Archive for the ‘Small Business Marketing Tips’ Category


The Lie You’ve Been Told About Advertising

By: Dave Dee on: April 22nd, 2014 1 Comment

“It’s not about selling, it’s about image and building their brand.”

That was what one of our GKIC copywriters, Cindy Cyr, was told by her sales manager back when she sold advertising for a regional magazine.

Cindy says this was the training given to all of the ad sales people—that they were instructed to tell business owners that what they should be doing with their ad dollars is creating ads to build their brand.

If you’ve placed any ads in publications or worked with an ad agency, you most likely have been fed that line yourself.

Ad agencies, college marketing professors and media sales people tell people to “get your name out there.” That the purpose of your ad is to “build your brand.” And that you should “Do image advertising” so that customers will recognize your company. The theory being that once recognized, consumers will automatically buy from you.

But the truth is this is a lie.

What you really should be doing is using direct response marketing to sell to customers  to build your brand.  This allows you to generate a profit right away from your advertising dollars AND build a powerful brand. The other way requires you to spend a bundle on brand-building first with no return on your advertising dollars spent and may or may not build a lasting brand.

The reason for this lie? It’s an idea that dates back to a time when you could create a lot of excitement with an “image” or brand-building ad because you might be the only dentist…or car repair shop…or clothing store, etc. in the area.

However, today the marketplace is quite different.

That means it takes a ton of advertising (and a ton of money) to get your brand recognized. And while that strategy can still be a good one for the right company (with the right pocket-book), it’s not an affordable, realistic or wise strategy for small business owners and entrepreneurs.

The good news is there is a strategy you can use that actually creates a potent and valuable local, national or global brand as a FREE BY-PRODUCT of profitable marketing.

In fact, right now there are local and global million dollar and billion dollar brands that have been built and are being built from zero by replacing the “brand and image-building” strategy they were taught by focusing on completely different objectives:

1)      The goal of your ad should be to make money. When placing an ad, your chief objective should be to make money from it. You can throw money at buying recognition, awareness and familiarity, but there’s no warranty that this brand recognition will give you value or power in the marketplace…and in fact it can lead to bankruptcy.

2)      Audience is everything. When you have limited resources, it is especially important for you to narrowly focus on a very specific audience inclined to buy from you. To do this you must first develop an avatar of who your ideal customer is. Ask what your best customer will likely have in common such as gender, age, geographic location, income, politics and interests.

Then look at which media will reach these best, most obtainable customers.

3)      Apply direct marketing to your ads. Because the objective of direct response is to get a measurable return on your marketing dollars, using a direct marketing approach instead of a brand-building will turn up your income and business. You can still build your brand, but you can do it in such a way that you don’t need to spend a dollar on advertising it.

4)      Create products and sales messages that appeal to your target audience.  Stop worrying about building your brand and instead focus on creating specific products and messages that will appeal only to your specific target audience.

5)      Avoid the temptation to make tactical moves without careful consideration. Brand can be a valuable asset or a big drain and waste of energy. Therefore, it’s important to make the right kind of tactical moves and use wise strategies to develop and build your brand.

You want a brand that can help you cut through the clutter and chaos in the marketplace. A brand that makes it easier for people to choose you over your competitor. A brand that tells consumers what to expect and what not to expect.

Dan Kennedy recommends that you don’t race to implement, but instead that you slow down to figure out a governing principle that will guide your strategy and serve as a fixed basis for evaluating what moves you make.

For example, in his new book, No B.S. Guide to Brand-Building by Direct Response, Dan lists several examples such as Farm to Table restaurants that use their guiding principle to govern their strategic choices about everything such as physical location, menu items, food sources and vendors and tactical decisions about price.

But again, branding can (and should) be done without direct investment. Dan Kennedy has never spent a cent on outright brand advertising, yet if you look at his businesses and organizations built by him such as GKIC, his brand is strong. People know him, know what he’s about, and know what to expect from him. Namely, the principle represented by Dan’s brand is truth-telling and No B.S.  It’s worth noting that he’s built this through direct-response.

It may be tempting to copy big companies advertising and marketing strategies—especially if they are backed by high-profile, high-priced agencies. However, if you want maximum profits, a powerful brand and a positive relationship with a loyal group of customers that remain excited about doing business with you, then put your energy and marketing dollars into direct response marketing that makes you money while simultaneously building a valuable and powerful brand as a free by-product.

