Archive for the ‘Internet Marketing’ Category


How To Make This Tricky Part Of Your Business More Effective…

By: Darcy Juarez on: April 12th, 2014 4 Comments

Last week we talked a lot about the importance of making your customer feel like your business and your business alone is THE one for them. (See my article Dan Kennedy Warns: You can no longer afford to do this.)

It’s a lot easier when you are face-to-face with someone because you can ask questions and give them personalized attention.

However, to really grow your business, you have to be able to translate that feeling on a massive scale.

We talk a lot about how to do this in direct mail and email and other media that is more of a one-to-one type of communication, but one area we don’t talk a lot about is your website.

Websites are tricky.  Because unlike an individual letter or email sent directly to your prospect or customer, people will be viewing your site who are in different stages of the buying cycle.

From the prospect who knows nothing about your product or service and very little about you to the fiercely loyal customer who has been with you for years.

Really think about that for a minute.

This means that a one-size-fits all approach will not work.

Sadly, the one-size-fits all approach is what many website builders do. While this may seem like the cheaper and easier approach, the truth is, it ends up costing you more in both time and money.

Concealed costs and trying to fit a ‘square peg in a round hole’ can end up causing you to lose customers and result in having a website that isn’t generating leads or income.

Trying to cater to everyone means you aren’t likely to capture much of anyone. And the likelihood that you snare prospects that are a poor match for your business goes way up.

Instead, here are some ways to make sure you build a better website so you don’t end up with a one-size-fits-all solution.

1.  Answer these questions before you start. Whether designing your website or adding additional pages, give thought to these questions to make sure every page fits into your “big picture” plan.

  • Who is your audience?
  • What factors are important to your audience?
  • What is the purpose of your site (or page)?
  • What’s the best way to get the traffic visiting your site to take the action you want?

Each and every page needs to have a purpose and needs to work together with the other pages on your site so your visitor has a great experience.

For example, when you put a blog post up, ask what the purpose of your blog post is and how this relates to the rest of your site.

Ask yourself things such as: “Am I trying to drive people to a presentation? Or trying to capture a lead by getting them to download a free report?”

These are only a couple of examples, but the point is there should be careful thought into your plan rather than just slapping up pages independently of each other.

2.  Build for longevity. One of my favorite things is automation. One way to automate your business is to build evergreen campaigns. To make your website evergreen, use fundamental direct response marketing principles that have stood the test of time and resist the urge to constantly change your site because some new guru says there is now a new rule to follow.
 
3.  Direct the process. Don’t turn your site over to a web designer, a tech guy, etc. Most are focused on the job they were hired to do and not on the overall design and purpose. They may not know or understand direct response. They certainly won’t be looking at the overall big picture. You need to think like an architect and make sure every element on your website is working together for the end result you want. (I discuss this in detail here.)
 
4.  Make every word count. There is a myth that a website has unlimited real estate. However, just like an ad in a magazine or newspaper, you must make every word count. Don’t get sloppy. If an element isn’t helping with your “big picture” strategy, get rid of it.

When you can put the work into something once and get it to work for you over and over again, you’ll find you’ll not only save a lot of time, but you’ll save a whole bunch of money not having to re-build all the time. Like a great sales letter that continues to work year after year, following these principles, it is possible to build a website that will make visitors feel that you are exactly the right fit for them.

*What’s Hot at GKIC This Week—Available ONLY through April 14, 2014* Are you tired of having to play catch-up with technological changes? Do you want more strategies on effective ways you can get your website and other Internet marketing to work today, tomorrow, and for years to come without having to make constant changes and updates? Discover the Essential Truths of Internet Marketing from Dan Kennedy.

You may not realize it, but Dan writes copy for and designs website and Internet marketing strategies for clients all the time. In fact, all but one of Dan’s clients uses the Internet in their business. Find out what really works.

This is the ONLY place Dan reveals these secrets.  Click Here To Learn More Now

Three Ways To Increase Leads, Response & Loyalty…

By: Darcy Juarez on: April 8th, 2014 7 Comments

At our GKIC SuperConference last month, I added a picture of three-time NFL Superbowl Champion Emmitt Smith to my celebrity photo collection.

Of course, I’m not the only one who took a photo with Emmitt. Our Diamond Members also had their photo taken with Emmitt.

Darcy Juarez, Marketing Automation Expert of GKIC, the leading provider of information and training for entrepreneurs and Emmitt Smith, three-time NFL Superbowl Champion, entrepreneur and Dancing with the Stars Celebrity.

Darcy Juarez and Emmitt Smith

And while many people would stick this in a photo album or share it with their friends on Facebook, smart entrepreneurs know this is a valuable tool worth way more than the ego boost you get from saying you were rubbing elbows with an NFL great.

In fact, used correctly you can attract more leads, convert more prospects to consumers and even increase loyalty with existing customers, clients and patients.

