Information Marketing

Four Steps To Creating A List Building Machine

By: Dave Dee on: March 15th, 2015 7 Comments

“I need help building my list!” This is a universal problem that virtually every business owner has and it’s the number one thing we’re told by you that you need help with. This is a great thing for two reasons…first off it tells us you understand the value of a list.  Recently I was in Chicago and went to a restaurant called Carnivale with Darcy and “the jewel” (aka Mike.) It’s one of Mikes favorite[…]

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Don’t even think of creating another product until you read this…

By: Dan Kennedy on: January 16th, 2015 3 Comments

One of the things I talk about a lot is having systems in place so you can do the bulk of the work once. This saves you time, delivers predictable and proven results and prevents you from having to continually reinvent the wheel. But it’s not just your marketing that needs systems in place. When creating products, a product-creation system will help speed the process and ensure that you can consistently produce GREAT products that[…]

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7 Reasons Adding Coaching or Consulting Is Good For Business

By: Dan Kennedy on: January 9th, 2015 2 Comments

One of the fastest ways to increase your income is to offer high-priced services to a select number of people. (This is a strategy I detail in Moving Money Up the Pyramid). One of the possibilities for many is doing coaching (group or private) or consulting.  Here I’ll also explain seven other benefits to adding this revenue stream to your existing business. 1.) Keep your top customers or clients. As a coach or consultant people[…]

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Creating Prosperity Regardless of the Economy

By: Lee Milteer on: December 17th, 2014 1 Comment

Everyone in our world thinks about money. If you aren’t doing well financially today, it is it definitely is NOT caused by a lack of opportunity. No matter what the media is saying, there are massive opportunities to reinvent yourself and your business to be profitable today. Yes, this means you might have to change directions, but so what? That is what smart people do! Life changes, businesses change, and trends change, but there are[…]

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There’s explosive need for this right now

By: Dan Kennedy on: November 14th, 2014 6 Comments

When I started in the information marketing business 40+ years ago, there was double digit inflation, double digit unemployment, and double digit interest rates. Not great conditions. There weren’t as many tools and media available, and I had to stumble around to figure things out. Still my first time out I made about $15,000. I’ve made some expensive mistakes too. In fact, just one strategy, had I implemented it from the beginning instead of doubting[…]

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Five Success Tips & Strategies From Info-SUMMIT

By: Dave Dee on: November 12th, 2014 4 Comments

“If you went to Vegas and stood at a slot machine and every time you put $5 in, it spit $20 back out, how long would you stand at that slot machine?” That was one of my favorite images from this past weekend at Info-SUMMIT 2014 and it was a good description of the kind of tips, systems, and tools that were delivered there. Tips that when implemented will pay you big dividends…reliably and consistently.[…]

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5 Surprising, Yet Good, Side Effects Of Information Marketing

By: Dave Dee on: November 7th, 2014 6 Comments

The year was 1998. Professional musician and circus clown, Derek Sivers had a new CD of his music he wanted to sell online. So he created a website to sell it. When his musician friends saw what he was doing, they asked him if he’d sell their music on his site too. Then friends of friends asked him to sell their music too. And that is how CD Baby, an online music store that sells[…]

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This Gets My Vote Every Time… (How To Make Money From A Hobby You Love)

By: Dave Dee on: November 5th, 2014 1 Comment

Ahh, the day after election day. Such an important day as your vote has made a big impact on the future of your business (among many other things.) If you’re like many business owners I know, you’ve given this careful consideration. But what about electing to change your future, regardless of who got voted into office? That gets my vote every time. And I know of no better opportunity to create the life of your[…]

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3 Mistakes to Avoid if You Want To Sell $1,000,000+ of Information Products

By: admin on: November 4th, 2014 No Comments

In the past 12 months I’ve sold more than $1,000,000 of information in the form of my Celebrity Launchpad and Instant Local Celebrity Mentoring (group coaching) products, my New TV Power home-study kit, and my books Break Through Your Upper Limits on TV, What They Teach You at The Wharton Business School, and The Greatest Book of All Time. In the process, I’ve earned the GKIC Info-Marketer of The Year Award from my mentors Dan[…]

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Four steps to discover if you should be paid for something you are giving away FREE

By: Dave Dee on: October 17th, 2014 2 Comments

 “Chances are you are giving away a potential information product for free when people would gladly give you money for it.” –Dan Kennedy Recently, I came across a rant by a well-respected, knowledgeable, and experienced professional marketer. He was upset because people kept asking (and expecting) him to answer questions for free. When he suggested they purchase his book which contained the answers they were asking, some were offended. He made the point that we[…]

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