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Publicity

Self-Promotion Equals New Customers

by Robert Skrob05.21.2010
man holding out hand for a handshake

The one factor which separates millionaire business owners from the rest is their willingness to promote themselves. Too many entrepreneurs hide behind a corporate façade, trying to make it look as if they have big corporations. However, people want to buy from people, and the business owner­­s who put themselves and their personalities into their [...]

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Increase Your Sales By Making Your Prospect “Nervous”

by Bill Glazer08.25.2009
Bill Glazer

Have you ever had a brief encounter with somebody famous? Almost everybody has at least once in their life. How did you feel? Excited? But maybe also a bit tongue-tied and nervous?
To at least some degree, you too can and should be creating this same kind of feeling in the minds of your customers and [...]

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Five Tips for Making Your Small Business Famous on National TV

by Bill Glazer08.06.2009
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A single appearance on national TV can drive a flood of sales, spark more word-of-mouth and raise the percentage of people who buy from your small business.
When your clients see you on national TV, they’ll never look at you like a salesperson or marketer. They’ll see you as an expert – even a celebrity.
Here are [...]

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Use the News to Market Your Small Business

by Dan Kennedy07.09.2009
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WHEN WILL NEXT GIANT METEORITE STRIKE EARTH AND CAUSE MASS EXTINCTION? There are actually people worrying about this sort of thing. According to the article from USA TODAY, the last bash was about 250 million years ago.
Apparently this is cyclical, so, according to this article, in another 50 or 100 million years, you may not [...]

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