Archive for the ‘Small Business Marketing Strategies’ Category


How To Make This Tricky Part Of Your Business More Effective…

By: Darcy Juarez on: April 12th, 2014 4 Comments

Last week we talked a lot about the importance of making your customer feel like your business and your business alone is THE one for them. (See my article Dan Kennedy Warns: You can no longer afford to do this.)

It’s a lot easier when you are face-to-face with someone because you can ask questions and give them personalized attention.

However, to really grow your business, you have to be able to translate that feeling on a massive scale.

We talk a lot about how to do this in direct mail and email and other media that is more of a one-to-one type of communication, but one area we don’t talk a lot about is your website.

Websites are tricky.  Because unlike an individual letter or email sent directly to your prospect or customer, people will be viewing your site who are in different stages of the buying cycle.

From the prospect who knows nothing about your product or service and very little about you to the fiercely loyal customer who has been with you for years.

Really think about that for a minute.

This means that a one-size-fits all approach will not work.

Sadly, the one-size-fits all approach is what many website builders do. While this may seem like the cheaper and easier approach, the truth is, it ends up costing you more in both time and money.

Concealed costs and trying to fit a ‘square peg in a round hole’ can end up causing you to lose customers and result in having a website that isn’t generating leads or income.

Trying to cater to everyone means you aren’t likely to capture much of anyone. And the likelihood that you snare prospects that are a poor match for your business goes way up.

Instead, here are some ways to make sure you build a better website so you don’t end up with a one-size-fits-all solution.

1.  Answer these questions before you start. Whether designing your website or adding additional pages, give thought to these questions to make sure every page fits into your “big picture” plan.

  • Who is your audience?
  • What factors are important to your audience?
  • What is the purpose of your site (or page)?
  • What’s the best way to get the traffic visiting your site to take the action you want?

Each and every page needs to have a purpose and needs to work together with the other pages on your site so your visitor has a great experience.

For example, when you put a blog post up, ask what the purpose of your blog post is and how this relates to the rest of your site.

Ask yourself things such as: “Am I trying to drive people to a presentation? Or trying to capture a lead by getting them to download a free report?”

These are only a couple of examples, but the point is there should be careful thought into your plan rather than just slapping up pages independently of each other.

2.  Build for longevity. One of my favorite things is automation. One way to automate your business is to build evergreen campaigns. To make your website evergreen, use fundamental direct response marketing principles that have stood the test of time and resist the urge to constantly change your site because some new guru says there is now a new rule to follow.
 
3.  Direct the process. Don’t turn your site over to a web designer, a tech guy, etc. Most are focused on the job they were hired to do and not on the overall design and purpose. They may not know or understand direct response. They certainly won’t be looking at the overall big picture. You need to think like an architect and make sure every element on your website is working together for the end result you want. (I discuss this in detail here.)
 
4.  Make every word count. There is a myth that a website has unlimited real estate. However, just like an ad in a magazine or newspaper, you must make every word count. Don’t get sloppy. If an element isn’t helping with your “big picture” strategy, get rid of it.

When you can put the work into something once and get it to work for you over and over again, you’ll find you’ll not only save a lot of time, but you’ll save a whole bunch of money not having to re-build all the time. Like a great sales letter that continues to work year after year, following these principles, it is possible to build a website that will make visitors feel that you are exactly the right fit for them.

*What’s Hot at GKIC This Week—Available ONLY through April 14, 2014* Are you tired of having to play catch-up with technological changes? Do you want more strategies on effective ways you can get your website and other Internet marketing to work today, tomorrow, and for years to come without having to make constant changes and updates? Discover the Essential Truths of Internet Marketing from Dan Kennedy.

You may not realize it, but Dan writes copy for and designs website and Internet marketing strategies for clients all the time. In fact, all but one of Dan’s clients uses the Internet in their business. Find out what really works.

This is the ONLY place Dan reveals these secrets.  Click Here To Learn More Now

Three Ways To Increase Leads, Response & Loyalty…

By: Darcy Juarez on: April 8th, 2014 7 Comments

At our GKIC SuperConference last month, I added a picture of three-time NFL Superbowl Champion Emmitt Smith to my celebrity photo collection.

Of course, I’m not the only one who took a photo with Emmitt. Our Diamond Members also had their photo taken with Emmitt.

Darcy Juarez, Marketing Automation Expert of GKIC, the leading provider of information and training for entrepreneurs and Emmitt Smith, three-time NFL Superbowl Champion, entrepreneur and Dancing with the Stars Celebrity.

Darcy Juarez and Emmitt Smith

And while many people would stick this in a photo album or share it with their friends on Facebook, smart entrepreneurs know this is a valuable tool worth way more than the ego boost you get from saying you were rubbing elbows with an NFL great.

