Internet Marketing

The five types of sales funnels you need to create “income at will”

By: Dan Kennedy on: January 23rd, 2015 3 Comments

A few months ago, a business with a list well over a hundred thousand strong launched a campaign that was a total bust. Their list is highly targeted. They did a lot of research and spent a good deal of time creating an avatar of their ideal client. Their demographic is one where there is disposable income waiting to be snatched up. Their open rate and click-through rate was high. The copy was good and[...]

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Creating Prosperity Regardless of the Economy

By: Lee Milteer on: December 17th, 2014 1 Comment

Everyone in our world thinks about money. If you aren’t doing well financially today, it is it definitely is NOT caused by a lack of opportunity. No matter what the media is saying, there are massive opportunities to reinvent yourself and your business to be profitable today. Yes, this means you might have to change directions, but so what? That is what smart people do! Life changes, businesses change, and trends change, but there are[...]

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Want Customers For Life? 3 Things You MUST Do

By: Dan Kennedy on: November 28th, 2014 4 Comments

Fortunately, early on I realized that a business’s most important asset is its customers. When you get them, by God don’t let them slip away. I also learned early on that you will not keep them for life based on the value of what you are selling. Sure you’ll keep them for maybe a couple of years, but value alone won’t keep them hanging around. If you look around the room at any one of[...]

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Three Steps To Never Prospect Again

By: Dan Kennedy on: October 17th, 2014 2 Comments

It’s been 40 years or more since I replaced old-fashioned prospecting grunt work for a 100% measurable way to attract a predictable, reliable stream of ideal clients. Success at getting qualified clients, customers, or patients has a lot more to do with understanding the real secrets of direct-response marketing…and a lot less to do with chasing after prospects. Whether you are just getting started in business or you’ve been in business for thirty years… believe[...]

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Four steps to discover if you should be paid for something you are giving away FREE

By: Dave Dee on: October 17th, 2014 2 Comments

 “Chances are you are giving away a potential information product for free when people would gladly give you money for it.” –Dan Kennedy Recently, I came across a rant by a well-respected, knowledgeable, and experienced professional marketer. He was upset because people kept asking (and expecting) him to answer questions for free. When he suggested they purchase his book which contained the answers they were asking, some were offended. He made the point that we[...]

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Still The Best “Big Darn Secret” I Use To Make Serious Money

By: Dan Kennedy on: October 10th, 2014 4 Comments

Words matter. One of the things many people wonder about is what I do that can possibly justify fees of $18,800 to (more commonly) $100,000 to write an ad, sales letter campaign, video script, TV call to action, etc. The answer is simply that “words matter” and I’ve gotten good at picking and combining words that sell. I have a little, internal alarm bell that goes off when I hear or see “turn off words”[...]

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“I’ve Fallen And I Can’t Get Up…”

By: Dan Kennedy on: September 21st, 2014 10 Comments

“I’ve fallen and I can’t get up!” You probably recognize this popular catch phrase from the television commercial for Life Alert… or perhaps from the comedic punchlines that have become a part of pop culture as a result. In fact, it’s probably one of the most recognized slogans of all time. The original commercial for Life Alert, a personal medical-alert system, showed an elderly woman who had fallen. The woman pushes a button on the[...]

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Five Stealth Persuasion Secrets That’ll Get Your Prospects To Buy From You

By: Dave Dee on: August 2nd, 2014 4 Comments

While interviewing Founder and CEO of Mandalay Entertainment Peter Guber the other day, I asked him about his new book and why he wrote it. His answer revealed an important point as to why anyone who wants to be more successful should create an information product—whether it’s writing a book, creating a webinar or recording something on audio. He said that writing a book (i.e. creating an information product) is another means of advancing the[...]

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A Horribly Neglected Ad Strategy That Still Gets The BEST Results

By: Dave Dee on: July 29th, 2014 2 Comments

Recently, my good friend Frank Kern told me he ran the single most successful test he has done in 15 years.  Here’s how the test came about… Frank analyzed an ad that was responsible for growing a tiny company into a BIG company by generating some three million leads (from that ONE ad)… It was also the inspiration for ads created by David Ogilvy, one of the most sought after advertising executives of all time.[...]

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Top Three Rules For Writing A Great Headline

By: Dave Dee on: July 20th, 2014 6 Comments

In the brand new course the “Power of Copy Unleashed, How To Create Offers Your Customers, Clients and Patients are Powerless to Resist” I give out my Top Ten Rules For Writing An Effective Headline. While I don’t have time to go into all of them here, I’ll share the three rules that I see people getting wrong the most. Before I do that thought I want to reiterate something you’ve probably heard before AND[...]

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