Archive for the ‘Small Business Management’ Category


How To Take Total Control Of Your Business

By: Mike Stodola on: November 18th, 2014 No Comments

“It’s just easier if I do it myself.”

That’s a phrase I hear small business owners and entrepreneurs say—and while I understand, sometimes it can hold you back from growing your business.

What you are essentially saying is you don’t trust anyone but you to do the job right. Great for your ego perhaps, but not so great when it comes to the efficiency of your team.

In this the two minute video below, Dan Kennedy talks about his recommendation for how to create highly productive teams in your business.

Click here to save your spot now.

And I’d like to tell you a story about why this is so important—and a bit about how we do it here at GKIC.

To demonstrate, let me tell you about something that happened earlier in the fall.

We were running a promotion that wasn’t doing as well as we’d projected.

I had a few choices…

  • Let the promotion run its course and hope for the best;
  • Scramble to redo everything myself while mumbling under my breath about my team; or
  • Brainstorm with the team and execute adjustments together to improve the outcome.

Because I have a highly productive team I can count on—I was able to do number three. When we came together we realized we had missed some key elements and were able to correct our course.

There was no finger pointing. No one was afraid to ask a difficult question or share an idea. And everyone was willing to put in the extra effort to pull some things together last minute to get the job done and done right.

But let’s face it. Business isn’t always that way. Staff doesn’t always cooperate like that which means you end up putting out fires and doing more than you should because someone dropped the ball somewhere.

More often than not, you wouldn’t be able to make an adjustment midway because there’s just too much happening—too many fires to extinguish—too many frustrations you are dealing with.

Am I right?

There can be a ton of waste when it comes to managing staff and team members.

If you are like most businesses, there is always a lot in motion. You need to be able to count on your team members to be dependable and do the right thing, the right way. When your customers interact with someone from your team, you want them to feel good about that interaction. Happy even. And you want your staff to represent you as an ambassador of your company.

There are a couple of things we’ve done at GKIC which have helped tremendously

  • Use systems to manage employees. Here at GKIC, we often talk about using systems for attracting customers, money-making, marketing, sales, and so on. So it probably isn’t a huge surprise that we have systems in place to manage our team too.

Systems allow us to get our team members to function at a high level while getting things done consistently right. This means the leaders of GKIC are able to focus on innovation and improvements rather than fighting fires.

  • Open communication. Like every business, things don’t always go right. Mistakes are made, a campaign doesn’t go right, or a problem arises.

In general, there are typically a couple of ways these are handled in business. One way is to reprimand and hold people accountable. The second way is to be transparent about the mistake and encourage your employees to brainstorm ways to improve things the next time (or ideally, correct a situation immediately.)

We want our team to communicate openly –even when it’s difficult, because it is through this open communication of asking questions and raising issues that we get better at what we do. Which ultimately means we deliver something better to our customers and get better results.

Putting systems in place for managing, training, and supervising your team will make your business run more smoothly—giving you more freedom to work on your business or do things you enjoy. It makes life easier.

And when you find ways to work with your staff and team instead of having them live in fear of making a mistake, you’ll get far more wins. Plus they will come to you with ideas instead of just doing their job to collect a paycheck. This results in better promotions, new product ideas, and more profits.

If you’d like to discover a better way to train, coach, manage and supervise people so your staff and team do their jobs right and make your customers enthusiastically happy, then I have some good news for you.

On November 20th, Keith Lee, who created the model we follow at GKIC is holding a FREE LIVEcast: “Proven Secrets to Creating Highly Productive Teams: How to Manage Your Team in One Hour a Week”

Keith’s system has been validated in many GKIC businesses as well.

During this Livecast, you’ll discover: How to take TOTAL Control of your business and your life with Step-By-Step, Easy to Implement Systems.

You’ll discover the types of systems you need in your business and how to borrow from others (use what Keith has created) to quickly and easily implement them in your business.

Click here and register for this FREE LIVECAST Now.

Still The Best “Big Darn Secret” I Use To Make Serious Money

By: Dan Kennedy on: October 10th, 2014 4 Comments

Words matter.

One of the things many people wonder about is what I do that can possibly justify fees of $18,800 to (more commonly) $100,000 to write an ad, sales letter campaign, video script, TV call to action, etc. The answer is simply that “words matter” and I’ve gotten good at picking and combining words that sell.

