selling at the end of this video. The answer is nothing. This is free, valuable training that contains ALL content and NO selling. Get the replay FREE replay here…Click Here Now.

How To Make More Money On Memorial Day (Or Any Holiday)

By: Darcy Juarez on: May 24th, 2013 1 Comment

What are you doing for the holiday weekend?

This weekend is Memorial Day weekend in the U.S. Swimming Pools open. Parades take place. People barbecue. Oh yeah, and there are summer sales.

Memorial Day weekend is the biggest sales event time of year until November’s Black Friday and Cyber Monday. Last year, retailers for clothes, appliances and cars offered significant discounts and it looks to be the case this year too.

Tying holidays to your marketing campaigns—especially a big holiday weekend like Memorial Day is a reliable, formulaic and effective way to stand out in a crowded marketplace and stimulate consumers to take action.

As a small business marketer, you can use holidays to keep your marketing interesting, boost your response, and even create better relationship with your clients, customers and patients. Here’s how:

1)      Enter the conversation already going on. What are people talking about around the water cooler this week? They are talking about their plans for the holiday weekend. When you use holidays as part of your marketing campaign, you use one of the most famous copywriting principles from Robert Collier of entering the conversation ALREADY currently occurring in your prospects’ or customers’ minds.

Grab your calendar and look for the holidays you know your customers will be talking about—then plan promotions around them.

2)      Create or strengthen your bond with your customers. When you have something in common with your customers, certain holidays can help nurture a stronger relationship with your prospects and customers.

Are you particularly patriotic or do you have a tie with the military you want your customers to know about? Choose holidays that will reflect that—such as Veteran’s Day, Independence Day and National Pearl Harbor Remembrance Day.

Or have you noticed an affinity to Star Trek and a lot of Star Trek fans in your target market? You might try a promotion around “Captain Picard Day” or “First Contact Day” (a holiday celebrated to honor the flight of the Phoenix and First Contact with the Vulcans on April 5, 2063.)

Causes are another connection and there are holidays built around these as well. For example, May is ALS (Amyotrophic Lateral Sclerosis or Lou Gehrig’s Disease) Awareness Month and Brain Tumor Awareness Month.

The idea here is to pick a holiday topic, even if it’s unknown, that will spark their interest because it’s a topic or cause they are interested in. There are holidays for almost anything you can think of, so the more you know about your customers, the more you can find holidays that will match their interests.

3)      Keep them interested. You’ve heard it said many times that people want to be entertained. Holidays can keep people interested and entertained.

GKIC member, Dr. Bergh shared in our July 2012 Swipe & Deploy File how he uses holidays for a highly successful referral program that sparked a 300% increase when he changed to using holidays which made his program more interesting. It’s something that keeps his clients excited and wondering what he will do next. Certain holidays have been so popular that his clients look forward to, and anticipate their return.  [Swipe & Deploy Files are included with every No B.S. Newsletter and showcase proven marketing pieces or campaigns for GKIC members to quickly, easily and “legally steal” to use in their own marketing. To receive the No B.S. Newsletter plus $633.91 worth of money-making information, click here.

One way to keep people entertained is to pick official (not made up) unknown holidays that are silly, bizarre, strange, or wacky such as International Audit Month, No Pants Day, National Dog Bite Prevention Week, or Lumpy Rug Day.

4)      Increase your revenue. It stands to reason if you can get more people to pay attention to, open and read your marketing, you’ll have more people come through your door, order your products, use your services and/or respond to your offer.

In our Ultimate Holiday Promotion Swipe File, we show real holiday promotions from business after business boasting impressive response. For instance, Ed Rush used holiday promotions to increase the number of people attending GKIC chapter meetings. He tripled his response immediately. Brett Fogle of Options University used a holiday promotion to more than double response, producing over $237,000 in revenue from a two-week promotion. Here’s something important to note about Brett’s promotion. He used the exact same sales letter and its offer a number of other times, without the holiday theme.  With the holiday theme, it more than doubled the number of registrations over his previous record.

Whenever you need an immediate boost in response, try choosing a holiday from one of the free websites that offers lists of them (brownielocks.com is one you can try), put together a quick campaign, and watch your results pour in.

NOTE:  If you’re looking for the quickest and easiest way to put together an effective holiday campaign that will skyrocket your response, check out the Ultimate Holiday Promotion Swipe File. You’ll be able to tap into proven marketing ideas and immediately create fun, exciting and money-making holiday promotions when you swipe and deploy from the dozens of real examples included.

Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

 

8 Steps To Making More Money in 2013!

By: Dave Dee on: January 3rd, 2013 4 Comments

The end of the year and beginning of a new one tends to make one reflect on the year’s successes and failures…

What were your top achievements?

What was your biggest failure?

What had the biggest impact?

And so on…

Instead of focusing on generic achievements, I thought it’d be fun to put a little twist on this year’s achievements by relating them specifically to your marketing successes and failures.

So here’s how to review your 2012 marketing and 8 easy steps to making more money in 2013:

1)   Map out how you did sales-wise throughout the year. Write down your total sales per month for the entire year. Which were your biggest months? Why? For instance, did you hold an event or launch a product that created a spike in sales? This will give you clues of things you might want to be sure and repeat next year.

2)   Which were your three most important marketing initiatives for the year? Why were they important? At GKIC, one of our most important initiatives is membership because without members, we have no one to attend our events, buy our products, etc.

3)   What were your top three marketing campaign results of 2012? Maybe you launched a product that generated twenty percent of your income this year or added a lead generation funnel that has created a new source of qualified leads.

4)   What was your biggest marketing failure this year? What did you learn from it? Marketing is never successful 100% of the time, however when you test things, you can learn to be more successful the next time. Think about your marketing failures and what the biggest lesson was that you learned last year so next year you can do better.

5)   What are three marketing techniques or strategies you used that had the biggest impact on your bottom line? Did you incorporate direct mail? Or add one of the 12 Business Building Strategies or Magnetic Marketing famous 3-step sales letter system? Write down what the strategies were and how they impacted your business.

6)   What are three things you want to achieve with your marketing in 2013? Do you want to get better and more qualified leads? Increase your sales or membership? Be able to charge more with less resistance to price? Create a steady stream of customers, clients or patients that come to you? Shorten your sales cycle? Determine what it is you want to achieve and that will help you define where you should focus your time, money and resources.

7)   What marketing (already in place) would you most like to improve or change? How and why? Sometimes we have marketing in place that needs a tune-up. For example, maybe there is a sales letter or an email sequence that isn’t working as well that could use some freshening up. Or maybe your website needs a tune-up.

8)   Describe what your marketing will be able to do for you in the future. What marketing do you need to get in place or what do you need to do to create that? For example, you might say…

“I want marketing that will attract well-paying customers that love my products and services to me so that I don’t have to chase them.”

or “My marketing will develop customers into raving fans who tell others about my products and services and are willing to pay premium prices without resistance.”

or “My events will fill quickly and easily. And when I launch new products and services I’ll sell a minimum of $500,000.”

The next step would be to figure out what you need to do to make your marketing picture a reality. In the above examples, an integrated lead generation strategy would need to be in place which means you might need to develop a lead magnet. Or you might need to take a course on how to market to the affluent.

Spend a few minutes reviewing your marketing from last year and it’ll be easier to develop a more successful plan for 2013. Plus you’ll find it easier to make decisions about what type of resources you need to get in order to fulfill your marketing goals in the coming year.

NOTE: If you want to be sure to make your marketing better in 2013, consider joining myself and Lee Milteer in the Peak Performers Implementation Coaching group. New this year we are adding ways to find money fast and a marketing hotseat. For more information or to apply, click here.

Happy New Year: What I’ve Learned About Goal-Setting…

By: Dan Kennedy on: January 1st, 2013 No Comments

January is one of the times of year that goal-setting is promoted.

People, especially people involved in business or entrepreneurial endeavors, seem to get the importance of goals and goal-setting. Yet every year, from talking to friends and associates and reading studies, a high percentage will fail to achieve their goals.

There are, of course, all sorts of theories about why this occurs such as the “fear of success” and “fear of failure” arguments or that people didn’t write their goals down, their goals were unrealistic to begin with and so on.

I’ve become a lot less rigid in my thinking about goal-setting as years have passed, and I’ve had more experience at motivating myself and observing how different successful people motivate themselves.

The “rules” most commonly taught about how all goals must be written down on paper in exacting detail, then broken down backwards into bite-sized mini goals are very useful to many people—especially those starting out, but are not necessarily the only right way to go about it.

However, I will say, some process for setting, clarifying and achieving goals is important for two chief reasons:

One, you can’t make good decisions without well-defined goals. In the absence of goals, the mind and body atrophy. Goals provide life force. The absence of goals hastens death.