In fact, used correctly you can attract more leads, convert more prospects to consumers and even increase loyalty with existing customers, clients and patients.

Here are three ways to take advantage of celebrity photos:

1)    Drive more traffic to your website. Adding your picture to your website with correct tagging will make your website come up as fresh content for people searching for the celebrity you are pictured with. For example, if I put my picture of me with Emmitt on my website and tagged it correctly, anyone searching for Emmitt Smith would potentially find my website.

To do this, use ALT tags. ALT tags are a way to “describe” an image to search engine crawlers.  An ALT tag might read something like, “John Doe, Owner of the #1 rated steak restaurant in Dallas, Champion Steakhouse, with NFL Superbowl Champion Emmitt Smith.”

You can check to see if your images have ALT tags and see if they are accurate on your website with this free online tool.

2)    Grab more attention for your promotions. Use celebrity photos in your newsletter, ads, postcard mailings, sales letters, etc. to grab attention and associate yourself with celebrities.

People are obsessed with celebrities. The fact that they are already thinking about celebrities allows you to use Robert Collier’s copywriting secret of “entering the conversation already occurring in your prospects or customers minds.”

People are drawn to photos of celebrities.  The added curiosity will help get your ad, postcard, etc. into the “A” pile instead of being passed over or thrown into the trash.

Plus, because people draw a connection between you, your product or service and the celebrity, this can increase your credibility and create higher loyalty from consumers.

In addition to placing these photos in your ads and on your website, etc., physically frame these pictures and hang them where your customers can see them.

3)    Immediately elevate your status. The minute you start using pictures of you associated with a celebrity, your status will be elevated in the eyes of many of your customers, clients or patients. Because of people’s fascination with celebrities, they will instantly become more interested in you because you “know” a celebrity.

Think about it. If you are searching for a new chiropractor, which ad would you respond to:

An ad with a picture of a chiropractor with an unknown athlete or the ad with a picture of a chiropractor with Emmitt Smith that says something like “Chiropractor specializing in sports medicine and sought after by professional athletes”?

Always carry a camera with you and be on the lookout for opportunities to take a picture of yourself with a celebrity. These days most cellular phones will do the trick. If you are out somewhere and spot a celebrity ask if you can have a photo with them. Many celebrities will say yes.

Even if you do nothing more than add them to your website or hang them on your wall in your place of business, you will gain attention and elevate your credibility and status which can mean more traffic, more customers and more revenue.

NOTE: At every GKIC event, there are opportunities to take photos with celebrities. Past events have included people such as country recording artist John Rich, actor Adam West (best known for his role as Batman), and Shark Tank’s Barbara Corcoran.

For more information about how you can take advantage of these photo opportunities and the many additional benefits you are missing out on such as exclusive access to Dan Kennedy to ask (and have answered) your burning questions, click here.

Do’s & Don’ts To Make Your Business Hot…And Keep It Hot All Year Round

By: Dave Dee on: April 5th, 2014 2 Comments

Last weekend I was in Dallas, Texas, where I’d been hearing all the exclusive, insider information from industry experts about how to get REAL results in REAL businesses.

Early last Saturday, I too, did a presentation there at SuperConference.  My presentation was called “The Ultimate Marketing Machine – A ‘Soup to Nuts’ List Building And Sales Conversion System Revealed.”  For a very limited time (just three days) I’m making this presentation available to you by clicking here.

It was all about how to put a rock-solid system in place and leverage all kinds of media so you not only get all the leads you want, but have all the pieces in place to convert those leads into buyers, automatically.

If you are like a lot of business owners I meet, you have some procedures in place to attract customers. You may or may not have some follow-up in place. And because often things are cyclical—you work on getting leads, then switch to trying to convert them. Then switch back to focusing on getting leads again. A lot of it is manually done. And because you are missing some of the pieces sometimes things fall through the cracks.

This not only leaves you vulnerable to your competition stealing your business, but it’s stressful waking up remembering the things you forgot to do. Plus it leaves your business running hot and cold.

Let’s face it. That’s no way to live. Stressed out all the time. Worrying about what didn’t get done. Wondering if you’ll have enough customers next month. Wanting more out of life and your business.

So here’s a list of “do’s and don’ts” that will not only reduce your stress level, but will make your business run red hot year round, even when you step away from your business.

Don’t do it half-way. If you have a lead generation system in place, but not a follow-up system, you are spinning your wheels. As Dan Kennedy said in Thursday’s blog, “If you go to all the trouble to get leads and then ignore them, you might as well not have gotten them in the first place.”