NOTE: If you want to learn how to implement brand-building by direct response, then be sure to check out Dan Kennedy’s new book, No B.S Guide to Brand-Building by Direct Response. Dan, along with two of the best practitioners of brand-building by direct response that Dan has ever consulted with, coached, and observed closely, Forrest Walden and Jim Cavale will show you how to:

  • Get a highly valuable brand—FREE.
  • Sell to customers to build your brand.(Instead of building your brand to sell to customers.)
  • Build direct relationships between front-end ROI, back-end ROI and your brand.
  • Acquire and leverage the hands-down best lead-generation tool: referrals.
  • Merge, integrate and cross-breed direct-response with a brand message.
  • Make your brand about moving your customers to engage and act.

Plus, if you act now, you’ll also receive free resources. For more information or to get your copy visit: http://www.nobsbooks.com/

How To Make This Tricky Part Of Your Business More Effective…

By: Darcy Juarez on: April 12th, 2014 4 Comments

Last week we talked a lot about the importance of making your customer feel like your business and your business alone is THE one for them. (See my article Dan Kennedy Warns: You can no longer afford to do this.)

It’s a lot easier when you are face-to-face with someone because you can ask questions and give them personalized attention.

However, to really grow your business, you have to be able to translate that feeling on a massive scale.

We talk a lot about how to do this in direct mail and email and other media that is more of a one-to-one type of communication, but one area we don’t talk a lot about is your website.

Websites are tricky.  Because unlike an individual letter or email sent directly to your prospect or customer, people will be viewing your site who are in different stages of the buying cycle.

From the prospect who knows nothing about your product or service and very little about you to the fiercely loyal customer who has been with you for years.

Really think about that for a minute.

This means that a one-size-fits all approach will not work.

Sadly, the one-size-fits all approach is what many website builders do. While this may seem like the cheaper and easier approach, the truth is, it ends up costing you more in both time and money.

Concealed costs and trying to fit a ‘square peg in a round hole’ can end up causing you to lose customers and result in having a website that isn’t generating leads or income.

Trying to cater to everyone means you aren’t likely to capture much of anyone. And the likelihood that you snare prospects that are a poor match for your business goes way up.

Instead, here are some ways to make sure you build a better website so you don’t end up with a one-size-fits-all solution.

1.  Answer these questions before you start. Whether designing your website or adding additional pages, give thought to these questions to make sure every page fits into your “big picture” plan.

  • Who is your audience?
  • What factors are important to your audience?
  • What is the purpose of your site (or page)?
  • What’s the best way to get the traffic visiting your site to take the action you want?

Each and every page needs to have a purpose and needs to work together with the other pages on your site so your visitor has a great experience.

For example, when you put a blog post up, ask what the purpose of your blog post is and how this relates to the rest of your site.

Ask yourself things such as: “Am I trying to drive people to a presentation? Or trying to capture a lead by getting them to download a free report?”

These are only a couple of examples, but the point is there should be careful thought into your plan rather than just slapping up pages independently of each other.

2.  Build for longevity. One of my favorite things is automation. One way to automate your business is to build evergreen campaigns. To make your website evergreen, use fundamental direct response marketing principles that have stood the test of time and resist the urge to constantly change your site because some new guru says there is now a new rule to follow.
 
3.  Direct the process. Don’t turn your site over to a web designer, a tech guy, etc. Most are focused on the job they were hired to do and not on the overall design and purpose. They may not know or understand direct response. They certainly won’t be looking at the overall big picture. You need to think like an architect and make sure every element on your website is working together for the end result you want. (I discuss this in detail here.)
 
4.  Make every word count. There is a myth that a website has unlimited real estate. However, just like an ad in a magazine or newspaper, you must make every word count. Don’t get sloppy. If an element isn’t helping with your “big picture” strategy, get rid of it.

When you can put the work into something once and get it to work for you over and over again, you’ll find you’ll not only save a lot of time, but you’ll save a whole bunch of money not having to re-build all the time. Like a great sales letter that continues to work year after year, following these principles, it is possible to build a website that will make visitors feel that you are exactly the right fit for them.

*What’s Hot at GKIC This Week—Available ONLY through April 14, 2014* Are you tired of having to play catch-up with technological changes? Do you want more strategies on effective ways you can get your website and other Internet marketing to work today, tomorrow, and for years to come without having to make constant changes and updates? Discover the Essential Truths of Internet Marketing from Dan Kennedy.

You may not realize it, but Dan writes copy for and designs website and Internet marketing strategies for clients all the time. In fact, all but one of Dan’s clients uses the Internet in their business. Find out what really works.

