Archive for the ‘Information Marketing’ Category


Elvis May Have Left The Building, But He Still Has Loyal Followers Who Buy

By: Dave Dee on: July 27th, 2014 1 Comment

Sixty years ago this month, in July of 1954, music history was made when the then unknown Elvis Presley recorded the first commercial song of his career.

The song—“That’s All Right (Mama)” set him on a path to superstardom.

In fact, many still consider him to be the undisputed King of Rock and Roll.

Elvis still holds records for “the most Top 40 hits (114), the most Top 10 hits (40) and the most weeks at Number One (80).” (These is for the Pop charts and only in America. He was also a leading artist in American country, R&B, and gospel fields and his chart success in other countries was substantial.)

In fact, in 2004, the Recording Industry Association of America announced that Elvis had become the bestselling solo artist in history.

Twe-e-e-n-t-y-seven years after his death.

Even in death, his stature grows.

Graceland, Elvis’ white columned mansion and estate, has become one of the most visited private homes in America with over 600,000 visitors every year paying anywhere from $15 to $72 to tour the home. And according to Elvis Presley Enterprises is one of the five most visited home tours in the United States, and is the most famous home in America after the White House.

After fans tour Graceland, they are turned loose to shop in the Graceland gift shops.

In 2012, overall Elvis business, including royalties and licensing, totaled $57.3 million.

Search for “Elvis souvenirs” in Google and you’ll get 1,060,000 results. In fact, there are whole businesses created for the sole purpose of selling Elvis items such as “Elvisly Yours” and “Elvis Collectibles.”

Visit Elvis fans’ homes and you’ll find whole shrines built around him—with posters, paintings, collectibles and framed pictures. Some fans even attribute a sacred character to certain objects associated with Elvis. Extreme fans go so far as to collect items from Elvis’ personal life such as toenails and his used water cups.

Fans recount stories of Elvis and re-tell his life story.

Every year there are pilgrimages to Memphis on Elvis’ birthday (January 8th) and the anniversary of his death (August 16th).

The man has a herd of committed followers, that’s for sure.

And while I’d probably apply for a restraining order if someone expressed interest in collecting my toenail clippings for display in their house, can you imagine developing a loyal following like that?

What would that do for your business?

Fans that continue to buy and re-buy your products or re-packaged items and build shrines in their homes of you for the entire world to see—spreading the word about how great you are.

What would that do for your bottom line?

Well we might not be able to get you quite to “Elvis stature,” but we can help you discover how to build a relationship with your customers so that they will want their pictures taken with you and will build mini-shrines at home or in their office.

This is the kind of herd you want to build. Because a herd like that will stay with you forever.

Isn’t that what you want?

So exactly what should you do to build a loyal herd?

Click here to find out now…

Here are four things you can do to build a big, loyal following starting today:

Target the people most likely to benefit from your product or service. When building your list, create offers which your target audience are most likely to receive an IMMEDIATE result. People who have success quickly using your products or services are more likely to trust that they will get results with future purchases from you. This can turn them into hyper-responsive and loyal fans.

Attract your BEST prospects. Who are your ideal clients, customers, or patients? Create a system for attracting these customers and these alone. One mistake I often see is that business owners think they should try and attract as many people as possible. As a result, what happens is you end up with people who are not a good fit for you or are “bad apples” that talk bad about your product or service. This only hurts you. Focus on the people who will love what you have to offer and avoid the rest.

Use both offline AND online list-building methods. It’s tempting to rely on online methods only to build your list, but you’ll build a much bigger and better list if you combine both online and offline. Plus you’ll build your list faster.

Invest in relationship building strategies. If you want your list to stick around for years and years and continue buying from you, you’ll want to spend time and money investing in the types of marketing that will build your relationships with your list such as giving them great, relevant, and free content or following up after a purchase to see if they have any questions about how to use their purchase.

***THIS Weekend Only—Through Monday, July 28, 2014***DISCOVER the BEST strategies on the planet and the latest breakthroughs for building RESPONSIVE lists with this treasure chest of list building Gold—that even Elvis himself could have benefited from—by clicking here.

Three Ways Your List Can Teach You How To Yield A Better Response

By: Dave Dee on: July 22nd, 2014 1 Comment

When he started out, he had no idea he was going into marketing.

An English major, he thought he was going to be an editor or a writer or something.

But when he applied for this little publishing company that published newsletters and books, that type of job wasn’t available. So he took a job with in-house list management instead.

That was 33 years ago.

In less than a decade that “little company” did over $100 million in revenue.  Its revenues now stand at $150 million dollars a year. If you look at his product portfolio today you’ll see that it includes THE LARGEST paid subscription newsletters in its category in America, built from scratch.

You may even recognize some of the publications  that he helped make into giants such as BottomLine Personal Newsletter, BottomLine Health, Boardroom Reports and famous books such as The 30-Day Diabetes Cure.

I’m, of course, talking about one of the most respected business builders and company leaders in the professional direct marketing community—Brian Kurtz.  (I’ve got an exclusive live interview with Brian this Friday the 25th…click here to listen live)

Brian says he got a fantastic education by learning direct marketing from the list side of things. He also shares what he learned early on from direct marketing pioneer and consultant Dick Benson who told him  “no one ever spends enough time on lists.”

The problem with email is that because it is so cheap to send, often businesses send emails without much regard to timing and what order they send promotions and so forth. But because of the costs of direct mail, Brian found that you have to be very disciplined about these sorts of things. And here’s the thing: if you pay more attention to certain items with your list, whether you are sending direct mail or marketing to your list online, you will improve your response rate.

Here are three things you can learn from your lists that will help you improve your response rate.

1)      Where are the markets?  You have the ability to segment your lists and test them. That means that if you start with a small segment, testing things and finding what gets a good response, you’ll be able to find other names that are similar.  For example, let’s say in testing you discover that married couples with children in school and live in the suburbs respond well to your offer. Once you have that information, you can search those names out which fit that criteria in much larger universal lists.

