Archive for the ‘Networking’ Category

The Most Powerful Marketing Force Available. Are You Using It?

By: Dan Kennedy on: January 9th, 2014 6 Comments

An age-old copywriting secret is to ‘enter the conversation already happening in your prospect’s mind.’

One of the easiest ways to do this is to look at what everyone is talking about.

According to USA Today, Google reported the top two trending searches for 2013 were for former South African leader and human rights activist Nelson Mandela and actor Paul Walker—followed by the iPhone 5 and actor Cory Monteith.

Yahoo reported that the top obsessions for 2013 included Miley Cyrus “twerking”…”Duck Dynasty”…the casting of “Fifty Shades of Grey”…and “The Walking Dead.”

The popularity of these searches indicates that this is what is on your prospect’s mind.

Other than the iPhone 5, do you notice a common denominator?

The answer is obviously they are celebrity-related.

People love celebrities. They’re obsessed by them.

A single celebrity death will often trump media coverage of anything else going on in the news, even if the reality of the other news story is far more staggering.

The truth is people are fascinated by celebrities and that trend isn’t going to change. It’s only growing. And, inexplicably, people confuse celebrity with credibility.

This is good news for smart marketers.

Every year billions of dollars are spent on celebrity endorsements. People will buy whatever celebrities eat, drink, wear, and drive. They want to know what celebrities do, where they shop, live and do business. Tap into celebrity and you have access to the most powerful marketing force available.

It’s easier to do than you think.

If you do business on a local level, it’s relatively easy and inexpensive to become a local celebrity. If you do business nationally but in a niche market, it’s also relatively inexpensive.

Make yourself famous by writing articles and books, giving lectures and being active in industry and community affairs.  Feature yourself in your advertising, videos and webinars.  Get interviewed on radio and TV and post the files on your website.

It’s worth noting that, these days, the lines between “PR” (public relations) and paid, commercial advertising as a means of creating celebrity status are very blurred.

It wasn’t too long ago that I watched an alternative health guru interviewed on Larry King and noted that virtually all the questions were the same as what our hosts on an infomercial asked two health experts.

When entertainment TV reporter Leeza Gibbons interviewed and profiled motivational speaker Tony Robbins in an infomercial was that as good as being on the TV show, Entertainment Tonight? Yes. In some respects it was even better…because this suggests strategy.

If you could get 3-time NFL Super Bowl Champion Emmitt Smith to appear in one of your ads do you think that would get more attention than an ad without a celebrity in it? (Incidentally, there is a way to get him and other mega-celebrities to do this when you attend Super Conference℠.  Find out more here.)

Using advertorials in newspapers and magazines, bought radio and/or TV time, self-published books, etc. you can do the same thing you once had to accomplish only through publicity and public relations.Not to mention that you can exert complete control over the process, unlike in live interviews with the media where you are at the mercy of what they ask, what they include in their edits, and whether or not your story gets bumped. Plus you can get it out much faster.

Whether you make yourself into a celebrity or you find celebrity endorsers to create a connection between your product and service and showcase this connection, celebrity is undeniably one of the most powerful tools you can have in your marketing toolbox.

This draws attention, enhances the buying decision and increases the loyalty of your consumers. Plus as mentioned before, you’ll be viewed as a more credible source.

One of the smartest moves you can make this year is to capitalize on the growing trend of celebrity fascination.  Build your own celebrity and/or start connecting with celebrities to form an association between them and your business now.

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Why Outliers: Story Of Success, Got It Wrong

By: Dave Dee on: December 26th, 2013 20 Comments

It was a number one best seller on The New York Times and The Globe and Mail.

It held this position for eleven consecutive weeks.

Written by Malcolm Gladwell, his non-fiction book, Outliers: The Story of Success, examines the factors that contribute to success.

Gladwell defines outliers as people who are exceptional people that do not fit into our normal understanding of achievement. These are people who are smart, rich and successful and operate beyond the statistical norm. He offers examples such as the Beatles and Microsoft’s co-founder Bill Gates.

The main theme throughout Outliers is the “10,000-hour rule” which says that to reach expert status you need 10,000 hours of study (which equates to roughly 5 years if you spend 40 hours per work on just the one skill you seek to master).

The “10,000 hour rule” is based on the research of psychologist Anders Ericsson, but according to Ericsson as documented in a new book by Daniel Goleman, it turns out that there is a big piece missing in Gladwell’s book.

In fact, it seems Gladwell got it wrong.

In Goleman’s book, Focus: The Hidden Driver of Excellence, Ericsson says that, “You don’t get the benefits from mechanical repetition, but by adjusting your execution over and over to get closer to your goal.” Ericsson said that the secret to success is “deliberate practice” where you are guided by a mentor or coach that takes you through “well-designed training.”

