Imagine you are deep in a Google-goggle session looking for something online, and you finally hit a page which causes you to fill out a form and hit submit. What made you do that? Whatever that was, chances are good it is what will make your landing page capture leads for you. Take a few minutes to consider the following landing page secrets, apply them to your landing page design, and you’ll soon be pulling your hair out trying to figure out what to do with so many darn leads!

1. KISS

Yes, keep it simple smarty. There are four basic personality types in all of us. If you’re reading this chances are good you have a good chunk of the analytical personality in you. There’s nothing wrong with that, but when it comes to landing page design, small print with a lot of details will not capture leads. Fun, easy-breezy and to the point will win the day every time. For example, the form itself will work well if it looks casual or non-threatening, like a note pad.
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Remember this guy from my “Be On Page 1 of Google Rap” video last year?

Here is the first one he did that now has over 700,000 views (WOW!!!) on YouTube.

Good lessons and a fun delivery. Enjoy it!

Here are twelve New Year website resolutions that will improve your marketing skills and the overall performance of your web site.

Resolution One
Take the time to learn how to use social networking sites to increase website marketing potential.

Resolution Two
Start a blog and link it to your site.

Resolution Three
Learn how to use RSS feeds to market your site.

Resolution Four
Take a serious look at your website’s appearance and make changes where needed.

Resolution Five
Make your website user friendly with easy to use navigation.

Resolution Six
Take advantage of the “description” meta tag to let searchers know what your site has to offer.

Resolution Seven
Create a sitemap for your website.

Resolution Eight
Remove animations, flash and huge graphic files that are slowing your website’s load time.

Resolution Nine
Use CSS (Cascading Style Sheets) instead of tables.

Resolution Ten
Repair any broken links.

Resolution Eleven
Install a mailing list script.

Resolution Twelve
View your website in all the major browsers for compatibility issues. Fix any you find.

Tackle one resolution at a time and complete it. Before you know it you will have completed each one and your site will be performing well and achieving better results.

Unless you’re new to internet marketing, you’ve already heard that improving your rank in Google search results is the best way to build traffic and generate leads for your online business.

However true this is, the time and money you spend attracting people to your site won’t be worth a handful of common keywords if your landing page practically forces them to click away.

Buyers in competitive markets understand the options they have, so your site needs to make its case in minutes or seconds.  Making the prospect spend that time trying to figure out what you do or how to stop an assault on his senses directly affects your conversion to sales and discourages visitors from exploring resources on your site.

From overly technical language to incoherent design, searchers report a variety of reasons for clicking away.

Don’t miss an opportunity to get bookmarked today or to have your page sent by visitor who likes what she sees.  Instead, use a casual visit to establish your credibility because today’s lurkers may become tomorrow’s sales.

Your Landing Page Makes a Secret of What You Do

Some internet marketers get so focused on educating visitors that the services your online business provides get lost in the clutter.  Ads that make it impossible to tell what product is being promoted may work for selling perfume, but your site shouldn’t make a secret of your product or service, no matter how exclusive your client list.  Don’t make your readers work to find a list of services to learn if your online business offers anything they need.

You Offer the Same Information as the Number Nine Ranked Site

Believe it or not, some searchers actually skip the top results because they often present the same information in slightly different forms.  If your strategy involves educating readers, you’ll need to tell them something they don’t already know.

Incorporating data from an independent study that supports your product’s use or an article on new developments in your field builds your credibility and shows you’re keeping up with changes in your service area and industry.

You Add Rather Than Evaluate or Group Resources

How often you introduce new resources to your page will depend on the focus of your online business.  Although new links and resources are essential if you want return visits or comments on your site, racking up novel offerings without assessing their value or integrating them with your original design leads to a confusing and disorganized page that will make your visitors click away.

Group new resources in a logical way in tabs or drop-down menus so that visitors and loyal followers of your site can find and use the resources you introduce.

Your Language Use Reflects on Your Online Business

Bricks and mortar operations can communicate with customers in a store, but you only have the written word.  Visitors to your site will pick up on spelling errors, dead links and unnecessarily technical language.

While your language use and housekeeping may leave readers wondering if you take any more care with the services you provide, less obvious issues in the copy on your site can drive new readers to click away.

Visitors should be able to glide across your page without having to stop to read the writer’s mind.

Primary Colors Are for Primary School

Blinking ads and animations might be perfect for a children’s site, but they don’t always work for promoting financial services.  Leave the moving ads and banners that block text to competitors who don’t mind looking desperate.  Unless your online business has something to do with distracting people when they read, don’t start a Las Vegas light show on your site.

Top ranked sites garner traffic but don’t necessarily convert it to sales, or even build their businesses over time.  Today’s top ten results may fall to page four without the revenue to purchase competitive keywords.  Making the best impression on visitors to your site is as important as getting them there.  You can build your online business one click at a time as long as those clicks are moving in the right direction.

A resource page is a page on your blog or website containing a list of products and services that are likely to be useful to your audience. It is a great way to help your blog readership by informing them about products that you have found helpful and are likely to be helpful to them too. Best of all, you can set up a resource page without any additional cost.