2)      What is in demand in those markets? You can learn a lot by how a name gets on a list and by the feedback for what you are doing.

For example, let’s say you send out a series of emails to one part of your list and a direct mail piece to the rest of your list. Your best response comes from the people who were sent your direct mail piece (a sales letter mailed out in a number 10 envelope with a buy one get one free offer.)

This tells you a lot about how they will respond—meaning your list responded better to direct mail than to email.  You can even test types of packages.  So in this case, even if the demographics are slightly off, if the response is good to certain type of package and offer, then it will be good to other similar formats and offers  too.

3)      What products do people want? One thing is certain about direct response advertising—it’s measurable.  Back in the earlier days of Boardroom, after trying several different models, a successful model was discovered. Previously Boardroom tried selling a series of different business books that were made with various people they had met over the years. These books were about various subjects, but none of them became that big.

Then they put together a book called the Book of Business Knowledge. This was basically Boardroom’s greatest hits. When this did so well, it became the model they would use to sell millions of books. They did the same thing with newsletters. They figured out from their list what people wanted and then created the product to match it.

Spend time learning from your lists.  When you do, you will find that you know more about your target audience, what they want and what they respond to. And in doing so, you’ll be able to market better to them which means you’ll get a much better response.

NOTE:  You can get the full inside story from Brian Kurtz including—insider facts and statistics, methods, product idea process, list sources and more—the kind of information that comes from 33 years’ experience actually selling millions of dollars of books and newsletters to paying customers in multiple categories—at this year’s InfoSUMMIT. Don’t miss seeing Brian live and in person –and if you hurry you can still receive an early bird discount at www.gkic.com/infosummit

In the meantime, Brian Kurtz will be on with me live on Friday.  Click here to listen in…

Top Ten Rules For Writing A Great Headline

By: Dave Dee on: July 20th, 2014 3 Comments

In the brand new course the “Power of Copy Unleashed, How To Create Offers Your Customers, Clients and Patients are Powerless to Resist” I give out my Top Ten Rules For Writing An Effective Headline.

While I don’t have time to go into all of them here, I’ll share the three rules that I see people getting wrong the most.

Before I do that thought I want to reiterate something you’ve probably heard before AND is soooooo important to really understand.  Remember…Your headline is an ad for your ad.

It doesn’t matter how stellar your copy is or how wonderful your offer is. If your headline doesn’t pull in your prospect, it DOES NOT MATTER.

Many of the best copywriters in the world spend the majority of their time writing out and testing different headlines. Simply changing your headline can increase your response rate by 300% or more.  That’s why yesterday I shared some of my favorite headline formulas.  If you missed that just click here.

There are many different formulas for writing good headlines and in “The Power Of Copy Unleashed…” I share 18 of them.  That said, you can still create your own formulas but they must follow a number of rules if you want to maximize your results.  Here are the three rules I see people breaking most often and it’s costing them thousands or tens of thousands of dollars!

First…Your name as a headline is a deadline.

Don’t use your name or your company’s name as a headline.  So many people say things like “Top Five Reasons to Shop at Dave’s Magic Shop.”  This will absolutely kill your response when you compare it to a benefit oriented headline like “Top Five Things You Must Look For In A Good Magic Shop.”  Now there are exceptions to this rule but in 99% of situations, avoid using your name, your company’s name or our product or service in the headline.

Second…Do NOT send out or hand out any piece of printed material, publish a landing page or have any advertisement that does not have a headline. Ever!  

If you’re interested in making sales and having people actually read or listen to you, then you MUST have a headline.  I’d encourage you to go to your mail pile right now and see how many ads actually contain a headline.  Most will not.  That’s why most people say get a .1% response rate is good.  Good to most websites that are truing to sell something right now and look for a headline, again, most don’t have this.  This is like sending out an e-mail without a subject line (which by the way is the headline for your e-mail.)  Never…Ever…Ever have an ad without a headline.  Print, online, video, radio, just don’t do it.

Lastly…“Quotation marks around the headline” have been shown to increase response. 

Why?  Who the heck knows?  But it works so do it.  I could share my theory here or why it works but in all honesty it really doesn’t matter why, only that it does.  Now that doesn’t mean you shouldn’t test this, but most people aren’t going to test things so use best practices unless you find that for your audience something else works better.

Anyway, start with those three and if you’re really into learning more about creating messages that sell like crazy then check out “Power of Copy Unleashed, How To Create Offers Your Customers, Clients and Patients are Powerless to Resist” where among other things I go though all ten of my headline rules, provide 18 different headline formulas and much much more.

Until then this is Dave Dee signing off and saying “Kick Butt and Make Mucho DeeNero!”

Note: This is the type of stuff I reveal at every single GKIC Two Day Fast Implementation Bootcamp, plus we actually have you write various ads, marketing pieces, e-mails etc…all designed to help you make more money the day you get back.  It’s an absolute FREE event for members and just $497 for non-members.  If you’re interested we still have slots at our September and December Bootcamps.  Click here to learn more.

Three Killer Headline Formulas That Could Skyrocket Your Conversion Rates…

By: Dave Dee on: July 19th, 2014 4 Comments

Recently I had an interesting conversation with one of our GKIC copywriters about how she cut down her writing time by 75 percent and skyrocketed conversion literally overnight.

About six months into her intense study as a copywriter (dedicating about 20 hours a week learning her craft) she was still spending hours and hours just to write a headline for a salesletter. (A headline is like the hook at the beginning of a story. It captures a reader’s attention and gets them to read farther into the promotion.)

In her mind “getting the headline right” was the difference between hooking a big client or not.  Sometimes she would spend days on what amounted to a few lines of copy.

But then something happened that changed everything for her.

She went from taking days to write a killer headline, to coming up with  several of them in just minutes

I’m hesitant to even tell you what made the difference. Because it’s such a simple idea, I’m afraid you might dismiss it.

So before I tell you what she did, I want to tell you why you shouldn’t be so quick to dismiss this.

