Archive for the ‘Sales Tips’ Category


A Big Persuasion Secret You Can Learn From Hanging Out With Kids

By: Dave Dee on: July 24th, 2014 4 Comments

One of my favorite traditions is spending one on one time individually with each of my kids.

Whether it’s taking my son to a major league baseball game or taking my daughter to the theater to watch a Broadway show, I love spending time alone with each of them and being truly present when we are together.

Years ago, it wasn’t that way. I still spent one on one time with each of my kids, but not really “be with them” because I was worried about money or where my next client was coming from. I spent more time focused on worrying than on what was really important.

Now that I have systems in place that work like clockwork to attract my ideal clients, my life and income are different.

More importantly, my relationship with my children is better and even more rewarding since I now focus on them entirely during this special time with them.

There is actually a great sales and persuasion secret hidden in my story.

The key here is in the outcome—that our relationship is more rewarding.

Not only do good things happen when I’m with my children, but I find that because of this sales and persusasion secret, good stuff happens everywhere I go. For example, I’ll go to a restaurant and get a free dessert. Or I’ll go the theater and my seats will be upgraded.

How does this happen? Well, whether I’m hanging with my kids or out getting a steak at my favorite restaurant, I am very friendly, I am present, I ask questions AND I bring people into my reality. This is cool stuff so let me explain each piece of the puzzle so that you can use these techniques to make your customer relationships more rewarding.

1)      Be fully present: As I mentioned earlier, I used to not be fully present when I was spending this special one on one time with each of my kids. I was too distracted by worry.

Now, I really listen to people and am truly interested in what they have to say (whether it’s my son or a client.) When I speak to clients, I block everything else out and focus on just them.

Most people are never present. They are too busy thinking about what they are going to say or worse, their mind is completely somewhere else. People can feel when you are really listening to them and when you are pretending to listen to them.

2)      Be friendly: Not that I would be unfriendly with my kids, but when I was worried about money and my business, I could be a bit cranky at times. Smile and look people in the eyes. I mean REALLY look into the eyes of your prospects and customers. Also, project positive and fun energy. You know the guy or gal that is always positive and the life of the party—the one that everyone wants to be around? Be THAT person.

3)      Ask questions. When I’m with my kids, I ask questions that help me get to know a ton about their dreams, goals and desires.

The cornerstone of sales is asking questions. Instead of using traditional, old-fashioned sales training questions which are self-serving and highly manipulative, ask questions that are designed to learn about what your prospect wants, needs and desires on a deep level.

4)      Bring people into your reality.  After I ask questions to my kids and they open up about what is going on in their lives, I open myself up to them. For example, I might tell a story about a challenging situation I was in when working with a client or tell them an embarrassing story about something that happened to me when I was their age.  By opening myself up and sharing personal things, they not only are brought into my reality, but they feel more comfortable with opening up to me.

When talking to a prospect or customer, you can do the same thing. For instance, a dentist might tell a story about when he had to have one of his own teeth repaired or personal trainer might tell a story about being overweight and how lifting weights changed his life. When you can bring people into your own reality and share your own vulnerability, people will connect with you more.

It’s important to note that when I’m with my kids or in any situation where I’m at a restaurant, theater, etc. I’m NOT looking to get anything. I’m not trying to manipulate my kids or get people to give me free stuff.

Good stuff just happens as result of what I do. As I’ve said before, the difference between manipulation and persuasion is intent.

My intent in all of these cases was simply to have fun, make people laugh and feel good. In a selling situation your intent should be NOT to just sell your product or service at all costs, but rather to find a solution to your prospects problems and to fulfill their wants needs and desires. This will result is MORE SALES than if you focus on just selling your product.

HUGE: You want to be externally focused NOT internally focused when selling.

Re-read the four points above and you will see they are all externally focused, focused on my kids or the people I was communicating with.

I would love to hear your thoughts on this post. Comment below.

NOTE: Tomorrow, Friday July 25th, I’m going to be speaking with Boardroom Publishing’s Brian Kurtz.  Click here to join in live for FREE.

If you don’t know who Brian is but you like the simple idea of sending out a piece of mail and making money in return then you NEED to be on this call.  Brian Kurtz has generated over $150,000,000 in sales by using direct response marketing.  Tomorrow he’ll reveal some of his strategies including giving you a glimpse into…

☞ DETAILS of a “Product Launch” selling over 200,000 units.

