Small Business Marketing Tips

How To Get Other Peoples’ Customers

By: Dan Kennedy on: August 12th, 2015 6 Comments

I just released a special report that contains the strategy to creating THE biggest advantages you can have in your business over your competition. It’s all about attracting your ideal new customer, client or patient and THE thing you need to do, which incidentally, most people mistakenly believe the opposite, in order to get them coming to you in droves. Below is an excerpt but you can get the entire special report and accompanying videos[…]

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Six Must-Have Strategies For Building Your Business

By: Dan Kennedy on: August 7th, 2015 2 Comments

“The mistake everybody makes is they try and get their customers as cheaply as they possibly can.” – Dan Kennedy THE single, solitary question I’m asked more than ANY other is, “What is the first thing I should do for my business?” This in general is a bad question because every single business has a different answer depending on where they are at. But I know that’s NOT the answer you’re looking for.  So here[…]

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Dan Kennedy Up Close and Personal

By: Dan Kennedy on: August 6th, 2015 10 Comments

“The Big Ugly Surprise that Cost Me Nearly Everything… How I Rose From the Ashes and You Can Too.”   Now that you’ve heard what Dan’s had to say about the power of “The <SOURCE CODE>” principles in his life, click here to catch up on any episodes you may have missed. Dan Kennedy Up Close and Personal was last modified: August 16th, 2015 by Dan Kennedy

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The Art Of The Sale Is An Emotional Experience.

By: Dan Kennedy on: July 17th, 2015 3 Comments

What is it a potential customer wants from the products or services you offer? They are looking for a transformation – something that will cause an improvement or makes their life a little easier. What you need to do is build the ultimate offer to attract attention. You have to know what that ultimate offer is and then build everything backwards to support that. Before we identify what the ultimate offer may be for your[…]

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Winning Formula for Attracting Customers for Life

By: Dan Kennedy on: July 10th, 2015 2 Comments

Attract more customers – that’s the number one reason I hear from business owners and entrepreneurs when I ask why they think they need to learn to write better. A few might give a different answer such as “I want to attract more media attention,” but the majority want to know how to attract more customers, clients, patients, followers, donors, etc. That is fine, and certainly a good motivation to learn how to write better.[…]

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Want to Increase Your Success Rate and Your Revenue? Take Time to Study Your Customers.

By: Dan Kennedy on: July 3rd, 2015 2 Comments

I know this may seem obvious. But I’m surprised how some small business owners just don’t do their homework and drop the ball on this one. I’ve been in the marketing business for better than 40+ years now. And in my opinion getting to know your prospect is a critical part of success. I’d go so far as to say that it is the number one secret to creating, writing and executing a successful promotion.[…]

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Are Sales Numbers Dropping? Here’s a Sure-Fire Cure.

By: Dan Kennedy on: June 26th, 2015 1 Comment

When I first started in business I developed an important mantra to follow: make saleable things and sell them. I can’t tell you how happy I am to have gotten this revelation early in life. Without it, I most certainly would have struggled to survive, let alone grow my business. What’s one of the biggest problems that stop businesses from growing quickly? It’s a failure to focus on making sales. It’s not uncommon to find[…]

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Building Funnels Can Help Increase Sales

By: Dan Kennedy on: June 12th, 2015 2 Comments

How many times has this happened to your business? You successfully pull someone in with your marketing. They mull over the offer. But they leave without buying. You know the feeling. Don’t lose sleep over this because EVERY business, without exception, goes through this. And it doesn’t matter what you’re selling: mutual funds, the latest personal doohickies or snowshoes. Even when you get them all the way to the shopping cart, they leave. According to[…]

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The 10 Commandments for Writing Effective Headlines

By: Dan Kennedy on: June 5th, 2015 6 Comments

The headline is the single most important element for any kind of advertising you might do. This includes but is not limited to newspaper ads or flyers, magazine ads, sales or lead generation letters, postcards, online messages, web content and banner ads. The headline is the ad for your ad. It forces your prospect to read the rest of what you have to say. No matter how good your body copy may be, if your[…]

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Key Ingredients for Successful Direct Response Copy

By: Dan Kennedy on: May 29th, 2015 1 Comment

I’ve often been asked how I can justify charging $18,800 a day as a marketing consultant or up to $100,000 to write a sales letter, ad campaign, video script, etc. That’s easy. Words matter. And I’ve developed a keen sense for picking and combining words that I know will sell. Now you may wonder if I’m really 20 times better than a copywriter who charges $5,000 to write a sales letter, ad campaign, video script,[…]

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