Archive for the ‘Information Marketing’ Category


One Of The Biggest Marketing Mistakes I See…3 Ways To Create Authority And Be a Big Fish!

By: Dave Dee on: April 15th, 2014 4 Comments

Last week a picture of a fountain centerpiece called “Colonel Crackers” from the opening of a world entrepreneurial crowd-funding festival in Jacksonville, Florida called One Spark made me think of one of the biggest marketing mistakes I see.

The centerpiece, a giant, over-sized replica of a Goldfish Cracker swimming in a fountain inspires the question…

Which is better?

To be a big fish in a little pond or little fish in a big pond?

It’s an age-old question, yet many businesses get it wrong. And because of this, they constantly struggle to establish authority in their marketplace. They get left behind and never become important or stand out in their consumer’s mind. Instead, they remain just another choice among many.

To examine this question further, let’s take a look at One Spark.

Described as a modern day world’s fair, One Spark gave 610 entrepreneurs the opportunity to showcase their ideas to over 250,000 people.

During the five day festival, they got to show people what they were about and why people should be interested in their business ideas. Participants (called “creators”) competed for a share of a crowd fund, the winners determined by the attendees who voted for their favorite  entrepreneurial ideas. The event also gave entrepreneurs the chance to meet capital investors.

One Spark reduced the size of the pond for entrepreneurs, giving them the opportunity to be a “big fish” and put their ideas in front of a relatively small pond of consumers who were already interested in hearing about new ideas.

However, the businesses that were the most successful at capturing votes at One Spark narrowed this pond down even further.  For example, the owners of WaZINIT, an app that allows you to quickly scan products and compare ingredients against any of those that you are trying to avoid, focused on talking to people who had food allergies or who were on a strict diet.

You see, often I see people defining their market in too broad and too big of terms. At One Spark, the entrepreneurs who went after the entire 250,000 ended up among the bottom vote-getters.

Of course, we’ve talked in great length how that can impact your marketing. You want a market small enough that the resources you can commit to will give you a big impact.

But, making yourself a big fish in a small pond can have an impact beyond your marketing.

As displayed by One Spark, being the big fish can give you clout and status. In this case, the winners, the ones who did this the best, got in the spotlight on stage. They received extra media coverage. And because they are the biggest fish of the One Spark “pond” –based on peer voting, their status rose. People that were at One Spark know these are the businesses to check out. And people who see the media about the winners will also know they are businesses worth checking out.

In your own business, you can make yourself the big fish in the small pond in several ways.

1)  Differentiate. You have to stand out from the crowd. Our 2014 Marketer of the Year, Titanium Member Shawn Buck, narrowed the focus of his marketing business to doing only customized, done-for-you newsletters for businesses. By specializing his company The Newsletter Pro is THE authority on customized, done-for0-you newsletter. Essentially he made himself a big fish so much so that in less than 2 years his company went from being him and his wife working with a few small businesses, to having over 30 employees and mailing hundreds of thousands of newsletter each month!

2)  Make your market smaller. You have to find ways to make your pond smaller. One way to do this is to establish your business or move your business to a secondary town rather than a major city.  For example, a chiropractor in Loganville, Georgia with a population of approximately 10,000 people will find it much easier and less expensive to build clout and authority than a chiropractor in Atlanta, Georgia with a population of 443,775.

3) “Extreme Niching.”  Another way to make your pond smaller is to narrow your niche. For instance, Albany Saab Shop specializes in repairs and sales of used Saab (a brand no longer making new cars.)  Their “extreme niching” has not just made them the go-to place for much of the east coast Saab owners but as Saab dealerships are no longer in existence, they recently had to post on their website that there were certain days they could no longer accept new clients because they are too busy.

Or take GKIC Diamond Member Dr. Donna Galante who specializes in creating amazing smiles using Invisalign™.  Instead of being a general orthodontist and “doing everything” she chose a specific niche and become so successful that she now has created an info-marketing business that teaches others in her profession how to grow their practice.

Being a big fish in a small pond costs less in marketing and can even have lower taxes, insurance etc. if in a secondary town. Plus, when you make yourself a big fish, you have more authority and your importance in your community is greater.

Have you made yourself into a big fish or made your pond smaller? What were your results? Share your story in the comments.

NOTE: People like being associated with winners. If you want to attract more people to your business, you must be perceived as an authority and as more important. To quickly put systems in place to help you achieve this, come to our next Fast Implementation Boot Camp on May 29-30.

In two days you’ll walk away with a fully-loaded marketing campaign created and ready to send the minute you return home. You won’t have to struggle by yourself to create it, you’ll have a marketing coach there to help make sure you’ve got it right.

Best part is, if you are a GKIC member, this is absolutely FREE.  Not yet a member? Take our free trial membership and get $633.91 worth of money-making information as our gift to you. http://www.gkic.com/incrediblegift

To learn more or to register, go to http://www.gkic.com/bootcamp or call your GKIC Concierge at 1-800-871-0147, Monday –Friday between 8:30 AM-5:00 PM.