This is the ONLY place Dan reveals these secrets.  Click Here To Learn More Now

Do’s & Don’ts To Make Your Business Hot…And Keep It Hot All Year Round

By: Dave Dee on: April 5th, 2014 2 Comments

Last weekend I was in Dallas, Texas, where I’d been hearing all the exclusive, insider information from industry experts about how to get REAL results in REAL businesses.

Early last Saturday, I too, did a presentation there at SuperConference.  My presentation was called “The Ultimate Marketing Machine – A ‘Soup to Nuts’ List Building And Sales Conversion System Revealed.”  For a very limited time (just three days) I’m making this presentation available to you by clicking here.

It was all about how to put a rock-solid system in place and leverage all kinds of media so you not only get all the leads you want, but have all the pieces in place to convert those leads into buyers, automatically.

If you are like a lot of business owners I meet, you have some procedures in place to attract customers. You may or may not have some follow-up in place. And because often things are cyclical—you work on getting leads, then switch to trying to convert them. Then switch back to focusing on getting leads again. A lot of it is manually done. And because you are missing some of the pieces sometimes things fall through the cracks.

This not only leaves you vulnerable to your competition stealing your business, but it’s stressful waking up remembering the things you forgot to do. Plus it leaves your business running hot and cold.

Let’s face it. That’s no way to live. Stressed out all the time. Worrying about what didn’t get done. Wondering if you’ll have enough customers next month. Wanting more out of life and your business.

So here’s a list of “do’s and don’ts” that will not only reduce your stress level, but will make your business run red hot year round, even when you step away from your business.

Don’t do it half-way. If you have a lead generation system in place, but not a follow-up system, you are spinning your wheels. As Dan Kennedy said in Thursday’s blog, “If you go to all the trouble to get leads and then ignore them, you might as well not have gotten them in the first place.”

Don’t limit your media. Dan Kennedy often talks about the dangers of only using one media. In addition to the dangers, leveraging a variety of media from Facebook ads to email to direct mail will make it near impossible for your prospects to ignore. Plus because the majority of your competitors will only be using one media, you will blow away the competition.

Don’t make appointments and sales dependent on you (or your staff.) You need an automatic system—not a manual one—that consistently, reliably follows up with each and every lead in an efficient, predictable way day-in, -out, whether or not you are there. Sure you can give a list of leads to a sales person and tell them to call to follow-up. But what happens if they didn’t reach the prospect? What if they don’t reach them and they are taking a few days off? You might miss your window of opportunity.

Do it quick. There is no virtue in doing things slow. The sooner you get systems in place, the faster you’ll be able to enjoy more freedom and less stress. Dragging out the process means you’re more likely to forget a critical element. It also ends up prolonging the rewards of better customers and bigger profits.

Do create a reliable list-building system. In Dan’s article, Two Mistakes To Avoid When It Comes To Your Most Valuable Business Asset, he says that the most valuable asset a business has is its customer list. You should continuously be working on building this list. To make it easier, put something automatic in place so it’s working for you around-the-clock.

Do use templates and tools. This goes hand in hand with “Do it quick.” This not only makes it much faster to get things in place, but by using tools and templates, you ensure things will work and are repeatable.

When you get your business running efficiently, effectively and automatically, your business will always be humming along attracting your ideal prospects and immediately converting them into buyers

That means you’ll stop struggling and have more time to enjoy life.

*What’s Hot at GKIC This Week—Available ONLY through April 7, 2014* If you are ready to make your business run red hot—and keep it that way, then I strongly urge you to watch our brand new presentation called The Ultimate Marketing Machine which I just introduced last week at SuperConference.

This ALL NEW presentation shows you how in just 8-weeks you can quickly put the ultimate lead generation and lead conversion systems in place in your business.

We’re even offering a “Done With You” Workshop component for fast movers, that is if those spots aren’t already taken by the time you reply.

To see the entire presentation, click here now.  I’m only making the presentation available until Monday though…so do miss out.

Five Things To Heat Up Your Spring Profits

By: Dave Dee on: March 18th, 2014 2 Comments

Ah spring! The official start is Thursday…and for most GKIC people, spring can’t come soon enough.

While listening to a weather forecast that speculated spring would most likely get an early start in some places even though “winter” storms would continue to linger in others, I couldn’t help but think about the similarity to business forecasts.

Some businesses are off to a great start. Their spring looks to be profitable and right on target with their goals.

Some are still stranded…sitting exactly where they were at that beginning of winter…at a complete standstill.

Some are in a slow transition and will continue to fight off significant set-backs, with some progress being made.

What is your business spring forecast?