I have a little, internal alarm bell that goes off when I hear or see “turn off words” (words that will turn off the reader), so I edit myself as I write. Still, I often spend hours upon hours agonizing over the choice of a few words in a given piece.

It is absolutely true that how you say it is at least as important as what you are saying. This accounts for the success of people in every field.

If you have good marketing systems in place and they aren’t making money for you or if you are experiencing shrinking sales, you should check your copy.

Especially if your marketing worked at one time, but has suddenly dropped off and stopped working. It may be that you just need to resuscitate your ad. All great ads eventually peter out, however it is not always necessary to completely re-do them.

By the way, sometimes copy that isn’t working from day one contains great elements worth hanging on to—elements that do their job.  But the reason the copy isn’t working is because key elements are missing such as an opening paragraph that grabs your reader by the throat and won’t let go or a great offer. You need to know how to identify what’s missing or you may waste a lot of time and money.

You can sell just about anything with great copy. While there are a few isolated cases where great copy hasn’t made a difference, it is rare, and even then the copy still sells, just not profitably.

Not only can you use copy and use sales letters to sell, but you can use them to sell your products and services the way you want to—to sell things on YOUR terms. To make your prospects comply with the way YOU want to do business.

This is a very important principle. Because it is one thing to make money, but it is an entirely other matter to make money the way you want to make money.

Everybody believes that their business is different. That this doesn’t apply to you. That no one else is doing this in your business.  That they aren’t using the written word to sell or that their copy must be acceptable because they are making sales. Maybe it’s “acceptable.” But using better sales copy gives you a competitive edge. Especially when you possess this #1 skill and they don’t.

Darin Garmin was making sales in real estate, but he wasn’t happy with the process and was becoming increasingly frustrated by doing a lot of work only to lose the sale to a competitor.

No one was using sales letters to sell apartment buildings until Darin decided to do it. Not only did he succeed at selling apartment buildings with sales letters, he got the people HE pre-determined were good candidates to respond. Plus, when he did some research, he found that he had moved into a position where 70% of all apartment building transactions go through HIS office. That was NOT the case before he started using sales letters.

It does not matter whether your clients are the CEO or the broom pusher…everybody buys the same way. They all go through the same process. They all go through the same emotions. And if you do not accept that, then you are missing out on the single greatest secret I have to offer.

I made my first money from writing sales copy when I was 17 years old. To this day, it is still the greatest secret to making money I’ve ever discovered.

And I can tell you that there is A LOT of money at stake by not taking your copy more seriously.

From the boiler room to the boardroom, across all demographics, words sell. To believe that your customers are above all this…that they won’t read…or that your words are adequate…or that you can simply hire someone to write them for you without fully understanding whether the words are well-chosen or not… is hopelessly naïve.

For the most part, we MUST use words on paper to do our marketing which means you have to keep this is mind as you choose your words. And if you are hiring someone to choose your words for you, then you better know if it is good, if not great copy you are looking at. Because in today’s market, you simply cannot afford to be adequate.

As a side note, I often hear from business owners that they want to grow their business to millions, but they don’t like to write.

This is like being a pro football player, but never wanting to get hit or a pro basketball player, but never wanting to try the game-winning shot.

Sorry, but the serious money comes from result-getting performances, not just acceptable writing.

Fortunately there is literature about the art and science of selling through writing, so you can learn it, change your attitudes about it, and translate it to ‘selling by media’ and copywriting. I talk about how to do this more here.

Also, GKIC Chief Marketing Officer Dave Dee has put together a sales letter template for you to help you write better copy faster and a special live call with Mike Stodola to get some of your pressing copywriting questions answered. Find out more here.

The Best Business Advice From Our Marketer Of The Year Finalists And Winners…

By: Dave Dee on: July 12th, 2014 1 Comment

Each year we hold a special competition that represents some of the best examples of how our members our using GKIC-style marketing to get results.

In case you aren’t familiar with our Marketer of the Year competition, the award celebrates the marketing achievements of small business owners and entrepreneurs who have used GKIC-style marketing to grow their business and achieve extraordinary financial increases in their bottom line.

The winner receives thousands of dollars in cash prizes plus an all-expenses paid weekend where they get specific advice about their business from Dan Kennedy himself.

It’s always exciting to see all the different ways GKIC marketing is applied in these competitions. From professional services like doctors and dentists to brick and mortar businesses to coaches and consultants to info-marketers.