But hurry, we only take 157 people and the seats fill up fast!

How To Make This Tricky Part Of Your Business More Effective…

By: Darcy Juarez on: April 12th, 2014 4 Comments

Last week we talked a lot about the importance of making your customer feel like your business and your business alone is THE one for them. (See my article Dan Kennedy Warns: You can no longer afford to do this.)

It’s a lot easier when you are face-to-face with someone because you can ask questions and give them personalized attention.

However, to really grow your business, you have to be able to translate that feeling on a massive scale.

We talk a lot about how to do this in direct mail and email and other media that is more of a one-to-one type of communication, but one area we don’t talk a lot about is your website.

Websites are tricky.  Because unlike an individual letter or email sent directly to your prospect or customer, people will be viewing your site who are in different stages of the buying cycle.

From the prospect who knows nothing about your product or service and very little about you to the fiercely loyal customer who has been with you for years.

Really think about that for a minute.

This means that a one-size-fits all approach will not work.

Sadly, the one-size-fits all approach is what many website builders do. While this may seem like the cheaper and easier approach, the truth is, it ends up costing you more in both time and money.

Concealed costs and trying to fit a ‘square peg in a round hole’ can end up causing you to lose customers and result in having a website that isn’t generating leads or income.

Trying to cater to everyone means you aren’t likely to capture much of anyone. And the likelihood that you snare prospects that are a poor match for your business goes way up.

Instead, here are some ways to make sure you build a better website so you don’t end up with a one-size-fits-all solution.

1.  Answer these questions before you start. Whether designing your website or adding additional pages, give thought to these questions to make sure every page fits into your “big picture” plan.

  • Who is your audience?
  • What factors are important to your audience?
  • What is the purpose of your site (or page)?
  • What’s the best way to get the traffic visiting your site to take the action you want?

Each and every page needs to have a purpose and needs to work together with the other pages on your site so your visitor has a great experience.

For example, when you put a blog post up, ask what the purpose of your blog post is and how this relates to the rest of your site.

Ask yourself things such as: “Am I trying to drive people to a presentation? Or trying to capture a lead by getting them to download a free report?”

These are only a couple of examples, but the point is there should be careful thought into your plan rather than just slapping up pages independently of each other.

2.  Build for longevity. One of my favorite things is automation. One way to automate your business is to build evergreen campaigns. To make your website evergreen, use fundamental direct response marketing principles that have stood the test of time and resist the urge to constantly change your site because some new guru says there is now a new rule to follow.
 
3.  Direct the process. Don’t turn your site over to a web designer, a tech guy, etc. Most are focused on the job they were hired to do and not on the overall design and purpose. They may not know or understand direct response. They certainly won’t be looking at the overall big picture. You need to think like an architect and make sure every element on your website is working together for the end result you want. (I discuss this in detail here.)
 
4.  Make every word count. There is a myth that a website has unlimited real estate. However, just like an ad in a magazine or newspaper, you must make every word count. Don’t get sloppy. If an element isn’t helping with your “big picture” strategy, get rid of it.

When you can put the work into something once and get it to work for you over and over again, you’ll find you’ll not only save a lot of time, but you’ll save a whole bunch of money not having to re-build all the time. Like a great sales letter that continues to work year after year, following these principles, it is possible to build a website that will make visitors feel that you are exactly the right fit for them.

*What’s Hot at GKIC This Week—Available ONLY through April 14, 2014* Are you tired of having to play catch-up with technological changes? Do you want more strategies on effective ways you can get your website and other Internet marketing to work today, tomorrow, and for years to come without having to make constant changes and updates? Discover the Essential Truths of Internet Marketing from Dan Kennedy.

You may not realize it, but Dan writes copy for and designs website and Internet marketing strategies for clients all the time. In fact, all but one of Dan’s clients uses the Internet in their business. Find out what really works.

This is the ONLY place Dan reveals these secrets.  Click Here To Learn More Now

Three Tips For Turning Your Hobby (Or Info-Product) Into A Long-Lasting, Money-Making Business

By: Darcy Juarez on: February 22nd, 2014 7 Comments

It all started as a result of schoolteacher Lori Lange looking for a way to stay home with her son.

Famous in her circle of friends for organizing themed dinner parties, Lori was continually being asked to share her recipes …

So she decided to start a food and entertainment blog where she posts recipes, party ideas, cooking experiences, diet suggestions and more.

Now ten years later, her recipegirl.com site gets as many as 1.8 million page views per month and earned her a subscription list of 24,000 people.

She’s also published a collection of recipes in “The Recipe Girl Cookbook,” has large companies such as Kraft and Gold Medal hiring her to develop recipes with their products, and gotten the opportunity to travel, doing tours such as a cheese-tasting tour of Europe and a culinary tour in Mexico.