You see not only did she get much faster at writing, she got much better at it too—overnight.

So what was it that caused this transformation?

Templates and Formulas!  Yup that’s it.

Now mind you, she had been given full instruction on what to include and not include in a headline. She had been taught about keeping your target audience in mind when crafting your headline. She knew about the different types of headlines you could write. And much more.

But she never had someone give her a straight forward template to use.

The template gave her the ability to write like a top copywriter instantly. It guided her to make the right decisions. Plus, because she was following a template (and not staring at a blank page), she could write much, much faster. And on top of that, the template was created by a well-respected and VERY successful copywriter, so she started writing with a lot more confidence.

Here’s the thing about copywriting. You should never start with a blank page. And it’s always a good idea to have a template to follow to make sure you get the structure correct.

Because while direct response marketing allows you to reach the people and businesses most likely to buy your products and services…the promotions sent need to convey the right message and say the right things. And it needs to be structured in the right way and be written to make the prospective buyer take action.

So if you’re not using well-structured, proven templates to create your copy, you should start. You’ll be amazed at how much it will improve your success.

Here I’ll give you three of my favorite headline templates…

1.  “What Everybody Ought To Know About _______________”

I like this one because it’s so simple.  For example if you’re a dentist who specializes in dental implants then your headline can simply be “What Everybody Ought To Know About Dental Implants.”  This can be used by virtually any service provider from attorneys and accountants to real estate agents and carpet cleaners.

2.  “Discover How  __________,  __________ and  ____________”

Ok so say you’re a personal trainer or sell a workout program a weight loss system.  Then use something like “Discover How To Burn More Fat, Build More Muscle And Still Eat The Foods You Love.”  It’s so easy because all you need to do is put your biggest three benefits in the headline.

3.  “Why Is This _____________ Giving Away Over $________ Worth Of ________________ For Free?”

This one is great for brick and mortar business to be used as lead generation.  This can really boost the effectiveness of your ads and drive down the cost of new customer acquisition.  Say you’re a restaurant then try something like “Why is Dipietro’s Ristorante Giving Away Over $10,000 Worth Of Fine Italian Cuisine For Free?” This one works for virtually any brick and mortar business!

So if you find yourself struggling to create effective ads, and sales messages in a short time you need to be on the lookout for proven templates and formulas that’ll drive your ideal customers, clients and patients to you.  Quick hint…keep reading below ;)

**What’s Hot at GKIC This Week Through July 21, 2014** Want a Formula That Provides The Step-By-Step Blueprint For Generating A Continuous Stream of Customers, Allows You To Quickly Dominate Your Market and Turns Your Business Into A Money Making Machine?  Then click here for the newly released confidential system for quickly creating sales messages using proven templates and formulas.

Four Steps To Creating A List Building Machine

By: Dave Dee on: July 15th, 2014 1 Comment

“I need help building my list!”

This is a universal problem that virtually every business owner has and it’s the number one thing we’re told by you that you need help with.

This is a great thing for two reasons…first off it tells us you understand the value of a list.  Recently I was in Chicago and went to a restaurant called Carnivale with Darcy and “the jewel” (aka Mike.)

It’s one of Mikes favorite places to eat but just about every time he goes there he uses a discount offer from a daily deal site because they advertise on there all the time (I won’t go into the Jewel being a cheapskate here).  Even though he’s been to Carnivale a number of times, not once have they asked him for his information so they could follow up directly with him.  Instead they rely on using high-cost daily deal sites to get customers instead of simply going to their own list.  Most people aren’t even aware that they need a list.

So simply by asking this question it implies you understand the value of having a list and that’s good news.

Secondly…and really more importantly, it’s a great problem because it’s one that can be solved.

Easily, and in a variety of ways!

One of my friends who is an online list-building “guru” recently released a video showing the four steps to creating a list building machine.  In one example he shows how they took a virtually “dead” blog and now drive over 10,000 visitors a day to it, and more important capture contact information from over 600 new visitors EVERY day!

You can watch the entire video by clicking here and below I’ll share with my best take-a-ways.  This particular video is all about using your blog as the center of your lead attraction universe.  If you don’t have a blog, he shares resources you can use to start one immediately, for FREE.   Now for the four steps.

1. Create a Stand Alone Opt-in Page.  Too many people make the mistake of driving traffic to their blog and hoping that an ad on the right hand side will get people to opt-in, or subscribe to their blog.

In reality, using text throughout the blog article telling people how to subscribe and making a clickable link will convert 10x-15x as many people into subscribers.  This is sooooo important because if someone finds your blog through a search engine, chances are they may never find it again when left on their own, so you NEED to capture their information the first time they come.  Jeff describes various ways to do that here.

2. Sell Visitors On Why They Should Join Your List.  Let’s face it.  We all get plenty of e-mail so we’re really not looking to subscribe to more lists…UNLESS it’s something you’re very interested in, something entertaining, or something that will be helpful to you.

For instance if I went to a blog and they said “Sign up to get the latest reviews for the best restaurants in the country, shared with you in a fun and interesting way, and get exclusive notifications of new openings and special promotions in your area!”  I might subscribe to that because they really “sold” me on why I should subscribe.  Chances are  most won’t try and “sell” me on subscribing and simply say “Sign up for our e-newsletter.”  No, thanks.  Not interesting.

3. Split Test Everything!!!  We all know we should test different things in our ads and our marketing but most of us really don’t do this because we’re not sure how or what to test.  Jeff goes through a list of 7 things to test and shows you the tools he uses to do this easily and quickly on his video here.  While I can’t go into all seven the top two you should test even if you test nothing else are your “Headlines” and your “Call’s-To-Action.”

If you do nothing else first test your headline because this is what determines if people will even read or listen to the next thing you have to say.  If you send out e-mails your subject line should be viewed as your headline.  In a radio, or TV ad it’s the first sentence people hear.  You need them to listen, read, or watch if you’re going to convert them into a customer, client or patient so start with testing your headlines.