But, although the types of businesses vary, there are some universal principles that seem to crop up year after year.

Here’s some advice from past Marketer of the Year (MOY) finalists and winners:

Start with a plan. MOY Finalist Mark Mehling says he used to be a “hunter” with no plan. He says he spent most of his time doing “random acts of marketing” which caused him to waste a lot of energy and money trying to figure out what to do and how to market.

Not only was Mark able to double what he was charging clients and increase his income significantly, but he was able to trade in time-consuming “nickel and diming” problem clients for high-end, affluent prospects who understood what Mark was doing and wanted to be a part of it.

He says when he first started with GKIC, it took him some time to “get it.” But when the light bulb really went on was when he went to Fast Implementation Boot Camp.  Mark says Boot Camp gives you a plan that makes it easy to implement without having to figure that plan out for yourself.

Focus on a niche. MOY Finalist Dr. Donna Galante’s orthodontic practice was in big trouble when after steady growth from 1997 to 2007, her business suddenly tanked, losing 30% of her revenue in 12 months’ time.

She began thinking about how she could niche her practice and zeroed in on Invisalign, a proprietary orthodontic treatment which uses clear, removable teeth aligners as an alternative to traditional braces. She began implementing GKIC-style marketing like crazy and went from being one of the lowest Invisalign producers to one of the top 1% producers nationwide in 18 months.

She says that her most successful marketing strategy has been to completely revamp her customers’ experience with things such as a customized newsletter and writing a book that she distributes in offices and places visited frequently by mom’s and people who would want straight teeth.

Pick one good idea and just do it. MOY Winner Rick Schaeffer started a new medical practice and was able to grow it from zero to $1.1 million dollars per month in only 11 months’ time. He says the key to his success was massive action and commitment.

His best advice?  He says, “Pick one good idea, just one, and implement it right now. Then commit to it and keep doing it and don’t ever stop. Once you have one marketing strategy implemented, choose another and commit fully to it.

Don’t reinvent the wheel: Swipe & Deploy. MOY Winner Walter Bergeron showcased results of $1,120,197 in additional lifetime client sales within just 90 days of implementing GKIC-style marketing.

Walter attributes his success to a leap of faith he took in that what he was being taught by GKIC actually works. He says once he simply followed the instructions and swiped and deployed the marketing ideas provided by GKIC he transformed his business and experienced life-changing results very quickly.

Of course every year the biggest theme of all is Implement, Implement, Implement.

If you’d like to experience bigger success FASTER, then take the advice from our MOY winners and finalists and maybe next year I’ll see YOU in the winner’s circle.

**What’s Hot at GKIC This Week Through July 14, 2014** No matter where you want to go you need to start somewhere.  All of the people above started out here, getting our $633.91 of FREE money-making marketing information.  Click here now to see if it’s right for you.

 

Five Signs Your Business Needs Realignment

By: Darcy Juarez on: June 24th, 2014 2 Comments

It’s not surprising.

After the brutal winter we had in Chicago, pothole damage claims are at record levels and expected to top the most ever in Chicago.

Hit one of those potholes and you might later notice your car drifting to one side, shaking or any number of signs that your wheels are out of alignment.   This may not only be of safety issue, but it could lead to unnecessary wear and tear on your tires and having to buy new tires sooner.

It started me thinking about the importance of alignment.  Not just when it comes to your car, but the functionality of your business.  Because if your “personal alignment” is out of whack, the success you crave may always be just beyond your fingertips. However, unlike your car, you may not even realize your alignment is what is causing you to steer off course, so here are five signs to look for:

1)      You’re working hard, but getting mediocre results. If you are putting the time and effort in, but not getting the results you want, it may not be for lack of trying. It could be that you are missing one key ingredient or need a slight adjustment in your mindset to radically improve your business results.

2)      You struggle to make consistent sales. If you can’t reliably predict what your sales will be each month, or if you get prospects on the hook but can’t consistently close those sales, you need to focus on this one issue with laser-like precision until it’s fixed.

3)      Your success is like a roller-coaster. If you find that your finances seem cyclical—meaning you are really profitable for a while and then you find yourself back in debt or one month your business is soaring and the next it is plummeting, this is a tell-tale sign you need your mindset realigned.