“I’m making more than I ever would have teaching and I have the ability to travel, live where I want and do what I love, ” she says.

Sounds ideal doesn’t it? Making more than you ever thought possible…doing something you love…and having the freedom to do what you want, where you want and when you want.

It’s okay if recipes aren’t your thing. You can develop information products and resources about anything. About your business. About a hobby you love. About a subject you know a lot about.

The thing is…there must be thousands of recipe sites on the Internet. And I imagine many have come and gone in the ten years Lori’s has been around. Truth be told, whatever your topic or interest is, there’s a chance that other people are writing about it and making money.

So what makes a site like Lori’s build a substantial subscriber list and still be going strong ten years later?

Here are three things “Recipe Girl” does well tthat will help you create better information products…no matter what the format your info-product takes (books, webinars, speaking, coaching etc.)

1)      Deliver a unique hook. All of Lori’s recipes are personally created or adapted from other recipes. Plus she tries not to use canned or processed foods. The unique hook for GKIC info-products is that we deliver real secrets without the B.S. and show what real made-from-scratch millionaires have done (and are doing) to make money rather than showing things based on theory.

When creating your info-product, what makes your product stand out? What is your philosophy that you consistently present that makes you unique?

2)      Make the reader feel like they can do it. Lori talks about recipes her 12 year old creates and tells people how easy her recipes are to make. It’s about more than delivering great content. If people feel they can’t do what you present—that it’s too hard, they’re not smart enough, etc., then you’ll lose them. You must help them feel that they can do whatever it is you are presenting.

What can you do to instill confidence in your customers to make them feel they will be successful at whatever you are trying to teach him or her?

3)      Create rapport. Lori doesn’t just share recipes. She talks about her personal life—like an exercise challenge she took and what her family was doing while trying one of her recipes. For instance, she talks about all the cold weather the country is having and how a nice hot bowl of soup warms you up…and enjoying it with her family while they watch the Olympics together. While these aren’t overly personal things, they are things that her audience can relate to…and makes them feel they have things in common with her.

The make-up of your ideal target audience will help determine things you might want to talk about. For example, if I know I have a lot of animal lovers then I might share pet stories. If I am targeting wealthy baby boomers, I might talk about travel experiences.

How will you tie in personal stories or information to your info-product to make the reader feel more connected to you?

Take time this week to see if your newsletter, teleseminar and other info-products do all three of these. If not, spend some time making a plan to incorporate them. This will make your information more interesting to consume, improve your results, and create a much stronger bond with your customers—helping to keep them around for a long, long time, just like Lori’s readers have.

*What’s Hot at GKIC This Week—Available ONLY through February 24, 2014* Do you have a hobby you’d like to turn into a money-making business? Or do you currently  offer info-products, but haven’t had a lot of luck attracting eager buyers? If so, then I have some good news for you.

This weekend only, you’ll can get Dave Dee’s killer four-hour training that takes you step-by-step through how to create your own info-product FREE when you invest in Dan Kennedy’s Info-Product Recipe. It’s the perfect combination with Dave’s foolproof method and Dan’s recipe that gives you his closely guarded secrets and never before disclosed ingredients to creating information products that continue to sell year after year after year.

And while you will still be able to get Dan’s Info-Product Recipe after this weekend, Dave’s training is not for sale anywhere and will be locked away in the GKIC vault after midnight on Monday, February 24, 2014. So you’ll have to hurry. For more information or to get your copy, visit www.gkic.com/inforecipe or click here now.

The Most Powerful Marketing Force Available. Are You Using It?

By: Dan Kennedy on: January 12th, 2014 5 Comments

An age-old copywriting secret is to ‘enter the conversation already happening in your prospect’s mind.’

One of the easiest ways to do this is to look at what everyone is talking about.

According to USA Today, Google reported the top two trending searches for 2013 were for former South African leader and human rights activist Nelson Mandela and actor Paul Walker—followed by the iPhone 5 and actor Cory Monteith.

Yahoo reported that the top obsessions for 2013 included Miley Cyrus “twerking”…”Duck Dynasty”…the casting of “Fifty Shades of Grey”…and ”The Walking Dead.”

The popularity of these searches indicates that this is what is on your prospect’s mind.

Other than the iPhone 5, do you notice a common denominator?

The answer is obviously they are celebrity-related.

People love celebrities. They’re obsessed by them.

A single celebrity death will often trump media coverage of anything else going on in the news, even if the reality of the other news story is far more staggering.

The truth is people are fascinated by celebrities and that trend isn’t going to change. It’s only growing. And, inexplicably, people confuse celebrity with credibility.

This is good news for smart marketers.

Every year billions of dollars are spent on celebrity endorsements. People will buy whatever celebrities eat, drink, wear, and drive. They want to know what celebrities do, where they shop, live and do business. Tap into celebrity and you have access to the most powerful marketing force available.

It’s easier to do than you think.