The greatest hidden benefit of a resource page is that it can increase your blog income significantly. How? Become an affiliate marketer of the products listed in your resource page and convert all the items in your list of resources into affiliate links.

This ensures that each time one of your readers buys a product after clicking on the link in your resource page, you earn a commission.

Here are seven tips to create and optimize the resource page of your blog or website:
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Successful Internet businesses know the value of actual conversions versus total hits received. Too often, online businesses are obsessed with the amount of hits they generate rather than the hit to sale conversion rate. This focus is misguided because it ignores the issue of abandonment.

“Abandonment” is a term with a unique meaning for Internet marketers. It refers to reasons why users abandon a website before fulfilling the action the website owner desires–most often buying a product or making an enquiry.

There are many gorgeous sites on the web with one of a kind innovations. Unfortunately, many of these websites fail to turn a profit or unknowingly limit their profit-earning potential. Website owners should focus on one fundamental thing when constructing a website: turning visitors into customers. To prevent abandonment, focus on the following:

1. Your website must load quickly to accommodate customers still utilizing 56k dialup modems.
2. Design your website with ease of use in mind. Don’t opt for aesthetic appearances at the expense of usability.
3. Advertisements should click directly through to the specific items the visitor is searching for and not to the website homepage.
4. Keep each website page relatively short to improve load times.
5. Eliminate information not germane to the service or product.
6. Remove atmospheric elements like music and flash animation to hasten load times.
7. Ease the newsletter signup process, or visitors will not participate.
8. Require customers to input minimum information to make their purchase.
9. Issue newsletters in HTML and text, as many email systems don’t accept HTML.
10. Compress images for faster loading.
11. Include AOL friendly equivalents for all links and emails.
12. Incorporate automatic text wraps at 60 spaces for all emails to prevent the recipient from receiving disjointed text or codes.
13. Respond to email communications within 24 hours.
14. Respond to after hour email communications first thing in the morning.
15. Issue automated emails to customers the moment an order is shipped.

Incorporate these 15 fundamental points into your website and view site construction and advertising from the customer’s point of view. Always ask yourself, “How can I make this experience easier for the customer?” By emphasizing this approach, you will stop wasting your advertising dollars.

Link wheel is one of the most talked about SEO strategies that have come out in a long time. A huge number of internet marketers are now implementing this and see better results in search rankings as it increases the site traffic on your website.

Link wheels are designed by creating new backlinks to your site’s main page, which give your site a higher search engine ranking and more visitors. If you are interested in usiong this tactic, here are some of tips to structuring a link wheel:

A link wheel is the process of creating 12 or so (or sometimes up to 116) new blogs/microsites on a particular topic. On each of those sites, you write 200 words of unique content, and include 1 link to your targeted site, and 1 link to one of your other blogs/microsites.

You can also register a bunch of web 2.0 websites and create articles on them which link back to your own actual site.

Moreover, you can build multiple link wheels that link to your site’s homepage and to different pages of your site, each wheel works on improving your rankings for various keywords. And after creating your link wheels, you can now drive traffic to those as well which will eventually create a snowball effect back to your actual site.

Be careful though, it has been proven that if you create all your web entries on the same date, publish blogs and create links all on the same date, and use the same name to register all your accounts, Google may not give you credit for all the backlinks that you have created because it is not natural.

See you on page 1!

I am always looking for ways to get search engines to placing my customers’ website on Page One of Google’s search results. And search algorithms are constantly being changed to thwart my efforts.

Thus I’m constantly devise new and better techniques.

But this is only half the battle…search bots aren’t buyers and no sale was ever made to a search spider. While search tricks may get your website listed high in search results, your human visitors will click away in an instant if your site has nothing to offer them.

There are three basic things you can offer your visitors: information, entertainment, and value.

Information is a classic foundation of successful internet marketing. Articles, ezines, and free reports help to establish your expertise in your niche and provide a way to obtain contact information for follow-up.

One of the classic tactics is the “two-step” method where you offer a free report or other sample of your information product by autoresponder. Once you have the prospect’s contact information (as well as confirmation that he is interested in your topic), you can follow up with targeted offers.
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Any business website needs all the traffic they can get; a higher page rank means increased visibility as well. If the visitors to your site are just trickling in, you can increase targeted traffic and page ranking without spending any money!

You know that making sales requires lots of targeted traffic; below are some tips that will help you attract visitors that need what you have to offer.

Drawing traffic through SEO

Proper optimization of your website is essential to ranking highly with the search engines. This requires both on and off-site tactics to be most effective.
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The name of your website is important if you are selling products or services online. Domain marketing is an important key step to a profitable online business. Without a great domain name, you will have to work hard to draw customers to your website.

Learning about SEO is important when choosing a profitable domain name. It pays to learn what people are searching for on the internet. Do all the research needed before settling on any domain.

Narrow down your niche so that you’re not competing with millions of people. For example, millions of consumers are looking for dog collars. Research deeper and you can narrow it down to organic miniature dog collars.

Having a specific niche can help you choose the right domain. The domain name should have keywords that are searched for by customers.
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