Archive for the ‘Small Business Success Tips’ Category


You Will NEVER Be Successful Without These In Your Business

By: Dan Kennedy on: November 20th, 2014 1 Comment

If you’ve been in the GKIC world for any length of time, you’ve probably noted that I think it is an idiotic mistake to “wing it.”

For instance, recently I discussed why winging it won’t cut it during a sales presentation and why you absolutely must have a sales script if you want to succeed at sales.

But there’s an even bigger place that business owners and entrepreneurs “wing it.”

And it’s much more dangerous than winging a sales presentation.

In fact, it’s a big reason why so many businesses fail.

How do they wing it? They lack systems in their business.

“System” is one of my favorite words.

It is the opposite of chaos or happenstance. It means predictable, reliable results.

I’ve invested time in developing systems that get predictable, reliable results for my business for good reason.

For example, I’ve developed a system for selling my consulting services that never fails. A system for getting my newsletter written that never fails. A system for being personally productive that never fails. A system for selling from the platform that never fails. I’ve borrowed a system for launching a new product that never fails. And so on.

How many systems do you have?

Having and adhering to a system keeps you from missing something and allows you to do it faster than you could without the system.

We have many GKIC members who have experienced tremendous growth in 90 days (or less) after attending one of our live events such as the  Fast-Start Implementation Bootcamp. That’s because they take our proven systems, copy them into their business, and watch their business explode.

They’ve eliminated the trial and error that is not only causing them to miss something, but continually eats into their productivity and time.

Having a system for what you do gives you confidence.

Too many business owners lie awake at night wondering…

“Where will my next customer come from?”

“Will I still be in business a year or two from now?”

“How long can I keep up this hectic pace?”

“How will the economy affect me?”

And on and on.

But having a system in place quiets those concerns.

For example, putting a system in place that reliably and predictably attracts your ideal customers, clients, or patients means you never have to worry about where your next customer will come from.

If you have another system to sell to those customers, then you can reliably predict your income each month too.

Systems save you time. By using proven systems over and over again you can get more done in less time.

Systems allow you to scale and expand your business. For example, McDonald’s used systems to grow their business to the biggest restaurant chain in the world.

If you want less worry and stress…if you want more predictable results and income… if you want reliable income, then you must use systems in your business.

Right now you can get a system for creating and launching your own product with no list, and no product yet created.  If this seems too good to be true…it’s not…period.  Check out this video now in order to see what I’m talking about and pay particular attention to the strategy called the “seed launch.”   It’s been a game-changer for many, and it could be for you too, if you watch this video.  NOTE!!!  THIS WILL ONLY BE AVAILABLE UNTIL FRIDAY AT MIDNIGHT SO DON’T DELAY!  Click here now to get access to Jeff Walker’s Product Launch Formula before it disappears at Midnight on Friday.   

Four steps to discover if you should be paid for something you are giving away FREE

By: Dave Dee on: October 17th, 2014 2 Comments

 “Chances are you are giving away a potential information product for free when people would gladly give you money for it.” –Dan Kennedy

Recently, I came across a rant by a well-respected, knowledgeable, and experienced professional marketer.

He was upset because people kept asking (and expecting) him to answer questions for free. When he suggested they purchase his book which contained the answers they were asking, some were offended.

He made the point that we pay for dental work, dry-cleaning, car repairs and so on, so why should his advice be any different?

He has a point.

If you go to the dentist because your gums are sore, you don’t expect the dentist to diagnose your problem for free.

If your automobile is making a funny sound, you don’t expect your mechanic to fix it for free.

If you want to remodel your kitchen, but don’t know how to do it, you don’t buy the materials and expect a contractor to come in and show you how to do it for free.

If your goal is to earn a college degree, you don’t expect to be given free tuition to gain that knowledge.

His rant was met with overwhelming support. People responded by commenting that those who want the answers for free… aren’t serious about their business … feel entitlement… and are demonstrating “employee behavior” where employees expect to be spoon-fed.  Plus on top of all that, they don’t value the information because they paid nothing for it.