If you want to stop struggling and keep your business steadily heating up, there are five things your marketing must do:

1)      Project the  most powerful, persuasive, intriguing, compelling, fascinating message possible. Is your message ordinary or similar to others in your market? Is it plain vanilla? Easily ignored? Just about the facts?

Your message must stand out or it will too easily be ignored and forgotten. If your product or service is widely available and your message reflects it then you are greatly reducing your profits.

Worse yet, if your message is all about offering the lowest price, you will never be in a winning position or build loyal customers.

Spend time on this. Differentiating your business is a key component to success, while not doing so is a big reason for ongoing failures. (For ideas on how to do this, read Darcy Juarez’s post, The Secret Profit-Boosting Tip From The Boring Store.

2)      Convey a clear message to a specific target audience. Are you vague in your messaging? Do you try and make your product or service for just anyone? Or do you have a specific target that you’ve defined in your marketing?

If you are trying to market to everyone, you are weakening your marketing power. Concentrating on a specific population will increase your marketing fire power and will be much more likely to be heard—even if that means excluding a portion of the population.

3)      Reach the people most likely to buy from you. Are you using media that gets in front of your target audience? Or are you using media that everyone else is using or that was pushed in front of you by a salesperson?

Now that you know who you are marketing to, you need to figure out where they are and how to get your message in front of them. Different types of media work best for different types of businesses and different target markets at different types. Invest wisely in the most appropriate media that will deliver your message to your chosen target market.

4)      Be effective and efficient. How do you choose your marketing approach? Do you copy what others in your niche are doing? Do you do what is the easiest for you to implement? Do you use what is the least expensive?

Contrary to what you may think, using a certain form of marketing because it is easier to implement or cheaper to use does not necessarily make it the most effective or efficient. In fact, sometimes cheap advertising actually ends up being more expensive because it produces no results.

Choose your marketing because it is effective and proven to get results with your target market. Try different things to see which reliably bring in the best results. (Find out proven effective and efficient marketing methods with this gift offer which gives you over $600 worth of free money-making information.)

5)      Be measurable. Do you know if your marketing is producing results? Or are you guessing? Or, are you carrying around an opinion about certain marketing tactics that are not verified by fact?

As a small business owner, you don’t have money to waste. If you don’t know if your marketing is giving you a return on your investment, you need to find out—IMMEDIATELY.

And remember, if you choose not to use a certain media because you are guessing it won’t work or think it’s too expensive… you could be missing a big opportunity that could have a major impact on your bottom line.

Keep on the same marketing path and you’re bound to weather many business storms. However, doing these five things won’t just boost profits for the spring…they’ll keep your business hot all year round.

NOTE: Want to know more about how to do this? GKIC members receive Dan Kennedy’s best current ideas, information, strategies and examples along with the best current advice from our elite GKIC team of offline and online leaders every month in our NO B.S. Marketing Letter. This also includes exclusive online resources, tele-seminars, webinars, and audio programs. You can test-drive the complete membership experience for FREE at www.gkic.com/incrediblegift.

Plus you’ll receive $633.91 worth of free money-making information when you take a test drive.

Could This Simple Thing Be Stopping You From Achieving More?

By: Dave Dee on: February 25th, 2014 2 Comments

“Why do you want to succeed?”

That was the question I asked during our recent Magnetic Marketing training.

Throughout the dozens and dozens of answers I received there was one common thread…

You want to have enough money to have the freedom to do whatever you want in life.

So what does having freedom mean to you?  Here are some of the main things you told me.  You want to…

  • Work for yourself and avoid having to work for anyone else ever again.
  • Give back.
  • Work less and “play” more.
  • Spend more time with your family.
  • Help other people live better.
  • Travel more.

All of these are great reasons and, of course, they just scratch the surface.

Identifying the reasons why you want to succeed is a critically important activity.  Because as American entrepreneur, author and motivational speaker the late Jim Rohn often said the only real reason more people don’t succeed is because they don’t have enough reasons why.

But is having a good list all it takes?

I have observed that sometimes people do indeed have a good list of reasons, yet they still struggle to succeed. So why is this?

It certainly can’t be attributed to lack of opportunity. Look around and you’ll see and read about people reaching extraordinary wealth and success with ordinary ideas and every type of profession.

It’s not because there aren’t tools to help.  We have proven resources that will show you how to market, create wealth, and sell better, even step-by-step plans to build a business from scratch and more.

And it’s not because there is no one to show the way. Coaches, mentors and mastermind groups are readily available to help with that.

So what’s the answer to this riddle? Before I tell you, there are a couple of things you need to have in place.

First of all, you must define exactly what success is to you. Because if you don’t know what success looks like then how can you expect to hit it?