Then Jeff says to test your call-to-action because this is where the rubber meets the road and people decide to continue their journey with you, or leave you penniless on the side of the road.  You might be surprised at some of the simple tests he ran and their results.

4. Make Your Opt-in Page Easy To Find!  
You don’t want people to need to search to subscribe to your blog, e-mail list, mailing list etc…you need to present it up front and often.

You may think it’s easy to find because you created a button or have a link in your header, but why not have it in multiple places.  Here Jeff shows you five different places you can advertise your opt-in page and the benefits of the different strategies.

Obviously in this blog, I’ve used this simple strategy and made it virtually impossible for you to read this without being presented multiple times with the opportunity to check out Jeff’s full training.

Anyhow, those were my take-a-ways from his free training video.  If you have a few minutes (about twenty actually) check it out.  Even if you don’t have a blog, or aren’t marketing online you’ll get useful tips you can apply to virtually any media.  Leave a comment below after you watch Jeff’s video and let me know what your biggest take-a-ways are.

Dan Kennedy on the 4th of July

By: Dan Kennedy on: July 4th, 2014 22 Comments

I have a few thoughts, germane to what we are supposed to be celebrating on July 4th.

Judge Napolitano: “The reverence we once held for privacy – and private rights with it – is virtually gone.”

This is the sea change in America that will, at some point, be most regretted. We once closed our drapes. On Memorial Day, some nitwit actress, famous but not known to me, tweeted that, at 10 A.M., she had already peed in two different Starbucks’ bathrooms. Apparently quite an accomplishment for the young lady. And this was reported by TV news media. Generations younger than mine, plus people of my age who should have better sense, are trading privacy for living their own little reality TV shows, plastering everything all over social media, tweeting about their eating and peeing and screwing. Police security cameras in the streets are welcomed. The ownership of unmanned drones by local police departments has not sparked outcry. The daily demonstrations that information transmitted online is easily hacked and stolen – whether our most important military secrets or Bobby’s online banking – is not discouraging people, companies or the government from this foolishness. The IRS used as a political intimidation and hit squad against conservative groups, their organizers, and their donors would have led to immediate resignations and firings, a special prosecutor, a presidential impeachment a decade ago; now it gets a shrug. Large numbers of college students actually signed a giant thank-you card for the IRS, thanking them for cracking down on the Tea Party. They do not know the chief lesson of history: anytime you let Them come for others, it is only a matter of time before They come for you.  Back to social media: the collective narcissism of this knows no bounds. It is possible only because shame is a thing of the past. But worse, because, as the good judge said, our reverence for privacy is lost.

It is a denigration of what it means to have friends and to be a friend. It is an illusion. And it is a giant time suck. It is even, actually dangerous: burglars, kidnappers, child predators, identity thieves, etc. love social media. It is one thing to do some of this in a calculated and controlled way, to a target audience, for profit, or if a mainstream celebrity paid for your celebrity, by necessity. It is another thing altogether for an entire society, an entire population to trade privacy for fake fame, for a delusion of self-importance. Respect and prominence by achievement is, for many, an unknown path. Instead, they know both casual and extreme self-promotion despite having no accomplishment and no worthy activity to promote. Peeing in two different restrooms before noon should suffice.

All sacrifice of the individual is inter-woven. The home as castle. What is earned, saved, accumulated, wisely stewarded yours, and yours to do with as you see fit. Your business run by your rules.  Your health a matter only for you and your chosen doctor. Decisions about parenting, yours. Every one of these fundamental rights is now being challenged, assaulted, criticized, ridiculed, ripped asunder and worst of all, voluntarily, even eagerly abdicated. Obama has said that individual rights “must be balanced with the collective needs of society” – a kissing cousin to the statement “from each man, according to his ability, to each man, according to his need.” In a poll, college students attributed that to Thomas Jefferson. It belongs to Karl Marx.  No, Mr. President, the American idea has always been that individual rights are sacrosanct.  Make no mistake: he has enunciated, with carefully chosen words, a position he believes and that a growing number are willing to accept. The hairs on the back of their neck do not rise the instant they hear such a thing said.  He isn’t alone. His re-making of what it means to be an American is a chorus, not a solo performance. And ignorant, foolish, lazy masses are applauding.

Home as castle. Contrast this with warrant-less, no-knock searches, warrant-less wire taps, expansion of eminent domain confiscations, unmanned drone surveillance. Your business run by your rules. Bloomberg telling you the maximum number of ounces of Coca-Cola you may sell in one cup – although not capping the maximum size of a beer or milkshake. Obamacare dictating what employee perks you must provide. Your health – Obamacare inserts federal boards and panels, even the IRS. Parenting: at a major city’s public school system, e-mail accounts were established for students as young as 8, with no parental notification, and when a parent strenuously objected, he was told he has no say in the matter. Morning-after abortion pill sold over the counter, no prescription, no parental rights.  Hillary’s “it takes a village” morphed into “the village NOT the parent”, a Communist and Fascist approach. On MSNBC, the socialist network, Mellissa Harris-Perry, their Saturday propagandist, stated that it was time we force parents to give up the out-dated notion that ‘Father knows best’ or that they own their children, and recognize that other wiser, more educated, more qualified people, as a collective group, need to control the development of America’s children. They are not yours. They are America’s. They belong to the collective.  She said it. The backlash was infinitesimal.

The war against the individual and individual rights is well underway.

You cannot pick and choose these things as if on a cafeteria line. You can’t be for heavy-handed gun control or smoking bans and against monitoring of your e-mails or Obamacare-dictated employee perks.  You are either for or against the individual. You are either for or against collectivism. If you stop drawing your drapes, you’ll soon have no door, then, soon, no walls to call your own. Each and every thing, whether you are personally, presently affected by it or not, must be viewed through the prism of: does this strengthen or weaken the individual, the concept of the individual, the rights of the individual?

We only have a Republic if we will keep it, and we are letting it be taken away at an accelerated pace.