Here are three ways to take advantage of celebrity photos:

1)    Drive more traffic to your website. Adding your picture to your website with correct tagging will make your website come up as fresh content for people searching for the celebrity you are pictured with. For example, if I put my picture of me with Emmitt on my website and tagged it correctly, anyone searching for Emmitt Smith would potentially find my website.

To do this, use ALT tags. ALT tags are a way to “describe” an image to search engine crawlers.  An ALT tag might read something like, “John Doe, Owner of the #1 rated steak restaurant in Dallas, Champion Steakhouse, with NFL Superbowl Champion Emmitt Smith.”

You can check to see if your images have ALT tags and see if they are accurate on your website with this free online tool.

2)    Grab more attention for your promotions. Use celebrity photos in your newsletter, ads, postcard mailings, sales letters, etc. to grab attention and associate yourself with celebrities.

People are obsessed with celebrities. The fact that they are already thinking about celebrities allows you to use Robert Collier’s copywriting secret of “entering the conversation already occurring in your prospects or customers minds.”

People are drawn to photos of celebrities.  The added curiosity will help get your ad, postcard, etc. into the “A” pile instead of being passed over or thrown into the trash.

Plus, because people draw a connection between you, your product or service and the celebrity, this can increase your credibility and create higher loyalty from consumers.

In addition to placing these photos in your ads and on your website, etc., physically frame these pictures and hang them where your customers can see them.

3)    Immediately elevate your status. The minute you start using pictures of you associated with a celebrity, your status will be elevated in the eyes of many of your customers, clients or patients. Because of people’s fascination with celebrities, they will instantly become more interested in you because you “know” a celebrity.

Think about it. If you are searching for a new chiropractor, which ad would you respond to:

An ad with a picture of a chiropractor with an unknown athlete or the ad with a picture of a chiropractor with Emmitt Smith that says something like “Chiropractor specializing in sports medicine and sought after by professional athletes”?

Always carry a camera with you and be on the lookout for opportunities to take a picture of yourself with a celebrity. These days most cellular phones will do the trick. If you are out somewhere and spot a celebrity ask if you can have a photo with them. Many celebrities will say yes.

Even if you do nothing more than add them to your website or hang them on your wall in your place of business, you will gain attention and elevate your credibility and status which can mean more traffic, more customers and more revenue.

NOTE: At every GKIC event, there are opportunities to take photos with celebrities. Past events have included people such as country recording artist John Rich, actor Adam West (best known for his role as Batman), and Shark Tank’s Barbara Corcoran.

For more information about how you can take advantage of these photo opportunities and the many additional benefits you are missing out on such as exclusive access to Dan Kennedy to ask (and have answered) your burning questions, click here.

Could This Simple Thing Be Stopping You From Achieving More?

By: Dave Dee on: February 25th, 2014 2 Comments

“Why do you want to succeed?”

That was the question I asked during our recent Magnetic Marketing training.

Throughout the dozens and dozens of answers I received there was one common thread…

You want to have enough money to have the freedom to do whatever you want in life.

So what does having freedom mean to you?  Here are some of the main things you told me.  You want to…

  • Work for yourself and avoid having to work for anyone else ever again.
  • Give back.
  • Work less and “play” more.
  • Spend more time with your family.
  • Help other people live better.
  • Travel more.

All of these are great reasons and, of course, they just scratch the surface.

Identifying the reasons why you want to succeed is a critically important activity.  Because as American entrepreneur, author and motivational speaker the late Jim Rohn often said the only real reason more people don’t succeed is because they don’t have enough reasons why.

But is having a good list all it takes?

I have observed that sometimes people do indeed have a good list of reasons, yet they still struggle to succeed. So why is this?

It certainly can’t be attributed to lack of opportunity. Look around and you’ll see and read about people reaching extraordinary wealth and success with ordinary ideas and every type of profession.

It’s not because there aren’t tools to help.  We have proven resources that will show you how to market, create wealth, and sell better, even step-by-step plans to build a business from scratch and more.

And it’s not because there is no one to show the way. Coaches, mentors and mastermind groups are readily available to help with that.

So what’s the answer to this riddle? Before I tell you, there are a couple of things you need to have in place.

First of all, you must define exactly what success is to you. Because if you don’t know what success looks like then how can you expect to hit it?

So take out your notebook or get in front of your computer and begin to write a detailed picture of what success looks like to you.

And I’m not just talking about how much you’ll earn. Get detailed about how many hours you want to work each day and how many days you want to work each year.

Then go into detail describing what exactly success looks like to you.

For example, if giving back is part of your vision, how do you envision your role?  What organizations will you donate your time and money to?  How many hours a week and how much money?  And so on.

If you want to travel more, how many days a year will you travel? Will you work while traveling or will you step away from your business with no communication for days at a time? Will you stay in five diamond resorts or is camping more your style?

You must define exactly what these things look like so that you know what you need to do to get there.

Second you must reach peak personal productivity. To do this you must define what peak personal productivity looks like and have enough reasons why achieving it is important to you.

Dan Kennedy defines productivity as “the deliberate, strategic investment of your time, talent, intelligence, energy, resources, and opportunities in a manner calculated to move you measurably closer to meaningful goals.”

