Persuasion Strategies

Sell more by knowing your prospects deepest thoughts, desires and fears.

By: Dave Dee on: January 14th, 2015 1 Comment

“Find out all you can about your prospects before you call on them: their general living conditions, wealth, profession, hobbies, friends, and so on. Every hour spent in this kind of research will help you impress your prospect.” –David Ogilvy Because getting to know your prospect is a critical part of your marketing. In fact, I’d go so far to say that is the number one secret to writing a successful promotion. When you know[...]

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