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Archive for the ‘Information Marketing’ Category

Don’t Envy Me – Join Me Part II

By: Dan Kennedy on: December 20th, 2010 3 Comments

Let’s continue our discussion about jealousy and envy and how to instantly overcome both.

I’m using the information marketing business as metaphor and example. We could just as easily be talking about schucking everything, moving to the Bahamas and opening a resort. Or becoming a bestselling author. Or losing 50 pounds. Or making an extra million dollars this year.

My point is, simply, if someone can do it, why not you?

Dr. Paul Searby went from barely making a good living as a dentist, working 40 to 50 hours a week, to making more money in a month than he did all year, working two days a week in the information business. I know Paul well and, no disrespect intended, there’s no innate or genetic edge, no personal attribute that you might lack. Yes, he’s studied and worked hard for a handful of years, made himself a good copywriter, had a couple false starts before hitting it big. But that’s nothing you can’t do

If he can, why not you too?

Bill Glazer went into the family retail business and successfully ran menswear stores before coming into the information marketing business “cold”. Only a few years later, he went on to having a multi-million dollar a year info-business enjoying continuous, rapid growth, encompassing online and offline marketing, niche and mainstream markets. He had no relevant experience.

If he can, why not you too?

Jeff Kaller was a short order cook, Ron LeGrand a car mechanic. Ron’s info-businesses produced over 25-million dollars last year. He even bought his own private jet.

Jerry Jones was merely putting out a newsletter for dentists; to having a high-priced coaching program, a complete ‘do it for them’ direct-mail company. (He’s also doing huge real estate deals.)

You know Yanik Silver as an internet marketer. But he’s quickly built an amazing coaching/services business, providing marketing to cosmetic surgeons — a program that sells for $96,000.00 per person.

No, he’s never been a surgeon.

If they can, why not you? I developed the most successful marketing newsletter business on earth.

I’m a high school grad, I’ve been bankrupt, I’ve zero professional credentials. If I can, why not you?

This is how you MUST think. About everything. There’s no reason not to. Do NOT disqualify yourself. From anything.

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Do You Have A Sense Of Urgency?

By: Dan Kennedy on: April 2nd, 2010 6 Comments

In my last post, I spoke about the need for business to invest as much time, effort and money in fostering quality and products and customer service as they do in advertising.

In every aspect of business, the winning leaders demonstrate a profound Bias For Action.

That means they have and foster a sense of urgency and are all about keeping pace with tomorrow, not fighting to preserve yesterday.

I’ve seen companies take months to make rather trivial decisions and I think speed is a factor in business success and the speed that a marketing idea makes it from impulse to implementation has a lot to do with that company’s bottom line.

One of Murphy’s Laws says that everything takes longer and costs more than originally projected and I’m afraid that’s true.

But I believe it’s the role of the leader of the business to push, push and push some more to keep the elapsed time between impulse and implementation to the shortest possible number of minutes.
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VOTING OPEN! – Glazer-Kennedy Infomarketer of the Year 2009

By: Mara Glazer on: November 5th, 2009 5 Comments

The annual Information Marketer of the Year competition is now LIVE ONLINE!  You can vote for your favorite contestant right on Facebook at the Official Glazer-Kennedy Insider’s Circle fan page (http://www.facebook.com/glazerkennedy).  This year’s contestants are Jonathan Jay, Robin Robins, and Carl Smith.

Log onto our fanpage on Facebook (if you are not a fan already, this is the time to sign up). Click the “Video” Tab at the top of this page where you can view the videos featuring the presentations made by the contestants.  Make sure to vote for your favorite contestant by clicking the “like” button under their video (voting closes Saturday November 7th at Noon).
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What the Sam Hill is an Information Marketer?

By: Bill Glazer on: October 1st, 2009 38 Comments

In case you’re wondering, Karen and I don’t indulge too often. We just don’t find we need to spend money frivolously and we have a very happy life with our 2-children and Chocolate Lab…Homer.

We do like to take a least one nice trip every year. We’ve practically traveled all over the world.

But one thing that I had wanted for some time is a Porsche and a couple of years ago I picked up my dream car, a brand new custom made Porsche Carrera 4S and while I was signing the paperwork, Rachel Day, who is the dealership’s Financial Services Advisor asked me a question that I hate getting…but I get it asked often.

She asked…

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