Once you have those in place, you are ready for the real trick and that is to link “your reasons why” to your goals.  

In his book, No B.S. Time Management for Entrepreneurs, Dan points out that to achieve your goals, you have to maximize your productivity. And to do this “You have to fight to link everything you do (and choose not to do) to your goals.”

In other words, you must measure everything you do against your goals.

Is the time you are spending doing something (or not doing something) moving you closer to your goals or further away?

For example, if you choose to check email, Facebook, and phone messages multiple times throughout the day, will that move you closer to your goal or could it be that the multiple distractions are making you less productive and keeping you from reaching your goals?

Linking “your reasons why” to your goals will give you clarity, help you make better decisions and accelerate your progress.

For instance, a GKIC member mentioned her decision to say “no” to certain types of projects with clients that were requiring an enormous amount of attention yet paid her much smaller fees than other projects. Realizing this wasn’t moving her closer to her goals, she decided to focus on getting more of the projects that would pay her a higher fee.

By clearly defining your reasons why and your goals and linking everything you do to them, you will have a very simple formula for determining if you are; a) being productive and b) consistently moving closer to your goals.

NOTE:  Internet marketing legend, Frank Kern, has just released his latest book “Convert: The Simple Little Formula That Sold $50 Million Dollars Worth of Products And Services Online” In it he reveals how to create internet campaigns that sell, regardless of your industry.  In Franks book you’ll discover…

  • All you have to do is basically “show up” and you can dominate your marketplace in a matter of days using this one simple method. (See page 3)
  • How billion dollar CEOs, politicians, and even cult leaders control people’s opinions without ever even meeting them. Major discovery on page 27
  • Go behind the scenes of a six-figure promo beginning on page 65
  • Discover the single biggest factor in increasing the money in your pocket …even if your sales stay the same. (Page 7)
  • The fastest way to make someone want what you’re selling. (Whatever you do, DON’T talk about your product!) Page 50
  • How to charge MORE than your competitors …The secret is this two-step formula that works even if you’re an “unknown nobody”. (Page 9)

For a limited time Frank’ll send you his book for just $5.60 shipping and handling.  If you’re interested just click here now and he’ll ship this out to you pronto.  For those of you who know who Frank is, you’re probably already taking advantage of this.  For those of you who don’t know who Frank Kern is, you owe it to yourself and your business to get acquainted with him asap.  To learn more just click here now.

The 7 Critical Marketing Areas You Need To Have In Place To Be Successful

By: Darcy Juarez on: January 4th, 2014 8 Comments

In business, there are 7 critical areas of marketing every business must have in place. Think of it as your “Wheel of Marketing.”

And in order to have your business run smoother, be less stressful, less time-consuming and excel faster, you must have all the spokes in place and balanced.

We determined the spokes of our “Wheel of Marketing” from working with Dan Kennedy and our millionaire and multi-millionaire entrepreneur GKIC members.

Through our members generous sharing of their successes, we discovered that these extremely successful and wealthy business owners each have 7 critical marketing areas (i.e. spokes) in your wheel and consistently have them working at their maximum potential. These 7 critical areas are:

1)      A market that is hungry to consume your message…and your product or service.

2)      A marketing message that grabs your prospects by the lapels and gets them to read your ad, sales letter, emails, or other marketing pieces.

3)      A system for increasing the lifetime customer value (LCV) of each customer, client or patient.

4)      A system for reaching more affluent customers that don’t make purchasing decisions based on price.

5)      A lead generation machine that never leaves you wondering where your next customer, client or patient is coming from.

6)      Offline strategies for getting your marketing message in front of your customers.

7)      Online strategies for siphoning more leads and sales to your business.

Take a minute to honestly rate yourself on each of the spokes of your marketing wheel—with 1 being not existent and 10 being outstanding. For example, if you don’t have a system for reaching affluent customers then you would rate yourself a 1 or if you have tried reaching out to the affluent market, but don’t have a system that consistently works, then you might rate yourself a 5.

This will not only help you determine where you are weakest and can improve the most, but it will also show you whether or not you are balanced. For instance, if you rate yourself a 10 on offline strategies but a 1 on online strategies, you can’t experience a thriving business.

Make all of your spokes strong in each of these seven critical areas and you will have a business that provides you with the income that allows you to take vacations without feeling guilty and have a business you look forward to going to each and every day without having worries constantly keeping you awake at night.

Is your “Wheel of Marketing” balanced? Leave a comment about what area(s) you need to strengthen the most.

NOTE: If your Wheel of Marketing isn’t balanced, check out our never before released Maximum Profits Online and Offline Fast Track Success Kit.  This is the closest thing to having GKIC personally take you by the hand and personally mentor you to get each of these 7 critical areas in place and running at maximum strength so you can possibly double or even triple your profits.