Don’t limit your media. Dan Kennedy often talks about the dangers of only using one media. In addition to the dangers, leveraging a variety of media from Facebook ads to email to direct mail will make it near impossible for your prospects to ignore. Plus because the majority of your competitors will only be using one media, you will blow away the competition.

Don’t make appointments and sales dependent on you (or your staff.) You need an automatic system—not a manual one—that consistently, reliably follows up with each and every lead in an efficient, predictable way day-in, -out, whether or not you are there. Sure you can give a list of leads to a sales person and tell them to call to follow-up. But what happens if they didn’t reach the prospect? What if they don’t reach them and they are taking a few days off? You might miss your window of opportunity.

Do it quick. There is no virtue in doing things slow. The sooner you get systems in place, the faster you’ll be able to enjoy more freedom and less stress. Dragging out the process means you’re more likely to forget a critical element. It also ends up prolonging the rewards of better customers and bigger profits.

Do create a reliable list-building system. In Dan’s article, Two Mistakes To Avoid When It Comes To Your Most Valuable Business Asset, he says that the most valuable asset a business has is its customer list. You should continuously be working on building this list. To make it easier, put something automatic in place so it’s working for you around-the-clock.

Do use templates and tools. This goes hand in hand with “Do it quick.” This not only makes it much faster to get things in place, but by using tools and templates, you ensure things will work and are repeatable.

When you get your business running efficiently, effectively and automatically, your business will always be humming along attracting your ideal prospects and immediately converting them into buyers

That means you’ll stop struggling and have more time to enjoy life.

*What’s Hot at GKIC This Week—Available ONLY through April 7, 2014* If you are ready to make your business run red hot—and keep it that way, then I strongly urge you to watch our brand new presentation called The Ultimate Marketing Machine which I just introduced last week at SuperConference.

This ALL NEW presentation shows you how in just 8-weeks you can quickly put the ultimate lead generation and lead conversion systems in place in your business.

We’re even offering a “Done With You” Workshop component for fast movers, that is if those spots aren’t already taken by the time you reply.

To see the entire presentation, click here now.  I’m only making the presentation available until Monday though…so do miss out.

The Hidden Secret To Higher Profits No One Talks About

By: Dave Dee on: April 3rd, 2014 3 Comments

I call it the “hidden secret.”

Why?

Because no one wants to talk about it….not even the gurus.

I revealed what it was last Saturday at Super Conference.

Here’s the thing…

It does not matter what product or service you offer in the marketplace. It does not matter if you sell offline or online or using a hybrid of both.

If you want to build a herd that will stay loyal to you…

If you want to communicate effectively with a large group of prospects…

If you want to convert your leads to customers, clients or patients…

If you want to build a successful business that consistently and reliably delivers you quality leads and large profits…

It’s going to require you to do this one thing…

Why doesn’t anyone want to talk about it? Because no one wants to hear it.

Yet, if you want to effectively sell your products and services, you will need to communicate your products or services’ benefits to your prospective customers.

And this will involve using this secret…

You need to know how to write powerful hypnotic copy (or at least know about it so you can hire the right person.)

Whether you write it yourself or you hire someone, you need to understand and accept this. Because as billion dollar marketer, Ted Nicholas says, “Words, not numbers, are the true currency of business.”

Everything is copy. If you record a free message—it needs to be composed of hypnotic copy. Put a video up—your script needs hypnotic copy. Do a radio ad—yep, that requires hypnotic copy too.

So what exactly is hypnotic copy? It’s copy that translates words into something meaningful, understandable and emotional.

For example, if a sales message says “Their coaching program helps clients sell a whole lot of stuff to people all over the country every day.” That’s interesting, but not hypnotic. However, see what happens when I change it to say, “Auto Dealers in their coaching program sell a car every 2 minutes all across America.”

Can you see the difference? The words in the first example was fine, but the second example communicated the message in a specific way that had special meaning to a specific target audience (Auto Dealers), was understandable what their coaching program could do, and created emotion.

This truly does make your products and services sell better. Of course, the reason no one wants to talk about it, is because this does take time to master. However, here are a few tips I revealed which will help you get started writing hypnotic copy:

Ask questions.  Before you start writing you need to ask the following questions:

1)      Who is your best customer?

2)      What are the top three to five things your best customer wants?

3)      What is the first piece of information they want to know?

4)      What should they be looking for when buying a product or service like yours?

Taking the time to answer these questions will give you crucial information that will help you create hypnotic copy.

Personalize your copy. To personalize your copy, speak directly to your customer. If you have more than one target audience, then create more than one piece of copy so you can keep it personal. Keep in mind, I’m not just talking about using their name—in fact there will be times when you won’t have their name. For instance, you can personalize copy by doing things such as including their city, neighborhood or business type in your promotion, letter or ad.