If you do business on a local level, it’s relatively easy and inexpensive to become a local celebrity. If you do business nationally but in a niche market, it’s also relatively inexpensive.

Make yourself famous by writing articles and books, giving lectures and being active in industry and community affairs.  Feature yourself in your advertising, videos and webinars.  Get interviewed on radio and TV and post the files on your website.

It’s worth noting that, these days, the lines between “PR” (public relations) and paid, commercial advertising as a means of creating celebrity status are very blurred.

It wasn’t too long ago that I watched an alternative health guru interviewed on Larry King and noted that virtually all the questions were the same as what our hosts on an infomercial asked two health experts.

When entertainment TV reporter Leeza Gibbons interviewed and profiled motivational speaker Tony Robbins in an infomercial was that as good as being on the TV show, Entertainment Tonight? Yes. In some respects it was even better…because this suggests strategy.

If you could get 3-time NFL Super Bowl Champion Emmitt Smith to appear in one of your ads do you think that would get more attention than an ad without a celebrity in it? (Incidentally, there is a way to get him and other mega-celebrities to do this when you attend Super Conference℠.  Find out more here.)

Using advertorials in newspapers and magazines, bought radio and/or TV time, self-published books, etc. you can do the same thing you once had to accomplish only through publicity and public relations.Not to mention that you can exert complete control over the process, unlike in live interviews with the media where you are at the mercy of what they ask, what they include in their edits, and whether or not your story gets bumped. Plus you can get it out much faster.

Whether you make yourself into a celebrity or you find celebrity endorsers to create a connection between your product and service and showcase this connection, celebrity is undeniably one of the most powerful tools you can have in your marketing toolbox.

This draws attention, enhances the buying decision and increases the loyalty of your consumers. Plus as mentioned before, you’ll be viewed as a more credible source.

One of the smartest moves you can make this year is to capitalize on the growing trend of celebrity fascination.  Build your own celebrity and/or start connecting with celebrities to form an association between them and your business now.

*What’s HOT at GKIC This Week*–Available ONLY through, January 15, 2014, discover how to tap into celebrity marketing in GKIC’s report: “Discover Twelve No-Cost and Low Cost Ways to Expand your Bottom Line Profits by Tapping Into the Power of Celebrity Marketing.”  Find out how you can get this report FREE and join the best, brightest and most successful GKIC members here.

The 7 Critical Marketing Areas You Need To Have In Place To Be Successful

By: Darcy Juarez on: January 4th, 2014 8 Comments

In business, there are 7 critical areas of marketing every business must have in place. Think of it as your “Wheel of Marketing.”

And in order to have your business run smoother, be less stressful, less time-consuming and excel faster, you must have all the spokes in place and balanced.

We determined the spokes of our “Wheel of Marketing” from working with Dan Kennedy and our millionaire and multi-millionaire entrepreneur GKIC members.

Through our members generous sharing of their successes, we discovered that these extremely successful and wealthy business owners each have 7 critical marketing areas (i.e. spokes) in your wheel and consistently have them working at their maximum potential. These 7 critical areas are:

1)      A market that is hungry to consume your message…and your product or service.

2)      A marketing message that grabs your prospects by the lapels and gets them to read your ad, sales letter, emails, or other marketing pieces.

3)      A system for increasing the lifetime customer value (LCV) of each customer, client or patient.

4)      A system for reaching more affluent customers that don’t make purchasing decisions based on price.

5)      A lead generation machine that never leaves you wondering where your next customer, client or patient is coming from.

6)      Offline strategies for getting your marketing message in front of your customers.

7)      Online strategies for siphoning more leads and sales to your business.

Take a minute to honestly rate yourself on each of the spokes of your marketing wheel—with 1 being not existent and 10 being outstanding. For example, if you don’t have a system for reaching affluent customers then you would rate yourself a 1 or if you have tried reaching out to the affluent market, but don’t have a system that consistently works, then you might rate yourself a 5.

This will not only help you determine where you are weakest and can improve the most, but it will also show you whether or not you are balanced. For instance, if you rate yourself a 10 on offline strategies but a 1 on online strategies, you can’t experience a thriving business.

Make all of your spokes strong in each of these seven critical areas and you will have a business that provides you with the income that allows you to take vacations without feeling guilty and have a business you look forward to going to each and every day without having worries constantly keeping you awake at night.

Is your “Wheel of Marketing” balanced? Leave a comment about what area(s) you need to strengthen the most.

NOTE: If your Wheel of Marketing isn’t balanced, check out our never before released Maximum Profits Online and Offline Fast Track Success Kit.  This is the closest thing to having GKIC personally take you by the hand and personally mentor you to get each of these 7 critical areas in place and running at maximum strength so you can possibly double or even triple your profits.

You’ll get GKIC’s uncommon strategies and the most comprehensive training we’ve ever compiled to date that will allow you to not only balance your marketing wheel, but push each spoke to its maximum. Plus, this training is designed to help you QUICKLY assimilate, implement and profit from a balanced GKIC-style marketing wheel so your business can start thriving FAST.

