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Small Business Success Tips

10 Keys to Shifting Your Sales Mindset – Aikido and Unlock The Game

by Ari Galper01.19.2010
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Last year, I started taking my two sons Toby and Nathan to Aikido classes.
Aikido is a Japanese martial art based on diverting an attacker’s energy to resolve conflict.
I’ve just picked up Aikido again, bringing my kids along, after taking a break from it for a year or so.
As I’ve begun to re-acquaint myself with the [...]

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Checklist for Becoming an Innovative Small Business Marketer

by Dan Kennedy01.05.2010
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When clients retain me as a marketing consultant they’re actually paying for two basic things, experience and innovation. Experience can be gained in only two ways, through your own situations or by reading and hearing about other situations. Innovation though is a method of thinking.
The first thinking that I do when facing most small [...]

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Why are These Companies Excellent?

by Dan Kennedy12.28.2009
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I want to talk just a little about the few truly excellent American companies I carefully observe and respect and why they’re so successful.
First, let’s talk a little about the lack of excellence and one great place to find that is the hospitality industry.
The hotel and motel industry is, in my opinion, the most [...]

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What Is The True Value Of Your Business?

by Dan Kennedy12.22.2009
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Consider not only your immediate short term needs but also your long term hopes and in that process very carefully consider the value of the customer or the client. Every business, every product line, every service organization even if it is distanced from the ultimate consumer by a distribution chain you’re still dependent on an [...]

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Master One Thing and Make It Your Own

by Dan Kennedy12.10.2009
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In the 1900’s, America was so crazy for harness racing that over 1,000 tracks dotted the country, and THE sports celebrity of the time was a racehorse, not a person.
His name was Dan Patch.
In 1901, Dan’s rookie year of racing in the big league – the Grand Circuit – he won every race in which [...]

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Just Move the Couch Stupid

by Dan Kennedy10.30.2009
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A lot of businesspeople have a tidal wave of money banging against their door, but they’re busy shoving a couch across the door as a barrier to their success in small business.
Here’s a gem of a small business success tip…
What is “the couch”?
Oh, it could be the idea “But My Business Is Different” or, from [...]

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Entitlement vs. Initiative

by Dan Kennedy10.05.2009
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I have a particular philosophy about entitlement vs. initiative.
This has always kept me oriented toward self-help; towards resourcefulness; towards responsibility, thus providing me with an exceptional level of control. (Imperfect, but exceptional.)
I was in an Italian neighborhood recently. An old Cleveland neighborhood originally populated by Italian immigrants, still populated by a lot of first generation [...]

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Who Pays $600 for Jeans? Evidence of Mass Affluence

by Dan Kennedy10.02.2009
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Historically, free standing inserts in daily newspapers tended to advertise discount tax preparation services, furniture sales, K-Mart, Wal-Mart, Payless Shoes, a chiropractor’s office, an auto repair shop.
Recently, in a daily newspaper, I found a slick, full-color, 4-page insert for a ‘private lakefront community’ with a Jack Nicklaus golf course, homesites starting at $200,000.00, boat slips [...]

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The Renegade Millionaires’ Simple Litmus Test 

by Dan Kennedy09.30.2009
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The job site CareerBuilder.com reports that 1 in 5 employees admits to giving bogus reasons for coming to work late. Some of the best are:

I dreamed I was fired,so I slept in. When I woke up I realized I was dreaming so I hurried in.
I went all the way to the office before realizing I [...]

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The Top Secret to Success They Don’t Want You To Know

by Dan Kennedy09.29.2009
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There is a tendency amongst authors writing about “success” as well as entrepreneurs, small business owners and CEO’s telling their success stories to be warm ‘n fuzzy and present classically popular ideas palatable to the largest number of people. To say that nice guys win. That having a positive attitude and drawing little smiley faces [...]

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