Archive for the ‘seminar’ Category

Get an “Unfair” Advantage Over The Competition With These 7 Event Strategies

By: Dan Kennedy on: April 9th, 2013 2 Comments

Over the past week, I spent three days conducting the first of only four live events I’ll do this year.

Although I’ve considerably shrunk the number of events I do, I still consider there to be no substitute for getting people together in a room. Never underestimate the power of holding live events for your customers, clients and patients. You sacrifice a lot when you don’t get them in the same room with you.

Years ago, Gary Halbert held a seminar in Key West, Florida. It was about as easy to get there as hooking up horses to a wagon and taking three days to haul yourself there.  I said to Gary, why not have it in Miami? You like Miami. There’s an airport that flies right into Miami. But Gary didn’t budge. He knew the people who were serious about their business would come, no matter where he was at. He knew they were the truly ambitious, the ones most likely to succeed.

Holding events allows you to identify the people you should pay the most attention to. These are the people who are searching for solutions, committed to finding answers and willing to do what it takes to solve their problem. These are the people you should focus on and engage with the most. And they will come to you no matter where you’re at.

At the New A to Z Info-Biz Blueprints event I spilled everything I know about what I’ve discovered over the past 40 years to work as well as what doesn’t work in Information Marketing.  The positives and the negatives in boom times and in bad times. The good trends and the evil trends. How to find the right combination to “the vault.” Key factors when considering a market for entry or expansion. Blueprints for everything from product development to presentation of price to lead generation and more. I gave insider information that you won’t find in writing and will be stricken from any audios or videos made.

Rewarding customers, clients and patients with information or other items they won’t get from you any other way, not only makes your customers, clients and patients feel special, it gives them an advantage over others. This will improve your bond with clients and create better retention.

It wasn’t until I attended a Gary Halbert event that I realized I could charge royalties for my copywriting. Until I heard Gary say he charged royalties, it hadn’t occurred to me that I could get them too… despite me being well aware that writers are often paid royalties on other types of work such as books. Events allow people to see firsthand that they can be successful using your methods. This can prove very valuable to them (and to you.)

You also create fraternity and community while facilitating connections. I’m accustomed to hearing stories from members about alliances formed and money made as a result of meeting someone at an event. One year at SuperConference (click the link now and check out the latest video!) Ed O’Keefe struck up a conversation in the bathroom that was later worth $1.5 million to him.  I’d tell you the details, but you kind of had to be there.

For years I’ve attended events just because it allowed me to see friends that are separated from me geographically. It’s much easier and frankly less expensive for me to see everyone by attending an event.  Similarly, your customers will form a fraternity too.

You’ll often hear, just as we do, that your clients, customers and patients don’t have time to trek off to a conference, seminar or event. But make no mistake, conducting live events and seminars gives you an enormous advantage over your competition. And it gives those who attend your event an enormous advantage too.

NOTE: Dave Dee and “Mr. X” will be holding a FREE Webinar on April 11, 2012 at 3:00 PM EST/2:00 PM CST on How To Turn The Coming Crisis Into Extraordinary Wealth. “Mr. X” has more than 20 years of successful entrepreneurial experience in a wide range of industries including information and event marketing and teaches others how to create wealth and prosperity for themselves based on principles he personally uses. Click here to register for this FREE event.

Do You Have “Luck Of The Irish”?

By: Dave Dee on: February 19th, 2013 2 Comments

With St. Patrick’s Day around the corner and all the talk of “luck of the Irish,” I can’t help but think about what makes some people lucky in business and others not so much.

One of the reasons surfaced in a comment made after a tele-seminar I held on how to make $117,000 in 67 minutes.

(By the way make sure you register for this Thursday’s free webinar where I’ll reveal “The Top 10 Ways to Radically Transform Your Business and Double Your Profits In Just 90 Days.“)

One of the attendees sent an email to me afterwards saying…

“Thank you for the tips…however you may want to adjust your lists.”

Turns out he didn’t believe he “qualified” for the opportunity.  He was in short supply of funds and, based on his history, felt he would remain that way for some time.

This person didn’t believe he could make more money than he is making right now, maybe ever, but definitely no time soon.

Perhaps he felt he was unlucky or had another reason for feeling the way he did. The specifics don’t really matter. But what does matter is that the conversation he is having with himself and others is keeping him poor.