Personally, I find it easier to write a sales letter that’ll make $50,000 than to get across town through traffic, get dry cleaning done right  or get a room service order right in a hotel.

And a lot of people find it easier to do a big deal than a little one or make a lot of money instead of a little.  This is for a variety of reasons; including the fact that doing the “big thing” is often more interesting, inspiring and exciting. Plus it’s also more likely to captivate interest and secure cooperation from others.

Overall, I think it’s easier to make $250,000 than it is to make $35,000 a year.

People who make $35,000 a year work very, very hard to get that money.  They mostly work at jobs they find uninteresting, don’t like or settle for.  They mostly do a lot of manual labor.

In some cases, they place themselves at considerable risk—like police officers and firefighters (and school teachers).

I think it’s also easier to double a business than it is to increase it by 10%. You just don’t get a lot of creative juices flowing with a small goal.

I’ve also learned that you can accurately predict whether a person’s life is going to be any different a year from today based on how well or how poorly they can clearly and concisely enunciate their goals when challenged.

This is because most mediocrity and unhappiness is directly linked to simply failing to clearly decide what to do.

You’ll find that most people—including many in captain’s chairs, in business and elsewhere—are in a perpetual fog. They see their future like the visually impaired cartoon character Mr. Magoo sees the world around him.  Consequently, if they move forward at all, it must be very cautiously and hesitantly, like groping in the dark.

Earl Nightingale said, “Unless you can say, in one sentence, what your goal is, the chances are good you’ve never clearly defined your goal.”

Clearly express what it is you want. Communicate this to your subconscious mind. Your subconscious mind is like an errand boy with superhuman powers, and when you learn to command your mind in its language, you can give it the most arduous of tasks and let it accomplish them in the most amazing fashion. I try to use this method whenever possible, as it is more effective and much less strenuous than conscious thought or physical labor.

In fact, it has been my experience that the distance in time between a very, very clear, precise, vividly pictured objective communicated to the subconscious mind and its attainment is very short.

May you attain your goals in short fashion in 2013.

Happy New Year!

NOTE: Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

Want An Army Of “Elves” To Promote Your Products?

By: Darcy Juarez on: December 25th, 2012 No Comments

“How does Santa get all those toys made and delivered?”

It’s a question kids have wondered throughout the years.

And with today being Christmas, as kids open their stockings and gifts, it’s a question that will be asked millions of times around the world.

Movies throughout the years have shown their explanation of how it’s done.

In the 2011 movie, Arthur Christmas, Santa’s oldest son Steve runs the command center for Santa, while a younger son, Arthur reads the letters to Santa and makes sure the children’s “orders” are filled. Armies of elves load up the sleigh with presents requested from kids around the world and a team of elves help Santa in an ultra-high tech sleigh, the S-1.

Sort of like being one of the elves, if you don’t want to come up with your own info-product to sell, or aren’t sure what to sell, becoming an affiliate for someone else’s products gives you the opportunity to participate and earn money without having the responsibility of running the operation.

You can find products that complement the products and services you already sell without having to incur the costs or hassle of distribution.

Or you can build your own command center and build an army of affiliates eager to sell your product for you—creating a significant increase to your income.

Here are seven additional reasons to consider adding an affiliate program to your business in 2013:

  1. You eliminate costs associated with selling your own product such as production costs,, order processing, shipping and distribution. Plus there are no licensing fees.
  2. You don’t have to carry inventory.
  3. You don’t have to hire any additional employees.
  4. You can choose from thousands of products and services.
  5. You don’t have to have any experience.
  6. You don’t have to deal with customer complaints.
  7. Often your affiliate provides you with the necessary marketing materials saving you time and money.

On the flip side, if you round up your own army of affiliates to promote your products or services:

  1. You can make money while you sleep. Having affiliates sell your products means you have a team of people selling your product at all hours of the day. Super Affiliate Secrets (now available at 50% off through this series) reveals that the secret to selling millions is to lure the best affiliates and build relationships with them.
  2. You can build an army of affiliates to help sell your products or services—without having to pay anything unless they bring someone to you.
  3. Building an army of affiliates can help you build your list faster.
  4. Affiliate armies can generate massive traffic to your site.
  5. You can create a mass affect and generate huge amounts of cash during launches.

There are two money-making sides to affiliate marketing. Whether you cash in on one side or both, affiliate marketing is one of the easiest ways to rake in six to seven figures per year. In fact, the amount you can earn is only limited by your desire, effort and imagination.

