Glazer-Kennedy Blog » Small Business Marketing Tips

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Small Business Marketing Tips

Are You Believable?

by Dan Kennedy07.27.2010

Credible means believable doesn’t it?
Why do you see so few magic shows on television? It’s not credible no matter what they do.
It’s very difficult to successfully do magic on TV isn’t it? It’s because we all know that they can do things with the cameras to make the trick happen.
Magic is much more credible done [...]

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Are You Worth Promoting

by Dan Kennedy07.23.2010

Now we are going to move very quickly into some specific ideas or processes that you can use to promote, to market yourself, your products, your services, your business, whatever it is that you are involved with.
These ideas are pretty transferable to whatever it is that you do. If you are in professional selling [...]

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Key to Competing Effectively

by Dan Kennedy07.09.2010

We’ve been talking about the characteristics that successful people have in common and the first one we’ve identified is being innovative as demonstrated by the story that I gave you yesterday about the Dominos Pizza franchise.
Now, lets talk about the second characteristic that you find in successful people. In fact, it’s one of my favorites
The [...]

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The Power of Context & Attention Marketing

by Mike Capuzzi07.02.2010

One of the biggest response killers I see with the marketing materials I critique for clients and coaching members has to do with what I call “marketing context.” By definition, context means the set of circumstances or facts surrounding a particular event, situation, scenario, etc.
In more practical terms, what I mean by “marketing context” is [...]

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4 Simple Promotional Ideas

by Dan Kennedy06.29.2010

In your last Success Marketing Strategy I wrote about the courage that a supermarket realized by giving away with ‘no strings attached’ offers for free products that they sold.
This was a great example of how anyone can succeed in promoting their business by following these four simple ideas:

Worry less about image than everybody else does.
Write [...]

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Chris Cardell Shows How to Avoid The Big Advertising Scam

by Chris Cardell06.15.2010

When I, Chris Cardell, do seminars for business owners who are new to my work, we’ll often have 500 entrepreneurs in the room. When I ask them to raise their hands if they currently advertise (in newspapers, magazines etc) we’ll normally see 450 hands go up.
I then ask the audience to keep their hands up [...]

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Four Steps To An Irresistible Offer

by Dan Kennedy05.28.2010

In my last post, I gave you two examples from two different industries of how you should not create the offer until you have found out as much as possible about the people who will be receiving the offer.
I also mentioned that I would reveal to you today some additional tips to help you create [...]

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How To Develop Your Offer

by Dan Kennedy05.25.2010

I want to talk about what I call the heart of any direct mail campaign or for that matter direct response advertisement or other direct marketing effort.  I want to introduce the topic of how to develop a winning offer.
First, here’s a real secret to creating a successful offer. Here it is…
“Don’t create the offer [...]

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Self-Promotion Equals New Customers

by Robert Skrob05.21.2010
man holding out hand for a handshake

The one factor which separates millionaire business owners from the rest is their willingness to promote themselves. Too many entrepreneurs hide behind a corporate façade, trying to make it look as if they have big corporations. However, people want to buy from people, and the business owner­­s who put themselves and their personalities into their [...]

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How To Get A Prospect’s Info

by Dan Kennedy05.11.2010
Thumbnail image for How To Get A Prospect’s Info

In yesterday’s post, I discussed the importance of being able to properly define and target your ideal prospect by using readily available demographic information.
If you have that information you have the power to very efficiently selecting new groups of targeted prospects.
For example, in business-to-business marketing there may be different demographic information that can be [...]

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