☞ His “Ah-Ha! Moment” about doing research to pick ‘The Next Big Thing’ to promote to his subscribers and customers.

☞ Lessons Learned in the Mailing List Business in the 1980’s that are WORTH MILLIONS TODAY in extracting huge profits and great customers from available databases.

☞ What it’s like to work with The Best Copywriters and how to get them to compete with each other for your benefit.

☞ How ANY author can stay out of the bookstore and make a fortune “direct to consumer.”

☞ AND much, much more…

Anyway, this is a one-time only live call and you’ll have the chance to ask him your questions.  Click here now to get the details and mark your calendar for tomorrow!

Dangerous stuff man, dangerous stuff…

By: Dave Dee on: May 21st, 2014 10 Comments

Gather ‘round the campfire and let Uncle Dave tell you a spooky, true story.

It all started back when I was doing a birthday party magic show at a very wealthy man’s home.

I had just started to dip my toe in the lucrative corporate entertainment market and definitely wanted to do more of those gigs and less kid shows.

As I’m doing my show, I casually mentioned that my next trick I recently debuted at show I did for IBM.

I’m not sure why I mentioned it. It must have been my subconscious mind telling me something.

After the show was over, the man, who happened to be the VP of Sales for a major corporation  came over to me and asked, “So you shows for corporations? I’d love to have you perform at my next sales meeting.”

That’s when I discovered the power of “casual mentions” or what is also known as “seeding” an audience.

This is one of the most powerful ways to plant thoughts into your prospects’ (audiences’) minds.

Here’s the beauty of seeding:

If planted properly, the seeds will start to sprout and then you can make them rapidly grow and take hold of your prospects’ mind on demand.

Soon the thought  you originally planted, will bloom and the prospect will believe the thought they now have is their own.

Read that last sentence again and let it sink in.

The prospect will believe that the thought that they now have is their own.

This is what Psychic Sales is all about…making the prospect come to the conclusion that they MUST buy what you’re offering and that they discovered the solution to their problem.

Let me give you real example that I use in almost every one to many sales presentations I do.

In fact, if you tune into the live webcast I’m doing this Thursday, you’ll more than likely hear me say something very similar to this.

My goal with this is to overcome the “I can’t afford it” objection.

Here is what I say:

“I remember thinking I can’t afford to buy Magnetic Marketing. Even though it was only $279, I was deep in credit card debt, making almost no money so $279 seemed like a huge amount of money.

But then I remembered something I read where the author said, “Successful people invest in themselves and their education. And they do it before they can afford it and that’s how they become successful.

Well, I knew that if I wanted to be successful, I needed to do what successful people do, so I invested in myself and bought Magnetic Marketing.”

While those words make look simple on paper, they are powerful.

They represent a “master class” in seeding.

First, in this particular case, I am seeding the sale of Magnetic Marketing and anchoring the $279 price point. I’ll tell you why in a minute.

Second, I am planting a seed in the prospects’ mind that “successful people invest in themselves and their education.”

Third, I plant in their mind, “In order to be successful, I need to do what successful people do.”

Now here is a mucho important point:

I am indirectly telling my prospect these things by telling a true story about myself.

I am NOT telling them what I want them to believe, directly.

If I did that, their “He’s trying to sell me” defense would come up and they would resist what I’m saying.

Instead, I am planting a seed in their subconscious mind. My statements fly past their conscious radar and resistance.

Now later on, when I get into the close, what thought springs to the prospects mind?

Right: “Even though I don’t think I can afford this I must buy it because I want to be successful and that’s what a successful person would do.”

But then I make the offer almost irresistible to the prospect by firing off the anchor I set about price by saying:

“Right now Magnetic Marketing sells for $497 on our website and in our catalog but if you invest in yourself right now, you can get it for the same price I got it for over 15 years ago. O-N-L-Y $2-7-9.”

Let the stampede to back of the room begin.

Did you catch everything I did?

I set up the price at $497, used an embedded command ( a Psychic Sales technique) of “invest in yourself right now’  which also recalls the seed I place earlier of successful people investing in themselves.

Then I drop the pricing bomb which ties my story together in a beautiful way.

It makes buying nearly irresistible and not buying almost impossible.

Yeah, this could be dangerous stuff in the wrong hands but if you sell a quality product or service that truly helps your prospect get what they want, then seeding is one of the most powerful tools in your Psychic Sales arsenal.

Use it only for good.

Kick butt, make mucho “DEEnero!”