Always have a call-to-action. Hypnotic copy always includes a call- to-action (CTA). Simple, clear CTA’s work best such as “Call Today!”

Invest in understanding what good hypnotic copy is. Be sure to ask (and answer) the questions, personalize your copy and always include a call-to-action. And remember, you don’t have to master it yourself, but you should be aware of what good copy looks like so when you hire someone to write for you, you’ll have a better understanding of whether they hit the mark.

NOTE: If you are hiring someone else to write your blogs, articles, emails, letters, etc. I’d suggest you pick up GKIC’s FREE report, “The 7 Key Questions Every Copywriter You Hire MUST Be Able to Answer To Write Killer Direct Response Copy and Create Marketing Campaigns That Will Outsell The Pants Off Your Competition!”

Bad copy wastes precious dollars and costs you sales. Set yourself up to make millions by finding out what you need to ask every copywriter before you hire them. Remember there is no charge for this.  Just click here or go to www.gkic.com/7questions

 

Are You Committing This Costly Marketing Sin?

By: Darcy Juarez on: March 20th, 2014 9 Comments

A recent trip to the mall made it abundantly clear to me what is missing in most businesses today.

At the food court, free samples were offered to entice new customers to come try them out. I was greeted at department stores with perfume samples and an offer for a free makeover.

Look around you and you’ll see dozens of ways businesses lure in new customers. And don’t get me wrong, acquiring new customers is critically important.

But you have to be careful.

Pay too much attention to this one thing like many of these businesses at the mall were and you could be in danger of making a grave mistake.

You see while the un-rich believe the most important marketing is in attracting new customers, the exceptionally successful and rich entrepreneur realizes marketing to and nurturing the existing customer is paramount.

In Dan Kennedy’s book, The Ultimate Marketing Plan, he says, “It is a grave mistake to be overly attentive to getting new customers and neglectful of marketing to and nurturing relationships with existing customers.”

Dan quotes Joseph Jaffe, author of Flip the Funnel, in which Jaffe says, “In an acquisition focused world, we pull out all the stops to woo a stranger to sample our wares, yet we ignore the very people who essentially fund our acquisition efforts in the first place. It is tantamount to feeding yourself by holding the steak knife the wrong way, by the blade—not only will you go hungry, you’ll end up in the emergency room.”

Why is this so important to your business?

1)      It’s becoming more and more expensive to acquire new customers. It used to be that when acquiring a new customer, you could make a profit or at least break even. Nowadays businesses that are only focused on customer acquisition are missing out on a lot of money. According to Lee Resources, attracting a new customer costs five times as much as keeping an existing one.  Plus the probability of selling to an existing customer is 60-70% while the probability of selling to a new prospect is only 5-20%.

2)      There are a finite number of new customers available. It may be true that new customers are born every minute, but the reality is if you only focus on acquisition, eventually you will run out of new customers – especially if you operate in a niche market. Not to mention, if you are losing existing customers faster than you acquire them.

3)      The majority of customers leave businesses because of neglect. In The Ultimate Marketing Plan, Dan breaks down why you lose customers such as switching to a different product or service due to price or a better product, death of customer, etc. But the biggest reason for leaving? Customers feel unappreciated, unimportant, or taken for granted. Dan says, “Sixty-eight percent switch because of what they perceive and describe as indifference from the merchant or someone in the merchant’s organization.”

It stands to reason that if you strategically engineer your business to retain, nurture and grow the value of your existing customers, you will grow your business and your profits.

How do you do this?

Make your customer feel important, appreciated and respected. Find ways to express gratitude individually, en masse and publicly through things such as customer appreciation events, acknowledging them in your newsletter by name, and creating a reward program. Also, greet them as honored guests, take time to answer their questions and don’t create policies that drive them away.

View retention as a marketing function and a profit center. Don’t think of money spent on existing customers as an expense. Instead view it as an investment.

Have a lost customer plan in place. Track your customer’s activity. When one goes missing, send that customer a letter with a great offer or pick up the phone to find out why the customer is no longer purchasing from you. And don’t give up to early or too easily.

Develop new products and services for your existing customers. Your existing customers may have moved beyond your initial offering. Work hard to do more business with them by coming up with new offerings that will appeal to their wants, needs and desires.

Dan Kennedy says, “If you are going to buy customers, you’d better get better at keeping them and fully monetizing them.”

Your existing customers are your most important asset. If you want to grow your business and profits, neglecting them is one marketing sin you don’t want to commit.

What are some things you do to retain, nurture and grow your existing customers? Share your comments here.