There were dozens of comments. The list of people in support of paying for information that contained knowledgeable answers was long and resolute. One person made the point, “Nobody works for free.” Even when voluntary, there is usually the expectation that there will be some sort of remuneration on the back end.

So the question I have for you today is: Are you giving away answers—information—when people would (and should) gladly pay you for it?

Here are four steps to find out.

Step One: Do some easy research. Start by thinking about what people ask you or what advice you continually repeat. If you aren’t asked these questions, but suspect you have a good idea, then ask people to help identify their frustrations to see if you might have a solution for them. Below are three categories to get you started:

  • Solutions to daily frustrations in your market. Do you hear people in your field complain about things that drive them crazy for which you have an answer?

For example, do they have employee problems, a lack of customers, problems satisfying customers’ orders, problems finding good suppliers, companies luring their customers with low prices or false information? If you find yourself answering any of these questions then you may have information people want and will pay you for it.

  • Solutions to frustrations for hobbyists. People who are passionate about a hobby…golfing, cooking, knitting, gardening, traveling, playing an instrument, etc.…want ways to do these things better. They take pride in improving or want ways to enjoy their hobby more.

For example, a surefire way to stop slicing the ball when playing golf or an easy way to get rid of pests in your vegetable garden or seven sweaters you can knit in a day. Can you see how all of these would rid a hobbyist of a frustration therefore making the hobby more enjoyable?

  • Advice you repeat again and again and again. Do you have advice that you continually repeat? Such as parenting advice or how all six of your kids got through college without any debt?

If there is something you repeat to friends, family, or at functions and parties, it might be something people would pay to receive.

Step two: Investigate the market. Once you have an idea, find out more about the market. How large is it? How many potential customers do you have regionally or in each state? Are there multiple publications already being sold in that market? Are there specialties or sub-niches in this market? By investigating the market you may find there isn’t as much demand as you thought or vice-versa!

Step three: Look at history. Take a look at who else has tried to sell something to this market. Were they successful? Have other information marketers offered products to this market in the past two or three years? Are they still in business?

What about vendors that are not marketing information products but that promote themselves within this market? This is not only valuable to see what has been successful (or if it’s been successful) but can also help you identify potential partnerships.

Step four: Research competitors. Spend time researching potential competitors. Look at their websites. Read magazines that talk about them. Look for trends, economic factors, new ideas, technology or information that might impact or affect your target market.

The chances are good that you are giving away information free—right now—when you could be making money from it.

Isn’t it time you started being compensated for your knowledge and efforts?

If you want to know if you have a marketable information product, use these steps to find out before creating your information product. It will save you loads of time and money and help you discover whether or not you have a product people want. Plus you’ll find out what has worked and what hasn’t so you can avoid repeating the mistakes others have made.

**NOTE** Having and actual marketing plan that you KNOW works removes all stress, puts money in your bank account and most importantly frees you up to actually work on what really makes you money, or better yet, frees you up to do something other than work!

Dave Dee is doing a free training you can watch right now that answers the question…How do I get more customers, clients and patients?  What does marketing look like for a small business?  How do I get my business started?

To join this free webinar simply click here now and reserve your spot and start enjoying the freedom, peace-of-mind, and PROFITS that a real marketing plan gives you, virtually immediately.

The Best Business Advice From Our Marketer Of The Year Finalists And Winners…

By: Dave Dee on: July 12th, 2014 1 Comment

Each year we hold a special competition that represents some of the best examples of how our members our using GKIC-style marketing to get results.

In case you aren’t familiar with our Marketer of the Year competition, the award celebrates the marketing achievements of small business owners and entrepreneurs who have used GKIC-style marketing to grow their business and achieve extraordinary financial increases in their bottom line.

The winner receives thousands of dollars in cash prizes plus an all-expenses paid weekend where they get specific advice about their business from Dan Kennedy himself.