In other words, the feedback matters and so does the focus, not just the hours as Gladwell states.

For example, if my son wants to improve his baseball swing, hitting the ball off a tee with the wrong mechanics over and over isn’t going to improve his batting average and make him the strongest hitter on the team. This seems logical, after all how can he become better if he’s practicing the wrong thing?

But, if he has an expert batting coach who can identify what he’s doing wrong, who then gives him a plan of what he needs to concentrate on, and continues evaluating him, adjusting as necessary, then he can improve.

If you continue practicing without feedback or evaluation, what tends to happen is what Dan Kennedy calls “expensive experience.”

The only way to get a return-on-investment from “expensive experience” is to extract the “principle” by which you can make future decisions and prevent the same outcomes.

Dan Kennedy points out that “People with 30 years of experience are no better off than people with 3 months’ experience if they aren’t adept at identifying, extracting and using “principles.”

Dan adds, “I think it’s very, very, very rare for a successful person not to have had at least a couple of profoundly influential mentors in their lives. This tells you to seek them out, pay them if necessary; get coaching.”

In the book, Psycho-Cybernetics, Dr. Maltz says you need “corrective feedback” because no one and nothing ever goes on a perfectly arrow-straight course to its target. Instead there are little zigs and zags and course corrections.

Goleman agrees. He says that this is where amateurs differ from the most successful experts.  Amateurs get good to a point. But the most successful people keep paying attention and actively concentrate on correcting what is not working and on refining things. In his book, Goleman says, “The secret to smart practice boils down to focusing on the particulars of feedback from a seasoned coach.”

It boils down to this. If you want to eliminate “expensive experience,” find an expert mentor or coach who will give you feedback so you can correctly identify the principle you need, apply it and continue to refine it until you reach excellence.

So what does this mean to you?

You need to get a mentor, coach, mastermind group etc…that can look at what you’re doing and give you feedback on what changes you need to make in order to improve your copywriting, marketing, management, or a hundred other things, which will in turn allow you to make more money faster, because the truth is, you don’t need to wait 5 years to master something (and the flip side of that is even if you spend 5 years on a skill, without these corrections, you may never “master” that skill.)

As you look to the new year see what opportunities are around you for getting a mentor or coach or joining a mastermind group.  GKIC has local chapters in many cities that you can join where dozens of GKIC members congregate each month in order to guide each other to success.

While GKIC has incredible mentoring, coaching and mastermind programs that you can take advantage of, even if you don’t do it through GKIC, do it somewhere if you’re serious about making the big leaps in your business, rather than simply learning by “expensive experience.”

NOTE: An ancient proverb goes, “Better to spend one day with a master than 10,000 years of study.” If you are ready to bust down your roadblocks, awaken your dream business and build an entrepreneurial lifestyle like you’ve seen the most successful GKIC members have…then mentoring might be for you. Call GKIC at 1-800-871-0147 between 9:30 am-6:30 pm (U.S. Eastern) and ask for a 30 minute “Opportunity Finder” Consultation (free to GKIC members) where a GKIC consultant will take you through four areas of your business and help you identify where you can experience the most growth in the quickest way possible.

Three simple concepts that will help you take your next step towards success

By: Dave Dee on: December 19th, 2013 No Comments

She started out taking the typical career path, going straight from college into corporate America.

Having a deep desire to make things better, she put her all into every place she worked.

Then finding something she was truly passionate about, she became part of a team and helped grow revenue from a couple hundred thousand to over a million dollars in a few short years…

Then she got the call.

The week of Christmas Eve, she found out the owner of the company was “going in a different direction.”

Caught off guard, she learned that despite her passion and desire to make things better, she was just a contributor and didn’t really get to decide the direction of the company.

This wake-up call drove her to leave corporate America behind and head for the great entrepreneurial frontier.

In just 4 ½ years, with two young children in tow, she built a home-based business grossing over $18 million in sales…is ranked #4 in training by INC. Magazine’s List of 500 Fastest Growth Companies.  In addition, she was honored as one of America’s top women mentoring leaders by WoW Magazine.

She is Lisa Sasevich. And she is famous and well-known for “The Invisible Close,” a system she devised for selling with less resistance and greater ease than you’ve ever imagined possible.

What helped Lisa be so successful can help you too…

Lisa discovered that to be successful, you have to:

1)      Build your own economy. The harsh reality is that no matter how passionate you are, how hard you work, or how loyal you are to a company, working for someone else always leaves you vulnerable.  As a business owner, this can also be your reality if you are continually waiting for the economy to “recover.” The people who use their creativity and capitalize on the value they have to offer will build their own economy and environment to thrive in.