NOTE: Are you committing this marketing sin? Let Dave Dee and I personally help you at our next Fast Implementation Bootcamp where you’ll discover the 7 core categories of customer development in your business. Once you have them all working in full harmony together (which is easier than you think,) you’ll finally be able to move every customer you acquire through the progressive stages that will lead you to explosive growth.

Fast Implementation Bootcamp is available to GKIC members at no charge. For more information or to register click here or call 1-800-871-0147.

Not a member yet? Non-members can attend too for just $497 or you can sign up for our trial membership, get over $633 worth of marketing and lucrative information free, and attend Fast Implementation Bootcamp as a new member FREE.

Five Things To Heat Up Your Spring Profits

By: Dave Dee on: March 18th, 2014 2 Comments

Ah spring! The official start is Thursday…and for most GKIC people, spring can’t come soon enough.

While listening to a weather forecast that speculated spring would most likely get an early start in some places even though “winter” storms would continue to linger in others, I couldn’t help but think about the similarity to business forecasts.

Some businesses are off to a great start. Their spring looks to be profitable and right on target with their goals.

Some are still stranded…sitting exactly where they were at that beginning of winter…at a complete standstill.

Some are in a slow transition and will continue to fight off significant set-backs, with some progress being made.

What is your business spring forecast?

If you want to stop struggling and keep your business steadily heating up, there are five things your marketing must do:

1)      Project the  most powerful, persuasive, intriguing, compelling, fascinating message possible. Is your message ordinary or similar to others in your market? Is it plain vanilla? Easily ignored? Just about the facts?

Your message must stand out or it will too easily be ignored and forgotten. If your product or service is widely available and your message reflects it then you are greatly reducing your profits.

Worse yet, if your message is all about offering the lowest price, you will never be in a winning position or build loyal customers.

Spend time on this. Differentiating your business is a key component to success, while not doing so is a big reason for ongoing failures. (For ideas on how to do this, read Darcy Juarez’s post, The Secret Profit-Boosting Tip From The Boring Store.

2)      Convey a clear message to a specific target audience. Are you vague in your messaging? Do you try and make your product or service for just anyone? Or do you have a specific target that you’ve defined in your marketing?

If you are trying to market to everyone, you are weakening your marketing power. Concentrating on a specific population will increase your marketing fire power and will be much more likely to be heard—even if that means excluding a portion of the population.

3)      Reach the people most likely to buy from you. Are you using media that gets in front of your target audience? Or are you using media that everyone else is using or that was pushed in front of you by a salesperson?

Now that you know who you are marketing to, you need to figure out where they are and how to get your message in front of them. Different types of media work best for different types of businesses and different target markets at different types. Invest wisely in the most appropriate media that will deliver your message to your chosen target market.

4)      Be effective and efficient. How do you choose your marketing approach? Do you copy what others in your niche are doing? Do you do what is the easiest for you to implement? Do you use what is the least expensive?

Contrary to what you may think, using a certain form of marketing because it is easier to implement or cheaper to use does not necessarily make it the most effective or efficient. In fact, sometimes cheap advertising actually ends up being more expensive because it produces no results.

Choose your marketing because it is effective and proven to get results with your target market. Try different things to see which reliably bring in the best results. (Find out proven effective and efficient marketing methods with this gift offer which gives you over $600 worth of free money-making information.)

5)      Be measurable. Do you know if your marketing is producing results? Or are you guessing? Or, are you carrying around an opinion about certain marketing tactics that are not verified by fact?

As a small business owner, you don’t have money to waste. If you don’t know if your marketing is giving you a return on your investment, you need to find out—IMMEDIATELY.

And remember, if you choose not to use a certain media because you are guessing it won’t work or think it’s too expensive… you could be missing a big opportunity that could have a major impact on your bottom line.

Keep on the same marketing path and you’re bound to weather many business storms. However, doing these five things won’t just boost profits for the spring…they’ll keep your business hot all year round.

NOTE: Want to know more about how to do this? GKIC members receive Dan Kennedy’s best current ideas, information, strategies and examples along with the best current advice from our elite GKIC team of offline and online leaders every month in our NO B.S. Marketing Letter. This also includes exclusive online resources, tele-seminars, webinars, and audio programs. You can test-drive the complete membership experience for FREE at www.gkic.com/incrediblegift.

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Four Ways To Dominate Your Market Using Free Publicity

By: Dave Dee on: March 11th, 2014 4 Comments

Last year at SuperConference℠, one of our most popular sessions was with Paul Hartunian.

A master at publicity and press releases , Paul is the man who actually did sell the Brooklyn Bridge, piece by piece.

Paul taught our attendees how to use press releases to become rich and famous—showing the steps for creating a press release that garners maximum media exposure.