4)      You continually question your decisions. Here’s a typical example for this one: you get a hot new prospect on the hook for what could be a lucrative sale. But at the first sign of this prospect showing hesitation…such as not getting back to you right away, you start questioning whether your price is too high, you hit the right hot buttons with your prospect or if they are even interested.

You may even be quick to offer a discount to try and compensate for your uncertainty.

This is a sign that your confidence is holding you back and that it’s time to reprogram yourself and do away with the habitual thought patterns that keep landing you back in this place.

5)      Your business is NOT the dominant one in your marketplace. If your business is not leading your market and you’re doing everything you can think of to dominate then it could be a sign that you need a slight adjustment.

Keeping yourself running at peak performance so that you consistently are maximizing your profits and easily creating the business and life you want doesn’t always run on auto-pilot.

In fact, for most people that is not the case at all. We all have habits we’ve picked up from our parents and environment. Many of us were never taught the signs of trouble or even how to go about creating the life we want.

Now that you know the signs, you can identify when it’s time for you to get a “mental tune-up” to get your mind in the right place so you can kick your old bad habits or self-limiting behaviors to the curb.

NOTE: If you are experiencing any of these signs, then you’ll want to tune in today for our FREE Live Training. Dave Dee, Lee Milteer and I will show you how to get yourself realigned so that you can:

  • Effortlessly reprogram your subconscious mind for confidence, power and success. (This is the easiest way to change habitual thought patterns that are holding you back from the success you so ardently desire.)
  • Put your life into a state of flow so you effortlessly and magnetically attract what YOU want.
  • Literally read your prospect’s mind (it’s easier AND more important than you think).
  • Know the one BIG secret for closing the sale that makes ALL the difference in the world to your success.
  • Start using a simple technique that will drive you into peak performance and make it easy for you to maximize your commissions—even double your sales with almost zero effort and make selling easy when it was once difficult.
  • Plus, much, much, much more.

Get the details and sign up NOW for this One-Time Only FREE Live Training taking place today, June 24th below: www.GKIC.com/transformation

How To Harvest Wealth Versus Needing Income

By: Dan Kennedy on: April 10th, 2014 7 Comments

One of the lessons I learned slowly and painfully has to do with income vs. wealth.

First, let’s clarify the difference between ‘income’ and ‘wealth.’

Entrepreneurs tend to focus more on the former than the latter. And many enjoy very high incomes for many years without ever converting any of it to wealth.

Sales, profits, and income are all important, but none of them directly produce wealth.

Wealth comes from the creation of value (not income) and from prudent investment.

I wasted years of opportunity thinking in terms of merely making sales and generating income until I shifted my thinking to creating valuable assets.

I can assure you, if you haven’t or don’t focus on asset-building rather than just income, you will forever need income.

Incidentally once I went into asset-building mode, and focused first and foremost on that over a period of about 7 or 8 years, I began to harvest wealth from the assets. I was able to make lifestyle choices… some of which involved my selling off assets and extracting the remainder of the value for investments.

And because of my asset-building years, I am now in position to be content working for wages, high wages, but wages nonetheless because I no longer need income.

Once you re-calibrate your thinking about your business and your job from just focusing on making sales and generating income to creating assets, you’ll need SYSTEMS that build assets and asset value.

There are four basic categories of Asset Building Systems:

  1. Rounding up the herd
  2. Retention of the herd
  3. Ascension of the herd
  4. Management of the herd

Within each of these categories you will need systems in place. For example, rounding up your herd will require a system for market selection, media selection and lead generation, among others. Retention will require systems for managing relationships, product development, delivery, etc.  Ascension will require rewards such as incentives and a visible ascension ladder. Management requires a self-management system, financial analysis system, and so on.

What do I mean by “system?”

Michael Gerber, author of E-Myth defines “system” as something duplicateable, franchiseable, so your business is like a McDonalds. Another way of looking at it is simply: the same thing being done the same way every time, on a set schedule.

So, for example, if you are presented with or gather up a collection of relevant sales, customer behavior, ad response statistics every Monday morning to analyze the preceding week, that’s a system. If you do it randomly and look at different numbers each time and lack a set of criteria for evaluating them, that ain’t a system.

If you have a series of three letters to upgrade members from one level to the next and apply this to groups of members as they hit the 6-month mark, then every month, the next group hitting the 6th month gets the three letters, that’s a system. If you attempt to upgrade members at random, that’s not a system.