For more information click here

5 Things You Can Do To Make Your New Year More Profitable…

By: Dave Dee on: January 1st, 2014 6 Comments

As you begin the year, we wish you growth, prosperity and autonomy…and hope you have your best year yet.

Yesterday Darcy gave you five things to do to get ready for 2014. (If you missed it, read 5 Things To Do Right Now That Will Make 2014 Your Best Year Yet here.) Today, I’ll list five things that will specifically help you meet your income goals for 2014.

1)      Pick your biggest wins. It’s easy to get overwhelmed with ideas and strategies you want to implement. Instead of attempting everything, becoming overwhelmed and paralyzed and completing nothing, pick one or two ideas that will give you the biggest wins.  Give yourself a deadline to complete them. Then pick two more. For example, perhaps adding a follow-up sequence to a sales letter that is converting will give you the biggest win right now. Make your single focus to get that follow-up sequence in place in the next week. Then move on to your next big idea.

2)      Improve your copy. People often wonder what Dan Kennedy does to justify fees of $100,000 to write a sales letter or ad campaign. The answer is simply that words matter and he’s very good at picking and combining words that sell. Dan says, “It’s absolutely true that how you say it is as important as what you are saying.” (If you are thinking of hiring a copywriter to help you with this, be sure to read our FREE report, “The 7 Key Questions That Every Copywriter You Hire MUST Be Able To Answer To Write Killer Direct Response Copy and Create Marketing Campaigns That Will Outsell The Pants Off Your Competition, to ensure you don’t waste your precious marketing dollars on bad copy.)

3)      Add another stream of income.  Back in the 1950’s a family could survive on one income. Today, many families require two incomes. And if one income is lost, they quickly face financial hardship. The wealthiest people I know have more than one source of income flowing in. That way if one stream isn’t doing well, another source will make up the difference. The best way we know how to do this here at GKIC is to add information marketing to your existing business. Focus in on a niche or sub-culture where your audience is already narrowed.  This way your price point can be higher.  (A good place to start is by watching the free training video and getting the quick start-up guide  from the Information Marketing Association here.)

4)      Raise your prices. Make more money this year simply by raising your prices for the same products and services you already offer.  Not only will you make more price per unit sold, in some cases price tests show that a higher price will actually cause higher response. (See chapter 7 in No B.S. Price Strategy.) Use the pricing strategies and secrets in Price Elasticity Online Training to extract the maximum price for your products and services and raise your prices with little or no price resistance.

5)      Write a book.  Writing a book positions you as an expert.  This gives you a huge edge over your competitors who have not written a book. Plus as an expert, you can charge more for your products and services.

Doing one of these this year will increase your income. Doing all of them could be life-changing. What do you plan to do in your business this year to raise your income? Let us know in the comments below so we can help provide you the information you need to succeed.

NOTE: As a way to get your year started right here’s a FREE replay of “Secret Productivity Strategies Of The Ultra-Successful” that I did several months ago.  This will help you to accomplish more of your goals in 2014 and get them done faster than you ever thought possible.

A Confession And Insider Tips On How To Effectively Market On The Internet

By: Dave Dee on: December 12th, 2013 5 Comments

I confess, when I first started marketing on the Internet, I wasn’t making much money there. Maybe around $500 a year.

But once I learned how to successfully use online marketing, I quickly took that to $500 a week and then even to $500 a day…and you can too.

Even better, the fact that you read and follow GKIC and are likely already marketing your business with offline media means that when you integrate your online marketing with your offline media, you’ll increase your profits even more… because online media works best when integrated with offline media.

Of course, while Darcy Juarez discussed why it is essential for you to market your business on the Internet in her article, Shocking. Over 50% of Small Businesses Don’t Do This…And Why YOU Must.” (You can read it by clicking here), she did not discuss why businesses don’t do it.

It may be true that some small business owners don’t think it’s necessary. But from what I see and hear, I believe it mostly has to do with overwhelm, confusion and not knowing how to do it.

The first step is to have clear goals for what you want to achieve.  It’s a mistake to simply slap together a website or hire some “expert” to build you a site or put together some online marketing. Without clear goals, you’ll find it not only gets expensive time and money-wise if you constantly have to re-do things, but your business will take a huge hit in terms of lost customers who quickly abandon your website due to lack of clarity on how you can help them.

Your goal might be to gain new customers, build deeper relationships with existing customers, sell more stuff or attract a steady stream of leads. Think about your short, medium and long-term goals.

Once you’ve defined your goals, you’ll need a strategic approach to attain them. Because without strategy, you have no direction. Think about what type of site will help you achieve your goals. For example, would a soft-capture site or hard-capture site work better? Should it have a single purpose? Should you make an online catalog? Should you use direct response or presentation?