So let’s get personal. You can at least make a decision to, yourself, be independent, self-sustaining, to be a guardian of yours and your family’s privacy to the greatest extent possible, to hold at-home classes and make your young ‘uns learn the differences between evil collectivism and the true American Way. Make them read and discuss Animal Farm. Atlas Shrugged.  You can resist a lot of the intrusiveness and surrendering of privacy. I am not even connected to the internet, thus no online banking, no social media, no distractions from productive work. If I had kids, they would have severely restricted and closely supervised computer use and internet access and they damn sure would not have I-pads or cell-phones: 2-way portals to sewage and hazard.

And you can busy yourself getting so rich you can make a lot of your own rules. It is damnably hard to defend yourself against the collectivism assault if you are poor or just barely making it. That is somewhat like my experiences with severe winter when young; my cars had bald tires, I lacked good winter clothing – one winter, my father and I shared one coat, I was ill-equipped to exercise any control. I don’t mind those same winters now at all. I have a lot of money. I have a proper 4-wheel drive, heavy, able vehicle with the right tires, good and even high-tech apparel and gloves, and if I choose not to leave my house for days on end, I have no need; I can make whatever of the world I need journey to me. You can buy some privacy. You can buy better security for your homes, property, family.  You can buy quite a bit of autonomy. You can buy better quality advice and assistance, deal with a private banker instead of clerks, a top-notch CPA instead of an ordinary accountant, a top-flight personal, concierge car mechanic instead of the dolts at the Goodyear store, a real clothier. You can travel by private jet and avoid the crowds sick with colds and flu, the maddening lines, the TSA groping, the delays, the lies, the wasted time. You can live where you choose. These are all things you can buy with sufficient money. You can also buy better, less toxic food. You can have special access to top-notch health care, as a donor to the right hospital. You can buy influence.

On Father’s Day, Carla gave me a card made to look like a little plaque, gold letters engraved on a black background, that reads: Awarded For Excellence In Avoiding Home Improvement Projects. I don’t even change light bulbs. I have a guy for that.

It is arguable that you should not be able to buy so much of this, when others are deprived of it simply because they lack money. How unfair! But even the luxury of such thinking is best bought. That’s why there are a lot of super-rich liberals; they got that way after “getting theirs”. They can now afford the luxury of liberalism, and can even dare advocate re-distribution and egalitarianism and even collectivism, knowing they are beyond its reach. This was Carnegie late in life; it is Gates and Buffet now. I have sometimes been labeled as ‘The Professor of Harsh Reality.’ This is harsh reality: living with autonomy, independence and imperfect but the best possible security is bought and paid for with money. It is unavailable otherwise.

Money changes much. My friend Joan Rivers extolled the wonderfulness of living in Manhattan to me. I said: you don’t live in Manhattan.  You live in your over-size, luxury penthouse, with a servant and an assistant, everything brought to you, your refrigerator stocked for you, your building secured, and when you leave, you walk only six steps outdoors, from door to limo, you don’t hunt for a parking spot or brave the subway, your limo lets you out at the door of restaurant or Bergdorf’s – where you have a private shopper waiting, your limo takes you to your waiting plane. You live in Joan Rivers’ World. Not in Manhattan. I also said: and I’m happy for you, that you do. You fought for it, you earned it, you earn it. Like the Republic is ours if we will keep it, this is hers, mine or yours if she, I or you will keep it for ourselves.

Getting rich enough to buy and own autonomy, independence and a good measure of security rarely happens by accident. It is a decided upon purpose about how you want to live and how you want to live differently, by your own rules, and what it will cost to do so. I recommend, as a mini-course, reading the little book, The Narrow Road by Felix Dennis. It’s full of harsh reality about this.

This is the best advice I have. I am grateful it was hammered into my head. You cannot control your own life and live as you choose unless and until you have the money to buy that control, keep buying it, and be virtually unconcerned with and uncompromising about the cost. Money buys choices. The less money you have, the fewer choices you have, the less control you can assert, and the more vulnerable and in peril you are.  If you are poor, you must buy whatever soup is on sale and you’ve found a coupon for. You probably aren’t poor. But if you are not in a position of true financial autonomy, then the analogy applies. Flying your “Don’t Tread On Me” flag is actually an expensive proposition.

So, a few quick commercials. First, dig in, apply all you get from me and GKIC, implement with a sense of urgency. You may not have time to get rich slow and ploddingly. The walls are closing in. It is getting harder and harder, the ways in which income is stolen from you before it can be converted to wealth are multiplying. There is no reason to fantasize this trend will reverse. Speed is of the essence. Figure out your ‘number’, set a schedule up for its attainment, put yourself under pressure, work aggressively and assiduously to get there sooner, not later, and certainly not “whenever.”  Second, expand your income sources – don’t just run harder and faster on the one wheel you run in. To that end, I will “plug” the upcoming GKIC INFO-Summit.

This is a very, very real portal to expansion of income sources; to leverage of know-how and experience. People FREQUENTLY discover ways to QUICKLY create one or more incomes of 5-figure, 6-figure and even 7-figure worth attached to or outside of, in addition to their present income(s) from their present business(es) at these annual Summits. Such results are not the rare, freakish things that require four paragraphs of “not typical” disclaimer copy in 4-point type. They are typical. But the INFO-Summit comes but once a year and you can’t afford to let an entire year pass by. Go register now.

What separated and distinguished this nation from the one it broke free of, and from all others, was the value placed on and the commitment to individual autonomy. This “least likely to succeed” country was built by people who held that as an ideal. This may have slipped the societal mind. But it need not slip yours. You can commit to personal independence, pursue it, and still have it. I think it’s harder to come by and harder to keep, but it is still within reach.

How Do You Figure Out What Information To Sell?

By: Dan Kennedy on: June 26th, 2014 7 Comments

I’ve spent over 40 years as a serial entrepreneur and encourager of other entrepreneurs. I think all persons should be in business for themselves—at the very least working after-hours from their day job.

