Glazer-Kennedy Blog » Small Business Marketing Tips

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Small Business Marketing Tips

You’re Fired!

by Dan Kennedy08.01.2011

A while back, Donald Trump became the 2,327th person to get a star on the Hollywood Walk Of Fame.
Almost before the glue dried, but then his TV show was rather abruptly cancelled. Somebody at NBC called and said: “You’re Fired.”
That’s life.
Tom Monaghan once said he went from the World’s Wonder Boy to [...]

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Sales As Performance, A Metaphor

by Dan Kennedy07.18.2011

I was recently going over Sydney Biddle Barrows material, particularly her “training class” for the ‘escorts’, I was reminded that I have always viewed selling as performing, a sales presentation as a performance – and that I tend to forget, most salespeople do not share my view, or Sydney’s.
This viewpoint translates in many practical [...]

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Are You Competent?

by Dan Kennedy06.06.2011

It Really Isn’t Hard To Have The World Clamoring For You
(and: how to make next year your best money year ever)
It has reached the point where I am annoying A LOT of people by turning them away and being unavailable to speak or consult or write, weeks to months tardy in responding to correspondence from [...]

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Should You Just Quit?

by Dan Kennedy05.02.2011

As you may recall, France leapt up and demanded to lead the U.N. “peacekeeping force” to be plunked between Hezbolah and Israel, 15,000 strong – to which France would make a “very significant contribution.” That turned out to be not 15,000; not 5,000; but 400, only 200 of which ever arrived.
Stephen Colbert said:
“The only difference [...]

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The Dear Abby Principle Of Influence & Persuasion

by Dan Kennedy04.19.2011

For 9 years, I spoke 20 to 27 times a year on those giant Success circuses. Each time I forcefully sold my programs, the $99 and the $278 packages. After speaking, I’d go to the floor, a crowd would cluster around me, and I would answer their questions.
Two of the most common were: “Do you [...]

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More Myths About Work

by Dan Kennedy03.25.2011

Picking up on the last success marketing strategy: this is why I harp on the idea that your business should be something you extract money from, not put or leave money in. (A principle I wish I’d grasped sooner in life.)
So you get to the point where your stack of what Ringer calls “no-touchies” is [...]

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What is Your Pain Tolerance?

by Dan Kennedy03.22.2011

“We are not retreating. We are advancing in another direction.”
- General Douglas MacArthur
The perils of war haven’t changed much. Nor, really, have the perils of getting anywhere, accomplishing anything of real significance, in business or in life – it just isn’t a straight-line-from-A-to-B thing (as Dr. Maltz pointed out).
Most of our folks have had it [...]

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Dumb and Dumberer

by Dan Kennedy03.21.2011

How bad is your ‘education system’?
Well, the public education system is an embarrassment and disaster, largely thanks to the teachers’ union’s determined efforts at blocking any and all accountability, and liberal courts’ assistance in doing so.
A while back, a California court  threatened to force the state to scrap an exit testing program for high [...]

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Often Wrong, Never in Doubt, Part 2

by Dan Kennedy03.15.2011

I got a ‘C’ in Earth Science in high school, so I’m not qualified to judge the real merits of Al Gore’s dire warnings about global warming. I do recall, there was an ice age before the invention of aerosol deodorant, but this is obviously a more complicated issue.
Such idiocy isn’t new. Remember saran wrap [...]

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The Endless Campaign

by Dan Kennedy02.17.2011

I never totally got over the idea that there ought to be some moments in life, some sanctuary relationship, some place or time or person, some peak of achievement, where you could take a break from selling.
A mentor did his best to beat this false hope out of me.
Intellectually, I know he’s right. Emotionally, I [...]

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