It’s always exciting to see all the different ways GKIC marketing is applied in these competitions. From professional services like doctors and dentists to brick and mortar businesses to coaches and consultants to info-marketers.

But, although the types of businesses vary, there are some universal principles that seem to crop up year after year.

Here’s some advice from past Marketer of the Year (MOY) finalists and winners:

Start with a plan. MOY Finalist Mark Mehling says he used to be a “hunter” with no plan. He says he spent most of his time doing “random acts of marketing” which caused him to waste a lot of energy and money trying to figure out what to do and how to market.

Not only was Mark able to double what he was charging clients and increase his income significantly, but he was able to trade in time-consuming “nickel and diming” problem clients for high-end, affluent prospects who understood what Mark was doing and wanted to be a part of it.

He says when he first started with GKIC, it took him some time to “get it.” But when the light bulb really went on was when he went to Fast Implementation Boot Camp.  Mark says Boot Camp gives you a plan that makes it easy to implement without having to figure that plan out for yourself.

Focus on a niche. MOY Finalist Dr. Donna Galante’s orthodontic practice was in big trouble when after steady growth from 1997 to 2007, her business suddenly tanked, losing 30% of her revenue in 12 months’ time.

She began thinking about how she could niche her practice and zeroed in on Invisalign, a proprietary orthodontic treatment which uses clear, removable teeth aligners as an alternative to traditional braces. She began implementing GKIC-style marketing like crazy and went from being one of the lowest Invisalign producers to one of the top 1% producers nationwide in 18 months.

She says that her most successful marketing strategy has been to completely revamp her customers’ experience with things such as a customized newsletter and writing a book that she distributes in offices and places visited frequently by mom’s and people who would want straight teeth.

Pick one good idea and just do it. MOY Winner Rick Schaeffer started a new medical practice and was able to grow it from zero to $1.1 million dollars per month in only 11 months’ time. He says the key to his success was massive action and commitment.

His best advice?  He says, “Pick one good idea, just one, and implement it right now. Then commit to it and keep doing it and don’t ever stop. Once you have one marketing strategy implemented, choose another and commit fully to it.

Don’t reinvent the wheel: Swipe & Deploy. MOY Winner Walter Bergeron showcased results of $1,120,197 in additional lifetime client sales within just 90 days of implementing GKIC-style marketing.

Walter attributes his success to a leap of faith he took in that what he was being taught by GKIC actually works. He says once he simply followed the instructions and swiped and deployed the marketing ideas provided by GKIC he transformed his business and experienced life-changing results very quickly.

Of course every year the biggest theme of all is Implement, Implement, Implement.

If you’d like to experience bigger success FASTER, then take the advice from our MOY winners and finalists and maybe next year I’ll see YOU in the winner’s circle.

**What’s Hot at GKIC This Week Through July 14, 2014** No matter where you want to go you need to start somewhere.  All of the people above started out here, getting our $633.91 of FREE money-making marketing information.  Click here now to see if it’s right for you.

 

Are You Using This Free Potent Persuasion Technique

By: Dave Dee on: July 1st, 2014 4 Comments

Ahhh. Summer. Traveling. Baseball. Outdoor concerts and events…

As I was exploring my options for this Friday’s Fourth of July festivities, I became even more keenly aware of what a potent persuasion technique the use of social proof is.

As you know, many people turn to the web, and/or their smartphones to explore their choices when traveling, dining out, making plans to go out or just about anything they plan to spend time and money on.

This is good news for small business owners.

It allows you more opportunities to sell your products, services and events—even extend your reach further around the world should you choose to.

However, this also gives a stronger voice to the consumer. It used to be that whether you were happy with your service, or wanted to make a complaint, you had to write a letter or make a phone call.  The consumer might also tell a friend, family or neighbor about their experience too. But usually not more than a couple of handfuls of people would hear about it.

Now-a-days your customers can share their story about an experience by leaving a review of your product or service immediately online –where the whole world can see what they have to say. In fact, next to nearly everything you search for online, you’ll find “customer reviews” telling you what other people think of whatever product, service or event you are searching for.