NOTE: Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

Four Strategies To Bring You Six (And Maybe Even Seven) Figures In 2013

By: Dave Dee on: December 24th, 2012 5 Comments

What are your goals for 2013?

I’m betting one of them is to make more money.

Grant it, I’m not going out on a limb here as I don’t think I’ve ever met an entrepreneur whose goal was to make less money than they did the year before.

Of course, this year getting customers, selling at decent profits and holding onto income will present new challenges.

Tax increases, regulatory fees and full-time jobs being converted to part-time jobs threaten to dampen or eliminate untold amounts of consumer spending.

This means new strategies, more appealing offers, and targeted compelling copy will be crucial to reach your monetary goals.

Today I’m going to give you four strategies that can add an extra $100,000 or more (I’ve seen businesses add $1 million or more using these.)

Add speaking to your business plan: Last Thursday, Dan wrote about the importance of gaining knowledge. No matter what your business, you know about something that others don’t. You can easily earn $5,000 to $10,000 or more per speech for a sixty to ninety minute talk. Plus you can often sell your product, add people to your herd and more.

Become a coach or consultant: One of the most lucrative streams of income is in coaching and consulting. In fact, many businesses end up making more money from coaching and consultant than they do from their initial business. You can add from $100,000 to $1 million per year as a coach or consultant.

Create an info-product to sell. Developing a profitable information marketing product to sell such as a newsletter, e-book, videos, book, etc. can transform an existing business into a six or seven figure business. Not only that, information products can be sold 24/7, meaning you’re not trading hours for dollars.

Make money with affiliate marketing. Affiliate marketing is a $7 billion dollar industry. There are two ways you can make money with affiliate marketing. You can build your own affiliate army to promote your products, services and launches. Or you don’t even need your own product or service to sell. You can add zeros to your bottom line by simply promoting other people’s products or services for them.

Each day this week we’ll drill down on each of these strategies and share the benefits of adding one or more of these to your business  and how each one can bring you an extra $100,000 to $1 million next year.

NOTE: Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

READ THIS If You Want More For Your Life

By: Dan Kennedy on: December 20th, 2012 17 Comments

This time of year, where I am, it’s a good time to catch up on some reading…

Inside, by the fireplace, while outside, cold winds wail and snow swirls.

I have a relatively large library with thousands of books. Here are some of the books in my permanent and/or current reference libraries that I consider among the most valuable and valued. I believe working your way through this list will transform your life in ways you cannot even imagine. Note this is only a partial list of the books that I highly recommend reading, owning and using.  (NOT in any order of preference.)

Marketing

  • How To Write A Good Advertisement by Schwab
  • How to Make (At Least) $1 Million In Mail-Order by Joffee
  • Greatest Sales Letters Ever Written by Dartnell
  • True Believer by Hoffer

Biographies/Autobiographies

  • Be My Guest by Conrad Hilton
  • What They Don’t Teach You At Harvard Business School by McCormack
  • Secrets of Millionaires by Sterne

Business and Professional Success

  • The Success System That Never Fails by Stone
  • Winning Through Intimidation by Ringer
  • Psycho-Cybernetics by Maltz
  • Think and Grow Rich by Hill

Anything and everything by Jim Rohn. Anything and everything by Foster Hibbard. Anything and everything by Earl Nightingale.

One more that if you’ve been paying attention, you’ll note I recommend often, is What a Way to Make a Living—The Lyman Wood Story. This is for everybody, everyone who would call themselves a direct-response marketer. Rich lessons, but more fun than a barrel of monkeys.

Having just spent time at Info-Summit with legendary copywriter John Carlton, direct-response radio wizard and the brain that built Priceline.com, Fred Catona, author of Fascinate!, Sally Hogshead, and other rich direct marketing pros, an observation is fresh: these people are distinguished by their voracious reading, by their exchanging and scribbling down recommendations of things to read, by their “on alert” curiosity.

Theirs are very inquiring minds that want to know.

While there, I also joined a little dinner party of multi-millionaire venture capitalists and serial start-up backers. The two richest were the two most curious, the two least interested in b.s.’ing, most interested in discovering something they did not know from the new, odd fruit plunked onto their table—me.

“Have you read…?”“You should read…” are very common exchanges among the uber-successful.

Rarely do I conduct a consulting day that I don’t get, from the client, a worthy recommendation of something to read, scribble a note, hand it off to my assistant, and get a book sent from Amazon.