NOTE: If this stuff interests you and you want to learn how to master  the art of selling one to many, I’m doing a no cost live training this Thursday.

You can get the details and register here now.

These 3 Questions Are the Answer To You Closing More Sales And Putting More Money in Your Pocket

By: Dave Dee on: March 8th, 2014 11 Comments

You’ve probably heard the saying, “Telling is not selling” and that the key to sales success is to be a good listener more than a good talker.

Both of these points are true BUT they miss this key distinction: You need to ask the right questions in order to elicit the responses from your prospect in order to close this sale.

In today’s Psychic Sales lesson, I’m going to give you three specific questions to ask your prospect that will help you elicit your prospect’s buying criteria. You will know the deep, psychological reasons your prospect’s wants what you’re offering. Knowing this will boost your closing percentage and bank balance.

Here are the three simple, albeit powerful questions.

1. What’s most important to you in a ________?

This question helps you determine the conscious reason someone is thinking about buying a product or service like the one you’re selling.

It can be expanded by asking, “What are the three most important things to you in a ______?”

These are your prospect’s hot buttons and the benefits she is look for.

Here is a MAJOR, advanced sales point: The only benefits you should be talking about are the ones your prospect has specifically told you are benefits.

Read that again.

As sales people, we are taught to talk about the benefits of our product or service. This is true BUT a benefit is really only a benefit if the prospect says it is.

You will actually un-do a sales and bore a prospect if you start talking about benefits that don’t interest her.

This first question tells you what to focus on.

2. What is important about that?

You want you’re prospect to go deeper and give you the reason why the benefit(s) she wanted are actually what she wants. In essence, she is telling you how to sell her.

3. To make sure I clearly understand, ultimately what would that (whatever your prospect’s answer was to question number 2) do for you?

Powerful stuff. You are taking your prospect on a deeper psychological discovery process where she will tell you the real reasons, the subconscious reasons, she wants to buy a product or service like the one you are offering.

Let’s assume you are a financial advisor and you are talking to your prospect “Bob” and see how this might play out”

You: “Bob what is important to you in a financial investment?”

Bob: “Well, I’m looking for security and a double digit return.”

You: “I can appreciate that is important to, isn’t it. (Nod yes.) Bob, what is important to you about “security and a double digit return?”

Bob: “Well, in the past, I’ve lost a lot of money in the market and I need to make some of it back.”

You: “I understand, Bob. Let me ask you a question. Ultimately, if there was an investment that gave you security and a double digit return, what would that do for you?”

Bob: Hmm. That would let me retire by age 55 and be able to enjoy myself without having to worry about money.”

You: “That makes a lot of sense. And that’s the reason I…get excited…when I start talking about annuities. The best thing about annuities is they give you security and, although past performance doesn’t predict future performance, the annuity I’m going to recommend has averaged an 11% return over 5 years. If you…now take action…you will be able to retire by age 55 and be able to enjoy yourself without having to worry about money.”

Do you see how deep you went with your prospect by asking those three questions? You not only discovered what your prospect wanted on a surface level but what he really wanted on a psychological/ emotional level.

A couple important points:

1. Be sure to feedback the exact words your prospect says. Words have meaning and are attached to specific feelings your prospect has. You want to trigger those positive feelings by using the precise word your prospect uses.

2. There is a lot going on in the summary statement you make, including some powerful embedded commands including “get excited” and “now take action”. We’ll talk more about embedded commands in a future lesson.

For now, write down the three questions on index cards and keep reading them until you have them firmly implanted in your mind. Most importantly, start using them immediately in your sales presentations. You’ll be thrilled with the results.

NOTE: Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

The Technique Used Throughout History That Gives Your Business Tremendous Advantage

By: Darcy Juarez on: March 6th, 2014 1 Comment

This weekend you have a free opportunity to grow your business.

Dave Dee is presenting a free live webinar broadcast that will reveal the secrets for attracting a flood of your ideal clients in 60 days or less using Magnetic Marketing. (You can scoop up one of the few remaining spots by going to www.gkic.com/mmwebinar .)

I believe you’ll take advantage of this. Why? Because the fact you are reading this tells me you are the type of marketer who is constantly looking to improve your marketing results.  Someone who wants to ensure that every one of your campaigns brings in the maximum ROI.

With that in mind, today I want to discuss a tactic that will give you one of the best advantages I know for persuading your audience to buy your product or service.

It’s one of the reasons Magnetic Marketing has worked predictably and reliably for over 22 years.

