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Small Business Marketing Strategies

I Can Raise the Dead

by Dan Kennedy06.14.2011

You’ve heard that “you can’t raise the dead.” Well, very recently, with a marketing campaign I got response from a dead guy. So I can raise the dead. Amazing. But if you were fortunate enough to be on my group call with the folks in my personal coaching groups, you heard tell of even more [...]

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What is Your Excuse?

by Dan Kennedy05.09.2011

Debra LaFave, that infamous hot blonde school teacher who had sex with her 14 year old student had a “emotionally absent” father and a boring marriage.
Mel Gibson was drunk.
The Florida ex-Congressman who e-mailed sex-charged communiqués to under-age boys was (a) molested as a boy by a priest, (b) drunk, and (c) gay, and [...]

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What Really Counts: The Trophy On The Mantle Or The Millions In The Bank

by Dan Kennedy05.02.2011

At least the infomercial industry’s annual awards dinner I attended was honest. Shows nominated were successful.
At the Emmys, Julia Louise-Dreyfuss won an acting award for a truly abysmal sitcom that was cancelled almost immediately upon airing. Other cancelled shows won various honors.
At the Oscars, movies the public hated won awards; movies the public loved were [...]

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What Dr. Maltz DIDN’T Promise

by Dan Kennedy04.04.2011

The core promise of Psycho-Cybernetics is “once difficult, now easy.”
He meant that, for example, if hitting a golf ball straight and far was very difficult for you to do, presuming you were physically capable, you could re-train your conscious and subconscious minds so that doing so would be easy.
He didn’t mean you could skip playing [...]

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Are You Too Smart?

by Dan Kennedy03.31.2011

“It’s okay to think you’re a cowboy, unless you happen to run into someone who thinks he’s an Indian.” – Kinky Friedman
Yep, just about the time you think you’re invincible and a genius….
There’s always somebody smarter, at least about something. There’s always somebody faster. Tougher. Richer. Etc. And you never really get too smart for [...]

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A Most Intriguing Question

by Dan Kennedy03.24.2011

One Of The Most Intriguing Questions…..
…was passed onto me by Lee Milteer; asked of her by somebody she’s privately coaching. I say it’s “intriguing” because, to me, in many ways, it is puzzling and surprising. However, it is not an unusual question. In different ways, people raise it all the time. The question as this [...]

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How To Become An Overnight Success

by Dan Kennedy03.03.2011

The all time best script for switching an inbound caller from price to preferences was presented by Sydney Biddle Barrows at a past Super Conference. I’ve heard a lot of sales training, but never anything that good.
I’ve also listened to Jim Rohn enough to have much memorized, but his story of the woman in Mexico was [...]

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“The Answer Is In The Question”

by Dan Kennedy02.24.2011

That’s another book title I hereby officially reserve.
It came out of discussion at a meeting. An astute observation about how I handle coaching the majority of the time (and same with consulting) – and it is an accurate assessment of how progress occurs, how hidden opportunities are found, how breakthroughs are made, how bad mistakes [...]

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Those Two Little Lessons

by Dan Kennedy02.18.2011

Lesson#1: I cut my teeth in the Amway business, and at age 16, had a fairly large retail business, doing about $2,000.00 to $4,000.00 a month, all with customers acquired ‘cold’. What I quickly discovered was that it was more efficient to expand usage of each customer than to get more customers.
We had about 150 home [...]

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What Are You Doing?

by Dan Kennedy02.09.2011

Is it possible you are working on the wrong “thing?”
Whenever I send out a mailing or run a magazine ad for retailers to request information about my Business Building Marketing System, I always ask one question on the response form. This is a very simple question, but quite informative. The question is…What is the biggest [...]

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