The advantages of the free publicity generated from press releases can be huge.

One of things Paul points out is that a BIG publicity opportunity the equivalent to millions in advertising dollars often starts from small publicity such as a story in a local paper.

You see media outlets like The Tonight Show, Today, USA Today, etc. have staffers that scour small town newspapers and magazines looking for news items that are different or odd. Paul once got a call from Johnny Carson asking him to come on The Tonight Show after seeing a story in a local paper about Paul selling the Brooklyn Bridge.

There is even more you can do with press releases that can give you extreme advantage.

So today, I’ll discuss four of these which I picked up from Michael Taggart.

Michael has trained thousands of marketers both nationally and internationally about effective internet marketing strategies. He is considered by the world’s top marketers to be on the very cutting edge of Local Search Marketing and Mobile Search Optimization as well as one of the foremost underground experts on Search Engine Optimization. (You can catch Michael live and in person at SuperConference℠ 2014’s Bonus Day on state-of-the-art, yet proven direct response marketing techniques using ultra-simple to use technology.)

So what else can you do with press releases?

Michael says:

1)      Dominate a keyword online. You can use press releases to dominate even the most difficult keywords with the most competition, almost immediately.

One of the reasons people use PPC is for the immediate results it delivers. Basically you are paying to get your business on page one and in front of people searching online for your keywords.

But when written correctly, by simply sending a free press release, you can accomplish the same thing.  This means you can get page one ranking without having to pay for an ad. Plus this can be achieved really fast.

To give you an idea of how fast…Michael has been known to pick volunteers from the audience during his speaking engagements and get their name ranked for a keyword in their area of expertise. He does this in record time—LIVE—while people are watching.

2)      Get a better response for your PPC ad. Research shows that when organic listings are present with paid listings, they cause the searcher to click more on the paid listing. Various researches I found said this can as much as triple click-thru rates.

For example, in one test, SEER Interactive found that ad click thru rates rose from 5.56% to 18.06% with the presence of organic listings. Researchers believe this is because searchers see your website listed in both the organic and paid listings makes you seem more credible and encourages them to choose your business over the competition that only has one listing.

3)      Scale down your PPC budget. When you write your press releases so they get ranked on page one of Google, Bing and other search engines, you’ll find you can save money. This is because you won’t need to do as much PPC to get traffic because the press releases will be providing organic exposure for you.  Plus, as stated above, you may experience higher click-thru rates which can lower your costs.

4)      Use it to build your subscriber list. Another trick Michael says you can do is to use the IFrame to do things such as build a subscriber list by offering a free report or insert a way for people to donate to charity, and more. (An IFrame is a document embedded inside another document on a website. This often appears as a column along the right side of the press release where you see ads, etc.)

Press Releases offer one more powerful way to market and promote your business. Not only can they be used to help you gain fame and fortune, but they can help you dominate online so that prospects can more easily find you.

NOTE: To learn how to use Press Releases to get ranked #1 on Google, come to GKIC’s Bonus Day at SuperConference℠. Michael Taggart will be sharing his comprehensive formula for how to use press releases to get to the top of Google during the most explosive SuperConference℠ Bonus Day we’ve ever offered.

Developed through his years of research, Michael will show you how to dominate Google, Bing, Google News, Yahoo and other news and media outlets.

Plus you’ll discover the newest, hottest, ground-breaking direct marketing technology tools available today that even the biggest technophobe can use to maximize success and gain the BIGGEST unfair advantage.

Hosted by Mike Stewart, the world’s #1 expert using online video that generates traffic and sales for REAL businesses, these tools are easy to use and FREE or nearly FREE.

Register NOW by calling 1-800-871-0147 or by going to www.gkic.com/sc2014.

WARNING: Deadline Approaching. This is your LAST best chance to save. Sign up before MIDNIGHT, March 14th to save up to $1500. www.gkic.com/sc2014

3 Ways To Instantly Find Money In Your Business

By: Dave Dee on: March 4th, 2014 9 Comments

A few weeks ago, my friend’s son found $80 he didn’t know he had.

Apparently, when he left his job in August to go off to college, he didn’t realize he had one more paycheck coming.

Because the company didn’t have his new address, his check sat there…for 5 months. They were waiting for him to contact them with his new address.

When he never did, they mailed it to the address they had on file when they mailed his tax form.

Now while $80 isn’t a huge amount of money, I think you’ll agree that coming across unexpected cash is always a wonderful experience.

An instant cash surge can fund an event you really want to go to but thought you couldn’t afford.  It can provide the money for something you’ve really wanted to buy. Give you an opportunity to invest back into your business so you can make even more money.  It can relieve stress or be used to pay off debt. Or even do something completely frivolous you wouldn’t normally do.