Occasionally, people drop out of the No B.S. Marketing Newsletter, with the excuses that “it’s all too much to read” or “I don’t have time to read it”. Really successful people laugh when they hear this. It is as inane as saying you have no time to eat or breathe. Too busy to sustain life.

Earnest acquisition of electric knowledge is the “secret” of the successful. Not having time for it is a choice of the poor.

If you ask a successful or rich person at 5:00 P.M. what he knows that he didn’t know at 7 A.M., he usually has an interesting answer.

If you ask a poor person the same question, he almost never has an answer. He’s been busy, though, that you can count on.

NOTE: Speaking of books, I’ve just released No B.S. Guide to Marketing to Leading Edge Boomers & Seniors. This is a manual about getting money from those who have it and are, given reason and their interests met, very willing to spend it—on just about everything, and more of it, at higher than average prices than any other consumers.

Four tips from Kris Kringle’s spreadsheet…

By: Dave Dee on: December 4th, 2012 6 Comments

At home in Atlanta, the holiday festivities are in high gear…

From the great tree lighting in Lenox Square to concerts, events leading up to the Chick-fil-A Bowl, ice-skating, Santa appearances and shopping …it seems everyone is full steam ahead.

Of course there’s a lot to do personally too—right?

Present-shopping for family and friends, gift-wrapping, tree-trimming, holiday card writing and mailing, house-decorating, holiday meal-planning and making, cookie baking and on and on…

There is a lot to do, but somehow we manage to get it all done each year.
Why is that?

Are we superhuman?

Does “Kris Kringle” have a spread sheet?

No, but we are more focused.  We have our to-do lists and our priorities and we relentlessly attack them into submission.

To be super successful at your business, you have to adapt the same “nothing can stop me attitude.”

Here are a four tips you can take from the holiday season about how to improve your productivity and results…

Take massive action consistently. The biggest take-a-way here is to take massive action—but not just at the holidays.

Every year businesses go all out for the holidays. Planning special events, decorating, doing massive amounts of advertising. Imagine if you did this every month all year round?

Sure, businesses are capitalizing on the holidays, however, if you look, you can find something to capitalize on every month all year round. (For ideas on how to generate more revenue and take maximum advantage of the holidays year-round, check out Dan’s unique system that will show you how to promote your business on almost every day of the year in the Ultimate Holiday Promotions and Swipe File.)

Prepare. Are you holding any holiday dinners or parties this year?

Think about the preparation you put into these. You have to make a guest list. Pick a date. Decide on a menu. Shop for the food. Get your house ready for company. Send out invitations. Follow up with your guests. Plan what you are going to wear. Set the table. Make a plan for cooking the food so that it’s finished at the precise time you want to serve dinner.

There is a lot of thought and energy that goes into planning this one event. In fact, more time and energy goes into the planning and preparation than into the time the actual event takes.

Yet many business owners do not put the same thought into preparing their marketing!

They spend more time on the execution than on the planning. For example, invest more time finding out who your target audience is and who you should send your marketing to. Decide when and how you will follow up. Work on creating an irresistible offer that will make your prospects and customers not just eager, but “foaming at the mouth” eager to respond.

Use a “holiday mindset” to get it done.  Every year at the holidays you wonder if you can get it all done. But somehow you figure it out.

You might not have everything picture perfect, but somehow you manage to complete all the items on your list. Shift that mentality to your marketing and you will not only find you are implementing far more than you ever have before, but that you are getting results far beyond what you ever have.

Just like with your holiday planning, prioritize. To get marketing items done, plan to do the things which require the most energy and focus during your peak energy time. For most people this tends to be in the morning. Save repetitive tasks for when your energy slump kicks in.

Minimize the number of man hours.  The other day I saw a commercial for the post office. You can pick up pre-paid boxes for shipping at the post office and your postman (or woman) will pick them up from your house to save you a trip to the post office.

I’ve also seen ads for companies that will not only print your holiday cards, but who will also mail them for you.

In your business, you have time-saving resources available to you too.  For example, you can use time-tracking software to keep track of billable hours for you. You can set up autoresponder emails as a follow up to prospects and customers whenever they take certain actions like buy a product or sign up to receive your emails. (A great way to automate a lot of your business is by using Infusionsoft.)

Whenever possible utilize software and resources to automate your marketing. This allows you to not only get a lot more done, but to save you time by not having to do things over again and again.