It’s the same idea that great copywriters use to generate millions of dollars with the copy they write.

The best speakers use this tactic too. So do parents I know.

And if you employ it, you too will generate more response and larger profits—consistently.

This technique has been used throughout history to ensure a message is heard and understood.

The idea?

“Say it. Say it again. And then repeat it a third time.”

Winston Churchill summed it up when he said, “If you have an important point to make, don’t try to be subtle or clever. Use a pile driver. Hit the point once. Then come back and hit it again. Then hit it a third time—a tremendous whack.”

And that’s what Magnetic Marketing does. It teaches you how to “whack” away at customers so they get your message.

Great copywriters, speakers and even parents find different ways to deliver what is essentially the same message so that eventually the reader or listener hears and understands the point you are trying to make.

While repeating important ideas is the big idea Churchill was trying to make here, there are a few more take-a-ways that will help you be even more successful when using this idea in your own marketing.

1)     Don’t use clever wordplay.  Clarity is paramount. While it’s tempting to be clever or cute or witty, realize that cleverness often creates confusion. Use words that give your message maximum clarity and you’ll deliver a more powerful punch.

2)     Develop your big idea. It’s not always easy to find, but if you take the time to find the one big important idea that will have the strongest impact on your audience, it will pay off. This is what will grab your customer’s attention and set you apart from the competition. (You’ll learn more about how to do this in the free webinar.)

3)     Be persistent. The truth is you can’t repeat yourself too many times. So just because someone didn’t respond the first time doesn’t mean they aren’t interested. It might just mean they didn’t get the message.  So deliver your message. Then deliver it again. And again. Often just about the time you think you should give up, your customers will respond in the greatest numbers.

There’s no scientific reason why three is the right number to try, it just is. Two isn’t enough but four seems too many. And as the saying goes, “If at first you don’t succeed, try, try and try again.”

NOTE: Go to www.gkic.com/mmwebinar right NOW and learn how to create a flood of business. Discover the steps anyone can master. Create a fast Cash Flow Surge. And attract your Ideal Customers in a non-salesy way. In 60 days or less.

This is a FREE event and spots are limited. Register now: www.gkic.com/mmwebinar

Could This Simple Thing Be Stopping You From Achieving More?

By: Dave Dee on: February 25th, 2014 2 Comments

“Why do you want to succeed?”

That was the question I asked during our recent Magnetic Marketing training.

Throughout the dozens and dozens of answers I received there was one common thread…

You want to have enough money to have the freedom to do whatever you want in life.

So what does having freedom mean to you?  Here are some of the main things you told me.  You want to…

  • Work for yourself and avoid having to work for anyone else ever again.
  • Give back.
  • Work less and “play” more.
  • Spend more time with your family.
  • Help other people live better.
  • Travel more.

All of these are great reasons and, of course, they just scratch the surface.

Identifying the reasons why you want to succeed is a critically important activity.  Because as American entrepreneur, author and motivational speaker the late Jim Rohn often said the only real reason more people don’t succeed is because they don’t have enough reasons why.

But is having a good list all it takes?

I have observed that sometimes people do indeed have a good list of reasons, yet they still struggle to succeed. So why is this?

It certainly can’t be attributed to lack of opportunity. Look around and you’ll see and read about people reaching extraordinary wealth and success with ordinary ideas and every type of profession.

It’s not because there aren’t tools to help.  We have proven resources that will show you how to market, create wealth, and sell better, even step-by-step plans to build a business from scratch and more.

And it’s not because there is no one to show the way. Coaches, mentors and mastermind groups are readily available to help with that.

So what’s the answer to this riddle? Before I tell you, there are a couple of things you need to have in place.

First of all, you must define exactly what success is to you. Because if you don’t know what success looks like then how can you expect to hit it?

So take out your notebook or get in front of your computer and begin to write a detailed picture of what success looks like to you.

And I’m not just talking about how much you’ll earn. Get detailed about how many hours you want to work each day and how many days you want to work each year.

Then go into detail describing what exactly success looks like to you.

For example, if giving back is part of your vision, how do you envision your role?  What organizations will you donate your time and money to?  How many hours a week and how much money?  And so on.

If you want to travel more, how many days a year will you travel? Will you work while traveling or will you step away from your business with no communication for days at a time? Will you stay in five diamond resorts or is camping more your style?

You must define exactly what these things look like so that you know what you need to do to get there.