You’ve got to have good systems. It’s the key to creating the lifestyle you want. It’s the key to having the freedom to work with people you like, doing work you enjoy, where and when you want.

If I challenged you to show me and teach me to “operate” your system for each of the above items on the list, could you?

If “no,” make asset building systems a top priority.

NOTE: If you don’t have systems in place for your business, then I encourage you to invest your time into GKIC’s FREE Fast Implementation Bootcamp. These two days will help you put the systems you need in place—FAST.

You’ll discover everything you need to quickly and easily implement GKIC systems—used successfully by thousands of members time and time again—into your business.

To learn more or register for the upcoming bootcamp, visit www.gkic.com/bootcamp

Two Mistakes To Avoid When It Comes To Your Most Valuable Business Asset

By: Dan Kennedy on: March 27th, 2014 9 Comments

When I ask business owners to inventory their assets, often there is one they forget about.

Somehow it doesn’t occur to them that their list of customers, clients or patients (their herd) should sit at the top of their asset list.

But ask a successful business owner and he will tell you his herd is what gives him greater security than his bank account ever could. Because if you develop your herd and follow-up properly, even if you lost all your money today, you could recoup it from your herd tomorrow.

The thing about herds is that you don’t want to end up with a diseased herd, an inferior herd, or a low-value herd that is filled with “dud” customers who make your life miserable and constantly haggle you on price and terms.

You want a special herd that you love doing business with that, is loyal to you and won’t buy from anyone else but you.

Not only is it much more enjoyable to do business with a special herd, but a special herd means value. It means responsiveness. It means equity.

There are a few important considerations when developing your special herd.

First, you lose value in your herd if you don’t do things to sustain it. You have to follow-up—and you don’t have to go very long doing very little before your herd loses its value all together.

So if you go to all the trouble to get them and then ignore them for a few months, you might as well not have gotten them in the first place.

The thing about follow-up in general is: Most businesspeople fail at it miserably. If you discipline yourself and organize your business to capture full prospect and customer contact information, and then diligently invest in persistent follow-up, you’ll gain enormous competitive advantage.

A cosmetic dentist I’ve assisted with marketing for more than a decade has become very adept at this. He changed his system to capture full contact information from his website visitors (something very few are willing to invest in) and then does sequential, patient, persistent follow-up by direct mail. Previously his conversion rate of website visitors to appointments was below 2%. With this new approach, it is nearly 15%.

Second, many business owners put too much emphasis on the value and not enough emphasis on all the things that cause people to stay in a herd.

Logic says if I give them value and I give them a lot of value for their money and they take what I sell them for “X” and they use that to make “Y” and as long as that happens again and again and again why would they ever leave me? Why would they stop coming back?

That’s a very logical, sensible return on investment approach to a relationship between a consultant, a coach, trainer, advisor, a publisher, etc. and a customer or a client, but it is fatally flawed.

Fatally flawed.

That’s not why people stay in a herd. We can argue it should be why they stay in a herd.  But the truth is there are only a small percentage of people who stay for that reason.

People stay in a herd because they feel a sense of belonging and pride of attachment. They stay because they feel you care about them and the results they get. They stay because they attach to a belief system—a higher and more meaningful purpose that you share with them. They stay because you are interesting.

There are, of course, other factors too such as frequency, constancy, and presence.

Frequency matters a lot.

Linked to frequency is constancy.

Constancy is institutionalized, standardized things happening, at the same time, which meets a level of expectation …anticipation. When you subscribe to a magazine, you expect it to come the second week of every single month like clockwork.

Presence. Do you have a presence in their everyday lives? In other words, if they look around, is there something in their everyday environment that is relevant to you.   For example, go to a real sports fan’s house  who is an avid college or pro team fan and you will see evidence of their team. A mailbox painted with their logo, a coffee mug in the kitchen, an autographed football on display…etc.

Recognize your herd for what it is: the most valuable asset you have. And once you start promising valuable relationships with prospects and customers or clients, be sure to follow up to develop them and sustain them.

NOTE: Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

How You Really Get To The Next Level

By: Darcy Juarez on: March 13th, 2014 4 Comments

“Ideas are a dime a dozen. People who implement them are priceless.” –Mary Kay Ash, Founder of Mary Kay Cosmetics, Inc.

Massive action.