International best-selling author and speaker Dr. Wayne Dyer says, “The universe not only will, but must provide you with what you conceive of.”

In other words, if you complain of being in short supply of money, you’ll be offered experiences that match that thought.

Here are three tips for getting the universe to provide you opportunities:

Change your language. In Wealth Attraction System, Dan Kennedy discusses 12 mental and emotional positions that enable your subconscious system to most readily attract wealth.  One of those positions has to do with the conversations you hold. He says, “People always attracting wealth speak to themselves and converse with others differently than the vast majority of people.”

Things such as:

“Off to work I go, to pay the bills I owe.”

“I never win anything.”

“Day late, dollar short.”

…Are limiting. Never think in terms of bad luck, shortages or the way things have been. Instead stay focused on what you intend to create.

What language do you use with yourself and others? How can you change what you say to attract wealth instead?

Change your situation.  Get involved in opportunities, activities and associations that are likely to produce wealth.  Attending an event where wealthy people are likely to be in attendance puts you in an environment where you can form relationships or align yourself in some way to increase your wealth.

I’ve told the story many times about how I became aware of Dan Kennedy at a Success Seminar. I took action.  I participated in an event that aligned myself with some great ideas that produced wealth and forever changed my life.

If you want to become wealthy, look at where and who you are spending your time with. Are you hanging around people who are focused on wealth or on something else? Is there an association, mastermind group, or other event where you can meet like-minded people?

Be prepared for opportunity.  Last year at SuperConference singer/songwriter John Rich talked about how he broke into the music industry. He said he had a notebook full of songs he’d written. He’d approach famous songwriters and ask for their help, finally finding someone willing to work with him.  Think he got lucky? The definition of luck is when preparation meets opportunity.

He was prepared by having written hundreds of songs. If he just approached songwriters and asked for their help without that notebook, he would not have had the same opportunity appear.

If a successful, rich entrepreneur approached you tomorrow offering to help fund your business, would you be prepared with what you need in place to succeed?

Life holds opportunities around every corner, however if you don’t speak the language to attract them, don’t put yourself in the situation to run into them and  are not prepared when opportunity strikes, you are probably setting yourself up for “bad luck.”

NOTE: Want to double your profits in the next 90 days?  This is your opportunity to find out what you need to focus on that will make the biggest impact in your business. I’m hosting a FREE webinar to help you get prepared for when your big opportunity strikes. Tune in on February 21, 2013 at 8:00 PM EST to discover “The Top 10 Ways to Radically Transform Your Business and Double Your Profits In Just 90 Days.” To register for this FREE event, click here NOW.

How To Create “Endless Chains” of Referrals

By: Dan Kennedy on: February 14th, 2013 5 Comments

The other day I ran across an article that offered advice for Valentine’s gifts. The author started by saying that most gifts come up short—either hollow or too cheesy. The article also talked about what husbands really wanted.

Before your mind goes off wandering in places it needn’t, it’s the same thing that is at the core of every business. It’s what we want from every client, customer or patient and it’s what you must strive to get from them to be a leader in your field with more business than you can handle.

I’ll reveal what it is shortly, but first I want to issue a challenge to you.

A challenge that has the power to transform your marketing, prospecting and presentations…and ultimately your business.

The challenge is based on something called “The Endless Chain of Referrals.” I first heard about it from Paul J. Meyer, a famously successful insurance company developer, who went on to create the Success Motivation Institute (SMI) who for decades have been a leading force in sales and success training and publishing.

Paul’s premise is that you never need to be without a good prospect as long as you have just one client, unless you are inept at trust.

In other words, every client should beget another.

I made this challenging concept a major part of my own business approach. In my own professional practice, I have over an 85% repeat/reoccurring patronage factor and nearly  as high a referral rate.

2 million dollar clients (in fees and royalties) have been brought to me by other clients—not just told about me—brought to me.

This reveals how effective I am at creating and managing trust.

When a client brings a business peer of theirs to me, they know that person will be risking $100,000 or more on my advice and work-product, and if that person has an unsatisfactory experience, the client who brought him will hear about it. Endlessly.

This is a critical fact few marketers grasp. There is risk in referring. Even more risk in hand-delivering clients to you. Greater risk than there is in doing business with you.