Want to find a resort to stay in for your vacation get-a-way? You’ll see what customers had to say about the resort. And I don’t think I’m going out on a limb by saying that you’ll consider what they have to say before you reserve your room.

Want to choose a restaurant near where you are, you might check out what people have to say on Yelp.

Everything from restaurants to dental care to products we buy have customer reviews.

This increased consumer power can be good or bad. When they aren’t happy with the service and/or product they can let the world know. On the flip side, if they are happy, they can also let everyone know by leaving a review, tweeting about it, posting photos on Facebook, blogging about it and more.

Making this even more important is the fact that  consumers trust their fellow consumers more than they trust professional critics.

According to market research by Weber Shandwick, 88% of consumers say they still consult consumer reviews even when they are “somewhat” or “very knowledgeable” about their purchase. Furthermore, consumers report that they pay more attention to consumer reviews (77%) than they do to professional critic reviews (only 23%.)

Which means the use of social proof is an even more potent persuasion technique in your marketing and sales process than ever before.

And if you can’t prove something, then don’t say it.

You need an overwhelming quantity and quality of proof to prove that what you’re saying is true too.

So what is “quality proof?” Basically you want testimonials with full names, details, pictures, and precise numbers to back your case.

Six rules for “quality” social proof that will be the most potent persuasive tools:

1)      Include specifics. In Weber Shandwick’s research, it was found that the most influential reviews include certain elements.  For example, they needed to seem fair and reasonable, be well-written, and contain statistics, specifics and technical data when applicable.

2)      You need a lot of proof. If you only have a few testimonials, don’t put them on a page that looks like there is space left over. Put them on a small piece of paper (or website) so it looks like you really had to cram them in.

3)      Let your consumers answer objections.  You want to have testimonials that answer objections and questions that your prospect typically has.  Many times your best customers, clients and patients will come to your defense and as Dan Kennedy says “What others say about you in 1000x more powerful than anything you say about yourself”

4)      Round up a sampling of informative reviews on your website. Simplify the process for consumers and reduce the likelihood of them being lured to your competitor’s website by including a sampling of consumer reviews on your website. By including the information consumers seek when making buying decisions, you’ll make it easier for them—and quite frankly more persuasive for you.

5)      Keep your reviews and testimonials authentic. Publically announce a policy that prevents employees from commenting or leaving reviews about your product or service.

6)      Encourage customers to review your products and services. Dedicate resources to getting customers to review your products and services and ask for testimonials.  While you can’t directly influence user reviews, you can encourage people to give reviews. Then pick those with the most potential to have the biggest impact and post them to our website, social networks, and so on.  If you sell products online you probably have the e-mail address of buyers…after a few weeks send them an e-mail asking for them to review your product with a link.  If you sell through a retail location, simply give them a card on their way out that has review instructions and on the other side give them some kind of offer for returning or referring others to your business.

Also, ask for written testimonials. When asking for testimonials from your customers and clients, ask questions that will help guide them to give you specific answers. You might also ask questions such as “What were your doubts about trying our product?” and “What specifically do you like best about our service?”

Bottom line: The more proof you have, the easier selling will be and the more money you will make.

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If you don’t know Jeff, he literally created the online product launch… and he’s been training thousands of people to do those launches for ten years. In fact, his clients have done over $500 million in launches.

If there’s one thing he knows how to do, it’s put together a crazy launch offer – and that’s exactly what he’s done. If you get his book on Amazon.com, he’ll flat-out GIVE you $291.00 in bonuses.  To check it out simply click here.

 

The NFL Draft formula for developing ‘superstar’ customers

By: Darcy Juarez on: May 13th, 2014 2 Comments

With the National Football League (NFL) draft just winding up this past weekend, I couldn’t help but think about the similarities between football player and customer development.

There were 256 players selected in the 2014 NFL Draft. These are the top tier, the best of the best that made it through. But think about what it took to get those players to this level. From pee wee leagues to school teams to college and finally the NFL—it’s a journey that doesn’t happen automatically.