That is the answer you’ll hear many GKIC members give when asked what helped them get to the next level.

The next logical question is…

What caused them to take massive action?

Many entrepreneurs tell me…”I know what I need to do, I just can’t seem to get things implemented.”

If this sounds like you, that’s because entrepreneurs are idea people. You come up with the ideas that will make a difference. You are the architects of change. But as idea people, often you struggle with the discipline to put everything in place and get things finished.

A lot of entrepreneurs are starters, but not necessarily finishers. So stop beating yourself up. You did one of the most important pieces of implementation when you put your idea into action and started your business. That in itself is a huge accomplishment.

But now it’s time to take your business to the next level. So how do you do this?

You become a “finisher.”

For instance, let’s say you’ve opened your business and have customers, but your business isn’t consistently attracting your ideal customer. This means it’s time to finish your customer attraction system so that you attract new prospects on  auto-pilot.

Or let’s say you are attracting customers regularly, but have to continually find new ones. That means you need to complete a follow-up system to keep customers coming back so you don’t have to constantly start over.

It’s important to finish what you start. And if your business is started, but not necessarily growing, then there is unfinished business.

Here are five tips guaranteed to help you become a “finisher:”

1)      Play to your strength. If you are the kind of person who starts things but has trouble completing them, then surround yourself with people who are good at finishing things. You have the idea, now put someone else in charge of seeing it through to the end.

2)      Create uninterrupted time blocks. It’s easy to put your own projects on the back burner and put your customers and clients needs first. But you must make it a priority to spend time on doing projects for your own business if you want to grow your business. Schedule time in your day, week, month and year to work on things you need to do to move your business forward.

3)      Set up accountability measures.  We always talk about measuring results of campaigns, but we frequently don’t measure our personal actions.  Get yourself in a group or mastermind. Find a mentor. Get involved with others to help hold yourself accountable to help you finish the things that you start.

4)      Share your ideas with others. Don’t be afraid to share your ideas. Sharing your ideas with others and asking for feedback will help you implement and accomplish more than you ever thought possible. It’s like a magic wand. When you expose your ideas to a lot of others—especially other entrepreneurs, that is when your business will grow best.

Sharing your enthusiasm for your business will draw others to you and open new doors for you to expand your ideas and business. Plus, because you’ve now gotten people excited about your ideas—it’s like built in accountability—and seeing their enthusiasm for your ideas will spur you to take more action

5)      Don’t over-complicate things. There is genius in doing things the simplest way possible. Stop thinking your business is different and copy the systems and strategies successful businesses are using. In other words, don’t reinvent the wheel.

Use these five tips to help you follow through on your ideas and implement more. Because when you take action and put things in place—that’s when you’ll start making more money. And when you finish more of what you start and implement the money-generating strategies that see your idea to fruition, that’s when you’ll multiply your income dramatically and take your business to a whole new level.

NOTE: One of the #1 things GKIC members credit for taking massive action is attending Fast Implementation Bootcamp. They say it was the jump start they needed to REALLY implement the money-making strategies they needed to multiply their income and take them to the next level.

Like 2013 GKIC Marketer of the Year, Jimmy Nicholas who was in the red when he traveled 3000 miles to attend a Fast Implementation Bootcamp. The massive action he took as a result caused him to increase his profits by 600%.

Register NOW for our next Bootcamp where you’ll discover:

  • The GKIC marketing and money-making systems and tools you can simply plug into to move your business forward. (You’ll actually leave with marketing campaigns ready-to-send.)
  • Focused, uninterrupted time to work on your business.
  • Opportunities to connect with entrepreneurs who can offer you feedback, resources, and accountability that will help you get things done.

For more information or to register now, visit www.gkic.com/bootcamp or call 1-800-871-0147.

Could This Simple Thing Be Stopping You From Achieving More?

By: Dave Dee on: February 25th, 2014 2 Comments

“Why do you want to succeed?”

That was the question I asked during our recent Magnetic Marketing training.

Throughout the dozens and dozens of answers I received there was one common thread…

You want to have enough money to have the freedom to do whatever you want in life.

So what does having freedom mean to you?  Here are some of the main things you told me.  You want to…

  • Work for yourself and avoid having to work for anyone else ever again.
  • Give back.
  • Work less and “play” more.
  • Spend more time with your family.
  • Help other people live better.
  • Travel more.