The trust hurdle becomes increasingly more difficult as prospects ascend from buying from you to referring clients to bringing clients to you. In other words, it’s easier for a client to trust you enough to make a purchase from you, but it takes a higher level of trust in you for a client to refer someone to you through word of mouth. And yet an even higher level of trust for them to actually bring clients to you.

So my challenge to you is to look at your true statistics. How many “endless chains” do you have?

Building endless chains of referrals can transform your business. A copywriter I know was in the early stages of building her business. She received a call from a potentially career-turning-point prospect. We’re talking about the kind of client that makes you seem like an overnight success to onlookers and would easily add six figures to her bottom line, if not more.

The potential client told the copywriter that she had spoken to several business associates about who they used for copywriting projects. She proceeded to list an impressive list of well-known marketers in the copywriting and marketing world then she said, “But the recommendation I received for you was by far the best, so I called you first.”

That copywriter knew something about creating trust.

Acquiring new business is one of the toughest challenges businesses face. Asking the question “Where can I find clients?” is the wrong question to ask. The right question is “How can I construct a business persona and life so that clients seek me out, with trust in place in advance?” (In No B.S. Trust-Based Marketing, I discuss the ways to demonstrate trustworthiness to clients and offer a master checklist of trust triggers.)

Building chains of endless referrals brings you more and better clients to your door and helps you attract only those people who are interested in what you are selling. You must have trust in place to do this.

And by the way, if you haven’t figured it out yet, the article I mentioned at the beginning suggested that what husbands really want is for you to trust him.

If you do not have clients bringing you good clients, customers, or patients, a number of which repeatedly bring you new ones, and endless chains of referrals emanating from clients, you won’t like this, but you are failing.

There’s something wrong. You are creating only enough trust to get customers, but you are NOT creating enough trust to multiply those customers. Don’t BS yourself. Statistics are reality. If they are harsh reality, do something about them.

NOTE:  Do you want to know how to transform your business and reach success as fast as possible? GKIC Chief Marketing Officer, Dave Dee will be holding a FREE Webinar one week from today, on Thursday, February 21, 2013,TIME to show you how. Titled “The Top 10 Ways To Radically Transform Your Business And Double Your Profits In Just 90 Days” this is for you if…

You are frustrated because of all of the untapped potential you see in your business…

You’re new to Dan Kennedy/GKIC marketing…

You haven’t been able to find a way to get things done…

Or you just want to FINALLY get the results from your business you know you should be getting—the results you deserve.

Register for this FREE webinar by clicking here or go to www.DanKennedy.com/Transformation.

Hunt “Whales” And Get Rich…

By: Dan Kennedy on: December 26th, 2012 9 Comments

January marks my 40th year in this business.

I have sold myself as a consultant, a copywriter, a speaker. I’ve sold products through info-marketing.  You can see a pretty complete list by clicking here…and even find a number of my info-marketing products at 25% through the end of the year.

I’ve sold my services and products in wildly prosperous times when customers were practically falling over themselves buying. And I’ve sold my services and products during dark times, with a shrinking economy, and seemingly nowhere in sight.

At the recent GKIC Info-Summit, legendary copywriter John Carlton joined me, and we presented three sessions on copywriting. John isn’t actively seeking new clients nor am I, but we both know there are “whales” in that pond and by sheer force of habit, we want to be seen by them, showing off.  (In the casino industry, a “whale” is a high-roller; a rich, repeat customer. I use the term to mean a desirable, valuable client.)

In this instance, John picked up a nice chunk of change from purchases of his copywriting course in “back of the room sales.” I was compensated too, by my relationship with GKIC.

Speaking on Peter Lowe’s Success tour, I built my herd (and my income) by sending letters to everyone in attendance, whether they stayed to see me or not.

I did not always get to show off in such nice places or in front of such qualified prospects. However even in the most unlikely places, I’ve found speaking a great way to grow my business.

I recall a bad speaking gig  in the 90’s, done as a favor, with a room of utterly unqualified prospects—but for one guy, who had just sold his company for $50 million.  He wanted to be a famous author and speaker, and paid me six figures to be his ghost writer and copywriter. This sort of thing is whale-hunting in the desert. There’s no good reason to expect any to be there, but then again you never know.  So you always show off what you know.