Second you must reach peak personal productivity. To do this you must define what peak personal productivity looks like and have enough reasons why achieving it is important to you.

Dan Kennedy defines productivity as “the deliberate, strategic investment of your time, talent, intelligence, energy, resources, and opportunities in a manner calculated to move you measurably closer to meaningful goals.”

Once you have those in place, you are ready for the real trick and that is to link “your reasons why” to your goals.  

In his book, No B.S. Time Management for Entrepreneurs, Dan points out that to achieve your goals, you have to maximize your productivity. And to do this “You have to fight to link everything you do (and choose not to do) to your goals.”

In other words, you must measure everything you do against your goals.

Is the time you are spending doing something (or not doing something) moving you closer to your goals or further away?

For example, if you choose to check email, Facebook, and phone messages multiple times throughout the day, will that move you closer to your goal or could it be that the multiple distractions are making you less productive and keeping you from reaching your goals?

Linking “your reasons why” to your goals will give you clarity, help you make better decisions and accelerate your progress.

For instance, a GKIC member mentioned her decision to say “no” to certain types of projects with clients that were requiring an enormous amount of attention yet paid her much smaller fees than other projects. Realizing this wasn’t moving her closer to her goals, she decided to focus on getting more of the projects that would pay her a higher fee.

By clearly defining your reasons why and your goals and linking everything you do to them, you will have a very simple formula for determining if you are; a) being productive and b) consistently moving closer to your goals.

NOTE: Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

8 Tips For Maximizing Referrals In Your Business Or Professional Practice

By: Darcy Juarez on: February 20th, 2014 No Comments

In your February 2014 No B.S. Marketing Letter (available by clicking here for members, FREE Trial For Non-Members), I mentioned that my family couldn’t stop talking about how nice the people from Cambria (the producer of custom counter tops we ordered) were.

While I was giving you an example of Outrageous Advertising, I think it’s important to note that my family and I don’t tend to talk about products or service that just meets our expectations. We only talk about the kind that either fails to meet or significantly exceeds our expectations.

As I said, my family told no less than 15 people within 10 days of their experience with Cambria. Had Cambria not gone the extra mile and had they just received adequate or good customer service, they probably wouldn’t have told anyone about Cambria.

What about you? When do you talk about businesses or professional services?

If you’re like most people, it’s only when customer service dramatically impresses or exceeds your expectations that you begin to create word-of-mouth advertising and referrals.

Conversely, service has to be really bad before you starting warning people to avoid a company at all costs.

The thing is, often it only takes one or two “little touches” to create exceptional service.

Some examples, the Omni Hotel in downtown Chicago is known for their extra touches. For instance, a guests travelling with young children receives a rolling backpack filled with toys, books and fun things to do for their kids upon arrival and milk and cookies at bedtime.  The doorman knows guests’ names, high-fives kids as they come in and goes the extra mile to get guests what they need.

Not too long ago, a friend of mine had her car serviced by Toyota. She needed her headlight changed which unexpectedly ended up being a rather pricey repair due to the labor involved to replace it. Her service handler found additional items that needed repaired and did them for her at no charge, had her car washed and vacuumed and gave what she described as “extra attention to every detail.”  Despite the unexpected hefty price tag, she was much more focused on the great service she had—going so far to say that it was the best service experience she’d ever had at a car dealer.

The little things that Omni and Toyota do set them apart from competitors and encourage people to talk about them—which creates referrals.

Dan Kennedy suggests you adapt the idea of doing “little things” in your own business. These little things can make a big difference in your word-of-mouth advertising and referral campaign—and ultimately in your bottom line.  Here are some tips for getting the most out of this idea:

  • Become a serious student of word-of-mouth advertising. Look for the “little things” other businesses do that make you want to talk about them and note when people tell you about positive experiences they’ve had. Is it something you can adapt to your business?
  • Define your customers’ expectations and set up a plan to exceed those expectations. Create a list of what your customer expects, then continually amend and add to that list as your understanding of your customers grow.
  • Rate your business or professional practice on your workplace environment. Dan Kennedy suggests you rate your environment on the five senses: sight, sound, smell, touch, and taste.

Are there things you could do to improve any of these that would create a better environment that might get people talking about you?

For example, an eye doctor created a “kid zone” separate from his regular waiting room complete with kid movies, a video game, kid books and games.  A dental practice offers earphones to their patients so they can listen to music and block out the sound of the drill while the dentist is working on their teeth. A hairdresser offers an assortment of drinks including wine, specialty coffees and teas, and always has a plate of cookies out for their clients.