Define your ideal target market. Be specific. For instance, “car buyers” is too general. Within that category there are first-time buyers, sports car buyers, truck buyers, etc.  The more you know about your target market, the better you can serve them and the more you can tailor your future campaigns, both online and offline PLUS…the more ideal customers you’ll attract…the more sales you’ll make…the more referrals you’ll receive.

Develop a powerful Unique Selling Proposition (USP) that differentiates you from your competitors. This is especially important when marketing on the Internet, because it’s real easy for your online prospects to click away from your website and search for what else is available.

Make your Internet marketing evergreen. By using key fundamentals and foundational principles of what works in marketing, you can create Internet marketing that will work today, tomorrow and for years to come.  This will save you time, money and the frustration of not having to constantly re-do things or chase the “latest trend.” Plus, you’ll find this will make you richer and more relaxed because you’ll be consistently attracting clients, customers and patients and you’ll eliminate the confusion of trying to constantly learn the newest “thing.”

Invest in good, strong copy. On the Internet, every word matters when it comes to marketing yourself. Your words either move your prospect to respond or to abandon your website (or other online marketing)…sometimes forever. Each page is valuable real estate and must move your reader to do something…even if it’s just to read another page. Making sure the architecture and wording is right is essential to making money online.

Measure and evaluate your results with analytics to make sure you are achieving your goals. Online marketing tools can show you where your customers come from, where they spend most of their time, how they respond to your email marketing campaigns and more. Key information that tells you whether your marketing is working or needs to be fixed.

The key to creating powerful Internet marketing is to know what you want before you start and to use a solid strategic approach you know works. When you do and integrate it with your offline media, you’ll discover you’ll make more money and spend less time trying to make your online marketing work…no matter what your niche is or what is happening in the economy.

NOTE: If you want to get a clearer picture of what your strategic approach should be to marketing your business on the Internet, then you won’t want to miss my FREE webinar, go to www.gkic.com/eimt to reserve a spot now.  Dan and I will be discussing the Essential Truths of Internet Marketing and you won’t want to miss this!

One Of The Best Success Parables Ever Crafted…

By: Dan Kennedy on: December 5th, 2013 9 Comments

Every year about this time, as I bump into Santa in a shopping mall, I think about motivational speaker Glenn Turner’s Santa Claus story.

It’s one of the best success parables ever crafted.

While it’s told much more artfully than I can hope to  summarize here, you’ll be able to get the gist.

Turner talks about being a boy in a very poor family, and each year asking Santa for whatever his cousins (in a much better off family) asked for.

One year they both asked for a pony. They got a pony and he got hand-me-down clothes and apples. The next year, thinking he must have done something wrong the year before, he carefully copied his cousin’s letter to Santa word for word, asking politely for a bicycle. His cousins got bikes and he got hand-me-down clothes.

Then he tells of going out behind the barn, with tear-filled eyes, but a rage-closed fist raised to the sky as he said, “Okay Santa, if that’s the way you want to play it.” And then he says he set about being his own Santa Claus.

Hopefully the points are obvious: most people childishly rely on others to give, to appoint, to authorize, to promote, to grant permission, to set their life agendas for them.

Only comparatively few accept full and total responsibility to be their own Santas and grant their own requests. In other words, they take matters into their own hands.

There isn’t any fat guy in a red suit coming down your chimney to bring you that Mercedes you’re lusting after or that fat retirement account that’ll guarantee your security or that independence you’ve been dreaming about.

However, a guy with mostly white hair wearing a No B.S. sweatshirt and his master elves arrive each week with a sack full of strategies, examples, and information you could use to get pretty much anything you want that money will buy…

If you are interested in becoming your own Santa this year, here’s what I recommend you do:

1)      Examine all of your marketing. This might seem a bit obvious, however, each year small business owners repeat the same type of advertising, hoping for different results but getting the same miserable results as the year before.

Review every marketing campaign. Track results. And determine what’s working, what isn’t and what is working but could work better. Here’s the tricky part. Just because you tried something and it didn’t work, doesn’t mean the media doesn’t work. It might just mean your approach didn’t work.

2)      Invest in making yourself a better marketer. Schedule time to study marketing every day.

The top GKIC members carve out time each month to comb through their No B.S. Newsletter—considering it a mini seminar delivered by mail. They invest in coming to GKIC events because they know their return on investment will be far more than what they pay to go…in both time and money.

If you have a stack of unread materials, set aside time to read and study them. Pick at least one thing out of your No B.S. Newsletter to implement in your business each month. Even implementing just one thing can have a huge impact.

Attending events can also provide a superior catalyst for success.

3)      Emulate the right people. The key to success in ANY business is to study and learn what top marketers do to make money from their marketing…and then implement that in your business.

Being a top expert in your niche doesn’t guarantee success. In fact, I can give you a list of many experts who have failed in business. Most often it’s not because you’re not good enough at what you do, it’s because you’re not good enough at marketing what you do. Couple that with copying people who are the best at the “thing” they do, but aren’t the best at marketing, and you are setting yourself up to fail.