There were times I was on panels, with others better known than I, but a chance to show off, which I took, and used more smartly than the others, showing off broader knowledge. And I snagged a whales.

You may be about to tell me that showing off isn’t natural for you. That the very idea of speaking to a group terrifies you.  That you are shy.  Or that you find all this unseemly.  Or worst, that you resent it, and feel entitled to get work as whatever your profession is because you are skilled or talented at “whatever your profession” is.

Sorry, you’re not entitled to anything by skill or talent.

Even the U.S. Constitution was wisely written to guarantee only the right of pursuit of.  Nothing more. They said: go get it if you can.  And none of it has to come naturally or easily to you.  That, fortunately, is not a prerequisite for success. I stuttered uncontrollably in childhood and never totally erased it. I’m an anti-social, reclusive, bookworm by nature, not a born performer. I learned to show-off. So you can decide whether you want to stay glued to whatever your reasons are that you “can’t” or “shouldn’t have to” do these things, or you can be rich.

In speaking at GKIC Info-Summit, John and I know for certain there are whales. Whether you are in a room that is certain to have whales, or not, it is better to be showing off somewhere than nowhere.  And these days with the Internet, you can conduct webinars and promote them broadly and cheaply and hunt for whales at home. There is someplace available to you today and every day; to show off what you know.

NOTE:  As I mentioned, I’ve been in this business 40 years. I am in the trenches and intimately involved with clients’ and my own info-marketing on a day to day basis, adjusting to (and coping with!) changes, creating new blueprints as needed, creating new opportunities, making millions of dollars materialize from the thin air if ideas and initiative. I also have the richest background from long tenure and broad diversity in the field, dating back a full 40 YEARS (!) from 2013.

I’m currently preparing, re-assembling, re-organizing, up-dating, fully detailing everything I’ve learned in those 40 years, and presenting it at The A-Z Info-Biz Blueprints Re-Boot. This will be the most complete and detailed and valuable multi-day training on this business that has ever been built. So if you’re serious about adding substantial income to your bottom line, then this is the place to learn how to do that. To Learn More About This Event Click Here

 

Live Training!!! The Fastest Way To Six Figures With Info-Marketing

By: Darcy Juarez on: September 20th, 2012 3 Comments

On Friday, September 21st at 1:30PM Eastern GKIC Chief Marketing Officer Dave Dee is doing a live VIDEO Training entitled:

“The Fastest Way To A Six Figure
Income With Info-Marketing.”

During this live broadcast Dave is going to give you:

  • His proven A-Z blueprint to not only get people to  sign up, but also how to get them to actually show up for the training.
  • The recipe to his “Secret Sauce” on exactly what to do and what to say to achieve not only maximum attendee satisfaction, but also how to produce maximum sales.
  • A powerhouse follow-up system that will triple your profits from doing these kinds of live events.
  • And lots more besides.

Click the play button on the video to watch the presentation. And please let us know what you think by writing a quick comment when you’re finished.

Not a member yet??  Claim $633.91 of Money Making Information For FREE By Clicking Here!

TODAY: Live Video Training “How to Turn Your Knowledge Into Money”

By: Dave Dee on: September 10th, 2012 2 Comments

Today, September 10th, at 3PM Eastern Time I’m doing
a no-charge LIVE Video training for anyone who would like
to create more security, more streams of income, and more
free time where you actually can live life on your own
terms.

I call it:

“How to Turn Your Knowledge, Advice, Expertise, or Hobby
into a Six-to-Seven Figure Online Business That Puts Money
In Your Bank Account Week After Week, Month After Month,
Year After Year – For The Rest of Your Life!”

During this video you will discover the exact, easy-to-
follow formula for creating your own information business
using the talents you have and love to use.

All you need to do to watch this live video is click
the PLAY button in the middle of the video window.

See you at 3PM, September 10th!

Dave Dee
Chief Marketing Officer, GKIC

The video will appear below at 3pm Eastern — if you are not
seeing the video – please refresh your screen

The BIG Business Lesson Hidden In The Olympic Opening Ceremony

By: Dave Dee on: July 31st, 2012 6 Comments

This past Friday, the opening ceremonies of the Olympics made me think of transformation…

The ceremony, which reflected and celebrated the contributions the United Kingdom has made to the world through innovation, revolution and creativity, transformed the arena field from one era to the next.

