Small Business Marketing Tips

Still The Best “Big Darn Secret” I Use To Make Serious Money

By: Dan Kennedy on: July 23rd, 2016 11 Comments

Words matter. One of the things many people wonder about is what I do that can possibly justify fees of $18,800 to (more commonly) $100,000 to write an ad, sales letter campaign, video script, TV call to action, etc. The answer is simply that “words matter” and I’ve gotten good at picking and combining words that sell. I have a little, internal alarm bell that goes off when I hear or see “turn off words”[…]

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Six Ways To Grow Your Business FAST

By: Dave Dee on: July 5th, 2016 5 Comments

Today, I’d like to give you 6 ways to help you meet your business goals and help you grow your business fast. Get focused on your target market. A lot of businesses waste a ton of money on advertising because they haven’t spent enough time choosing the right market for their product and services. Get clear about who your audience is. Once you do this, you’ll cut your waste to zero and start getting maximum[…]

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Three Uncomfortable Truths About Why Most Businesses NEVER Crack Through To Top Income

By: Dan Kennedy on: May 21st, 2016 11 Comments

It doesn’t much matter where you are in your business at the moment. You can be a well-established pro who knows his income ought to be higher. Or you can be a beginner coming out of the gate and trying to make your way…as long as you have your thinking straight and are serious about your business, you can hit the 7-figure income mark. However, there are three “uncomfortable truths” about why most small business[…]

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Three Secrets About Wealth I Wish I’d Discovered Decades Sooner

By: Dan Kennedy on: May 14th, 2016 11 Comments

Truth is…there are many more I wish I’d known sooner than the three secrets I discuss here. But in the limited space I have, there is no way to summarize them all. I do my best to start using secrets as soon as I discover them, and to pass them along through my speaking and writing. I deal with these and other powerful discoveries in detail and in depth in places like my Wealth Attraction.[…]

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Five Things To Heat Up Your Spring Profits

By: Dave Dee on: April 14th, 2016 4 Comments

Ah spring! For most GKIC people, spring can never come soon enough. While listening to a recent weather forecast they mentioned spring was off to a warm start in some places even though “winter” storms continued to linger in others, I couldn’t help but think about the similarity to business forecasts. Some businesses are off to a great start. Their spring looks to be profitable and right on target with their goals. Some are still[…]

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The 10 Commandments for Writing Effective Headlines

By: Dan Kennedy on: March 26th, 2016 10 Comments

The headline is the single most important element for any kind of advertising you might do. This includes but is not limited to newspaper ads or flyers, magazine ads, sales or lead generation letters, postcards, online messages, web content and banner ads. The headline is the ad for your ad. It forces your prospect to read the rest of what you have to say. No matter how good your body copy may be, if your[…]

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Five Business Habits You Should Drop Today

By: Dave Dee on: January 19th, 2016 8 Comments

If you are spending hours working on your business and not getting the results you want, you may have a “business habit” or two that needs dropped. Here are five habits to ditch that will help you grow your business and profits—not to mention reduce the amount of time you spend on your business. 1. Churning and burning.  Yes, you want to attract new customers, clients, and patients, but if you are only focused on[…]

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When Should You Go Long?

By: Dan Kennedy on: January 16th, 2016 12 Comments

Over the years many of my clients have asked me about long copy. They wonder if it makes sense, will it increase readership and will it boost their response rates. They’re thinking about testing a long-copy format across various media channels (direct mail, website, an email campaign) to market their products or services – but they have reservations. They understand and appreciate the importance of brevity, of being able to grab attention immediately and getting[…]

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Do’s & Don’ts To Make Your Business Hot…And Keep It Hot All Year Round

By: Dave Dee on: January 12th, 2016 6 Comments

If you are like a lot of business owners I meet, you have some procedures in place to attract customers. You may or may not have some follow-up in place. And because often things are cyclical—you work on getting leads, then switch to trying to convert them. Then switch back to focusing on getting leads again. A lot of it is manually done. And because you are missing some of the pieces sometimes things fall[…]

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Nurturing Your Herd from Offline to Online

By: Dan Kennedy on: January 9th, 2016 6 Comments

If you have a list of names with mailing addresses, it makes sense to move these names online. Why? Contacting them online with email messages costs practically nothing, especially compared to the cost of a regular postal mailing. There is a huge economic advantage to staying in touch regularly with emails. However, don’t entirely abandon or discard your regular snail mail list. Hold on to it for special occasions. There are times when it’s smarter[…]

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