So take out your notebook or get in front of your computer and begin to write a detailed picture of what success looks like to you.

And I’m not just talking about how much you’ll earn. Get detailed about how many hours you want to work each day and how many days you want to work each year.

Then go into detail describing what exactly success looks like to you.

For example, if giving back is part of your vision, how do you envision your role?  What organizations will you donate your time and money to?  How many hours a week and how much money?  And so on.

If you want to travel more, how many days a year will you travel? Will you work while traveling or will you step away from your business with no communication for days at a time? Will you stay in five diamond resorts or is camping more your style?

You must define exactly what these things look like so that you know what you need to do to get there.

Second you must reach peak personal productivity. To do this you must define what peak personal productivity looks like and have enough reasons why achieving it is important to you.

Dan Kennedy defines productivity as “the deliberate, strategic investment of your time, talent, intelligence, energy, resources, and opportunities in a manner calculated to move you measurably closer to meaningful goals.”

Once you have those in place, you are ready for the real trick and that is to link “your reasons why” to your goals.  

In his book, No B.S. Time Management for Entrepreneurs, Dan points out that to achieve your goals, you have to maximize your productivity. And to do this “You have to fight to link everything you do (and choose not to do) to your goals.”

In other words, you must measure everything you do against your goals.

Is the time you are spending doing something (or not doing something) moving you closer to your goals or further away?

For example, if you choose to check email, Facebook, and phone messages multiple times throughout the day, will that move you closer to your goal or could it be that the multiple distractions are making you less productive and keeping you from reaching your goals?

Linking “your reasons why” to your goals will give you clarity, help you make better decisions and accelerate your progress.

For instance, a GKIC member mentioned her decision to say “no” to certain types of projects with clients that were requiring an enormous amount of attention yet paid her much smaller fees than other projects. Realizing this wasn’t moving her closer to her goals, she decided to focus on getting more of the projects that would pay her a higher fee.

By clearly defining your reasons why and your goals and linking everything you do to them, you will have a very simple formula for determining if you are; a) being productive and b) consistently moving closer to your goals.

NOTE:  Internet marketing legend, Frank Kern, has just released his latest book “Convert: The Simple Little Formula That Sold $50 Million Dollars Worth of Products And Services Online” In it he reveals how to create internet campaigns that sell, regardless of your industry.  In Franks book you’ll discover…

  • All you have to do is basically “show up” and you can dominate your marketplace in a matter of days using this one simple method. (See page 3)
  • How billion dollar CEOs, politicians, and even cult leaders control people’s opinions without ever even meeting them. Major discovery on page 27
  • Go behind the scenes of a six-figure promo beginning on page 65
  • Discover the single biggest factor in increasing the money in your pocket …even if your sales stay the same. (Page 7)
  • The fastest way to make someone want what you’re selling. (Whatever you do, DON’T talk about your product!) Page 50
  • How to charge MORE than your competitors …The secret is this two-step formula that works even if you’re an “unknown nobody”. (Page 9)

For a limited time Frank’ll send you his book for just $5.60 shipping and handling.  If you’re interested just click here now and he’ll ship this out to you pronto.  For those of you who know who Frank is, you’re probably already taking advantage of this.  For those of you who don’t know who Frank Kern is, you owe it to yourself and your business to get acquainted with him asap.  To learn more just click here now.

Magnetic Marketing Event Bonus Videos

By: Dave Dee on: February 19th, 2014 118 Comments

Congratulations on registering for Dan Kennedy’s Upcoming FREE event where he’ll reveal How To Create A Flood of New Customers, Create A Cash Flow Surge AND Magnetically Attract Prospects Who Want To Buy From You

In case you got here by accident and aren’t registered simply go to www.gkic.com/mmevent now for all the details.

To get you going I’ve created a few videos that’ll help you prepare and get the most out of this one-time only FREE event.  Go ahead and watch them below (new ones will appear every few days) and leave your comments below.

VIDEO #1 “Why Do You REALLY Want More Customers, Clients and Patients”

 

VIDEO #2 “How I Went From Dead Broke To Successful Entrepreneur”

VIDEO #3 “How To Find Your Ideal Customer Part One…Create Them”

BRAND NEW VIDEO “How To Find Your Ideal Customer Part Two…Get In Their Head”

Tomorrow we’ll reveal exactly what’ll be covered in the Magnetic Marketing Event!

In case you got here by accident and aren’t registered simply go to www.gkic.com/mmevent for all the details

Is This Media Really Dead?