It was really amazing how quickly they were able to change the entire look and feel of the stadium…

This made me think about how many people think business transformation has to take a long time—and anything else is a fairy tale or done through special effects.

The truth is, you don’t have to take years to make the kind of money you want to be making.  You don’t have to wait until you’ve put your “40 years in” to do what you love…or take the time off you want.

You can transform your business, your lifestyle, your freedom…this year.

As I’ve mentioned previously, I love magic.  I wanted to be a magician from the time I was eight years old.

I did a number of things to transform my life to that of a magician…including working at a magic shop, selling magic tricks…and eventually becoming a magician performing many shows a month.

The problem was, once I reached that goal, I realized my dream wasn’t quite as wonderful as I had imagined it.  The main reason being I had no time off.

I’m happy to say that is no longer my life.  I make the money I want and am able to treat myself and my family to the finer things in life…from having the freedom to take off whenever I want to do things like get on a plane and take my kids to New York to see a Broadway show…to eating a $400+, twenty-three course meal at my favorite restaurant in Chicago.

If you’ve ever desired this type of freedom, today I’m going to give you four steps to move you closer to that goal.

Step one: Stop trading hours for dollars.  When I wasn’t making the kind of money I wanted, I started doing corporate shows. This paid more, but ultimately I realized that no matter how much money I made as a magician, my income was limited by the number of hours I could perform in a day, a week, or a month.

There were only so many shows I could do or even wanted to do. And when I hit my capacity, I still wasn’t making the kind of money I wanted. Even worse, I had ZERO free time!

My transformation began with that one realization that I had to stop trading hours for dollars… and it’s where your transformation will start too.

Step two: Determine what you are good at or love to do. After tossing and turning one night, trying to figure out what I could do, it hit me like a bolt of lightning.

I could help other magicians and other entertainers book more gigs. I had gone from three shows a month to thirty shows in a three months and it changed my life. I recognized that I was doing far, far better than almost every other magician I knew.

In your own life, there is something you do better than anyone else. Keep in mind this may or may not be related to your current business.

Maybe you love gardening, spend your free time gardening and are the person all your neighbors come to for advice.  Or maybe you love being a parent. Often it’s within “hobbies” that freedom exists.

If you stick to your business, what is it that you do better than your competitors? Are you better at closing sales? Do you have better marketing materials?

You could teach business owners with similar businesses how to close more sales or create done for you marketing campaigns by selling marketing campaigns you’ve already created.

Also think about this in relationship to your customers. Let’s say you own an auto repair shop and you are good at keeping cars running longer than their expected life.  Or you own a restaurant and you are famous for not only your food, but for your food presentation.

You could create a series of videos, an e-book, or book to sell that gives tips for keeping your car running longer and extending its life.

The restaurateur could create a recipe book to sell or a how-to book on food presentation for dinner parties.

As poet Maya Angelou says, “Success is liking yourself, liking what you do and liking how you do it.”  Once you discover how to do what you love without it consuming your life, you’ll truly know success and wonder what took you so long to try this out.

Step three: Make the decision to do it, no matter what. It’s normal to want the freedom but feel intimidated, uncomfortable or unsure of what to do.

For a long time I stayed in my comfort zone even after I figured out what I wanted to do. Finally, I had enough and just had to make up my mind that I wanted the freedom of a business that wasn’t dependent on me, that didn’t suck the passion out of my life and that was fun.

Once you decide you want freedom more than you want to stay in your comfort zone, you’ll break free.

Step four: Dip your toe in. You don’t have to quit your business or make a big investment in time or money to do this. Creating an information product is a great way to supplement or expand your business quickly and inexpensively while helping you develop a path to true personal freedom—and a business that doesn’t depend on you to be there day in, day out.  Here are two tips for how you can get started without making a big investment.

  • Find someone to partner with. If you have the idea but don’t want to create it, hire someone to create it for you. You don’t even have to market it yourself either. You can create the product and find JV partners or affiliates  to market if for you.

Tip:  Next to the power-packed information, the BIGGEST benefit of going to one of our Info-SUMMITSSM is finding great people to partner with. You get to spend several days with someone to see what they are like and whether or not you would work well together.  If you are a good match, you can decide to take things to the next level and work together. This produces an ongoing revenue stream for both of you.

