Small Business Marketing Strategies

At least the infomercial industry’s annual awards dinner I attended was honest. Shows nominated were successful.
At the Emmys, Julia Louise-Dreyfuss won an acting award for a truly abysmal sitcom that was cancelled almost immediately upon airing. Other cancelled shows won various honors.
At the Oscars, movies the public hated won awards; movies the public loved were [...]

“It’s okay to think you’re a cowboy, unless you happen to run into someone who thinks he’s an Indian.” – Kinky Friedman
Yep, just about the time you think you’re invincible and a genius….
There’s always somebody smarter, at least about something. There’s always somebody faster. Tougher. Richer. Etc. And you never really get too smart for [...]

The all time best script for switching an inbound caller from price to preferences was presented by Sydney Biddle Barrows at a past Super Conference. I’ve heard a lot of sales training, but never anything that good.
I’ve also listened to Jim Rohn enough to have much memorized, but his story of the woman in Mexico was [...]

Lesson#1: I cut my teeth in the Amway business, and at age 16, had a fairly large retail business, doing about $2,000.00 to $4,000.00 a month, all with customers acquired ‘cold’. What I quickly discovered was that it was more efficient to expand usage of each customer than to get more customers.
We had about 150 home [...]