If you don’t feel you are innovative and are unsure how to do this, one of the best suggestions I can give you is to look at what industries outside of your own are doing. Similar to the way the fast food industry looked at drive-through banking and adapted it to the their industry, you can follow the same strategy.  In other words, by adopting something outside of your own industry and applying it to yours, you can develop just the story you need to start building your own economy.

What are people doing in other industries that you might be able to adapt to your own business?

2)       Discover your value. Lisa says she had to “really discover her million dollar value.”  You must get really clear about what you are really good at doing. For her, it was that she helped companies grow and be successful. Upon further exploration, she discovered that she knows how to inspire people to make a decision on the spot and get them to take an action that ends up transforming their life in a particular area. She also discovered she is particularly successful at teaching entrepreneurs how to get out there and make irresistible offers via what she calls “The Invisible Close.”

What is your “million dollar value?”

3)      Put yourself in the right environment. To move forward and take the next step, Lisa says she knew she had to put herself in the right environment.  An environment where she is exposed to and surrounded by new opportunities that allowed her to learn and  to discover new ways to be inspired. She says, “The number one way I found to do that is to be in communities that are inspiring.”

As a GKIC member, you have that community. I encourage you to take full advantage of all the opportunities you have to fully engage. When you do, you’ll be surrounded by inspiring entrepreneurs and people who “get” you. A few places you can do this are:

  • Your exclusive Insider’s Circle Social Site: Free to members, go to ) where you can join in discussions with other members, connect with the perfect group (we have 58 currently), ask questions, find GKIC videos and tools, etc.
  • Local Chapter Meetings: These meetings are led by GKIC certified Independent Business Advisors and meet monthly. These give you guidance, help you implement GKIC style marketing, give you a place to brainstorm and connect with other smart entrepreneurs. (Locate a chapter near you at:
  • GKIC Events: Our two biggest events are SuperConference℠ and Info-SUMMIT℠.  SuperConference is a direct response marketing super-summit that brings together businesses of all kinds and from many different industries who all share the common goal of generating more leads, making more sales, and increasing profits. Info-SUMMIT is ‘the place’ where the richest, most successful Info-Marketers in the world and those most serious about entering the field and launching their own Information Business gather.
  • Fast Implementation Bootcamp: Geared toward members who are determined to quickly make more money and create their ideal lifestyle in as short a time as possible, this is a 2-day intensive hands-on live event that gives you the exact tools and coaching to implement GKIC’s best systems, tools and strategies into your business. (Find out about the next one at .)

What’s one thing you’ll do to make yourself more fully involved in the right environment?

Focus on building your own economy, developing your “million dollar value,” and then continually make the effort to put yourself in the right environment that will inspire you and educate you to grow your business. When you do, you’ll build a successful business and be able to live out your ideal lifestyle.

NOTE:  LISA SASEVICH will be one of our guest speakers at the 2014 SuperConference℠. She’ll teach you how to get your message out and enjoy on-the-spot sales, without being pushy or “salesy.”

Register today to take the next step in your business by joining the hundreds of smart GKIC community members who already made the decision to register for SuperConference. This places you in the ideal environment to be exposed to and surrounded by new opportunities to learn and new ways to get inspired. TOMORROW, Friday, December 20th is your LAST CHANCE to save up to $1900 and get the very best deal available. Hurry, seats are disappearing. Find out more and register now at: or call your GKIC Concierge at 1-800-871-0147 Monday-Friday 9:30 AM to 7:00 PM (U.S. Eastern)

Build a Strong Info-Business in 12 Ways

By: Dan Kennedy on: July 29th, 2013 4 Comments

I’m Dan Kennedy, and I have an unusual message for you.

I’d like to talk with you about real security in an insecure world. You’ll have to bear with me, as I meander a bit in getting to the point. But I promise, it will be worth it. At the upcoming 2013 Info-SUMMIT, I am going to reveal a GREAT FINANCIAL SECRET, and one that I have not spoken about as I will here, anywhere else, at any time!

You see… 40 years ago, a very young man placed his first magazine ad and orders arrived in the mail, and those buyers ordered again from the sales letter sent with the low-priced product they’d ordered, and when it was all said and done, he’d made a few thousand dollars. And he was hooked.

That was me.

I’ve had a lot of highs and lows in this business over these 40 years.

But nothing quite compares with The First Time.

The first time you realize you can make money materialize from the heady chemistry of ideas and the written word, and nothing more – that’s really something.