Indeed, just about every business can benefit from a surge of cash.

The thing is…the cash is usually always available. In fact, it is just waiting for you to collect …from your own customer base. All you need to do is ask.

Here are a few ideas for collecting that money:

1)      Counter-Season Programming.  Many businesses slow their marketing during their slow season, thinking they are saving money. However, being slow is the perfect excuse for sending out a promotion. Plus you can create urgency by making a special offer that only lasts during your slow time.

This is an example home improvement company might use: “Are you looking to improve your home? If so, this month is the right time to buy. Why? Because, it is historically, a “slow month” for the home improvement industry. Therefore, I’m able to offer some special discounts and incentives to get you through the snow and over to our showroom.”

2)      The Reason Why Sale. When you’ve built a relationship with your customers, sometimes all you need to do is give them a reason why you are having a special sale.

The reason why doesn’t really matter as long as you list one. It could be because you are moving… it’s your anniversary…birthday…end of season…”your accountant’s on vacation” or another special occasion.

As long as you tell them why, there will be a certain percentage of people who will take you up on your offer.

3)      You’ve Already Won. This type of marketing is done to get people in your door.  The idea is to offer some sort of free gift to your customers and all they have to do to get it is come to your store/location and pick it up.

Typically there are no strings attached other than that the customer must come inside your store to receive their gift.

This works well for two reasons. One, once there, they are more likely to purchase something. And two, because of reciprocity. The fact that you gave them a nice gift out of the blue often makes people want to return the favor by buying something from you.

Time-share companies do this all of the time when they send out postcards that say, “You’ve won a cruise for two.” The free cruise lures you to come tour one of their facilities and their only requirement is that you agree to speak with a representative and sit through their presentation.

The item you are giving away doesn’t even need to be related to your product or service. For example, a promotion might say something like this:

“While traveling, I picked up gorgeous handcrafted textiles made by single, impoverished women from XYZ country. The women sell these items to help create a better life for their children.

I was so impressed by the quality of their work and what they were doing, that I wanted to support them. However, I have no intention of getting into the import business, so that’s why I’m giving away these beautiful scarves, bags and yoga mat straps to my valued customers.

Right now you’ve already won one of these gifts. And there’s absolutely no purchase necessary to claim your gift. All you have to do is stop in this Saturday between 9:00 am -5:00 pm and bring this letter.

You’ll want to mention that while they are there you hope they will take a few minutes to check out what else you have in your store, etc.

So if you need some fast cash, don’t forget to ask your customers and soon you’ll have found money you didn’t know you had.

What types of promotions have you successfully used to create a cash flow surge in your business? Comment below.

NOTE: Want more tips and strategies?  Want to know how to attract a flood of your ideal clients in 60 days or less?  If you answered yes, check out the FREE webinar I’m doing.  Go to www.gkic.com/mmwebinar now and get a slot at one of three available times.  On it you’ll discover:

  • How to create a flood of new business
  • How to create irresistible offers that magnetically attract your ideal customers and clients in a non-salesy way.
  • How to create a fast Cash Flow Surge!
  • Marketing Made Simple: just 3 steps anybody can master!
  • How to stop being an advertising victim; stop wasting money on advertising you can’t hold accountable!

Again just go to www.gkic.com/mmwebinar now to reserve your spot.

Could This Simple Thing Be Stopping You From Achieving More?

By: Dave Dee on: February 25th, 2014 2 Comments

“Why do you want to succeed?”

That was the question I asked during our recent Magnetic Marketing training.

Throughout the dozens and dozens of answers I received there was one common thread…

You want to have enough money to have the freedom to do whatever you want in life.

So what does having freedom mean to you?  Here are some of the main things you told me.  You want to…

  • Work for yourself and avoid having to work for anyone else ever again.
  • Give back.
  • Work less and “play” more.
  • Spend more time with your family.
  • Help other people live better.
  • Travel more.

All of these are great reasons and, of course, they just scratch the surface.

Identifying the reasons why you want to succeed is a critically important activity.  Because as American entrepreneur, author and motivational speaker the late Jim Rohn often said the only real reason more people don’t succeed is because they don’t have enough reasons why.

But is having a good list all it takes?

I have observed that sometimes people do indeed have a good list of reasons, yet they still struggle to succeed. So why is this?

It certainly can’t be attributed to lack of opportunity. Look around and you’ll see and read about people reaching extraordinary wealth and success with ordinary ideas and every type of profession.

It’s not because there aren’t tools to help.  We have proven resources that will show you how to market, create wealth, and sell better, even step-by-step plans to build a business from scratch and more.

And it’s not because there is no one to show the way. Coaches, mentors and mastermind groups are readily available to help with that.