It’s the same with your customers. Even your immediate stand-out “stars,” for the most part, won’t be apparent overnight and will need nurturing from you to turn them into “your best customers.”

When you do take customers through this “nurturing journey,” your business will experience explosive growth and profits.

To get a better understanding, let’s look at the progression of an NFL player.

Most, if not all, start out in a pee wee football league. At first, it’s to try out football—maybe see if they like it, learn the fundamentals and decide if they will continue to play.

By middle school a few will be weeded out when they try out for their school team. Some may decide that football is not for them and will take an entirely different path altogether. However for those that want to keep playing, for the most part, there will be a place for them, even if it’s just practicing with the team and riding the bench.

By high school, you have a variety of player levels—from the guy riding the bench hoping to get in the game to the hometown football hero who is the star player of the team.

To get to the college level, players need to capture the attention of the college coach and prove they have what it takes to move up to the next level.

At the college level players must play well enough to make an impression on at least one team in the NFL.  Another way for players to get noticed is through events such as Pro Day, where eligible players from the college work out for NFL scouts.

Now let’s translate this process to your customers.

Prospects and new customers are like your pee wee league. They are just getting their feet wet—showing interest in your product or service. Here’s where you encourage leads to sign up to receive your content so you can try and move them to the next level.

This next level is sort of like middle school. They are learning more about you and how to use your product and service. Here you must nurture them to move them up.

Some may have purchased from you at this point. Some may fall off here and decide your product or service isn’t for them. Both are okay. However you want to make sure they haven’t fallen off too soon. Perhaps they need more nurturing. Or similar to a growing young man, maybe they need more time to develop. Deliver the information they need and give them time to develop by approaching them in different ways to make sure you don’t cut someone loose prematurely.

Once you’ve turned browsers into buyers, you have moved your prospects into the high school phase. This is where you want to really deliver the right type of content, products and service that will encourage them to keep going and become even better customers.

Your customers that take your upsells and move into your ongoing programs, these are similar to your college level. They match what you are looking for in an ideal customer. Here you want to have a long-term strategy to keep them growing.

Your very top tier customers, the ones you’ve developed the best, are similar to the players that enter the NFL draft. At this point you’ve made these customers into your superstar customers. They are the ones that buy everything you offer, come to all of your events, and refer you to others.

Similar to football, your prospects and customers need cultivating to move them up through the progressive stages of a customer. Once you have all the core categories of customer development working in full harmony together in your business, you’ll finally be able to move every customer you acquire through the progressive stages and experience explosive growth.

NOTE: During our upcoming GKIC Fast Implementation Bootcamp (FREE to GKIC members), I’ll take you through the seven core stages of customer development that take you from prospect to ‘superstar’ customer status and show you exactly how to get these stages working in harmony. Plus I’ll reveal the behind the scenes and step-by-step forensic analysis of “blockbuster” GKIC campaigns that take our customers through each of these stages so you can model your own business to do the same.

For more information or to register for our next Fast Implementation Bootcamp visit: http://gkic.com/bootcamp

If you’re not a member but would like to come to the bootcamp you can go here and take a trial membership which allows you to attend or click here and invest the non-member rate to attend.

Two Mistakes To Avoid When It Comes To Your Most Valuable Business Asset

By: Dan Kennedy on: March 27th, 2014 9 Comments

When I ask business owners to inventory their assets, often there is one they forget about.

Somehow it doesn’t occur to them that their list of customers, clients or patients (their herd) should sit at the top of their asset list.

But ask a successful business owner and he will tell you his herd is what gives him greater security than his bank account ever could. Because if you develop your herd and follow-up properly, even if you lost all your money today, you could recoup it from your herd tomorrow.

The thing about herds is that you don’t want to end up with a diseased herd, an inferior herd, or a low-value herd that is filled with “dud” customers who make your life miserable and constantly haggle you on price and terms.

You want a special herd that you love doing business with that, is loyal to you and won’t buy from anyone else but you.