That is, of course, routine now. Formulaic. You’ve probably heard me talk about the ‘income at will’ position, and John Lennon’s quote about sitting down to write a swimming pool.

Being in this position is real security. (More about that in a minute.)

And I’ve gotten there without any talent like John’s – just highly developed skill. Maybe you’re there too. If not, you certainly can be. The world of info-marketing offers such opportunity to just about anyone.

Come Inside This Secret World

This is a ‘secret world’, for most people are unaware of it, or see it but do not comprehend what they see. When they see the P90X fitness TV infomercial, they do not realize millions are being made with information right before their very eyes.

Last year, a friend of mine mailed over 8-million sales letters, sold over 240,000 books on a health topic, and pocketed net income of more than $4-million. 240,000 people bought that book from a sales letter. Few grasped they were seeing info-marketing ANYONE with an interest or passion about a subject, with know-how or experience in any business or field, can do.

Even entrepreneurs involved with pieces ‘n parts of info-marketing fail to understand it as we do and as you can, in the GKIC world of info-marketing.

Each year, once a year, GKIC swings the doors to this ‘secret world’ open wide and invites folks to c’mon on in…And they do.

Each year, successful owners of all kinds of businesses, doctors, lawyers, chimney sweeps come, discover, and turn around and launch exciting, profitable info-businesses of their own. People like Marty Fort, with a thriving music academy, now with a great second income, packaging and selling his know-how to other school owners.

Ben Glass, with a seven figure second income from info-marketing to his peers in the legal profession, while still running a fine law practice. ASK BEN ABOUT THE WONDERFUL CHARITY HE’S BEEN ABLE TO CREATE AND FUND THANKS TO HIS INFO-MARKETING “SIDE BUSINESS”.

Nelson Searcy, a pastor with his own churches, but also a publishing company, and the #1 coaching program on church marketing. ASK NELSON ABOUT THE REAL ESTATE INVESTMENTS MADE POSSIBLE BY HIS “SIDE BUSINESS” IN INFO-MARKETING.

There are those who dominate niches without ever having a business in them, like Jimmy Vee and Travis Miller, with auto dealers, or Rory Fatt, with restaurants. JIMMY AND TRAVIS WILL RE-TRACE THEIR REMARKABLE JOURNEY WITH YOU AT THE INFO-SUMMIT.

There’s incredible diversity in these info-businesses. Lily Noon, feng shui; Mike McGroaty, backyard gardening for fun ‘n profit; Arlene Eakle, geneaology.

Countless people have come through these doors merely curious and emerged millionaires. This is real.

Even vendors, manufacturers, ad specialty sellers transform into info-marketers as they engage in our world. Keith and Travis Lee at, started as sellers of promotional merchandise, but have become accomplished info-marketers, with courses, turn-key done for you packages, and Keith has begun, this year, a new, additional info-business.

Even people with “pasts” have re-birthed, with my kind of info-marketing.

A client, Stephen Snyder, turned his catastrophic and humiliating bankruptcy into the basis for a “Credit After Bankruptcy” publishing, seminar and coaching business with hundreds of thousands of customers and major-name corporate sponsors.

A friend, a former “infamous Madam”, Sydney Barrows, has created two coaching businesses. I, myself, very early in my business life, crashed and burned financially, and started over with what little I then knew about info-marketing, in a tiny apartment, with my only help from my cat who licked stamps. Info-marketing cares nothing about anyone’s past.

Each year, top professional info-marketers with 6-figure and 7-figure incomes, with large businesses, gather here at the Info-SUMMITSM, to re-charge, to re-invent, to meet up with and exchange information with and create business alliances with other top info-marketer, and at times, to lift up someone new with the power of their platforms. Often, people meet at this Info-Summit, and find ways to aid each other or cooperate for profit. YOU NEVER KNOW WHO YOU WILL MEET!

The annual Info-SUMMITSM is always important and pregnant with opportunity and amazing discoveries.

Go to now to get the BEST pricing possible.
Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

Are You Treating This Important Sales Tool As Trivial?

By: Dan Kennedy on: June 16th, 2013 7 Comments

The other day I read someone’s definition of a “post scriptum” commonly referred to as a “P.S.”  The author, trying to educate others, described the P.S. as “generally containing information which is trivial.”

To be frank, I found his explanation rather trivial…

Because the P.S. is anything but trivial and should be awarded much greater attention than most give it.

You see writing copy is a very small part of developing copy that sells. Not only must thought and research be put into who you are writing to and what their objections might be, but careful thought must be put into each element of your copy and their function.

Often I see people shoot out of the gate with a strong headline and by the end of their message; they get a bit lazy, throwing on a P.S. almost as an afterthought.