So what’s the answer to this riddle? Before I tell you, there are a couple of things you need to have in place.

First of all, you must define exactly what success is to you. Because if you don’t know what success looks like then how can you expect to hit it?

So take out your notebook or get in front of your computer and begin to write a detailed picture of what success looks like to you.

And I’m not just talking about how much you’ll earn. Get detailed about how many hours you want to work each day and how many days you want to work each year.

Then go into detail describing what exactly success looks like to you.

For example, if giving back is part of your vision, how do you envision your role?  What organizations will you donate your time and money to?  How many hours a week and how much money?  And so on.

If you want to travel more, how many days a year will you travel? Will you work while traveling or will you step away from your business with no communication for days at a time? Will you stay in five diamond resorts or is camping more your style?

You must define exactly what these things look like so that you know what you need to do to get there.

Second you must reach peak personal productivity. To do this you must define what peak personal productivity looks like and have enough reasons why achieving it is important to you.

Dan Kennedy defines productivity as “the deliberate, strategic investment of your time, talent, intelligence, energy, resources, and opportunities in a manner calculated to move you measurably closer to meaningful goals.”

Once you have those in place, you are ready for the real trick and that is to link “your reasons why” to your goals.  

In his book, No B.S. Time Management for Entrepreneurs, Dan points out that to achieve your goals, you have to maximize your productivity. And to do this “You have to fight to link everything you do (and choose not to do) to your goals.”

In other words, you must measure everything you do against your goals.

Is the time you are spending doing something (or not doing something) moving you closer to your goals or further away?

For example, if you choose to check email, Facebook, and phone messages multiple times throughout the day, will that move you closer to your goal or could it be that the multiple distractions are making you less productive and keeping you from reaching your goals?

Linking “your reasons why” to your goals will give you clarity, help you make better decisions and accelerate your progress.

For instance, a GKIC member mentioned her decision to say “no” to certain types of projects with clients that were requiring an enormous amount of attention yet paid her much smaller fees than other projects. Realizing this wasn’t moving her closer to her goals, she decided to focus on getting more of the projects that would pay her a higher fee.

By clearly defining your reasons why and your goals and linking everything you do to them, you will have a very simple formula for determining if you are; a) being productive and b) consistently moving closer to your goals.

NOTE:  Internet marketing legend, Frank Kern, has just released his latest book “Convert: The Simple Little Formula That Sold $50 Million Dollars Worth of Products And Services Online” In it he reveals how to create internet campaigns that sell, regardless of your industry.  In Franks book you’ll discover…

  • All you have to do is basically “show up” and you can dominate your marketplace in a matter of days using this one simple method. (See page 3)
  • How billion dollar CEOs, politicians, and even cult leaders control people’s opinions without ever even meeting them. Major discovery on page 27
  • Go behind the scenes of a six-figure promo beginning on page 65
  • Discover the single biggest factor in increasing the money in your pocket …even if your sales stay the same. (Page 7)
  • The fastest way to make someone want what you’re selling. (Whatever you do, DON’T talk about your product!) Page 50
  • How to charge MORE than your competitors …The secret is this two-step formula that works even if you’re an “unknown nobody”. (Page 9)

For a limited time Frank’ll send you his book for just $5.60 shipping and handling.  If you’re interested just click here now and he’ll ship this out to you pronto.  For those of you who know who Frank is, you’re probably already taking advantage of this.  For those of you who don’t know who Frank Kern is, you owe it to yourself and your business to get acquainted with him asap.  To learn more just click here now.

Magnetic Marketing Event Bonus Videos

By: Dave Dee on: February 19th, 2014 118 Comments

Congratulations on registering for Dan Kennedy’s Upcoming FREE event where he’ll reveal How To Create A Flood of New Customers, Create A Cash Flow Surge AND Magnetically Attract Prospects Who Want To Buy From You

In case you got here by accident and aren’t registered simply go to www.gkic.com/mmevent now for all the details.

To get you going I’ve created a few videos that’ll help you prepare and get the most out of this one-time only FREE event.  Go ahead and watch them below (new ones will appear every few days) and leave your comments below.

VIDEO #1 “Why Do You REALLY Want More Customers, Clients and Patients”

 

VIDEO #2 “How I Went From Dead Broke To Successful Entrepreneur”

VIDEO #3 “How To Find Your Ideal Customer Part One…Create Them”

BRAND NEW VIDEO “How To Find Your Ideal Customer Part Two…Get In Their Head”

Tomorrow we’ll reveal exactly what’ll be covered in the Magnetic Marketing Event!

In case you got here by accident and aren’t registered simply go to www.gkic.com/mmevent for all the details