You’ll get GKIC’s uncommon strategies and the most comprehensive training we’ve ever compiled to date that will allow you to not only balance your marketing wheel, but push each spoke to its maximum. Plus, this training is designed to help you QUICKLY assimilate, implement and profit from a balanced GKIC-style marketing wheel so your business can start thriving FAST.

For more information click here

A Confession And Insider Tips On How To Effectively Market On The Internet

By: Dave Dee on: December 12th, 2013 5 Comments

I confess, when I first started marketing on the Internet, I wasn’t making much money there. Maybe around $500 a year.

But once I learned how to successfully use online marketing, I quickly took that to $500 a week and then even to $500 a day…and you can too.

Even better, the fact that you read and follow GKIC and are likely already marketing your business with offline media means that when you integrate your online marketing with your offline media, you’ll increase your profits even more… because online media works best when integrated with offline media.

Of course, while Darcy Juarez discussed why it is essential for you to market your business on the Internet in her article, Shocking. Over 50% of Small Businesses Don’t Do This…And Why YOU Must.” (You can read it by clicking here), she did not discuss why businesses don’t do it.

It may be true that some small business owners don’t think it’s necessary. But from what I see and hear, I believe it mostly has to do with overwhelm, confusion and not knowing how to do it.

The first step is to have clear goals for what you want to achieve.  It’s a mistake to simply slap together a website or hire some “expert” to build you a site or put together some online marketing. Without clear goals, you’ll find it not only gets expensive time and money-wise if you constantly have to re-do things, but your business will take a huge hit in terms of lost customers who quickly abandon your website due to lack of clarity on how you can help them.

Your goal might be to gain new customers, build deeper relationships with existing customers, sell more stuff or attract a steady stream of leads. Think about your short, medium and long-term goals.

Once you’ve defined your goals, you’ll need a strategic approach to attain them. Because without strategy, you have no direction. Think about what type of site will help you achieve your goals. For example, would a soft-capture site or hard-capture site work better? Should it have a single purpose? Should you make an online catalog? Should you use direct response or presentation?

Define your ideal target market. Be specific. For instance, “car buyers” is too general. Within that category there are first-time buyers, sports car buyers, truck buyers, etc.  The more you know about your target market, the better you can serve them and the more you can tailor your future campaigns, both online and offline PLUS…the more ideal customers you’ll attract…the more sales you’ll make…the more referrals you’ll receive.

Develop a powerful Unique Selling Proposition (USP) that differentiates you from your competitors. This is especially important when marketing on the Internet, because it’s real easy for your online prospects to click away from your website and search for what else is available.

Make your Internet marketing evergreen. By using key fundamentals and foundational principles of what works in marketing, you can create Internet marketing that will work today, tomorrow and for years to come.  This will save you time, money and the frustration of not having to constantly re-do things or chase the “latest trend.” Plus, you’ll find this will make you richer and more relaxed because you’ll be consistently attracting clients, customers and patients and you’ll eliminate the confusion of trying to constantly learn the newest “thing.”

Invest in good, strong copy. On the Internet, every word matters when it comes to marketing yourself. Your words either move your prospect to respond or to abandon your website (or other online marketing)…sometimes forever. Each page is valuable real estate and must move your reader to do something…even if it’s just to read another page. Making sure the architecture and wording is right is essential to making money online.

Measure and evaluate your results with analytics to make sure you are achieving your goals. Online marketing tools can show you where your customers come from, where they spend most of their time, how they respond to your email marketing campaigns and more. Key information that tells you whether your marketing is working or needs to be fixed.

The key to creating powerful Internet marketing is to know what you want before you start and to use a solid strategic approach you know works. When you do and integrate it with your offline media, you’ll discover you’ll make more money and spend less time trying to make your online marketing work…no matter what your niche is or what is happening in the economy.

NOTE: If you want to get a clearer picture of what your strategic approach should be to marketing your business on the Internet, then you won’t want to miss my FREE webinar, go to www.gkic.com/eimt to reserve a spot now.  Dan and I will be discussing the Essential Truths of Internet Marketing and you won’t want to miss this!

Shocking. Over 50% Of Small Businesses Don’t Do This…And Why YOU Must.

By: Darcy Juarez on: December 10th, 2013 5 Comments

A few days go as I was leaving work, I pulled out my iPhone to search for a local shop to buy a bottle of wine.

I quickly found a website that listed locally owned and run specialty wine shops. With an interactive map, I could see where these shops were located and then click on “pins” on the map to see more about each shop.

As I viewed the list, I found myself, rightly or wrongly, discounting the businesses that didn’t have a website.

It’s not the first time I’ve felt this way either.

Personally when I’m looking for a local business for services such as auto repair, a hairdresser, a doctor or places to shop and eat, the first place I search is online.

And even if I find an online listing through the yellow pages or white pages, if they don’t have a website, their chance of me choosing them is pretty slim. Especially when I find a few businesses that offer what I need. I’m much more likely to pick the business that has a website.

Have you ever found yourself doing the same thing?

While these businesses might be first rate, their absence from the Internet tends to make me question their professionalism and quality.