So what’s it going to be… are you waiting for Santa….or are you your own Santa?

NOTE: It used to be that the day after Thanksgiving was the start of the holiday season…making the Friday after Thanksgiving a really special day. Here in Cleveland, it seemed that everybody in the area would trek to downtown for the arrival of Santa at one department store and the tree lighting on Public Square. Not one hint of Christmas decorations was seen anywhere. Then magically it all appeared overnight. It was really something special.

Here at GKIC we still strive for “special” and “events.” Coming up in March, there is the giant Moneymaking SuperConference event. We invest months of planning in order to make each truly special for those who attend. Something you just can’t miss. By now you should have received your invitation to SuperConference and registered.

If not, you still have time to get all the information so you can be your own Santa…plus if you act now, you still have time to get the deepest discount and best deal you’ll be offered.

Find out and click here or go to www.gkic.com/sc2014

Five Things You Can Learn From Olympians About Winning In Your Market

By: Darcy Juarez on: November 19th, 2013 4 Comments

Have you noticed all the commercials with Olympic athletes lately?

With the February 2014 Winter Olympics approaching, commercials featuring Sochi-destined athletes  have ramped up. But you might have noticed that, even though there are a lot of extremely talented Olympian athletes, most of them are never mentioned. The ads pretty much only feature gold medalists. Why? Because people like to be associated with people and things that are number one, so winners tend to get the big payoff.

The thing is… in reality, the guy who won the Gold might only be a few tenths of a second faster or a couple of tenths of a point ahead of the second, third and fourth place finishers.

There are a couple of points to take away from this. First of all, you are probably closer to being the big winner in your category than you think. Second, if you want to be remembered and stand out ahead of the competition, you should compete to win…otherwise you’ll blend in with the rest of the pack and your business and income will fall behind.

The truth is, like in sports, there are a few things that winners consistently do that make them rise to the top. Here are five things Olympic Champions do which you can apply to your business that will plant yourself firmly in the winning position.

1)      Don’t stop short. Many races have been lost because a competitor glided in or didn’t finish hard all the way to the end. In marketing stopping short equates to doing a one-shot mailing.

Take the example from Magnetic Marketing, in which Dan Kennedy shows a company in a business-to-business market using the three-letter Giorgio system to sell coupon books. (You can view the entire Giorgio letter system in Magnetic Marketing.) The first letter elicited a 7% response. The second letter brought in 8% and the third letter, 3% for a total response of 18%. But had they stopped after the first letter, like most businesses do, then they would have left 11% on the table.

I can show you case after case where people would have lost out on extra income had they stopped short after making only one contact. So to win the biggest return, never stop after one contact.

2)      Narrow the field to dominate. Imagine if a downhill skier decided he was going to compete in cross country skiing too. Because he was short of resources to sufficiently compete in both (specifically time necessary to train effectively in both,) he could pretty much guarantee he wouldn’t win at either. But putting all his time, energy, focus and resources into a narrow, manageable sport, he greatly enhances his chances to win.

Similarly, by zeroing in on a manageable audience (for example, they all live in the same area, or they all do the same thing) and shrinking that list to a size you can afford to market to, you can quickly become the dominant presence in your target market.

3)      ALWAYS go for the extra point. A gold medalist always goes for the extra point, that “maneuver or technique” with the higher degree of difficulty. For your business, going for the extra point means always going for the upsell. You won’t get it all the time, but about 20% of the time people will take it.

4)      Follow the rules. Athletes who don’t follow the rules get disqualified. Similarly, businesses who think direct response marketing rules don’t apply to them because their business is “different” are effectively disqualifying themselves from winning.

Knowing the rules of direct response and applying them consistently to your business will make you pull far ahead of the businesses who don’t follow them. (To get all the rules, check out chapter one in Dan Kennedy’s No B.S. Direct Marketing Book.)

5)      Have a playbook with winning strategies. Whether it’s an individual sport like boxing or a team sport like basketball, athletes have some sort of playbook they refer to that has “winning moves.” That is they have specific moves or a combination of moves that most of the time give them the desired effect. In business you need to have systems that are going to reliably and predictably give you the desired result.

For example, at Fast Implementation Bootcamp, one of the “plays” we give attendees is the “Lost Customer Campaign” which reliably, predictable and consistently generates immediate cash for business owners.

Having go-to strategies you can use when you need to generate more leads or weed out “lookers” from “buyers” or turn a free offer into a paying customer are important when you want to win. Without them, you waste a lot of time and money on ineffective methods, not to mention, the person with the right plays will beat you at business every time.

The thing about winning is that everyone is capable of doing it. You just have to know the right things to do and then do those things more consistently than your competitors. Use these five strategies and when you do, you’ll gain huge strides in your market and there is a better chance than not, you’ll come out on top.