I also believe that every entrepreneur should look at expanding their business by adding info-marketing. I know of no other business that can provide a similar type of income and security. Never before has it been as easy, fast and inexpensive to start a business. Especially as a moonlighter.

My entire first decade (and then some) of starting and growing businesses was done without websites, without email, without fax, and even without FedEx.

It was much costlier, more cumbersome, and slower to test ideas, acquire customers, and communicate with customers. And many of my businesses were limited to local geography rather than today’s instant global reach.

Technology, resources and even more important, the savvy strategies available today make it possible for an individual in his basement to sell products into the remotest nooks and crannies across all time zones instantaneously.

The advantage from large and established entities and the barrier of high start-up capital has been removed, nearly leveling the playing field for all.

You should not underestimate the life-changing opportunity that info-marketing can provide you.

Nor should you let it slip away through procrastination, complacency, self-doubts or busyness.

There is a huge demand for information. In fact, it doesn’t take a survey to determine that the majority of searches are for information. People want to know how to do things and they want to know now.

If you know people are searching for information, then it might make sense to you that some of those people are willing to pay for it. So why shouldn’t they pay you for it?

Chances are better than good that you are already providing information to someone about something you know about. (And chances are you are giving it away free when people would gladly give you money for it.)

It could be about a hobby you enjoy such as gardening, taking photographs or traveling. It could be about your existing business—for example, how to get started in your business or how to use your products.

Figuring out what information you should sell seems to stump many people even though it is probably right under their nose.

So to make it easier, here are a few questions to help you come up with a list of possibilities:

  • What do people continually ask you about?
  • Do you have special training or knowledge that others would like to know?
  • What are your special skills or abilities?
  • What hobbies to you enjoy the most?
  • Have you been successful in your business or career where others have failed to do so?
  • What subjects do you enjoy studying and learning about most?
  • Have you ever experienced a set-back that you’ve been able to overcome?
  • Do you have potential collateral material that others would find useful such as your marketing materials or business forms?

If you are still struggling, ask your friends and family members to give their answers to these questions about you.

It’s important that you list all your ideas without worrying about whether or not they are any good. One of the biggest mistakes I see is that people tend to undervalue what they do well. So don’t discount what you know or eliminate your ideas or sell yourself short. Just get some project ideas down and evaluate them later.

If there’s a market for your idea, you can sell your information to that market. Info-marketing is formulaic which means all you need once you have an idea is to test it and to plug into the info-marketing model that is right for you.

Info-products such as books, e-books, reports, newsletters, recorded interviews, speeches, webinars, etc. that can be delivered via download or through the mail are but a few examples of how to make money from info-marketing.

But they are good examples of products that depending on how you decide to set up your info-marketing business, once you put systems in place, you can deliver this information with a click of a button, which means there is no personal involvement on your part. In fact, you can set up systems to handle everything on complete auto-pilot.

No other business or business activity offers the kinds of profit margins, yield to capital ratios, speed of progress, ability to automate to make maximum money from minimum time. None. Nada. Zip. Can you really afford to ignore this? Especially in this economy?

I have forty years of experience that says you can do this. I’m also sure you most likely have knowledge that people are willing to pay you for.  The question isn’t whether or not you should, it’s how long are you going keep passing up on the info-marketing path that can create a life-altering new, second income or, actually, incomes, plural, in very short order?

NOTE: If you are just getting started in Info-Marketing, the day before this year’s annual Info-SUMMIT I’m conducting a special 90 in 90 Fast Start seminar just for those new to info-marketing. During this ONE-TIME-ONLY event, I’ll show you:

  • Five different “plans” with examples and case histories of Fast Start Info-Businesses.
  • How to go from Zero to $90,000 in 90 Days using any one of the five plans.
  • Three ways I started different info-businesses from zero and made them successful (by the way, all three are perfectly useable now.)
  • How to enter a market and align yourself with it.

Come find out about this amazing opportunity and get an complete insider’s look at how you can get in on the biggest payday opportunities in info-marketing.

Isn’t it worth at least exploring? With these approaches, it is IMPOSSIBLE to be, “Too Busy” to fast-start a wonderfully profitable info-business.  Get all the details, click here now.

 

How can Planning A Vacation Help You Create A More Profitable Business?

By: Dave Dee on: June 19th, 2014 4 Comments

I hope you are enjoying your summer. If you are like a lot of people I know, you are excited that school’s out and you’ve got big plans for a fun-filled summer. You might even have a vacation planned that you’re counting down the days until you leave.

The funny thing is that often people give a great deal more thought to planning their vacations than they do to mapping out long-term success for their business. Which is why you can learn a lot about how to create a more profitable business from looking at how to plan a successful and enjoyable vacation.

Plan in advance.  The best vacations are mapped out in advance. Even if you don’t have all the details in place, you have some of the big ones in place such as when and where you are going and some of the big attractions you’ll want to see. The most successful marketing campaigns are mapped out in advance too, even if you don’t have all the information at the start of your planning.

Even beginners can be wildly successful. Do you remember the first vacation you ever planned? You didn’t let the fact that you were a “beginner” or that you weren’t a professional travel agent stop you from booking a trip.  And I imagine you plan trips without a travel agent now too. The same holds true for marketing funnels. You don’t have to be a technology wizard to create marketing funnels. In fact, even a complete beginner can do this, so don’t let that stop you.

Get things in the right order. You wouldn’t book a hotel or airfare before you knew where you were going, right? Before you start planning out your marketing funnel, figure out what your perfect customer lifecycle is for a long term relationship with you. Determine what you will do to acquire him, what you will do to retain him and how you will extend your relationship with him. When you do this first, you’ll find it much easier to map out funnels and you’ll also reap much better results.

Focus on the important stuff. When you go on vacation it’s impossible to hit every attraction, restaurant and do everything you want. However, when you take the time to look at what’s available and prioritize the important places and events, you’ll have a much better trip. The same goes with marketing funnels. When you make sure to include the key points you know will work, then you are sure to develop a much more profitable funnel.