Yet, while many people will agree with my sentiment, you may be shocked to discover that, according to research by Yodle, an online marketing platform, over half of all small businesses do not have a website.

Yodle also found that an even smaller percentage of small businesses use the Internet to acquire new customers, make sales, and build customer relationships.

If you’re guilty of any of the above, let me share some reasons why you should seriously make it a priority to add a solid web presence to your marketing plan.

You are missing opportunities. One in every five people around the world, and over half of the U.S. population own and use smart phones. As of 2012, almost 2.5 Billion people used the Internet.  If you aren’t online, you are missing out on a sizable chunk of your potential prospects.

You are willingly giving your competitors the upper hand. Even if you are a much better business, have more to offer customers, been in business much longer…if you’re not devoting resources to online marketing, your competitors who are marketing on the Internet have a huge advantage over you.

It allows you to compete against big box stores. No matter the size of the business, when you visit a website, every business has the same amount of space available to market and sell their products and services. Unlike offline, where your shop might appear much, much smaller compared to a big box retailer. That means your website can be just as impressive (or even more impressive) than a competing business…giving you the opportunity to compete somewhat equally.

It saves you time. Being online allows you to put frequently asked questions on your website and other online marketing tools so people can find the answers 24/7 without requiring you to spend time repeatedly answering the same questions over the phone. Plus, having answers online allows you to word them just right, whereas there is more room for error in a phone conversation.

More people are searching and shopping online. Last year, Google alone said it handles 100 billion searches per month. Shopping online is up too. In fact, comScore proclaimed that Cyber Monday in 2013 had the largest online spending day in U.S. history, surpassing $1 billion in sales.

For local small businesses, marketing on the Internet has been a game changer. With the mass popularity of smart phones such as iPhone, Android and Blackberry phones, the newest trend of tablets, and a huge portion of the population online, more and more customers are searching the Internet for where to eat, shop, get their car fixed, and more. Plus, a growing number of these searches are local. In fact:

  • The number of local business searches on mobile devices quadrupled last year. (Source: Local Search Association.)
  • Of the estimated 30 billion mobile searches, about 12 billion are local searches. (Source: Search Engine Land.)

People are conducting searches for products and services online, making purchases of these products and services and then posting reviews online about them. If you’re not engaging with customers online, are without a website and/or don’t have ways to follow up with your customers online, you’re missing a ton of opportunity. Effectively you are choosing to hide your business from customers, clients and patients and giving the impression that your business isn’t professional and perhaps even lower quality than your competitors who are marketing online.

One Of The Best Success Parables Ever Crafted…

By: Dan Kennedy on: December 5th, 2013 9 Comments

Every year about this time, as I bump into Santa in a shopping mall, I think about motivational speaker Glenn Turner’s Santa Claus story.

It’s one of the best success parables ever crafted.

While it’s told much more artfully than I can hope to  summarize here, you’ll be able to get the gist.

Turner talks about being a boy in a very poor family, and each year asking Santa for whatever his cousins (in a much better off family) asked for.

One year they both asked for a pony. They got a pony and he got hand-me-down clothes and apples. The next year, thinking he must have done something wrong the year before, he carefully copied his cousin’s letter to Santa word for word, asking politely for a bicycle. His cousins got bikes and he got hand-me-down clothes.

Then he tells of going out behind the barn, with tear-filled eyes, but a rage-closed fist raised to the sky as he said, “Okay Santa, if that’s the way you want to play it.” And then he says he set about being his own Santa Claus.

Hopefully the points are obvious: most people childishly rely on others to give, to appoint, to authorize, to promote, to grant permission, to set their life agendas for them.

Only comparatively few accept full and total responsibility to be their own Santas and grant their own requests. In other words, they take matters into their own hands.

There isn’t any fat guy in a red suit coming down your chimney to bring you that Mercedes you’re lusting after or that fat retirement account that’ll guarantee your security or that independence you’ve been dreaming about.

However, a guy with mostly white hair wearing a No B.S. sweatshirt and his master elves arrive each week with a sack full of strategies, examples, and information you could use to get pretty much anything you want that money will buy…

If you are interested in becoming your own Santa this year, here’s what I recommend you do:

1)      Examine all of your marketing. This might seem a bit obvious, however, each year small business owners repeat the same type of advertising, hoping for different results but getting the same miserable results as the year before.

Review every marketing campaign. Track results. And determine what’s working, what isn’t and what is working but could work better. Here’s the tricky part. Just because you tried something and it didn’t work, doesn’t mean the media doesn’t work. It might just mean your approach didn’t work.

2)      Invest in making yourself a better marketer. Schedule time to study marketing every day.

The top GKIC members carve out time each month to comb through their No B.S. Newsletter—considering it a mini seminar delivered by mail. They invest in coming to GKIC events because they know their return on investment will be far more than what they pay to go…in both time and money.

If you have a stack of unread materials, set aside time to read and study them. Pick at least one thing out of your No B.S. Newsletter to implement in your business each month. Even implementing just one thing can have a huge impact.