NOTE: I’m excited to announce that professional football player, television personality, entrepreneur and philanthropist Emmitt Smith will be our celebrity guest at this year’s SuperConference 2014.  Champion of three Super Bowls Emmitt Smith knows a lot about winning…both on and off the field.  Don’t miss hearing his insights on winning. You can still get in on early registration with the lowest price available and the best bonuses until December 20, 2013. We had a large number of people sign up for SuperConference while at Info-SUMMIT, so if you don’t hurry, the low price might not be the only thing you miss.

To get more information or register for SuperConference, click here or go to www.gkic.com/sc2014

Use This Simple Free Google+ Tool To Connect, Monetize & Create Buzz

By: Darcy Juarez on: November 5th, 2013 1 Comment

Are you an early adopter?

Do you want to get the jump on your competition in regards to one of the niftiest new (and free) marketing tools available today?

If so, this Thursday, November 7th, GKIC’s Chief Marketing Officer will be offering a FREE Live Internet Television event directly from the floor of Info-Summit.

He’ll be revealing how you can use Google Hangouts to make maximum profits. (You can register at no charge for this event, “The Secrets to Six Figure Google Hangouts” by clicking here.)

Google Hangouts is a extremely powerful tool offered by Google+ that allows you to have a live group conversation using your webcam. It’s kind of like video conferencing (or Skype) meets a webinar, but you can video chat with multiple users instead of just one. Plus you can broadcast it to a larger audience and automatically create a video from it that can be shared on YouTube.

You can also capture photos, share your screen and message friends. For you non-techies, it’s easy to use.

Apart from the above, what are some other reasons you should be using Google Hangouts as part of your marketing strategy?

Here are five.  Google Hangouts will help you:

    1. Sell your products and services.
    2. Build relationships with distanced workers or your customers & clients.
    3. Show yourself as a thought leader.
    4. Build your celebrity.
    5. Raise your visibility by taking advantage of Search Engine Optimization (SEO). (It’s no secret that the engineers of Google+ constructed it to dominate search results above all other social platforms.)

There are many ways you can use Google Hangouts in your business. You can:

  • Give live demonstrations of your products and services.  Hold a hangout to demonstrate a service or how to do something or show something that would otherwise require someone to physically see it. You could demonstrate how to use a product or how to cook something. Or show a house or how you do a procedure. Plus, because it’s a live event, your customers won’t expect a perfectly scripted and polished presentation like they would in a webinar or video which makes it less time-consuming.
  • Hold group coaching, a mastermind meeting or consulting sessions. Because you can have up to 10 people on at once (if you activate Google+ premium the limit increases to 15), you can host group coaching or consulting or mastermind members in different areas of the country.

This would allow you to hold face to face meetings from time to time without the time and expense of traveling. If you want to create an even more powerful tool, you can occasionally invite select people to view it and/or create a video from it. So while only 10 people may participate, you have the opportunity for thousands to view it—providing a unique and valuable sneak peek inside your coaching or mastermind group to encourage others to join. You could also use this to meet with long-distance staff or project members.  

  • Interview a celebrity or have a panel discussion. Hold an event with a celebrity or a panel discussion and invite your customers to hangout and you’ll build your credibility and forge deeper connections with consumers. Especially if you set up your hangout to allow them to ask you, your celebrity or your panel questions during the scheduled hangouts.
  • Hold a press conference. Invite customers and the media to a Google Hangout to make a big announcement such as the introduction of a new program or product. Recording artist Taylor Swift hosted a Google Hangout to announce her new album, Red. She answered fans questions from around the world, let them know what to expect and debuted the album’s first single.

There are many ways for you to use Google Hangouts to connect with your customers, clients or patients, monetize your business, and create buzz. Check out Dave Dee’s presentation on Thursday, November 7th, 2013 at 4:20PM ET to learn his killer strategies for using Google Hangouts to create maximum profits.  Reserve a spot here now.

He’ll give you his secret formula to balancing “hard core pitch” with “hard core content”, a simple 1-2-3 structure for your hangout presentation making it practically foolproof to deliver and much more. You can get the details and join us virtually at Info-Summit at NO CHARGE by clicking the link below.

www.gkic.com/infosummitsneakpeek

*** YOU’RE INVITED to be a part of Dan Kennedy’s Special Celebration … I want to remind you that you are invited to join GKIC and Dan Kennedy for a special evening of CELEBRATION, this Friday, November 8th at 8:30 PM ET.

While this will take place live at Info-SUMMIT, you have the opportunity to thank Info-Marketing’s own legendary Hero by joining us FREE online for this historic occasion.

You’ll experience amazing, inspiring and often amusing “Dan stories”, a collection of archival items from Dan’s 40 years of work, a “Best of Dan” video, a special presentation of the 2013 Persistence Award from the Napoleon Hill Foundation and other fun surprises.

You won’t want to miss this very special evening as we honor Dan Kennedy’s 40th Anniversary in Info-Marketing.

Don’t Miss Dan’s 40th Celebration…Get All the Details By Clicking Here