  • Continually look for new ways to exceed customer expectations. Create a suggestion box and ask employees for ideas. Try new ideas to see if they elicit a reaction from your customers and get them talking about you. Always look for ways to adapt ideas you observe other businesses doing.
  • Implement the “little things idea” program. Ask each employee to do one “little thing” that goes above and beyond your customers’ expectations in order to exceed them.
  • Ask your customers. Use surveys, questionnaires, conversation, etc. to ask your customers about what they need, want, like and don’t like. Make improvements based on the feedback you receive.
  • Measure the success of your word-of-mouth advertising. Keep track of the total number of referrals you get and the percentage of your customers who give you referrals.

Walt Disney said, “Do what you do so well that people can’t resist telling others about you.” When you look for ways to make your customer service stand out—chances are you’ll instantly increase your word-of-mouth advertising and referrals. What “little things” do you do in your business or professional practice? What ideas can you “borrow” from other businesses? Share your ideas in the comments.

NOTE: Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

Magnetic Marketing Event Bonus Videos

By: Dave Dee on: February 19th, 2014 118 Comments

Congratulations on registering for Dan Kennedy’s Upcoming FREE event where he’ll reveal How To Create A Flood of New Customers, Create A Cash Flow Surge AND Magnetically Attract Prospects Who Want To Buy From You

In case you got here by accident and aren’t registered simply go to www.gkic.com/mmevent now for all the details.

To get you going I’ve created a few videos that’ll help you prepare and get the most out of this one-time only FREE event.  Go ahead and watch them below (new ones will appear every few days) and leave your comments below.

VIDEO #1 “Why Do You REALLY Want More Customers, Clients and Patients”

 

VIDEO #2 “How I Went From Dead Broke To Successful Entrepreneur”

VIDEO #3 “How To Find Your Ideal Customer Part One…Create Them”

BRAND NEW VIDEO “How To Find Your Ideal Customer Part Two…Get In Their Head”

Tomorrow we’ll reveal exactly what’ll be covered in the Magnetic Marketing Event!

In case you got here by accident and aren’t registered simply go to www.gkic.com/mmevent for all the details

NOTE: Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

Announcing Dan Kennedy’s BRAND NEW Magnetic Marketing Live Training

By: Dan Kennedy on: January 8th, 2014 1 Comment

You’re Invited To A FREE, 5-Hour Event That Could Change Your Business Life Forever…

“Announcing Dan Kennedy’s BRAND NEW

Magnetic Marketing Live Training”

Discover How To At Will Create A Flood Of New Customers…At Will Create A Cash Flow Surge…At Will Magnetically Attract Prospects Who Are Pre-disposed To View You As An Expert And Trusted Advisor And Buy From You…Plus Much, Much More

Don’t Miss Out on This Very Special ONE-TIME, NO-REPEAT FREE LIVE EVENT With Dan Kennedy on January 29th from 10:30AM to 3:30PM Eastern Time

If you are an entrepreneur, brick and mortar business owner, professional services provider, a sales professional or own a business of any kind and want to STOP wasting money on advertising guesswork, STOP wasting time on cold call prospecting grunt work, STOP falling victim to the newest marketing fad and finally have an amazingly powerful advertising, marketing, direct marketing and customer/client attraction SYSTEM, then this will be one of the most important events you attend all year.

You can attend five solid hours of LIVE FREE training with Q&A from World Famous Author and Marketing Expert Dan Kennedy for FREE from the comfort of your home or office…but you need to register now because it will fill-up.

Imagine having a cutting-edge, step-by-step SYSTEM that can predictably deliver top quality new customers / clients… literally “ON-DEMAND”.

THIS LIVE TRAINING IS PERFECT FOR YOU IF:

☞     You’re BRAND NEW with Dan Kennedy and his concepts, this 5 hour LIVE training event is ABSOLUTELY for YOU…. Because you NEED these foundational systems to survive and thrive in today’s challenging “fish-or-cut-bait” economy.

☞     If you’re a STUDENT of Dan Kennedy and his Magnetic Marketing principles or you even have past versions of his flagship course.  This is a totally new, created-before-your-eyes version of Magnetic Marketing with the NEWEST and BEST strategies and how to apply them today…FREE!