By: Dan Kennedy on: February 15th, 2014 9 Comments

“The reports of my death have been greatly exaggerated.”—Mark Twain

There’s a lot of B.S. out there about newsletters. The declaration by several bloggers that “Newsletters are Dead,” is not only a huge misguidance, but an expensive piece of advice to follow.

Considering that 50%-70% of my private clients have grown out of my newsletter base—deciding to follow this advice and give up my print newsletter would cost me a substantial fortune.

Tell this to the many GKIC members who currently use newsletters to attract their ideal customers, clients and patients and you’ll find many of them will tell you that their newsletter readers are WAY more likely to hire them than someone who reads their blog or engages with them on social media.

You’re also likely to hear that newsletter subscribers are much more loyal and way, way, way less fickle than online only audiences.

Shaun Buck whose company mails more than 1.5 million newsletters for diverse businesses annually has a 98% retention rate and has grown his business by 4000%. He has used newsletters to extend the life of active customers and boost retention rates in a big way.

Let’s not forget the list you build with a print newsletter or the fact that print newsletters have a much longer shelf life. It’s not uncommon for me to hear from someone months after I send a newsletter who is just getting around to reading it. When is the last time you heard from someone about an email or blog post that was from months or even weeks before?

Sadly, many read these articles—usually written by bloggers with a good following and certain amount of authority—and justify not doing a print newsletter based on these bloggers’ advice and claims that print newsletters are a waste of time.

Entrepreneurs may further justify not doing a newsletter because “no one” in their industry is doing one.

I’ve long preached that if everyone in your industry is doing the same thing, you should realize there is opportunity there to stand out and capitalize by doing something different. Renegade Millionaires get rich by looking at what everyone else is doing and then doing the opposite. Based on feedback from clients and members, I wouldn’t be surprised if very few, if any of your competitors are using print newsletters for self-promotion, which puts you at an advantage.

Let this be a further cue. An idea certainly worth testing for yourself. And when I say testing, you can’t do this for a month or two and give up saying it isn’t working. You must give a real go of it.

The premise given as to why “newsletters are dead” is usually that newsletters are outdated, boring and have no personality. That blogs allow readers to read previous archives while newsletters don’t. That you should instead concentrate your efforts elsewhere.

I know that newsletters are not something people want to do—even writers are often pained about doing them.  But newsletters offer a great deal to your business…

A good newsletter increases retention because a newsletter builds relationships, especially when you are careful to build in personality.

An ad or postcard promotes your business, but instantly raises your reader’s guard because he knows you are trying to sell him something. Include useful tips, hints and ideas that also demonstrate your knowledge in your newsletter and it acts as self-promotion without putting your readers guard up.

You can also use your newsletter to tastefully name-drop when you associate with a celebrity or influential person—especially if they are a client of yours and one that your readers look up to. This will not only raise your credibility, but will also recognizing and promote your customers, which can lead to referrals.

Archived newsletters can be arranged into a book or collection, providing a useful resource for customers and a further source of income for you.

Will Rogers said, “All I know is just what I read in the papers, and that’s an alibi for my ignorance.” Now that you have the other side of the story, what’s your alibi for not doing a newsletter?

If you aren’t sending out a monthly newsletter for your business, you are leaving a pile of cash on the table and missing out on a way to build a strong community of members (not just “customers,”) and create a loyal long-term “top of mind” bond of trust with your readers.

*What’s Hot at GKIC This Week—Available ONLY through February 17, 2014* The bloggers got one thing right. Newsletters that are boring with no personality are a non-fatal form of death. Cause if it’s not interesting, informational and entertaining, then your clients aren’t going to read it. And if they don’t read it, nothing is going to happen.

In Newsletter Blueprint you’ll get the proven formula (based on reviewing over 1113 newsletters, countless books, and publishing over a dozen newsletters) for creating super-effective newsletters from scratch (or improving an existing one) that ensure your newsletter gets opened and read and has a long shelf-life.

Plus when you purchase your copy by midnight, Monday February 17, 2014, you’ll also receive a free call with Newsletter pro and author, Shaun Buck, who wrote, “Newsletter Marketing Insider Secrets To Using Newsletters to Increase Profits, Get More Customers and Keep Customers Longer Than You Ever Thought Possible.”  Shaun will share tips and secrets on how he has grown his business 4000% with newsletters in the past 2 years and answer any questions you have.  Click here or go to www.gkic.com/newsletterbp now to get started.

5 Underdog Moves You Can Make to Blowout Your Competition

By: Dave Dee on: February 4th, 2014 1 Comment

While many people thought last Sunday’s Seattle Seahawks-dominated Super Bowl game was a disappointment and a bore; there was something great about the game that you can’t ignore…

The underdog won and won big.