Not only is it much more enjoyable to do business with a special herd, but a special herd means value. It means responsiveness. It means equity.

There are a few important considerations when developing your special herd.

First, you lose value in your herd if you don’t do things to sustain it. You have to follow-up—and you don’t have to go very long doing very little before your herd loses its value all together.

So if you go to all the trouble to get them and then ignore them for a few months, you might as well not have gotten them in the first place.

The thing about follow-up in general is: Most businesspeople fail at it miserably. If you discipline yourself and organize your business to capture full prospect and customer contact information, and then diligently invest in persistent follow-up, you’ll gain enormous competitive advantage.

A cosmetic dentist I’ve assisted with marketing for more than a decade has become very adept at this. He changed his system to capture full contact information from his website visitors (something very few are willing to invest in) and then does sequential, patient, persistent follow-up by direct mail. Previously his conversion rate of website visitors to appointments was below 2%. With this new approach, it is nearly 15%.

Second, many business owners put too much emphasis on the value and not enough emphasis on all the things that cause people to stay in a herd.

Logic says if I give them value and I give them a lot of value for their money and they take what I sell them for “X” and they use that to make “Y” and as long as that happens again and again and again why would they ever leave me? Why would they stop coming back?

That’s a very logical, sensible return on investment approach to a relationship between a consultant, a coach, trainer, advisor, a publisher, etc. and a customer or a client, but it is fatally flawed.

Fatally flawed.

That’s not why people stay in a herd. We can argue it should be why they stay in a herd.  But the truth is there are only a small percentage of people who stay for that reason.

People stay in a herd because they feel a sense of belonging and pride of attachment. They stay because they feel you care about them and the results they get. They stay because they attach to a belief system—a higher and more meaningful purpose that you share with them. They stay because you are interesting.

There are, of course, other factors too such as frequency, constancy, and presence.

Frequency matters a lot.

Linked to frequency is constancy.

Constancy is institutionalized, standardized things happening, at the same time, which meets a level of expectation …anticipation. When you subscribe to a magazine, you expect it to come the second week of every single month like clockwork.

Presence. Do you have a presence in their everyday lives? In other words, if they look around, is there something in their everyday environment that is relevant to you.   For example, go to a real sports fan’s house  who is an avid college or pro team fan and you will see evidence of their team. A mailbox painted with their logo, a coffee mug in the kitchen, an autographed football on display…etc.

Recognize your herd for what it is: the most valuable asset you have. And once you start promising valuable relationships with prospects and customers or clients, be sure to follow up to develop them and sustain them.

NOTE: Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

Five Business Habits You Should Drop Today

By: Dave Dee on: March 25th, 2014 6 Comments

Tomorrow is the start of SuperConference in Dallas, Texas. One of the things I love about this event is seeing familiar faces and hearing people tell me that something they learned last year made a big difference in their business.

The funny thing is, it’s not always something that they started doing. Sometimes it’s what they stopped doing.

So if you are spending hours working on your business and not getting the results you want, you may have a “business habit” or two that needs dropped.

Here are five habits to ditch that will help you grow your business and profits—not to mention reduce the amount of time you spend on your business.

1)      Churning and burning.  Yes, you want to attract new customers, clients, and patients, but if you are only focused on attracting new customers without paying attention to existing customers, you are wasting a lot of money and leaving a whole lot of money on the table.  (To discover more about what you should be doing, read Darcy Juarez’s article Are You Committing This Costly Marketing Sin?)You must have a system in place for capturing names of customers to build a herd of customers you can sell to again and again.

2)      Getting leads without having a follow-up system in place. Getting a bunch of leads can give your business a huge boost, but only if you have a clear, persistent, consistent, easily repeatable path to convert those leads to buyers. If you have leads with no immediate funnel to convert them, or are randomly following up, you are not only wasting time, money and effort, but you could be leaving a bad impression.

3)      Chasing buyers. I’ve seen it time and time again. You get a hot lead and you keep chasing after him while neglecting to put a system in place that will continually attract your ideal clients to you. Stop chasing, start attracting.