☞     Finally, even if you’re a long time EXPERIENCED marketing pro who has already experienced the transformative power of Magnetic Marketing in your business…AND you feel like there’s no better way to recharge the engines and re-energize yourself for the New Year than with a massive dose of Dan…this 5 hour LIVE Training is ABSOLUTELY for YOU.

During this Content-RICH Livecast, Dan will reveal his LATEST discoveries on the topic of Magnetic Marketing… a term he coined years ago to define a timeless truth.

These are FRESH thoughts on Magnetic Marketing from Dan himself – NEW strategies, NEW examples, NEW Templates – that reliably and consistently give you what you need NOW for your business.  During the five hours of this FREE Training, you’ll discover:

  • Why the ability to “magnetically market” your business is THE most important skill a business owner / entrepreneur must master… more important than operations, product development, accounting, etc. ANYTHING.
  • The PRECISE meaning of the term Magnetic Marketing – and why getting this right matters critically to how you design ALL your promotional campaigns.
  • A simple trick that enables you to apply the power of the “Marketing Triangle” to your business even in this confusing age of onrushing technologies and media options.
  • The BIGGEST mistakes people make when choosing a target market…most follow a twisted path to nowhere and they find their business gasping for air and survival…AVOID THIS!
  • An EASY step-by-step process for defining exactly WHO makes up your target market and your IDEAL customer PLUS how marketing to only them will make you more money.
  • Why…NOW more than EVER…you MUST have a powerful Unique Selling Proposition that fits the mood of the times and why this alone could bring you more customers and business than any other marketing you’ve ever done…get it wrong and you’ll be fighting for the scraps.
  • The ONE biggest mistake most people make when creating a marketing piece… it’s mind-numblingly SIMPLE.  PLUS how to avoid this mistake…at all costs.
  • The 4 secret keys to creating irresistible offers that get customers rushing to buy from you and the unique components every offer must include…miss these and it could well fail.
  • The exact definition of lead generationwithin the context of the “Magnetic Marketing” model…don’t make the same mistake MOST businesses that can easily lead to their demise.
  • Specific “plug-and-play” examples of different lead generation models including the classic-but-still-virtually-irresistible 3-step campaign, online-to-offline, customer reactivation and more.
  • Plus a WHOLE LOT MORE Besides!

Look – if you want a radically different approach to marketing that makes your business infinitely more fun, and increases income exponentially with less stress and struggle – then this FREE LIVE training can totally change your income, your status, and your day to day experience virtually overnight.

WARNING:  Bandwidth restrictions for High Quality Web Video exist – therefore only limited slots are available for this no-replay LIVE event taking place JANUARY 29th from 10:30AM-3:30PM Eastern… so to access this powerful training direct from Dan himself, grab a spot go to the site below now!

Go To: www.GKIC.com/mmevent

NOTE: Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials. 

5 Things To Do Right Now That Will Make 2014 Your Best Year Yet

By: Darcy Juarez on: December 31st, 2013 20 Comments

This time next year you can be celebrating the fact that you’ve achieved your biggest goals of the year…

Or… if you don’t plan right, you can be vowing that you will not do the same thing and that next year will be different.

To avoid spending next New Year’s Eve wishing you’d achieved more, here are five things you can do to get ready for 2014.

1) Make a list of big goals you want to achieve. Take no more than ten minutes to list the biggest things you want to achieve in 2014. Write these in the simplest terms and make it personal, positive and in the present tense. For example, “I will earn (insert target income goal) by December 31, 2014.”

2) Take time to define your “why.” In Dan Kennedy’s recent article, THE Single Biggest Difference Between Successful People And ‘The Mediocre Majority,’ Dan points out that you have to find your real purpose for doing what you do. This is the big emotional reason that you continue to persevere.  Your sense of purpose.  The “why” behind what you do that goes beyond money.  For example, a business owner might want to automate his business to save time and make more money, but his emotional “why” may be that his parents are getting older and he wants to make sure he has the time and availability to care for them should they need his help.

3) Review your marketing successes and failures from 2013. It’s easier to develop a better, more successful marketing plan when you can build on your successes and learn from your failures. Use Dave Dee’s quick and easy guide for reviewing your marketing in his article 8 Steps To Making More Money in 2013.

4) Mark time in your calendar to work on your business. It’s easy to get so caught up in our day to day responsibilities of running our business, that our marketing suffers. Block out time on your calendar now for the entire year that will be devoted to working on your business. One of your GKIC Member benefits is our FREE Fast Implementation Bootcamp which offers you a chance to do just that—along with coaching and feedback from Dave Dee and me at the event. We offer this event four times a year. Mark one down on your calendar now.