Start small. You probably didn’t plan a month long vacation your first time out, right? It’s better to start off developing a small funnel and build it up from there. That way you don’t get overwhelmed and you are much more likely to get a “win” under your belt.

When you map out your business, you’ll find that you can take full advantage of business opportunities to gain leads and sales. Plus you’ll feel less stress and be much more profitable.

NOTE: If you want to learn the keys to systematically mapping out your business, then be sure to join us on Tuesday as we reveal the steps to creating marketing funnels that maximize conversions and long term opportunities on June 24, 2014 during our FREE Live Video Training.

If you’ve wanted to discover how to map out and create direct response funnels that work be sure you don’t miss the Live Presentation where you’ll discover:

  •  How to map out a complex Marketing Campaign in advance… even when you don’t have all the information up front.
  • A simple method for creating lead generation funnels that doesn’t require you to be a technology wizard. 
  • The truth about the key word underlying ALL successful campaigns – COMPLEXITY – and how you can fashion a powerful, integrated funnel by starting off small and building up from there.
  • A step-by-step formula for the “Perfect Customer Lifecycle” – get this right and you put your business on a long-lasting firm foundation for predictable revenues and success. 
  • Insider secrets on creating power DIRECT RESPONSE driven funnels… and keys to ensure you’re focusing solely on the “STUFF THAT WORKS” every step of the way.
  • Much much more…

Join us on this FREE LIVE Video training giving you the information that will RADICALLY Re-Invigorate Your Business and Your LIFE.

Register for this limited seating event here now: www.GKIC.com/transformation

What Actually Drives Success?

By: Dan Kennedy on: June 10th, 2014 6 Comments

On April 22, Peter Guber was interviewed on Fox Financial’s After The Bell show. Peter, you know, is the author of Tell To Win, an entertainment industry expert, movie producer and mogul, and a sports entrepreneur – his group owns the L.A. Dodgers (MLB) and the Golden State Warriors (NBA). He is speaking at the GKIC Info-Summit* this year, and I believe he is an Absolute Must-See & Hear Speaker. He knows what he’s doing, by the way. The Dodgers were a mess when he got them, and L.A, has never really been a baseball town in the way New York or Beantown or the Midwest cities are. But this past year, the Dodgers sold out all 81 home games – in a year when most ballparks had as many empty seats as full ones. Of course, I live in Cleveland, where, sadly, we have no professional sports teams. The Indians couldn’t even sell out their home opener this year or the games during their brief flirtation with play-offs last season.

Anyway, here, I want to talk about something that Peter Guber is doing, different but not apart from storytelling, selling stories, or filling seats at ballparks or movie theaters. He and his group are building, for the Golden State Warriors, the first 100% private investor  funded, brand new arena in this country in decades, within a privately funded sports and entertainment venues complex, on the San Francisco Bay, on land they acquired with their own money.  Raising the Warriors’ seat capacity from 14,000 to 18,000 seats, incidentally. Note that just as L.A. isn’t a real baseball town, S.F. isn’t a basketball town in the way Boston or L.A. is.

This is the way all sports facilities should be funded. Why should rich sports team owners get their business facilities bought, built and even maintained for them with taxpayer dollars when you and I pay for ours out of our own incomes and savings?  It’s ridiculous. Further, the owners get all this ‘corporate welfare’ by extortion. They should be in prison, where they could get to know many of their thug players, intimately. I can assure you, Mr. Guber could certainly have pointed a gun at the Bay Area’s taxpayers and demanded they buy land, build a megalopolis for his team, and commit to caring for it for 20 years and if they balked, stick up some other city that would rush to acquiesce. But he didn’t.  Consider this in contrast, say, to Mr. Buffet and his ceaseless, deceptive whining about his secretary being in a higher tax bracket than he, or Mr. Obama chest-beating about income inequality and economic injustice, while he winds up paying just 20% federal tax on his $500,000 brought in – no law prohibits Buffet or Obama from voluntarily paying more. It’s easy to posture and lip off and be a blowhard and a bullshitter.  It has to be hard to turn your back on free money to be had, and voluntarily, privately finance and own your sports team’s Taj Mahal. This is called: putting your money where your mouth is. Or: integrity.

This is a magnificent example of (a) applied personal and corporate responsibility, (b) self-reliance, and (c) bold entrepreneurial vision and success thinking – confidence that extremely valuable assets are being created so better to own them than have them supplied. It should inspire questions about your own, personal and business behavior, as well as about public policy and politics – and there are two vital elections coming up, possibly the last, best chances of dragging this nation back from the abyss of all-consuming socialism, represented by con artists like President Obama, Senator Elizabeth Warren (a very dangerous woman – one Ayn Rand would revile), and to slightly lesser degrees, Hillary Clinton, most of the U.S. Senate, and Jeb Bush.  To your own behavior, the litmus test is excruciatingly simple: am I looking outward, for someone else to solve my problems, subsidize my existence, gift me largesse confiscated from others or otherwise raise me up or am I self-reliant and personally responsible?  This is stark one or the other. No gray.

When I said Guber’s leadership decisions and bold actions in this case stand apart from his telling and selling of Story, that’s true but also false. You can – and should – see all of this within context of the narrative he has brilliantly created and put forward for himself, The Story of Peter Guber. There is also a story line he wants for his teams. In his interview, he said “The best business plan is culture.”  Sure, X’s and O’s and dollars and cents matter, but they never drive success. They never propel.  He wants there to be an us against the world, in this together, “they all laughed until”,  up by our own bootstraps, winner (not dependent or co-dependant) culture enveloping proud fans, resilient coaches and players, responsible executives. This is a very powerful premise. Lots of executives yak about corporate culture. Many are idiotically creating welfare-dependency cultures, dispatching buses to bring their lil’ darlings to work, feeding them, getting their dry cleaning done for them, babying them – which, incidentally, the IRS has woken up to and is making noises about taxing. Be interesting to see how the Silicon Valley Millennial Workers like their cereal bar and chair massages when they get a #1099 for the retail value. Anyway, it’s just as easy to talk about culture as it is to talk about income injustice. Talk, as the saying goes, is dirt cheap. But what you see if you observe Guber is someone actually committed to creating and fostering a deliberately designed culture for insiders and customers alike. This is an entrepreneur and CEO to be congratulated and celebrated, and who is worth modeling.