4)      Doing the same thing. If you aren’t getting the results you want—if you aren’t living your dream life—maybe it’s time to look at doing things differently. Too many businesses look at what their competitors are doing and think they should be doing the same thing. But that doesn’t make sense if you aren’t where you want to be.

One of Dan Kennedy’s primary guiding principles is to do the opposite of what everyone else is doing. It’s a principle that has served Dan, myself and the GKIC Elite very, very well. Thinking differently than most of the people you see doing business can turn out to be your UNFAIR advantage. Thinking differently has created solutions that have generated a boatload of extra profits for Dan, myself, Dan’s clients, etc. and it can do the same for you too.

It’s time to do the opposite of what everyone in your niche is doing and start doing what works.

5)      Going it alone. Look, I get it. Working alone can be great. You can do things your way. You don’t have to listen to what anyone else thinks. You feel really good when you succeed because it’s all you.

However, we are so fortunate to have so many resources available that can help with virtually any situation, why would you go it alone? Plus having someone to hold you accountable and a mentor or coach to give you feedback and help guide you means you will get there easier and faster.

By IMMEDIATELY dumping things that aren’t working, you’ll have the opportunity and time to apply strategies to your business that do work. Who knows? Maybe you will be the next person to tell me that your big breakthrough came as a result of getting rid of something that wasn’t giving you the results you wanted.

Have you experienced a big breakthrough because of ditching something? If so, share your story in our comment section.

NOTE: Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

Magnetic Marketing Event Bonus Videos

By: Dave Dee on: February 19th, 2014 118 Comments

Congratulations on registering for Dan Kennedy’s Upcoming FREE event where he’ll reveal How To Create A Flood of New Customers, Create A Cash Flow Surge AND Magnetically Attract Prospects Who Want To Buy From You

In case you got here by accident and aren’t registered simply go to www.gkic.com/mmevent now for all the details.

To get you going I’ve created a few videos that’ll help you prepare and get the most out of this one-time only FREE event.  Go ahead and watch them below (new ones will appear every few days) and leave your comments below.

VIDEO #1 “Why Do You REALLY Want More Customers, Clients and Patients”

 

VIDEO #2 “How I Went From Dead Broke To Successful Entrepreneur”

VIDEO #3 “How To Find Your Ideal Customer Part One…Create Them”

BRAND NEW VIDEO “How To Find Your Ideal Customer Part Two…Get In Their Head”

Tomorrow we’ll reveal exactly what’ll be covered in the Magnetic Marketing Event!

In case you got here by accident and aren’t registered simply go to www.gkic.com/mmevent for all the details

NOTE: Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

Is This Media Really Dead?

By: Dan Kennedy on: February 15th, 2014 10 Comments

“The reports of my death have been greatly exaggerated.”—Mark Twain

There’s a lot of B.S. out there about newsletters. The declaration by several bloggers that “Newsletters are Dead,” is not only a huge misguidance, but an expensive piece of advice to follow.

Considering that 50%-70% of my private clients have grown out of my newsletter base—deciding to follow this advice and give up my print newsletter would cost me a substantial fortune.

Tell this to the many GKIC members who currently use newsletters to attract their ideal customers, clients and patients and you’ll find many of them will tell you that their newsletter readers are WAY more likely to hire them than someone who reads their blog or engages with them on social media.

You’re also likely to hear that newsletter subscribers are much more loyal and way, way, way less fickle than online only audiences.

Shaun Buck whose company mails more than 1.5 million newsletters for diverse businesses annually has a 98% retention rate and has grown his business by 4000%. He has used newsletters to extend the life of active customers and boost retention rates in a big way.

Let’s not forget the list you build with a print newsletter or the fact that print newsletters have a much longer shelf life. It’s not uncommon for me to hear from someone months after I send a newsletter who is just getting around to reading it. When is the last time you heard from someone about an email or blog post that was from months or even weeks before?