In fact, according to point spread history from VegasInsider.com, their victory was “the most lopsided win ever for a Super Bowl underdog.”

I think the reason many people root for the underdog is because they can relate to feeling like an underdog. And when an underdog becomes champion, it gives them hope that underdogs can still come out on top.

Because let’s not dance around the subject…

In your own world, there are businesses selling the same products or services you are. In fact, depending on your business, there might even be hundreds or thousands trying to sell the exact thing you do.

Some have more experience than you.

Some have better people with more talent on their team than you.

Some have more fans, followers, customers, clients, or patients than you.

Some have more or better connections than you.

Some have more money to spend on marketing and opportunities than you.

Generally, in one way or another, you are the underdog (or at least feel like the underdog) at times. So how can you possibly compete with businesses like this?

Use direct-response marketing. The Seahawks were able to counter Denver’s explosive wide receivers and tight ends by using a smaller, quicker defense.

You can counter big box stores with huge marketing budgets with a smaller marketing budget simply by strategically using direct response marketing.

If you’re not sure where to start or want to get your direct response marketing campaigns locked in for a big win, then I recommend you come to one of our FREE Fast Implementation Bootcamps.

Do things differently than what others do in your industry. The Seahawks Head Coach Pete Carroll didn’t just do what other football coaches were doing. He did things a bit differently. For instance, most football coaches run their teams more like the military, expecting players to conform. Carroll is looser and encourages individuality.

In your business, if you are simply studying what everyone in your industry is doing and copying them, there is a good chance you’re copying what isn’t working.

Copying H.R. Block Won’t Give You A “Marketing Dollar Refund”… But I’ll Show You How To Get Money Back In Spades

By: Dan Kennedy on: January 28th, 2014 2 Comments

By now you’ve heard a lot of “buzz” about me doing the brand new version of Magnetic Marketing Live and Free Tomorrow.  If you’ve haven’t heard, then just go to www.gkic.com/mmevent now.  In it you’ll discover the system of exactly how you can attract customers, clients and patients to your business in droves.

Today though I’m going to reveal how to beat out your competitors—even big box competitors who have far more money to spend on advertising than you.

It’s NOT by copying what other businesses are doing, especially the big brands. That is the path that most small businesses mistakenly take.

An example why you don’t want to do this…

Maybe you’ve seen the ads, “Get your billion back America” …

The H.R. Block ad campaign is everywhere. Even on your money.

H.R. Block worked with an advertising agency to put stickers with ads on them directly onto a number of dollar bills.

The stickers say, “Americans who did their own taxes last year left a billion dollars behind. Get your billion back, America.” The ad included a toll-free number, their website and a very tiny disclaimer that says “not everyone gets a tax refund”.

While they’ve since stopped running this campaign because federal law prohibits it, there are a number of reasons, beyond the legal factor, as to why this is a bad marketing campaign to copy, (although I’m sure many still think it to be clever.)

Here are a few reasons why…

1)      There is no assurance that the money with the ad stickers was getting into the hands of their target audience. Since the money was showing up in people’s change, there’s a good chance someone who doesn’t even file taxes could get one of those dollar bills—such as a kid who doesn’t work or someone traveling in the U.S. from a foreign country.

2)      There was no trackable URL or trackable toll-free number, so there is no way to measure results to see whether or not the campaign was working. In fact, the link drives prospects to the home page of their website instead of to a landing page. A home page typically has multiple things for the reader to do whereas a landing page is focused on a single call to action.

3)      If someone received a dollar bill, how would H.R. Block know who this prospect was or how to follow up with them? There are big, leaky holes in your bucket if you are sending out advertising with absolutely no sure way of being able to get your message in front of this audience again.

Of course, these are but a few of the reasons you should market and advertise your business differently.

Not only will you have much more success, but you can confound the competition and level the playing field even with a big, well-funded brand such as H.R. Block.

Chauncey Hutter Jr. actually had one of his little, independent tax prep offices drive a competing H.R. Block office out of business because—while H.R. Block relies of ordinary advertising—Chauncey ignores it altogether in favor of direct-response advertising and direct-marketing.

If you want to give yourself an unfair advantage, you need a reliable, profitable marketing SYSTEM that provides you with all the business you want, without anxiety, stress and spending a fortune. This can’t happen instantly.