Attending events can also provide a superior catalyst for success.

3)      Emulate the right people. The key to success in ANY business is to study and learn what top marketers do to make money from their marketing…and then implement that in your business.

Being a top expert in your niche doesn’t guarantee success. In fact, I can give you a list of many experts who have failed in business. Most often it’s not because you’re not good enough at what you do, it’s because you’re not good enough at marketing what you do. Couple that with copying people who are the best at the “thing” they do, but aren’t the best at marketing, and you are setting yourself up to fail.

So what’s it going to be… are you waiting for Santa….or are you your own Santa?

NOTE: It used to be that the day after Thanksgiving was the start of the holiday season…making the Friday after Thanksgiving a really special day. Here in Cleveland, it seemed that everybody in the area would trek to downtown for the arrival of Santa at one department store and the tree lighting on Public Square. Not one hint of Christmas decorations was seen anywhere. Then magically it all appeared overnight. It was really something special.

Here at GKIC we still strive for “special” and “events.” Coming up in March, there is the giant Moneymaking SuperConference event. We invest months of planning in order to make each truly special for those who attend. Something you just can’t miss. By now you should have received your invitation to SuperConference and registered.

If not, you still have time to get all the information so you can be your own Santa…plus if you act now, you still have time to get the deepest discount and best deal you’ll be offered.

Find out and click here or go to www.gkic.com/sc2014

A HUGE Information Marketing Mistake You Must Avoid…

By: Dave Dee on: October 3rd, 2013 6 Comments

Adding a second stream of income to my core business of being a professional magician was a big breakthrough for me. (Get the whole story at The Most Important Business Breakthrough In My Life…Could It Be Yours Too?)

It lowered my risk of going out of business, helped me make a lot more money, enabled me to pay off my debts, gave me more freedom, and for the first time in my life, I was no longer trading hours for dollars.

But having said that, it could have gone terribly wrong.  And put me even further “behind the eight ball.”

Fortunately I followed a step-by-step blueprint and did not make the one HUGE mistake that many people make when adding a product or service to their business.

The mistake? Creating the product first and then trying to figure out how to sell it.

Remember after you’ve identified a particular, specific market that is hungry and responsive, your next step is to do market research to determine what they want.  What exactly will they eagerly pay you to educate them about?

Dan Kennedy says, “The less you do based on your assumptions, opinions and ideas, the better.”

Here’s how I did it:

1)      I created an ad and placed it in a magazine that reached my target audience.

2)      People who responded to the ad were offered a free report which was really a sales letter.

3)      After I started getting orders, I put together the product.

Let me back up a bit and talk about the research part, because it’s very important and it’s part of the reason people get the order wrong.

Authors write books about a subject they’re particularly devoted to—some taking years to write—only to find out that nobody is interested in the topic they so thoroughly researched.

People look at magazines or online and find somebody selling a particular product. They decide they can make a product similar to it before even knowing if the product they saw is profitable.

Make sure you completely understand your market and what they want to buy BEFORE you create a product.

Sure you invest some time into writing a sales letter and you spend a little money on advertising your idea, but you can do this relatively inexpensively. Plus, sometimes all it takes is tweaking the offer in your sales letter until you get it right. In the end, you won’t have wasted a ton of time or money on a product that no one wants.

When you start getting orders – that’s the time to start creating your product. Again, you don’t have to invest a ton of money or need super sophisticated equipment or materials. It’s the information people are buying from you.  As long as your information is good and what they want; it is fine to package it in a binder or whatever.

I didn’t have sophisticated technology when I created my first product. In fact, this was so many years ago, I did all my writing on a typewriter! My product was a manual that consisted of the proven marketing documents that I had been using in my own business. I gathered those together, wrote a bit of explanatory copy and put them in a three ring binder.

I also promised audio recordings so I went to Radio Shack and bought a cheap clip on microphone and recorded the tapes (yes, tapes) on my stereo.

I didn’t want to have inventory, so whenever I got an order, I would create the package to send out on demand. This consisted of duplicating the tapes on boom boxes strategically placed around my house and running to Kinkos to get the manual copied.

It wasn’t pretty, but it got me started. Today manuals and audio recordings still work quite well—only it’s much easier to produce them and duplicate them.

The moral, do your research first and once orders start rolling in, then and only then is it time to create your product

NOTE: If you are looking to start your own information marketing business (or already have one) and would like an easy-to-follow, step-by-step guide to get you started the right way along with everything you need to continue to grow your information marketing business, then we’d like to offer you access to the Information Marketing Association (IMA.)

The IMA offers:

  • Detailed “how-to” checklists based on the most successful info-marketers from around the world
  • Dan Kennedy’s No B.S. INFO-Marketing Letter and INFO-Marketing SPECIAL REPORT that takes you behind the scenes, gives you examples from info-marketing businesses, how-to strategies and more.
  • Tele-seminars each month that feature guest experts, case studies and more.  Plus time reserved at the end to make sure all your questions get answered.
  • Jump start coaching calls to help you grow your business, avoid obstacles and get your questions answered.
  • Members-only discounts and preferred services, networking and more.