  • Minimize your risk.  Test out your idea first. If you think you have a good idea, test it out using a Pay per click (PPC) campaign. This is the fastest and cheapest way to test the market to see if people want to buy what you have to offer. You don’t even have to create the product first. You can write (or hire someone to write) a sales page for you, put that up and drive traffic to it using a PPC campaign.  Then create the product after you have orders in hand.

Not only does this path create additional income and transform your life into one with more freedom, it is a great solution to having “something” to offer potential customers, clients or patients that can’t afford your services or more expensive products right away.

Plus if you create digital products, you don’t have to carry inventory or deal with storing or shipping products, which can be costly.

And you can continue to make profit on a single product you create for years and years. (Imagine doing the work once and still earning income on it four, six, ten years from now.)

Almost all companies can benefit from adding an info-product to their offerings. I hope you will be joining me and the GKIC members already selling info-products, in taking the plunge this year.

NOTE:  While Dan won’t be parachuting out of a plane at the opening of Info-SUMMITSM, one could say this is our “Olympic Year” due to us having the the BEST in the business presenting at this year’s event. So if you are even slightly interested in adding an additional stream of income, creating more freedom in your life, or creating a product that helps you hold onto customers, clients or patients that can’t afford your other products or services yet, then you don’t want to miss this year’s Info-SUMMITSM

Out of all the Info-SUMMITSSM  we’ve ever held—this one has the biggest all-star line-up we’ve ever had…along with our Money, Money, Money day which is an opportunity EVERY serious business owner, whether you are online, offline or an info-marketer or not, will want to be at.

Click here to learn more.

Not a member yet??? Claim $633.91 of Money Making Information For FREE By Clicking Here!

 

Grumpy Old Man!

By: Mara Glazer on: February 9th, 2010 9 Comments

CJ Bronstrup won the OUTRAGEOUS Advertising Contest at the OUTRAGEOUS Academy and Workshop with his Grumpy Old Man videos. I thought you might like to see one of the videos he presented at the event so I inserted it below. Let me know what you think in the comments section. Enjoy!

[VIDEO BLOG] OUTRAGEOUS Copywriting Cosmetics for OUTRAGEOUSLY Profitable Response

By: Mara Glazer on: January 26th, 2010 6 Comments

At the OUTRAGEOUS Academy and Workshop, my friend and creator of CopyDoodles, Mike Capuzzi, presented “OUTRAGEOUS Copywriting Cosmetics for OUTRAGEOUSLY Profitable Response”.

Mike took some time after his presentation to share with me some tips and tricks of how copy cosmetics can be used to increase response in any campaign.

Set aside a few minutes to watch the video below to learn how copy cosmetics can be used to boost results and generate OUTRAGEOUS results in your marketing campaigns.

To find out how you can get the UNEDITED recordings of day 1 of Bill Glazer’s OUTRAGEOUS Workshop plus the BIG 130 Page Manual the attendees received at the event and 4 BONUS OUTRAGEOUS CD presentations featuring Dan Kennedy, Doc Nielsen, Mike Capuzzi, and Yanik Silver, click here.  The offer expires this Friday, January 29th, at Midnight.  Get your copy now so you don’t miss out. For all the details, click here.

Yanik Silver Dominating His Customers Wallets and Mindshare <–[VIDEO]

By: Mara Glazer on: January 22nd, 2010 11 Comments

At last weeks event, The OUTRAGEOUS Academy and Workshop, Yanik Silver, the OUTRAGEOUS Online Entrepreneur, presented “How to create an OUTRAGEOUSLY Ridiculous Advantage in Your Marketplace to Truly Dominate Your Customers Wallets and Mindshare.”

Yanik and I chatted for a few minutes during the event and he shared some very valuable information directly from his presentation that I want to pass along to you.

Set aside a few minutes to watch the video below and see for yourself what Yanik is talking about.

To find out how you can get the UNEDITED recordings of day 1 of Bill Glazer’s OUTRAGEOUS Workshop ,plus the BIG 130 Page Manual the attendees received at the event, and 4 BONUS OUTRAGEOUS CD presentations featuring Dan Kennedy, Doc Nielsen, Mike Capuzzi, and Yanik Silver, click here.