Small Business Marketing Tips

Seven Principles for Success

By: Dan Kennedy on: May 22nd, 2015 1 Comment

Since I’ve worked as a coach and consultant for many years, I’ve had a chance to take a rare peek into the lives and businesses of many of my students and clients. Most of them are highly ambitious, driven people. But from time to time they may run into a road block or need to take a detour to stay on course. This is natural. No matter what kind of business you may operate, as[…]

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One-Size-Fits-All Won’t Work for Websites

By: Dan Kennedy on: May 15th, 2015 No Comments

When you’re face-to-face with a customer, client, patient or prospect you can ask and answer questions, plus give them the personalized attention they need to feel as if your business and yours alone is THE one for them. This type of engagement is essential if you want to grow your business. And we’ve talked in the past about how to do this with direct mail, email and other forms of media. This one-on-one communication is[…]

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Pricing Principles You Should Know

By: Dan Kennedy on: May 8th, 2015 2 Comments

Most small business owners operate in the dark when it comes to price. They guess at and ballpark what they should be charging. When it comes to research, that usually means taking a look at what the competition is asking and try to slightly undercut them. Cost analysis? That’s usually a panic move that results in reduced prices, which leads to smaller profit margins and jeopardizing the future. It’s time to shed some light on[…]

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Is it Time to Go Long?

By: Dan Kennedy on: April 24th, 2015 2 Comments

Over the years many of my clients have asked me about long copy. They wonder if it makes sense, will it increase readership and will it boost their response rates. They’re thinking about testing a long copy format across various media channels (direct mail, website, an email campaign) to market their products or services – but they have reservations. They understand and appreciate the importance of brevity, of being able to grab attention immediately and[…]

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Time-Sensitive Spending Triggers

By: Dan Kennedy on: April 17th, 2015 2 Comments

Life Events That Flush Out Whales Into the Open Waters No matter what business you may be in, there are ways to identify potential whales through behavior patterns. Once you are able to figure out what these benchmarks or patterns may be, you can rely on direct, targeted marketing to reach them. There are time-sensitive stimulants that trigger a regular-size fish to grow into a whale. This person may not have been a whale just[…]

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A Triple Threat Package from GKIC to Help Small Businesses Grow and Prosper with Referrals

By: Dan Kennedy on: March 27th, 2015 No Comments

Sign Up by Midnight Monday and Learn How to Generate an Endless Flow of Qualified Customers The Ultimate No B.S. Referral Machine is the featured product for the GKIC weekend web deal. This is a tested and proven system designed to attract and maintain a steady stream of referrals to your business. Recorded on 4 CDs and 4 DVDs, it’s an intensive process broken down with a corresponding transcript. This training program is divided into[…]

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Why Should I Stay Tuned In?

By: Dan Kennedy on: March 5th, 2015 1 Comment

How to Hold Their Attention During a One-To-Many Presentation When speaking to a group, whether in-person or through various media outlets such as on a DVD, a webinar, infomercial, etc. you need to very early on establish why each viewer or listener should stay tuned in. Face it. There’s a lot of competition out there. They can decide to check messages or get the latest scores on their smart phones, change the channel, and hit[…]

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The Art Of The Sale Is An Emotional Experience

By: Dave Dee on: March 5th, 2015 No Comments

What is it a potential customer wants from the products or services you offer? They are looking for a transformation – something that will cause an improvement or makes their life a little easier. What you need to do is build the ultimate offer to attract attention. You have to know what that ultimate offer is and then build everything backwards to support that. Before we identify what the ultimate offer may be for your[…]

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Nurturing Your Herd from Offline to Online

By: Dan Kennedy on: February 27th, 2015 2 Comments

If you have a list of names with mailing addresses, it makes sense to move these names online. Why? Contacting them online with email messages costs practically nothing, especially compared to the cost of a regular postal mailing. There is a huge economic advantage to staying in touch regularly with emails. However, don’t entirely abandon or discard your regular snail mail list. Hold on to it for special occasions. There are times when it’s smarter[…]

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The secret weapon in any marketing arsenal

By: Dan Kennedy on: February 20th, 2015 4 Comments

Newsletters are a lot like a big cannon. A newsletter can provide lots of firepower and has a far-reaching effect that can spread out over a broad area. Like a cannon, a newsletter has a way of scattering and demoralizing the competition. When used regularly, a newsletter can have a positive impact on growing your customer base. I know that anywhere from 50% to 70% of my private clients can be traced back as subscribers[…]

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