Dan Kennedy is the IMA’s chairman emeritus. Through the IMA you’ll receive Dan’s exclusive contributions to IMA’s resources as well as getting the benefit of his strategy suggestions he gives to make the association more valuable to members.

Find out more here…click now.

Six Ways To Prevent Your Business From Being “Shutdown”

By: Darcy Juarez on: October 1st, 2013 3 Comments

Today, the U.S. government shutdown for the first time in more than 17 years. Reading the paper and listening to the news there’s a lot of debate about what a shutdown will mean.

But one thing is certain, the shutdown will be temporary.

The government will soon be back doing what it does for better or for worse.

However there is no debate about what that would mean should a “shutdown” occur in your business. It could fold with devastating consequences to the livelihood of everyone involved.   For some business owners, it’s a real looming threat that they live with on a constant basis. For others, unfortunately they aren’t aware of the dangers lurking, until it’s too late.

Just last week I was talking with a friend about a retail business in her area that had been thriving. She said that changes in Google caused this business to shutdown virtually overnight. The owner had to move in with relatives and is struggling to build a new business.

A small restaurant owner in Jacksonville, Florida recently talked about how new changes to tax laws pertaining to staffing were making it more difficult for him to be profitable. He had to eliminate staff causing him to increase his personal workload to 80 hours a week and is now debating whether it’s worth it to continue running his business.

It can happen to large companies too of course.  After being considered in danger of closing for several years, aerospace giant Boeing announced they would be closing their plant in Long Beach, California for good in 2015, affecting 3,000 workers who will lose their jobs.

The thing is, you don’t have to live with that looming “shutdown feeling.” Here are six things you can do to create growth in your business and feel confident you can prevent yourself from going out of business.

1)      Choose the right market for your business. When you target exactly the right market, you will eliminate wasting valuable marketing dollars and instead get maximum results from every marketing piece you release. Do this by creating a very detailed and clear picture of your ideal customer and limit yourself to a responsive market willing to spend money.

2)      Make your business the clear choice for your prospects and customers. When you make your product or service stand out as the only clear choice for your prospects, you’ll eliminate competition. Do this by making your Unique Selling Proposition irresistible.

3)      Diversify your marketing. Unfortunately for the retail business I mentioned earlier, they limited their advertising to using one vehicle—which meant that when Google made some changes, they were put out of business. Had they built up an email list and a mailing list, they would have still had other ways to market and sell their products. If you are relying on only one channel, you are putting yourself at great risk of being shut down—maybe even without warning. Be sure to integrate both online and offline marketing campaigns and you won’t have to worry about changes in rules and regulations shutting you down.

4)      Learn how to craft compelling messages. There are fundamentals of writing a message that gets your prospects to take notice, pay attention and open their wallet and buy from you. Invest the time to learn these fundamentals, even if you hire someone else to write your messages. (Note, if you are hiring someone to write for you, be sure you ask these seven questions) .

5)      Have a few campaigns ready to execute when you need immediate cash flow. When you have campaigns proven to generate cash each time you do them, you’ll relieve a lot of worry and stress and be able to bring in money on demand. For example, the “Lost Customer Campaign” we teach at Fast Implementation Bootcamp is one of attendees favorite campaigns as it always generates business and is a strategy many businesses have used to solve a cash flow problem.

6)      Expand what you offer. Boeing is closing its doors because they are no longer going to make C-17 cargo plane which is what is built at the Long Beach facility. If the facility would have looked toward expanding what they do, they may have had a plan in place that would have derailed their closing. For instance, they could have looked at building parts for repairing multiple types of planes.

Just as putting all your “eggs in one basket” for your marketing can lead to closing your doors, so can focusing too much on one product or service. Think about what else you can offer in order to have multiple streams of income coming into your business. For example, the restaurant owner I mentioned might think about offering his own line of products—special salad dressings and sauces. This would add income without having to increase staff. He could also add recipe cards or create information products that teach people how to cook.

The government shutdown is a harsh reminder of a reality no business owner ever wants to face. If you want to stop living in fear of having your business being shut down and grow your business instead, implement as many of these ideas as possible. You’ll eliminate wasteful spending, frustration, worry and fear and find you’re not only more relaxed, but more profitable too.

NOTE: If you’re serious about creating solid business and want to increase your profits…then you don’t want to miss our next FAST Implementation Bootcamp on December 5-6, 2013.

In just two days’ time, you’ll leave with fully loaded marketing campaigns ready to send, know how to choose the right market and how to eliminate your competition by making your business the only clear choice for your customers.

Best of all as a GKIC member, you can attend completely FREE of charge.

Click here or go to www.gkic.com/bootcamp

Not yet a member? Find out how you can receive a trial membership, $633.91 worth of Money-making information FREE and be eligible to attend the FAST Implementation Bootcamp FREE too.