One other thing from this interview. Guber was asked if he thought that the Dodgers or the Warriors or both had now “turned a corner” and would continue progressing and succeeding, essentially, on their own. He answered that in his businesses there are no corners. He said it’s a big circle and the minute you take your foot off the gas pedal, you stall, and slip backward down the curve – like a tiny, lightweight car on a steep, icy hill. So few businesspeople understand this. Real entrepreneurs do.

This is a reason you must keep acquiring and processing new and additional information, ideas and know-how, seeking and finding key vendors and supporters, being inspired, motivated and creatively challenged, associating and fraternizing with aggressive entrepreneurs and marketer, investigating different opportunities – doing anything less; thinking you’ve “learned it” is taking your foot off the gas pedal. This is why we’re here, in this together.

*Registration is now open for the GKIC INFO-Summit, where Peter Guber is the Celebrity-Entrepreneur Featured Speaker. I’ll be talking about culture and narratives, too, within my lead, all new presentation: WWWD – What Would Walt (Disney) Do With Your Information Marketing Business? – for which there is a little sliver of advance look, in the May Issue of The No B.S. INFO-Marketing Letter.  And a broader look in the chapter, The Mouse & The Bunny, in my newest book, No B.S. Guide to Brand-Building by Direct-Response.  Other Info-Summit highlights: presentations by Brian Kurtz on Direct To Consumer Publishing, Robin Robbins on Securing Sponsors & Sponsorship Fees, Dr. Chris Tomshack on Fast Growth, and much more. All the info and early, discount registration is at www.gkic.com/infosummit

Oh, and if you are NOT now engaged in info-marketing, but are curious or intrigued with what opportunities there might be for you, check out my day-before-Summit extra seminar for ‘info-marketing virgins.’ VERY limited seating for this with nearly half already taken. Hurry to www.gkic.com/infosummit.

The Four Keys to Creating Big Breakthroughs

By: Dan Kennedy on: April 19th, 2014 2 Comments

I’ve been at this for 40 years, guiding entrepreneurs, sales professionals and others to exceptional levels of business, financial and personal achievement.

Based on my experience and my up-close and personal work with an ever-growing ‘fraternity’ of first generation, from-scratch millionaires, multi-millionaires and 7-figure income earners, I’ve discovered a few things about big breakthroughs.

We are operating in a challenging economic environment and an even more challenging attitudinal environment. However, I built my first businesses in the midst of a severe recession. In fact, I’ve been through several. Here are two things I’ve learned:

1) All disruption and trauma in the marketplace births new opportunity, and those on the alert for it and who act on it can enjoy incredible experiences and success. Historically, the speed of wealth creation has always been fastest during recovery from recession.

2) These conditions make it all that more important to set out to do big and bold things and to connect with others of that mind-set, so attending things such as Fast Implementation Bootcamp, your local GKIC chapter meetings, and other events will improve your experiences.

What makes people experience phenomenal growth at times like these?

One of the keys is definitely speed. Without speed, you can’t gain momentum. Using speed marketing strategies such as creating systems and identifying opportunities for using them will help put you on the fast-track.  (For more on the systems you need, read How to Harvest Wealth Versus Needing Income.)

Every entrepreneur needs to be on constant alert for, searching for, trying to find ways to accelerate the pace of making things happen. You have to be alert all the time, with your subconscious mind conditioned to run everything heard against a master-list of everything going on in your business and life, to ring a bell when something’s said that might be used. Because one nugget is sometimes all you need to make yourself fabulously rich.

Breaking free of the work-money link is another factor. As long as you are stuck trading hours for dollars, you’ll have a cap on what you can earn. One of the best ways I know to break free of this is through Info-marketing. You can create income fast. It can create predictable, consistent income even when you aren’t able to work. And it allows you to focus on creating exactly what you want rather than on where your next customer is coming from. (For more on how to break free of the work-money link, check out Zero to Hero Model Not Working For You? Create an Income You Can Depend On.)

You also have to liberate yourself from the harmful thoughts and beliefs that get in your way. How you think about money…believing your “not qualified”…thinking there is nothing unique about your business…are just a few of the common harmful thoughts that may get in your way. Until you get your mind right, you always struggle to reach the level of success you want.

Last, you need strategies to take action and build momentum FAST. Putting strategies in place to boost your productivity and eliminating the psychological and actual barriers that keep you from taking action is the final key to making sure you get everything done.

Life is made up of turns and choices. What happens if you take one turn instead of another? It’s impossible to speculate what might have happened if one turn was taken versus another. However, I can tell you that if you want to experience big turning points—big breakthroughs in your life following these four tips will help you do so.

NOTE: If you are businessperson who is serious about creating big breakthroughs and more opportunity, who wants to erase obstacles and create more income and wealth…then I have some good news for you.

For the next three days ONLY, you can receive The Phenomenon training I created to help you conquer all four of the keys I discussed today—so that you can achieve more in the next 12 months than you did in the previous 12 years…

An extension of my Renegade Millionaire System, you’ll receive 50% off through Midnight on Monday, April 21, 2014. Plus as a special bonus gift, you’ll receive an interview with Jimmy Vee And Travis Miller where they’ll explain the exact steps they used to provide “atomic value” to their clients and now charge over $50,000 a year for their coaching program.

Like me, Jimmy and Travis have fought in the trenches and created their own very successful business. They’ll share their valuable wisdom, insights and experience with you in this exclusive interview not available anywhere else!  Click Here To Get The Exclusive Bonus and Save 50% Now!