Sadly, many read these articles—usually written by bloggers with a good following and certain amount of authority—and justify not doing a print newsletter based on these bloggers’ advice and claims that print newsletters are a waste of time.

Entrepreneurs may further justify not doing a newsletter because “no one” in their industry is doing one.

I’ve long preached that if everyone in your industry is doing the same thing, you should realize there is opportunity there to stand out and capitalize by doing something different. Renegade Millionaires get rich by looking at what everyone else is doing and then doing the opposite. Based on feedback from clients and members, I wouldn’t be surprised if very few, if any of your competitors are using print newsletters for self-promotion, which puts you at an advantage.

Let this be a further cue. An idea certainly worth testing for yourself. And when I say testing, you can’t do this for a month or two and give up saying it isn’t working. You must give a real go of it.

The premise given as to why “newsletters are dead” is usually that newsletters are outdated, boring and have no personality. That blogs allow readers to read previous archives while newsletters don’t. That you should instead concentrate your efforts elsewhere.

I know that newsletters are not something people want to do—even writers are often pained about doing them.  But newsletters offer a great deal to your business…

A good newsletter increases retention because a newsletter builds relationships, especially when you are careful to build in personality.

An ad or postcard promotes your business, but instantly raises your reader’s guard because he knows you are trying to sell him something. Include useful tips, hints and ideas that also demonstrate your knowledge in your newsletter and it acts as self-promotion without putting your readers guard up.

You can also use your newsletter to tastefully name-drop when you associate with a celebrity or influential person—especially if they are a client of yours and one that your readers look up to. This will not only raise your credibility, but will also recognizing and promote your customers, which can lead to referrals.

Archived newsletters can be arranged into a book or collection, providing a useful resource for customers and a further source of income for you.

Will Rogers said, “All I know is just what I read in the papers, and that’s an alibi for my ignorance.” Now that you have the other side of the story, what’s your alibi for not doing a newsletter?

If you aren’t sending out a monthly newsletter for your business, you are leaving a pile of cash on the table and missing out on a way to build a strong community of members (not just “customers,”) and create a loyal long-term “top of mind” bond of trust with your readers.

NOTE: Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

5 Underdog Moves You Can Make to Blowout Your Competition

By: Dave Dee on: February 4th, 2014 1 Comment

While many people thought last Sunday’s Seattle Seahawks-dominated Super Bowl game was a disappointment and a bore; there was something great about the game that you can’t ignore…

The underdog won and won big.

In fact, according to point spread history from VegasInsider.com, their victory was “the most lopsided win ever for a Super Bowl underdog.”

I think the reason many people root for the underdog is because they can relate to feeling like an underdog. And when an underdog becomes champion, it gives them hope that underdogs can still come out on top.

Because let’s not dance around the subject…

In your own world, there are businesses selling the same products or services you are. In fact, depending on your business, there might even be hundreds or thousands trying to sell the exact thing you do.

Some have more experience than you.

Some have better people with more talent on their team than you.

Some have more fans, followers, customers, clients, or patients than you.

Some have more or better connections than you.

Some have more money to spend on marketing and opportunities than you.

Generally, in one way or another, you are the underdog (or at least feel like the underdog) at times. So how can you possibly compete with businesses like this?

Use direct-response marketing. The Seahawks were able to counter Denver’s explosive wide receivers and tight ends by using a smaller, quicker defense.

You can counter big box stores with huge marketing budgets with a smaller marketing budget simply by strategically using direct response marketing.

If you’re not sure where to start or want to get your direct response marketing campaigns locked in for a big win, then I recommend you come to one of our FREE Fast Implementation Bootcamps.

Do things differently than what others do in your industry. The Seahawks Head Coach Pete Carroll didn’t just do what other football coaches were doing. He did things a bit differently. For instance, most football coaches run their teams more like the military, expecting players to conform. Carroll is looser and encourages individuality.

In your business, if you are simply studying what everyone in your industry is doing and copying them, there is a good chance you’re copying what isn’t working.

NOTE: Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.