All of these are great reasons and, of course, they just scratch the surface.

Identifying the reasons why you want to succeed is a critically important activity.  Because as American entrepreneur, author and motivational speaker the late Jim Rohn often said the only real reason more people don’t succeed is because they don’t have enough reasons why.

But is having a good list all it takes?

I have observed that sometimes people do indeed have a good list of reasons, yet they still struggle to succeed. So why is this?

It certainly can’t be attributed to lack of opportunity. Look around and you’ll see and read about people reaching extraordinary wealth and success with ordinary ideas and every type of profession.

It’s not because there aren’t tools to help.  We have proven resources that will show you how to market, create wealth, and sell better, even step-by-step plans to build a business from scratch and more.

And it’s not because there is no one to show the way. Coaches, mentors and mastermind groups are readily available to help with that.

So what’s the answer to this riddle? Before I tell you, there are a couple of things you need to have in place.

First of all, you must define exactly what success is to you. Because if you don’t know what success looks like then how can you expect to hit it?

So take out your notebook or get in front of your computer and begin to write a detailed picture of what success looks like to you.

And I’m not just talking about how much you’ll earn. Get detailed about how many hours you want to work each day and how many days you want to work each year.

Then go into detail describing what exactly success looks like to you.

For example, if giving back is part of your vision, how do you envision your role?  What organizations will you donate your time and money to?  How many hours a week and how much money?  And so on.

If you want to travel more, how many days a year will you travel? Will you work while traveling or will you step away from your business with no communication for days at a time? Will you stay in five diamond resorts or is camping more your style?

You must define exactly what these things look like so that you know what you need to do to get there.

Second you must reach peak personal productivity. To do this you must define what peak personal productivity looks like and have enough reasons why achieving it is important to you.

Dan Kennedy defines productivity as “the deliberate, strategic investment of your time, talent, intelligence, energy, resources, and opportunities in a manner calculated to move you measurably closer to meaningful goals.”

Once you have those in place, you are ready for the real trick and that is to link “your reasons why” to your goals.  

In his book, No B.S. Time Management for Entrepreneurs, Dan points out that to achieve your goals, you have to maximize your productivity. And to do this “You have to fight to link everything you do (and choose not to do) to your goals.”

In other words, you must measure everything you do against your goals.

Is the time you are spending doing something (or not doing something) moving you closer to your goals or further away?

For example, if you choose to check email, Facebook, and phone messages multiple times throughout the day, will that move you closer to your goal or could it be that the multiple distractions are making you less productive and keeping you from reaching your goals?

Linking “your reasons why” to your goals will give you clarity, help you make better decisions and accelerate your progress.

For instance, a GKIC member mentioned her decision to say “no” to certain types of projects with clients that were requiring an enormous amount of attention yet paid her much smaller fees than other projects. Realizing this wasn’t moving her closer to her goals, she decided to focus on getting more of the projects that would pay her a higher fee.

By clearly defining your reasons why and your goals and linking everything you do to them, you will have a very simple formula for determining if you are; a) being productive and b) consistently moving closer to your goals.

NOTE: Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

Magnetic Marketing Event Bonus Videos

By: Dave Dee on: February 19th, 2014 118 Comments

Congratulations on registering for Dan Kennedy’s Upcoming FREE event where he’ll reveal How To Create A Flood of New Customers, Create A Cash Flow Surge AND Magnetically Attract Prospects Who Want To Buy From You

In case you got here by accident and aren’t registered simply go to www.gkic.com/mmevent now for all the details.

To get you going I’ve created a few videos that’ll help you prepare and get the most out of this one-time only FREE event.  Go ahead and watch them below (new ones will appear every few days) and leave your comments below.

VIDEO #1 “Why Do You REALLY Want More Customers, Clients and Patients”

 

VIDEO #2 “How I Went From Dead Broke To Successful Entrepreneur”

VIDEO #3 “How To Find Your Ideal Customer Part One…Create Them”

BRAND NEW VIDEO “How To Find Your Ideal Customer Part Two…Get In Their Head”

Tomorrow we’ll reveal exactly what’ll be covered in the Magnetic Marketing Event!

In case you got here by accident and aren’t registered simply go to www.gkic.com/mmevent for all the details

NOTE: Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

5 Ways To Get More Stuff Done

By: Darcy Juarez on: February 9th, 2014 4 Comments

“I value self-discipline, but creating systems that make it next to impossible to misbehave is more reliable than self-control.”—Tim Ferriss, Author of The 4-Work Week

In an article I wrote, Seven Things Highly Productive People Do Differently, the topic of discipline came up.

