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Archive for the ‘Small Business Management’ Category

Before You Choose Behavior, Choose Its Purpose

By: Dan Kennedy on: December 8th, 2009 1 Comment

Our dog’s favorite activity is stealing crumpled wads of paper from my waste baskets and racing around the office with them, tearing them up into little tiny pieces spread from north to south.

She is a shredder with no receptacle. She is an interesting dog in many respects. Notably her fierce independence. She will play with a crumpled ball of paper thrown for her but she prefers picking one out, standing onhind legs, and taking what she wants.

Even after a leg operation, she hates being picked up to a couch, chair or my lap and wants to jump and get up there on her own. Too bad more people don’t have such a profound preference for self-reliance.

Cleaning up her paper mess, once before a work day here with Sydney Biddle Barrows, and a few days later,before a consulting day with Ron LeGrand and Entourage, made me think about the making of messes and the cleaning up of messes. This is nothing new for me to mention, but I thought I’d mention it just the same,as so many entrepreneurs make so little headway so slowly because of their aversion to messes.
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How Successful Leaders REALLY Manage People

By: admin on: October 27th, 2009 12 Comments

One day, while personally wandering the park, then-CEO of Disney, Michael Eisner instantly and summarily fired the entire chorus line of one of the shows.

Why?

“Because they didn’t have ‘the Disney smile.’”

It takes COURAGE to manage that way, but it is the only way to really manage if you understand how linked and co-mingled your small business marketing is to your rank ‘n file employees’ routine interaction with customers and prospects.

First, there has to be a “Program” — fully enunciated and frequently and repetitively presented expectations about behavior, right down to the smile.
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