Don’t wait until next year to put this into play. Take clues from your holiday preparation and put your marketing on steroids before the end of the year. When you do, you’ll start next year off in high gear and every day will seem like Christmas.

What other success tips can you take from the holidays and apply to your business? Share your ideas in the comment section below.

NOTE: One of the biggest things that stops businesses from implementing marketing is copy. If you haven’t seen our free report “The 7 Key Questions Every Copywriter You Hire MUST Be Able to Answer To Write Killer Direct Response Copy and Create Marketing Campaigns That Will Outsell The Pants Off Your Competition!” this is a great place to start to make sure you find the right resource. You can grab your FREE copy by clicking here.

Say Goodbye to Mayberry

By: Dan Kennedy on: July 5th, 2012 3 Comments

Since his passing on July 3rd, there has been lots of talk about actor Andy Griffith.  Much of it reminiscing about “The Andy Griffith Show” and what it stands for…

The small town with old-fashioned values where everybody knows and supports each other.

If you’re not familiar with the show, it centered around Sheriff Andy Taylor (played by Griffith) and his life in a small, slow-paced town called Mayberry. Sheriff Taylor was the honest, problem-solver, advice-giver and diplomat.

Mayberry, the fictional town, represents what life used to be like in many ways.

Just as I describe in my book, No B.S. Grassroots Marketing, (co-authored by Jeff Slutsky) it used to be that when an event came to town, such as the circus, everybody went. Unfortunately, we’re not in Mayberry anymore.

The box in the living room and iPad under the arm present a dizzying array of entertainment as well as educational “events” that do not require trudging off to a tent and paying admission.

Personally, I never thought of it as “trudging” and I think much has been lost to families and society in general by the disappearance of shared, special experiences into electronic boxes and gadgets, but that’s another subject for another time and place.

So, today, it takes a lot to motivate people to come to your event, even if it’s local.  Still, people go. And putting on or participating in events is the most certain way to gain customers in clumps with speed and efficiency versus one at a time.

That’s why every small business that is vulnerable to online discounters, big box retailers and other competition should be using event promotions.  (On Tuesday, Darcy talked about ways to pack your event full in her blog post No Fireworks Needed: 5 Tips To Make Sure Your Next Event Is Packed Full. In case you missed it you can read it here.)

For most businesses, nothing beats an event that gets current customers, clients, or patients to round up and bring family, friends, neighbors, and co-workers.

Multiplying satisfied customers in this way can create exponential growth: If 20 customers produce two new customers each,then you’ll have 60 customers for your next event. Times two, and your next event you’ll have 120 customers, multiplied by two and the next event you’ll have 240, and so on.

Another way to quickly boost event attendance is by local merchants banding together to put on an event.   The synergy from cooperative list sharing alone can make this extremely profitable for everyone involved. In many areas, including where I live, all merchants in a shopping village frequently collaborate on an event. I witnessed firsthand a Harry Potter-themed event linked to the midnight release of the latest  book in the series.

Holidays are a popular time for events. An event that took place in a small town in Missouri linked in even more than shopping and restaurants.

Their “Sugar Plum Fairy”-themed event connected their theme to a local performance of the Nutcracker. They also found ways to tie in local businesses that weren’t in their shopping district.

While your event promotion only needs to be over a day or a weekend, this promotion was designed to keep people shopping throughout the holiday season.  The organizers put on a special event each week starting in early November all the way through the week before Christmas.

They had the “Sugar Plum Fairy” make an appearance and passed out flyers for the Nutcracker. Plus  using  props from the Nutcracker set, a local photographer took family holiday photos with a Sugar Plum backdrop.

A local wine shop brought wine in for an evening of wine-tasting and local chefs provided cookies and recipes in a cookie bake-off and cookie-recipe exchange.

Experts were invited to present special topics such as an interior designer who gave “Sugar Plum Fairy decorating tips.”

With every merchant, restaurant, expert, and business at least using their email list to promote, some mailing, and in-store promotion for weeks in advance, every business got the benefit of everybody else’s reach.

Customers brought friends who may never have been exposed to these businesses before. They captured email addresses by giving customers a book to get stamped at different locations and later turn in for giveaways. This allowed them to create new prospect lists for follow-up after the event promotion was over.

Jeff Slutsky is a master of the “blowout promotion” usually a single day or weekend—designed to generate an enormous amount of trial of your product or service in a very short amount of time.

It can get a lot of people familiar with a new business or a business in a difficult location in a hurry. It can restart a troubled business.

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