You do need to invest some time and effort in studying direct response advertising and direct marketing. (Watch my FREE Livecast on the secrets of Magnetic Marketing on 1/29/2014 for sure fire strategies and a head start.) Once you have listened and it has sunk in a bit, I recommend you choose the first strategy and tools combination you like from the ones I present (there is something to fit EVERY kind of business) and tweak it to fit your specific business and target audience. Get it up and running and implemented.

Then choose a couple more strategies to implement. Continue mastering the knowledge and skills and opportunities from direct response marketing. Do this and you can look forward to a competitive edge growing bigger and bigger, your superiority over other business owners becoming increasingly evident.

Remember, any idiot can say “yes” to the ad salesman and stick an ad someplace, and often every idiot does. All your competitors know how to buy advertising in most or all of the same places you do. What your competitors won’t do is learn to use direct-response advertising and direct marketing.

Not only will you stop wasting advertising dollars on advertising that doesn’t work, but you can completely whip your competitors, even the big box stores, and quickly surpass national industry averages for sales dollars.

NOTE: If you want the FASTEST way to find out my latest discoveries about direct response marketing…and put an end FOREVER to the pain of pounding the pavement, making cold calls and running useless ads, then you don’t want to miss my FREE Live Training that puts YOU in control.

TOMORROW, January 29, 2014, join me as I reveal my sure fire strategies to magnetically and systematically attract your ideal clients to come directly to you.

This will NOT be replayed. Save Your Spot Now: www.gkic.com/mmevent

3 things that can help you get everything you want in life

By: Darcy Juarez on: January 21st, 2014 4 Comments

“Those few days in Texas, changed my life.”

That’s what John Mulry wrote to me in an email a few months ago.

He started his email, “You’ve had a massive influence on my personal development. It was this time last year I made the decision to fly half way around the world from Ireland to attend the GKIC Fast Implementation Bootcamp.

He’d written to thank Dave Dee and me and to let us know he’d also completed a book.

His book details his transformative journey from feeling lost and alone with no direction to the success he’s found today.  In it, he shares what he believes is the key to getting everything you want in life.

After receiving messages like this over the past couple of years here at GKIC, I’ve identified some common denominators for these life transformations.

Some of the same reasons John succeeded are the very things that can make you more successful this year…

1)      Pick One. Often there are so many different things you want to do. And you’re trying to do them all. I’ve seen people try to add info-marketing, write a book, improve their copywriting, and do a big launch…all at the same time.

Decide on one thing that will impact your business the most and commit to completing it. For example, maybe adding coaching will give you the biggest benefit. For the time being, just focus on getting your coaching program up and running and say “no” to other big ideas for now.

Side note: This doesn’t mean you should abandon things like marketing your business or keep up with the things already working in your business. Nor does it mean you can’t or shouldn’t come back to those other items on your “to do list.” It just means you should focus on completing one big business idea at a time instead of trying to do multiple projects.

2)      Remove yourself from your everyday environment. Sometimes you get caught in the hamster wheel… so caught up in the day to day and too close to things that you can’t see what would truly make your business better. Not to mention it’s difficult to make huge improvements when you are surrounded by constant distractions.

Think of it this way, have you ever been at home wanting to relax but things that need to be done keep “calling your name?” Like the laundry, bills that need to be paid, the dishes in the sink, etc. You almost have to leave the house to avoid the distractions.

It’s the same with your business.

Getting away from your business allows you to think. It allows you to see your business concentrate on figuring out how to do things better without constant interruptions and diversions cluttering your mind.

Schedule time away from your business to contemplate new ideas, think and work ON your business instead of IN your business.

3)      Don’t go it alone. Sometimes you need someone outside your business to help you connect the dots.

For example, say you know you need a marketing funnel in place, but you’re not quite sure how to go about it. Because you’re unsure, you do nothing.

By receiving feedback from other successful entrepreneurs, a mentor or a coach, you can fill in any missing pieces and get tips based on successful outcomes. This not only makes it easier, but you’ll feel much more confident about your decisions too. And when you feel confident, you’ll more likely to put your plan into action.

Decide that this is YOUR year. Ditch the distractions, focus on one big idea at a time, and get feedback from people you trust to help you move forward with new ideas.

Do you have examples where one or more of these ideas helped you make a breakthrough in your business?  Share your story in our comment section.

NOTE: If you want the perfect place to get away from all your distractions so you can focus completely on your business, get coaching and feedback all in one place…then join us for our next FAST Implementation Bootcamp.

Not only is it FREE for GKIC members to attend, but it’s the most powerful atmosphere for getting LOTS done to grow your business and reach your goals. (Not a member? You can attend for $497 or become a member here.)

Come submerge yourself in working on your business on February 6-7, 2014. Hurry! Only a few spots remain.