Small Business Marketing Tips

I submit, that for any entrepreneur, New Client Acquisition Marketing is absolutely essential. The very survival of your business is dependent upon replacing lost customers! If you have any doubt, consider the following realities:
What you don’t lose, competitors will steal!
Demographers, scientists who study population characteristics, warn that depending on where you’re located, up to 35% [...]

In the last post I told you about my fondest childhood memories of Thanksgiving and the marketing lessons to be learned.
Okay, enough of the thanksgiving warm ‘n fuzzy stuff. Let’s stick our noses deep into harsh reality.
Think back to when Hurricane Wilma threatened the Keys, Key West residents interviewed said they were ignoring the city’s [...]

In this post I want to wrap up our discussion on what to do when tragedy strikes. How you should protect yourself and also how you can profit from it without the need to feel guilty.
As a very pragmatic suggestion: do whatever good you can and choose to do regarding a tragedy. Do it of [...]

Yesterday, Bill Glazer discussed the idea of Less Is More… So let’s continue with that concept. But first let me ask you this important question.
Do you know what a customer is worth to your business?
During a session with some of my top clients we had one of the participants, an astute businesswoman, discussing one of [...]