The point, to be more productive, a certain amount of discipline is required.

But as Dan Kennedy states in Extreme Productivity Blueprint, you can “dedicate all your mental and emotional resources to creating a disinterest in or aversion to something… but no matter how much willpower and discipline and motivation you have, there is a cap.”

Think of it this way, someone on a diet who has a serious weakness for chocolate can only resist so much. Put her in a chocolate shop or leave a bowl of chocolate M-n-M’s on her desk and it requires a significant amount of focus to keep from having some chocolate. For some, it’d be near impossible.

Therefore it’s better to just control the environment and remove the temptation. Don’t go in the chocolate shop and don’t have any chocolate at home or in your work environment.

These days there are a lot of distractions that keep us from being productive. In fact, there are some major time-sucks that, even if you are disciplined enough to not use them when working, can require an enormous amount of your energy to resist…

The incessant ding of notifications being delivered to your phone, begging you to stop and check them.

Surfing the net for one thing and being distracted by the lure of unlimited information…

The urge to check your social media to see how many “likes, comments, shares, or Retweets” you received…

Wasting seconds and minutes during the day on these can put a serious dent in your productivity. Unplugging from your phone and turning off the Internet creates a more productive environment and allows you to get absorbed in a project, read, create, or even think.

Here are 5 ways you can create an environment void of time-wasters and distractions so you can get more done.

1)      Find out where you are wasting your time. Sometimes you have to recognize the problem before you can fix it. If you’re not sure where you’re losing time, you might use one of the many programs that track where you spend your time and how much time you spend on each application, such as Rescue Time or Manic Time. (Both have free versions you can download.) You may be surprised at how much time you are spending each day checking social media or surfing the web. Plus, like a diet journal, sometimes recording how you spend your time can help you be more disciplined.

2)      Utilize apps to help you block your biggest distractions and weaknesses.  To help curb your Internet usage and fight the urge to surf the net or check social media, you can use one of the many software apps designed to block your online distractions.

For example, the app called Freedom bans you from surfing the net for up to eight hours at a time. At the end of your time offline, Freedom allows you back on the Internet. You simply turn Freedom on, tell it how long you want to focus (anywhere from 15 minutes to 8 hours). You can even pre-schedule the times you want it to run, say Monday through Friday from 8:00 AM – Noon. Their ad says, “If online distractions kill your productivity, Freedom could be the best 10 dollars you’ll ever spend.”

If you need to do research while online, you might try something that just blocks distracting social media sites. Anti-Social costs $15 and blocks social media sites such as Facebook, Twitter and YouTube. You can also add sites which frequently sidetrack you. A free app for blocking social media is LeechBlock.

If your phone is your weakness, a free app called Stay Focused, lets you set timed blocks to turn-off whatever apps distract you.  It also blocks calls and text messages. When blocking calls, you can set it to make exceptions for important calls, such as from your family.

3)      Delete the apps that are a distraction.  Seriously, there is an app for just about everything, but that doesn’t mean you need to have it.  Get rid of apps such as games or apps that aren’t really useful to you. You might also consider deleting apps that are particularly distracting, such as social media. Cutting down on these apps will clear you from distraction.

4)      Have a No-phone policy. Schedule hours in the day when phones aren’t allowed. Turn your phone off. Leave it locked away in the trunk of your car if you have to, but completely remove the temptation of making or receiving phone calls.

5)      Change your phone notifications. Smart phones are great—you can check your email, take pictures, and use it for just about everything, however it’s also become one of the biggest distractions. Receiving email, text and social media notifications has created Pavlovian conditioning, causing people to constantly check their phone with every message.

Check your notification settings for your existing apps and cut them to the bare minimum.  For example, if your smartphone is set to receive notifications for text messages, social media, and emails, disable those notifications.  You can even create an “allowed list” so you can only receive notifications of incoming calls from people on your allowed list.

Whether it’s your phone, the Internet or some other distraction, when you eliminate your biggest distractions, you create a more productive environment conducive to getting stuff done. Are there apps or methods you’ve used that have helped you create a more productive environment? Share your ideas with our readers in the comments.

NOTE: Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.