CLICK HERE TO GET $633.91 worth of money-making info AND attend bootcamp FREE

 

Build a Strong Info-Business in 12 Ways

By: Dan Kennedy on: July 29th, 2013 4 Comments

I’m Dan Kennedy, and I have an unusual message for you.

I’d like to talk with you about real security in an insecure world. You’ll have to bear with me, as I meander a bit in getting to the point. But I promise, it will be worth it. At the upcoming 2013 Info-SUMMIT, I am going to reveal a GREAT FINANCIAL SECRET, and one that I have not spoken about as I will here, anywhere else, at any time!

You see… 40 years ago, a very young man placed his first magazine ad and orders arrived in the mail, and those buyers ordered again from the sales letter sent with the low-priced product they’d ordered, and when it was all said and done, he’d made a few thousand dollars. And he was hooked.

That was me.

I’ve had a lot of highs and lows in this business over these 40 years.

But nothing quite compares with The First Time.

The first time you realize you can make money materialize from the heady chemistry of ideas and the written word, and nothing more – that’s really something.

That is, of course, routine now. Formulaic. You’ve probably heard me talk about the ‘income at will’ position, and John Lennon’s quote about sitting down to write a swimming pool.

Being in this position is real security. (More about that in a minute.)

And I’ve gotten there without any talent like John’s – just highly developed skill. Maybe you’re there too. If not, you certainly can be. The world of info-marketing offers such opportunity to just about anyone.

Come Inside This Secret World

This is a ‘secret world’, for most people are unaware of it, or see it but do not comprehend what they see. When they see the P90X fitness TV infomercial, they do not realize millions are being made with information right before their very eyes.

Last year, a friend of mine mailed over 8-million sales letters, sold over 240,000 books on a health topic, and pocketed net income of more than $4-million. 240,000 people bought that book from a sales letter. Few grasped they were seeing info-marketing ANYONE with an interest or passion about a subject, with know-how or experience in any business or field, can do.

Even entrepreneurs involved with pieces ‘n parts of info-marketing fail to understand it as we do and as you can, in the GKIC world of info-marketing.

Each year, once a year, GKIC swings the doors to this ‘secret world’ open wide and invites folks to c’mon on in…And they do.

Each year, successful owners of all kinds of businesses, doctors, lawyers, chimney sweeps come, discover, and turn around and launch exciting, profitable info-businesses of their own. People like Marty Fort, with a thriving music academy, now with a great second income, packaging and selling his know-how to other school owners.

Ben Glass, with a seven figure second income from info-marketing to his peers in the legal profession, while still running a fine law practice. ASK BEN ABOUT THE WONDERFUL CHARITY HE’S BEEN ABLE TO CREATE AND FUND THANKS TO HIS INFO-MARKETING “SIDE BUSINESS”.

Nelson Searcy, a pastor with his own churches, but also a publishing company, and the #1 coaching program on church marketing. ASK NELSON ABOUT THE REAL ESTATE INVESTMENTS MADE POSSIBLE BY HIS “SIDE BUSINESS” IN INFO-MARKETING.

There are those who dominate niches without ever having a business in them, like Jimmy Vee and Travis Miller, with auto dealers, or Rory Fatt, with restaurants. JIMMY AND TRAVIS WILL RE-TRACE THEIR REMARKABLE JOURNEY WITH YOU AT THE INFO-SUMMIT.

There’s incredible diversity in these info-businesses. Lily Noon, feng shui; Mike McGroaty, backyard gardening for fun ‘n profit; Arlene Eakle, geneaology.

Countless people have come through these doors merely curious and emerged millionaires. This is real.

Even vendors, manufacturers, ad specialty sellers transform into info-marketers as they engage in our world. Keith and Travis Lee at 3DMailResults.com, started as sellers of promotional merchandise, but have become accomplished info-marketers, with courses, turn-key done for you packages, and Keith has begun, this year, a new, additional info-business.

Even people with “pasts” have re-birthed, with my kind of info-marketing.

A client, Stephen Snyder, turned his catastrophic and humiliating bankruptcy into the basis for a “Credit After Bankruptcy” publishing, seminar and coaching business with hundreds of thousands of customers and major-name corporate sponsors.

A friend, a former “infamous Madam”, Sydney Barrows, has created two coaching businesses. I, myself, very early in my business life, crashed and burned financially, and started over with what little I then knew about info-marketing, in a tiny apartment, with my only help from my cat who licked stamps. Info-marketing cares nothing about anyone’s past.

Each year, top professional info-marketers with 6-figure and 7-figure incomes, with large businesses, gather here at the Info-SUMMITSM, to re-charge, to re-invent, to meet up with and exchange information with and create business alliances with other top info-marketer, and at times, to lift up someone new with the power of their platforms. Often, people meet at this Info-Summit, and find ways to aid each other or cooperate for profit. YOU NEVER KNOW WHO YOU WILL MEET!

The annual Info-SUMMITSM is always important and pregnant with opportunity and amazing discoveries.

strongman
Go to www.dankennedy.com/infosummit now to get the BEST pricing possible.