But the truth is the P.S. is one of the most important parts of your copy—and you’ll find that most copywriters agree – you should never end a sales letter without one.


1)      Because some people jump to the end of your letter or message after reading your headline and before reading your letter, so your PS serves to further their interest in reading everything.

2)      The P.S. can summarize your offer, for the impatient “page jumper.”

3)      The P.S. can emphasize the most important benefit (which means, of course, you must first identify what that is.)

In letters, I’ve found that multiple P.S.’s almost always outperform a single P.S., and find that most pro copywriters also utilize this technique.

If you are looking for some ways to make your PS’s stand out, here are some tricks you might try:

  • Vary the typestyle
  • Vary the point size
  • Use all caps (only if the P.S. is very brief)
  • Put it in color
  • Put it in handwriting
  • Put it in a box with a screened color behind it
  • In handwriting, run up the side of the letter as if you ran out of space at the bottom of the page

Sometimes you may choose to use the P.S. to somehow “up the ante” beyond everything offered and described in the main letter, such as introducing (yet) another bonus or strengthening the guarantee.

You might also add testimonials in P.S.’s to reinforce your message, add credibility and serve as a tipping point for the reader who is on the fence.

How long should a P.S. be? The longest PS that I’ve ever used in a successful sales letter was 2 ½ pages long. The shortest: two sentences.

One of the ways people recall information is “first and last.” That means that they tend to remember what you say at the beginning and what you say at the end, forgetting what is said in the middle.  So whatever you put in your P.S. must not only be powerful and persuasive but must, in effect, condense summarize and deliver your entire pitch, which is anything but trivial.

NOTE:  The truth is EVERY element in your copy should be given thought to—what its function is, just as much as the P.S. Because the job of your copy is to sell. And in order to do that, you must know and understand the “must have” elements of super powerful copy. In fact, this is so important that I recommend you have a checklist, template or method of ensuring all elements are included—every time.

Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.


Six Tips For Using This Shortcut To Success Tool

By: Darcy Juarez on: March 14th, 2013 3 Comments

Last week at the Fast Implementation Boot Camp, I witnessed the magic of networking.

Connections were made, budding friendships and accountability partners started, alliances were formed, and even some possible joint-ventures emerged… all through networking.

Networking is one of the best ways to make powerful connections that can propel your business forward and shortcut your path to success.

Of course, there are tons of opportunities for networking, (too many, actually) some better than others.

But here’s the thing…

You don’t want to end up with a stack of business cards you’ll never look at again or spend time in a room with non-decision makers who are schmoozing you.

Here are some tips to help you get the most out of your networking encounters:

Find learning environments. Business card exchanges and other networking focused events are high pressure. People are there to meet others for the purpose of doing business, which means their defenses are up. Educational events, such as seminars, conferences and bootcamps are more relaxed, therefore defenses are lower. People are more at ease.  Plus, because the most successful people are continually learning, you are more likely to meet high quality like-minded contacts..

Start conversations. Don’t wait for someone to come to you. Sit next to someone you don’t know or cross the room to talk to someone. Strike up a conversation with the person standing in line next to you. Find out what they are working on or trying to accomplish. A simple conversation can turn into ideas, alliances, new business, referrals, joint-ventures, and a host of other opportunities.

Focus on making quality contacts, not quantity. The goal should not be to meet as many people as possible, it should be to build quality relationships. If you are in a conversation that is going well, stick with it rather than trying to move on to meet more people. That said, don’t hang with one person the entire time.

Do more listening than talking. Ask a lot of questions, then listen and respond to what you hear. By listening you may find you can provide a solution they are looking for.

Do your research. Find out about the speakers and what their specialties are before you attend an event. Pick a couple that you want to meet who work in something related to your field, have a similar business set-up or might be able to answer a question or help you with what you are working on. Then seek these people out. To prepare write down three intelligent questions about your most pressing matters. For example, if you are attending SuperConference and have a brick and mortar business you might want to seek out extraordinary entrepreneurDonna Krech with 25 years’ experience, a thriving local brick and mortar business, a national coaching and franchise business, and a direct-to-consumer products business. She is sure to have plenty of answers about what it takes to make your business ultra-successful.

Write down what you are looking for before you go. Are you looking for someone to give you feedback on an idea you have? Similar businesses to compare promotions? A good “power partner” for referrals? An affiliate or joint-venture partner? Advice about a particular business problem? When you take the time to define what you are looking for from networking, you’ll ask better questions and get much better results.

Armed with these ideas, you’ll be able to brilliantly network and use these opportunities to blast your business forward.

NOTE:  Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.