You’ll also want to schedule regular time each week when you can review your marketing results, plan for upcoming campaigns and develop your marketing.

5) Enlist the help of an experienced mentor and/or coach. In Dave Dee’s article, Why Outliers: Story of Success, Got It Wrong, several success experts including psychologist Anders Ericsson, author of Psycho-Cybernetics Dr. Maltz and Dan Kennedy all agree that you need “corrective feedback” to eliminate “expensive experience” that is causing you to repeat mistakes. An experienced mentor will help you identify where you can improve, refine your process and help you focus on correctly doing what you need to do to succeed. Plus they will hold you accountable, keeping you on track and moving forward.

Today’s list will help you set yourself up for success in the New Year. Check out  Dave Dee’s post that gives you five things you can do that are specifically focused on helping you increase your income in 2014.

NOTE:  What are the biggest things you want to achieve in 2014? List them in the comments below so we can help deliver content and systems you need most to achieve them.

The Latest (Worrisome) Trend For Getting Money…

By: Dave Dee on: December 22nd, 2013 10 Comments

Recently, I went to a sports meeting at the high school my fiancées son attends.

I was impressed with the dedication the coaches, who get paid very little, and the parent volunteers have.

As expected, the majority of the meeting focused around raising money and asking for money for various things. If you’ve been to these things, you know that my wallet was coming out of my pocket more than once.

Then one of the coaches started talking about fundraising. He mentioned that last year the boys went door to door selling pine straw.

And then he said something I still can’t believe…

He said, “But we don’t want to turn our young men into salespeople.”

What? Huh? Come again?

He repeated that statement twice more and went on to explain the new and improved fundraising plan.

Basically it boiled down to having the boys send out a canned email to everyone they know begging them for money.

I guess I shouldn’t be so shocked. This seems to be the latest trend for getting money these days. Just start a crowd-funding campaign and ask people to give you money for whatever it is you want to do.

Want to make a $10,000 music video?  Ask people to give you money. (Yes, this has really been done.)

Need some new computers for your business?  Do a crowd-funding campaign.

Want money for your kids to play sports…do art…be a cheerleader…do music…and so on? Send an email to friends and family and beg them to give you some money.

Yes, begging for money may turn out to be a more efficient way to raise money a time or two. And sure sometimes crowd-funding is a good idea. But it’s not the solution to learning how to earn your keep.

Frankly, it bothers me that selling was positioned as something “we don’t want our kids to grow up to do” and somehow teaching our kids to “beg for money” was positioned as a better option.

Selling is not a dirty profession. It is one of the most honorable professions on the planet. It is the driver of the economy.

The saying “nothing happens until somebody sells something” is true.

And if you don’t know how to sell or are relying on crowd-funding or sending out straight pitch emails or other such tactics, you are doomed to fail. Because while people might originally support this type of request, it gets old. Fast.

Not to mention the fact that it isn’t a sustainable business plan. Think about it. Would a bank give you money if you just kept showing up and asking for loans? Absolutely not!

The good news is that you don’t have to learn 47 closing techniques or how to handle objections or any of the other tactics you’ve been told about selling.

Really, selling can be effortless if you know how to do it. You don’t have to use brute force or make yourself or the person you are selling feel uncomfortable.

Effortless selling can be done by:

    1. Properly selecting your prospects.
    2. Making sure your offer is well matched to your prospects.
    3. Using good marketing to lead up to your presentation in order to prepare your prospect for the sale.
    4. Using the correct architecture in your sales presentation.

When you do these things, you basically are setting yourself up for the sale. You’ve matched the right offer to the right person at the right time. This means you sometimes won’t even need to close, your prospects and clients are eager to buy.

Every business needs someone who can sell really well. So take the time to learn to sell. Even if you hire someone to sell for you, you want to make sure you understand enough about how to sell to make sure your paid salesperson is spending their time selling and not wasting time with prospects who aren’t qualified.

This will build you a healthy, profitable and sustainable business—and you’ll feel good about it because you’ve ethically and legitimately earned your keep and will never be in a position where you have to beg for money again.

*What’s HOT at GKIC This Week* If you want to learn more about how to sell effortlessly so your customers will decisively buy from you, check out Dan Kennedy’s brand new…never been released course Effortless Selling Strategies.  Click Here Now To Learn More